How TE Certified made over $1M in a year with Yelp

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<a class="c-site-header__mobile-nav-toggle js-mobile-nav-toggle" href="#"> <span></span> <span></span> <span></span> </a> </div> </div> </header> <main class="o-main js-main"> <div class="s-single-post"> <section class="o-section s-single-post__breadcrumbs"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-breadcrumbs"> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com"> Home </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="/resources"> Resources </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com/resources/success-stories/"> Success stories </a> </div> </nav> </div> </section> <article class="o-section s-single-post__article"> <div class="o-wrapper o-wrapper--narrow"> <h1 class="h2 s-single-post__title"> How TE Certified made over $1M in a year with Yelp </h1> </div> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__featured-image-container"> <img class="o-image s-single-post__featured-image" src="https://business.yelp.com/wp-content/uploads/2024/09/TE-Certified-Case-Study-Hero-jpg.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/09/TE-Certified-Case-Study-Hero-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/09/TE-Certified-Case-Study-Hero-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/09/TE-Certified-Case-Study-Hero-656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2024/09/TE-Certified-Case-Study-Hero-300x200.webp 300w, https://business.yelp.com/wp-content/uploads/2024/09/TE-Certified-Case-Study-Hero-600x400.webp 600w, https://business.yelp.com/wp-content/uploads/2024/09/TE-Certified-Case-Study-Hero-752x501.webp 752w, https://business.yelp.com/wp-content/uploads/2024/09/TE-Certified-Case-Study-Hero-jpg.webp 1200w, https://business.yelp.com/wp-content/uploads/2024/09/TE-Certified-Case-Study-Hero-jpg.webp 2400w" sizes="(max-width: 120px) 240px, (max-width: 283.5px) 567px, (max-width: 328px) 656px, (max-width: 150px) 300px, (max-width: 300px) 600px, (max-width: 376px) 752px, (max-width: 600px) 1200px, 2400px" alt="" > </div> </div> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__content s-standard-content s-wp-content"> <blockquote class="c-speechblock"><p><em>Yelp is one of our best lead sources for qualified leads, people who actually understand our business proposition.</em></p> <p>— Josh Brooker, Owner, <a href="https://www.yelp.com/biz/te-certified-electrical-plumbing-heating-and-cooling-roswell-3" target="_blank" rel="noopener"><span class="s1">TE Certified Electrical, Plumbing, Heating & Cooling</span></a>, and Yelp advertiser, Atlanta, GA</p></blockquote> <h4>Josh recommends: <a href="https://business.yelp.com/products/yelp-ads/" rel="noopener"><span class="s1">Yelp Ads</span></a> | <a href="https://blog.yelp.com/businesses/tips-for-responding-to-reviews-on-yelp/" target="_blank" rel="noopener"><span class="s1">Reviews</span></a></h4> <h2>Summary</h2> <p><a href="https://www.yelp.com/biz/te-certified-electrical-plumbing-heating-and-cooling-roswell-3" target="_blank" rel="noopener">TE Certified Electrical, Plumbing, Heating & Cooling</a> became a full-service, electrical business in 2003 to raise the bar for home services in the Atlanta area. Due to customer demand, it grew to provide plumbing and HVAC services over the next 16 years, utilizing Yelp to showcase its breadth of experience to high-intent customers. With Yelp, TE Certified has achieved:</p> <ul> <li aria-level="1">$1 million in annual revenue from Yelp</li> <li aria-level="1">9,500 annual leads</li> <li aria-level="1">Over 6,000 leads from messages per year</li> <li aria-level="1">85% monthly increase in customer exposure from Yelp Ads versus organic traffic</li> </ul> <h2>Background</h2> <p>Josh Brooker, a fourth-generation electrician, pivoted from new construction to providing electrical, HVAC, and plumbing services to customers directly. As a reputation-based business, TE Certified prides itself on delivering a high-quality product conducted by seasoned professionals who are treated and compensated well for their craft.</p> <h2>Challenge</h2> <p>When customers began to request TE Certified perform plumbing and HVAC services on top of electrical, the business needed an easy way to showcase its brand, services, and qualifications to reach its new audience without delay or extra cost.</p> <blockquote class="c-speechblock"><p><em>We’ve tried a lot of things over the years, and Yelp has been a very reliable, scalable spend. We’ve also found Yelp’s cost per customer acquisition is significantly lower than other platforms we’ve tried and scales with us as we grow.</em></p> <p>— Josh Brooker, owner of TE Certified Electrical, Plumbing, Heating & Cooling and Yelp advertiser</p></blockquote> <h2>Solution</h2> <p>To attract high-quality leads to the growing brand, the business invested in <a href="https://business.yelp.com/products/yelp-ads/">Yelp Ads</a>, which displays the business in key places on the Yelp website, app, and competitors’ Yelp Pages. As their services grew, they were able to leverage Yelp tools to boost relevant keywords and add service offerings to reach new customers.</p> <p>Today, TE Certified gets over 9,500 leads from Yelp annually and an 85% increase in monthly traffic to its Yelp Page when using Yelp Ads, compared to organic search. With the significant increase in exposure, TE Certified was able to attribute $1 million in revenue to customers gained from Yelp in the last year.</p> <p>In addition to Yelp Ads, Josh also highly recommends <a href="https://blog.yelp.com/businesses/tips-for-responding-to-reviews-on-yelp/" target="_blank" rel="noopener">responding to reviews</a> on his Yelp Page, which he considers an extension of his advertising efforts and customer service. By engaging with reviewers, Josh is able to strengthen his reputation in an industry where trust is critical to success.</p> <blockquote class="c-speechblock"><p><em>We love review-based platforms because it’s the best way to differentiate ourselves from other businesses, and Yelp has been really good for us in that regard.</em></p> <p>— Josh Brooker</p></blockquote> <div class="c-inline-cta"> <div class="c-inline-cta__content-container"> <h2 class="h3 c-inline-cta__title">Get found for free</h2> <div class="c-inline-cta__content s-standard-content"> <p>Show up for any of the millions of customers on Yelp searching for a business like yours.</p> </div> <a class="c-button c-button--primary js-cta-button" href="https://biz.yelp.com/claim?utm_medium=y4bweb&utm_source=local-business-success-story&utm_content=verify-free-listing-promo-cta&utm_campaign=claim-flow-y4bweb" target="_blank" > Verify my free listing</a> </div> <div class="c-inline-cta__image-container"> <div class="c-inline-cta__image-wrapper"> <img decoding="async" class="o-image c-inline-cta__image" src="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png" srcset="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-240x160.png 240w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-378x378.png 567w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 656w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-300x358.png 300w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 600w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > <img decoding="async" src="https://business.yelp.com/wp-content/uploads/2024/02/yelp-splash-red.svg" alt="" class="o-image c-inline-cta__icon" aria-hidden="true" style="top: 45%; left: 1%; height: 25%;"> </div> </div> </div> </div> </div> </article> <section class="o-section s-single-post__tags"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-post-tags-wrapper"> <a href="https://business.yelp.com/topic/hvac/" class="c-post-tag"> HVAC </a> <a href="https://business.yelp.com/topic/plumber/" class="c-post-tag"> Plumber </a> <a href="https://business.yelp.com/topic/success-stories/" class="c-post-tag"> Success stories </a> </nav> </div> </section> <aside class="o-section s-single-post__boilerplate"> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__boilerplate-content"> The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. 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