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href="https://wordpress.com/website-design-service/" tabindex="-1"> Website Design Services </a> </li> <li class="x-menu-grid-item lpc x-nav--ecommerce"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/ecommerce/" tabindex="-1"> Commerce </a> </li> <li class="x-menu-grid-item lpc x-nav--vip"> <a role="menuitem" class="x-menu-link x-link" href="https://wpvip.com/wordpress-vip-agile-content-platform?utm_source=WordPresscom&utm_medium=automattic_referral&utm_campaign=top_nav" tabindex="-1"> Enterprise WordPress <span class="x-nav__external-link-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 9" class="x-icon x-icon--external" role="presentation" aria-hidden="true"> <path d="M5.5 0v1h1.795L2.38 5.915l.705.705L8 1.705V3.5h1V0H5.5zM8 8H1V1h3V0H1a1 1 0 00-1 1v7a1 1 0 001 1h7a1 1 0 001-1V5H8v3z" /> </svg></span> </a> </li> </ul> </div> <div class="x-menu-list"> <div class="x-menu-list-title"> Features </div> <ul class="x-menu-grid"> <li 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x-link" href="https://wordpress.com/discover" tabindex="-1"> Discover New Posts </a> </li> <li class="x-menu-grid-item lpc x-nav--tags"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/tags" tabindex="-1"> Popular Tags </a> </li> <li class="x-menu-grid-item lpc x-nav--search"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/read/search" tabindex="-1"> Blog Search </a> </li> <li class="x-menu-grid-item lpc x-nav--webinars"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/webinars/" tabindex="-1"> Daily Webinars </a> </li> <li class="x-menu-grid-item lpc x-nav--learn"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/learn/" tabindex="-1"> Learn WordPress </a> </li> </ul> </div> <div class="x-menu-list is-mobile-app-supported"> <div class="x-menu-list-title"> Jetpack App </div> <ul class="x-menu-grid"> <li class="x-menu-grid-item lpc x-nav--mobile-badge x-nav--apple-app-store is-ios"> <a role="menuitem" class="x-menu-link x-link" href="https://apps.wordpress.com/get/?campaign=wpcom-log-out-home-global-nav" tabindex="-1"> <img src="https://wpcom.files.wordpress.com/2023/06/group-1000004724.png" loading="lazy" alt="" role="presentation" width="120" height="34"> </a> </li> <li class="x-menu-grid-item lpc x-nav--mobile-badge x-nav--google-play is-android"> <a role="menuitem" class="x-menu-link x-link" href="https://apps.wordpress.com/get/?campaign=wpcom-log-out-home-global-nav" tabindex="-1"> <img src="https://wpcom.files.wordpress.com/2023/06/play-store-logo.png" loading="lazy" alt="" role="presentation" width="120" height="34"> </a> </li> <li class="x-menu-grid-item lpc x-nav--learn-more"> <a role="menuitem" class="x-menu-link x-link" href="https://apps.wordpress.com/mobile" tabindex="-1"> Learn more <span class="x-menu-link-chevron" aria-hidden="true"></span> </a> </li> </ul> </div> </div> </div> <div class="happy-blocks-mini-search happy-blocks-header is-support"> <div class="happy-blocks-search-container"> <div class="happy-blocks-global-header-site__title"> <form class="happy-blocks_inner_search" role="search" method="get" action=""><label for="wp-block-search__input-1" class="screen-reader-text">Search questions, courses, topics</label> <div class="happy-blocks-search__inside-wrapper"><input type="search" id="wp-block-search__input-1" name="s" value="" placeholder="Search questions, courses, topics"></div> </form> </div> </div> </div> <main class="wp-block-group wpsupport3-align-content-width main_inner_page"> <div class="wpsupport3__post-breadcrumbs category-breadcrumbs support-breadcrumb_item"> <div><a class="breadcrumb__item" href="https://wordpress.com/support">Back to Support</a> <svg class="breadcrumb__separator" width="8" height="14" viewBox="0 0 8 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.26563 12.5L6.26562 6.99998L1.26562 1.5" stroke="#1d2327" stroke-width="1.5" /> </svg><a href="https://wordpress.com/support/category/grow-your-audience/">Grow Your Audience</a> <svg class="breadcrumb__separator" width="8" height="14" viewBox="0 0 8 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.26563 12.5L6.26562 6.99998L1.26562 1.5" stroke="#1d2327" stroke-width="1.5" /> </svg><a href="https://wordpress.com/support/category/grow-your-audience/get-found-in-search-engines/">Get Found in Search Engines</a> <svg class="breadcrumb__separator" width="8" height="14" viewBox="0 0 8 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.26563 12.5L6.26562 6.99998L1.26562 1.5" stroke="#1d2327" stroke-width="1.5" /> </svg><a class="breadcrumb__post-title ">Connect to Google Analytics</a></div> </div> <div><h1 class="page-title wp-block-post-title has-text-color has-gray-90-color has-recoleta-font-family">Connect to Google Analytics</h1></div> <div class="wp-block-language-toggle"> <div class="wpsupport3-language-toggle__wrapper"> <form autocomplete="off"> <select aria-label="language-switcher" class="wpsupport3-language-toggle__select"> <option selected disabled>Other languages</option><option value='https://wordpress.com/ar/support/google-analytics/'>العربية</option><option value='https://wordpress.com/de/support/google-analytics/'>Deutsch</option><option value='https://wordpress.com/es/support/google-analytics/'>Español</option><option value='https://wordpress.com/fr/support/google-analytics/'>Français</option><option value='https://wordpress.com/he/support/google-analytics/'>עִבְרִית</option><option value='https://wordpress.com/id/support/google-analytics/'>Bahasa Indonesia</option><option value='https://wordpress.com/it/support/google-analytics/'>Italiano</option><option value='https://wordpress.com/ja/support/google-analytics/'>日本語</option><option value='https://wordpress.com/ko/support/google-analytics/'>한국어</option><option value='https://wordpress.com/nl/support/google-analytics/'>Nederlands</option><option value='https://wordpress.com/pt-br/support/google-analytics/'>Português do Brasil</option><option value='https://wordpress.com/ru/support/google-analytics/'>Русский</option><option value='https://wordpress.com/sv/support/google-analytics/'>Svenska</option><option value='https://wordpress.com/tr/support/google-analytics/'>Türkçe</option><option value='https://wordpress.com/zh-cn/support/google-analytics/'>简体中文</option><option value='https://wordpress.com/zh-tw/support/google-analytics/'>繁體中文</option> </select> </form> </div> <div class="wpsupport3-language-toggle__modal"> <div class="wpsupport3-language-toggle__modal-content"> </div> </div> </div> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <p>Google Analytics is a powerful tool available on <a href="https://wordpress.com/support/plan-features/">eligible WordPress.com plans</a> for tracking traffic to your site. This guide will show you how to add Google Analytics to your website.</p> <p class="has-gray-theme-background-color has-background">This feature is available on sites with our WordPress.com <a href="https://wordpress.com/plans/">Premium, Business, and Commerce plans</a>, and the legacy Pro plan. For sites on the Free and Personal plans, <a href="https://wordpress.com/support/manage-purchases/upgrade-your-plan/">upgrade your plan</a> to access this feature.</p> <div data-attributes="{"defaultProductSlug":"value_bundle","productSlug":"value_bundle","planTypeOptions":["TYPE_PREMIUM","TYPE_BUSINESS","TYPE_ECOMMERCE"],"domain":false}" class="a8c-happy-tools-pricing-plans-block-placeholder" ></div> <div class="a8c-table-of-contents"> <button> <svg class="mobile" width="15" height="10" viewBox="0 0 20 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.38672 1.15562L11.0303 10.7078L20.3867 0.707764" stroke="#646970" stroke-width="2"/> </svg></button> <p>In this guide</p><div class="wp-block-a8c-support-table-of-contents"><ol class=toc-parent-list><li><a href="https://wordpress.com/support/google-analytics/#jetpack-stats-versus-google-analytics">Jetpack Stats Versus Google Analytics</a><ol class=toc-child-list><li><a href="https://wordpress.com/support/google-analytics/#jetpack-stats">Jetpack Stats</a></li><li><a href="https://wordpress.com/support/google-analytics/#google-analytics">Google Analytics</a></li></ol></li><li><a href="https://wordpress.com/support/google-analytics/#how-to-enable-google-analytics-on-word-press-com">How to Enable Google Analytics on WordPress.com</a><ol class=toc-child-list><li><a href="https://wordpress.com/support/google-analytics/#step-1-sign-up-to-google-analytics">Step 1: Sign Up to Google Analytics</a></li><li><a href="https://wordpress.com/support/google-analytics/#step-2-get-your-measurement-id">Step 2: Get Your Measurement ID</a></li><li><a href="https://wordpress.com/support/google-analytics/#step-3-add-the-id-to-your-wordpress-site">Step 3: Add the ID to Your WordPress Site</a></li><li><a href="https://wordpress.com/support/google-analytics/#advanced-options-for-shop-owners">Advanced Options for Shop Owners</a></li></ol></li><li><a href="https://wordpress.com/support/google-analytics/#google-analytics-on-the-commerce-plan">Google Analytics On The Commerce Plan</a></li><li><a href="https://wordpress.com/support/google-analytics/#switch-from-universal-analytics-to-google-analytics-4">Switch from Universal Analytics to Google Analytics 4</a></li><li><a href="https://wordpress.com/support/google-analytics/#frequently-asked-questions">Frequently Asked Questions</a></li></ol></div> </div> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="jetpack-stats-versus-google-analytics">Jetpack Stats Versus Google Analytics</h2> <a href="https://wordpress.com/support/google-analytics/#jetpack-stats-versus-google-analytics"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="jetpack-stats">Jetpack Stats</h3> <a href="https://wordpress.com/support/google-analytics/#jetpack-stats"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>All WordPress.com sites include built-in analytics called <strong><a href="https://wordpress.com/support/stats/">Jetpack Stats</a></strong>. View your stats to learn how much traffic your site gets, where it’s coming from, and which content receives the most views. Using the information from Jetpack Stats, you can track trends on your site and make decisions to improve your site’s performance.</p> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="google-analytics">Google Analytics</h3> <a href="https://wordpress.com/support/google-analytics/#google-analytics"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Google Analytics includes advanced features to complement <strong>Jetpack Stats</strong>. Funnel reports help track the path visitors take through your site, and goal conversion lets you measure how visitors complete specific tasks (such as reaching a product page or contact form).</p> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="how-to-enable-google-analytics-on-word-press-com">How to Enable Google Analytics on WordPress.com</h2> <a href="https://wordpress.com/support/google-analytics/#how-to-enable-google-analytics-on-word-press-com"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>You can use several methods to add Google Analytics to a WordPress website, but most require <a href="https://wordpress.com/support/plugins/install-a-plugin/">installing a plugin</a> like Google Site Kit or <a href="https://wordpress.com/support/adding-code-to-headers/">adding code to the site header</a>. For WordPress.com site owners, we offer an easy-to-use setting to enable Google Analytics without any plugins or code.</p> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="step-1-sign-up-to-google-analytics">Step 1: Sign Up to Google Analytics </h3> <a href="https://wordpress.com/support/google-analytics/#step-1-sign-up-to-google-analytics"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>To get started, sign up on the <a rel="noreferrer noopener" href="http://www.google.com/analytics/" target="_blank">Google Analytics website</a> by clicking the <strong>Get Started</strong> button. When signing up, you’ll fill in an “Account name” and review some data-sharing options to opt in or out of, as shown below. When you’re ready, click the <strong>Next</strong> button.</p> <p>If you already have a Google Analytics account for other sites, click <strong>Admin</strong> and then click “<strong>Create Account</strong>” and then continue with the next steps.</p> <figure class="wp-block-image aligncenter size-large"><img data-attachment-id="258049" data-permalink="https://wordpress.com/support/google-analytics/google-analytics-new-account-creation/" data-orig-file="https://en-support.files.wordpress.com/2023/08/google-analytics-new-account-creation.png" data-orig-size="1828,1218" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="google-analytics-new-account-creation" data-image-description="" data-image-caption="" data-medium-file="https://en-support.files.wordpress.com/2023/08/google-analytics-new-account-creation.png?w=300" data-large-file="https://en-support.files.wordpress.com/2023/08/google-analytics-new-account-creation.png?w=1024" loading="lazy" width="1024" height="682" src="https://en-support.files.wordpress.com/2023/08/google-analytics-new-account-creation.png?w=1024" alt="Google analytics new account screen" class="wp-image-258049" srcset="https://en-support.files.wordpress.com/2023/08/google-analytics-new-account-creation.png?w=1024 1024w, https://en-support.files.wordpress.com/2023/08/google-analytics-new-account-creation.png?w=150 150w, https://en-support.files.wordpress.com/2023/08/google-analytics-new-account-creation.png?w=300 300w, https://en-support.files.wordpress.com/2023/08/google-analytics-new-account-creation.png?w=768 768w, https://en-support.files.wordpress.com/2023/08/google-analytics-new-account-creation.png 1828w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Google Analytics Account creation screen</figcaption></figure> <p>The next step will ask you to create a property, which will likely be your website’s name.</p> <figure class="wp-block-image size-large"><img data-attachment-id="258050" data-permalink="https://wordpress.com/support/google-analytics/google-analytics-new-property/" data-orig-file="https://en-support.files.wordpress.com/2023/08/google-analytics-new-property.png" data-orig-size="1634,976" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="google-analytics-new-property" data-image-description="" data-image-caption="" data-medium-file="https://en-support.files.wordpress.com/2023/08/google-analytics-new-property.png?w=300" data-large-file="https://en-support.files.wordpress.com/2023/08/google-analytics-new-property.png?w=1024" loading="lazy" width="1024" height="611" src="https://en-support.files.wordpress.com/2023/08/google-analytics-new-property.png?w=1024" alt="" class="wp-image-258050" srcset="https://en-support.files.wordpress.com/2023/08/google-analytics-new-property.png?w=1024 1024w, https://en-support.files.wordpress.com/2023/08/google-analytics-new-property.png?w=150 150w, https://en-support.files.wordpress.com/2023/08/google-analytics-new-property.png?w=300 300w, https://en-support.files.wordpress.com/2023/08/google-analytics-new-property.png?w=768 768w, https://en-support.files.wordpress.com/2023/08/google-analytics-new-property.png 1634w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Google Analytics Property creation screen</figcaption></figure> <p>On the Property Setup screen, fill in the following details:</p> <ol class="wp-block-list"> <li><strong>Property Name:</strong> Enter a name for your property, such as your site title.</li> <li><strong>Reporting Time Zone:</strong> Choose the timezone you want the reporting of your website to be in.</li> <li><strong>Currency: </strong>Choose the currency of the location you normally operate in.</li> </ol> <p>On the next screen, fill in the requested details about your business or industry, and click the <strong>Next</strong> button.</p> <figure class="wp-block-image size-large"><img data-attachment-id="258051" data-permalink="https://wordpress.com/support/google-analytics/google-analytics-business-details/" data-orig-file="https://en-support.files.wordpress.com/2023/08/google-analytics-business-details.png" data-orig-size="1334,952" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="google-analytics-business-details" data-image-description="" data-image-caption="" data-medium-file="https://en-support.files.wordpress.com/2023/08/google-analytics-business-details.png?w=300" data-large-file="https://en-support.files.wordpress.com/2023/08/google-analytics-business-details.png?w=1024" loading="lazy" width="1024" height="730" src="https://en-support.files.wordpress.com/2023/08/google-analytics-business-details.png?w=1024" alt="Google Analytics screen for adding business information" class="wp-image-258051" srcset="https://en-support.files.wordpress.com/2023/08/google-analytics-business-details.png?w=1024 1024w, https://en-support.files.wordpress.com/2023/08/google-analytics-business-details.png?w=150 150w, https://en-support.files.wordpress.com/2023/08/google-analytics-business-details.png?w=300 300w, https://en-support.files.wordpress.com/2023/08/google-analytics-business-details.png?w=768 768w, https://en-support.files.wordpress.com/2023/08/google-analytics-business-details.png 1334w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Google Analytics Business details screen</figcaption></figure> <p>The next screen will ask you about your goal(s) for using Google Analytics. Select all that apply, and then click the <strong>Create</strong> button:</p> <figure class="wp-block-image size-large"><img data-attachment-id="258052" data-permalink="https://wordpress.com/support/google-analytics/google-analytics-business-objectives/" data-orig-file="https://en-support.files.wordpress.com/2023/08/google-analytics-business-objectives.png" data-orig-size="1170,1024" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="google-analytics-business-objectives" data-image-description="" data-image-caption="" data-medium-file="https://en-support.files.wordpress.com/2023/08/google-analytics-business-objectives.png?w=300" data-large-file="https://en-support.files.wordpress.com/2023/08/google-analytics-business-objectives.png?w=1024" loading="lazy" width="1024" height="896" src="https://en-support.files.wordpress.com/2023/08/google-analytics-business-objectives.png?w=1024" alt="Google Analytics screen for selecting business objectives." class="wp-image-258052" srcset="https://en-support.files.wordpress.com/2023/08/google-analytics-business-objectives.png?w=1024 1024w, https://en-support.files.wordpress.com/2023/08/google-analytics-business-objectives.png?w=150 150w, https://en-support.files.wordpress.com/2023/08/google-analytics-business-objectives.png?w=300 300w, https://en-support.files.wordpress.com/2023/08/google-analytics-business-objectives.png?w=768 768w, https://en-support.files.wordpress.com/2023/08/google-analytics-business-objectives.png 1170w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Google Analytics Business objectives screen</figcaption></figure> <p>A pop-up will appear with the Google Analytics Terms of Service agreement. You must accept the terms to use Google Analytics.</p> <p>You will then be presented with this screen asking you to choose a property:</p> <figure class="wp-block-image size-large"><img data-attachment-id="258054" data-permalink="https://wordpress.com/support/google-analytics/google-analytics-data-stream-2/" data-orig-file="https://en-support.files.wordpress.com/2023/08/google-analytics-data-stream.png" data-orig-size="1742,554" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="google-analytics-data-stream" data-image-description="" data-image-caption="" data-medium-file="https://en-support.files.wordpress.com/2023/08/google-analytics-data-stream.png?w=300" data-large-file="https://en-support.files.wordpress.com/2023/08/google-analytics-data-stream.png?w=1024" loading="lazy" width="1024" height="325" src="https://en-support.files.wordpress.com/2023/08/google-analytics-data-stream.png?w=1024" alt="Google Analytics Data Stream setup screen" class="wp-image-258054" srcset="https://en-support.files.wordpress.com/2023/08/google-analytics-data-stream.png?w=1022 1022w, https://en-support.files.wordpress.com/2023/08/google-analytics-data-stream.png?w=150 150w, https://en-support.files.wordpress.com/2023/08/google-analytics-data-stream.png?w=300 300w, https://en-support.files.wordpress.com/2023/08/google-analytics-data-stream.png?w=768 768w, https://en-support.files.wordpress.com/2023/08/google-analytics-data-stream.png 1742w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Choose <strong>Web</strong> here. Keep <code>https://</code> selected, then type your domain without the <code>www</code>. Type something in the <strong>Stream Name </strong>box (this can be your site’s title again) and click <strong>Create Stream</strong>.</p> <figure class="wp-block-image size-large"><img data-attachment-id="193632" data-permalink="https://wordpress.com/support/google-analytics-web-stream-setup/" data-orig-file="https://en-support.files.wordpress.com/2022/02/google-analytics-web-stream-setup.png" data-orig-size="895,443" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="google-analytics-web-stream-setup" data-image-description="" data-image-caption="" data-medium-file="https://en-support.files.wordpress.com/2022/02/google-analytics-web-stream-setup.png?w=300" data-large-file="https://en-support.files.wordpress.com/2022/02/google-analytics-web-stream-setup.png?w=895" loading="lazy" width="895" height="443" src="https://en-support.files.wordpress.com/2022/02/google-analytics-web-stream-setup.png?w=895" alt="Google Analytics web stream setup screen" class="wp-image-193632" srcset="https://en-support.files.wordpress.com/2022/02/google-analytics-web-stream-setup.png 895w, https://en-support.files.wordpress.com/2022/02/google-analytics-web-stream-setup.png?w=150 150w, https://en-support.files.wordpress.com/2022/02/google-analytics-web-stream-setup.png?w=300 300w, https://en-support.files.wordpress.com/2022/02/google-analytics-web-stream-setup.png?w=768 768w" sizes="(max-width: 895px) 100vw, 895px" /><figcaption class="wp-element-caption">Google Analytics web stream setup screen</figcaption></figure> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="step-2-get-your-measurement-id">Step 2: Get Your Measurement ID</h3> <a href="https://wordpress.com/support/google-analytics/#step-2-get-your-measurement-id"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>After following the steps in the previous section, you will be presented with this screen to install a Google tag on your site:</p> <figure class="wp-block-image size-large"><img data-attachment-id="227627" data-permalink="https://wordpress.com/support/google-analytics/google-analytics-install/" data-orig-file="https://en-support.files.wordpress.com/2022/12/google-analytics-install.png" data-orig-size="1125,698" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="google-analytics-install" data-image-description="" data-image-caption="" data-medium-file="https://en-support.files.wordpress.com/2022/12/google-analytics-install.png?w=300" data-large-file="https://en-support.files.wordpress.com/2022/12/google-analytics-install.png?w=1024" loading="lazy" width="1024" height="635" src="https://en-support.files.wordpress.com/2022/12/google-analytics-install.png?w=1024" alt="Google Analytics install Google tag screen" class="wp-image-227627" srcset="https://en-support.files.wordpress.com/2022/12/google-analytics-install.png?w=1024 1024w, https://en-support.files.wordpress.com/2022/12/google-analytics-install.png?w=150 150w, https://en-support.files.wordpress.com/2022/12/google-analytics-install.png?w=300 300w, https://en-support.files.wordpress.com/2022/12/google-analytics-install.png?w=768 768w, https://en-support.files.wordpress.com/2022/12/google-analytics-install.png 1125w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Click “<strong>Site Kit plugin</strong>” with the WordPress logo next to it. We’re not going to use the plugin — instead, choosing this option will show you your site’s <strong>tag ID</strong> that looks like this example:</p> <figure class="wp-block-image aligncenter size-large"><img data-attachment-id="227636" data-permalink="https://wordpress.com/support/google-analytics/google-analytics-tag-id/" data-orig-file="https://en-support.files.wordpress.com/2022/12/google-analytics-tag-id.png" data-orig-size="292,184" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="google-analytics-tag-id" data-image-description="" data-image-caption="" data-medium-file="https://en-support.files.wordpress.com/2022/12/google-analytics-tag-id.png?w=292" data-large-file="https://en-support.files.wordpress.com/2022/12/google-analytics-tag-id.png?w=292" loading="lazy" width="292" height="184" src="https://en-support.files.wordpress.com/2022/12/google-analytics-tag-id.png?w=292" alt="" class="wp-image-227636" srcset="https://en-support.files.wordpress.com/2022/12/google-analytics-tag-id.png 292w, https://en-support.files.wordpress.com/2022/12/google-analytics-tag-id.png?w=150 150w" sizes="(max-width: 292px) 100vw, 292px" /></figure> <p>Click the copy icon next to your tag ID to copy it to your clipboard.</p> <p>If you have a <a href="https://wordpress.com/support/plan-features/#add-paid-features">plugin-enabled site</a>, you can follow Google’s steps to use their Site Kit plugin to set up your Google tag. However, this is not required because WordPress.com provides you with a setting to paste your tag ID. Copy just the tag ID as shown above, then move on to the next section in this guide.</p> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="step-3-add-the-id-to-your-wordpress-site">Step 3: Add the ID to Your WordPress Site</h3> <a href="https://wordpress.com/support/google-analytics/#step-3-add-the-id-to-your-wordpress-site"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <ol class="wp-block-list"> <li>Visit your site’s dashboard on WordPress.com.</li> <li>Navigate to <em>Tools → Marketing</em> (or <em>Jetpack → Settings</em> if using WP-Admin).</li> <li>Select the <strong>Traffic</strong> tab.</li> <li>Scroll about halfway down the page to the <strong>Google</strong> section.</li> <li>In the box labeled “Google Analytics Measurement ID,” paste in your tag ID.</li> <li>Click the <strong>Save settings</strong> button.</li> </ol> <p>Your site will now connect to Google Analytics and send data to Google. Give it time for Google to start displaying your site’s information (statistics will not appear from before your site was connected to Google Analytics.)</p> <figure class="wp-block-image aligncenter size-large"><a href="https://en-support.files.wordpress.com/2021/03/google-analytics-measurement-id.png"><img src="https://en-support.files.wordpress.com/2021/03/google-analytics-measurement-id.png" alt="WordPress.com screen for adding Google Analytics Measurement ID" /></a></figure> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="advanced-options-for-shop-owners">Advanced Options for Shop Owners</h3> <a href="https://wordpress.com/support/google-analytics/#advanced-options-for-shop-owners"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>If you have activated the <a href="https://wordpress.com/plugins/woocommerce/">WooCommerce plugin</a> on your site, you can enable additional analytics options for your store, including product page views, activity around adding and removing products from shopping carts, and initiated, abandoned, and completed transactions.</p> <p>Follow these steps to enable additional e-commerce tracking: </p> <ol class="wp-block-list"> <li>In <strong>Google Analytics</strong>, navigate to <em>Admin</em> and choose the account you want to enable Enhanced Ecommerce.</li> <li>Click <em>Ecommerce Settings</em> and toggle both <strong>Ecommerce Settings</strong> and <strong>Enhanced Ecommerce Settings </strong>to <em>On</em>.</li> <li>Visit your site’s dashboard on WordPress.com.</li> <li>Navigate to <em>Tools → Marketing</em> (or <em>Jetpack → Settings</em> if using WP-Admin).</li> <li>Select the <strong>Traffic</strong> tab.</li> <li>Scroll about halfway down the page to the <strong>Google</strong> section.</li> <li>Toggle the settings on to track (or off not to track) features like purchase transactions, add-to-cart events, product impressions, and the checkout process:</li> </ol> <figure class="wp-block-image size-large"><img data-attachment-id="190734" data-permalink="https://wordpress.com/support/google-analytics-store-options/" data-orig-file="https://en-support.files.wordpress.com/2021/12/google-analytics-store-options.png" data-orig-size="1318,744" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="google-analytics-store-options" data-image-description="" data-image-caption="" data-medium-file="https://en-support.files.wordpress.com/2021/12/google-analytics-store-options.png?w=300" data-large-file="https://en-support.files.wordpress.com/2021/12/google-analytics-store-options.png?w=1024" loading="lazy" width="1024" height="578" src="https://en-support.files.wordpress.com/2021/12/google-analytics-store-options.png?w=1024" alt="The additional Google Analytics tracking options on sites that have WooCommerce installed. " class="wp-image-190734" srcset="https://en-support.files.wordpress.com/2021/12/google-analytics-store-options.png?w=1024 1024w, https://en-support.files.wordpress.com/2021/12/google-analytics-store-options.png?w=150 150w, https://en-support.files.wordpress.com/2021/12/google-analytics-store-options.png?w=300 300w, https://en-support.files.wordpress.com/2021/12/google-analytics-store-options.png?w=768 768w, https://en-support.files.wordpress.com/2021/12/google-analytics-store-options.png 1318w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>You can read more about <a href="https://support.google.com/analytics/answer/6032539?hl=en&ref_topic=6014839">enabling Enhanced Ecommerce Tracking</a>, as well as learn about <a href="https://support.google.com/analytics/answer/6014841?hl=en&ref_topic=6014839">the benefits of this enhanced tracking</a>.</p> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="google-analytics-on-the-commerce-plan">Google Analytics On The Commerce Plan</h2> <a href="https://wordpress.com/support/google-analytics/#google-analytics-on-the-commerce-plan"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Instead of the steps in this guide, you can integrate Google Analytics on a Commerce plan site using one of the following options:</p> <ul class="wp-block-list"> <li>Set up the included <a href="https://woocommerce.com/document/google-analytics-integration/">WooCommerce Google Analytics Integration</a>.</li> <li>Install the <a href="https://wordpress.com/plugins/google-site-kit">Google Site Kit plugin</a>.</li> <li>Manually add your <a href="https://support.google.com/google-ads/answer/12985952?hl=en">Google Tag code</a> using a plugin like <a href="https://wordpress.com/support/adding-code-to-headers/">Insert Headers, Footers, and Code Snippets</a>. </li> </ul> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="switch-from-universal-analytics-to-google-analytics-4">Switch from Universal Analytics to Google Analytics 4</h2> <a href="https://wordpress.com/support/google-analytics/#switch-from-universal-analytics-to-google-analytics-4"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Google is sunsetting Universal Analytics. Google Analytics 4 will replace it.</p> <p>If your Google Analytics tag at <em>Tools → Marketing → Traffic</em> (or, <em>Hosting →</em> <em>Connections</em> if using WP-Admin) begins with the letters UA, that means you are using the old method, and it is recommended that you swap it for the new tag that begins with the letter G.</p> <p>Visit the guide from Google to <a href="https://support.google.com/analytics/answer/9744165#zippy=%2Cin-this-article">Add a Google Analytics 4 property (to a site that already has Analytics)</a>. Once you have your new ID, you can <a href="https://wordpress.com/support/google-analytics/#step-3-add-the-id-to-your-wordpress-site">replace it</a> in the Google Analytics setting on your site.</p> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="frequently-asked-questions">Frequently Asked Questions</h2> <a href="https://wordpress.com/support/google-analytics/#frequently-asked-questions"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>I connected Google Analytics, but I do not see visits reported. Is it working?</summary> <p>Most Google Analytics reports do not work in real-time. Reports are normally delayed by at least a few hours. The following Google help page will show you <a href="https://support.google.com/analytics/answer/1008083?hl=en">how to check whether your tracking code has been installed properly</a>.</p> <p>If you do not see visits reported after 24-48 hours and know you have had visitors based on your <strong>Jetpack Stats</strong>, go back to your Google Analytics dashboard and check that your domain is spelled correctly, does not contain www, and matches your <a href="https://wordpress.com/support/domains/set-a-primary-address/">primary domain</a>. If it meets all of those criteria, generate a new tag ID. Enter the new ID in your site’s settings as outlined above.</p> </details> <details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>The data from <strong>Jetpack Stats</strong> and Google Analytics don’t match. Is something broken?</summary> <p>Jetpack Stats and Google Analytics use different methods to identify and track activity on your site. You can expect Google Analytics and <strong>Jetpack Stats</strong> to always show slightly different totals for your visits, views, and other data. However, you will be able to notice the same trends and patterns in both systems.</p> </details> <details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>Where can I get support for using Google Analytics?</summary> <p>Google Analytics is a very popular website analytics service, and you can find plenty of information about it in books, workshops, blog posts, online forums, and more. We suggest you start with Google’s <a href="https://support.google.com/analytics/?hl=en#topic=3544906">help center for Analytics</a>, specifically the <a href="https://support.google.com/analytics/answer/1008015?hl=en&ref_topic=3544906">getting started guide</a>. You can also check out the <a href="https://www.en.advertisercommunity.com/t5/Analytics-Solutions/ct-p/Google_Analytics#">Google Analytics Solutions Community</a> to interact with other Analytics users.</p> </details> <div data-attributes="{"defaultProductSlug":"value_bundle","productSlug":"value_bundle","planTypeOptions":["TYPE_PREMIUM","TYPE_BUSINESS","TYPE_ECOMMERCE"],"domain":false}" class="a8c-happy-tools-pricing-plans-block-placeholder" ></div></div> </main> <div class="alignfull wp-block-wpsupport3-feedback-survey"> <div class="wpsupport3__support-feedback-survey-content"> <div class="container vote"> <p>Was this guide helpful for you?</p> <div class="wp-block-buttons"> <div class="wp-block-button is-style-secondary"> <a class="wp-block-button__link wp-element-button feedback-button" data-seed-question-name="q_1_choice[]" data-seed-question-value="1" data-text-value="Yay! 🎉">Yay</a> </div> <div class="wp-block-button is-style-secondary"> <a class="wp-block-button__link 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Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getClosestMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement; for ( const selector of selectors ) { foundElement = element.closest( selector ); if ( foundElement ) { break; } } return foundElement; } /** * Main function to setup analytics. */ const setupAnalytics = () => { /** * Returns the current page path. */ function getCurrentPagePath( pathname = '' ) { return ( pathname || window.location.pathname ).replace( /^\/|\/$/g, '' ); } /** * Returns the current page name. */ function getCurrentPageName( pathname = '' ) { return getCurrentPagePath( pathname ).replace( getLocaleInPagePathRegExp(), '' ); } /** * Returns the current page locale. */ function getCurrentPageLocale() { const currentPagePath = getLocaleInPagePathRegExp().exec( getCurrentPagePath() ); return getCurrentPagePath !== null && getCurrentPagePath.length === 2 ? getCurrentPagePath[1] : ''; } /** * Helper function to extract locale from page path. */ function getLocaleInPagePathRegExp() { return /^(af|als|am|an|ar|arc|as|ast|av|ay|az|ba|bel|bg|bm|bn|bo|br|bs|ca|ce|ckb|cs|csb|cv|cy|da|de|dv|dz|el|el\-po|en|en\-gb|eo|es|es\-mx|et|eu|fa|fi|fo|fr|fr\-be|fr\-ca|fr\-ch|fur|fy|ga|gd|gl|gn|gu|he|hi|hr|hu|hy|ia|id|ii|ilo|is|it|ja|ka|kal|kir|km|kn|ko|kk|ks|kv|la|li|lo|lv|lt|mk|ml|mwl|mn|mr|ms|mya|nah|nap|ne|nds|nl|nn|nb|non|nv|oci|or|os|pa|pl|ps|pt|pt\-br|qu|ro|ru|rup|sc|si|sk|skr|sl|snd|so|sq|sr|su|sv|ta|te|th|tl|tir|tr|tt|ty|udm|ug|uk|ur|uz|vec|vi|wa|xal|yi|yo|za|zh\-cn|zh\-hk|zh\-tw)(?:\/|$)/; } /** * Returns the config for WPcom analytics. Sets various event props * used in tracking, e.g. locale, page path, etc. Mainly used for Tracks * event props. */ function getWPCOMAnalyticsDefaultConfig() { const currentGenericPageName = null; const cannonicalPath = "\/support\/google-analytics\/"; return { // Current page props. currentPagePath: getCurrentPagePath(), currentPageName: getCurrentPageName(), currentGenericPageName: currentGenericPageName ?? getCurrentPageName( cannonicalPath ), currentPageLocale: getCurrentPageLocale(), // Page variation props. pageVariation: '', pagePersonalVariation: '', // Current user props. currentUserIdHash: "", currentUserIdHashShort: "", currentUserEmailHash: "", // Other misc. props. isHomepage: false, affiliateJSVersion: "1716355472", } } // When a8c-analytics:loaded is fired, start main event handling. document.addEventListener( 'a8c-analytics:loaded', () => { const cb = window.a8cAnalytics.cb; const kit = window.a8cAnalytics.kit; const config = getWPCOMAnalyticsDefaultConfig(); const configOptions = window.a8cAnalyticsConfig.fireAnalyticsOptions; // Extend config with any custom props. Object.assign( window.a8cAnalyticsConfig, config ); // Backcompat. for `lpName` and `lpVariation` config properties. config.currentPageName = ! configOptions.currentPageName && 'logged-out-homepage' === configOptions.lpName ? configOptions.lpName : config.currentPageName; config.currentPageName = ! configOptions.currentPageName && 'logged-out-app-promo' === configOptions.lpName ? configOptions.lpName : config.currentPageName; // Backcompat. for `lpPersonalVariation` config property. config.pageVariation = ! configOptions.pageVariation && configOptions.lpVariation ? configOptions.lpVariation : config.pageVariation; config.pagePersonalVariation = ! configOptions.pagePersonalVariation && configOptions.lpPersonalVariation ? configOptions.lpPersonalVariation : config.pagePersonalVariation; /** * Applies linkers, e.g. for "forwarding" certain URL parameters between WordPress.com * and other properties (e.g. Jetpack.com). Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); cb.addTracker( 'analytics', true, () => fireParsely( 'wordpress.com' ) ); // Add "advertising" trackers to queue. cb.addTracker( 'advertising', true, loadGoogleAdsGtag ); cb.addTracker( 'advertising', true, fireFacebook ); cb.addTracker( 'advertising', true, trackFacebookWebinarClicks ); cb.addTracker( 'advertising', true, fireBing ); cb.addTracker( 'advertising', true, fireRedditAdvertisingPixel); // cb.addTracker( 'advertising', true, fireHotJar ); - Disabling for now. Enable when Hotjar is required to be used. // cb.addTracker( 'advertising', true, fireMicrosoftClarity ); - Disabling for now. cb.addTracker( 'advertising', true, fireImpactAffiliate ); // Maybe fire trackers now, via cookie banner, based on bucketed consent. cb.maybeFireTrackers(); }); }; // CCPA - Do Not Sell My Data. document.addEventListener( 'a8c-analytics:loaded-is-ccpa', ( event ) => { const { detail } = event; const isCCPAEligible = JSON.parse( detail ).isCCPA; if ( ! isCCPAEligible ) { document.querySelectorAll( '[data-is-ccpa-dnsd]' ).forEach( ( element ) => { const parent = element.parentNode; const parentTagName = parent.tagName.toLowerCase(); // If the link in a part of a list, remove the entire parent item. // Otherwise, remove only the link element. ( parentTagName === 'li' ? parent : element ).remove(); } ); return; } document.querySelector( '[data-is-ccpa-dnsd-trigger]' ).onclick = ( event ) => { event.preventDefault(); window.a8cAnalytics.dnsd.show(); }; } ); if ( window.defQueue && defQueue.isLOHP && defQueue.isLOHP === 2020 ) { defQueue.items.push( setupAnalytics ); } else { setupAnalytics(); } } )(); </script> </div> <script type="text/javascript"> ( function() { 'use strict'; var currentScript = document.currentScript; var setupAnalytics = function() { function getScript() { var script = document.createElement( 'script' ); var prev = currentScript || document.getElementsByTagName( 'script' )[ 0 ]; script.setAttribute( 'src', "https:\/\/s0.wp.com\/wp-content\/mu-plugins\/a8c-analytics\/a8c-analytics.js?v=1729607242" ); script.setAttribute( 'async', true ); prev.parentNode.insertBefore( script, prev ); } getScript(); }; if ( window.defQueue && defQueue.isLOHP && defQueue.isLOHP === 2020 ) { defQueue.items.push( setupAnalytics 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