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Dynamic Group Budget best practices | Marketing Solutions Help
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<span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 2 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(1502134,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Dynamic Group Budget automatically and continuously finds the best auction opportunities for results across campaigns and optimizes towards the campaign group’s objective’s optimization goal. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Campaign groups are available for both Classic and Accelerate campaign types, and you can have a campaign group that contains only Classic campaigns, only Accelerate campaigns, or a mix of Classic and Accelerate campaigns. When using Classic and Accelerate campaigns in the same campaign group, they must have the same objective type, bidding strategy, optimization goal, daily or lifetime budget, and schedule if Dynamic Group Budget is turned on.</p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Currently, any campaigns that use Dynamic Group Budget don’t support forecasting.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The table provides the recommended best practices when using Dynamic Group Budget in Campaign Manager.</p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">Area</th> <th class="artdeco-table-header">Best practice</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Campaign performance</td> <td class="artdeco-table-cell">To better understand campaign budget results, we recommend analyzing results at the campaign group level rather than at the campaign level.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Campaign group budget</td> <td class="artdeco-table-cell">The minimum campaign group daily budget amount required is $30 USD. The minimum campaign group lifetime budget is calculated as the maximum of the remaining days multiplied by the minimum daily budget or the minimum total budget plus the current spend. For example, the minimum lifetime budget fo a campaign with 10 days remaining is $300 USD (10 days multiplied by the minimum campaign group daily budget of $30 USD). Similar to campaign budgets, when using a daily budget, actual daily spend might be up to 50% higher than the daily budget amount on a given day.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Ad format</td> <td class="artdeco-table-cell">Dynamic Group Budget only supports Sponsored Content ad formats, which are: single image, carousel, video, single job, event, document, and click-to-message ads. <br> <br> Note: Accelerate campaigns only support the single image ad format.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Campaign group settings</td> <td class="artdeco-table-cell"> <p>All campaigns within a campaign group need to have the same objective, bidding strategy, and budget type (daily or lifetime). Campaigns can have different Sponsored Content ad formats, audience targeting, and bid amounts at the campaign level if cost cap or manual bidding is selected at the campaign group level.<br> <br> Note: Accelerate campaigns don’t support manual bidding. You can’t change the campaign group objective or the Dynamic Group Budget setting once the campaign group is active. </p> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Number of campaigns in a campaign group</td> <td class="artdeco-table-cell">Dynamic Group Budget supports a minimum of 1 and a maximum of 50 campaigns per campaign group.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Audience size</td> <td class="artdeco-table-cell">Audience size might affect Dynamic Group Budget spend distribution. If the audience size across campaigns in a campaign group is significantly different, campaigns with the largest audiences will likely spend more from the Dynamic Group Budget.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Bidding strategy</td> <td class="artdeco-table-cell"> <p>We recommend following the bid suggestions at the campaign level. The bidding strategies that can be used at the campaign level are:<br> • Maximum delivery<br> • Cost cap<br> • Manual bidding (not available for Accelerate campaigns)</p> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Editing campaign groups</td> <td class="artdeco-table-cell">We recommend running a campaign group for at least one week before making any changes.</td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> <ul> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424128" target="_self">Create campaign groups</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425447" target="_blank">Edit campaign groups</a> </li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a485099" target="_self">Delete campaign groups</a></li> </ul> <p><strong>Learn more</strong></p> <ul> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1502133" target="_self">Dynamic Group Budget in Campaign Manager</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1564083" target="_self">Understanding how Dynamic Group Budget works with maximum delivery bidding</a></li> </ul> </div> </article> <!----><!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a137131" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a137131" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a137131"> Campaign Bid and Budget </span> </a> </li> </ul> </div> <!----><!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----> <!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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