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Here's how you can activate them to drive product reviews." /><link rel="canonical" href="https://www.tintup.com/blog/how-to-use-an-online-community-to-get-more-product-reviews-right-now/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="How to Use an Online Community to Get More Product Reviews Right Now" /><meta property="og:description" content="Consumers in your online brand community are primed and ready to rave about your brand. Here's how you can activate them to drive product reviews." /><meta property="og:url" content="https://www.tintup.com/blog/how-to-use-an-online-community-to-get-more-product-reviews-right-now/" /><meta property="og:site_name" content="TINT" /><meta property="article:published_time" content="2023-04-18T14:56:03+00:00" /><meta property="article:modified_time" content="2024-02-20T17:14:14+00:00" /><meta property="og:image" content="https://www.tintup.com/blog/wp-content/uploads/ezgif-4-f3b42d9294.gif" /><meta property="og:image:width" content="538" /><meta property="og:image:height" content="249" /><meta property="og:image:type" content="image/gif" /><meta name="author" content="Jordan Ben" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Jordan Ben" /><meta name="twitter:label2" content="Est. reading time" /><meta name="twitter:data2" content="6 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.tintup.com/blog/how-to-use-an-online-community-to-get-more-product-reviews-right-now/","url":"https://www.tintup.com/blog/how-to-use-an-online-community-to-get-more-product-reviews-right-now/","name":"How to Use an Online Community to Get More Product Reviews Right Now","isPartOf":{"@id":"https://www.tintup.com/blog/#website"},"primaryImageOfPage":{"@id":"https://www.tintup.com/blog/how-to-use-an-online-community-to-get-more-product-reviews-right-now/#primaryimage"},"image":{"@id":"https://www.tintup.com/blog/how-to-use-an-online-community-to-get-more-product-reviews-right-now/#primaryimage"},"thumbnailUrl":"https://www.tintup.com/blog/wp-content/uploads/How-to-use-an-online-community-to-get-more-product-reviews-right-now_TINT.png","datePublished":"2023-04-18T14:56:03+00:00","dateModified":"2024-02-20T17:14:14+00:00","author":{"@id":"https://www.tintup.com/blog/#/schema/person/1be7330583c97544c4fd3f33d2c440a7"},"description":"Consumers in your online brand community are primed and ready to rave about your brand. 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menu-item-15271"><a href="https://www.tintup.com/blog/category/zero-party-data/"><span>Zero Party Data</span></a></li><li class="menu-item view-all menu-cat-532"><a href="https://www.tintup.com/blog/category/community-powered-marketing/"><span>View All</span></a></li></ol></div><section class="column recent-posts"><div class="posts-wrap" data-posts="4" data-id="526" data-page="1" data-pages="7" data-submenu="1"><div class="ts-row cf posts posts-1"><div class="col-3 post"> <a href="https://www.tintup.com/blog/study-word-of-mouth-greater-impact-on-purchase-decisions/" class="image-link"> <picture class="attachment-post-thumbnail size-post-thumbnail wp-post-image" title="[STUDY] Word-of-Mouth Greater Impact on Purchase Decisions" decoding="async"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/Study-shows-Word-of-Mouth-has-greater-influence-on-purchase-decisions_TINT-270x180.png.webp 270w, 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class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13399" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-476 menu-item-has-children item-mega-menu menu-item-13399"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>User-Generated Content</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-477 menu-item-13404"><a href="https://www.tintup.com/blog/category/user-generated-content/why-ugc/"><span>Why UGC</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-478 menu-item-13402"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/"><span>UGC Research & Trends</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-479 menu-item-13400"><a href="https://www.tintup.com/blog/category/user-generated-content/tips-guides-how-tos/"><span>Tips, Guides, and How-To’s</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-cat-529 menu-item-15272"><a href="https://www.tintup.com/blog/category/ratings-reviews/"><span>Ratings & Reviews</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-480 menu-item-13401"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-examples/"><span>UGC Examples</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-481 menu-item-13403"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-tools/"><span>UGC Tools</span></a></li><li class="menu-item view-all menu-cat-476"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>View All</span></a></li></ol></div><section class="column recent-posts"><div class="posts-wrap" data-posts="4" data-id="477" data-page="1" data-pages="4" data-submenu="1"><div class="ts-row cf posts posts-1"><div class="col-3 post"> <a href="https://www.tintup.com/blog/user-generated-content-definition/" class="image-link"> <picture class="attachment-post-thumbnail size-post-thumbnail wp-post-image" title="What is User-Generated Content: Complete Guide to UGC" decoding="async" loading="lazy"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-270x180.png.webp 270w, https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-300x201.png.webp 300w, 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2023</time></div></div></div></div><div class="navigate"> <a href="#" class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13405" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-244 menu-item-has-children item-mega-menu menu-item-13405"><a href="https://www.tintup.com/blog/category/influencer-marketing/"><span>Influencer Marketing</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-482 menu-item-13406"><a href="https://www.tintup.com/blog/category/influencer-marketing/about-influencer-marketing/"><span>About Influencer Marketing</span></a></li><li class="menu-item menu-item-type-taxonomy 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https://www.tintup.com/blog/wp-content/uploads/blog-image-influencer-trends-1-1-770x515.png 770w, https://www.tintup.com/blog/wp-content/uploads/blog-image-influencer-trends-1-1-370x245.png 370w" sizes="(max-width: 270px) 100vw, 270px" /> </a> <a href="https://www.tintup.com/blog/top-influencer-marketing-trends-for-2022/" class="post-title">Top Influencer Marketing Trends for 2022</a><div class="post-meta"> <time class="post-date" datetime="2022-03-29T18:06:13-05:00">March 29, 2022</time></div></div><div class="col-3 post"> <a href="https://www.tintup.com/blog/should-your-retail-brand-go-dtc/" class="image-link"> <img width="270" height="180" src="https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-270x180.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" title="Should Your Retail Brand Go DTC?" decoding="async" loading="lazy" srcset="https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-270x180.jpg 270w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-300x200.jpg 300w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-770x515.jpg 770w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-370x245.jpg 370w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc.jpg 1000w" sizes="(max-width: 270px) 100vw, 270px" /> </a> <a href="https://www.tintup.com/blog/should-your-retail-brand-go-dtc/" class="post-title">Should Your Retail Brand Go DTC?</a><div class="post-meta"> <time class="post-date" datetime="2021-10-07T00:34:52-05:00">October 7, 2021</time></div></div></div></div><div class="navigate"> <a href="#" class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13412" class="menu-item menu-item-type-custom menu-item-object-custom 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class="cf"><div class="featured"> <a href="https://www.tintup.com/blog/wp-content/uploads/How-to-use-an-online-community-to-get-more-product-reviews-right-now_TINT.png" class="image-link" aria-label="Enlarge Featured Image"><picture class="attachment-full size-full wp-post-image" title="How to Use an Online Community to Get More Product Reviews Right Now" decoding="async" loading="lazy"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/How-to-use-an-online-community-to-get-more-product-reviews-right-now_TINT.png.webp 1000w, https://www.tintup.com/blog/wp-content/uploads/How-to-use-an-online-community-to-get-more-product-reviews-right-now_TINT-300x200.png.webp 300w, https://www.tintup.com/blog/wp-content/uploads/How-to-use-an-online-community-to-get-more-product-reviews-right-now_TINT-270x180.png.webp 270w, https://www.tintup.com/blog/wp-content/uploads/How-to-use-an-online-community-to-get-more-product-reviews-right-now_TINT-770x515.png.webp 770w" sizes="100vw"/> <img width="1000" height="667" src="https://www.tintup.com/blog/wp-content/uploads/How-to-use-an-online-community-to-get-more-product-reviews-right-now_TINT.png" alt="Smiling woman on mobile phone" sizes="100vw" decoding="async" loading="lazy" srcset="https://www.tintup.com/blog/wp-content/uploads/How-to-use-an-online-community-to-get-more-product-reviews-right-now_TINT.png 1000w, https://www.tintup.com/blog/wp-content/uploads/How-to-use-an-online-community-to-get-more-product-reviews-right-now_TINT-300x200.png 300w, https://www.tintup.com/blog/wp-content/uploads/How-to-use-an-online-community-to-get-more-product-reviews-right-now_TINT-270x180.png 270w, https://www.tintup.com/blog/wp-content/uploads/How-to-use-an-online-community-to-get-more-product-reviews-right-now_TINT-770x515.png 770w"/> </picture> </a><div class="overlay post-meta the-post-meta"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/ratings-reviews/" class="category">Ratings & Reviews</a> </span><h1 class="post-title">How to Use an Online Community to Get More Product Reviews Right Now</h1> <span class="post-by meta-item">By <span><a href="https://www.tintup.com/blog/author/jordan/" title="Posts by Jordan Ben" rel="author">Jordan Ben</a></span> </span> <span class="meta-sep"></span> <time class="post-date" datetime="2023-04-18T09:56:03-05:00">April 18, 2023</time> <span class="meta-sep"></span> <span class="meta-item read-time">6 Mins Read</span></div></div></div><div class="main wrap"><div id="post-8061" class="the-post-modern post-8061 post type-post status-publish format-standard has-post-thumbnail category-ratings-reviews"><div class="ts-row cf"><div class="col-8 main-content cf"><article class="the-post"><div class="post-content description cf entry-content content-spacious-full"><p><span style="font-weight: 400;">If you want more <a href="https://www.tintup.com/ratings-reviews-platform/" target="_blank" rel="noopener">product reviews</a> (and need them right now), an </span><a href="https://www.tintup.com/solutions/owned-brand-community/" target="_blank" rel="noopener"><span style="font-weight: 400;">online brand community</span></a><span style="font-weight: 400;"> is an excellent way to activate targeted voices eager to recommend your brand to others. </span></p><p><span style="font-weight: 400;">Two out of three shoppers read between </span><a href="https://www.socialmediatoday.com/news/how-to-use-online-reviews-to-market-to-different-generations-infographic/575068/" target="_blank" rel="noopener"><span style="font-weight: 400;">one and ten reviews</span></a><span style="font-weight: 400;"> before purchasing, and 44% say they want </span><a href="https://www.tintup.com/blog/3-ways-to-maintain-review-recency/" target="_blank" rel="noopener"><span style="font-weight: 400;">reviews from the last month</span></a><span style="font-weight: 400;">. This means having an ongoing source of fresh, authentic product reviews on your ecommerce channels is imperative. </span></p><p><span style="font-weight: 400;">If you have too few reviews or they are out-of-date, you can quickly lose potential sales and rankings among shoppers. </span></p><p><span style="font-weight: 400;">In our recent </span><a href="https://www.tintup.com/big-online-brand-community-study/" target="_blank" rel="noopener"><span style="font-weight: 400;">Big Online Brand Community Study</span></a><span style="font-weight: 400;"> of more than 4,900 consumers, we found that being a part of an online brand community can persuade consumers to praise others about your brand. </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">74% are more likely to write product reviews </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">59% are more likely to take photos/videos with the brand</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">73% are more likely to recommend the brand to others</span></li></ul><p><span style="font-weight: 400;">It’s clear consumers who engage with your online brand community are primed and ready to drive new conversions and boost the velocity of online sales. So how do you activate your online brand community to <a href="https://www.tintup.com/ratings-reviews-platform/" target="_blank" rel="noopener">drive more product reviews</a> right now? Let’s talk about it. </span></p><h3><strong>What is an Online Brand Community? </strong></h3><p><span style="font-weight: 400;"><picture loading="lazy" decoding="async" class="alignright wp-image-15474 size-thumbnail"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/How-to-Use-an-Online-Community-to-Get-More-Reviews-Consumers_TINT-370x250.png.webp"/> <img loading="lazy" decoding="async" src="https://www.tintup.com/blog/wp-content/uploads/How-to-Use-an-Online-Community-to-Get-More-Reviews-Consumers_TINT-370x250.png" alt="Round images of consumers with social sharing icons" width="370" height="250"/> </picture> An online brand community is an online destination for consumers to further connect with your brand and like-minded consumers. At TINT, we believe every brand has a community of consumers. It’s just about cultivating those relationships and engaging with your community meaningfully. </span></p><p><span style="font-weight: 400;">If you’re wondering whether you’re ready for a brand community, there are a couple of tools that can help you determine. The brands we find that benefit most from a community strategy are those that have a strong purpose and an emotional connection to consumer lifestyles. </span></p><p><span style="font-weight: 400;">With an </span><a href="https://www.tintup.com/solutions/owned-brand-community/" target="_blank" rel="noopener"><span style="font-weight: 400;">online community platform</span></a><span style="font-weight: 400;"> like TINT, you can engage with your consumers through targeted activations, including personalized brand activities, customized surveys & polls, a robust discussion board, and much more. </span></p><p><span style="font-weight: 400;">Online brand communities have immediate benefits as well as long-term business results. Activating your online brand community in the short term can help with the following: </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generating ratings & reviews</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Driving trial and sampling</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sparking and scaling user-generated content (UGC)</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Growing ecommerce and retail velocity</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Propelling promotional conversions</span></li></ul><p><span style="font-weight: 400;">In the long term, online brand communities can also help with:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increased retention</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improved retail partnerships</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reduced support costs </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Faster innovation</span></li></ul><h3><span style="font-weight: 400;"><strong>How to Use an Online Brand Community to Get More Product Reviews</strong> </span></h3><p><span style="font-weight: 400;">Online brand communities are great at getting consumers to take action. Here are three ways to drive product reviews today. </span></p><h4><span style="font-weight: 400;"><strong>1. Personalized Digital Product Sampling</strong> </span></h4><p><picture loading="lazy" decoding="async" class="alignright wp-image-15471 size-thumbnail"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/How-to-Use-an-Online-Community-to-Get-More-Reviews-Sample-and-Review_TINT-370x250.png.webp"/> <img loading="lazy" decoding="async" src="https://www.tintup.com/blog/wp-content/uploads/How-to-Use-an-Online-Community-to-Get-More-Reviews-Sample-and-Review_TINT-370x250.png" alt="Image of woman opening sample and then typing on a laptop with review icons" width="370" height="250"/> </picture> </p><p><span style="font-weight: 400;">When executed properly, personalized sampling can be a win-win for both the brand and the consumer, creating a mutually beneficial relationship that can drive sales and build brand awareness. </span></p><p><a href="https://www.tintup.com/blog/how-to-do-digital-product-sampling/" target="_blank" rel="noopener"><span style="font-weight: 400;">Digital product sampling</span></a><span style="font-weight: 400;"> relies heavily on data to fuel outreach efforts, especially prized information like </span><a href="https://www.tintup.com/blog/how-to-collect-zero-party-data-2023/" target="_blank" rel="noopener"><span style="font-weight: 400;">zero party data</span></a><span style="font-weight: 400;">. This data allows you to activate consumers beyond basic demographics and target based on lifestyle, shopping preferences, or even emotional leanings. </span></p><p><span style="font-weight: 400;">Marketers can reach people who match the ideal consumer, considerably boosting the potential purchase rate and the authenticity of their recommendation. </span></p><p><span style="font-weight: 400;">With TINT’s Community Powered Marketing platform, personalized sampling has never been easier. The specific goal is to drive the community members to post their experience online and persuade the purchase decisions of like-minded consumers on retail sites. </span></p><p><span style="font-weight: 400;">Recommendations are still considered the most effective form of advertising, and a <a href="https://www.tintup.com/product-sampling/">product sampling</a> program to a community of brand advocates is a surefire way to generate advocacy.</span></p><p><span style="font-weight: 400;">Take a look at Hero Cosmetics, a brand that generated more than 400 product reviews in just 100 days after launching </span><a href="https://www.tintup.com/case-studies/hero-cosmetics/" target="_blank" rel="noopener"><span style="font-weight: 400;">sampling programs through its Hero Skin Squad community</span></a><span style="font-weight: 400;">. </span></p><p><span style="font-weight: 400;">Additionally, the definition of “product sampling” is expanding and can include interactive digital experiences like </span><a href="https://walmartwonderlab.com/An9y2B/" target="_blank" rel="noopener"><span style="font-weight: 400;">Walmart’s Wonder Lab</span></a><span style="font-weight: 400;">. Some brands, like MAC Cosmetics, have utilized augmented reality and artificial intelligence to help determine the right shade for consumers to sample their products.</span></p><h4><strong>2. Evergreen Post-Purchase Reviews</strong></h4><p><a href="https://www.tintup.com/blog/3-ways-to-maintain-review-recency/" target="_blank" rel="noopener"><span style="font-weight: 400;"><picture loading="lazy" decoding="async" class="alignright wp-image-15473 size-thumbnail"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/How-to-Use-an-Online-Community-to-Get-More-Reviews-Activation_TINT-370x250.png.webp"/> <img loading="lazy" decoding="async" src="https://www.tintup.com/blog/wp-content/uploads/How-to-Use-an-Online-Community-to-Get-More-Reviews-Activation_TINT-370x250.png" alt="Image of mobile phone with a review request plus review icons" width="370" height="250"/> </picture> Review recency </span></a><span style="font-weight: 400;">is an integral part of your ecommerce product page and can play a big role in determining whether your potential buyers go with you or your competitor. </span></p><p><span style="font-weight: 400;">Many brands resort to sending post-purchase emails to ask consumers to write reviews. While this strategy can be effective, your online brand community is another positive source for “always-on” reviews. </span></p><p><span style="font-weight: 400;">To generate evergreen product reviews through an online brand community, creating a space where your consumers feel comfortable sharing their opinions is essential. This can be achieved by providing engaging content and reminding consumers how much you value them. You can do this by soliciting and accepting product feedback, sending enticing offers, and fostering lively discussion that encourages engagement and creates a sense of community. </span></p><p><span style="font-weight: 400;">ARM & HAMMER’s Cat Litter brand started its </span><a href="https://www.tintup.com/case-studies/arm-hammer-kitty-krew/" target="_blank" rel="noopener"><span style="font-weight: 400;">Kitty Krew online brand community </span></a><span style="font-weight: 400;">as a brand-owned “home base” for passionate consumers. Here the brand invites consumers to write reviews on particular retail websites throughout the year based on where they shop. The brand has generated over 5,300+ high-quality evergreen reviews from its community. </span></p><p><span style="font-weight: 400;">By creating a vibrant online brand community, companies can leverage the power of user-generated content to generate evergreen product reviews that continue to provide value long after they are posted.</span></p><h4><strong>3. Identify Top Content Creators and Prompt Them to Write Reviews</strong></h4><p><picture loading="lazy" decoding="async" class="alignright wp-image-15472 size-thumbnail"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/How-to-Use-an-Online-Community-to-Get-More-Reviews-Social-Sharing_TINT-370x250.png.webp"/> <img loading="lazy" decoding="async" src="https://www.tintup.com/blog/wp-content/uploads/How-to-Use-an-Online-Community-to-Get-More-Reviews-Social-Sharing_TINT-370x250.png" alt="Two symbolic images of reviews for perfume or skincare products with sharing and review icons" width="370" height="250"/> </picture> </p><p><span style="font-weight: 400;">Another huge advantage to having a dedicated online community destination is having direct relationships with your consumers without going through </span><a href="https://www.tintup.com/blog/what-is-zero-party-data/" target="_blank" rel="noopener"><span style="font-weight: 400;">a third-party gatekeeper</span></a><span style="font-weight: 400;">. This means you get full transparency into how consumers engage with your brand, and you also get the ability to create a two-way dialogue. </span></p><p><span style="font-weight: 400;">Members of your online brand community will be naturally more savvy and vocal, and among them will be many high-quality content creators sitting in plain sight. With a platform like TINT, you can identify and “tag” high-quality content creators so you can develop an ongoing relationship with them. </span></p><p><span style="font-weight: 400;">When you’ve identified high-quality content creators, you can mobilize and activate them to share on specific platforms and retail websites. This can include asking them to write a review or featuring existing content they’ve already made on your ecommerce product page. A </span><a href="https://www.socialmediatoday.com/news/survey-reveals-that-ugc-can-drive-improved-trust-and-loyalty-for-ecommerce/606801/" target="_blank" rel="noopener"><span style="font-weight: 400;">study from Stakala </span></a><span style="font-weight: 400;">found UGC to be 6.6X more impactful than brand-created content and 8.7X more than even influencer-created content. </span></p><p><span style="font-weight: 400;">Immune supplement brand, Sambucol started their </span><a href="https://www.tintup.com/case-studies/sambucol/" target="_blank" rel="noopener"><span style="font-weight: 400;">Sambucrew community</span></a><span style="font-weight: 400;"> as a missing piece to a complete online presence and to bring their brand values to life through real customer experiences. The brand often features content from the library of 19,000+ pieces of UGC it has amassed. </span></p><h3><strong>Final Thoughts</strong></h3><p><span style="font-weight: 400;">In conclusion, leveraging an online brand community to drive product reviews can be a powerful strategy for businesses looking to build trust, improve brand loyalty, and drive sales. By engaging with community members, responding to their feedback, and incentivizing them to leave reviews, businesses can tap into the authentic and influential voice of their customers. </span></p><h4>Interested in more?</h4><p><a href="http://www.tintup.com/demo">Sign up for a demo today.</a></p></div><div class="the-post-foot cf"><div class="tag-share cf"><div class="post-share"></div></div></div><div class="author-box"><div class="image"><img alt='Avatar photo' src='https://www.tintup.com/blog/wp-content/uploads/cropped-1683497267698-82x82.jpg' srcset='https://www.tintup.com/blog/wp-content/uploads/cropped-1683497267698-164x164.jpg 2x' class='avatar avatar-82 photo' height='82' width='82' loading='lazy' decoding='async'/></div><div class="content"> <span class="author"> <span>Author</span> <a href="https://www.tintup.com/blog/author/jordan/" title="Posts by Jordan Ben" rel="author">Jordan Ben</a> </span><p class="text author-bio">VP, Product Strategy</p><ul 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