How 5 Star HVAC Contractors used Yelp to achieve 30% year-over-year growth

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35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/ad-solutions/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Ad Solutions </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/ad-solutions/yelp-audiences/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Audiences </span> </div> </a> </div> <div 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class="c-navigation-mega-menu__link-description"> Attract local customers with easy, effective advertising solutions tailored for small businesses. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For restaurants </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Seat more guests with the only reservation and waitlist software designed for the millions of hungry folks searching on Yelp, Google and Apple Maps. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/ad-solutions/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Advertising solutions for multi-location businesses and national brands to reach consumers with high purchase intent. </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--4 js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Resources</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" 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29.5176 63.6413L0.87862 35.0012C-0.292919 33.8297 -0.292904 31.9302 0.878654 30.7586L29.5177 2.11965C30.6892 0.948074 32.5887 0.948074 33.7603 2.11965Z" fill="#000"/> </svg> <span class="c-navigation-mega-menu__back-text">Back</span> </a> <div class="c-navigation-mega-menu__grid c-navigation-mega-menu__grid--4"> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/resources/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Resource links </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 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<section class="o-section s-single-post__breadcrumbs"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-breadcrumbs"> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com"> Home </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="/resources"> Resources </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com/resources/success-stories/"> Success stories </a> </div> </nav> </div> </section> <article class="o-section s-single-post__article"> <div class="o-wrapper o-wrapper--narrow"> <h1 class="h2 s-single-post__title"> How 5 Star HVAC Contractors used Yelp to achieve 30% year-over-year growth </h1> </div> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__featured-image-container"> <img class="o-image s-single-post__featured-image" src="https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-jpg.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-656x653.webp 656w, https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-300x163.webp 300w, https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-600x327.webp 600w, https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-752x409.webp 752w, https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-jpg.webp 1200w, https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-jpg.webp 2400w" sizes="(max-width: 120px) 240px, (max-width: 283.5px) 567px, (max-width: 328px) 656px, (max-width: 150px) 300px, (max-width: 300px) 600px, (max-width: 376px) 752px, (max-width: 600px) 1200px, 2400px" alt="" > </div> </div> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__content s-standard-content s-wp-content"> <blockquote class="c-speechblock"><p><em>With help from Yelp, we were able to grow our business significantly—over 30% year over year. I have time to spend with my family as well as travel with them anytime we want. I don’t think that would have been possible without Yelp.</em></p> <p>— Jose Vargas, Owner, <a href="https://www.yelp.com/biz/5-star-hvac-contractors-rowlett" target="_blank" rel="noopener"><span class="s1">5 Star HVAC Contractors</span></a>, and Yelp advertiser, Rowlett, TX</p></blockquote> <h4>Jose recommends: <a href="https://business.yelp.com/products/yelp-ads/" target="_blank" rel="noopener"><span class="s1">Yelp Ads</span></a> | <a href="https://blog.yelp.com/businesses/using-yelp-request-a-quote/" target="_blank" rel="noopener"><span class="s1">Request a Quote</span></a> | <a href="https://business.yelp.com/products/upgrades/" target="_blank" rel="noopener"><span class="s1">Upgrade Package</span></a></h4> <h2>Summary</h2> <p>Jose Vargas founded <a href="https://www.yelp.com/biz/5-star-hvac-contractors-rowlett" target="_blank" rel="noopener">5 Star HVAC Contractors</a> in 2006 to repair AC units for his neighbors in the sweltering Dallas-Fort Worth area. After struggling to scale the business as a solopreneur, Jose invested in Yelp Ads with Yelp, which fueled his business with an influx of high-intent leads, allowing him to hire more employees and expand to a second location. With Yelp, 5 Star HVAC has achieved:</p> <ul> <li>30% year-over-year growth</li> <li>$645 in revenue per call from Yelp</li> <li>45% conversion rate</li> <li>444% increase in total monthly leads</li> </ul> <h2>Background</h2> <p><span style="font-weight: 400;">Jose Vargas, an HVAC technician with over a decade of experience in the industry, founded 5 Star HVAC in 2006 to provide emergency AC repair and installation services out of his home in Rowlett, Texas. Committed to treating every customer with respect, Jose is proud to own a family business and dreams of one day passing it along to his sons. </span></p> <h2>Challenge</h2> <p>When 5 Star HVAC was founded, Jose managed every aspect of the business, from taking calls and scheduling repairs to completing jobs. It left little time for marketing and advertising—or a personal life. Jose worked from 5 a.m. to 10 p.m. nearly every night, frequently taking jobs in the middle of dinner. To ease the pressure on himself, he needed to boost revenue to be able to hire more employees and build a more sustainable business.</p> <blockquote class="c-speechblock"><p><em>I had four kids and knew I wanted to spend more time with them, so I had to make some changes. I slowly started to get away from doing all the work with my hands and learning how to grow a business. I needed a partner like Yelp to help me get the phone ringing and to get the type of customers we wanted.</em></p> <p>— Jose Vargas, owner of 5 Star HVAC Contractors and Yelp advertiser</p></blockquote> <h2>Solution</h2> <p>To scale the business and protect his work-life balance, Jose invested in <a href="https://business.yelp.com/products/yelp-ads/">Yelp Ads</a>, which displays the business in key places across Yelp, including above and below organic search results and on competitors’ Yelp Pages. Over the last three years, Jose has achieved 30% growth each year. Yelp Ads also brought in 444% more leads a month with less time and effort, allowing Jose to hire more staff and offload tasks to spend more time with his family.</p> <p>Yelp Ads also gives Jose peace of mind, knowing that Yelp is getting his business in front of the right customers and maximizing his advertising budget. Today, 5 Star HVAC gets more than 1,500 leads a year from Yelp, the majority of which are primed to buy and are looking for same-day repairs.</p> <p>To increase lead conversion, Jose uses <a href="https://blog.yelp.com/businesses/using-yelp-request-a-quote/" target="_blank" rel="noopener">Request a Quote</a> to field questions and engage potential customers one-on-one, resulting in a close rate of 45%. He also leverages the <a href="https://business.yelp.com/products/upgrades/">Upgrade Package</a> features, including using the Call to Action tool to set a customized offer for first-time customers, which differentiates him from his competitors and helps convert leads into clients.</p> <blockquote class="c-speechblock"><p><em>Once we found Yelp, that made getting leads a lot easier. We were able to respond straight from our home. And when people do send a request for a quote, they’re pretty much ready to move forward. People on Yelp are not just shopping around or asking questions—they’re ready to get that repair done.</em></p> <p>— Jose Vargas</p></blockquote> <div class="c-inline-cta"> <div class="c-inline-cta__content-container"> <h2 class="h3 c-inline-cta__title">Get found for free</h2> <div class="c-inline-cta__content s-standard-content"> <p>Show up for any of the millions of customers on Yelp searching for a business like yours.</p> </div> <a class="c-button c-button--primary js-cta-button" href="https://biz.yelp.com/claim?utm_medium=y4bweb&utm_source=local-business-success-story&utm_content=verify-free-listing-promo-cta&utm_campaign=claim-flow-y4bweb" target="_blank" > Verify my free listing</a> </div> <div class="c-inline-cta__image-container"> <div class="c-inline-cta__image-wrapper"> <img decoding="async" class="o-image c-inline-cta__image" src="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png" srcset="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-240x160.png 240w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-378x378.png 567w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 656w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-300x358.png 300w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 600w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > <img decoding="async" src="https://business.yelp.com/wp-content/uploads/2024/02/yelp-splash-red.svg" alt="" class="o-image c-inline-cta__icon" aria-hidden="true" style="top: 45%; left: 1%; height: 25%;"> </div> </div> </div> </div> </div> </article> <section class="o-section s-single-post__tags"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-post-tags-wrapper"> <a href="https://business.yelp.com/topic/hvac/" class="c-post-tag"> HVAC </a> <a href="https://business.yelp.com/topic/success-stories/" class="c-post-tag"> Success stories </a> </nav> </div> </section> <aside class="o-section s-single-post__boilerplate"> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__boilerplate-content"> The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp. </div> </div> </aside> <nav class="o-section c-related-content c-related-content--category s-single-post__related-content"> <div class="o-wrapper "> <h2 class="h2 c-related-content__title">Related content</h2> <div class="c-related-content__content"> <article class="c-resource-card c-resource-card--internal c-resource-card--post js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/success-stories/fuse-service-case-study/" title="How Fuse Service makes $20M a year with Yelp"> <img class="c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2024/11/Fuse-Service-Case-Study-752x500.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/11/Fuse-Service-Case-Study-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/11/Fuse-Service-Case-Study-567x378.webp 567w, 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