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Campaign Bid and Budget | Marketing Solutions Help

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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Ftopic%2Fa137131&amp;trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Ftopic%2Fa137131" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="topic-page" data-test-selector="topic-page-container"> <div class="page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="page-heading__title t-black t-24 t-bold" data-test-selector="heading-title"> Tagged in “Campaign Bid and Budget” </h2> <span class="t-14 t-black--light" data-test-selector="article-count">13 articles</span> </div> </div> <div class="page-width-content topic-page__content"> <section class="body-content"> <ul class="topic-page__list"> <li> <article class="article-preview" aria-labelledby="article-preview-title" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1502133" class="article-preview__link t-16" data-test-selector="article-preview-link"> Dynamic Group Budget in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Campaign Bid and Budget </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As an advertiser, you can use Dynamic Group Budget in Campaign Manager to optimize the budget for a campaign group, rather than an individual campaign. You can set one central campaign group budget in Campaign Manager, which is then used to… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-1" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-1" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a421112" class="article-preview__link t-16" data-test-selector="article-preview-link"> Campaign bidding strategies </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Campaign Bid and Budget </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you create an advertising campaign in Campaign Manager, you can choose from bidding strategies that are aligned with your campaign objective. The bidding strategies available vary by the campaign objective and ad format selected for your… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-2" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-2" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a427572" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set a budget, schedule, and bid for your Classic ad campaign </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Campaign Bid and Budget and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you create a Classic campaign in Campaign Manager, you can set your budget, schedule, and bid, giving you control over your campaign spending. You must have account manager or campaign manager permissions on the account to manage these campaign… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-3" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-3" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1502134" class="article-preview__link t-16" data-test-selector="article-preview-link"> Dynamic Group Budget best practices </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Campaign Bid and Budget </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Dynamic Group Budget automatically and continuously finds the best auction opportunities for results across campaigns and optimizes towards the campaign group’s objective’s optimization goal.&nbsp; Campaign groups are available for both Classic and… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-4" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-4" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a423484" class="article-preview__link t-16" data-test-selector="article-preview-link"> Manual bidding </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Campaign Bid and Budget </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With manual bidding, you can control your bid value and specify the amount you would like to bid per key result. Manual bidding is available for all campaign objectives, ad formats, and optimization goals. Campaigns that use manual bidding are… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-5" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-5" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a706289" class="article-preview__link t-16" data-test-selector="article-preview-link"> Cost cap bidding strategy </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Campaign Bid and Budget </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The cost cap bidding strategy allows you to set a cost per result,&nbsp;which Campaign Manager uses as a benchmark when setting and adjusting bids for your campaign in the ad auction.&nbsp; The maximum cost per result you provide is an average&nbsp;… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-6" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-6" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425248" class="article-preview__link t-16" data-test-selector="article-preview-link"> Edit a Classic campaign </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns and Campaign Bid and Budget </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> After you’ve created a Classic campaign, you can edit the campaign’s settings such as the audience, placement, or ads in the campaign. You can’t change the objective or ad format after a campaign has been launched.&nbsp; To edit campaign details:… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-7" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-7" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a423490" class="article-preview__link t-16" data-test-selector="article-preview-link"> Maximum delivery bidding strategy </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Campaign Bid and Budget </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The maximum delivery (automated bidding) strategy uses machine learning to automatically bid for you while aiming to maximize the efficiency of your LinkedIn advertising budget. Based on your campaign objective, maximum delivery automatically… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-8" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-8" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a427004" class="article-preview__link t-16" data-test-selector="article-preview-link"> Campaign schedules </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Campaign Bid and Budget </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Setting a schedule for your LinkedIn advertising campaign helps determine its lifetime. You can choose to run campaigns continuously from a start date or set a start and end date. With all campaign launches, be sure to factor in the time it takes… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-9" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-9" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422101" class="article-preview__link t-16" data-test-selector="article-preview-link"> Campaign budgets </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Campaign Bid and Budget </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Campaign Manager gives you control over your ad campaign budgets by providing several budget options. All budget options use lifetime pacing, which manages how your budget is spent throughout the duration of your campaign. To help you achieve key… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-10" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-10" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1564083" class="article-preview__link t-16" data-test-selector="article-preview-link"> Understanding how Dynamic Group Budget works with maximum delivery bidding </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Campaign Bid and Budget </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As an advertiser, you can use Dynamic Group Budget in Campaign Manager to optimize the budget for a campaign group rather than an individual campaign. Maximum delivery is the default and recommended bidding strategy when using Dynamic Group Budget… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-11" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-11" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a5969262" class="article-preview__link t-16" data-test-selector="article-preview-link"> Maximum delivery bidding for Sponsored Messaging </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads, Campaign Bid and Budget, and Conversation Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As an advertiser, you can use the maximum delivery bidding strategy for your Sponsored Messaging (conversation ad and message ad) campaigns. Maximum delivery automatically bids to increase the volume of your results, while aiming to maximize the… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-12" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-12" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a471442" class="article-preview__link t-16" data-test-selector="article-preview-link"> Fair lending compliance </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Campaign Bid and Budget </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Advertisers can request to have their&nbsp;ad account added to an allow list&nbsp;to meet fair lending compliance regulations. 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