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class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com'>Ideas</a> <div class='thh__itemDesc'>Explore the world's #1 largest database of ideas and innovations, with 478,779 inspiring examples.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendreports.com'>Trend Reports</a> <div class='thh__itemDesc'>Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/newsletter'>Newsletter</a> <div class='thh__itemDesc'>Join 104,865 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' 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tools and frameworks with our full learning database.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/best-innovation-books'>Innovation Books</a> <div class='thh__itemDesc'>Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.</div> </div> </div> </div> <div data-page='keynotes' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.jeremygutsche.com'>Jeremy Gutsche</a> <div class='thh__itemDesc'>Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/best-innovation-keynote-speakers'>Our Team of Speakers & Virtual Presenters</a> <div 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Program </a> <div class='thh__itemDesc'>Become a Futurist with our immersive 5-Day program at Future Festival World Summit.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com/elearning'>Online eLearning</a> <div class='thh__itemDesc'>Learn the fundamentals of futurism and trends with 100+ online courses about innovation.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='about' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/contact'>Contact</a> <div class='thh__itemDesc'>Get in touch to learn more, ask a question or submit a 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th__pro' data-type='category' data-cat='marketing-strategy' data-cig=''> <div class='thp__topCat th__container'> <h1 class='thp__catH1'>Marketing Consumer Insights</h1> </div> <div class='th__container thp__content'> <div class='thp__index'> <div class='thp__indexBtns'> <span class='thp__reportCont'><a href='https://www.trendreports.com/Marketing-Trend-Report'><button type='button' class='tha__btn thp__indexBtn thp__indexBtn--freereport'>MARKETING TREND REPORT</button></a></span> <button data-btn='switchindexpage' data-page='new' type='button' class='tha__btn thp__indexBtn thp__indexBtn--selected'>NEWLY ADDED</button> <button data-btn='switchindexpage' data-page='categories' type='button' class='tha__btn thp__indexBtn'>CATEGORY LIST</button> <button data-btn='switchindexpage' data-page='index' type='button' class='tha__btn thp__indexBtn'>FULL INDEX</button> </div> <div class='thp__indexPages'> </div> </div> <div class='thp__page'> <div class='thp__article thpa' data-id='551737' > <a href='/protrends/collaboration-candle' class='thpa__t1'><span class='thpa__t1Inner'>Collaboration Candle</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Legacy food brands invest in candle collaborations to leverage novelty</div> <div class='thpa__body'>Trend - Established food brands are partnering with candle companies to venture into the home goods space. Offering decadent scents and premium ingredients, these collaborations aim to inject the brand's identity into everyday life, providing consumers with a new way to experience its products.<br /> <br /> Insight - Consumers often seek novelty in their purchases, gravitating to exclusivity and the opportunity to engage with brands in a fresh, unique way. Brands are responding by teaming up with leaders in adjacent industries, leveraging their shared reputations to attract consumers drawn to their designs or signature scents. Leveraging partnerships allows brands to expand into unconventional sectors, connecting them with consumers who may not typically interact with their products in the grocery store.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can your brand leverage collaboration to access new, untapped markets? </div> <div class='thpa__buttons'> <a href='/protrends/collaboration-candle'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/collaboration-candle'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/collaboration-candle'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>8.3</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:73%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:27%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:77%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:23%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span class='demo__ageBox demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pattern--active pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/co-creation' title='Co-creation' class='mt mt__co-creation pngFix' ></a><a href='/megatrend/hybridization' title='Hybridization' class='mt mt__hybridization pngFix' ></a><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='541752' data-pc='4' href='/trends/goose-creek1' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Summer Treat-Inspired Candle Collections' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/541/541752/541752_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Summer Treat-Inspired Candle Collections</div> <div class='thar__title2'>Goose Creek Has Teamed Up with Popsicle® and Good Humor®</div><div class='thar__summary'> Goose Creek, a brand known for producing premium candles with strong, long-lasting fragrances, recently entered a collaboration with Popsicle® and Good Humor® to launch a new candle collection... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:87%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:13%'></div> </div> </a><a data-is='230c' data-id='549595' data-pc='3' href='/trends/foodinspired-candle' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Food-Inspired Candle Collections' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/549/549595/549595_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Food-Inspired Candle Collections</div> <div class='thar__title2'>The Campbell's® Releases Its Report Alongside Cheeky Candles</div><div class='thar__summary'> The Campbell’s® recently debuted its Third Annual State of the Sides Report and an exciting food-inspired candle collection. Launched as part of the brand’s Sides Season™, the... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:95%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:5%'></div> </div> </a><a data-is='230c' data-id='546747' data-pc='1' href='/trends/homesick-x-dunkin-donuts' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='QSR Coffee-Based Fragrant Candles' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546747/546747_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>QSR Coffee-Based Fragrant Candles</div> <div class='thar__title2'>Homesick x Dunkin’ Donuts Offer Espresso-Infused Products</div><div class='thar__summary'> Homesick x Dunkin’ Donuts offers a unique selection of coffee-based fragrant candles and products, distinguishing itself in the quick-service restaurant (QSR) merchandise landscape. Unlike many... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:77%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:23%'></div> </div> </a><a data-is='230c' data-id='529924' data-pc='1' href='/trends/little-debbie-x-goose-creek-candles' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Snack Cake-Scented Candles' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/529/529924/529924_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Snack Cake-Scented Candles</div> <div class='thar__title2'>Little Debbie x Goose Creek Candles Come in 12 Variations</div><div class='thar__summary'> The Little Debbie x Goose Creek Candles are a collaboration series of home scent options for avid snack cake fans alike to pick up this springtime. The 14.5-ounce candles feature a three-wick form... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:50%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:50%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='551430' > <a href='/protrends/diy-retailer' class='thpa__t1'><span class='thpa__t1Inner'>DIY Retailer</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Specialized retailers are offering assemble-it-yourself products to reduce costs</div> <div class='thpa__body'>Trend - Retailers across various industries, such as home and garden, crafts, and even electronics are launching with an emphases on DIY projects. By focusing on DIY, these retailers mainly provide base components rather than prebuilt items, often leading to significantly lower prices than competitors.<br /> <br /> Insight - Many consumers prioritize saving money over saving time. When shopping for furniture, for example, consumers opt to buy more affordable DIY furniture rather than more expensive pre-built options. These priorities are now extending to other industries, with consumers in adjacent spaces opting for more engaging DIY solutions in search of both a hobby and a method of saving money. In order to appeal to these consumers in a broader sense, specialized retailers with a focus on DIY are opening.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can we leverage the growing interest in DIY solutions to create more engaging and cost-effective products for our customers? </div> <div class='thpa__buttons'> <a href='/protrends/diy-retailer'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/diy-retailer'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/diy-retailer'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>7.3</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:65%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:35%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:56%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:44%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pattern--active pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pattern--active pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/gamification' title='Gamification' class='mt mt__gamification pngFix' ></a><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a><a href='/megatrend/catalyzation' title='Catalyzation' class='mt mt__catalyzation pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='516040' data-pc='1' href='/trends/possibility-place' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Inspiring Multi-Shop Pop-Ups' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/516/516040/516040_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Inspiring Multi-Shop Pop-Ups</div> <div class='thar__title2'>Pinterest's Possibility Place Immerses Guests in Inspiration</div><div class='thar__summary'> As part of its latest It’s Possible campaign, Pinterest opened the doors to a real-life Possibility Place pop-up that invites its community to explore and find inspiration in a corner shop, a... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:72%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:28%'></div> </div> </a><a data-is='230c' data-id='551427' data-pc='1' href='/trends/mr-diy' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><i class='thm__trendVideo material-icons'>play_circle_filled</i><img width=468 height=150 class='thar__img' alt='Specialized D.I.Y. Retailers' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/551/551427/551427_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Specialized D.I.Y. Retailers</div> <div class='thar__title2'>MR D.I.Y Helps Consumers Save Money with a Do-it-Yourself Approach</div><div class='thar__summary'> MR D.I.Y., Malaysia’s largest home improvement retailer, recently introduced a new mascot named PANDAi as part of its “MR D.I.Y. PANDAi Jaga Anda” initiative. The friendly panda... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:80%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:20%'></div> </div> </a><a data-is='230c' data-id='523653' data-pc='1' href='/trends/mylowes' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='DIY Retailer Rewards Programs' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/523/523653/523653_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>DIY Retailer Rewards Programs</div> <div class='thar__title2'>Lowe’s Launches the MyLowe’s Rewards Loyalty Program</div><div class='thar__summary'> Lowe’s introduces a loyalty program catering specifically to the do-it-yourself customer base. The MyLowe’s Rewards program stands out with its exclusive perks, providing a tailored... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:53%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:47%'></div> </div> </a><a data-is='230c' data-id='551428' data-pc='1' href='/trends/sparkfun-electronics' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Engaging DIY Electronics Retailers' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/551/551428/551428_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Engaging DIY Electronics Retailers</div> <div class='thar__title2'>SparkFun Electronics Lowers Costs with DIY Approach</div><div class='thar__summary'> SparkFun Electronics is an online retailer that specializes in providing individual electronic components and tools for hobbyists, educators, and professionals. By offering a wide range of parts... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:56%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:44%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='534330' > <a href='/protrends/gen-z-pickles' class='thpa__t1'><span class='thpa__t1Inner'>Gen Z Pickles</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Gen Z's pickle obsession blends bold flavors, health benefits, and self-expression</div> <div class='thpa__body'>Trend - Gen Z is transforming the pickle market with a fresh, trendy approach that combines unique flavors, clean ingredients, and eye-catching branding. Good Girl Snacks epitomizes this trend with vibrant, Y2K-style branding and engaging social media presence. This demographic's obsession with pickles is reflected in the massive engagement on TikTok, where hashtags like #pickle and #picklesnack boast billions of views.<br /> <br /> Insight - Branding plays a critical role in capturing Gen Z's attention, particularly for everyday pantry items. This generation's food choices extend beyond mere culinary preference, often serving as cultural statements that reflect identity and values. Take, for example, the resurgence of the pickle. Similar to past food fads, Gen Z's current fixation has elevated this familiar snack into a cultural touchstone, with brands capitalizing on its popularity through creative marketing strategies.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can your brand create visually stunning, high-quality products that cater to Gen Z's preferences for clean ingredients and bold flavors? </div> <div class='thpa__buttons'> <a href='/protrends/gen-z-pickles'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/gen-z-pickles'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/gen-z-pickles'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>7.1</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:66%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:34%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:57%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:43%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:90%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:10%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span class='demo__ageBox demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pattern--active pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pattern--active pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='525536' data-pc='3' href='/trends/hot-girl-pickles' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Snackable Girly Pickles' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/525/525536/525536_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Snackable Girly Pickles</div> <div class='thar__title2'>Hot Girl Pickles Play with Middle Eastern Flavors & Viral Movements</div><div class='thar__summary'> In recent years, there has been a surge in consumers’ affinity for all things pickle-related and Good Girl Snacks is taking a passion for pickles to new heights with Hot Girl Pickles. Honey... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:82%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:18%'></div> </div> </a><a data-is='230c' data-id='509363' data-pc='1' href='/trends/hellofresh-pickle-box' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Pickle-Themed Snack Kits' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/509/509363/509363_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Pickle-Themed Snack Kits</div> <div class='thar__title2'>The HelloFresh Pickle Box is Packed with Tangy and Sweet Snacks</div><div class='thar__summary'> Avid pickle fans are sure to rejoice with the news of the HelloFresh Pickle Box as the perfect option for them to pick up this summer to ensure their pantry is packed with pickle-themed snacks.... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:65%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:35%'></div> </div> </a><a data-is='230c' data-id='522098' data-pc='1' href='/trends/boulder-canyon-grillos-pickles' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Collaboration Pickle Potato Chips' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/522/522098/522098_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Collaboration Pickle Potato Chips</div> <div class='thar__title2'>Boulder Canyon Grillo’s Pickles Chips are Limited-Edition</div><div class='thar__summary'> The Boulder Canyon Grillo’s Pickles Classic Dill Pickle Potato Chips are a new snack product created in partnership between the brands to provide snackers with a decidedly tangy option to try out.... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:65%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:35%'></div> </div> </a><a data-is='230c' data-id='527543' data-pc='1' href='/trends/fermented-pickle-chip' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Fermented Pickle Chips' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527543/527543_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Fermented Pickle Chips</div> <div class='thar__title2'>Bubbies is Debuting a Food Innovation at Natural Products Expo West</div><div class='thar__summary'> At the upcoming 2024 Natural Products Expo West event, Bubbies Fine Foods will be debuting the world’s first fermented pickle chip in two varieties. The brand’s Original and Spicy... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:55%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:45%'></div> </div> </a><a data-is='230c' data-id='514512' data-pc='1' href='/trends/pickle-pouch-snack-packs' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Grab-and-Go Pouched Pickle Snacks' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/514/514512/514512_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Grab-and-Go Pouched Pickle Snacks</div> <div class='thar__title2'>SuckerPunch Pickle Pouch Snack Packs Come in Two Flavors</div><div class='thar__summary'> The SuckerPunch Pickle Pouch Snack Packs are a series of convenient products for consumers to pick up when looking for a delicious yet low-calorie snack to enjoy at their leisure. The snack features... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:42%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:58%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='545435' > <a href='/protrends/branded-oral' class='thpa__t1'><span class='thpa__t1Inner'>Branded Oral</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Social media influences the creation of branded oral care products</div> <div class='thpa__body'>Trend - Oral care products are increasingly drawing inspiration from iconic brands and well-known names across the fashion, pop culture, and consumer packaged goods industries. These products often include toothpaste, toothbrushes, mouthwash, and floss, all designed to resonate with modern fan bases.<br /> <br /> Insight - Social media platforms have connected younger audiences around shared interests, allowing them to engage with products in ways that reflect their digital habits. In response, brands across various industries are opening themselves up to cross-industry collaborations, aiming to attract fans of established brands and convert them into loyal customers. Businesses that effectively tap into current social media trends and influences are better positioned to capture the attention of young shoppers.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can your brand leverage cross-industry collaboration to maintain consumer interest? </div> <div class='thpa__buttons'> <a href='/protrends/branded-oral'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/branded-oral'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/branded-oral'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>7.6</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:72%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:28%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:68%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:32%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:87%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:13%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span class='demo__ageBox demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-1106px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pattern--active pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/co-creation' title='Co-creation' class='mt mt__co-creation pngFix' ></a><a href='/megatrend/hybridization' title='Hybridization' class='mt mt__hybridization pngFix' ></a><a href='/megatrend/prosumerism' title='Prosumerism' class='mt mt__prosumerism pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='539219' data-pc='2' href='/trends/hismile-x-barbie' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Glam Oral Care Collabs' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/539/539219/539219_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Glam Oral Care Collabs</div> <div class='thar__title2'>Hismile x Barbie Dropped a Pink Bubblegum Toothpaste and Bundle</div><div class='thar__summary'> Hismile x Barbie teamed up to create Barbie’s Bundle, featuring an all-new Pink Bubblegum Toothpaste and a Hot Pink Electric Toothbrush to make routine oral care flavorful and stylish.... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:83%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:17%'></div> </div> </a><a data-is='230c' data-id='541840' data-pc='2' href='/trends/energy-drink-toothpaste' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Tangy Energy Toothpastes' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/541/541840/541840_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Tangy Energy Toothpastes</div> <div class='thar__title2'>Hismile's Energy Drink Toothpaste Invigorates with a Bright Citrus Flavor</div><div class='thar__summary'> Club Hismile’s exclusive Subscription Flavor of the month is Energy Drink toothpaste, which is a far cry from conventional toothpaste flavors but promises an experience that’s just as... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:75%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:25%'></div> </div> </a><a data-is='230c' data-id='544408' data-pc='1' href='/trends/ordo-sonic-lite' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Collaboration Toy Toothbrushes' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/544/544408/544408_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Collaboration Toy Toothbrushes</div> <div class='thar__title2'>The Ordo Sonic Lite Toothbrush Comes in a New Squishmallows Edition</div><div class='thar__summary'> This Ordo toothbrush range is being launched by the brand in the UK In a new Squishmallows special edition to provide kids, teens and adults alike with a fun oral care accessory for their lifestyle.... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:71%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:29%'></div> </div> </a><a data-is='230c' data-id='538850' data-pc='1' href='/trends/moon-oral-beauty' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Cartoon Cat-Like Toothbrushes' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/538/538850/538850_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Cartoon Cat-Like Toothbrushes</div> <div class='thar__title2'>Sanrio's Hello Kitty Unveils a Collaboration with MOON Oral Beauty</div><div class='thar__summary'> Sanrio has tapped MOON Oral Beauty, uniting dental care with fandom through a delightful collaboration featuring the beloved Hello Kitty character. This latest release introduces a Hello Kitty-... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:64%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:36%'></div> </div> </a></div> </div><div class='thp__frameContOuter'><div class='thp__top thp__top--second thp__frameContainer'> <div class='th__container thp__topInner thp__frameContainerInner'> <iframe id='thp__frame' class='thp__frame' src='/apps/redesign/patterns?lr=1'></iframe> </div> </div></div><div class='thp__article thpa' data-id='545418' > <a href='/protrends/recycled-toiletry' class='thpa__t1'><span class='thpa__t1Inner'>Recycled Toiletry</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Toiletry brands are increasingly using recycled and organic materials</div> <div class='thpa__body'>Trend - Toiletry companies are launching eco-friendly product lines with recycled and organic materials. Utilizing post-consumer recycled plastics, papers, and bamboo, these products further reduce the environmental footprint of single-use disposable papers, while only marginally increasing prices.<br /> <br /> Insight - Environmentally-conscious consumers find pride in using products from brands that align with their personal values. These consumers are far more likely to purchase products with recyclable packaging, recycled materials, and without single-use plastics. These consumers believe in voting with their dollar toward products that make progress toward a genuine greener future. As a result, brands from typically unsustainable industries, such as toiletries, are now turning to recycled materials.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How could your brand make a difference in its industry sector by incorporating post-consumer and recyclable materials? </div> <div class='thpa__buttons'> <a href='/protrends/recycled-toiletry'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/recycled-toiletry'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/recycled-toiletry'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>7.5</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:71%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:29%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:67%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:33%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:87%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:13%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-1106px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pattern--active pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pattern--active pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/tribalism' title='Tribalism' class='mt mt__tribalism pngFix' ></a><a href='/megatrend/naturality' title='Naturality' class='mt mt__naturality pngFix' ></a><a href='/megatrend/authenticity' title='Authenticity' class='mt mt__authenticity pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='536821' data-pc='1' href='https://www.cleanthesky.com/innovation/premium-bath-tissue' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Recyclable Paper Tissue Packaging' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/536/536821/536821_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Recyclable Paper Tissue Packaging</div> <div class='thar__title2'>ARIA Premium Bath Tissue Packaging Can Be Curbside Recycled</div><div class='thar__summary'> Georgia-Pacific relaunched its ARIA brand, sharing a three-ply premium bath tissue product made from 100% recycled fiber, sold in recyclable paper packaging. “The original ARIA offering... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:82%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:18%'></div> </div> </a><a data-is='230c' data-id='486939' data-pc='2' href='/trends/tubeless-toilet-paper' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Tube-Free Toilet Paper Products' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/486/486939/486939_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Tube-Free Toilet Paper Products</div> <div class='thar__title2'>Cushelle Tubeless Toilet Paper is Launching in the UK</div><div class='thar__summary'> The Cushelle tubeless toilet paper is a new product being launched into the UK market to provide consumers with a lower-waste product and even more value. The toilet paper is made with no paper... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:62%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:38%'></div> </div> </a><a data-is='230c' data-id='525898' data-pc='4' href='https://www.cleanthesky.com/innovation/recycled-paper-towel' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Recycled Paper Towels' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/525/525898/525898_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Recycled Paper Towels</div> <div class='thar__title2'>Reel Recycled Paper Towels are Premium, Tree-Free Paper Towels</div><div class='thar__summary'> Reel Recycled Paper Towels have appeared on the market as a sustainable alternative for tackling smudges and messes. The product is made from 100% recycled paper, with a minimum of 80% post-consumer... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:58%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:42%'></div> </div> </a><a data-is='230c' data-id='545299' data-pc='1' href='/trends/rollieco' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Recycled Bamboo Toilet Papers' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/545/545299/545299_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Recycled Bamboo Toilet Papers</div> <div class='thar__title2'>Rollieco's Three-Ply Bamboo Toilet Paper is 100% Recycled</div><div class='thar__summary'> Rollieco’s 100% recycled bamboo toilet paper is designed with sustainability and environmental responsibility in mind. The product is made entirely from recycled bamboo fibers, which helps reduce... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:73%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:27%'></div> </div> </a><a data-is='230c' data-id='525985' data-pc='1' href='https://www.cleanthesky.com/innovation/tesco-paper-products' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Recycled Cardboard Toilet Papers' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/525/525985/525985_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Recycled Cardboard Toilet Papers</div> <div class='thar__title2'>These Tesco Paper Products are for the Kitchen and Bathroom</div><div class='thar__summary'> These Tesco paper products have been developed as a series of recycled solutions for the kitchen and bathroom that make use of the tonnes of cardboard recycled on a regular basis. The paper products... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:58%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:42%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='543147' > <a href='/protrends/traceable-sustainability' class='thpa__t1'><span class='thpa__t1Inner'>Traceable Sustainability</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Packaging brands are adding traceability to packages for verification</div> <div class='thpa__body'>Trend - Packaging brands are creating tech-based solutions for traceability. These enable consumers, and partnered businesses, to trace packaging back to its source. Often via scanning a QR code, NFC touchpoint, or blockchain ID, it is easy for any user to verify stated sustainability claims.<br /> <br /> Insight - While many brands claim their packaging solutions are sustainable or recyclable, making claims such as "76% recycled aluminum,' there is no convenient way for the average consumer to verify most of these statements. While some packaging solutions, such as paper-based ones, are more clearly sustainable, some may be more difficult to ascertain. However, consumers who desire to live eco-friendly lifestyles would appreciate further assurance, leading to brands adding traceable packaging solutions.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How could your brand deepen its connection to consumers by increasing transparency? </div> <div class='thpa__buttons'> <a href='/protrends/traceable-sustainability'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/traceable-sustainability'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/traceable-sustainability'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>6.7</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:65%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:35%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:50%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:50%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:85%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:15%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span class='demo__ageBox demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span class='demo__ageBox demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-1185px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pattern--active pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pattern--active pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/naturality' title='Naturality' class='mt mt__naturality pngFix' ></a><a href='/megatrend/catalyzation' title='Catalyzation' class='mt mt__catalyzation pngFix' ></a><a href='/megatrend/authenticity' title='Authenticity' class='mt mt__authenticity pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='543144' data-pc='1' href='/trends/securikett' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Sustainable Sourceable Packagings' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/543/543144/543144_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Sustainable Sourceable Packagings</div> <div class='thar__title2'>Securikett's Eco-Friendly Packaging are Verifiable by Consumers</div><div class='thar__summary'> Securikett’s packaging solutions focus on sustainability and security. The company offers a range of eco-friendly packaging options, including PaperVOID labels and tapes, which are designed to be... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:87%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:13%'></div> </div> </a><a data-is='230c' data-id='543145' data-pc='1' href='/trends/trace' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Blockchain-Traceable Packagings' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/543/543145/543145_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Blockchain-Traceable Packagings</div> <div class='thar__title2'>'TraceX' Enables Consumers to Freely Verify Packaging Sources</div><div class='thar__summary'> TraceX Technologies is a company that leverages blockchain technology to enhance traceability and transparency within the food supply chain. Their traceability solutions enable businesses to track... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:76%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:24%'></div> </div> </a><a data-is='230c' data-id='520797' data-pc='1' href='/trends/bastille-fragrances' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Connected Fragrance Bottles' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/520/520797/520797_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Connected Fragrance Bottles</div> <div class='thar__title2'>Two Bastille Fragrances are Now Bottled with Links to Digital Twins</div><div class='thar__summary'> Two Bastille fragrances, including the best-selling Pleine Lune and the newly released Paradis Nuit, are enhanced with packaging that includes RFID tags and QR codes that link to cloud-based digital... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:59%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:41%'></div> </div> </a><a data-is='230c' data-id='532037' data-pc='1' href='https://www.cleanthesky.com/innovation/neo-wtr-1' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Sustainable Ocean-Made Bottles' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/532/532037/532037_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Sustainable Ocean-Made Bottles</div> <div class='thar__title2'>NEO WTR Launches the New 100% Prevented Ocean Plastic Bottles</div><div class='thar__summary'> NEO WTR has recently announced plans to launch 100% Prevented Ocean Plastic bottles. The brand has unveiled a new range of spring water housed in fully recycled ocean-bound plastic bottles with... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:51%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:49%'></div> </div> </a><a data-is='230c' data-id='544258' data-pc='1' href='/trends/moroccan-olive-oil' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Traceable Moroccan Olive Oils' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/544/544258/544258_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Traceable Moroccan Olive Oils</div> <div class='thar__title2'>Moresh's Scannable QR Codes Take Consumers from Orchard to Bottle</div><div class='thar__summary'> Award-winning Moresh is the first Moroccan olive oil to offer full traceability thanks to a scannable QR code that takes consumers on a virtual journey from origins and harvests to bottling, testing... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:43%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:57%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='541162' > <a href='/protrends/gamified-storefront' class='thpa__t1'><span class='thpa__t1Inner'>Gamified Storefront</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Brands are gamifying brick and mortar stores for the retailtainment trend</div> <div class='thpa__body'>Trend - Brick-and-mortar storefronts are adding elements of gamification and entertainment to improve the in-store shopping experience. These 'retailtainment' initiatives add immersive experiences and interactive elements to increase consumer engagement and pull the focus away from simply spending money.<br /> <br /> Insight - It is undeniable that the convenience and accessibility of online shopping leads to more consumers opting to simply shop online each year. While some who prefer in-store shopping value being able to physically touch, or try, an item before purchasing it, others are attracted to the social aspect of in-store retail. These features alone do not add enough value to pull online shoppers back to physical stores. This is leading to 'retailtainment,' brands debuting immersive in-store experiences.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can we integrate gamification and entertainment into our physical spaces to create a more engaging and immersive experience for our customers? </div> <div class='thpa__buttons'> <a href='/protrends/gamified-storefront'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/gamified-storefront'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/gamified-storefront'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>8.4</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:87%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:13%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:85%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:15%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:82%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:18%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span class='demo__ageBox demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-1106px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pattern--active pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pattern--active pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/multisensation' title='Multisensation' class='mt mt__multisensation pngFix' ></a><a href='/megatrend/gamification' title='Gamification' class='mt mt__gamification pngFix' ></a><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='493735' data-pc='1' href='/trends/metaverse-stores' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Gamified Metaverse Stores' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/493/493735/493735_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Gamified Metaverse Stores</div> <div class='thar__title2'>Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc</div><div class='thar__summary'> French clothing brand Lacoste teamed up with Web3 development company Emperia to create a metaverse store that invites shoppers straight into the jaws of a virtual crocodile. Inside the space,... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:74%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:26%'></div> </div> </a><a data-is='230c' data-id='494259' data-pc='1' href='/trends/ar-storefront' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Interactive Arcade Storefronts' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/494/494259/494259_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Interactive Arcade Storefronts</div> <div class='thar__title2'>JD & Snap London Created an AR Storefront for Christmas</div><div class='thar__summary'> As part of its ‘King of the Game’ Christmas campaign, sports retailer JD teamed up with Snap to turn its London storefront into an AR storefront. With the storefront turned into a giant... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:73%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:27%'></div> </div> </a><a data-is='230c' data-id='542242' data-pc='1' href='/trends/kate-shibuya' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><i class='thm__trendVideo material-icons'>play_circle_filled</i><img width=468 height=150 class='thar__img' alt='Multi-Sensory Flagship Stores' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/542/542242/542242_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Multi-Sensory Flagship Stores</div> <div class='thar__title2'>KATE Shibuya Offers Immersive Digital and Physical Experiences</div><div class='thar__summary'> KATE Shibuya presents a groundbreaking flagship store that integrates digital and physical elements to offer an immersive shopping experience. This innovative retail environment blends cutting-edge... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:86%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:14%'></div> </div> </a><a data-is='230c' data-id='519787' data-pc='2' href='/trends/lego-snow-throw' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Digital Snowball Competitions' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/519/519787/519787_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Digital Snowball Competitions</div> <div class='thar__title2'>The LEGO Snow Throw Pits NYC and London Stores Against One Another</div><div class='thar__summary'> The LEGO Snow Throw is a first-of-its-kind transatlantic, interactive game that transforms storefront windows into digital snowball machines. For the holiday season, people who pass by the 5th... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:76%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:24%'></div> </div> </a><a data-is='230c' data-id='537481' data-pc='1' href='/trends/interactive-cosmetics-retail-stores-watsons-upgrades-its-stores-for-gen-z-a' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Interactive Cosmetics Retail Stores' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/537/537481/537481_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Interactive Cosmetics Retail Stores</div> <div class='thar__title2'>Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers</div><div class='thar__summary'> Watsons, a leading Asian beauty and health retailer, has strategically upgraded its stores as interactive cosmetics retail stores to cater to the interactive and dynamic preferences of Gen Z and Gen... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:75%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:25%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='540980' > <a href='/protrends/seamless-engagement' class='thpa__t1'><span class='thpa__t1Inner'>Seamless Engagement</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Pop-ups that require minimal time to engage consumers are gaining traction</div> <div class='thpa__body'>Trend - Brands are creating passive pop-ups, such as billboards or signposts, that beget consumers to engage with only a brief action. These are more engaging than regular billboards while not requiring much time from consumers. Additionally, brands do not need to staff these pop-ups, thus reducing costs.<br /> <br /> Insight - The average person living in a major city faces hundreds of advertisements a day. To this extent, most simply filter out regular ads, leading to brands not leaving a lasting impression. While some brands try to launch full-scale pop-up events that invite consumers to explore a detailed activation, not all consumers have spare time for such activities, leading to brands finding a middle ground for pop-ups that beget enough interaction to leave an impression, but do not intrude on daily schedules.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How could your brand benefit from passive engagement opportunities to enhance its marketing strategies? </div> <div class='thpa__buttons'> <a href='/protrends/seamless-engagement'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/seamless-engagement'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/seamless-engagement'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>7.2</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:74%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:26%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:62%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:38%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:80%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:20%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span class='demo__ageBox demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-1185px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pattern--active pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pattern--active pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/multisensation' title='Multisensation' class='mt mt__multisensation pngFix' ></a><a href='/megatrend/gamification' title='Gamification' class='mt mt__gamification pngFix' ></a><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='523913' data-pc='3' href='/trends/hug-to-unlock' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><i class='thm__trendVideo material-icons'>play_circle_filled</i><img width=468 height=150 class='thar__img' alt='Hug-Activated Marketing Machines' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/523/523913/523913_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Hug-Activated Marketing Machines</div> <div class='thar__title2'>UNIQLO France and The Pull Launch the Hug to Unlock Ad</div><div class='thar__summary'> UNIQLO France unveils the Hug to Unlock campaign with the help of Paris-based marketing agency The Pill. The campaign encourages passersby to embrace in a hug to initiate a surprise by the brand. It... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:80%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:20%'></div> </div> </a><a data-is='230c' data-id='516541' data-pc='2' href='/trends/fing-fing-cajun-chips' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><i class='thm__trendVideo material-icons'>play_circle_filled</i><img width=468 height=150 class='thar__img' alt='Illusory Fry Billboards' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/516/516541/516541_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Illusory Fry Billboards</div> <div class='thar__title2'>KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard</div><div class='thar__summary'> In China, KFC is promoting its new Fing Fing Cajun Chips with an optical illusion billboard that has people literally shaking their heads. With “fing fing” meaning “shake” in... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:66%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:34%'></div> </div> </a><a data-is='230c' data-id='498739' data-pc='1' href='/trends/food-truck-billboard' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><i class='thm__trendVideo material-icons'>play_circle_filled</i><img width=468 height=150 class='thar__img' alt='Food Truck Billboards' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/498/498739/498739_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Food Truck Billboards</div> <div class='thar__title2'>McDonald's Transformed Billboards into Digital Food Truck Displays</div><div class='thar__summary'> McDonald’s Sweden recently launched a new fried chicken burger inspired by street food culture. As part of the launch campaign, the fast-food giant transformed digital-out-of-home (DOOH)... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:65%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:35%'></div> </div> </a><a data-is='230c' data-id='518123' data-pc='1' href='/trends/ar-mirror-fffaceme' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><i class='thm__trendVideo material-icons'>play_circle_filled</i><img width=468 height=150 class='thar__img' alt='Record-Breaking AR Mirrors' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/518/518123/518123_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Record-Breaking AR Mirrors</div> <div class='thar__title2'>Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience</div><div class='thar__summary'> Maybelline New York worked with XR company FFFACE.ME to unveil a record-breaking augmented reality mirror with a screen size of 43,000 square feet on the side of the Gulliver Mall in Kyiv. This AR... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:60%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:40%'></div> </div> </a><a data-is='230c' data-id='514893' data-pc='1' href='/trends/silk-spice1' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><i class='thm__trendVideo material-icons'>play_circle_filled</i><img width=468 height=150 class='thar__img' alt='Deserted Island Billboards' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/514/514893/514893_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Deserted Island Billboards</div> <div class='thar__title2'>Silk & Spice Set Up a Billboard for Fans to Go and Find</div><div class='thar__summary'> While most billboards are strategically positioned in high-traffic areas to maximize visibility, Silk & Spice is taking a different route, opting to set up a desert island billboard and initiate... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:33%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:67%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='540902' > <a href='/protrends/postcard-popup' class='thpa__t1'><span class='thpa__t1Inner'>Postcard Pop-Up</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Brands are hosting personalized postcard-making events for consumers to gift</div> <div class='thpa__body'>Trend - Postcard-making workshops are becoming a popular feature at pop-up events, offering guests a creative, hands-on way to connect with the brand. These interactive sessions allow participants to create a tangible, personalized product that delivers a message and introduces a new brand to the recipient.<br /> <br /> Insight - Consumers seeking unique shopping experiences are increasingly drawn to events that facilitate personal connections with brands and encourage sharing the experience with loved ones. In response, brands are designing pop-ups that allow consumers to create personalized keepsakes for those in their lives and invite these individuals to experience the brand. By focusing on consumers' desire for shareable moments, brands can attract an audience that values community throughout the product journey.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can your brand effectively engage with its consumers while considering relevant individuals in their lives? </div> <div class='thpa__buttons'> <a href='/protrends/postcard-popup'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/postcard-popup'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/postcard-popup'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>7.9</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:77%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:23%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:80%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:20%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:79%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:21%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pattern--active pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/co-creation' title='Co-creation' class='mt mt__co-creation pngFix' ></a><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a><a href='/megatrend/personalization' title='Personalization' class='mt mt__personalization pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='540817' data-pc='2' href='/trends/moet-hennessys-paris-concept' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Parisian Airport Pop-Ups' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/540/540817/540817_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Parisian Airport Pop-Ups</div> <div class='thar__title2'>Moët Hennessy's Paris Concept Event Featured Travel Exclusives</div><div class='thar__summary'> To commemorate the opening of the new Moët Hennessy boutique, an animation was presented in the JCDecaux media space across the store from 28 June to 8 July, designed to attract visitors. The... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:82%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:18%'></div> </div> </a><a data-is='230c' data-id='523743' data-pc='1' href='/trends/angels-envy' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Customized Valentine's Cards' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/523/523743/523743_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Customized Valentine's Cards</div> <div class='thar__title2'>Angel's Envy is Sharing Personalized Cards for Valentine's Day</div><div class='thar__summary'> In preparation for Valentine’s Day, Angel’s Envy is giving whiskey lovers a unique way to personalize their gifts by offering a complimentary custom image of a customer and their loved... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:71%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:29%'></div> </div> </a><a data-is='230c' data-id='528678' data-pc='1' href='/trends/sharpie-studio' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Creative Play Pop-Ups' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/528/528678/528678_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Creative Play Pop-Ups</div> <div class='thar__title2'>The Sharpie Studio Offered Opportunities for Creativity at SXSW</div><div class='thar__summary'> At SXSW 2024, the Sharpie Studio shared interactive experiences to help attendees enjoy creative play using the newest products from Sharpie and Paper Mate. Before the event, the brands surveyed 2,... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:83%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:17%'></div> </div> </a><a data-is='230c' data-id='510677' data-pc='1' href='/trends/mayoverse' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Immersive Digital Experiences' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/510/510677/510677_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Immersive Digital Experiences</div> <div class='thar__title2'>Kraft and Nexus Studios Join on the Immersive Mayoverse</div><div class='thar__summary'> Kraft works in collaboration with creative studio Nexus Studios to create the immersive Mayoverse experience. It is a digital space that honors the passion that fans have for the condiment. The... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:53%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:47%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='538954' > <a href='/protrends/ingame-advertisement' class='thpa__t1'><span class='thpa__t1Inner'>In-Game Advertisement</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Gaming companies are allowing non-intrusive in-game live advertisements</div> <div class='thpa__body'>Trend - Game developers are implementing live billboard advertisements into their games. These advertisements are non-intrusive, meaning they exist in the game world but do not inhibit the players' interaction with the games. This is a value-add for advertisers while adding legitimacy to the game world.<br /> <br /> Insight - When working with partnered clients, it is important for gaming brands to strike a balance between meeting the needs of advertisers while not hindering the experience of its players. While many free-to-play games result to timed video advertisements that interrupt gameplay, this is a negative experience for most players, as it interrupts the flow of the game, causing a negative perception of the ad. To more seamlessly advertise to players, developers are turning to seamless in-game advertising.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How could your brand ensure it is advertising its products or services through its best-suited medium? </div> <div class='thpa__buttons'> <a href='/protrends/ingame-advertisement'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/ingame-advertisement'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/ingame-advertisement'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>7.9</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:85%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:15%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:75%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:25%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:77%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:23%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span class='demo__ageBox demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pattern--active pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pattern--active pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/hybridization' title='Hybridization' class='mt mt__hybridization pngFix' ></a><a href='/megatrend/gamification' title='Gamification' class='mt mt__gamification pngFix' ></a><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='538932' data-pc='1' href='/trends/american-truck-simulator' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Clear In-Game Billboard Advertisements' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/538/538932/538932_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Clear In-Game Billboard Advertisements</div> <div class='thar__title2'>SCS Software's Truck Simulator Uses Real-Life Advertising</div><div class='thar__summary'> American Truck Simulator, developed by SCS Software, has introduced in-game advertisements for real-world trucking companies. This initiative began with Schneider National, a major logistics company,... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:91%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:9%'></div> </div> </a><a data-is='230c' data-id='538929' data-pc='1' href='/trends/gameloft-for-brands' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='In-Game Billboard Advertising' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/538/538929/538929_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>In-Game Billboard Advertising</div> <div class='thar__title2'>Gameloft Enables Partners to Advertise Natively in its Games</div><div class='thar__summary'> Gameloft for Brands has introduced in-game advertising within its popular titles, including Asphalt 9: Legends. This initiative aims to create meaningful connections between brands and players by... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:88%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:12%'></div> </div> </a><a data-is='230c' data-id='505617' data-pc='1' href='/trends/gumgum' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Contextual Intelligence Companies' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/505/505617/505617_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Contextual Intelligence Companies</div> <div class='thar__title2'>GumGum is an AI-Powered Marketing Company with Dynamic Placement</div><div class='thar__summary'> GumGum is a contextual intelligence company that uses artificial intelligence to see and analyze the full content of a web page in a whole new way. It offers high-impact and dynamic ad solutions... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:69%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:31%'></div> </div> </a><a data-is='230c' data-id='538931' data-pc='1' href='/trends/stackadapt' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='In-Game Advertising Services' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/538/538931/538931_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>In-Game Advertising Services</div> <div class='thar__title2'>StackAdapt Offers Engaging Game Advertising for its Clients</div><div class='thar__summary'> StackAdapt’s in-game advertising service offers marketers the ability to integrate their brand seamlessly into various gaming environments. This service targets a highly engaged and influential... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:75%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:25%'></div> </div> </a><a data-is='230c' data-id='484725' data-pc='1' href='/trends/integral-ad-science' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='In-Game Advertising Platforms' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/484/484725/484725_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>In-Game Advertising Platforms</div> <div class='thar__title2'>Anzu Partners Integral Ad Science to Legitimize Gaming Ads</div><div class='thar__summary'> Anzu, a leading in-game advertising platform, has teamed up with verification standard company Integral Ad Science to legitimize gaming ads by standardizing measurement tools, further establishing... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:42%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:58%'></div> </div> </a></div> </div> </div> <button style='display:none;' class='tha__btn tha__btn--more' data-btn='more' type='button'>View More</button> <a href='/plans' class='tha__subscribeLink'><button class='tha__btn tha__btn--subscribeBottom' data-btn='subscribe' type='button'>Subscribe to Access 10,783 More</button></a> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> </div> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17326.4'></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17326.4'></script> </body> </html>