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</script> <script type='text/javascript' id='happy-blocks-pricing-plans-view-script-js-translations'> ( function( domain, translations ) { var localeData = translations.locale_data[ domain ] || translations.locale_data.messages; localeData[""].domain = domain; wp.i18n.setLocaleData( localeData, domain ); } )( "happy-blocks", {"domain":"","locale_data":{"messages":{"":{"domain":"","plural_forms":"nplurals=2; plural=n != 1;","language":"it","project_id_version":"WordPress.com"},"The selected plan is not available at this moment":["Al momento, il piano selezionato non \u00e8 disponibile"],"month, billed annually":["al mese, addebito annuale"],"month":["mese"],"Annually":["Annualmente"],"Monthly":["Mensile"],"<a>Learn more<\/a>":["<a>Scopri di pi\u00f9<\/a>"],"for %s":["per %s"],"Upgrade to %s":["Passa a %s"],"Grow your audience effortlessly.{{br}}{{\/br}}{{br}}{{\/br}}This bundle includes:{{ul}}{{li}}Stats (10k site views - upgradeable){{\/li}}{{li}}Social{{\/li}}{{li}}Newsletter and monetization tools{{\/li}}{{\/ul}}":["Aumenta il tuo pubblico con facilit\u00e0.{{br}}{{\/br}}{{br}}{{\/br}}Questo pacchetto include:{{ul}}{{li}}Stats (10.000 visualizzazioni, aggiornabile){{\/li}}{{li}}Social{{\/li}}{{li}}Strumenti per newsletter e monetizzazione{{\/li}}{{\/ul}}"],"WooCommerce Stores":["Negozi WooCommerce"],"Comprehensive site security made simple.{{br}}{{\/br}}{{br}}{{\/br}}This bundle includes:{{ul}}{{li}}VaultPress Backup (10GB){{\/li}}{{li}}Scan{{\/li}}{{li}}Akismet Anti-spam (10k API calls\/mo){{\/li}}{{\/ul}}":["Protezione completa del sito, semplificata.{{br}}{{\/br}}{{br}}{{\/br}}Questo pacchetto include:{{ul}}{{li}}VaultPress Backup (10GB){{\/li}}{{li}}Scan{{\/li}}{{li}}Akismet Anti-spam (10.000 chiamate API al mese){{\/li}}{{\/ul}}"],"Essential tools to help you grow your audience, track visitor engagement, and turn leads into loyal customers and advocates.":["Strumenti essenziali per aiutarti ad aumentare il pubblico, monitorare il coinvolgimento dei visitatori e trasformare i contatti in clienti fedeli e sostenitori."],"Grow your audience effortlessly.":["Sviluppa il tuo pubblico con facilit\u00e0"],"0%":["0%"],"8%":["8%"],"Build an online store with powerful, integrated premium extensions.":["Crea un negozio online con potenti estensioni premium integrate."],"Unlock the power of WordPress with the managed hosting platform built by WordPress experts.":["Libera il potenziale di WordPress con la piattaforma di hosting gestito creata da esperti WordPress."],"Dozens of premium themes":["Decine di temi premium"],"Take your Newsletter further, faster. Get everything included in %(planName)s, plus premium design themes, baked-in video uploads, ad monetization, deep visitor insights from Google Analytics, and 24\/7 expert support.":["Migliora la qualit\u00e0 e la velocit\u00e0 della tua newsletter. Accedi alle funzionalit\u00e0 incluse nel piano %(planName)s, e inoltre a temi dal design premium, caricamenti di video integrati, monetizzazione degli annunci, approfondimenti sui visitatori di Google Analytics e supporto 24 ore su 24, 7 giorni su 7."],"Learn more about everything included with %(planName)s and take advantage of its powerful marketplace features.":["Scopri di pi\u00f9 sulle funzionalit\u00e0 di %(planName)s e approfitta dei suoi potenti strumenti per il marketplace."],"Easily accept tips and donations":["Accetta facilmente mance e donazioni"],"Sell access to premium content":["Vendi l'accesso a contenuti premium"],"Create content for paid subscribers":["Crea contenuti per gli abbonati a pagamento"],"Grow your subscribers with simple subscribe forms":["Raggiungi pi\u00f9 abbonati con semplici moduli di iscrizione"],"Quickly create content that stands out":["Crea rapidamente contenuti fantastici"],"Display ads with WordAds":["Mostra annunci pubblicitari con WordAds"],"Paywall access":["Accesso paywall"],"40+ Jetpack blocks":["Pi\u00f9 di 40 blocchi Jetpack"],"Try it for 3 days":["Provalo per 3 giorni"],"Get a taste of unlimited performance and unbeatable uptime":["Scopri cosa significa avere prestazioni incredibili e imbattibili tempi di attivit\u00e0"],"Hosting free trial":["Prova gratuita del servizio di hosting"],"A plan to leave a lasting mark on the web.":["Un piano per lasciare un segno duraturo sul web."],"100-Year Plan":["Piano di 100 anni"],"Best for long-term thinkers":["Ideale per chi pensa al futuro"],"2%":["2%"],"4%":["4%"],"10%":["10%"],"Available with paid plugins":["Disponibile con plugin a pagamento"],"Paid content gating":["Accesso ai contenuti a pagamento"],"per 2 years":["per 2 anni"],"Expand your blog with plugins and powerful tools to help you scale.":["Espandi il tuo blog con plugin e strumenti potenti per aiutarti a crescere."],"Make it even more memorable with premium designs, 4K video, and style customization.":["Rendilo ancora pi\u00f9 unico con design premium, video 4K e personalizzazione dello stile."],"Take the next step with gated content, paid subscribers, and an ad-free site.":["Fai il salto con contenuti esclusivi, abbonati a pagamento e un sito senza pubblicit\u00e0."],"Not a trial \u2013 blog free for as long as you like.":["Non \u00e8 una prova: blog gratuito tutto il tempo che vuoi."],"This bundle includes:{{ul}}{{li}}VaultPress Backup (1GB){{\/li}}{{li}}Akismet Anti-spam (1k API calls\/mo){{\/li}}{{\/ul}}":["Il pacchetto include:{{ul}}{{li}}VaultPress Backup (1 GB){{\/li}}{{li}}Akismet Anti-spam (1.000 chiamate API al mese){{\/li}}{{\/ul}}"],"Small sites":["Siti di piccole dimensioni"],"1GB of cloud storage":["1 GB di spazio di archiviazione su cloud"],"Essential security tools: real-time backups and comment spam protection.":["Strumenti di sicurezza essenziali: backup in tempo reale e protezione dai commenti spam."],"Jetpack product name\u0004Starter":["Starter"],"Make a great first impression with premium designs and style customization.":["Fai un'ottima prima impressione con design premium e personalizzazione dello stile."],"Take Link In Bio to the next level with gated content, paid subscribers, and an ad-free site.":["Fai fare il salto di qualit\u00e0 al tuo Link in bio con contenuti esclusivi, abbonati a pagamento e un sito senza pubblicit\u00e0."],"Get started for free with unlimited links and keep track of how many visits you get.":["Inizia a lavorare gratuitamente con link illimitati e tieni traccia del numero di visite che ricevi."],"For fast-growing businesses that need access to the most powerful tools.":["Le attivit\u00e0 che crescono velocamente hanno bisogno di accedere agli strumenti pi\u00f9 potenti."],"Plus":["Plus"],"%d shares per month":["%d condivisioni al mese"],"Make it even more memorable with premium designs and style customization.":["Rendilo ancora pi\u00f9 unico con design premium e personalizzazione dello stile."],"Monetize your writing, go ad-free, and expand your media content.":["Monetizza i tuoi articoli, elimina la pubblicit\u00e0 ed espandi i tuoi contenuti multimediali."],"Start fresh or make the switch, bringing your first 100 readers with you.":["Inizia da zero o fai il passaggio, e porta con te i tuoi primi 100 lettori."],"Everything you need to set up your store and start selling your products.":["Tutto il necessario per configurare il tuo negozio e cominciare a vendere i tuoi prodotti."],"Heads up \u2014 you are currently on a legacy plan that is no longer available for new subscribers. Your Pro plan includes access to all the most popular features WordPress.com has to offer, including premium themes and access to over 50,000 plugins. As an existing Pro plan subscriber, you can keep your site on this legacy plan as long as your subscription remains active. If canceled, the WordPress.com Pro plan can no longer be added to your account.":["Attenzione! Hai un piano legacy che non \u00e8 disponibile per i nuovi utenti. Il tuo piano Pro include l'accesso alle funzionalit\u00e0 pi\u00f9 popolari di WordPress.com, inclusi temi premium e oltre 50.000 plugin. Essendo gi\u00e0 utente, puoi mantenere questo piano sul tuo sito per la durata del tuo abbonamento. Se lo cancelli, non potrai pi\u00f9 aggiungere WordPress.com Pro al tuo account."],"You\u2019ve got our best deal on hosting! Your Pro plan includes access to all the most popular features WordPress.com has to offer, including premium themes and access to over 50,000 plugins. As an existing customer, you can keep your site on this plan as long as your subscription remains active.":["L'offerta migliore per l'hosting! Il tuo piano Pro include l'accesso alle funzionalit\u00e0 pi\u00f9 popolari di WordPress.com, inclusi temi premium e oltre 50.000 plugin. Essendo gi\u00e0 utente, puoi mantenere questo piano sul tuo sito per la durata del tuo abbonamento."],"This plan gives you access to our most powerful features at an affordable price for an unmatched value you won\u2019t get anywhere else. No longer available to new users.":["Questo piano ti d\u00e0 accesso alle nostre funzionalit\u00e0 pi\u00f9 potenti a un prezzo conveniente. Non \u00e8 disponibile per i nuovi untenti."],"Jetpack product name\u0004Growth":["Growth"],"Learn more about everything included with Woo Express Essential and take advantage of its powerful marketplace features.":["Scopri di pi\u00f9 su cosa include Woo Express Essential e approfitta dei suoi potenti strumenti commerciali."],"The name of a Jetpack plan awarded to amazing WordPress sites\u0004Golden Token":["Golden Token"],"A lifetime of Jetpack powers for your website":["Il potere di Jetpack sul tuo sito per tutta la vita"],"The Golden Token provides a lifetime license for Backup and Scan.":["Il Golden Token ti garantisce una licenza a vita per Backup e Scan."],"Essential":["Essential"],"Available with plugins":["Disponibile con plugin"],"Learn more about everything included with Woo Express Performance and take advantage of its powerful marketplace features.":["Scopri di pi\u00f9 sulle funzionalit\u00e0 di Woo Express Performance e approfitta dei suoi potenti strumenti commerciali."],"Social: Get unlimited shares and share as a post by attaching images or videos.":["Social: ottieni condivisioni illimitate e condividi come post con immagini o video."],"Accelerate your growth with advanced features.":["Accelera la tua crescita con le funzionalit\u00e0 avanzate."],"Get a taste of the world\u2019s most popular eCommerce software.":["Prova il software eCommerce pi\u00f9 famoso al mondo."],"free trial":["prova gratuita"],"No expiration date":["Senza data di scadenza"],"Deliver an unmatched performance with the highest security standards on our enterprise content platform.":["Offri prestazioni senza pari con i migliori standard di sicurezza sulla nostra piattaforma per imprese."],"Best for enterprises":["Ideale per le imprese"],"Build a unique website with powerful design tools.":["Crea un sito unico con i nostri potenti strumenti di design."],"Create your home on the web with a custom domain name.":["Crea il tuo angolo di web con un nome di dominio personalizzato."],"Get a taste of the world\u2019s most popular CMS & blogging software.":["Prova il CMS e il software per blog pi\u00f9 famosi al mondo."],"\/month, billed every three years":["al mese, addebito ogni tre anni"],"Site Search: Up to 100k records and 100k requests\/mo.":["Ricerca sul sito: fino a 100.000 record e 100.000 richieste al mese."],"Akismet: Comment and form spam protection (10k API calls\/mo)":["Akismet: protezione da spam per commenti e moduli (10.000 chiamate API al mese)"],"Boost: Automatic CSS generation":["Boost: generazione automatica di CSS"],"Easy-to-use, comprehensive WordPress site security including backups, malware scanning, and spam protection.{{br\/}}Includes VaultPress Backup, Jetpack Scan, and Akismet Anti-spam.":["Sicurezza completa per il tuo sito WordPress che include backup, scan antimalware e protezione dallo spam.{{br\/}}Include VaultPress Backup, Jetpack Scan e Akismet Anti-spam."],"All of the essential Jetpack Security features in one package including VaultPress Backup, Scan, Akismet Anti-spam and more.":["Le funzionalit\u00e0 essenziali di Jetpack Security in un unico pacchetto: include VaultPress Backup, Scan, Akismet Anti-spam e altro ancora."],"VaultPress Backup: Real-time backups as you edit":["VaultPress Backup: backup in tempo reale"],"Full Jetpack suite with real-time security, instant site search, ad-free video, all CRM extensions, and extra storage for backups and video.":["Suite Jetpack completa con sicurezza in tempo reale, ricerca sul sito istantanea, video senza pubblicit\u00e0, tutte le estensioni CRM e spazio di archiviazione extra per backup e video."],"Unlimited one-click restores from the last {{strong}}1 year{{\/strong}}":["Ripristini con un clic illimitati per {{strong}}l'ultimo anno{{\/strong}}"],"{{strong}}1-year{{\/strong}} activity log archive":["Archivio log attivit\u00e0 di {{strong}}1 anno{{\/strong}}"],"{{strong}}1TB (1,000GB){{\/strong}} of cloud storage":["{{strong}}1 TB (1.000 GB){{\/strong}} di spazio di archiviazione su cloud"],"Unlimited one-click restores from the last 1-year":["Ripristini con un clic illimitati dell'ultimo anno"],"VideoPress: 1TB of ad-free video hosting":["VideoPress: 1 TB di hosting video senza pubblicit\u00e0"],"Akismet: Comment and form spam protection (60k API calls\/mo)":["Akismet: protezione da spam nei commenti e nei moduli (60.000 chiamate API\/mese)"],"Unlimited one-click restores from the last 1 year":["Ripristini con un clic illimitati dell'ultimo anno"],"1-year activity log archive":["Archivio log attivit\u00e0 di 1 anni"],"1TB (1,000GB) of cloud storage":["1 TB (1.000 GB) di spazio di archiviazione su cloud"],"Grow your business with video, social, and CRM tools":["Sviluppa la tua attivit\u00e0 con video, social e strumenti CRM"],"Best-in-class support from WordPress experts":["Supporto di qualit\u00e0 degli esperti WordPress"],"Save time manually reviewing spam":["Risparmia tempo controllando lo spam manualmente"],"Protect Woo order and customer data":["Proteggi gli ordini Woo e i dati dei clienti"],"Fix your site without a developer":["Configura il tuo sito senza sviluppatori"],"Restore your site in one click from desktop or mobile":["Ripristina il sito con un clic da desktop e dispositivo mobile"],"Learn about issues before your customers are impacted":["Scopri i problemi prima che disturbino i tuoi clienti"],"Protect your revenue stream and content":["Proteggi le tue entrate per streaming e contenuti"],"Membership sites":["Siti con abbonamento"],"News organizations":["Testate giornalistiche"],"WooCommerce stores":["Negozi WooCommerce"],"Get the full Jetpack suite with real-time security tools, improved site performance, and tools to grow your business.":["Suite Jetpack completa con strumenti sicurezza in tempo reale, prestazioni del sito migliorate e strumenti per sviluppare la tua attivit\u00e0."],"CRM: Entrepreneur with 30 extensions":["CRM: Entrepreneur con 30 estensioni"],"Akismet: Comment and form spam protection (1k API calls\/mo)":["Akismet: protezione da spam nei commenti e nei moduli (1 chiamate API\/mese)"],"Scan: Real-time malware scanning and one-click fixes":["Scansione: scansione del malware in tempo reale e correzioni con un clic"],"Unlimited one-click restores from the last 30 days":["Ripristini con un clic illimitati degli ultimi 30 giorni"],"30-day activity log archive":["Archivio log attivit\u00e0 di 30 giorni"],"10GB of cloud storage":["10 GB di spazio di archiviazione su cloud"],"Jetpack product name\u0004Security":["Security"],"Unlimited features. Unbeatable value.":["Funzionalit\u00e0 illimitati. Valore imbattibile."],"Essential features. Freedom to grow.":["Funzionalit\u00e0 essenziali. Libert\u00e0 di crescita."],"Start with a custom domain name, simple payments, and extra storage.":["Crea un sito con un nome di dominio personalizzato, pagamenti semplici e spazio di archiviazione extra."],"WordPress Starter":["WordPress Starter"],"WordPress Pro":["WordPress Pro"],"WordPress Free":["WordPress Gratuito"],"upgrade when you need":["migliora il piano in qualsiasi momento"],"Start your free WordPress.com website. Limited functionality and storage.":["Crea un sito WordPress.com gratuito. Funzionalit\u00e0 e spazio di archiviazione limitati."],"Get the full power of Jetpack with all Security, Performance, Growth, and Design tools.":["Ottieni tutta la potenza di Jetpack con tutti gli strumenti di sicurezza, prestazioni, crescita e design."],"Easy-to-use, comprehensive WordPress site security including backups, malware scanning, and spam protection.":["Sicurezza completa per il tuo sito WordPress che includebackup, scansione antimalware e protezione antispam."],"{{strong}}Best for organizations:{{\/strong}} The most powerful WordPress sites.":["{{strong}}Ideale per le organizzazioni{{\/strong}}: I siti WordPress pi\u00f9 potenti."],"Power your business website with custom plugins and themes, %(nmOfGB)s GB storage, and the ability to remove WordPress.com branding.":["Crea un sito incredibile grazie a temi e plugin personalizzati, %(nmOfGB)s GB di spazio di archiviazione e la possibilit\u00e0 di rimuovere il brand WordPress.com."],"{{strong}}Best for small businesses:{{\/strong}} Power your business website with custom plugins and themes, %(nmOfGB)s GB storage, and the ability to remove WordPress.com branding.":["{{strong}}Ideale per le piccole attivit\u00e0:{{\/strong}} crea un sito incredibile grazie a temi e plugin personalizzati, %(nmOfGB)s GB di spazio di archiviazione e la possibilit\u00e0 di rimuovere il brand WordPress.com."],"Brand your blog with a custom .blog domain name, and remove all WordPress.com advertising. Receive additional storage space and customer support via email.":["Scegli un nome di dominio .blog personalizzato per il tuo blog e rimuovi la pubblicit\u00e0 di WordPress.com. Ottieni spazio di archiviazione aggiuntivo e supporto via e-mail."],"Jetpack plan name\u0004Complete":["Complete"],"P2 Free":["P2 gratuito"],"{{strong}}Best for small groups:{{\/strong}} All the features needed to share, discuss, review, and collaborate with your team in one spot, without interruptions.":["{{strong}}Pi\u00f9 adatto ai piccoli gruppi:{{\/strong}} tutte le funzionalit\u00e0 necessarie per condividere, discutere, recensire e collaborare con il tuo team in un unico punto, senza interruzioni."],"per user per month":["per utente al mese"],"{{strong}}Best for professionals:{{\/strong}} Enhance your P2 with more space for audio and video, advanced search, an activity overview panel, and priority customer support.":["{{strong}}Pi\u00f9 adatto ai professionisti:{{\/strong}} migliora il tuo P2 con pi\u00f9 spazio per audio e video, ricerca avanzata, un pannello di panoramica delle attivit\u00e0 e supporto prioritario."],"Get next-level protection with real-time backups, real-time scan and all essential security tools.":["Una protezione di qualit\u00e0 con backup e scansioni in tempo reale e strumenti di sicurezza essenziali."],"Boost your website with a custom domain name, and remove all WordPress.com advertising. Unlock unlimited, expert customer support via email.":["Dai un tocco personale al tuo sito con un nome di dominio personalizzato e rimuovi la pubblicit\u00e0 di WordPress.com. Accedi a un supporto di qualit\u00e0 via e-mail e chat."],"{{strong}}Best for personal use:{{\/strong}} Boost your website with a custom domain name, and remove all WordPress.com advertising. Unlock unlimited, expert customer support via email.":["{{strong}}Ideale per l'uso personale{{\/strong}} Dai un tocco personale al tuo sito con un nome di dominio personalizzato e rimuovi la pubblicit\u00e0 di WordPress.com. Accedi a un supporto di qualit\u00e0 via e-mail e chat."],"Some short description":["Descrizione breve"],"Upgrade your site for additional features, including spam protection, backups, security scanning, and priority support.":["Passa a un piano migliore per accedere a funzionalit\u00e0 aggiuntive, tra cui la protezione antispam, backup in tempo reale e supporto prioritario."],"P2+":["P2+"],"Security {{em}}Daily{{\/em}}":["Security {{em}}giornaliera{{\/em}}"],"For best-in-class WordPress sites":["Per fantastici siti WordPress"],"Security {{em}}Real-time{{\/em}}":["Security {{em}}in tempo reale{{\/em}}"],"Best for sites with frequent updates":["Ideale per i siti aggiornati frequentemente"],"Best for sites with occasional updates":["Ideale per i siti aggiornati occasionalmente"],"{{strong}}Best for organizations:{{\/strong}} The most powerful WordPress sites: real-time backups and premium themes.":["{{strong}}Ideale per le organizzazioni:{{\/strong}} i siti WordPress pi\u00f9 potenti: backup in tempo reale e temi premium."],"{{strong}}Best for personal use:{{\/strong}} Security essentials for your WordPress site, including automated backups and priority support.":["{{strong}}Il migliore per l'uso personale:{{\/strong}}servizi essenziali per la sicurezza per il tuo sito WordPress, compresi backup automatici e supporto prioritario."],"{{strong}}Best for small businesses:{{\/strong}} Comprehensive, automated scanning for security vulnerabilities, fast video hosting, and marketing automation.":["{{strong}}Il migliore per le piccole aziende:{{\/strong}}scansione automatica e completa delle vulnerabilit\u00e0 di sicurezza, hosting video rapido e automazione del marketing."],"{{strong}}Best for freelancers:{{\/strong}} Build a unique website with advanced design tools, CSS editing, lots of space for audio and video, Google Analytics support, and the ability to monetize your site with ads.":["{{strong}}Ideale per i freelance{{\/strong}} Crea un sito web unico con strumenti di design avanzati, modifica del CSS, tanto spazio di archiviazione, supporto di Google Analytics e la possibilit\u00e0 di guadagnare con la pubblicit\u00e0."],"{{strong}}Best for online stores:{{\/strong}} Sell products or services with this powerful, all-in-one online store experience. This plan includes premium integrations and is extendable, so it\u2019ll grow with you as your business grows.":["{{strong}}Ideale per i negozi online{{\/strong}} Vendi prodotti e servizi con la straordinaria esperienza di un negozio online tutto in uno. Il piano include le integrazioni premium e pu\u00f2 essere esteso per crescere insieme alla tua attivit\u00e0."],"Upgrade your site to access additional features, including spam protection and priority support.":["Passa a un piano migliore per accedere a funzionalit\u00e0 aggiuntive, tra cui la protezione antispam e il supporto prioritario."],"Upgrade your site to access additional features, including spam protection, security scanning, and priority support.":["Migliora il piano per accedere a funzionalit\u00e0 aggiuntive, come la protezione antispam, la scansione di sicurezza e il supporto prioritario."],"Build a unique website with advanced design tools, CSS editing, lots of space for audio and video, Google Analytics support, and the ability to monetize your site with ads.":["Crea un sito web unico con strumenti di design avanzati, CSS modificabile, tanto spazio di archiviazione per contenuti audio e video, supporto di Google Analytics e la possibilit\u00e0 di monetizzare con la pubblicit\u00e0."],"per month, billed annually":["al mese, addebito annuale"],"You have the full suite of security and performance tools.":["La suite completa di strumenti per sicurezza e prestazioni."],"Pay with PayPal":["Paga con PayPal"],"Best for personal use":["Ideale per l'uso personale"],"Sell products or services with this powerful, all-in-one online store experience. 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<path d="M1.26563 12.5L6.26562 6.99998L1.26562 1.5" stroke="#1d2327" stroke-width="1.5" /> </svg><a href="https://wordpress.com/it/support/category/aumentare-il-tuo-pubblico/">Aumentare il tuo pubblico</a> <svg class="breadcrumb__separator" width="8" height="14" viewBox="0 0 8 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.26563 12.5L6.26562 6.99998L1.26562 1.5" stroke="#1d2327" stroke-width="1.5" /> </svg><a class="breadcrumb__post-title ">Collegati a Google Analytics</a></div> </div> <div><h1 class="page-title wp-block-post-title has-text-color has-gray-90-color has-recoleta-font-family">Collegati a Google Analytics</h1></div> <div class="wp-block-language-toggle"> <div class="wpsupport3-language-toggle__wrapper"> <form autocomplete="off"> <select aria-label="language-switcher" class="wpsupport3-language-toggle__select"> <option selected disabled>Other languages</option><option value='https://wordpress.com/support/google-analytics/'>English</option><option value='https://wordpress.com/ar/support/google-analytics/'>العربية</option><option value='https://wordpress.com/de/support/google-analytics/'>Deutsch</option><option value='https://wordpress.com/es/support/google-analytics/'>Español</option><option value='https://wordpress.com/fr/support/google-analytics/'>Français</option><option value='https://wordpress.com/he/support/google-analytics/'>עִבְרִית</option><option value='https://wordpress.com/id/support/google-analytics/'>Bahasa Indonesia</option><option value='https://wordpress.com/ja/support/google-analytics/'>日本語</option><option value='https://wordpress.com/ko/support/google-analytics/'>한국어</option><option value='https://wordpress.com/nl/support/google-analytics/'>Nederlands</option><option value='https://wordpress.com/pt-br/support/google-analytics/'>Português do Brasil</option><option value='https://wordpress.com/ru/support/google-analytics/'>Русский</option><option value='https://wordpress.com/sv/support/google-analytics/'>Svenska</option><option value='https://wordpress.com/tr/support/google-analytics/'>Türkçe</option><option value='https://wordpress.com/zh-cn/support/google-analytics/'>简体中文</option><option value='https://wordpress.com/zh-tw/support/google-analytics/'>繁體中文</option> </select> </form> </div> <div class="wpsupport3-language-toggle__modal"> <div class="wpsupport3-language-toggle__modal-content"> </div> </div> </div> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <p>Google Analytics è un potente strumento disponibile con i <a href="https://wordpress.com/it/support/plan-features/">piani WordPress.com idonei</a> per monitorare il traffico verso il tuo sito. Questa guida ti mostrerà come aggiungere Google Analytics al tuo sito web.</p> <p class="has-gray-theme-background-color has-background">Questa funzionalità è disponibile sui siti con i nostri piani WordPress.com <a href="https://wordpress.com/it/plans/">Premium, Business e Commerce</a>, nonché con il piano Pro legacy. Per i siti con i piani gratuito e Personal, <a href="https://wordpress.com/it/support/manage-purchases/upgrade-your-plan/">aggiorna il tuo piano</a> per accedere a questa funzionalità.</p> <div data-attributes="{"defaultProductSlug":"value_bundle","productSlug":"value_bundle","planTypeOptions":["TYPE_PREMIUM","TYPE_BUSINESS","TYPE_ECOMMERCE"],"domain":false}" class="a8c-happy-tools-pricing-plans-block-placeholder" ></div> <div class="a8c-table-of-contents"> <button> <svg class="mobile" width="15" height="10" viewBox="0 0 20 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.38672 1.15562L11.0303 10.7078L20.3867 0.707764" stroke="#646970" stroke-width="2"/> </svg></button> <p>In questa guida</p><div class="wp-block-a8c-support-table-of-contents"><ol class=toc-parent-list><li><a href="https://wordpress.com/it/support/google-analytics/#jetpack-stats-versus-google-analytics">Statistiche Jetpack vs Google Analytics</a><ol class=toc-child-list><li><a href="https://wordpress.com/it/support/google-analytics/#jetpack-stats">Statistiche Jetpack</a></li><li><a href="https://wordpress.com/it/support/google-analytics/#google-analytics">Google Analytics</a></li></ol></li><li><a href="https://wordpress.com/it/support/google-analytics/#how-to-enable-google-analytics-on-word-press-com">Come attivare Google Analytics su WordPress.com</a><ol class=toc-child-list><li><a href="https://wordpress.com/it/support/google-analytics/#step-1-sign-up-to-google-analytics">Passaggio 1: iscrizione a Google Analytics</a></li><li><a href="https://wordpress.com/it/support/google-analytics/#step-2-get-your-measurement-id">Passaggio 2: come ottenere l’ID di misurazione</a></li><li><a href="https://wordpress.com/it/support/google-analytics/#sostituirlo">Passaggio 3: aggiunta dell’ID al sito WordPress</a></li><li><a href="https://wordpress.com/it/support/google-analytics/#advanced-options-for-shop-owners">Opzioni avanzate per i proprietari dei negozi</a></li></ol></li><li><a href="https://wordpress.com/it/support/google-analytics/#google-analytics-on-the-commerce-plan">Google Analytics per il piano Commerce</a></li><li><a href="https://wordpress.com/it/support/google-analytics/#switch-from-universal-analytics-to-google-analytics-4">Passaggio da Universal Analytics a Google Analytics 4</a></li><li><a href="https://wordpress.com/it/support/google-analytics/#frequently-asked-questions">Domande frequenti</a></li></ol></div> </div> <script> ( function() { var supportTocLocalizedMap = {"jetpack-stats-versus-google-analytics":"jetpack-stats-versus-google-analytics","jetpack-stats":"jetpack-stats","google-analytics":"google-analytics","how-to-enable-google-analytics-on-word-press-com":"how-to-enable-google-analytics-on-word-press-com","step-1-sign-up-to-google-analytics":"step-1-sign-up-to-google-analytics","step-2-get-your-measurement-id":"step-2-get-your-measurement-id","step-3-add-the-id-to-your-wordpress-site":"sostituirlo","advanced-options-for-shop-owners":"advanced-options-for-shop-owners","google-analytics-on-the-commerce-plan":"google-analytics-on-the-commerce-plan","switch-from-universal-analytics-to-google-analytics-4":"switch-from-universal-analytics-to-google-analytics-4","frequently-asked-questions":"frequently-asked-questions"}; document.addEventListener( 'DOMContentLoaded', () => { if ( ! window.location.hash || document.querySelector( window.location.hash ) ) { return; } var localizedAnchor = supportTocLocalizedMap[ window.location.hash.substr( 1 ) ]; if ( localizedAnchor ) { window.location.replace( '#' + localizedAnchor ); } }); } )(); </script> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="jetpack-stats-versus-google-analytics">Statistiche Jetpack vs Google Analytics</h2> <a href="https://wordpress.com/it/support/google-analytics/#jetpack-stats-versus-google-analytics"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="jetpack-stats">Statistiche Jetpack</h3> <a href="https://wordpress.com/it/support/google-analytics/#jetpack-stats"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Tutti i siti WordPress.com includono uno strumento di analisi integrata chiamato <strong><a href="https://wordpress.com/it/support/stats/">Statistiche Jetpack</a></strong>. Visualizza le statistiche per scoprire quanto traffico riceve il tuo sito, da dove viene generato e quali contenuti ricevono più visualizzazioni. Utilizzando le informazioni di Statistiche Jetpack, puoi tenere traccia delle tendenze di un sito e capire come migliorarne le prestazioni.</p> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="google-analytics">Google Analytics</h3> <a href="https://wordpress.com/it/support/google-analytics/#google-analytics"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Google Analytics include funzionalità avanzate per integrare <strong>Statistiche Jetpack</strong>. I rapporti sui funnel ti aiutano a tenere traccia del percorso che i visitatori utilizzano per arrivare al tuo sito e la conversione degli obiettivi ti consente di misurare il modo in cui i visitatori completano le attività specifiche (come raggiungere una pagina del prodotto o un modulo di contatto).</p> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="how-to-enable-google-analytics-on-word-press-com">Come attivare Google Analytics su WordPress.com</h2> <a href="https://wordpress.com/it/support/google-analytics/#how-to-enable-google-analytics-on-word-press-com"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Puoi usare diversi metodi per aggiungere Google Analytics a un sito web WordPress, ma la maggior parte di essi richiede l’<a href="https://wordpress.com/it/support/plugins/install-a-plugin/">installazione di un plugin</a> come Google Site Kit o l’<a href="https://wordpress.com/it/support/adding-code-to-headers/">aggiunta di codice all’intestazione del sito</a>. Per i proprietari di siti WordPress.com, offriamo un’impostazione facile da usare per attivare Google Analytics senza alcun plugin o codice.</p> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="step-1-sign-up-to-google-analytics">Passaggio 1: iscrizione a Google Analytics </h3> <a href="https://wordpress.com/it/support/google-analytics/#step-1-sign-up-to-google-analytics"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Per iniziare, iscriviti al <a rel="noreferrer noopener" href="http://www.google.com/analytics/" target="_blank">sito web di Google Analytics</a> facendo clic sul pulsante <strong>Inizia subito</strong>. Al momento della registrazione, inserirai un “Nome account” e ti verrà chiesto se desideri o meno condividere i tuoi dati, come mostrato di seguito. Quando tutto è pronto, fai clic sul pulsante <strong>Avanti</strong>.</p> <p>Se disponi già di un account Google Analytics per altri siti, fai clic su <strong>Amministratore</strong>, quindi fai clic su “<strong>Crea account</strong>” e prosegui con i passaggi successivi.</p> <figure class="wp-block-image aligncenter size-large"><img src="https://en-support.files.wordpress.com/2023/08/google-analytics-new-account-creation.png?w=1024" alt="Schermata di creazione di un nuovo account Google Analytics" class="wp-image-258049" /><figcaption class="wp-element-caption">Schermata di creazione di un account Google Analytics</figcaption></figure> <p>Nel passaggio successivo ti verrà richiesto di creare una proprietà, che probabilmente corrisponderà al nome del tuo sito web.</p> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2023/08/google-analytics-new-property.png?w=1024" alt="" class="wp-image-258050" /><figcaption class="wp-element-caption">Schermata di creazione della proprietà Google Analytics</figcaption></figure> <p>Sulla schermata Impostazioni proprietà, inserisci i seguenti dettagli:</p> <ol class="wp-block-list"> <li><strong>Nome proprietà:</strong> inserisci un nome per la proprietà, come il titolo del sito.</li> <li><strong>Fuso orario dei rapporti:</strong> scegli il fuso orario che desideri si trovi all’interno del rapporto del sito web.</li> <li><strong>Valuta: </strong>scegli la valuta del luogo in cui di norma operi.</li> </ol> <p>Nella schermata successiva, compila i dettagli richiesti relativi all’attività o al settore e fai clic sul pulsante <strong>Avanti</strong>.</p> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2023/08/google-analytics-business-details.png?w=1024" alt="Schermata di Google Analytics per l'aggiunta di informazioni relative all'attività" class="wp-image-258051" /><figcaption class="wp-element-caption">Schermata di Google Analytics relativa ai dettagli dell’attività</figcaption></figure> <p>Nella schermata successiva ti verrà chiesto quali sono gli obiettivi per cui hai scelto di utilizzare Google Analytics. Seleziona tutte le risposte pertinenti, quindi fai clic sul pulsante <strong>Crea</strong>:</p> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2023/08/google-analytics-business-objectives.png?w=1024" alt="Schermata di Google Analytics per la selezione degli obiettivi commerciali." class="wp-image-258052" /><figcaption class="wp-element-caption">Schermata degli obiettivi commerciali Google Analytics</figcaption></figure> <p>Verrà visualizzato un popup con l’accordo sui Termini di servizio di Google Analytics. È necessario accettare i termini di servizio per usare Google Analytics.</p> <p>Visualizzerai quindi questa schermata in cui ti viene chiesto di scegliere una proprietà:</p> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2023/08/google-analytics-data-stream.png?w=1024" alt="Schermata di impostazione dello stream di dati di Google Analytics" class="wp-image-258054" /></figure> <p>Scegli <strong>Web</strong> qui. Mantieni selezionato <code>https://</code>, quindi digita il tuo dominio senza <code>www</code>. Digita del testo nella casella <strong>Nome stream </strong> (può essere di nuovo il titolo del sito) e fai clic su <strong>Crea stream</strong>.</p> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2022/02/google-analytics-web-stream-setup.png?w=895" alt="Schermata di impostazione dello stream web di Google Analytics" class="wp-image-193632" /><figcaption class="wp-element-caption">Schermata di impostazione dello stream web di Google Analytics</figcaption></figure> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="step-2-get-your-measurement-id">Passaggio 2: come ottenere l’ID di misurazione</h3> <a href="https://wordpress.com/it/support/google-analytics/#step-2-get-your-measurement-id"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Dopo aver seguito i passaggi nella sezione precedente, visualizzerai questa schermata per l’installazione di un tag Google sul tuo sito:</p> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2022/12/google-analytics-install.png?w=1024" alt="Schermata di Google Analytics per l'installazione del tag Google" class="wp-image-227627" /></figure> <p>Fai clic su “<strong>Plugin Site Kit</strong>” con il logo WordPress accanto. Non useremo il plugin. Invece, scegliendo questa opzione ti verrà mostrato l’<strong>ID del tag</strong> del sito come in questo esempio:</p> <figure class="wp-block-image aligncenter size-large"><img src="https://en-support.files.wordpress.com/2022/12/google-analytics-tag-id.png?w=292" alt="" class="wp-image-227636" /></figure> <p>Fai clic sull’icona di copia accanto all’ID del tag per copiarlo negli appunti.</p> <p>Se disponi di un <a href="https://wordpress.com/it/support/plan-features/#add-paid-features">sito con plugin</a>, puoi seguire i passaggi di Google per utilizzare il plugin Site Kit per impostare il tag Google. Tuttavia, questa azione non è necessaria perché WordPress.com fornisce un’impostazione per incollare l’ID del tag. Copia solo l’ID del tag come mostrato sopra, quindi passa alla sezione successiva di questa guida.</p> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="sostituirlo">Passaggio 3: aggiunta dell’ID al sito WordPress</h3> <a href="https://wordpress.com/it/support/google-analytics/#sostituirlo"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <ol class="wp-block-list"> <li>Visita la bacheca del tuo sito su WordPress.com.</li> <li>Vai a <em>Strumenti → Marketing</em> (oppure <em>Jetpack →</em> Impostazioni se utilizzi WP-Admin).</li> <li>Seleziona la scheda <strong>Traffico</strong>.</li> <li>Scorri la schermata fino a raggiungere la sezione <strong>Google</strong> alla metà della pagina.</li> <li>Nella casella relativa all’ID di misurazione di Google Analytics, incolla l’ID del tag.</li> <li>Fai clic sul pulsante <strong>Salva impostazioni</strong>.</li> </ol> <p>Il sito ora si collegherà a Google Analytics e invierà i dati a Google. Attendi che Google inizi a visualizzare le informazioni del sito (non verranno visualizzate le statistiche di quando il sito non era collegato a Google Analytics.)</p> <figure class="wp-block-image aligncenter size-large"><a href="https://en-support.files.wordpress.com/2021/03/google-analytics-measurement-id.png"><img src="https://en-support.files.wordpress.com/2021/03/google-analytics-measurement-id.png" alt="Schermata di WordPress.com per l'aggiunta dell'ID di misurazione di Google Analytics" /></a></figure> <div class="wpsupport3__post-anchor-link " data-level="3"> <h3 class="wp-block-heading" id="advanced-options-for-shop-owners">Opzioni avanzate per i proprietari dei negozi</h3> <a href="https://wordpress.com/it/support/google-analytics/#advanced-options-for-shop-owners"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Se hai attivato il <a href="https://wordpress.com/it/plugins/woocommerce/">plugin WooCommerce</a> sul tuo sito, puoi attivare le opzioni di analisi aggiuntive per il tuo negozio, incluse le visualizzazioni della pagina del prodotto, l’attività relativa all’aggiunta e alla rimozione di prodotti dal carrello e le transazioni avviate, abbandonate e completate.</p> <p>Segui questi passaggi per attivare un ulteriore tracciamento dell’eCommerce: </p> <ol class="wp-block-list"> <li>Su <strong>Google Analytics</strong>, vai a <em>Amministratore</em> e scegli l’account per il quale desideri attivare Enhanced Ecommerce.</li> <li>Fai clic su <em>Impostazioni Ecommerce</em> e attiva <strong>Impostazioni Ecommerce</strong> e <strong>Impostazioni Enhanced Ecommerce </strong><em></em>.</li> <li>Visita la bacheca del tuo sito su WordPress.com.</li> <li>Vai a <em>Strumenti → Marketing</em> (oppure <em>Jetpack →</em> Impostazioni se utilizzi WP-Admin).</li> <li>Seleziona la scheda <strong>Traffico</strong>.</li> <li>Scorri la schermata fino a raggiungere la sezione <strong>Google</strong> alla metà della pagina.</li> <li>Attiva le impostazioni per tenere traccia (o disattiva per non tenere traccia) di funzionalità come le transazioni di acquisto, l’aggiunta di un prodotto al carrello, le impressioni dei prodotti e il processo di pagamento:</li> </ol> <figure class="wp-block-image size-large"><img src="https://en-support.files.wordpress.com/2021/12/google-analytics-store-options.png?w=1024" alt="Le opzioni aggiuntive di tracciamento di Google Analytics sui siti in cui è installato WooCommerce. " class="wp-image-190734" /></figure> <p>Continua a leggere per ulteriori informazioni sull’<a href="">attivazione della tracciabilità di Enhanced Ecommerce</a> e sui <a href="">benefici di questa tracciabilità migliorata</a>.</p> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="google-analytics-on-the-commerce-plan">Google Analytics per il piano Commerce</h2> <a href="https://wordpress.com/it/support/google-analytics/#google-analytics-on-the-commerce-plan"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Invece di seguire i passaggi in questa guida, puoi procedere all’integrazione di Google Analytics su un sito con piano Commerce utilizzando una delle seguenti opzioni:</p> <ul class="wp-block-list"> <li>Configura l’<a href="https://woocommerce.com/document/google-analytics-integration/">Integrazione di Google Analytics per WooCommerce</a>.</li> <li>Installa il <a href="https://wordpress.com/it/plugins/google-site-kit">plugin Google Site Kit</a>.</li> <li>Aggiungi manualmente il <a href="https://support.google.com/google-ads/answer/12985952?hl=en">codice del tag di Google</a> utilizzando un plugin come <a href="https://wordpress.com/it/support/adding-code-to-headers/">Inserisci intestazioni, piè di pagina e snippet</a>. </li> </ul> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="switch-from-universal-analytics-to-google-analytics-4">Passaggio da Universal Analytics a Google Analytics 4</h2> <a href="https://wordpress.com/it/support/google-analytics/#switch-from-universal-analytics-to-google-analytics-4"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <p>Google sta abbandonando Universal Analytics. Google Analytics 4 lo sostituirà.</p> <p>Se il tag Google Analytics in <em>Strumenti → Marketing → Traffico</em> (oppure <em>Hosting →</em> <em>Connessioni</em> se si sta utilizzando WP-Admin) inizia con le lettere UA, significa che stai usando il vecchio metodo e ti consigliamo di sostituirlo con il nuovo tag che inizia con la lettera G.</p> <p>Visita la guida di Google per <a href="https://support.google.com/analytics/answer/9744165#zippy=%2Cin-this-article">aggiungere una proprietà Google Analytics 4 (a un sito che dispone già di Analytics)</a>. Una volta che disponi di un nuovo ID, puoi <a href="https://wordpress.com/it/support/google-analytics/#sostituirlo">sostituirlo</a> tramite l’impostazione di Google Analytics sul sito.</p> <div class="wpsupport3__post-anchor-link " data-level="2"> <h2 class="wp-block-heading" id="frequently-asked-questions">Domande frequenti</h2> <a href="https://wordpress.com/it/support/google-analytics/#frequently-asked-questions"><svg width="20" height="20" viewBox="0 0 28 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.6997 0.400024H17.1664V2.77502H19.6997C22.8664 2.77502 25.5581 5.46669 25.5581 8.63336C25.5581 11.8 22.8664 14.4917 19.6997 14.4917H17.1664V16.8667H19.6997C24.1331 16.8667 27.9331 13.225 27.9331 8.63336C27.9331 4.04169 24.2914 0.400024 19.6997 0.400024ZM2.44141 8.63336C2.44141 5.46669 5.13307 2.77502 8.29974 2.77502H10.8331V0.400024H8.29974C3.70807 0.400024 0.0664062 4.04169 0.0664062 8.63336C0.0664062 13.225 3.70807 16.8667 8.29974 16.8667H10.8331V14.4917H8.29974C5.13307 14.4917 2.44141 11.8 2.44141 8.63336ZM9.72474 10.0584H18.1164V7.68336H9.72474V10.0584Z" fill="#0675C4"/> </svg></a></div> <details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>Ho connesso Google Analytics, ma non visualizzo visite riportate. Sta funzionando?</summary> <p>La maggior parte dei rapporti di Google Analytics non funziona in tempo reale. I rapporti hanno di norma un ritardo di almeno alcune ore. La seguente pagina di aiuto di Google ti mostrerà <a href="https://support.google.com/analytics/answer/1008083?hl=en">come verificare se il codice di tracciabilità è stato installato correttamente</a>.</p> <p>Se non vedi le visite riportate dopo 24-48 ore e sai di aver avuto visitatori in base alle <strong>Statistiche Jetpack</strong>, torna alla bacheca di Google Analytics e verifica che il nome del dominio sia corretto, che non contenga www e che corrisponda al tuo <a href="https://wordpress.com/it/support/domains/set-a-primary-address/">dominio principale</a>. Se tutti questi criteri sono soddisfatti, genera un nuovo ID tag. Inserisci il nuovo ID nelle impostazioni del sito come evidenziato di seguito.</p> </details> <details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>I dati delle <strong>Statistiche Jetpack</strong> e di Google Analytics non corrispondono. Qualcosa non funziona?</summary> <p>Statistiche Jetpack e Google Analytics usano metodi diversi per identificare e tenere traccia delle attività su un sito. Non ti meravigliare se Google Analytics e <strong>Statistiche Jetpack</strong> mostrano sempre dei totali leggermente diversi per le visite, le visualizzazioni e altri dati. Nonostante ciò, potrai notare le stesse tendenze e gli stessi andamenti in entrambi i sistemi.</p> </details> <details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>Dove posso ottenere supporto per l’utilizzo di Google Analytics?</summary> <p>Google Analytics è un servizio di analisi di siti web molto popolare e puoi trovare tutte le informazioni relative in libri, workshop, articoli di blog, forum online e molto altro. Ti suggeriamo di iniziare con il <a href="https://support.google.com/analytics/?hl=en#topic=3544906">centro assistenza per Analytics</a> di Google e, nello specifico, con <a href="">la guida introduttiva</a>. Puoi anche dare un’occhiata alla <a href="https://www.en.advertisercommunity.com/t5/Analytics-Solutions/ct-p/Google_Analytics#">Google Analytics Solutions Community</a>, in cui puoi interagire con altri utenti di Analytics.</p> </details> <div data-attributes="{"defaultProductSlug":"value_bundle","productSlug":"value_bundle","planTypeOptions":["TYPE_PREMIUM","TYPE_BUSINESS","TYPE_ECOMMERCE"],"domain":false}" class="a8c-happy-tools-pricing-plans-block-placeholder" ></div></div> </main> <div class="wp-block-related-items related-items alignwide"> <h3 class="related-items__heading has-recoleta-font-family">Guide correlate</h3> <p class="related-items__sub-heading">Non hai trovato quello che stavi cercando?</p> <div class="related-items__posts"> <a href="https://wordpress.com/it/support/twitter/" title="Twitter" class="related-items__post"> <span class="related-items__post-title"> Twitter </span> <span class="related-items__post-readmore"> Leggi questa guida<img class="related-items__arrow" width="17" height="24" src="https://s2.wp.com/wp-content/themes/a8c/wpsupport3/assets/svg/arrow-right.svg" alt=""/> </span> </a> <a href="https://wordpress.com/it/support/feed-2/" title="Trova il tuo feed RSS" class="related-items__post"> <span class="related-items__post-title"> Trova il tuo feed RSS </span> <span class="related-items__post-readmore"> Leggi questa guida<img class="related-items__arrow" width="17" height="24" src="https://s2.wp.com/wp-content/themes/a8c/wpsupport3/assets/svg/arrow-right.svg" alt=""/> </span> </a> <a href="https://wordpress.com/it/support/strumenti-seo/" title="Strumenti SEO aggiuntivi" class="related-items__post"> <span class="related-items__post-title"> Strumenti SEO aggiuntivi </span> <span class="related-items__post-readmore"> Leggi questa guida<img class="related-items__arrow" width="17" height="24" src="https://s2.wp.com/wp-content/themes/a8c/wpsupport3/assets/svg/arrow-right.svg" alt=""/> </span> </a> <a 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Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getLastMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement = null; while ( element && !foundElement ) { for ( const selector of selectors ) { if ( element.matches( selector ) ) { foundElement = element; break; } } element = element.parentElement; } return foundElement; } /** * Establish the closest parent from an element matching * a given list of selectors. Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getClosestMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement; for ( const selector of selectors ) { foundElement = element.closest( selector ); if ( foundElement ) { break; } } return foundElement; } /** * Main function to setup analytics. */ const setupAnalytics = () => { /** * Returns the current page path. */ function getCurrentPagePath( pathname = '' ) { return ( pathname || window.location.pathname ).replace( /^\/|\/$/g, '' ); } /** * Returns the current page name. */ function getCurrentPageName( pathname = '' ) { return getCurrentPagePath( pathname ).replace( getLocaleInPagePathRegExp(), '' ); } /** * Returns the current page locale. */ function getCurrentPageLocale() { const currentPagePath = getLocaleInPagePathRegExp().exec( getCurrentPagePath() ); return currentPagePath !== null && currentPagePath.length === 2 ? currentPagePath[1] : ''; } /** * Helper function to extract locale from page path. */ function getLocaleInPagePathRegExp() { return /^(af|als|am|an|ar|arc|as|ast|av|ay|az|ba|bel|bg|bm|bn|bo|br|bs|ca|ce|ckb|cs|csb|cv|cy|da|de|dv|dz|el|el\-po|en|en\-gb|eo|es|es\-mx|et|eu|fa|fi|fo|fr|fr\-be|fr\-ca|fr\-ch|fur|fy|ga|gd|gl|gn|gu|he|hi|hr|hu|hy|ia|id|ii|ilo|is|it|ja|ka|kal|kir|km|kn|ko|kk|ks|kv|la|li|lo|lv|lt|mk|ml|mwl|mn|mr|ms|mya|nah|nap|ne|nds|nl|nn|nb|non|nv|oci|or|os|pa|pl|ps|pt|pt\-br|qu|ro|ru|rup|sc|si|sk|skr|sl|snd|so|sq|sr|su|sv|ta|te|th|tl|tir|tr|tt|ty|udm|ug|uk|ur|uz|vec|vi|wa|xal|yi|yo|za|zh\-cn|zh\-hk|zh\-tw)(?:\/|$)/; } /** * Returns the config for WPcom analytics. Sets various event props * used in tracking, e.g. locale, page path, etc. Mainly used for Tracks * event props. */ function getWPCOMAnalyticsDefaultConfig() { const currentGenericPageName = null; const cannonicalPath = "\/it\/support\/google-analytics\/"; return { // Current page props. currentPagePath: getCurrentPagePath(), currentPageName: getCurrentPageName(), currentGenericPageName: currentGenericPageName ?? getCurrentPageName( cannonicalPath ), currentPageLocale: getCurrentPageLocale(), // Page variation props. pageVariation: '', pagePersonalVariation: '', // Current user props. currentUserIdHash: "", currentUserIdHashShort: "", currentUserEmailHash: "", // Other misc. props. isHomepage: false, affiliateJSVersion: "1716355472", } } // When a8c-analytics:loaded is fired, start main event handling. document.addEventListener( 'a8c-analytics:loaded', () => { const cb = window.a8cAnalytics.cb; const kit = window.a8cAnalytics.kit; const config = getWPCOMAnalyticsDefaultConfig(); const configOptions = window.a8cAnalyticsConfig.fireAnalyticsOptions; // Extend config with any custom props. Object.assign( window.a8cAnalyticsConfig, config ); // Backcompat. for `lpName` and `lpVariation` config properties. config.currentPageName = ! configOptions.currentPageName && 'logged-out-homepage' === configOptions.lpName ? configOptions.lpName : config.currentPageName; config.currentPageName = ! configOptions.currentPageName && 'logged-out-app-promo' === configOptions.lpName ? configOptions.lpName : config.currentPageName; // Backcompat. for `lpPersonalVariation` config property. config.pageVariation = ! configOptions.pageVariation && configOptions.lpVariation ? configOptions.lpVariation : config.pageVariation; config.pagePersonalVariation = ! configOptions.pagePersonalVariation && configOptions.lpPersonalVariation ? configOptions.lpPersonalVariation : config.pagePersonalVariation; /** * Applies linkers, e.g. for "forwarding" certain URL parameters between WordPress.com * and other properties (e.g. Jetpack.com). Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } const fireHubspot = () => { if ( config.currentPageLocale !== 'es' ) { return; } kit.loadHubSpot( 145630858 ); // TODO: Identify user via email } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); cb.addTracker( 'analytics', true, () => fireParsely( 'wordpress.com' ) ); cb.addTracker( 'analytics', true, fireHubspot ); // Add "advertising" trackers to queue. cb.addTracker( 'advertising', true, loadGoogleAdsGtag ); cb.addTracker( 'advertising', true, fireFacebook ); cb.addTracker( 'advertising', true, trackFacebookWebinarClicks ); cb.addTracker( 'advertising', true, fireBing ); cb.addTracker( 'advertising', true, fireRedditAdvertisingPixel); // cb.addTracker( 'advertising', true, fireHotJar ); - Disabling for now. Enable when Hotjar is required to be used. // cb.addTracker( 'advertising', true, fireMicrosoftClarity ); - Disabling for now. cb.addTracker( 'advertising', true, fireImpactAffiliate ); // Maybe fire trackers now, via cookie banner, based on bucketed consent. cb.maybeFireTrackers(); }); }; // CCPA - Do Not Sell My Data. document.addEventListener( 'a8c-analytics:loaded-is-ccpa', ( event ) => { const { detail } = event; const isCCPAEligible = JSON.parse( detail ).isCCPA; if ( ! isCCPAEligible ) { document.querySelectorAll( '[data-is-ccpa-dnsd]' ).forEach( ( element ) => { const parent = element.parentNode; const parentTagName = parent.tagName.toLowerCase(); // If the link in a part of a list, remove the entire parent item. // Otherwise, remove only the link element. 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