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grid-75 tablet-grid-75" id="primary"> <main class="site-main" id="main"> <header class="page-header" aria-label="Page"> <h1 class="page-title"> Analytics </h1> </header> <article id="post-51157" class="post-51157 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public category-updates tag-analytics tag-data tag-gale-analytics tag-gale-analytics-tip tag-library-analytics tag-public-2 tag-tips" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/using-gale-analytics-to-understand-non-english-material-circulation-at-san-diego-public-library/" rel="bookmark">Using Gale Analytics to Understand Non-English Material Circulation at San Diego Public Library</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2021-05-11T09:04:46-04:00" itemprop="dateModified">May 11, 2021</time><time class="entry-date published" datetime="2021-04-28T09:00:00-04:00" itemprop="datePublished">April 28, 2021</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/using-gale-analytics-to-understand-non-english-material-circulation-at-san-diego-public-library/"> <img width="800" height="400" src="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" fetchpriority="high" srcset="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg 800w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-300x150.jpg 300w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-768x384.jpg 768w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-640x320.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Using Gale Analytics to Understand Non-English Material Circulation at San Diego Public Library' data-link='https://blog.gale.com/using-gale-analytics-to-understand-non-english-material-circulation-at-san-diego-public-library/' data-app-id-name='category_above_content'></div><p>Gale Analytics: Tip of the Month | By Lisa Novohatski, Marketing Analytics Consultant | We sat down with Phil Gunderson from San Diego Public Library to discuss how he used Gale Analytics: Physical Collections and MARC record language codes to create a dashboard analyzing circulation of non-English materials. Watch this 15-minute video featuring Phil as … <a title="Using Gale Analytics to Understand Non-English Material Circulation at San Diego Public Library" class="read-more" href="https://blog.gale.com/using-gale-analytics-to-understand-non-english-material-circulation-at-san-diego-public-library/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Using Gale Analytics to Understand Non-English Material Circulation at San Diego Public Library' data-link='https://blog.gale.com/using-gale-analytics-to-understand-non-english-material-circulation-at-san-diego-public-library/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Using Gale Analytics to Understand Non-English Material Circulation at San Diego Public Library' data-link='https://blog.gale.com/using-gale-analytics-to-understand-non-english-material-circulation-at-san-diego-public-library/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a>, <a href="https://blog.gale.com/category/updates/" rel="category tag">Updates</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/data/" rel="tag">data</a>, <a href="https://blog.gale.com/tag/gale-analytics/" rel="tag">Gale Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics-tip/" rel="tag">Gale Analytics Tip</a>, <a href="https://blog.gale.com/tag/library-analytics/" rel="tag">library analytics</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/tips/" rel="tag">tips</a></span> </footer> </div> </article> <article id="post-50994" class="post-50994 post type-post status-publish format-standard has-post-thumbnail hentry category-public category-updates tag-analytics tag-gale-analytics tag-gale-analytics-tip tag-product-update tag-product-update-gale-analytics" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/product-update-for-gale-analytics/" rel="bookmark">Product Update: Gale Analytics</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2021-11-30T15:56:20-05:00" itemprop="dateModified">November 30, 2021</time><time class="entry-date published" datetime="2021-03-12T09:00:00-05:00" itemprop="datePublished">March 12, 2021</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/product-update-for-gale-analytics/"> <img width="797" height="456" src="https://blog.gale.com/wp-content/uploads/2017/05/updates.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://blog.gale.com/wp-content/uploads/2017/05/updates.jpg 797w, https://blog.gale.com/wp-content/uploads/2017/05/updates-300x172.jpg 300w, https://blog.gale.com/wp-content/uploads/2017/05/updates-768x439.jpg 768w" sizes="(max-width: 797px) 100vw, 797px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Product Update: Gale Analytics' data-link='https://blog.gale.com/product-update-for-gale-analytics/' data-app-id-name='category_above_content'></div><p>New Enhancements Simplify User Dashboards | By Gale Staff | The Gale Analytics team listened to your feedback and has made enhancements to Tableau Reader dashboards. Check out these helpful upgrades: Increased visibility of your service-area boundary. See where your patron and nonpatron activities and household characteristics are clustered within your service area to uncover … <a title="Product Update: Gale Analytics" class="read-more" href="https://blog.gale.com/product-update-for-gale-analytics/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Product Update: Gale Analytics' data-link='https://blog.gale.com/product-update-for-gale-analytics/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Product Update: Gale Analytics' data-link='https://blog.gale.com/product-update-for-gale-analytics/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/public/" rel="category tag">Public</a>, <a href="https://blog.gale.com/category/updates/" rel="category tag">Updates</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics/" rel="tag">Gale Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics-tip/" rel="tag">Gale Analytics Tip</a>, <a href="https://blog.gale.com/tag/product-update/" rel="tag">product update</a>, <a href="https://blog.gale.com/tag/product-update-gale-analytics/" rel="tag">Product Update: Gale Analytics</a></span> </footer> </div> </article> <article id="post-50379" class="post-50379 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-analytics-on-demand tag-equity tag-gale-analytics tag-gale-analytics-tip tag-library-analytics tag-library-patrons tag-patron-insights tag-public-2 tag-tips" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/gauge-your-demographic-reach-with-gale-analytics/" rel="bookmark">Gauge Your Demographic Reach with Gale Analytics</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2020-12-03T10:24:02-05:00" itemprop="dateModified">December 3, 2020</time><time class="entry-date published" datetime="2020-09-14T09:00:00-04:00" itemprop="datePublished">September 14, 2020</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/gauge-your-demographic-reach-with-gale-analytics/"> <img width="800" height="356" src="https://blog.gale.com/wp-content/uploads/2020/09/iStock-1216489414.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://blog.gale.com/wp-content/uploads/2020/09/iStock-1216489414.jpg 800w, https://blog.gale.com/wp-content/uploads/2020/09/iStock-1216489414-300x134.jpg 300w, https://blog.gale.com/wp-content/uploads/2020/09/iStock-1216489414-768x342.jpg 768w, https://blog.gale.com/wp-content/uploads/2020/09/iStock-1216489414-640x285.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Gauge Your Demographic Reach with Gale Analytics' data-link='https://blog.gale.com/gauge-your-demographic-reach-with-gale-analytics/' data-app-id-name='category_above_content'></div><p>Reducing Equity Barriers to Give Underserved Groups a Voice | By Lisa Novohatski, Analytics Consultant | Public libraries are looking to eliminate racial and social equity barriers in their programs, services, policies, and practices. I not only see this in library mission statements but in the conversations I have with directors and staff across the … <a title="Gauge Your Demographic Reach with Gale Analytics" class="read-more" href="https://blog.gale.com/gauge-your-demographic-reach-with-gale-analytics/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Gauge Your Demographic Reach with Gale Analytics' data-link='https://blog.gale.com/gauge-your-demographic-reach-with-gale-analytics/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Gauge Your Demographic Reach with Gale Analytics' data-link='https://blog.gale.com/gauge-your-demographic-reach-with-gale-analytics/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/equity/" rel="tag">equity</a>, <a href="https://blog.gale.com/tag/gale-analytics/" rel="tag">Gale Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics-tip/" rel="tag">Gale Analytics Tip</a>, <a href="https://blog.gale.com/tag/library-analytics/" rel="tag">library analytics</a>, <a href="https://blog.gale.com/tag/library-patrons/" rel="tag">Library patrons</a>, <a href="https://blog.gale.com/tag/patron-insights/" rel="tag">Patron insights</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/tips/" rel="tag">tips</a></span> </footer> </div> </article> <article id="post-50012" class="post-50012 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-gale-analytics tag-gale-analytics-tip tag-library-analytics tag-public-2" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/new-fresh-experian-segmentation-portal/" rel="bookmark">New, Fresh Experian Segmentation Portal</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2020-08-05T09:00:00-04:00" itemprop="datePublished">August 5, 2020</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/new-fresh-experian-segmentation-portal/"> <img width="800" height="400" src="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg 800w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-300x150.jpg 300w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-768x384.jpg 768w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-640x320.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='New, Fresh Experian Segmentation Portal' data-link='https://blog.gale.com/new-fresh-experian-segmentation-portal/' data-app-id-name='category_above_content'></div><p>Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | The Experian Mosaic Segmentation Portal has been updated! To access the new portal, Gale Analytics users can still log in at the same URL, but it will display the fresh, new Segmentation Portal. While there are many tools available through this portal … <a title="New, Fresh Experian Segmentation Portal" class="read-more" href="https://blog.gale.com/new-fresh-experian-segmentation-portal/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='New, Fresh Experian Segmentation Portal' data-link='https://blog.gale.com/new-fresh-experian-segmentation-portal/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='New, Fresh Experian Segmentation Portal' data-link='https://blog.gale.com/new-fresh-experian-segmentation-portal/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics/" rel="tag">Gale Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics-tip/" rel="tag">Gale Analytics Tip</a>, <a href="https://blog.gale.com/tag/library-analytics/" rel="tag">library analytics</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a></span> </footer> </div> </article> <article id="post-48925" class="post-48925 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-analytics-aptitude tag-analytics-help tag-data tag-data-analytics tag-gale-analytics tag-webinar" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/upcoming-webinar-raise-your-data-analytics-aptitude/" rel="bookmark">Upcoming Webinar: Raise Your Data Analytics Aptitude</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2019-09-17T11:45:03-04:00" itemprop="dateModified">September 17, 2019</time><time class="entry-date published" datetime="2019-08-16T09:00:43-04:00" itemprop="datePublished">August 16, 2019</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/upcoming-webinar-raise-your-data-analytics-aptitude/"> <img width="800" height="298" src="https://blog.gale.com/wp-content/uploads/2019/08/GCT201036626.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2019/08/GCT201036626.jpg 800w, https://blog.gale.com/wp-content/uploads/2019/08/GCT201036626-300x112.jpg 300w, https://blog.gale.com/wp-content/uploads/2019/08/GCT201036626-768x286.jpg 768w, https://blog.gale.com/wp-content/uploads/2019/08/GCT201036626-640x238.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Upcoming Webinar: Raise Your Data Analytics Aptitude' data-link='https://blog.gale.com/upcoming-webinar-raise-your-data-analytics-aptitude/' data-app-id-name='category_above_content'></div><p>| By Gale Staff | How important is data in helping public libraries meet their goals and objectives? Many directors and staff say it鈥檚 essential. But it can still be challenging to find the most effective tools and methods, and encourage staff to use available data and gather insights. So where should you start? Register … <a title="Upcoming Webinar: Raise Your Data Analytics Aptitude" class="read-more" href="https://blog.gale.com/upcoming-webinar-raise-your-data-analytics-aptitude/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Upcoming Webinar: Raise Your Data Analytics Aptitude' data-link='https://blog.gale.com/upcoming-webinar-raise-your-data-analytics-aptitude/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Upcoming Webinar: Raise Your Data Analytics Aptitude' data-link='https://blog.gale.com/upcoming-webinar-raise-your-data-analytics-aptitude/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/analytics-aptitude/" rel="tag">analytics aptitude</a>, <a href="https://blog.gale.com/tag/analytics-help/" rel="tag">analytics help</a>, <a href="https://blog.gale.com/tag/data/" rel="tag">data</a>, <a href="https://blog.gale.com/tag/data-analytics/" rel="tag">data analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics/" rel="tag">Gale Analytics</a>, <a href="https://blog.gale.com/tag/webinar/" rel="tag">webinar</a></span> </footer> </div> </article> <article id="post-44123" class="post-44123 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-analytics-on-demand tag-data-analytics tag-demographics tag-yolo-county-library" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/yolo-county-library-using-data-analytics-to-improve-program-outcomes/" rel="bookmark">Yolo County Library: Using Data Analytics to Improve Program Outcomes</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2018-12-18T09:00:03-05:00" itemprop="datePublished">December 18, 2018</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/yolo-county-library-using-data-analytics-to-improve-program-outcomes/"> <img width="800" height="374" src="https://blog.gale.com/wp-content/uploads/2018/12/databases_anayltics_on_demand_public_overview_banner.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2018/12/databases_anayltics_on_demand_public_overview_banner.jpg 800w, https://blog.gale.com/wp-content/uploads/2018/12/databases_anayltics_on_demand_public_overview_banner-300x140.jpg 300w, https://blog.gale.com/wp-content/uploads/2018/12/databases_anayltics_on_demand_public_overview_banner-768x359.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Yolo County Library: Using Data Analytics to Improve Program Outcomes' data-link='https://blog.gale.com/yolo-county-library-using-data-analytics-to-improve-program-outcomes/' data-app-id-name='category_above_content'></div><p>| By Tara Blair | Libraries are always looking for new and innovative ways to better serve their communities, which can be a daunting task without the right tool. Read how Yolo County Librarian and Chief Archivist, Mark Fink is using data analytics to tailor programs and services to meet community needs. Learn how Fink … <a title="Yolo County Library: Using Data Analytics to Improve Program Outcomes" class="read-more" href="https://blog.gale.com/yolo-county-library-using-data-analytics-to-improve-program-outcomes/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Yolo County Library: Using Data Analytics to Improve Program Outcomes' data-link='https://blog.gale.com/yolo-county-library-using-data-analytics-to-improve-program-outcomes/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Yolo County Library: Using Data Analytics to Improve Program Outcomes' data-link='https://blog.gale.com/yolo-county-library-using-data-analytics-to-improve-program-outcomes/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/data-analytics/" rel="tag">data analytics</a>, <a href="https://blog.gale.com/tag/demographics/" rel="tag">demographics</a>, <a href="https://blog.gale.com/tag/yolo-county-library/" rel="tag">Yolo County Library</a></span> </footer> </div> </article> <article id="post-42061" class="post-42061 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-analytics-on-demand tag-aod tag-data" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/daunted-by-data-you-got-this/" rel="bookmark">Daunted by Data? You Got This!</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2018-09-24T12:59:59-04:00" itemprop="dateModified">September 24, 2018</time><time class="entry-date published" datetime="2018-09-24T09:00:26-04:00" itemprop="datePublished">September 24, 2018</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/daunted-by-data-you-got-this/"> <img width="800" height="440" src="https://blog.gale.com/wp-content/uploads/2018/08/daunting-data.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2018/08/daunting-data.jpg 800w, https://blog.gale.com/wp-content/uploads/2018/08/daunting-data-300x165.jpg 300w, https://blog.gale.com/wp-content/uploads/2018/08/daunting-data-768x422.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Daunted by Data? You Got This!' data-link='https://blog.gale.com/daunted-by-data-you-got-this/' data-app-id-name='category_above_content'></div><p>|聽By Lisa Novohatski, Marketing Analytics Consultant, Gale | No surprise to any of you鈥搇ibrary culture is focused around information. Working alongside librarians for the past five years has helped me to understand how this culture both empowers staff and the communities it serves. I鈥檝e also seen that not only are libraries great sources of information, … <a title="Daunted by Data? You Got This!" class="read-more" href="https://blog.gale.com/daunted-by-data-you-got-this/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Daunted by Data? You Got This!' data-link='https://blog.gale.com/daunted-by-data-you-got-this/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Daunted by Data? You Got This!' data-link='https://blog.gale.com/daunted-by-data-you-got-this/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/aod/" rel="tag">AOD</a>, <a href="https://blog.gale.com/tag/data/" rel="tag">data</a></span> </footer> </div> </article> <article id="post-33671" class="post-33671 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-business tag-demographics tag-demographicsnow tag-demonow tag-everylibrary tag-gale tag-gale-courses tag-gale-small-business-builder tag-gsbb tag-public-2 tag-sbrc tag-small-business-resource-center" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/libraries-and-the-business-community-a-success-story/" rel="bookmark">Libraries and the Business Community: A Success Story</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2019-07-24T15:17:22-04:00" itemprop="dateModified">July 24, 2019</time><time class="entry-date published" datetime="2018-03-26T16:00:23-04:00" itemprop="datePublished">March 26, 2018</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/libraries-and-the-business-community-a-success-story/"> <img width="800" height="374" src="https://blog.gale.com/wp-content/uploads/2017/10/bizz.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2017/10/bizz.png 800w, https://blog.gale.com/wp-content/uploads/2017/10/bizz-300x140.png 300w, https://blog.gale.com/wp-content/uploads/2017/10/bizz-768x359.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Libraries and the Business Community: A Success Story' data-link='https://blog.gale.com/libraries-and-the-business-community-a-success-story/' data-app-id-name='category_above_content'></div><p>| Originally聽published by EveryLibrary | Libraries exist to help people succeed, and the business world is no exception. Many aspiring business owners got their start in a public library, whether through researching how to write a business plan, attending a class on Quickbooks, or developing a marketing list using the library鈥檚 electronic resources. The following … <a title="Libraries and the Business Community: A Success Story" class="read-more" href="https://blog.gale.com/libraries-and-the-business-community-a-success-story/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Libraries and the Business Community: A Success Story' data-link='https://blog.gale.com/libraries-and-the-business-community-a-success-story/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Libraries and the Business Community: A Success Story' data-link='https://blog.gale.com/libraries-and-the-business-community-a-success-story/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/business/" rel="tag">business</a>, <a href="https://blog.gale.com/tag/demographics/" rel="tag">demographics</a>, <a href="https://blog.gale.com/tag/demographicsnow/" rel="tag">DemographicsNow</a>, <a href="https://blog.gale.com/tag/demonow/" rel="tag">DemoNow</a>, <a href="https://blog.gale.com/tag/everylibrary/" rel="tag">EveryLibrary</a>, <a href="https://blog.gale.com/tag/gale/" rel="tag">Gale</a>, <a href="https://blog.gale.com/tag/gale-courses/" rel="tag">Gale Courses</a>, <a href="https://blog.gale.com/tag/gale-small-business-builder/" rel="tag">gale small business builder</a>, <a href="https://blog.gale.com/tag/gsbb/" rel="tag">gsbb</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/sbrc/" rel="tag">SBRC</a>, <a href="https://blog.gale.com/tag/small-business-resource-center/" rel="tag">small business resource center</a></span> </footer> </div> </article> <article id="post-36379" class="post-36379 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-analytics-on-demand tag-aod tag-business-analytics tag-cold tag-data-analytics tag-libraries tag-programming tag-public-2 tag-public-libraries tag-public-library" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/programming-for-patrons-who-love-the-cold/" rel="bookmark">Programming for Patrons Who Love the Cold</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2018-01-29T09:52:04-05:00" itemprop="dateModified">January 29, 2018</time><time class="entry-date published" datetime="2018-01-29T09:00:00-05:00" itemprop="datePublished">January 29, 2018</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/programming-for-patrons-who-love-the-cold/"> <img width="4911" height="3278" src="https://blog.gale.com/wp-content/uploads/2018/01/iStock-624544248.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2018/01/iStock-624544248.jpg 4911w, https://blog.gale.com/wp-content/uploads/2018/01/iStock-624544248-300x200.jpg 300w, https://blog.gale.com/wp-content/uploads/2018/01/iStock-624544248-768x513.jpg 768w, https://blog.gale.com/wp-content/uploads/2018/01/iStock-624544248-1024x684.jpg 1024w" sizes="(max-width: 4911px) 100vw, 4911px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Programming for Patrons Who Love the Cold' data-link='https://blog.gale.com/programming-for-patrons-who-love-the-cold/' data-app-id-name='category_above_content'></div><p>| By聽Fred Zimmerman, Product Manager, Analytics On Demand | Analytics On Demand helps libraries achieve their strategic priorities by applying state-of-the-art data analytics tools, running on the highly-regarded Alteryx platform. Analytics On Demand blends data exported from the library ILS, in a simple spreadsheet form, with detailed household-level demographic and psychographic data from many sources … <a title="Programming for Patrons Who Love the Cold" class="read-more" href="https://blog.gale.com/programming-for-patrons-who-love-the-cold/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Programming for Patrons Who Love the Cold' data-link='https://blog.gale.com/programming-for-patrons-who-love-the-cold/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Programming for Patrons Who Love the Cold' data-link='https://blog.gale.com/programming-for-patrons-who-love-the-cold/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/aod/" rel="tag">AOD</a>, <a href="https://blog.gale.com/tag/business-analytics/" rel="tag">business analytics</a>, <a href="https://blog.gale.com/tag/cold/" rel="tag">cold</a>, <a href="https://blog.gale.com/tag/data-analytics/" rel="tag">data analytics</a>, <a href="https://blog.gale.com/tag/libraries/" rel="tag">libraries</a>, <a href="https://blog.gale.com/tag/programming/" rel="tag">programming</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/public-libraries/" rel="tag">public libraries</a>, <a href="https://blog.gale.com/tag/public-library/" rel="tag">public library</a></span> </footer> </div> </article> <article id="post-34529" class="post-34529 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-analytics-on-demand tag-aod tag-data tag-data-analytics tag-data-driven tag-data-driven-decisions tag-decision tag-decision-making tag-mosaics tag-public-2 tag-public-libraries tag-public-library" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/how-to-manage-71-experian-mosaics-as-library-patron-profiles/" rel="bookmark">How to Manage 71 Experian Mosaics as Library Patron Profiles</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2017-11-16T09:56:00-05:00" itemprop="dateModified">November 16, 2017</time><time class="entry-date published" datetime="2017-11-16T09:00:56-05:00" itemprop="datePublished">November 16, 2017</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/how-to-manage-71-experian-mosaics-as-library-patron-profiles/"> <img width="1215" height="740" src="https://blog.gale.com/wp-content/uploads/2017/11/mosaics-banner.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2017/11/mosaics-banner.jpg 1215w, https://blog.gale.com/wp-content/uploads/2017/11/mosaics-banner-300x183.jpg 300w, https://blog.gale.com/wp-content/uploads/2017/11/mosaics-banner-768x468.jpg 768w, https://blog.gale.com/wp-content/uploads/2017/11/mosaics-banner-1024x624.jpg 1024w" sizes="(max-width: 1215px) 100vw, 1215px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='How to Manage 71 Experian Mosaics as Library Patron Profiles' data-link='https://blog.gale.com/how-to-manage-71-experian-mosaics-as-library-patron-profiles/' data-app-id-name='category_above_content'></div><p>| By Heather Hoffman, Digital Content Coordinator,聽Toledo Lucas County Public Library | In 2016, the Toledo Lucas County Public Library developed a new strategic plan with three focus areas: Support essential literacies Foster a culture of innovation and leadership Strengthen our community engagement Strengthening our community engagement had always been a focus for the Library, … <a title="How to Manage 71 Experian Mosaics as Library Patron Profiles" class="read-more" href="https://blog.gale.com/how-to-manage-71-experian-mosaics-as-library-patron-profiles/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='How to Manage 71 Experian Mosaics as Library Patron Profiles' data-link='https://blog.gale.com/how-to-manage-71-experian-mosaics-as-library-patron-profiles/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='How to Manage 71 Experian Mosaics as Library Patron Profiles' data-link='https://blog.gale.com/how-to-manage-71-experian-mosaics-as-library-patron-profiles/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" 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</option> <option value="Botswana">Botswana </option> <option value="Bouvet Island">Bouvet Island </option> <option value="Brazil">Brazil </option> <option value="British Indian Ocean Territory">British Indian Ocean Territory </option> <option value="Brunei Darussalam">Brunei Darussalam </option> <option value="Bulgaria">Bulgaria </option> <option value="Burkina Faso">Burkina Faso </option> <option value="Burundi">Burundi </option> <option value="Cabo Verde">Cabo Verde </option> <option value="Cambodia">Cambodia </option> <option value="Cameroon">Cameroon </option> <option value="Cayman Islands">Cayman Islands </option> <option value="Central African Republic">Central African Republic </option> <option value="Chad">Chad </option> <option value="Chile">Chile </option> <option value="China">China </option> <option value="Christmas Island">Christmas Island </option> <option value="Cocos Islands">Cocos Islands </option> <option value="Colombia">Colombia </option> <option value="Comoros">Comoros </option> <option value="Congo">Congo </option> <option value="Cook Islands">Cook Islands </option> <option value="Costa Rica">Costa Rica </option> <option value="Cote d'Ivoire">Cote d'Ivoire </option> <option value="Croatia">Croatia </option> <option value="Cuba">Cuba </option> <option value="Curacao">Curacao </option> <option value="Cyprus">Cyprus </option> <option value="Czechia">Czechia </option> <option value="Democratic Republic of Congo">Democratic Republic of Congo </option> <option value="Denmark">Denmark </option> <option value="Djibouti">Djibouti </option> <option value="Dominica">Dominica </option> <option value="Dominican Republic">Dominican Republic </option> <option value="Ecuador">Ecuador </option> <option value="Egypt">Egypt </option> <option value="El Salvador">El Salvador </option> <option value="Equatorial Guinea">Equatorial Guinea </option> <option value="Eritrea">Eritrea </option> <option value="Estonia">Estonia </option> <option value="Eswatini">Eswatini </option> <option value="Ethiopia">Ethiopia </option> <option value="Falkland Islands">Falkland Islands </option> <option value="Faroe Islands">Faroe Islands </option> <option value="Fiji">Fiji </option> <option value="Finland">Finland </option> <option value="France">France </option> <option value="French Guiana">French Guiana </option> <option value="French Polynesia">French Polynesia </option> <option value="French Southern Territories">French Southern Territories </option> <option value="Gabon">Gabon </option> <option value="Gambia">Gambia </option> <option value="Georgia">Georgia </option> <option value="Germany">Germany </option> <option value="Ghana">Ghana </option> <option value="Gibraltar">Gibraltar </option> <option value="Greece">Greece </option> <option value="Greenland">Greenland </option> <option value="Grenada">Grenada </option> <option value="Guadeloupe">Guadeloupe </option> <option value="Guam">Guam </option> <option value="Guatemala">Guatemala </option> <option value="Guernsey">Guernsey </option> <option value="Guinea">Guinea </option> <option value="Guinea-Bissau">Guinea-Bissau </option> <option value="Guyana">Guyana </option> <option value="Haiti">Haiti </option> <option value="Heard Island and McDonald Islands">Heard Island and McDonald Islands </option> <option value="Holy See">Holy See </option> <option value="Honduras">Honduras </option> <option value="Hong Kong">Hong Kong </option> <option value="Hungary">Hungary </option> <option value="Iceland">Iceland </option> <option value="India">India </option> <option value="Indonesia">Indonesia </option> <option value="Iran">Iran </option> <option value="Iraq">Iraq </option> <option value="Ireland">Ireland </option> <option value="Isle of Man">Isle of Man </option> <option value="Israel">Israel </option> <option value="Italy">Italy </option> <option value="Jamaica">Jamaica </option> <option value="Japan">Japan </option> <option value="Jersey">Jersey </option> <option value="Jordan">Jordan </option> <option value="Kazakhstan">Kazakhstan </option> <option value="Kenya">Kenya </option> <option value="Kiribati">Kiribati </option> <option value="Kuwait">Kuwait </option> <option value="Kyrgyzstan">Kyrgyzstan </option> <option value="Lao People's Democratic Republic">Lao People's Democratic Republic </option> <option value="Latvia">Latvia </option> <option value="Lebanon">Lebanon </option> <option value="Lesotho">Lesotho </option> <option value="Liberia">Liberia </option> <option value="Libya">Libya </option> <option value="Liechtenstein">Liechtenstein </option> <option value="Lithuania">Lithuania </option> <option value="Luxembourg">Luxembourg </option> <option value="Macao">Macao </option> <option value="Macedonia">Macedonia </option> <option value="Madagascar">Madagascar </option> <option value="Malawi">Malawi </option> <option value="Malaysia">Malaysia </option> <option value="Maldives">Maldives </option> 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Zealand">New Zealand </option> <option value="Nicaragua">Nicaragua </option> <option value="Niger">Niger </option> <option value="Nigeria">Nigeria </option> <option value="Niue">Niue </option> <option value="Norfolk Island">Norfolk Island </option> <option value="Northern Mariana Islands">Northern Mariana Islands </option> <option value="Norway">Norway </option> <option value="Oman">Oman </option> <option value="Pakistan">Pakistan </option> <option value="Palau">Palau </option> <option value="Palestine, State of">Palestine, State of </option> <option value="Panama">Panama </option> <option value="Papua New Guinea">Papua New Guinea </option> <option value="Paraguay">Paraguay </option> <option value="Peru">Peru </option> <option value="Philippines">Philippines </option> <option value="Pitcairn">Pitcairn </option> <option value="Poland">Poland </option> <option value="Portugal">Portugal </option> <option value="Puerto Rico">Puerto Rico </option> <option value="Qatar">Qatar </option> 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