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<!Doctype html> <html lang='en'> <head> <title>Gamified Metaverse Stores : metaverse store</title> <link rel='canonical' href='https://www.trendhunter.com/trends/metaverse-stores' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Gamified Metaverse Stores metaverse store'/> <meta name='description' content='metaverse store - French clothing brand Lacoste teamed up with Web3 development company Emperia to create a metaverse store that invites shoppers straight into the j...'/> <meta name='keywords' content='metaverse store, metaverse-stores'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/493/metaverse-stores.jpeg?auto=webp'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/493/metaverse-stores.jpeg?auto=webp'/> <meta property='og:title' content='Gamified Metaverse Stores' /> <meta property='og:description' content='metaverse store - French clothing brand Lacoste teamed up with Web3 development company Emperia to create a metaverse store that invites shoppers straight into the j...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/metaverse-stores'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/493/metaverse-stores.jpeg?auto=webp'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/493/metaverse-stores.jpeg?auto=webp' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/metaverse-stores'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17326.4' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"French clothing brand Lacoste teamed up with Web3 development company Emperia to create a metaverse store that invites shoppers straight into the jaws of a virtual crocodile. Inside the space, virtual visitors are welcomed to explore pieces from the brand's latest collection like t-shirts, sweaters and accessories. To learn more about a product, consumers need only click on it so that a shoppable page pops up. There are also other areas of the virtual metaverse store to discover, including an outside area featuring large displays with the brand's ad campaigns. Throughout December, loot boxes will be dropped so that prizes can be collected and won. 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class='material-icons'>arrow_back</i></button> </div> <div class='tha__tgArticles'><div class='tha__tgArticlesInner'><a class='tha__tgLink tha__tgLink--campaign' data-is='468' data-pc='1' data-rrcampaignid='51' data-id='1' href="javascript:THFormUserLoad();"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='FREE 2025 Trend Report' src='https://cdn.trendhunterstatic.com/trendreport/2025-Trend-Report-Ad_TitleOnly.png' /> </div><div class='tha__tgTitle'>FREE 2025 Trend Report</div> </a><a class='tha__tgLink ' data-is='468' data-pc='3' data-id='511548' href="/trends/lacoste-virtual-shop"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Virtual Poolside Shops' src='https://cdn.trendhunterstatic.com/phpthumbnails/511/511548/511548_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Virtual Poolside Shops</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='493292' href="/trends/ar-fragrance-campaign"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='AR Fragrance Campaigns' src='https://cdn.trendhunterstatic.com/phpthumbnails/493/493292/493292_1_230c.jpeg' /> </div><div class='tha__tgTitle'>AR Fragrance Campaigns</div> </a><a class='tha__tgLink ' data-is='468' data-pc='3' data-id='472131' href="/trends/metaverse-store"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Gamified Metaverse Stores' src='https://cdn.trendhunterstatic.com/phpthumbnails/472/472131/472131_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Gamified Metaverse Stores</div> </a><a class='tha__tgLink ' data-is='468' data-pc='4' data-id='471995' href="/trends/cavalli-mansion"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Luxe Metaverse Mansions' src='https://cdn.trendhunterstatic.com/phpthumbnails/471/471995/471995_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Luxe Metaverse Mansions</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='Gamified Metaverse Stores' class='gal__mainImage' data-btn='gallerynext' width=1170 height=598 data-src='https://cdn.trendhunterstatic.com/thumbs/493/metaverse-stores.jpeg?auto=webp' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/493/493735/493735_1_230.jpeg?auto=webp 230w, https://cdn.trendhunterstatic.com/phpthumbnails/493/493735/493735_1_300.jpeg?auto=webp 300w, https://cdn.trendhunterstatic.com/phpthumbnails/493/493735/493735_1_468.jpeg?auto=webp 468w, https://cdn.trendhunterstatic.com/phpthumbnails/493/493735/493735_1_600.jpeg?auto=webp 600w, https://cdn.trendhunterstatic.com/thumbs/493/metaverse-stores.jpeg?auto=webp 800w' sizes='(max-width:230px) 230px, (max-width:300px) 300px, (max-width:468px) 468px, (max-width:600px) 600px,(min-width:601px) 800px' src='https://cdn.trendhunterstatic.com/thumbs/493/metaverse-stores.jpeg?auto=webp' /> <button aria-label='Next Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryNext' data-btn='gallerynext'></button> <button aria-label='Previous Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryPrev' data-btn='galleryprev'></button> <div class='gal__buffer'></div> </div> <div class='gal__thumbs'> <div class='gal__thumb' data-btn='galthumb' data-id='511548' data-pn='1'> <img loading='lazy' alt='Virtual Poolside Shops Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/511/511548/511548_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='511548' data-pn='2'> <img loading='lazy' alt='Virtual Poolside Shops Image 2' src='https://cdn.trendhunterstatic.com/phpthumbnails/511/511548/511548_2_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='511548' data-pn='3'> <img loading='lazy' alt='Virtual Poolside Shops Image 3' src='https://cdn.trendhunterstatic.com/phpthumbnails/511/511548/511548_3_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='493292' data-pn='1'> <img loading='lazy' alt='AR Fragrance Campaigns Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/493/493292/493292_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='472131' data-pn='1'> <img loading='lazy' alt='Gamified Metaverse Stores Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/472/472131/472131_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='472131' data-pn='2'> <img loading='lazy' alt='Gamified Metaverse Stores Image 2' src='https://cdn.trendhunterstatic.com/phpthumbnails/472/472131/472131_2_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='472131' data-pn='3'> <img loading='lazy' alt='Gamified Metaverse Stores Image 3' src='https://cdn.trendhunterstatic.com/phpthumbnails/472/472131/472131_3_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>22</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvbWV0YXZlcnNlLXN0b3JlcyIsImFkIjoiY2xlYW50aGVza3ktYjMtMyJ9' class='tha__bb cts__banner' data-bn='cleanthesky-b3-3' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-3.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/LauraMcQuarrie'>Laura McQuarrie</a> — November 29, 2022 — <a class='tha__bcLink tha__bcLink--category' href='/business'>Business</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://fashionunited.uk/news/business/lacoste-opens-virtual-reality-store-in-partnership-with-emperia/2022112966495' class='tha__referenceLink' rel='nofollow noreferrer'>fashionunited.uk</a> & <a target='_blank' href='https://blog.cryptoflies.com/lacoste-opens-a-branded-virtual-store-in-the-metaverse/' class='tha__referenceLink' rel='nofollow noreferrer'>blog.cryptoflies</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmetaverse-stores","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Gamified+Metaverse+Stores+-+Lacoste+is+Virtually+Inviting+Shoppers+into+the+Jaws+of+a+Croc&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmetaverse-stores","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmetaverse-stores&title=Gamified+Metaverse+Stores+-+Lacoste+is+Virtually+Inviting+Shoppers+into+the+Jaws+of+a+Croc","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmetaverse-stores&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F493%2Fmetaverse-stores.jpeg%3Fauto%3Dwebp&description=Gamified+Metaverse+Stores+-+Lacoste+is+Virtually+Inviting+Shoppers+into+the+Jaws+of+a+Croc","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>French clothing brand Lacoste teamed up with Web3 development company Emperia to create a metaverse store that invites shoppers straight into the jaws of a virtual crocodile. Inside the space, virtual visitors are welcomed to explore pieces from the brand's latest collection like t-shirts, sweaters and accessories. To learn more about a product, consumers need only click on it so that a shoppable page pops up. <br /> <br /> There are also other areas of the virtual metaverse store to discover, including an outside area featuring large displays with the brand's ad campaigns. <br /> <br /> Throughout December, loot boxes will be dropped so that prizes can be collected and won. There's also a token-gated room that's only accessible to VIP customers in Lacoste’s Web3 community UNDW3 that hold an NFT.</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Gamified Metaverse Stores - </b>More companies will create metaverse stores that encourage user engagement through gamification.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Nft-gated Rooms - </b>Companies will begin using NFTs to unlock exclusive experiences for their most loyal customers.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Virtual Try-ons - </b>Virtual try-ons will become more common as technology improves and brands look for new ways to engage with customers online.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion - </b>Fashion brands will continue to lead the way in creating innovative and immersive metaverse experiences.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Web3 Development - </b>The demand for Web3 development services will continue to grow as companies look to create unique metaverse experiences.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail - </b>Retailers will need to adapt to the rise of metaverse stores and gamified shopping experiences to stay competitive.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.4</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:95%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:5%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:97%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:3%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' 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Shops</div> <div class='thar__title2'>Hogan is Launching a Virtual Pop-Up Store and Dropping Exclusive NFTs</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:73%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:27%'></div> </div> </a><a data-is='230c' data-id='488248' data-pc='5' href='/trends/digital-only-clothing' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='AR Fashion Pop-Ups' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/488/488248/488248_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>AR Fashion Pop-Ups</div> <div class='thar__title2'>ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:73%;'></div> <div class='thar__scoreBarPart 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Kid-Friendly Instant Cameras to Palm-Sized Remote Drones</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:66%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:34%'></div> </div> </a></div> </div> <button class='tha__btn tha__btn--more' data-btn='more' type='button'>VIEW MORE RELATED</button> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> <script id='tha__relData' type='application/json'>{"493735":{"cn":"Business","cu":"business","t1":"Gamified Metaverse Stores","pc":"1","ab":"<h2 class='tha__title2'>Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 November 29, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/fashionunited.uk\/news\/business\/lacoste-opens-virtual-reality-store-in-partnership-with-emperia\/2022112966495' class='tha__referenceLink' rel='nofollow noreferrer'>fashionunited.uk<\/a> & <a target='_blank' href='https:\/\/blog.cryptoflies.com\/lacoste-opens-a-branded-virtual-store-in-the-metaverse\/' class='tha__referenceLink' rel='nofollow noreferrer'>blog.cryptoflies<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmetaverse-stores\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Gamified+Metaverse+Stores+-+Lacoste+is+Virtually+Inviting+Shoppers+into+the+Jaws+of+a+Croc&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmetaverse-stores\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmetaverse-stores&title=Gamified+Metaverse+Stores+-+Lacoste+is+Virtually+Inviting+Shoppers+into+the+Jaws+of+a+Croc\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmetaverse-stores&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F493%2Fmetaverse-stores.jpeg%3Fauto%3Dwebp&description=Gamified+Metaverse+Stores+-+Lacoste+is+Virtually+Inviting+Shoppers+into+the+Jaws+of+a+Croc\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>French clothing brand Lacoste teamed up with Web3 development company Emperia to create a metaverse store that invites shoppers straight into the jaws of a virtual crocodile. Inside the space, virtual visitors are welcomed to explore pieces from the brand's latest collection like t-shirts, sweaters and accessories. To learn more about a product, consumers need only click on it so that a shoppable page pops up. <br \/>\n <br \/>\nThere are also other areas of the virtual metaverse store to discover, including an outside area featuring large displays with the brand's ad campaigns. <br \/>\n<br \/>\nThroughout December, loot boxes will be dropped so that prizes can be collected and won. There's also a token-gated room that's only accessible to VIP customers in Lacoste\u2019s Web3 community UNDW3 that hold an NFT.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Gamified Metaverse Stores - <\/b>More companies will create metaverse stores that encourage user engagement through gamification.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Nft-gated Rooms - <\/b>Companies will begin using NFTs to unlock exclusive experiences for their most loyal customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Virtual Try-ons - <\/b>Virtual try-ons will become more common as technology improves and brands look for new ways to engage with customers online.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion - <\/b>Fashion brands will continue to lead the way in creating innovative and immersive metaverse experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Web3 Development - <\/b>The demand for Web3 development services will continue to grow as companies look to create unique metaverse experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail - <\/b>Retailers will need to adapt to the rise of metaverse stores and gamified shopping experiences to stay competitive.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:95%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:5%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:97%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:3%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:29%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:71%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='493735'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:74%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:26%;'><\/div><\/div>","u":"\/trends\/metaverse-stores","t":"Gamified Metaverse Stores : metaverse store"},"511548":{"cn":"Business","cu":"business","t1":"Virtual Poolside Shops","pc":"3","ab":"<h2 class='tha__title2'>The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 July 27, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.lacoste.com\/ca\/en\/' class='tha__referenceLink' rel='nofollow noreferrer'>lacoste<\/a> & <a target='_blank' href='https:\/\/designtaxi.com\/news\/424384\/Lacoste-Opens-Virtual-Store-To-Shop-Its-Summer-Collection-Digital-Exclusives\/' class='tha__referenceLink' rel='nofollow noreferrer'>designtaxi<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flacoste-virtual-shop\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Virtual+Poolside+Shops+-+The+Lacoste+Virtual+Shop+Has+an+Exclusive+Space+for+Members+and+NFT+Owners&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flacoste-virtual-shop\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flacoste-virtual-shop&title=Virtual+Poolside+Shops+-+The+Lacoste+Virtual+Shop+Has+an+Exclusive+Space+for+Members+and+NFT+Owners\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flacoste-virtual-shop&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F493%2Fmetaverse-stores.jpeg%3Fauto%3Dwebp&description=Virtual+Poolside+Shops+-+The+Lacoste+Virtual+Shop+Has+an+Exclusive+Space+for+Members+and+NFT+Owners\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Virtual reality offers a new playground for imaginative design, and the Lacoste virtual shop pushes the boundaries by defying the limitations of reality, providing an unparalleled and awe-inspiring shopping experience for its virtual visitors. This immersive digital shop created with retail technology firm Emperia invites people into the experience through the mouth of a crocodile, where they can then browse the brand's latest summer apparel. <br \/>\n <br \/>\nTo set the scene, there's also a pool area overlooking sandy surroundings and these natural tones contrast greatly from the vibrant colors of the Lacoste collection. As part of their virtual visit, guests have the chance to participate in a scavenger hunt and collect crocodile symbols for their chance to win prizes. <br \/>\n <br \/>\nAdditionally, there's an exclusive space for Le Club Lacoste members and UNDW3 NFT pass holders.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Immersive Digital Shopping - <\/b>The Lacoste virtual shop defies reality to create an unparalleled and awe-inspiring shopping experience for its virtual visitors.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail Technology - <\/b>The use of retail technology by Lacoste in their virtual shop creates an innovative and unique shopping experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Virtual Reality Design - <\/b>Virtual reality offers a new playground for imaginative design, evidenced by the Lacoste virtual shop's use of VR to create a captivating shopping experience.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Retail - <\/b>The Lacoste virtual shop showcases the potential for digital platforms to revolutionize the fashion retail industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Virtual Reality - <\/b>The Lacoste virtual shop taps into the growing virtual reality industry, demonstrating the potential for immersive shopping experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Membership-based Services - <\/b>The exclusive space for Le Club Lacoste members and UNDW3 NFT pass holders highlights the potential for membership-based services to enhance the shopping experience.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:78%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:22%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:86%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:14%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:43%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:57%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='511548'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:69%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:31%;'><\/div><\/div>","u":"\/trends\/lacoste-virtual-shop","t":"Virtual Poolside Shops : Lacoste virtual shop "},"493292":{"cn":"Business","cu":"business","t1":"AR Fragrance Campaigns","pc":"1","ab":"<h2 class='tha__title2'>Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 November 21, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/newdigitalage.co\/advertising\/lacoste-launches-ar-ooh-campaign-to-promote-its-fragrances\/' class='tha__referenceLink' rel='nofollow noreferrer'>newdigitalage.co<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Far-fragrance-campaign\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=AR+Fragrance+Campaigns+-+Lacoste%27s+Two-Day+Experiential+Pop-Up+Targets+Gen+Z+Shoppers&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Far-fragrance-campaign\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Far-fragrance-campaign&title=AR+Fragrance+Campaigns+-+Lacoste%27s+Two-Day+Experiential+Pop-Up+Targets+Gen+Z+Shoppers\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Far-fragrance-campaign&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F493%2Fmetaverse-stores.jpeg%3Fauto%3Dwebp&description=AR+Fragrance+Campaigns+-+Lacoste%27s+Two-Day+Experiential+Pop-Up+Targets+Gen+Z+Shoppers\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>This busy holiday shopping season, Lacoste is launching an AR fragrance campaign and sampling activity at Westfield London. Over the course of two days, the experiential pop-up will target Gen Z shoppers with a photobooth, NFTs, virtual wallets and augmented reality games. <br \/>\n <br \/>\nThe Lacoste Superheroes campaign gives young shoppers the chance to see themselves on big screens throughout Westfield London so that Lacoste fragrance remains top-of-mind for seasonal shoppers. After signing up, shoppers will automatically receive two non-fungible tokens and a virtual wallet, plus access to an AR treasure hunt game, where they can scan the area to find virtual prize boxes. With this experience, shoppers can pick up vouchers, gift packs, full-sized fragrances and more.<br \/>\n <br \/>\nFortunately for those who won't be able to visit in person, the NFTs will be available nationwide.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Experiential Fragrance Campaigns - <\/b>Opportunity for fragrance and beauty brands to create innovative experiential campaigns that leverage AR, NFTs, virtual wallets and gamification to target younger generations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Ar-enabled Gamification - <\/b>Opportunity for gaming and entertainment industries to leverage AR and gamification to create engaging experiences for customers, particularly younger demographics.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. NFT Rewards Programs - <\/b>Opportunity for brands across industries to incorporate NFTs into their rewards programs, providing unique and collectible incentives for customers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fragrance and Beauty - <\/b>Fragrance and beauty brands can leverage AR and gamification to create more memorable and engaging campaigns for customers, particularly those of younger age groups.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail - <\/b>Retailers can incorporate AR and NFTs into their promotional activities to create interactive experiences and drive foot traffic and sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Entertainment - <\/b>Entertainment companies can leverage AR and gamification to create more immersive and engaging experiences for their target audience.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:80%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:20%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:63%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:37%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:29%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:71%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='493292'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:57%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:43%;'><\/div><\/div>","u":"\/trends\/ar-fragrance-campaign","t":"AR Fragrance Campaigns : AR Fragrance Campaign"},"472131":{"cn":"Business","cu":"business","t1":"Gamified Metaverse Stores","pc":"3","ab":"<h2 class='tha__title2'>United Colors of Benetton's Metaverse Store Lets Visitors Collect Codes<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 February 22, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/fashionunited.uk\/news\/business\/benetton-steps-into-the-metaverse\/2022022261512' class='tha__referenceLink' rel='nofollow noreferrer'>fashionunited.uk<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmetaverse-store\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Gamified+Metaverse+Stores+-+United+Colors+of+Benetton%27s+Metaverse+Store+Lets+Visitors+Collect+Codes&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmetaverse-store\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmetaverse-store&title=Gamified+Metaverse+Stores+-+United+Colors+of+Benetton%27s+Metaverse+Store+Lets+Visitors+Collect+Codes\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmetaverse-store&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F493%2Fmetaverse-stores.jpeg%3Fauto%3Dwebp&description=Gamified+Metaverse+Stores+-+United+Colors+of+Benetton%27s+Metaverse+Store+Lets+Visitors+Collect+Codes\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>United Colors of Benetton will soon be opening the doors to a metaverse store that lets visitors engage in gaming experiences and collect QR codes. Although virtual visitors will not be able to purchase clothes in the metaverse, they can use their collected QR codes to make purchases in the brand's physical stores, as part of an omnichannel strategy. <br \/>\n <br \/>\nAntonio Patrissi, Chief Digital Officer of the Benetton Group, said in a press release, \"The goal is to provide a dimensional link between the present and the future, the real and the virtual, through a brand experience that is immersive and, above all, fits the language of young people.\u201d The metaverse store boasts the same look and feel as the Corso Vittorio Emanuele in Milan.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Gamified Metaverse Stores - <\/b>The integration of gamification and immersive experiences in retail is a disruptive innovation opportunity.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Omnichannel Strategies - <\/b>The use of QR codes to connect physical and virtual stores for a seamless shopping experience is a disruptive innovation opportunity.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Virtual Brand Experiences - <\/b>Creating virtual brand experiences that fit the language of young people is a disruptive innovation opportunity.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail - <\/b>Retailers can leverage gamified metaverse stores and omnichannel strategies to enhance their customer engagement and drive sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Fashion - <\/b>Innovative fashion brands such as United Colors of Benetton can create immersive virtual experiences to attract young customers and differentiate themselves from competitors.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Technology - <\/b>Advancements in virtual reality and QR code technology facilitate the integration of physical and virtual retail experiences, presenting a disruptive innovation opportunity for technology companies.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:95%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:5%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:93%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:7%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:20%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:80%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='472131'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:69%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:31%;'><\/div><\/div>","u":"\/trends\/metaverse-store","t":"Gamified Metaverse Stores : metaverse store"},"471995":{"cn":"Marketing","cu":"marketing","t1":"Luxe Metaverse Mansions","pc":"4","ab":"<h2 class='tha__title2'>Roberto Cavalli Debuted a Collection in the Virtual Cavalli Mansion<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 February 19, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/fashionunited.uk\/news\/retail\/roberto-cavalli-unveils-lifestyle-collection-at-metaverse-mansion\/2022021861463' class='tha__referenceLink' rel='nofollow noreferrer'>fashionunited.uk<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcavalli-mansion\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Luxe+Metaverse+Mansions+-+Roberto+Cavalli+Debuted+a+Collection+in+the+Virtual+Cavalli+Mansion&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcavalli-mansion\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcavalli-mansion&title=Luxe+Metaverse+Mansions+-+Roberto+Cavalli+Debuted+a+Collection+in+the+Virtual+Cavalli+Mansion\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcavalli-mansion&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F493%2Fmetaverse-stores.jpeg%3Fauto%3Dwebp&description=Luxe+Metaverse+Mansions+-+Roberto+Cavalli+Debuted+a+Collection+in+the+Virtual+Cavalli+Mansion\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The newest Roberto Cavalli collection was unveiled in the Cavalli Mansion, an immersive virtual destination that invites consumers to step into the world of the brand. The metaverse mansion showcases the brand's latest lifestyle collection and virtual visitors are treated to the sounds of a curated music playlist during their experience. <br \/>\n <br \/>\nWhen walking through the various rooms of the Cavalli Mansion, users will be able to take in sights like extravagant marble dining rooms and jungle attics. Throughout the virtual scenes, there are pieces from the collection that can be interacted with to reveal more information, including details on how to make a purchase. <br \/>\n <br \/>\nThe metaverse experience also offers a taste of the real estate project that the brand is working on in Dubai, Cavalli Tower for 2026.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Virtual Fashion Shows - <\/b>The trend of virtual fashion shows has disrupted the fashion industry by providing immersive and inclusive experiences to consumers around the world.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Metaverse Real Estate - <\/b>Metaverse real estate is emerging as a disruptive innovation opportunity for the real estate industry, making it possible to showcase properties to a global audience in an immersive and cost-effective way.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Interactive Product Placements - <\/b>Interactive product placements in virtual environments are disrupting traditional advertising practices and creating new opportunities for brands to engage with consumers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion - <\/b>The fashion industry can benefit from incorporating virtual fashion shows as a way to increase brand exposure and connect with global audiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Real Estate - <\/b>Metaverse real estate can be a disruptive innovation opportunity for the real estate industry, offering a new way to showcase properties and reach potential buyers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing - <\/b>Interactive product placements in virtual environments can be a disruptive innovation opportunity for marketers to engage consumers in new and exciting ways.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:96%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:4%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:20%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:80%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='471995'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:71%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:29%;'><\/div><\/div>","u":"\/trends\/cavalli-mansion","t":"Luxe Metaverse Mansions : Cavalli Mansion,"},"508182":{"cn":"Business","cu":"business","t1":"Shoppable Virtual Beach Houses","pc":"1","ab":"<h2 class='tha__title2'>The J.Crew Virtual Beach House Shares Interactive Content & Games<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 June 15, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.prweb.com\/releases\/2023\/6\/prweb19383935.htm?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI' class='tha__referenceLink' rel='nofollow noreferrer'>prweb<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fjcrew-virtual-beach-house\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Shoppable+Virtual+Beach+Houses+-+The+J.Crew+Virtual+Beach+House+Shares+Interactive+Content+%26+Games&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fjcrew-virtual-beach-house\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fjcrew-virtual-beach-house&title=Shoppable+Virtual+Beach+Houses+-+The+J.Crew+Virtual+Beach+House+Shares+Interactive+Content+%26+Games\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fjcrew-virtual-beach-house&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F493%2Fmetaverse-stores.jpeg%3Fauto%3Dwebp&description=Shoppable+Virtual+Beach+Houses+-+The+J.Crew+Virtual+Beach+House+Shares+Interactive+Content+%26+Games\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The J.Crew Virtual Beach House is an immersive virtual shop that has six rooms and a separate boathouse for virtual visitors to explore. 3D shopping experience powered by the e-commerce platform Obsess offers unique content in an engaging way, plus gamified elements and a seamless way for shoppers to check out. <br \/>\n <br \/>\nIn this virtual space, guests can discover all sorts of clothing, shoes and accessories from the brand in themed rooms. For instance, there\u2019s the Floral Room, which showcases Made-in-Spain espadrilles and educates guests on the 14th-century origin of the shoe\u2019s design.<br \/>\n<br \/>\nThe experience also includes a Catalog Cover Pop Quiz and a scavenger hunt game, all of which create meaningful touchpoints between consumers and the brand.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Shoppable Virtual Spaces - <\/b>There is a growing trend of creating immersive virtual environments for shopping, offering interactive content and games.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Gamified Retail Experiences - <\/b>Brands are integrating gamified elements into their shopping experiences to engage consumers and create meaningful touchpoints.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Themed Shopping Rooms - <\/b>Creating themed rooms within virtual spaces allows brands to showcase specific products and educate consumers about their origins.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>The e-commerce industry can explore the potential of creating immersive virtual shopping experiences powered by 3D technology.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail - <\/b>Retailers can integrate gamified elements into their physical and virtual stores to enhance customer engagement and brand loyalty.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fashion - <\/b>Fashion brands can leverage themed shopping rooms in virtual spaces to showcase their products and educate consumers about their designs and origins.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:68%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:32%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:60%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:40%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:40%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:60%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='508182'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:56%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:44%;'><\/div><\/div>","u":"\/trends\/jcrew-virtual-beach-house","t":"Shoppable Virtual Beach Houses : J.Crew Virtual Beach House"},"541445":{"cn":"Marketing","cu":"marketing","t1":"Metaverse-Launched Luxury Fashion Collections","pc":"1","ab":"<h2 class='tha__title2'>The Coach Spring 2024 Capsule is in the Metaverse<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 July 30, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.fashiondive.com\/news\/coach-spring-2024-collection-metaverse-roblox-zepeto\/722648\/' class='tha__referenceLink' rel='nofollow noreferrer'>fashiondive<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcoach-spring-2024\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Metaverse-Launched+Luxury+Fashion+Collections+-+The+Coach+Spring+2024+Capsule+is+in+the+Metaverse&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcoach-spring-2024\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcoach-spring-2024&title=Metaverse-Launched+Luxury+Fashion+Collections+-+The+Coach+Spring+2024+Capsule+is+in+the+Metaverse\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcoach-spring-2024&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F493%2Fmetaverse-stores.jpeg%3Fauto%3Dwebp&description=Metaverse-Launched+Luxury+Fashion+Collections+-+The+Coach+Spring+2024+Capsule+is+in+the+Metaverse\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Coach has ventured into the metaverse through collaborations with Roblox and Zepeto to call attention to the Coach Spring 2024 collection. This initiative includes virtual wearables and interactive experiences designed to engage with Gen Z. <br \/>\n<br \/>\nOn Roblox, the Coach Spring 2024 collection is showcased in themed runway games like Fashion Klosette and Fashion Famous 2, offering both free and purchasable digital items. The experience extends to Zepeto with a video booth inspired by Coach\u2019s 'Find Your Courage' campaign. <br \/>\n<br \/>\nFor consumers, especially Gen Z, this move presents several advantages. It offers an innovative way to interact with the brand in a digital space where they already spend significant time. The integration of virtual fashion with in-game currency and interactive challenges aligns with strong preferences for digital self-expression and gaming. This approach also allows Coach to build brand awareness and loyalty among younger audiences by blending fashion with their digital lives.<br \/>\n<br \/>\nImage Credit: Coach<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Virtual Fashion Wearables - <\/b>Virtual fashion wearables provide digital items for avatars, allowing brands to tap into the growing market of gamers and digital fashion enthusiasts.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Metaverse-branded Experiences - <\/b>Metaverse-branded experiences cultivate immersive digital environments, bridging the gap between physical and virtual shopping for younger audiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Interactive Digital Runways - <\/b>Interactive digital runways on gaming platforms create new engagement models, transforming traditional fashion showcases into gamified brand interactions.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury Fashion - <\/b>Luxury fashion embraces digital transformation by introducing high-end virtual collections, appealing to tech-savvy, younger consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Gaming - <\/b>Gaming leverages brand collaborations to offer in-game customizations and exclusive items, enhancing user experiences and brand affinity.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Marketing - <\/b>Digital marketing optimizes brand visibility and customer loyalty through interactive and immersive experiences in virtual worlds.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:95%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:5%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:90%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:10%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:80%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:20%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='541445'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:88%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:12%;'><\/div><\/div>","u":"\/trends\/coach-spring-2024","t":"Metaverse-Launched Luxury Fashion Collections : Coach Spring 2024"},"474226":{"cn":"Business","cu":"business","t1":"Metaverse Pop-Up Shops","pc":"2","ab":"<h2 class='tha__title2'>Hogan is Launching a Virtual Pop-Up Store and Dropping Exclusive NFTs<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 March 23, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/fashionunited.uk\/news\/fashion\/hogan-to-debut-virtual-store-and-nft-drop-at-metaverse-fashion-week\/2022032362207' class='tha__referenceLink' rel='nofollow noreferrer'>fashionunited.uk<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvirtual-pop-up-store\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Metaverse+Pop-Up+Shops+-+Hogan+is+Launching+a+Virtual+Pop-Up+Store+and+Dropping+Exclusive+NFTs&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvirtual-pop-up-store\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvirtual-pop-up-store&title=Metaverse+Pop-Up+Shops+-+Hogan+is+Launching+a+Virtual+Pop-Up+Store+and+Dropping+Exclusive+NFTs\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvirtual-pop-up-store&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F493%2Fmetaverse-stores.jpeg%3Fauto%3Dwebp&description=Metaverse+Pop-Up+Shops+-+Hogan+is+Launching+a+Virtual+Pop-Up+Store+and+Dropping+Exclusive+NFTs\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Many fashion brands are participating in Decentraland's Metaverse Fashion Week, including Italian luxury brand Hogan, which is launching a virtual pop-up store and its first NFT. With Exclusible, the premium NFT platform for luxury digital collectibles, Hogan is dropping the immersive Hogan Untraditional NFT Collection. This non-fungible token release celebrates the Untraditional re-edition of the brand's first-ever sneaker.<br \/>\n <br \/>\nAt the Hogan-X afterparty, there will be a dance competition in the virtual world, where attendees can claim pre-sale non-fungible token spots and exclusive NFTs. Within Decentraland and Boson Protocol's metaverse marketplace, Hogan will be opening the doors to a virtual pop-up that shares physical products from the brand as NFTs. This activation meets the demand for global brands to have a presence in the metaverse.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Metaverse Fashion - <\/b>Fashion brands are increasingly participating in metaverse events, opening up opportunities for using NFTs and virtual pop-up stores to present new clothes and accessories.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Collectibles - <\/b>NFTs and other digital collectibles are gaining popularity as a way for luxury brands to celebrate important milestones and offer fans exclusive items.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Virtual Events - <\/b>Virtual experiences like Hogan-X are offering new avenues for engaging customers and fans with immersive experiences and exclusive offers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion - <\/b>The fashion industry is actively exploring new ways of reaching customers in the metaverse and using NFTs to offer exclusive products.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Luxury Goods - <\/b>Luxury brands are leveraging the popularity of NFTs and virtual events to offer digital collectibles and exclusive in-person experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Virtual Marketplaces - <\/b>Platforms like Decentraland and Boson Protocol are opening up new markets and opportunities for brands to expand their reach in the metaverse.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:100%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:0%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:21%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:79%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='474226'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:73%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:27%;'><\/div><\/div>","u":"\/trends\/virtual-pop-up-store","t":"Metaverse Pop-Up Shops : virtual pop up store"},"488248":{"cn":"Business","cu":"business","t1":"AR Fashion Pop-Ups","pc":"5","ab":"<h2 class='tha__title2'>ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 September 13, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/design-milk.com\/zero10-crosby-studios-launch-ar-retail-pop-up-with-digital-only-clothing\/?utm_source=feedly&utm_medium=webfeeds' class='tha__referenceLink' rel='nofollow noreferrer'>design-milk<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fdigital-only-clothing\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=AR+Fashion+Pop-Ups+-+ZERO10+%2B+Crosby+Studios+Set+Up+a+Shop+with+Digital-Only+Clothing&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fdigital-only-clothing\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fdigital-only-clothing&title=AR+Fashion+Pop-Ups+-+ZERO10+%2B+Crosby+Studios+Set+Up+a+Shop+with+Digital-Only+Clothing\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fdigital-only-clothing&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F493%2Fmetaverse-stores.jpeg%3Fauto%3Dwebp&description=AR+Fashion+Pop-Ups+-+ZERO10+%2B+Crosby+Studios+Set+Up+a+Shop+with+Digital-Only+Clothing\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>With the rise of Web3, NFTs and the metaverse, digital-only clothing and other kinds of virtual wearables are becoming increasingly common. And beyond being able to secure them exclusively online, the next generation of fashion consumers can now also visit physical retail spaces like this digital-only clothing retail pop-up shop in New York\u2019s SoHo neighborhood by augmented reality fashion platform ZERO10 and Harry Nuriev\u2019s Crosby Studio.<br \/>\n <br \/>\nThis first-of-its-kind augmented reality retail pop-up space is a phygital destination where visitors have the chance to \u201ctry on\u201d digital clothing designed by Crosby Studios in a brick-and-mortar shop. The five-piece digital-only clothing collection was made possible with ZERO10\u2019s AR clothing technology and the styles serve up a new way for people to play in the metaverse and purchase virtual fashion.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Digital-only Fashion - <\/b>Opportunity for fashion companies to invest in the creation and sale of virtual clothing and wearables.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. AR Retail Experiences - <\/b>Innovation opportunity for retailers to integrate augmented reality into their physical stores, enhancing the consumer experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Metaverse Fashion - <\/b>The rise of Web3 and NFTs presents an opportunity for fashion brands to create unique virtual fashion items for use in the metaverse.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion - <\/b>Opportunity for fashion brands to expand their offerings into the virtual space, and create new revenue streams through the sale of digital clothing and wearables.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail - <\/b>Innovation opportunity for retailers to integrate augmented reality and other digital technologies into physical store experiences to attract and engage tech-savvy consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Technology - <\/b>Opportunity for tech companies to develop AR and other digital tools to create unique and immersive experiences in retail spaces, and facilitate the creation and sale of digital-only fashion items.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:96%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:4%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:26%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:74%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='488248'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:73%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:27%;'><\/div><\/div>","u":"\/trends\/digital-only-clothing","t":"AR Fashion Pop-Ups : digital only clothing"},"500648":{"cn":"Marketing","cu":"marketing","t1":"Multifaceted Fashion Metaverses","pc":"1","ab":"<h2 class='tha__title2'>AeroWorld is an Immersive Virtual World from A\u00e9ropostale<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 March 13, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.aeropostale.com\/Aeropax.html' class='tha__referenceLink' rel='nofollow noreferrer'>aeropostale<\/a> & <a target='_blank' href='https:\/\/www.prnewswire.com\/news-releases\/aeropostale-partners-with-metaverseplus-to-introduce-aeroworld-an-immersive-digital-brand-experience-with-incredible-tesla-giveaway-301768016.html' class='tha__referenceLink' rel='nofollow noreferrer'>prnewswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faeroworld\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Multifaceted+Fashion+Metaverses+-+AeroWorld+is+an+Immersive+Virtual+World+from+A%C3%A9ropostale&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faeroworld\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faeroworld&title=Multifaceted+Fashion+Metaverses+-+AeroWorld+is+an+Immersive+Virtual+World+from+A%C3%A9ropostale\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faeroworld&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F493%2Fmetaverse-stores.jpeg%3Fauto%3Dwebp&description=Multifaceted+Fashion+Metaverses+-+AeroWorld+is+an+Immersive+Virtual+World+from+A%C3%A9ropostale\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>A\u00e9ropostale, a specialty retailer of casual apparel and accessories for men and women ages 18 to 22, teamed up with MetaversePlus to invite fans into AeroWorld. The launch will kick off in four phases that will introduce immersive shopping experiences, as well as opportunities for socializing and playing games. <br \/>\n <br \/>\nUltimately, this strategy will expand the brand's presence in Web3 and NFTs are launching, along with members-only perks and promotions. Firstly, the fashion brand is launching AeroPax, a collection of one-of-a-kind non-fungible tokens with unique personalities, styles and abilities, and these NFTs will grant access to limited-edition apparel and more.<br \/>\n <br \/>\nAt launch, A\u00e9ropostale is giving 10 fans the chance to win a Tesla and 10 winners will be chosen at random.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Virtual Fashion Metaverses - <\/b>The integration of immersive shopping experiences in virtual worlds create opportunities for new revenue streams and increased brand engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. NFT Fashion Collections - <\/b>The use of non-fungible tokens in launching unique fashion collections creates opportunities for limited edition releases and increased brand value.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Gamification of Fashion Shopping - <\/b>The introduction of gaming elements in fashion shopping experiences creates opportunities for increased customer engagement and loyalty.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Retail - <\/b>Fashion retailers can explore the use of virtual metaverses and NFTs to enhance customer experiences and create new revenue streams.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Gaming - <\/b>Gaming companies can collaborate with fashion brands to create unique in-game items and experiences to enhance their gaming platforms.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Cryptocurrency - <\/b>Cryptocurrency companies can explore the use of NFTs in the fashion industry and partner with fashion brands to create unique blockchain-based experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:52%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:48%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:50%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:50%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:34%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:66%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='500648'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:45%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:55%;'><\/div><\/div>","u":"\/trends\/aeroworld","t":"Multifaceted Fashion Metaverses : AeroWorld"}}</script> </div> </div> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <script> </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17326.4' defer async></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17326.4' defer async></script> <script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; 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