Yelp鈥檚 Guide for Local Businesses

<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8" /> <title>Yelp鈥檚 Guide for Local Businesses</title> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <link rel="icon" href="https://business.yelp.com/wp-content/themes/yelp-b2b/assets/branding/favicon.ico" /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <script data-cfasync="false" nowprocket type='text/javascript'> var _vwo_clicks = 3; </script>   <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com" /> <script data-cfasync="false" nowprocket type='text/javascript' id='vwoCode'> /* Fix: wp-rocket (application/ld+json) */ window._vwo_code || (function () { var account_id=793195, // replace 1 with ${accountId} in release string version=2.1, settings_tolerance=2000, library_tolerance=2500, use_existing_jquery=false, hide_element='body', hide_element_style = 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js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Products</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.11965 2.2397C3.29122 1.06813 5.19071 1.06813 6.36229 2.2397L32.88 28.7574L59.3987 2.2397C60.5703 1.06813 62.4698 1.06813 63.6413 2.2397C64.8129 3.41127 64.8128 5.31078 63.6413 6.48236L35.0012 35.1214C33.8297 36.2929 31.9302 36.2929 30.7586 35.1213L2.11965 6.48233C0.948074 5.31076 0.948074 3.41126 2.11965 2.2397Z" fill="#000"/> </svg> </a> <div class="c-navigation-mega-menu c-navigation-mega-menu--4 js-mega-menu"> <div class="o-wrapper c-navigation-mega-menu__inner"> <a class="c-navigation-mega-menu__back js-mega-menu-back" href="#"> <svg class="c-navigation-mega-menu__back-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M33.7603 2.11965C34.9319 3.29122 34.9319 5.19071 33.7603 6.36229L7.24258 32.88L33.7603 59.3987C34.9319 60.5703 34.9319 62.4698 33.7603 63.6413C32.5887 64.8129 30.6892 64.8128 29.5176 63.6413L0.87862 35.0012C-0.292919 33.8297 -0.292904 31.9302 0.878654 30.7586L29.5177 2.11965C30.6892 0.948074 32.5887 0.948074 33.7603 2.11965Z" fill="#000"/> </svg> <span class="c-navigation-mega-menu__back-text">Back</span> </a> <div class="c-navigation-mega-menu__grid c-navigation-mega-menu__grid--4"> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/solutions/home-local-services/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For small businesses </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/products/business-page/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Business Page </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/products/yelp-ads/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Ads </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/products/upgrades/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Upgrade Package </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For restaurants </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/yelp-guest-manager/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Guest Manager </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/yelp-kiosk/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Kiosk </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/restaurant-ads/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Restaurant Ads </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/ad-solutions/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Ad Solutions </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/ad-solutions/yelp-audiences/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Audiences </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/ad-solutions/enhanced-profiles/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Enhanced Profiles </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/measurement/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Measurement Tools </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://knowledge.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For Yelp data partnerships </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://knowledge.yelp.com/" target="_blank"> <div 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class="c-site-header__mobile-nav-toggle-container"> <a class="c-site-header__mobile-nav-toggle js-mobile-nav-toggle" href="#"> <span></span> <span></span> <span></span> </a> </div> </div> </header> <main class="o-main js-main"> <article class="s-page s-page-builder"> <section class="o-section o-section--1 o-section--pt-6 o-section--pb-0 o-section--bg-default o-section--border-none o-section--border-default o-section--wrapper-medium o-module--standard-content m-standard-content"> <div class="o-wrapper"> <div class="m-standard-content__content s-standard-content s-wp-content"> <h1 class="u-mb-5 u-align-center">Yelp鈥檚 Guide for Local Businesses</h1> <p class="u-align-center">No matter the category or size of your business, these resources are designed to help you grow and succeed鈥攆rom low-cost advertising tips to effective lead generation tactics.</p> </div> </div> </section> <section class="o-section o-section--2 o-section--pt-8 o-section--pb-0 o-module--article-hub o-module--featured-left m-article-hub"> <div class="o-wrapper"> <div class="m-article-hub__grid"> <div class="m-article-hub__featured-container"> <article class="c-article-hub-featured"> <a class="c-article-hub-featured__image-container" href="https://business.yelp.com/resources/articles/small-business-growth-tactics/"> <img class="c-article-hub-featured__image" src="https://business.yelp.com/wp-content/uploads/2020/12/lp-ban-man-working-at-desk-1200x800.jpeg" srcset="https://business.yelp.com/wp-content/uploads/2020/12/lp-ban-man-working-at-desk-240x160.jpeg 240w, https://business.yelp.com/wp-content/uploads/2020/12/lp-ban-man-working-at-desk-378x378.jpeg 567w, https://business.yelp.com/wp-content/uploads/2020/12/lp-ban-man-working-at-desk-656x656.jpeg 656w, https://business.yelp.com/wp-content/uploads/2020/12/lp-ban-man-working-at-desk-300x200.jpeg 300w, https://business.yelp.com/wp-content/uploads/2020/12/lp-ban-man-working-at-desk-600x400.jpeg 600w, https://business.yelp.com/wp-content/uploads/2020/12/lp-ban-man-working-at-desk-752x501.jpeg 752w, https://business.yelp.com/wp-content/uploads/2020/12/lp-ban-man-working-at-desk-1200x800.jpeg 1200w" sizes="(max-width: 240px) 240px, (max-width: 567px) 567px, (max-width: 656px) 656px, (max-width: 300px) 300px, (max-width: 600px) 600px, (max-width: 752px) 752px, 1200px" alt="" > </a> <h3 class="c-article-hub-featured__title h3"> <a href="https://business.yelp.com/resources/articles/small-business-growth-tactics/"> Online marketing for small business: 8 tactics for growth </a> </h3> <div class="c-article-hub-featured__excerpt s-standard-content"> <p>Learn how to reach new customers, cultivate customer loyalty, and elevate your brand with this guide on online marketing for small business.</p> </div> <a class="c-article-hub-featured__read-more c-arrow-link" href="https://business.yelp.com/resources/articles/small-business-growth-tactics/"> Read more </a> </article> </div> <nav 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