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class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h1 class="text-center">The B2B marketing agency <br class="hidden-xs" />that gets results</h1> <p class="lead text-center">Distilling complex ideas to reach every stakeholder</p> </div> </div> </div></div></div></div></div></section><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/6325-1-TWA-Industries-Enterprise-Marketing.jpg" class="vc_row wpb_row vc_row-fluid hero visible-sm visible-xs vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/6325-1-TWA-Industries-Enterprise-Marketing.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h1 class="text-center">The B2B marketing agency <br class="hidden-xs" />that gets results</h1> <p class="lead text-center">Distilling complex ideas to reach every stakeholder</p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1630554588907 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-8 col-md-7"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs" style="height: 3em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>Nurture long-term customer relationships</h2> <p class="lead">The journey from B2B lead generation through to sales offers some unique challenges for B2B businesses. B2B marketing is all about forming – often long-term – relationships with customers that build affinity and loyalty for the brand.</p> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>In order to develop these vital B2B relationships, you need an effective B2B marketing strategy that personalises the customer journey and focuses on education, awareness and lead nurturing.</p> <p>But while <a href="https://99firms.com/blog/b2b-marketing-statistics/#gref" target="_blank" rel="noopener noreferrer">72% of buyers</a> expect B2B businesses to personalise their communications, only 47% of B2B marketers prioritise personalisation in their marketing strategy. This can lead to customers switching sellers when they believe their needs are better served elsewhere.</p> <p>The Walk has years of experience crafting personalised B2B customer journeys that develop long-term relationships and supply a consistent source of revenue that grows businesses.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4 col-md-offset-1 col-md-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-lg" style="height: 1.5em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-md" style="height: 0.5em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-sm" style="height: 3em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element bg--primary box-angle-left text-white" > <div class="wpb_wrapper"> <p class="h3">“73% of B2B buying decisions are made by Millennials.”<a href="https://ceoworld.biz/2022/03/15/millennials-make-73-of-b2b-buying-decisions-heres-what-they-want-in-return/" target="_blank" rel="noopener noreferrer"><sup>1</sup></a></p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1630554645653 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="boxed bg--white boxed--lg wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-8 col-md-offset-2 col-sm-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element text-center-mob" > <div class="wpb_wrapper"> <h2 class="text-center">The importance of B2B marketing</h2> <p class="text-center">Decision makers want to be confident that they’re making the best possible choices for their businesses. We work with you in the areas that matter.</p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid hide-shadow vc_custom_1630554678786"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Idea-3 color--primary"></i> <h3>Educational content</h3> </p> <div class="feature feature-1 text-left">Educate your B2B customers on the best new solutions and latest trends in their industry with useful and insightful content.</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Idea-2 color--primary"></i> <h3>Distilling complex ideas</h3> </p> <div class="feature feature-1 text-left">We use a range of mediums to communicate multi-layered products and services in clear and compelling ways.</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Conference color--primary"></i> <h3>Engaging with multiple stakeholders</h3> </p> <div class="feature feature-1 text-left">More than just B2B lead generation, we’ll help you engage with decision makers, and nurture the leads that are most important to your business.</div> <p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid visible-xs visible-sm vc_custom_1586232556045 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-lg" style="height: 6em"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space flex-box cards-with-angle purple-angle vc_custom_1654472439400"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Our work</h2> <p class="text-center lead">Take a look at some of our past work for customers who work in B2B.</p> </div> </div> <div class="slider slider--controlsoutside" data-arrows="false" data-paging="true" data-items="3"> <ul class="slides"> <li> <a href="https://www.thewalk.au/our-work/crafting-clarity-engineering-rylocks-digital-marketing-transformation/"> <div class="card card-3"> <div class="card__image"> <img fetchpriority="high" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6507-Rylock-portfolio-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6507-Rylock-portfolio-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6507-Rylock-portfolio-hero-300x169.jpg 300w, https://www.thewalk.au/media/6507-Rylock-portfolio-hero-768x432.jpg 768w, https://www.thewalk.au/media/6507-Rylock-portfolio-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6507-Rylock-portfolio-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Crafting clarity: engineering Rylock’s digital marketing transformation</h5></div> <span>With just a small internal marketing team, Rylock found themselves struggling to get the results they wanted from their digital marketing channels. Rylock came to The Walk with a desire to go pro with their digital marketing. They…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/writing-the-book-on-disruptive-tech/"> <div class="card card-3"> <div class="card__image"> <img decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6507-Portfolio-images-GigaComm-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6507-Portfolio-images-GigaComm-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6507-Portfolio-images-GigaComm-hero-300x169.jpg 300w, https://www.thewalk.au/media/6507-Portfolio-images-GigaComm-hero-768x432.jpg 768w, https://www.thewalk.au/media/6507-Portfolio-images-GigaComm-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6507-Portfolio-images-GigaComm-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Writing the book on disruptive tech: Introducing a player in a saturated market</h5></div> <span>A new player in the ISP scene, GigaComm was disrupting the ISP space with new technology that could revolutionise the internet for users and businesses who need the fastest speeds. To capture the essence of their offering, and…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/creative-to-elevate-a-commoditised-offering/"> <div class="card card-3"> <div class="card__image"> <img decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-1024x576.jpg 1024w, https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-300x169.jpg 300w, https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-768x432.jpg 768w, https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-1536x864.jpg 1536w, https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Creative to elevate a commoditised offering</h5></div> <span>To make the Lenovo offering more appealing so that it was elevated above the noise of a busy market, we worked on a creative idea that would encapsulate the journey of the customer, helping them understand that Lenovo…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/driving-growth-for-an-established-australian-digital-development-agency/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-1024x576.jpg 1024w, https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-300x169.jpg 300w, https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-768x432.jpg 768w, https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-1536x864.jpg 1536w, https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Driving growth for an established Australian digital development agency</h5></div> <span>Butterfly came to The Walk to grow its website design and development business, choosing to partner with our team due to its proven success generating leads, and our strong focus on ROI.</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/owning-a-niche-to-accelerate-growth/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-300x169.jpg 300w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-768x432.jpg 768w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Owning a niche to accelerate growth</h5></div> <span>When BusinessHub approached us to help grow their business, we knew we had to show their audience just how easy and powerful it can be to identify and solve these hidden challenges with the right MYOB customisation partner.</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/collaborating-to-drive-enterprise-leads/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6366-TWA-Folio-Lenovo-Collaborating-to-drive-enterprise-leads-header-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6366-TWA-Folio-Lenovo-Collaborating-to-drive-enterprise-leads-header-1024x576.jpg 1024w, https://www.thewalk.au/media/6366-TWA-Folio-Lenovo-Collaborating-to-drive-enterprise-leads-header-300x169.jpg 300w, https://www.thewalk.au/media/6366-TWA-Folio-Lenovo-Collaborating-to-drive-enterprise-leads-header-768x432.jpg 768w, https://www.thewalk.au/media/6366-TWA-Folio-Lenovo-Collaborating-to-drive-enterprise-leads-header-1536x864.jpg 1536w, https://www.thewalk.au/media/6366-TWA-Folio-Lenovo-Collaborating-to-drive-enterprise-leads-header.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Collaborating to drive enterprise leads</h5></div> <span>With a short runway and no creative licence, our task was to take a global campaign and use what we had to deliver leads for Lenovo’s data centre business in the US and UK. Paying attention and rigorous…</span>  </div> </div> </a> </li> </ul> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="text-center"><a class="btn btn--primary" href="/our-work/">View more work</a></p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space vc_custom_1654472486938"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Who we have worked with:</h2> </div> </div> <div class="pillars-1"> <div class="slider" data-items="6" data-timing="3000"> <ul class="slides client-slides"> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-ldb-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-ldb-300x141.png 300w, https://www.thewalk.au/media/logo-ldb.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-rylock-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-rylock-300x141.png 300w, https://www.thewalk.au/media/logo-rylock.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/databricks-logo-300x141-1.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-arq-group-300x141.gif" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-enablis-300x141.gif" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-red-hat-300x141.gif" class="attachment-medium size-medium wp-post-image" alt="The Walk - Integrated Marketing Agency" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-aws-300x141.gif" class="attachment-medium size-medium wp-post-image" alt="The Walk - Integrated Marketing Agency" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-lenovo-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-lenovo-300x141.png 300w, https://www.thewalk.au/media/logo-lenovo.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-google-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-google-300x141.png 300w, https://www.thewalk.au/media/logo-google.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-telstra-1-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-telstra-1-300x141.png 300w, https://www.thewalk.au/media/logo-telstra-1.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="166" height="150" src="https://www.thewalk.au/media/logo-hp.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> </ul> </div> </div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid equal-height-column mobine-top-small-space vc_custom_1612490755667"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-10 col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 style="text-align: center;">What we’re good at</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid flex-box"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Conference color--primary"></i> <h3>B2B lead generation</h3> </p> <div class="feature feature-1 text-left">We use our extensive experience in integrated marketing to help you find and attract the high quality leads that matter most to your business with the best marketing channels available.</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Affiliate color--primary"></i> <h3>Nurturing leads</h3> </p> <div class="feature feature-1 text-left">We use a carefully crafted mixture of marketing strategies to make sure your brand stays top-of-mind.</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Add-User color--primary"></i> <h3>Long-term funnel</h3> </p> <div class="feature feature-1 text-left">We’re in it for the long run. We align sales and marketing by using multiple lead nurturing platforms, ensuring communication is meaningful and personalised.</div> <p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid flex-box"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Present color--primary"></i> <h3>Sales enablement and rewards programs</h3> </p> <div class="feature feature-1 text-left">From supporting collateral for sales teams to full-scale gamified reward programs that add fun and urgency to specific marketing initiatives, we can help keep sales and marketing aligned, on task, and on message.</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Pen-5 color--primary"></i> <h3>B2B content marketing</h3> </p> <div class="feature feature-1 text-left">Whether through text, images, video or events, we create beautiful and meaningful content that makes an impact.</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Globe color--primary"></i> <h3>Working with a global team</h3> </p> <div class="feature feature-1 text-left">Our extensive B2B experience allows us to integrate seamlessly with your team.</div> <p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe z-2 vc_custom_1588036008104"><div class="container"><div class="row"><div class="bottom-LTR col-secondary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/5903_B2B_background_1920x1080px-1.jpg" class="vc_row wpb_row vc_row-fluid equal-height-column dark vc_custom_1592187986960 vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/5903_B2B_background_1920x1080px-1.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1588080029251"><div class="wpb_column column_container col-sm-10 col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element text-white" > <div class="wpb_wrapper"> <h2 class="text-white" style="text-align: center;">The four parts of great B2B marketing</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-heights-custom flex-box vc_custom_1599531413059 vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">1</div> <h4 style="text-align: center;">Creating awareness</h4> <p>The buyer journey is incredibly important in B2B marketing. Customers will take time to research and compare different offerings, acting more on logic than emotion (in contrast to B2C marketing). B2B lead generation requires your brand to be visible and credible, which can only be achieved when you have a deep understanding of your audience.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3 col-sm-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">2</div> <h4 style="text-align: center;">Educating prospective customers</h4> <p>B2B customers need to be confident that you understand the nuances of their industry. This is where a solid content marketing strategy comes into play. Educational, useful and non-salesy content lets customers know that you understand their vertical and it also builds brand health.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3 col-sm-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">3</div> <h4 style="text-align: center;">Being top-of-mind to decision-makers</h4> <p>Great content and creative ensures that your business is memorable. Consistent copy and design, for example, is an investment in long-term brand health, while video is a great way of distilling your message in a quick and compelling way.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3 col-sm-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">4</div> <h4 style="text-align: center;">Understanding the long-term funnel</h4> <p>In B2B, decisions aren’t made quickly. Lead nurturing is a long-term strategy that requires you to educate, remind, and check in with potential customers in a non-intrusive way. It takes carefully timed, effective communications to nurture your prospects.</p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe z-2 vc_custom_1588036102290"><div class="container"><div class="row"><div class="top-RTL col-tertiary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section id="offer" class="vc_row wpb_row vc_row-fluid bg--tertiary vc_custom_1588080062115"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Ready for your B2B marketing agency to <br class="visible-md visible-lg" />take your business to the next level?</h2> <p class="lead">From strategy development and B2B lead generation, to prospect-nurturing and sales enablement, The Walk can help you find the right pathways and make the marketing decisions that achieve your goals and grow your business.</p> <p>Give us a call or fill out the form below and one of our experienced B2B marketers will get in touch to see how we can help you reach your marketing summit.</p> <p>Rest assured, we won’t spam you or pass your details on to others! 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}; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); /* ]]> */ </script> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space flex-box cards-with-angle purple-angle perspectives vc_custom_1654471586224"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Latest perspectives</h2> <p class="text-center lead">Take a look at some of our B2B related articles</p> </div> </div> <div class="row"> <div class="masonry masonry-blog"> <div class="masonry__container masonry--animate blog-load-more"> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/strategies-and-tactics-for-effective-earned-media-in-the-b2b-space/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-1024x576.gif" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-1024x576.gif 1024w, https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-300x169.gif 300w, https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-768x432.gif 768w, https://www.thewalk.au/media/6525-earned-media-for-b2b-article-hero-img-1536x864.gif 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>Strategies and tactics for effective earned media in the B2B space</h5> <span>In our last article, we explored the main benefits of earned media — namely, building your brand reputation and helping you gain credibility. Now, we’ll share our insights on how to successfully put earned media strategies to work…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Nick Cantor • </span> <span>October 22, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/the-advantages-of-partnering-with-a-saas-marketing-consultant/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6507-Perspectives-article-hero-strategic-saas-consulting-hero-1024x576.gif" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6507-Perspectives-article-hero-strategic-saas-consulting-hero-1024x576.gif 1024w, https://www.thewalk.au/media/6507-Perspectives-article-hero-strategic-saas-consulting-hero-300x169.gif 300w, https://www.thewalk.au/media/6507-Perspectives-article-hero-strategic-saas-consulting-hero-768x432.gif 768w, https://www.thewalk.au/media/6507-Perspectives-article-hero-strategic-saas-consulting-hero-1536x864.gif 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>The advantages of partnering with a SaaS marketing consultant</h5> <span>Software as a service, known as SaaS, is an area of growing commercial importance. Walk into any modern office, and you’re sure to find people using SaaS for a wide range of purposes. You might see employees messaging…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Jo Edwards • </span> <span>September 9, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/more-than-words-turning-browsers-into-believers/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6491-Thought-leadership-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6491-Thought-leadership-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6491-Thought-leadership-hero-300x169.jpg 300w, https://www.thewalk.au/media/6491-Thought-leadership-hero-768x432.jpg 768w, https://www.thewalk.au/media/6491-Thought-leadership-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6491-Thought-leadership-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>More than words: Turning browsers into believers</h5> <span>Let’s say we could walk into the world of digital marketing. This digital bazaar is teeming with noisy crowds – a chaotic mass of people searching for services, products or information. The cacophony swells as vendors compete to be…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Jo Edwards • </span> <span>April 22, 2024</span> </div> </div> </div> </a> </div> </div> </div> <p style="text-align: center;"><a class="btn btn--primary" href="/perspectives/"><span class="btn__text">More Perspectives</span></a></p> </div></div></div></div></div></div></section> </div><footer class="bg--dark footer-4" id="footer"> <div class="container"> <div class="row"> <div class="col-md-3 col-sm-6"><div id="text-2" class="widget widget_text sidebar__element"><h6 class="widget-title">Phone:</h6> <div class="textwidget"><p><strong>Melbourne</strong><br /> <a title="Call us in Melbourne" href="tel:+61399730204">+61 (0) 3 9973 0204</a><br /> <strong><a style="text-decoration: none;" title="Sunshine Coast marketing agency" href="/sunshine-coast-marketing-agency/">Sunshine Coast</a></strong><br /> <a title="Call us on the Sunshine Coast" 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let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#b8ccd9d4d3f8ccd0ddcfd9d4d396d9cd"><span class="__cf_email__" data-cfemail="5723363b3c17233f3220363b3c793622">[email protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#bacedbd6d1faced2dfcddbd6d194dbcf"><span class="__cf_email__" data-cfemail="4733262b2c07332f2230262b2c692632">[email protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div>    <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>