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AOD Archives | Gale Blog: Library & Educator News | K12, Academic & Public

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grid-75 tablet-grid-75" id="primary"> <main class="site-main" id="main"> <header class="page-header" aria-label="Page"> <h1 class="page-title"> AOD </h1> </header> <article id="post-42061" class="post-42061 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-analytics-on-demand tag-aod tag-data" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/daunted-by-data-you-got-this/" rel="bookmark">Daunted by Data? You Got This!</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2018-09-24T12:59:59-04:00" itemprop="dateModified">September 24, 2018</time><time class="entry-date published" datetime="2018-09-24T09:00:26-04:00" itemprop="datePublished">September 24, 2018</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/daunted-by-data-you-got-this/"> <img width="800" height="440" src="https://blog.gale.com/wp-content/uploads/2018/08/daunting-data.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" fetchpriority="high" srcset="https://blog.gale.com/wp-content/uploads/2018/08/daunting-data.jpg 800w, https://blog.gale.com/wp-content/uploads/2018/08/daunting-data-300x165.jpg 300w, https://blog.gale.com/wp-content/uploads/2018/08/daunting-data-768x422.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Daunted by Data? You Got This!' data-link='https://blog.gale.com/daunted-by-data-you-got-this/' data-app-id-name='category_above_content'></div><p>| By Lisa Novohatski, Marketing Analytics Consultant, Gale | No surprise to any of you–library culture is focused around information. Working alongside librarians for the past five years has helped me to understand how this culture both empowers staff and the communities it serves. I’ve also seen that not only are libraries great sources of information, &#8230; <a title="Daunted by Data? You Got This!" class="read-more" href="https://blog.gale.com/daunted-by-data-you-got-this/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Daunted by Data? You Got This!' data-link='https://blog.gale.com/daunted-by-data-you-got-this/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Daunted by Data? You Got This!' data-link='https://blog.gale.com/daunted-by-data-you-got-this/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/aod/" rel="tag">AOD</a>, <a href="https://blog.gale.com/tag/data/" rel="tag">data</a></span> </footer> </div> </article> <article id="post-36379" class="post-36379 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-analytics-on-demand tag-aod tag-business-analytics tag-cold tag-data-analytics tag-libraries tag-programming tag-public-2 tag-public-libraries tag-public-library" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/programming-for-patrons-who-love-the-cold/" rel="bookmark">Programming for Patrons Who Love the Cold</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2018-01-29T09:52:04-05:00" itemprop="dateModified">January 29, 2018</time><time class="entry-date published" datetime="2018-01-29T09:00:00-05:00" itemprop="datePublished">January 29, 2018</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/programming-for-patrons-who-love-the-cold/"> <img width="4911" height="3278" src="https://blog.gale.com/wp-content/uploads/2018/01/iStock-624544248.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://blog.gale.com/wp-content/uploads/2018/01/iStock-624544248.jpg 4911w, https://blog.gale.com/wp-content/uploads/2018/01/iStock-624544248-300x200.jpg 300w, https://blog.gale.com/wp-content/uploads/2018/01/iStock-624544248-768x513.jpg 768w, https://blog.gale.com/wp-content/uploads/2018/01/iStock-624544248-1024x684.jpg 1024w" sizes="(max-width: 4911px) 100vw, 4911px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Programming for Patrons Who Love the Cold' data-link='https://blog.gale.com/programming-for-patrons-who-love-the-cold/' data-app-id-name='category_above_content'></div><p>| By Fred Zimmerman, Product Manager, Analytics On Demand | Analytics On Demand helps libraries achieve their strategic priorities by applying state-of-the-art data analytics tools, running on the highly-regarded Alteryx platform. Analytics On Demand blends data exported from the library ILS, in a simple spreadsheet form, with detailed household-level demographic and psychographic data from many sources &#8230; <a title="Programming for Patrons Who Love the Cold" class="read-more" href="https://blog.gale.com/programming-for-patrons-who-love-the-cold/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Programming for Patrons Who Love the Cold' data-link='https://blog.gale.com/programming-for-patrons-who-love-the-cold/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Programming for Patrons Who Love the Cold' data-link='https://blog.gale.com/programming-for-patrons-who-love-the-cold/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/aod/" rel="tag">AOD</a>, <a href="https://blog.gale.com/tag/business-analytics/" rel="tag">business analytics</a>, <a href="https://blog.gale.com/tag/cold/" rel="tag">cold</a>, <a href="https://blog.gale.com/tag/data-analytics/" rel="tag">data analytics</a>, <a href="https://blog.gale.com/tag/libraries/" rel="tag">libraries</a>, <a href="https://blog.gale.com/tag/programming/" rel="tag">programming</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/public-libraries/" rel="tag">public libraries</a>, <a href="https://blog.gale.com/tag/public-library/" rel="tag">public library</a></span> </footer> </div> </article> <article id="post-34529" class="post-34529 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-analytics-on-demand tag-aod tag-data tag-data-analytics tag-data-driven tag-data-driven-decisions tag-decision tag-decision-making tag-mosaics tag-public-2 tag-public-libraries tag-public-library" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/how-to-manage-71-experian-mosaics-as-library-patron-profiles/" rel="bookmark">How to Manage 71 Experian Mosaics as Library Patron Profiles</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2017-11-16T09:56:00-05:00" itemprop="dateModified">November 16, 2017</time><time class="entry-date published" datetime="2017-11-16T09:00:56-05:00" itemprop="datePublished">November 16, 2017</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/how-to-manage-71-experian-mosaics-as-library-patron-profiles/"> <img width="1215" height="740" src="https://blog.gale.com/wp-content/uploads/2017/11/mosaics-banner.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://blog.gale.com/wp-content/uploads/2017/11/mosaics-banner.jpg 1215w, https://blog.gale.com/wp-content/uploads/2017/11/mosaics-banner-300x183.jpg 300w, https://blog.gale.com/wp-content/uploads/2017/11/mosaics-banner-768x468.jpg 768w, https://blog.gale.com/wp-content/uploads/2017/11/mosaics-banner-1024x624.jpg 1024w" sizes="(max-width: 1215px) 100vw, 1215px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='How to Manage 71 Experian Mosaics as Library Patron Profiles' data-link='https://blog.gale.com/how-to-manage-71-experian-mosaics-as-library-patron-profiles/' data-app-id-name='category_above_content'></div><p>| By Heather Hoffman, Digital Content Coordinator, Toledo Lucas County Public Library | In 2016, the Toledo Lucas County Public Library developed a new strategic plan with three focus areas: Support essential literacies Foster a culture of innovation and leadership Strengthen our community engagement Strengthening our community engagement had always been a focus for the Library, &#8230; <a title="How to Manage 71 Experian Mosaics as Library Patron Profiles" class="read-more" href="https://blog.gale.com/how-to-manage-71-experian-mosaics-as-library-patron-profiles/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='How to Manage 71 Experian Mosaics as Library Patron Profiles' data-link='https://blog.gale.com/how-to-manage-71-experian-mosaics-as-library-patron-profiles/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='How to Manage 71 Experian Mosaics as Library Patron Profiles' data-link='https://blog.gale.com/how-to-manage-71-experian-mosaics-as-library-patron-profiles/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/aod/" rel="tag">AOD</a>, <a href="https://blog.gale.com/tag/data/" rel="tag">data</a>, <a href="https://blog.gale.com/tag/data-analytics/" rel="tag">data analytics</a>, <a href="https://blog.gale.com/tag/data-driven/" rel="tag">data-driven</a>, <a href="https://blog.gale.com/tag/data-driven-decisions/" rel="tag">data-driven decisions</a>, <a href="https://blog.gale.com/tag/decision/" rel="tag">decision</a>, <a href="https://blog.gale.com/tag/decision-making/" rel="tag">decision making</a>, <a href="https://blog.gale.com/tag/mosaics/" rel="tag">Mosaics</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/public-libraries/" rel="tag">public libraries</a>, <a href="https://blog.gale.com/tag/public-library/" rel="tag">public library</a></span> </footer> </div> </article> <article id="post-31487" class="post-31487 post type-post status-publish format-standard has-post-thumbnail hentry category-events category-featured category-public tag-american-libraries tag-analytics-on-demand tag-aod tag-data tag-jason-kucsma tag-library-journal tag-webinar" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/register-today-driving-decisions-with-data-webinar/" rel="bookmark">Register Today! Driving Decisions with Data Webinar</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2019-04-24T15:17:19-04:00" itemprop="dateModified">April 24, 2019</time><time class="entry-date published" datetime="2017-06-29T09:05:52-04:00" itemprop="datePublished">June 29, 2017</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/register-today-driving-decisions-with-data-webinar/"> <img width="720" height="300" src="https://blog.gale.com/wp-content/uploads/2017/06/AOD_webinar_720x300-100.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2017/06/AOD_webinar_720x300-100.jpg 720w, https://blog.gale.com/wp-content/uploads/2017/06/AOD_webinar_720x300-100-300x125.jpg 300w" sizes="(max-width: 720px) 100vw, 720px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Register Today! Driving Decisions with Data Webinar' data-link='https://blog.gale.com/register-today-driving-decisions-with-data-webinar/' data-app-id-name='category_above_content'></div><p>Is Your Library Measuring Up? How can you ensure your library’s goals and initiatives support households in your community? It can be tricky, but with Analytics On Demand, you can add value to your library’s existing data and unlock key insights about your community. Join us, and American Libraries, July 24th for a free episode &#8230; <a title="Register Today! Driving Decisions with Data Webinar" class="read-more" href="https://blog.gale.com/register-today-driving-decisions-with-data-webinar/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Register Today! Driving Decisions with Data Webinar' data-link='https://blog.gale.com/register-today-driving-decisions-with-data-webinar/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Register Today! Driving Decisions with Data Webinar' data-link='https://blog.gale.com/register-today-driving-decisions-with-data-webinar/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/events/" rel="category tag">Events</a>, <a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/american-libraries/" rel="tag">american libraries</a>, <a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/aod/" rel="tag">AOD</a>, <a href="https://blog.gale.com/tag/data/" rel="tag">data</a>, <a href="https://blog.gale.com/tag/jason-kucsma/" rel="tag">Jason Kucsma</a>, <a href="https://blog.gale.com/tag/library-journal/" rel="tag">Library Journal</a>, <a href="https://blog.gale.com/tag/webinar/" rel="tag">webinar</a></span> </footer> </div> </article> <article id="post-30541" class="post-30541 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public category-updates tag-analytics tag-analytics-on-deman tag-aod tag-dashboard tag-engagement tag-feature tag-insights tag-interactive tag-marketing-action tag-non-patrons tag-patron-profiles tag-patrons tag-powerbi tag-tableau tag-the-dashboard tag-tool" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/introducing-the-dashboard/" rel="bookmark">Introducing: The Dashboard</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2019-04-24T15:17:13-04:00" itemprop="dateModified">April 24, 2019</time><time class="entry-date published" datetime="2017-06-12T08:34:32-04:00" itemprop="datePublished">June 12, 2017</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/introducing-the-dashboard/"> <img width="932" height="447" src="https://blog.gale.com/wp-content/uploads/2017/05/AOD-fun.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2017/05/AOD-fun.png 932w, https://blog.gale.com/wp-content/uploads/2017/05/AOD-fun-300x144.png 300w, https://blog.gale.com/wp-content/uploads/2017/05/AOD-fun-768x368.png 768w" sizes="(max-width: 932px) 100vw, 932px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Introducing: The Dashboard' data-link='https://blog.gale.com/introducing-the-dashboard/' data-app-id-name='category_above_content'></div><p>A new tool has been added to Analytics On Demand. It’s called the dashboard. What is the Dashboard? The Analytics On Demand dashboard gives users the ability to transform patron data and drill down into rich visuals. Best of all, once the three apps needed for the dashboard output are acquired by the library, it’s no &#8230; <a title="Introducing: The Dashboard" class="read-more" href="https://blog.gale.com/introducing-the-dashboard/">Read more</a><!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Introducing: The Dashboard' data-link='https://blog.gale.com/introducing-the-dashboard/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Introducing: The Dashboard' data-link='https://blog.gale.com/introducing-the-dashboard/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a>, <a href="https://blog.gale.com/category/updates/" rel="category tag">Updates</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/analytics-on-deman/" rel="tag">analytics on deman</a>, <a href="https://blog.gale.com/tag/aod/" rel="tag">AOD</a>, <a href="https://blog.gale.com/tag/dashboard/" rel="tag">dashboard</a>, <a href="https://blog.gale.com/tag/engagement/" rel="tag">engagement</a>, <a href="https://blog.gale.com/tag/feature/" rel="tag">Feature</a>, <a href="https://blog.gale.com/tag/insights/" rel="tag">insights</a>, <a href="https://blog.gale.com/tag/interactive/" rel="tag">interactive</a>, <a href="https://blog.gale.com/tag/marketing-action/" rel="tag">marketing action</a>, <a href="https://blog.gale.com/tag/non-patrons/" rel="tag">non patrons</a>, <a href="https://blog.gale.com/tag/patron-profiles/" rel="tag">patron profiles</a>, <a href="https://blog.gale.com/tag/patrons/" rel="tag">patrons</a>, <a href="https://blog.gale.com/tag/powerbi/" rel="tag">powerbi</a>, <a href="https://blog.gale.com/tag/tableau/" rel="tag">tableau</a>, <a href="https://blog.gale.com/tag/the-dashboard/" rel="tag">the dashboard</a>, <a href="https://blog.gale.com/tag/tool/" rel="tag">tool</a></span> </footer> </div> </article> <article id="post-19691" class="post-19691 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics-on-demand tag-aod tag-event-workshop tag-events-2 tag-libraries tag-library-journal tag-lj tag-professional-development tag-public-libraries" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/so-a-non-librarian-walks-into-a-library-full-of-librarians/" rel="bookmark">So a Non-Librarian Walks into a Library Full of Librarians&#8230;</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2019-02-19T08:12:20-05:00" itemprop="dateModified">February 19, 2019</time><time class="entry-date published" datetime="2016-07-07T08:30:43-04:00" itemprop="datePublished">July 7, 2016</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/so-a-non-librarian-walks-into-a-library-full-of-librarians/"> <img width="1772" height="1181" src="https://blog.gale.com/wp-content/uploads/2016/07/shutterstock_2492037521.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2016/07/shutterstock_2492037521.jpg 1772w, https://blog.gale.com/wp-content/uploads/2016/07/shutterstock_2492037521-300x200.jpg 300w, https://blog.gale.com/wp-content/uploads/2016/07/shutterstock_2492037521-768x512.jpg 768w, https://blog.gale.com/wp-content/uploads/2016/07/shutterstock_2492037521-1024x682.jpg 1024w, https://blog.gale.com/wp-content/uploads/2016/07/shutterstock_2492037521-150x100.jpg 150w, https://blog.gale.com/wp-content/uploads/2016/07/shutterstock_2492037521-90x60.jpg 90w" sizes="(max-width: 1772px) 100vw, 1772px" /> </a> </div> <div class="entry-content" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='So a Non-Librarian Walks into a Library Full of Librarians...' data-link='https://blog.gale.com/so-a-non-librarian-walks-into-a-library-full-of-librarians/' data-app-id-name='category_above_content'></div><p><strong>By Kelly Torpey </strong></p> <p>As I walked into the Charlotte Mecklenburg Library to attend Library Journal’s Transformative Power of Community Engagement workshop, I wasn’t sure what to expect. I knew where I was, and what I was attending, but I wasn’t entirely sure what I (a non-librarian) would glean from the experience.</p> <p>I joined Gale as a marketing team member just over six months ago. I’m new to the world of libraries, and in truth, I was hoping to listen. To listen to what libraries and librarians go through on a daily basis; their conversations, struggles, and triumphs. I was also hoping to add some type of value to the conversations I was a part of, even though I knew (or, at least I thought) my own professional and personal experiences may not be 100% relatable.</p> <p class="read-more-container"><a title="So a Non-Librarian Walks into a Library Full of Librarians&#8230;" class="read-more content-read-more" href="https://blog.gale.com/so-a-non-librarian-walks-into-a-library-full-of-librarians/#more-19691">Read more<span class="screen-reader-text">So a Non-Librarian Walks into a Library Full of Librarians&#8230;</span></a></p> <!-- AddThis Advanced Settings above via filter on the_content --><!-- AddThis Advanced Settings below via filter on the_content --><!-- AddThis Advanced Settings generic via filter on the_content --><div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='So a Non-Librarian Walks into a Library Full of Librarians...' data-link='https://blog.gale.com/so-a-non-librarian-walks-into-a-library-full-of-librarians/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='So a Non-Librarian Walks into a Library Full of Librarians...' data-link='https://blog.gale.com/so-a-non-librarian-walks-into-a-library-full-of-librarians/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/aod/" rel="tag">AOD</a>, <a href="https://blog.gale.com/tag/event-workshop/" rel="tag">event. workshop</a>, <a href="https://blog.gale.com/tag/events-2/" rel="tag">events</a>, <a href="https://blog.gale.com/tag/libraries/" rel="tag">libraries</a>, <a href="https://blog.gale.com/tag/library-journal/" rel="tag">Library Journal</a>, <a href="https://blog.gale.com/tag/lj/" rel="tag">LJ</a>, <a href="https://blog.gale.com/tag/professional-development/" rel="tag">professional development</a>, <a href="https://blog.gale.com/tag/public-libraries/" rel="tag">public libraries</a></span> </footer> </div> </article> <article id="post-17397" class="post-17397 post type-post status-publish format-standard has-post-thumbnail hentry category-public tag-analytics tag-analytics-on-demand tag-aod tag-data-analytics tag-data-driven tag-dedham-public-library tag-lis tag-public-2 tag-segmentation tag-statistics tag-success tag-success-story" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/data-driven-decision-making-ideally-locates-new-library-construction/" rel="bookmark">Data-Driven Decision Making Ideally Locates New Library Construction</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2016-06-01T09:43:33-04:00" itemprop="dateModified">June 1, 2016</time><time class="entry-date published" datetime="2016-05-09T09:00:23-04:00" itemprop="datePublished">May 9, 2016</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/data-driven-decision-making-ideally-locates-new-library-construction/"> <img width="716" height="716" src="https://blog.gale.com/wp-content/uploads/2016/05/DedhamPL_CaseStudy.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2016/05/DedhamPL_CaseStudy.jpg 716w, https://blog.gale.com/wp-content/uploads/2016/05/DedhamPL_CaseStudy-150x150.jpg 150w, https://blog.gale.com/wp-content/uploads/2016/05/DedhamPL_CaseStudy-300x300.jpg 300w, https://blog.gale.com/wp-content/uploads/2016/05/DedhamPL_CaseStudy-305x305.jpg 305w, https://blog.gale.com/wp-content/uploads/2016/05/DedhamPL_CaseStudy-125x125.jpg 125w, https://blog.gale.com/wp-content/uploads/2016/05/DedhamPL_CaseStudy-80x80.jpg 80w, https://blog.gale.com/wp-content/uploads/2016/05/DedhamPL_CaseStudy-60x60.jpg 60w" sizes="(max-width: 716px) 100vw, 716px" /> </a> </div> <div class="entry-content" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Data-Driven Decision Making Ideally Locates New Library Construction' data-link='https://blog.gale.com/data-driven-decision-making-ideally-locates-new-library-construction/' data-app-id-name='category_above_content'></div><p><em>Posted on May 9, 2016</em></p> <p>When Dedham Public Library realized the time had come to replace both its 19th century main library and early 20th century branch, the primary question was, where is the best place to construct a new library to meet the needs of our 21st century patrons?</p> <div data-canvas-width="625.4344738562094">A professional librarian with more than four decades of experience in public and academic libraries was called upon to help answer the question. Mary Ann Tricarico, BA, MLS, MA, DA, began researching, tabulating and analyzing information to create a strategic planning document to optimally locate the new construction. “All my career I’ve been involved in answering complex questions about communities, patron populations, borrowing patterns and usage data – all hand- calculated and hand-tabulated,” she says, noting that it’s an expensive and time- consuming activity.</div> <p class="read-more-container"><a title="Data-Driven Decision Making Ideally Locates New Library Construction" class="read-more content-read-more" href="https://blog.gale.com/data-driven-decision-making-ideally-locates-new-library-construction/#more-17397">Read more<span class="screen-reader-text">Data-Driven Decision Making Ideally Locates New Library Construction</span></a></p> <!-- AddThis Advanced Settings above via filter on the_content --><!-- AddThis Advanced Settings below via filter on the_content --><!-- AddThis Advanced Settings generic via filter on the_content --><div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Data-Driven Decision Making Ideally Locates New Library Construction' data-link='https://blog.gale.com/data-driven-decision-making-ideally-locates-new-library-construction/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Data-Driven Decision Making Ideally Locates New Library Construction' data-link='https://blog.gale.com/data-driven-decision-making-ideally-locates-new-library-construction/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/aod/" rel="tag">AOD</a>, <a href="https://blog.gale.com/tag/data-analytics/" rel="tag">data analytics</a>, <a href="https://blog.gale.com/tag/data-driven/" rel="tag">data-driven</a>, <a href="https://blog.gale.com/tag/dedham-public-library/" rel="tag">dedham public library</a>, <a href="https://blog.gale.com/tag/lis/" rel="tag">lis</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/segmentation/" rel="tag">segmentation</a>, <a href="https://blog.gale.com/tag/statistics/" rel="tag">statistics</a>, <a href="https://blog.gale.com/tag/success/" rel="tag">Success</a>, <a href="https://blog.gale.com/tag/success-story/" rel="tag">success story</a></span> </footer> </div> </article> <article id="post-13563" class="post-13563 post type-post status-publish format-standard has-post-thumbnail hentry category-public tag-analytics tag-analytics-on-demand tag-aod tag-consortia tag-cslp tag-state-libraries tag-state-library-of-south-carolina tag-strategic-planning" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/strategic-planning-takes-a-leap-forward-with-data-analytics/" rel="bookmark">Strategic Planning Takes a Leap Forward with Data Analytics</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2015-12-03T08:25:58-05:00" itemprop="datePublished">December 3, 2015</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/strategic-planning-takes-a-leap-forward-with-data-analytics/"> <img width="900" height="600" src="https://blog.gale.com/wp-content/uploads/2015/02/aodblogbanner2.png" class="attachment-full size-full wp-post-image" alt="Analytics On Demand" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2015/02/aodblogbanner2.png 900w, https://blog.gale.com/wp-content/uploads/2015/02/aodblogbanner2-300x200.png 300w, https://blog.gale.com/wp-content/uploads/2015/02/aodblogbanner2-150x100.png 150w, https://blog.gale.com/wp-content/uploads/2015/02/aodblogbanner2-90x60.png 90w" sizes="(max-width: 900px) 100vw, 900px" /> </a> </div> <div class="entry-content" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Strategic Planning Takes a Leap Forward with Data Analytics' data-link='https://blog.gale.com/strategic-planning-takes-a-leap-forward-with-data-analytics/' data-app-id-name='category_above_content'></div><p>Posted 12/3/2015</p> <p>By Jackie Sullivan and Sarah Withers</p> <p>Mastering data analytics for public library administrators and their board of trustees is a critical success factor for planning and community engagement. The South Carolina State Library wanted to optimize the strategic planning resources that public libraries currently have available including collection strategy, materials investment, outreach, and programming to drive more value to the communities they serve. </p> <p class="read-more-container"><a title="Strategic Planning Takes a Leap Forward with Data Analytics" class="read-more content-read-more" href="https://blog.gale.com/strategic-planning-takes-a-leap-forward-with-data-analytics/#more-13563">Read more<span class="screen-reader-text">Strategic Planning Takes a Leap Forward with Data Analytics</span></a></p> <!-- AddThis Advanced Settings above via filter on the_content --><!-- AddThis Advanced Settings below via filter on the_content --><!-- AddThis Advanced Settings generic via filter on the_content --><div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Strategic Planning Takes a Leap Forward with Data Analytics' data-link='https://blog.gale.com/strategic-planning-takes-a-leap-forward-with-data-analytics/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Strategic Planning Takes a Leap Forward with Data Analytics' data-link='https://blog.gale.com/strategic-planning-takes-a-leap-forward-with-data-analytics/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/aod/" rel="tag">AOD</a>, <a 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