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Get everything included in %(planName)s, plus premium design themes, baked-in video uploads, ad monetization, deep visitor insights from Google Analytics, and 24\/7 expert support.":["Propulsez votre newsletter plus loin, plus vite. 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Your Pro plan includes access to all the most popular features WordPress.com has to offer, including premium themes and access to over 50,000 plugins. As an existing customer, you can keep your site on this plan as long as your subscription remains active.":["Vous b\u00e9n\u00e9ficiez de notre meilleure offre d'h\u00e9bergement\u00a0! Votre plan Pro vous donne acc\u00e8s \u00e0 toutes les fonctionnalit\u00e9s populaires de WordPress.com, y compris les th\u00e8mes premium et plus de 50\u00a0000 extensions. En tant que client\u2219e existant\u2219e, vous pouvez conserver ces avantages sur votre site tant que votre abonnement sera actif."],"This plan gives you access to our most powerful features at an affordable price for an unmatched value you won\u2019t get anywhere else. No longer available to new users.":["Ce plan vous donne acc\u00e8s \u00e0 nos fonctionnalit\u00e9s les plus puissantes \u00e0 un prix d\u00e9fiant la concurrence. 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Unbeatable value.":["Fonctionnalit\u00e9s illimit\u00e9es. Valeur imbattable."],"Essential features. Freedom to grow.":["Fonctionnalit\u00e9s principales. Libert\u00e9 de se d\u00e9velopper."],"Start with a custom domain name, simple payments, and extra storage.":["Commencez par un nom de domaine personnalis\u00e9, des paiements simples et davantage d\u2019espace de stockage."],"WordPress Starter":["WordPress Starter"],"WordPress Pro":["WordPress Pro"],"WordPress Free":["WordPress gratuit"],"upgrade when you need":["mise \u00e0 niveau en fonction des besoins"],"Start your free WordPress.com website. Limited functionality and storage.":["Cr\u00e9ez votre site WordPress.com gratuit. Fonctionnalit\u00e9s et stockage limit\u00e9s."],"Get the full power of Jetpack with all Security, Performance, Growth, and Design tools.":["Tirez le meilleur de Jetpack en exploitant tous les outils de s\u00e9curit\u00e9, de performance, de d\u00e9veloppement et de conception."],"Easy-to-use, comprehensive WordPress site security including backups, malware scanning, and spam protection.":["Une solution compl\u00e8te de s\u00e9curit\u00e9 de site WordPress facile \u00e0 utiliser, qui englobe des sauvegardes, la recherche de programmes malveillants et la protection contre les ind\u00e9sirables."],"{{strong}}Best for organizations:{{\/strong}} The most powerful WordPress sites.":["{{strong}}Id\u00e9al pour les organisations{{\/strong}} : toute la puissance WordPress"],"Power your business website with custom plugins and themes, %(nmOfGB)s GB storage, and the ability to remove WordPress.com branding.":["Am\u00e9liorez le site Web de votre entreprise gr\u00e2ce \u00e0 des extensions et des th\u00e8mes sur mesure, \u00e0 un espace de stockage de %(nmOfGB)s\u00a0Go et \u00e0 la possibilit\u00e9 de supprimer les mentions de WordPress."],"{{strong}}Best for small businesses:{{\/strong}} Power your business website with custom plugins and themes, %(nmOfGB)s GB storage, and the ability to remove WordPress.com branding.":["{{strong}}Id\u00e9al pour les PME\u00a0:{{\/strong}} am\u00e9liorez le site Web de votre entreprise gr\u00e2ce \u00e0 des extensions et des th\u00e8mes sur mesure, \u00e0 un espace de stockage de %(nmOfGB)s\u00a0Go et \u00e0 la possibilit\u00e9 de supprimer les mentions de WordPress."],"Brand your blog with a custom .blog domain name, and remove all WordPress.com advertising. Receive additional storage space and customer support via email.":["Personnalisez votre blog avec un nom de domaine .blog et supprimez toutes les publicit\u00e9s WordPress.com. B\u00e9n\u00e9ficiez de davantage de capacit\u00e9 de stockage et d\u2019une assistance par e-mail."],"Jetpack plan name\u0004Complete":["Complete"],"P2 Free":["P2 gratuit"],"{{strong}}Best for small groups:{{\/strong}} All the features needed to share, discuss, review, and collaborate with your team in one spot, without interruptions.":["{{strong}}La solution id\u00e9ale pour les petits groupes\u00a0:{{\/strong}} toutes les fonctionnalit\u00e9s pour partager, discuter, donner votre avis et collaborer avec votre \u00e9quipe sont constamment centralis\u00e9es au m\u00eame endroit."],"per user per month":["par utilisateur et par mois"],"{{strong}}Best for professionals:{{\/strong}} Enhance your P2 with more space for audio and video, advanced search, an activity overview panel, and priority customer support.":["{{strong}}La solution id\u00e9ale pour les professionnels\u00a0:{{\/strong}} am\u00e9liorez votre P2 avec plus d\u2019espace audio et vid\u00e9o, des fonctionnalit\u00e9s de recherche avanc\u00e9e, un panneau d\u2019aper\u00e7u des activit\u00e9s et une assistance client prioritaire."],"Get next-level protection with real-time backups, real-time scan and all essential security tools.":["B\u00e9n\u00e9ficiez d\u2019une protection nouvelle g\u00e9n\u00e9ration avec des sauvegardes et analyses en temps r\u00e9el et tous les outils de s\u00e9curit\u00e9 essentiels."],"Boost your website with a custom domain name, and remove all WordPress.com advertising. Unlock unlimited, expert customer support via email.":["Mettez en avant votre site Web avec un nom de domaine personnalis\u00e9 et supprimez toutes les publicit\u00e9s WordPress.com. Vous b\u00e9n\u00e9ficierez en outre d\u2019une assistance par e-mail personnalis\u00e9e et illimit\u00e9e."],"{{strong}}Best for personal use:{{\/strong}} Boost your website with a custom domain name, and remove all WordPress.com advertising. Unlock unlimited, expert customer support via email.":["{{strong}}Id\u00e9al pour votre site perso :{{\/strong}} Mettez en avant votre site Web avec un nom de domaine personnalis\u00e9 et supprimez toutes les publicit\u00e9s WordPress.com. Vous b\u00e9n\u00e9ficierez en outre d\u2019une assistance par e-mail personnalis\u00e9e et illimit\u00e9e."],"Some short description":["Une description courte"],"Upgrade your site for additional features, including spam protection, backups, security scanning, and priority support.":["Mettez votre site \u00e0 niveau pour acc\u00e9der \u00e0 d\u2019autres fonctionnalit\u00e9s, notamment la protection contre le contenu ind\u00e9sirable, les sauvegardes, les analyses de s\u00e9curit\u00e9 et l\u2019assistance prioritaire."],"P2+":["P2+"],"Security {{em}}Daily{{\/em}}":["Security {{em}}quotidienne{{\/em}}"],"For best-in-class WordPress sites":["Pour des sites WordPress ultra-performants"],"Security {{em}}Real-time{{\/em}}":["Security\u00a0en {{em}}temps r\u00e9el{{\/em}}"],"Best for sites with frequent updates":["Id\u00e9al pour les sites avec mises \u00e0 jour fr\u00e9quentes"],"Best for sites with occasional updates":["Id\u00e9al pour les sites avec mises \u00e0 jour occasionnelles"],"{{strong}}Best for organizations:{{\/strong}} The most powerful WordPress sites: real-time backups and premium themes.":["{{strong}}Id\u00e9al pour les entreprises\u00a0:{{\/strong}} Les sites WordPress les plus puissants, avec sauvegardes en temps r\u00e9el et th\u00e8mes premium."],"{{strong}}Best for personal use:{{\/strong}} Security essentials for your WordPress site, including automated backups and priority support.":["{{strong}}Id\u00e9al pour l\u2019usage personnel\u00a0:{{\/strong}} services essentiels de s\u00e9curit\u00e9 pour chaque site WordPress, y compris les sauvegardes automatiques et l\u2019assistance prioritaire."],"{{strong}}Best for small businesses:{{\/strong}} Comprehensive, automated scanning for security vulnerabilities, fast video hosting, and marketing automation.":["{{strong}}Id\u00e9al pour les petites entreprises\u00a0:{{\/strong}} analyses compl\u00e8tes et automatis\u00e9es des failles de s\u00e9curit\u00e9, h\u00e9bergement vid\u00e9o rapide et automatisation du marketing."],"{{strong}}Best for freelancers:{{\/strong}} Build a unique website with advanced design tools, CSS editing, lots of space for audio and video, Google Analytics support, and the ability to monetize your site with ads.":["{{strong}}Id\u00e9al pour les ind\u00e9pendants\u00a0:{{\/strong}} Cr\u00e9ez un site Web unique gr\u00e2ce \u00e0 des outils de conception approfondis, \u00e0 l\u02bc\u00e9dition CSS, \u00e0 un espace de stockage consid\u00e9rable pour vos fichiers audios et vid\u00e9os, \u00e0 l\u2019int\u00e9gration de Google Analytics et \u00e0 la possibilit\u00e9 de rentabiliser votre site par la publicit\u00e9."],"{{strong}}Best for online stores:{{\/strong}} Sell products or services with this powerful, all-in-one online store experience. This plan includes premium integrations and is extendable, so it\u2019ll grow with you as your business grows.":["{{strong}}Id\u00e9al pour les boutiques :{{\/strong}} Vendez vos produits ou services sur une boutique en ligne compl\u00e8te et performante. Ce plan comprend des int\u00e9grations premium et \u00e9volue pour s\u2019adapter \u00e0 la croissance de votre entreprise."],"Upgrade your site to access additional features, including spam protection and priority support.":["Mettez votre site \u00e0 niveau pour acc\u00e9der \u00e0 d\u2019autres fonctionnalit\u00e9s, dont la protection contre le contenu ind\u00e9sirable et l\u2019assistance prioritaire."],"Upgrade your site to access additional features, including spam protection, security scanning, and priority support.":["Mettez votre site \u00e0 niveau pour acc\u00e9der \u00e0 d\u2019autres fonctionnalit\u00e9s, dont la protection contre le contenu ind\u00e9sirable, les analyses de s\u00e9curit\u00e9 et l\u2019assistance prioritaire."],"Build a unique website with advanced design tools, CSS editing, lots of space for audio and video, Google Analytics support, and the ability to monetize your site with ads.":["Cr\u00e9ez un site Web unique gr\u00e2ce \u00e0 des outils de design avanc\u00e9s, \u00e0 l\u02bc\u00e9dition CSS, \u00e0 un espace de stockage consid\u00e9rable pour vos fichiers audios et vid\u00e9os, \u00e0 l\u2019int\u00e9gration de Google Analytics, et \u00e0 la possibilit\u00e9 de rentabiliser votre site gr\u00e2ce \u00e0 la publicit\u00e9."],"per month, billed annually":["par mois, avec facturation annuelle"],"You have the full suite of security and performance tools.":["Vous disposez d\u2019un ensemble complet d\u2019outils de performances et de s\u00e9curit\u00e9."],"Pay with PayPal":["Fonctionnalit\u00e9 Payer avec PayPal"],"Best for personal use":["Id\u00e9al pour votre site personnel"],"Sell products or services with this powerful, all-in-one online store experience. This plan includes premium integrations and is extendable, so it\u2019ll grow with you as your business grows.":["Vendez vos produits ou services sur une boutique en ligne compl\u00e8te et performante. Ce plan comprend des int\u00e9grations premium et \u00e9volue pour s\u2019adapter \u00e0 la croissance de votre entreprise."],"The plan for small businesses":["Le plan pour les petites entreprises"],"{{strong}}Best for bloggers:{{\/strong}} Brand your blog with a custom .blog domain name, and remove all WordPress.com advertising. Receive additional storage space and customer support via email.":["{{strong}}Id\u00e9al pour les blogueurs\u00a0:{{\/strong}} personnalisez votre blog avec un nom de domaine .blog et supprimez toutes les publicit\u00e9s WordPress.com. B\u00e9n\u00e9ficiez d\u2019une capacit\u00e9 de stockage \u00e9tendue et d\u2019une assistance par e-mail."],"Best for bloggers":["Parfait pour les blogueurs"],"Best for online stores":["Id\u00e9al pour les boutiques en ligne"],"\/month, billed every two years":["\/mois, avec facturation tous les deux ans"],"Performance":["Performance"],"Upgrade your site to access additional features, including spam protection, backups, and priority support.":["Mettez votre site \u00e0 niveau pour acc\u00e9der \u00e0 d\u2019autres fonctionnalit\u00e9s, dont la protection contre le contenu ind\u00e9sirable, les sauvegardes et l\u2019assistance prioritaire."],"Your site is being secured and you have access to marketing tools and priority support.":["Votre site est prot\u00e9g\u00e9 et vous avez acc\u00e8s \u00e0 des outils de marketing et \u00e0 une assistance prioritaire."],"Your data is being securely backed up and you have access to priority support.":["Vos donn\u00e9es sont sauvegard\u00e9es et vous disposez d\u2019un acc\u00e8s prioritaire \u00e0 nos services d\u2019assistance."],"Best for freelancers":["Id\u00e9al pour les ind\u00e9pendants"],"Best for students":["Id\u00e9al pour les \u00e9tudiants"],"Best for small businesses":["Id\u00e9al pour les petites entreprises"],"Unlimited premium themes":["Choix illimit\u00e9 de th\u00e8mes premium"],"Get a free website and be on your way to publishing your first post in less than five minutes.":["Obtenez un site Web gratuit et commencez \u00e0 publier en moins de cinq minutes."],"The features most needed by WordPress sites \u2014 perfectly packaged and optimized for everyone.":["Les fonctionnalit\u00e9s les plus utiles pour les sites WordPress, dans un format de livraison parfait et optimis\u00e9 pour tous."],"Professional":["Professionnel"],"per month, billed monthly":["par mois, avec facturation mensuelle"],"Priority support":["Acc\u00e8s prioritaire \u00e0 l\u2019assistance"],"per month, billed yearly":["par mois, avec facturation annuelle"],"Enterprise":["Entreprise"],"for life":["\u00e0 vie"],"per month":["par mois"],"Personal":["Personnel"],"Newsletter":["Newsletter"],"Free":["Gratuit"],"Bloggers":["blogueurs"],"per year":["par an"],"Unlimited shares":["Partages illimit\u00e9s"],"Premium":["Premium"],"Blogs":["Blogs"],"Blogger":["Blogger"],"Hundred year subscription":["Abonnement de cent ans"],"Three year subscription":["Abonnement de trois ans"],"Monthly subscription":["Abonnement mensuel"],"Annual subscription":["Abonnement annuel"],"Two year subscription":["Abonnement de deux ans"],"Save %s":["\u00c9conomisez %s"],"Try all the features of our Business plan.":["Essayez toutes les fonctionnalit\u00e9s de notre plan Business."],"Business Trial":["P\u00e9riode d'essai Business"],"Commerce Trial":["Essai d\u2019eCommerce"],"Commerce":["Commerce"],"Business":["Business"]}}} ); </script> <script id="happy-blocks-pricing-plans-view-script-js-before"> window.A8C_HAPPY_BLOCKS_CONFIG = {"features":{"tracking":true},"locale":"fr"}; window.configData ||= {}; </script> <script id="jetpack-mu-wpcom-settings-js-before"> var JETPACK_MU_WPCOM_SETTINGS = {"assetsUrl":"https:\/\/s1.wp.com\/wp-content\/mu-plugins\/jetpack-mu-wpcom-plugin\/moon\/jetpack_vendor\/automattic\/jetpack-mu-wpcom\/src\/build\/"}; </script> <script crossorigin='anonymous' type='text/javascript' src='https://s2.wp.com/_static/??-eJydkNtOwzAMQH8IL6CNDR4Q35KkbueSJsZxOvr3eJdKCAmBeLJkHx9f3IkhlqyY1fmnCJzaQLm6o2deIKQS36q7BEgUxMviWChSHgz1Bs6Ep81Y79wXkR5xwnr2WbY25iK6daFR0lV5y4L6kBBKv/ZaReJ/pT1iF7ytWpvMuPyoGqsT62IpH8v32voAO65jc10mdC77+Y/k9VkxkTFQoxAr9KUoClSMSiWvIsoxtc5usn3G94b222vYTPQ7BBMN4hVv8Ov08nDYPu/2u/394/gJ3ySwJA=='></script> <script id="rlt-proxy-js-after"> rltInitialize( {"token":null,"iframeOrigins":["https:\/\/widgets.wp.com"]} ); </script> <script id="landpack-nav-script-js-after"> document.addEventListener("DOMContentLoaded", () => { const API_GEO_ENDPOINT = 'https://public-api.wordpress.com/geo/'; const FCCA_LINK_SELECTOR = '.lp-footer-stack [data-is-fcca]'; function fetchGeoData() { return fetch( API_GEO_ENDPOINT ).then( res => res.json() ); } function removeLink( selector, condition ) { document.querySelectorAll( selector ).forEach( element => { const parent = element.parentNode; const parentTagName = parent.tagName.toLowerCase(); if ( condition ) { (parentTagName === 'li' ? 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Newsletter </a> </li> <li class="x-menu-grid-item lpc x-nav--email"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/professional-email/" tabindex="-1"> Adresse E-mail Pro </a> </li> <li class="x-menu-grid-item lpc x-nav--website-design-service"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/website-design-service/" tabindex="-1"> Services de design de site Web </a> </li> <li class="x-menu-grid-item lpc x-nav--ecommerce"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/ecommerce/" tabindex="-1"> Commerce </a> </li> <li class="x-menu-grid-item lpc x-nav--vip"> <a role="menuitem" class="x-menu-link x-link" href="https://wpvip.com/wordpress-vip-agile-content-platform?utm_source=WordPresscom&utm_medium=automattic_referral&utm_campaign=top_nav" tabindex="-1"> WordPress en Enterprise <span class="x-nav__external-link-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 9" class="x-icon x-icon--external" role="presentation" aria-hidden="true"> <path d="M5.5 0v1h1.795L2.38 5.915l.705.705L8 1.705V3.5h1V0H5.5zM8 8H1V1h3V0H1a1 1 0 00-1 1v7a1 1 0 001 1h7a1 1 0 001-1V5H8v3z" /> </svg></span> </a> </li> </ul> </div> <div class="x-menu-list"> <div class="x-menu-list-title"> Fonctionnalités </div> <ul class="x-menu-grid"> <li class="x-menu-grid-item lpc x-nav--features"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/features/" tabindex="-1"> Vue d’ensemble </a> </li> <li class="x-menu-grid-item lpc x-nav--themes"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/themes" tabindex="-1"> Thèmes WordPress </a> </li> <li class="x-menu-grid-item lpc x-nav--plugins"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/plugins" tabindex="-1"> Extensions WordPress </a> </li> <li class="x-menu-grid-item lpc x-nav--patterns"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/patterns" tabindex="-1"> Compositions WordPress </a> </li> <li class="x-menu-grid-item lpc x-nav--google"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/google/" tabindex="-1"> Applications Google </a> </li> </ul> </div> <div class="x-menu-list"> <div class="x-menu-list-title"> Ressources </div> <ul class="x-menu-grid"> <li class="x-menu-grid-item lpc x-nav--support"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/support/" tabindex="-1"> Assistance WordPress.com </a> </li> <li class="x-menu-grid-item lpc x-nav--blog"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/blog/" tabindex="-1"> Nouvelles de WordPress </a> </li> <li class="x-menu-grid-item lpc x-nav--experts"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/go/" tabindex="-1"> Conseils de conception de site Web </a> </li> <li class="x-menu-grid-item lpc x-nav--business-name-generator"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/business-name-generator/" tabindex="-1"> Générateur de nom d’entreprise </a> </li> <li class="x-menu-grid-item lpc x-nav--logo-maker"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/logo-maker/" tabindex="-1"> Créateur de logo </a> </li> <li class="x-menu-grid-item lpc x-nav--discover"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/discover" tabindex="-1"> Nouvelles publications </a> </li> <li class="x-menu-grid-item lpc x-nav--tags"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/tags" tabindex="-1"> Étiquettes populaires </a> </li> <li class="x-menu-grid-item lpc x-nav--search"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/fr/reader/search" tabindex="-1"> Recherche de blogs </a> </li> <li class="x-menu-grid-item lpc x-nav--webinars"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/webinars/" tabindex="-1"> Des webinaires quotidiens </a> </li> </ul> </div> <div class="x-menu-list is-mobile-app-supported"> <div class="x-menu-list-title"> Application Jetpack </div> <ul class="x-menu-grid"> <li class="x-menu-grid-item lpc x-nav--mobile-badge x-nav--apple-app-store is-ios"> <a role="menuitem" class="x-menu-link x-link" href="https://apps.wordpress.com/fr/get/?campaign=wpcom-log-out-home-global-nav" tabindex="-1"> <img src="https://wpcom.files.wordpress.com/2023/06/group-1000004724.png" loading="lazy" alt="" role="presentation" width="120" height="34"> </a> </li> <li class="x-menu-grid-item lpc x-nav--mobile-badge x-nav--google-play is-android"> <a role="menuitem" class="x-menu-link x-link" href="https://apps.wordpress.com/fr/get/?campaign=wpcom-log-out-home-global-nav" tabindex="-1"> <img src="https://wpcom.files.wordpress.com/2023/06/play-store-logo.png" loading="lazy" alt="" role="presentation" width="120" height="34"> </a> </li> <li class="x-menu-grid-item lpc x-nav--learn-more"> <a role="menuitem" class="x-menu-link x-link" href="https://apps.wordpress.com/fr/mobile" tabindex="-1"> En savoir plus <span class="x-menu-link-chevron" aria-hidden="true"></span> </a> </li> </ul> </div> </div> </div> <div class="happy-blocks-mini-search happy-blocks-header is-support"> <div class="happy-blocks-search-container"> <div class="happy-blocks-global-header-site__title"> <form class="happy-blocks_inner_search" role="search" method="get" action=""><label for="wp-block-search__input-1" class="screen-reader-text">Rechercher des questions, des cours, des thèmes</label> <div class="happy-blocks-search__inside-wrapper"><input type="search" id="wp-block-search__input-1" name="s" value="" placeholder="Rechercher des questions, des cours, des thèmes"></div> </form> </div> </div> </div> <main class="wp-block-group wpsupport3-align-content-width main_inner_page"> <div class="wpsupport3__post-breadcrumbs category-breadcrumbs support-breadcrumb_item"> <div><a class="breadcrumb__item" href="https://wordpress.com/fr/support">Retour à l’assistance</a> <svg class="breadcrumb__separator" width="8" height="14" viewBox="0 0 8 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.26563 12.5L6.26562 6.99998L1.26562 1.5" stroke="#1d2327" stroke-width="1.5" /> </svg><a href="https://wordpress.com/fr/support/category/elargir-votre-public/">Élargir votre public</a> <svg class="breadcrumb__separator" width="8" height="14" viewBox="0 0 8 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.26563 12.5L6.26562 6.99998L1.26562 1.5" stroke="#1d2327" stroke-width="1.5" /> </svg><a class="breadcrumb__post-title ">Se connecter à Google Analytics</a></div> </div> <div><h1 class="page-title wp-block-post-title has-text-color has-gray-90-color has-recoleta-font-family">Se connecter à Google Analytics</h1></div> <div class="wp-block-language-toggle"> <div class="wpsupport3-language-toggle__wrapper"> <form autocomplete="off"> <select aria-label="language-switcher" class="wpsupport3-language-toggle__select"> <option selected disabled>Other languages</option><option value='https://wordpress.com/support/google-analytics/'>English</option><option value='https://wordpress.com/ar/support/google-analytics/'>العربية</option><option value='https://wordpress.com/de/support/google-analytics/'>Deutsch</option><option value='https://wordpress.com/es/support/google-analytics/'>Español</option><option value='https://wordpress.com/he/support/google-analytics/'>עִבְרִית</option><option value='https://wordpress.com/id/support/google-analytics/'>Bahasa Indonesia</option><option value='https://wordpress.com/it/support/google-analytics/'>Italiano</option><option value='https://wordpress.com/ja/support/google-analytics/'>日本語</option><option value='https://wordpress.com/ko/support/google-analytics/'>한국어</option><option value='https://wordpress.com/nl/support/google-analytics/'>Nederlands</option><option value='https://wordpress.com/pt-br/support/google-analytics/'>Português do Brasil</option><option value='https://wordpress.com/ru/support/google-analytics/'>Русский</option><option value='https://wordpress.com/sv/support/google-analytics/'>Svenska</option><option value='https://wordpress.com/tr/support/google-analytics/'>Türkçe</option><option value='https://wordpress.com/zh-cn/support/google-analytics/'>简体中文</option><option value='https://wordpress.com/zh-tw/support/google-analytics/'>繁體中文</option> </select> </form> </div> <div class="wpsupport3-language-toggle__modal"> <div class="wpsupport3-language-toggle__modal-content"> </div> </div> </div> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <p>Google Analytics est un puissant outil de suivi du trafic enregistré par votre site, disponible avec les <a href="https://wordpress.com/fr/support/plan-features/">plans WordPress.com éligibles</a>. Ce guide vous indiquera comment ajouter Google Analytics à votre site Web.</p> <p class="has-gray-theme-background-color has-background">Cette fonctionnalité est disponible sur les sites utilisant nos <a href="https://wordpress.com/fr/plans/">plans WordPress.com Premium, Business et Commerce</a>, ainsi que l’ancien plan Pro. Les sites utilisant les plans Gratuit et Personnel doivent <a href="https://wordpress.com/fr/support/manage-purchases/upgrade-your-plan/">mettre à niveau leur plan</a> pour avoir accès à cette fonctionnalité.</p> <div data-attributes="{"defaultProductSlug":"value_bundle","productSlug":"value_bundle","planTypeOptions":["TYPE_PREMIUM","TYPE_BUSINESS","TYPE_ECOMMERCE"],"domain":false}" class="a8c-happy-tools-pricing-plans-block-placeholder" ></div> <div class="a8c-table-of-contents"> <button> <svg class="mobile" width="15" height="10" viewBox="0 0 20 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.38672 1.15562L11.0303 10.7078L20.3867 0.707764" stroke="#646970" stroke-width="2"/> </svg></button> <p>Dans ce guide</p><div class="wp-block-a8c-support-table-of-contents"><ol class=toc-parent-list><li><a href="https://wordpress.com/fr/support/google-analytics/#jetpack-stats-versus-google-analytics">Jetpack Stats vs. Google Analytics</a><ol class=toc-child-list><li><a href="https://wordpress.com/fr/support/google-analytics/#jetpack-stats">Jetpack Stats</a></li><li><a href="https://wordpress.com/fr/support/google-analytics/#google-analytics">Google Analytics</a></li></ol></li><li><a href="https://wordpress.com/fr/support/google-analytics/#how-to-enable-google-analytics-on-word-press-com">Activer Google Analytics sur WordPress.com</a><ol class=toc-child-list><li><a href="https://wordpress.com/fr/support/google-analytics/#step-1-sign-up-to-google-analytics">Étape 1 : s’inscrire à Google Analytics</a></li><li><a href="https://wordpress.com/fr/support/google-analytics/#step-2-get-your-measurement-id">Étape 2 : obtenir votre ID de mesure</a></li><li><a href="https://wordpress.com/fr/support/google-analytics/#remplacez-le">Étape 3 : ajouter l’ID à votre site WordPress</a></li><li><a href="https://wordpress.com/fr/support/google-analytics/#advanced-options-for-shop-owners">Options avancées pour les propriétaires de boutique</a></li></ol></li><li><a href="https://wordpress.com/fr/support/google-analytics/#google-analytics-on-the-commerce-plan">Google Analytics avec le plan Commerce</a></li><li><a href="https://wordpress.com/fr/support/google-analytics/#switch-from-universal-analytics-to-google-analytics-4">Passer de Universal Analytics à Google Analytics 4</a></li><li><a href="https://wordpress.com/fr/support/google-analytics/#frequently-asked-questions">Questions les plus fréquentes</a></li></ol></div> </div> <script> ( function() { var supportTocLocalizedMap = {"jetpack-stats-versus-google-analytics":"jetpack-stats-versus-google-analytics","jetpack-stats":"jetpack-stats","google-analytics":"google-analytics","how-to-enable-google-analytics-on-word-press-com":"how-to-enable-google-analytics-on-word-press-com","step-1-sign-up-to-google-analytics":"step-1-sign-up-to-google-analytics","step-2-get-your-measurement-id":"step-2-get-your-measurement-id","step-3-add-the-id-to-your-wordpress-site":"remplacez-le","advanced-options-for-shop-owners":"advanced-options-for-shop-owners","google-analytics-on-the-commerce-plan":"google-analytics-on-the-commerce-plan","switch-from-universal-analytics-to-google-analytics-4":"switch-from-universal-analytics-to-google-analytics-4","frequently-asked-questions":"frequently-asked-questions"}; document.addEventListener( 'DOMContentLoaded', () => { if ( ! window.location.hash || document.querySelector( window.location.hash ) ) { return; } var localizedAnchor = supportTocLocalizedMap[ window.location.hash.substr( 1 ) ]; if ( localizedAnchor ) { window.location.replace( '#' + localizedAnchor ); } }); } )(); </script> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="jetpack-stats-versus-google-analytics">Jetpack Stats vs. Google Analytics</h2> <a href="https://wordpress.com/fr/support/google-analytics/#jetpack-stats-versus-google-analytics"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="jetpack-stats">Jetpack Stats</h3> <a href="https://wordpress.com/fr/support/google-analytics/#jetpack-stats"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Tous les sites WordPress.com intègrent des analyses appelées <strong><a href="https://wordpress.com/fr/support/stats/">Jetpack Stats</a></strong>. Consultez vos statistiques pour connaître le trafic enregistré par votre site, sa provenance et le contenu qui reçoit le plus de vues. Les informations de Jetpack Stats vous permettent de suivre les tendances sur votre site et de décider des façons d’en améliorer les performances.</p> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="google-analytics">Google Analytics</h3> <a href="https://wordpress.com/fr/support/google-analytics/#google-analytics"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Google Analytics inclut des fonctionnalités avancées pour compléter <strong>Jetpack Stats</strong>. Grâce aux rapports sur l’entonnoir, vous pouvez suivre le cheminement des visiteurs sur votre site. L’objectif de conversion vous permet quant à lui de mesurer la façon dont les visiteurs exécutent des tâches spécifiques (telles que l’accès à une page de produit ou un formulaire de contact).</p> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="how-to-enable-google-analytics-on-word-press-com">Activer Google Analytics sur WordPress.com</h2> <a href="https://wordpress.com/fr/support/google-analytics/#how-to-enable-google-analytics-on-word-press-com"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Plusieurs méthodes sont à votre disposition pour ajouter Google Analytics à un site Web WordPress, mais la plupart nécessitent d’<a href="https://wordpress.com/fr/support/plugins/install-a-plugin/">installer une extension</a> comme Google Site Kit ou d’<a href="https://wordpress.com/fr/support/adding-code-to-headers/">ajouter du code à l’en-tête du site</a>. Nous proposons aux propriétaires de sites WordPress.com un réglage facile à utiliser pour activer Google Analytics sans extension ni code.</p> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="step-1-sign-up-to-google-analytics">Étape 1 : s’inscrire à Google Analytics </h3> <a href="https://wordpress.com/fr/support/google-analytics/#step-1-sign-up-to-google-analytics"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Pour commencer, inscrivez-vous sur le <a rel="noreferrer noopener" href="http://www.google.com/analytics/" target="_blank">site Web de Google Analytics</a> en cliquant sur le bouton <strong>Commencer</strong>. Lors de l’inscription, vous devrez renseigner un nom de compte et accepter ou refuser des options de partage de données, comme indiqué ci-après. Lorsque vous êtes prêt, cliquez sur <strong>Suivant</strong>.</p> <p>Si vous possédez déjà un compte Google Analytics pour d’autres sites, cliquez sur <strong>Admin</strong>, puis sur <strong>Créer un compte</strong> et passez aux étapes suivantes.</p> <figure class="wp-block-image aligncenter size-large"><img src="https://en-support.files.wordpress.com/2023/08/google-analytics-new-account-creation.png?w=1024" alt="Écran Google Analytics de nouveau compte" class="wp-image-258049" /><figcaption class="wp-element-caption">Écran Google Analytics de création de compte</figcaption></figure> <p>À l’étape suivante, vous serez invité à créer une propriété, qui sera probablement le nom de votre site Web.</p> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2023/08/google-analytics-new-property.png?w=1024" alt="" class="wp-image-258050" /><figcaption class="wp-element-caption">Écran Google Analytics de création de propriété</figcaption></figure> <p>Sur l’écran de configuration de la propriété, complétez les informations suivantes :</p> <ol class="wp-block-list"> <li><strong>Nom de la propriété :</strong> entrez un nom pour votre propriété, comme le titre de votre site.</li> <li><strong>Fuseau horaire du rapport :</strong> choisissez le fuseau horaire du rapport de votre site Web.</li> <li><strong>Devise : </strong>choisissez la devise du pays où est basée votre activité.</li> </ol> <p>Sur l’écran suivant, renseignez les détails demandés sur votre entreprise ou votre secteur d’activité, puis cliquez sur le bouton <strong>Suivant</strong>.</p> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2023/08/google-analytics-business-details.png?w=1024" alt="Écran Google Analytics d’ajout d’informations sur l’entreprise" class="wp-image-258051" /><figcaption class="wp-element-caption">Écran Google Analytics des détails de l’entreprise</figcaption></figure> <p>L’écran suivant vous demandera d’indiquer les objectifs que vous visez avec Google Analytics. Sélectionnez toutes les réponses appropriées, puis cliquez sur le bouton <strong>Créer</strong> :</p> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2023/08/google-analytics-business-objectives.png?w=1024" alt="Écran Google Analytics de sélection d’objectifs commerciaux." class="wp-image-258052" /><figcaption class="wp-element-caption">Écran Google Analytics des objectifs commerciaux</figcaption></figure> <p>Une fenêtre contextuelle s’affiche avec les conditions d’utilisation de Google Analytics. Vous devez accepter les conditions d’utilisation de Google Analytics.</p> <p>L’écran suivant s’affichera ensuite pour vous inviter à choisir une propriété :</p> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2023/08/google-analytics-data-stream.png?w=1024" alt="Écran Google Analytics de configuration d’un flux de données" class="wp-image-258054" /></figure> <p>Choisissez <strong>Web</strong> ici. Gardez <code>https://</code> sélectionné, puis saisissez votre domaine sans <code>www</code>. Dans la case <strong>Nom du flux</strong>, saisissez par exemple le titre de votre site et cliquez sur <strong>Créer un flux</strong>.</p> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2022/02/google-analytics-web-stream-setup.png?w=895" alt="Écran Google Analytics de configuration du flux Web" class="wp-image-193632" /><figcaption class="wp-element-caption">Écran Google Analytics de configuration du flux Web</figcaption></figure> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="step-2-get-your-measurement-id">Étape 2 : obtenir votre ID de mesure</h3> <a href="https://wordpress.com/fr/support/google-analytics/#step-2-get-your-measurement-id"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Une fois les étapes de la section précédente effectuées, l’écran suivant s’affiche et vous invite à installer une balise Google sur votre site :</p> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2022/12/google-analytics-install.png?w=1024" alt="Écran Google Analytics d’installation d’une balise Google" class="wp-image-227627" /></figure> <p>Cliquez sur <strong>Extension Site Kit</strong> avec le logo WordPress en regard. Nous n’allons pas utiliser l’extension. Choisissez plutôt cette option pour afficher l’<strong>ID de la balise</strong> de votre site qui ressemble à cet exemple :</p> <figure class="wp-block-image aligncenter size-large"><img src="https://en-support.files.wordpress.com/2022/12/google-analytics-tag-id.png?w=292" alt="" class="wp-image-227636" /></figure> <p>Cliquez sur l’icône Copier située en regard de l’ID de votre balise pour le copier dans le presse-papier.</p> <p>Si votre <a href="https://wordpress.com/fr/support/plan-features/#add-paid-features">site est compatible avec les extensions</a>, suivez la procédure fournie par Google pour utiliser l’extension Site Kit et configurer votre balise Google. Comme WordPress.com fournit un paramètre permettant de coller l’ID de votre balise, cela n’est toutefois pas obligatoire. Copiez simplement l’ID de la balise comme indiqué ci-dessus, puis passez à la section suivante de ce guide.</p> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="remplacez-le">Étape 3 : ajouter l’ID à votre site WordPress</h3> <a href="https://wordpress.com/fr/support/google-analytics/#remplacez-le"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <ol class="wp-block-list"> <li>Rendez-vous sur le tableau de bord de votre site sur WordPress.com.</li> <li>Accédez à <em>Outils → Marketing</em> (ou <em>Jetpack → Réglages</em> si vous utilisez le tableau de bord WP Admin).</li> <li>Sélectionnez l’onglet <strong>Trafic</strong>.</li> <li>Faites défiler la page jusqu’à la section <strong>Google</strong>.</li> <li>Dans « ID d’évaluation Google Analytics », collez l’ID de votre balise.</li> <li>Cliquez sur le bouton <strong>Enregistrer les réglages</strong>.</li> </ol> <p>Votre site va se connecter à Google Analytics et envoyer des données à Google. Laissez le temps à Google de commencer à afficher les informations relatives à votre site (les statistiques ne seront visibles qu’après la connexion de votre site à Google Analytics).</p> <figure class="wp-block-image aligncenter size-large"><a href="https://en-support.files.wordpress.com/2021/03/google-analytics-measurement-id.png"><img src="https://en-support.files.wordpress.com/2021/03/google-analytics-measurement-id.png" alt="Écran WordPress.com d’ajout de l’ID de mesure Google Analytics" /></a></figure> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="advanced-options-for-shop-owners">Options avancées pour les propriétaires de boutique</h3> <a href="https://wordpress.com/fr/support/google-analytics/#advanced-options-for-shop-owners"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Si vous avez activé l’<a href="https://wordpress.com/fr/plugins/woocommerce/">extension WooCommerce</a> sur votre site, vous pouvez activer des options d’analyse supplémentaires pour votre boutique, notamment les pages produit vues, les activités relatives à l’ajout et au retrait de produits des paniers, ainsi que les transactions initiées, abandonnées et terminées.</p> <p>Procédez comme suit pour activer le suivi supplémentaire du eCommerce : </p> <ol class="wp-block-list"> <li>Dans <strong>Google Analytics</strong>, accédez à <em>Admin</em> et choisissez le compte pour lequel vous souhaitez activer l’eCommerce amélioré.</li> <li>Cliquez sur <em>Paramètres d’e-commerce</em> et activez <strong>Paramètres d’e-commerce</strong> et <strong>Paramètres de l’e-commerce amélioré</strong><em></em>.</li> <li>Rendez-vous sur le tableau de bord de votre site sur WordPress.com.</li> <li>Accédez à <em>Outils → Marketing</em> (ou <em>Jetpack → Réglages</em> si vous utilisez le tableau de bord WP Admin).</li> <li>Sélectionnez l’onglet <strong>Trafic</strong>.</li> <li>Faites défiler la page jusqu’à la section <strong>Google</strong>.</li> <li>Activez les réglages pour suivre des fonctionnalités comme les transactions d’achat, les ajouts au panier, les impressions des produits et les validations de commande. Vous pouvez aussi désactiver ces réglages si vous ne souhaitez suivre ces fonctionnalités.</li> </ol> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2021/12/google-analytics-store-options.png?w=1024" alt="Options supplémentaires de suivi Google Analytics disponibles sur les sites intégrant WooCommerce. " class="wp-image-190734" /></figure> <p>Lire la suite sur l’<a href="">activation du suivi du eCommerce amélioré</a> et sur les <a href="">avantages de ce suivi amélioré</a>.</p> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="google-analytics-on-the-commerce-plan">Google Analytics avec le plan Commerce</h2> <a href="https://wordpress.com/fr/support/google-analytics/#google-analytics-on-the-commerce-plan"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Au lieu de suivre les étapes de ce guide, vous pouvez intégrer Google Analytics sur un site utilisant un plan Commerce à l’aide de l’une des options suivantes :</p> <ul class="wp-block-list"> <li>Configurez l’<a href="https://woocommerce.com/document/google-analytics-integration/">intégration de Google Analytics pour WooCommerce</a> incluse.</li> <li>Installez l’<a href="https://wordpress.com/fr/plugins/google-site-kit">extension Google Site Kit</a>.</li> <li>Ajoutez manuellement le <a href="https://support.google.com/google-ads/answer/12985952?hl=en">code de votre balise Google</a> à l’aide d’une extension comme <a href="https://wordpress.com/fr/support/adding-code-to-headers/">Insert Headers, Footers, and Code Snippets</a>. </li> </ul> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="switch-from-universal-analytics-to-google-analytics-4">Passer de Universal Analytics à Google Analytics 4</h2> <a href="https://wordpress.com/fr/support/google-analytics/#switch-from-universal-analytics-to-google-analytics-4"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Google supprime Universal Analytics et le remplace par Google Analytics 4.</p> <p>Si votre balise Google Analytics dans <em>Outils → Marketing → Trafic</em> (ou <em>Hébergement →</em> <em>Connexions</em> si vous utilisez WP Admin) commence par les lettres UA, vous utilisez l’ancienne méthode. Il est recommandé de la remplacer par la nouvelle balise qui commence par la lettre G.</p> <p>Consultez le guide de Google pour <a href="https://support.google.com/analytics/answer/9744165#zippy=%2Cin-this-article">ajouter une propriété Google Analytics 4 (à un site intégrant déjà Analytics)</a>. Une fois en possession de votre nouvel ID, <a href="https://wordpress.com/fr/support/google-analytics/#remplacez-le">remplacez-le</a> dans les réglages de Google Analytics sur votre site.</p> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="frequently-asked-questions">Questions les plus fréquentes</h2> <a href="https://wordpress.com/fr/support/google-analytics/#frequently-asked-questions"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>J’ai connecté Google Analytics, mais aucune visite n’est signalée. Cela fonctionne-t-il ?</summary> <p>La plupart des rapports Google Analytics ne fonctionnent pas en temps réel. Les rapports sont retardés normalement de quelques heures. La page d’aide suivante de Google vous indique <a href="https://support.google.com/analytics/answer/1008083?hl=en">comment vérifier si votre code de suivi a été installé correctement</a>.</p> <p>Si vous ne voyez aucune visite après 24 à 48 heures, et que vous savez que vous avez eu des visiteurs d’après <strong>Jetpack Stats</strong>, rendez-vous dans votre tableau de bord Google Analytics et vérifiez que votre domaine est écrit correctement, qu’il ne contient pas « www » et qu’il correspond à votre <a href="https://wordpress.com/fr/support/domains/set-a-primary-address/">domaine principal</a>. Si tous ces critères sont remplis, générez un nouvel ID de balise. Entrez le nouvel ID dans les réglages de votre site comme décrit ci-dessus.</p> </details> <details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>Les données entre <strong>Jetpack Stats</strong> et Google Analytics ne correspondent pas. Quelque chose ne va pas ?</summary> <p>Jetpack Stats et Google Analytics utilisent des méthodes différentes pour identifier et suivre l’activité sur votre site. Il est normal que Google Analytics et <strong>Jetpack Stats</strong> indiquent toujours des totaux légèrement différents pour vos visites, vues et autres données. Toutefois, vous pourrez remarquer les mêmes tendances et modèles dans les deux systèmes.</p> </details> <details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>Où puis-je obtenir une assistance pour utiliser Google Analytics ?</summary> <p>Google Analytics est un service d’analyse de site Web très populaire, et vous pouvez trouver de nombreuses informations à son sujet dans des livres, des ateliers, des articles de blog, des forums en ligne et plus encore. Nous vous suggérons de commencer avec le <a href="https://support.google.com/analytics/?hl=en#topic=3544906">centre d’aide Analytics</a> de Google, en particulier le <a href="">guide de démarrage</a>. Vous pouvez également faire appel à la <a href="https://www.en.advertisercommunity.com/t5/Analytics-Solutions/ct-p/Google_Analytics#">Communauté de solutions Google Analytics</a> pour interagir avec d’autres utilisateurs d’Analytics.</p> </details> <div data-attributes="{"defaultProductSlug":"value_bundle","productSlug":"value_bundle","planTypeOptions":["TYPE_PREMIUM","TYPE_BUSINESS","TYPE_ECOMMERCE"],"domain":false}" class="a8c-happy-tools-pricing-plans-block-placeholder" ></div></div> </main> <div class="wp-block-related-items related-items alignwide"> <h3 class="related-items__heading has-recoleta-font-family">Guides similaires</h3> <p class="related-items__sub-heading">Vous n’avez pas trouvé ce que vous recherchiez ?</p> <div class="related-items__posts"> <a href="https://wordpress.com/fr/support/twitter/" title="Twitter" class="related-items__post"> <span class="related-items__post-title"> Twitter </span> <span class="related-items__post-readmore"> Lire ce guide<img 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Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getLastMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement = null; while ( element && !foundElement ) { for ( const selector of selectors ) { if ( element.matches( selector ) ) { foundElement = element; break; } } element = element.parentElement; } return foundElement; } /** * Establish the closest parent from an element matching * a given list of selectors. Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getClosestMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement; for ( const selector of selectors ) { foundElement = element.closest( selector ); if ( foundElement ) { break; } } return foundElement; } /** * Main function to setup analytics. */ const setupAnalytics = () => { /** * Returns the current page path. */ function getCurrentPagePath( pathname = '' ) { return ( pathname || window.location.pathname ).replace( /^\/|\/$/g, '' ); } /** * Returns the current page name. */ function getCurrentPageName( pathname = '' ) { return getCurrentPagePath( pathname ).replace( getLocaleInPagePathRegExp(), '' ); } /** * Returns the current page locale. */ function getCurrentPageLocale() { const currentPagePath = getLocaleInPagePathRegExp().exec( getCurrentPagePath() ); return currentPagePath !== null && currentPagePath.length === 2 ? currentPagePath[1] : ''; } /** * Helper function to extract locale from page path. */ function getLocaleInPagePathRegExp() { return /^(af|als|am|an|ar|arc|as|ast|av|ay|az|ba|bel|bg|bm|bn|bo|br|bs|ca|ce|ckb|cs|csb|cv|cy|da|de|dv|dz|el|el\-po|en|en\-gb|eo|es|es\-mx|et|eu|fa|fi|fo|fr|fr\-be|fr\-ca|fr\-ch|fur|fy|ga|gd|gl|gn|gu|he|hi|hr|hu|hy|ia|id|ii|ilo|is|it|ja|ka|kal|kir|km|kn|ko|kk|ks|kv|la|li|lo|lv|lt|mk|ml|mwl|mn|mr|ms|mya|nah|nap|ne|nds|nl|nn|nb|non|nv|oci|or|os|pa|pl|ps|pt|pt\-br|qu|ro|ru|rup|sc|si|sk|skr|sl|snd|so|sq|sr|su|sv|ta|te|th|tl|tir|tr|tt|ty|udm|ug|uk|ur|uz|vec|vi|wa|xal|yi|yo|za|zh\-cn|zh\-hk|zh\-tw)(?:\/|$)/; } /** * Returns the config for WPcom analytics. Sets various event props * used in tracking, e.g. locale, page path, etc. Mainly used for Tracks * event props. */ function getWPCOMAnalyticsDefaultConfig() { const currentGenericPageName = null; const cannonicalPath = "\/fr\/support\/google-analytics\/"; return { // Current page props. currentPagePath: getCurrentPagePath(), currentPageName: getCurrentPageName(), currentGenericPageName: currentGenericPageName ?? getCurrentPageName( cannonicalPath ), currentPageLocale: getCurrentPageLocale(), // Page variation props. pageVariation: '', pagePersonalVariation: '', // Current user props. currentUserIdHash: "", currentUserIdHashShort: "", currentUserEmailHash: "", // Other misc. props. isHomepage: false, affiliateJSVersion: "1716355472", } } // When a8c-analytics:loaded is fired, start main event handling. document.addEventListener( 'a8c-analytics:loaded', () => { const cb = window.a8cAnalytics.cb; const kit = window.a8cAnalytics.kit; const config = getWPCOMAnalyticsDefaultConfig(); const configOptions = window.a8cAnalyticsConfig.fireAnalyticsOptions; // Extend config with any custom props. Object.assign( window.a8cAnalyticsConfig, config ); // Backcompat. for `lpName` and `lpVariation` config properties. config.currentPageName = ! configOptions.currentPageName && 'logged-out-homepage' === configOptions.lpName ? configOptions.lpName : config.currentPageName; config.currentPageName = ! configOptions.currentPageName && 'logged-out-app-promo' === configOptions.lpName ? configOptions.lpName : config.currentPageName; // Backcompat. for `lpPersonalVariation` config property. config.pageVariation = ! configOptions.pageVariation && configOptions.lpVariation ? configOptions.lpVariation : config.pageVariation; config.pagePersonalVariation = ! configOptions.pagePersonalVariation && configOptions.lpPersonalVariation ? configOptions.lpPersonalVariation : config.pagePersonalVariation; /** * Applies linkers, e.g. for "forwarding" certain URL parameters between WordPress.com * and other properties (e.g. Jetpack.com). Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } const fireHubspot = () => { if ( config.currentPageLocale !== 'es' ) { return; } kit.loadHubSpot( 145630858 ); // TODO: Identify user via email } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); cb.addTracker( 'analytics', true, () => fireParsely( 'wordpress.com' ) ); cb.addTracker( 'analytics', true, fireHubspot ); // Add "advertising" trackers to queue. cb.addTracker( 'advertising', true, loadGoogleAdsGtag ); cb.addTracker( 'advertising', true, fireFacebook ); cb.addTracker( 'advertising', true, trackFacebookWebinarClicks ); cb.addTracker( 'advertising', true, fireBing ); cb.addTracker( 'advertising', true, fireRedditAdvertisingPixel); // cb.addTracker( 'advertising', true, fireHotJar ); - Disabling for now. Enable when Hotjar is required to be used. // cb.addTracker( 'advertising', true, fireMicrosoftClarity ); - Disabling for now. cb.addTracker( 'advertising', true, fireImpactAffiliate ); // Maybe fire trackers now, via cookie banner, based on bucketed consent. cb.maybeFireTrackers(); }); }; // CCPA - Do Not Sell My Data. document.addEventListener( 'a8c-analytics:loaded-is-ccpa', ( event ) => { const { detail } = event; const isCCPAEligible = JSON.parse( detail ).isCCPA; if ( ! isCCPAEligible ) { document.querySelectorAll( '[data-is-ccpa-dnsd]' ).forEach( ( element ) => { const parent = element.parentNode; const parentTagName = parent.tagName.toLowerCase(); // If the link in a part of a list, remove the entire parent item. // Otherwise, remove only the link element. 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