CINXE.COM

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" lang="en" version="XHTML+RDFa 1.0" dir="ltr" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/terms/" xmlns:foaf="http://xmlns.com/foaf/0.1/" xmlns:og="http://ogp.me/ns#" xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#" xmlns:sioc="http://rdfs.org/sioc/ns#" xmlns:sioct="http://rdfs.org/sioc/types#" xmlns:skos="http://www.w3.org/2004/02/skos/core#" xmlns:xsd="http://www.w3.org/2001/XMLSchema#"> <head profile="http://www.w3.org/1999/xhtml/vocab"> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="Generator" content="Drupal 7 (http://drupal.org)" /> <link rel="canonical" href="/print-digital/websites" /> <link rel="shortlink" href="/node/121" /> <link rel="shortcut icon" href="https://identity.ucsf.edu/profiles/ucsf_b1gfoot/themes/ucsf_b1gfoot_theme/favicon.ico" type="image/vnd.microsoft.icon" /> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1" /> <meta property="og:image" content="https://identity.ucsf.edu/profiles/ucsf_b1gfoot/themes/ucsf_b1gfoot_theme/img/img-metatag.jpg" /> <meta property="og:image:width" content="940" /> <meta property="twitter:image" content="https://identity.ucsf.edu/profiles/ucsf_b1gfoot/themes/ucsf_b1gfoot_theme/img/img-metatag.jpg" /> <meta property="twitter:card" content="summary" /> <meta property="og:site_name" content="UCSF Brand Identity" /> <meta property="twitter:url" content="https://identity.ucsf.edu/print-digital/websites" /> <meta property="og:url" content="https://identity.ucsf.edu/print-digital/websites" /> <meta property="twitter:title" content="Website Standards | UCSF Brand Identity" /> <meta property="og:title" content="Website Standards" /> <title>Website Standards | UCSF Brand Identity</title> <link type="text/css" rel="stylesheet" href="https://identity.ucsf.edu/sites/g/files/tkssra266/f/css/css_kShW4RPmRstZ3SpIC-ZvVGNFVAi0WEMuCnI0ZkYIaFw.css" media="all" /> <link type="text/css" rel="stylesheet" href="https://identity.ucsf.edu/sites/g/files/tkssra266/f/css/css_EJL_7lrjsH8BZ6q38g9TN9dgvY5IouUd4PiJZQyBEFI.css" media="all" /> <link type="text/css" rel="stylesheet" href="https://identity.ucsf.edu/sites/g/files/tkssra266/f/css/css_rV3Wod_e6ST6El0CA65NgFrvcFHnCpm1z0SGwM9reQg.css" media="all" /> <style type="text/css" media="all"> <![CDATA[/*> </style> <link type="text/css" rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/hopscotch/0.2.5/css/hopscotch.min.css" media="all" /> <link type="text/css" rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.4.0/css/font-awesome.min.css" media="all" /> <link type="text/css" rel="stylesheet" href="https://identity.ucsf.edu/sites/g/files/tkssra266/f/css/css_-5KGL3kpG9BJtjhjan_sSs2LNKUh8DXr0FbFKbHMQxM.css" media="all" /> <link type="text/css" rel="stylesheet" href="https://identity.ucsf.edu/sites/g/files/tkssra266/f/css/css_47DEQpj8HBSa-_TImW-5JCeuQeRkm5NMpJWZG3hSuFU.css" media="print" /> <style type="text/css" media="all"> <![CDATA[/*> </style> <link type="text/css" rel="stylesheet" href="https://identity.ucsf.edu/sites/g/files/tkssra266/f/css/css_StcZZY5AYSkYDUkI_3QyJhnZmk-OFdJWVY2A4NU11NA.css" media="all" /> <script type="text/javascript" src="https://identity.ucsf.edu/sites/g/files/tkssra266/f/js/js_Pt6OpwTd6jcHLRIjrE-eSPLWMxWDkcyYrPTIrXDSON0.js"></script> <script type="text/javascript" src="https://identity.ucsf.edu/sites/g/files/tkssra266/f/js/js_onbE0n0cQY6KTDQtHO_E27UBymFC-RuqypZZ6Zxez-o.js"></script> <script type="text/javascript" src="https://identity.ucsf.edu/sites/g/files/tkssra266/f/js/js_MItSgdSkwVZBTl5MsdgLy94Mp-HJ6pvBHirm2wMSuzA.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/hopscotch/0.2.5/js/hopscotch.min.js"></script> <script type="text/javascript" src="https://identity.ucsf.edu/sites/g/files/tkssra266/f/js/js_Md_O18EkEkENyifmdSaTOM057n9-b6JB039etuiVtGE.js"></script> <script type="text/javascript" src="https://www.googletagmanager.com/gtag/js?id=UA-174314-5"></script> <script type="text/javascript"> <![CDATA[//><!]]> </script> <script type="text/javascript"> <![CDATA[//><!]]> </script> <script type="text/javascript" src="https://identity.ucsf.edu/sites/g/files/tkssra266/f/js/js_3KU2G0XuUwThidq7lpTBQghUO1g1ty4dEdv-co66Xqw.js"></script> <script type="text/javascript" src="https://identity.ucsf.edu/sites/g/files/tkssra266/f/js/js__pev76oqunwyHrozBOUwthVLhzUZgLLfKlmOonOmdkg.js"></script> <script type="text/javascript"> <![CDATA[//><!]]> </script> </head> <body class="html not-front not-logged-in page-node page-node- page-node-121 node-type-page header--purple ucsf-b1gfoot font--header--helveticaneue nav--lock profile--grid sidebar sidebar--left sidebar-color--white" > <div id="skip-link"> <a href="#main-content" class="element-invisible element-focusable">Skip to main content</a> </div> <div id="page-wrapper"> <div id="page"> <div class="ucsf-top-header row-full-width no-logo"> <div class="inside"> <ul class="menu"> <li class="first"><a href="https://www.ucsf.edu">University of California San Francisco</a></li> <li><a href="https://www.ucsfhealth.org/">UCSF Health</a></li> <li><a href="https://www.ucsf.edu/search" title="">Search UCSF</a></li> <li><a href="https://www.ucsf.edu/about">About UCSF</a></li> </ul> </div> </div> <div id="header" class="row-full-width"> <div class="inside clearfix"> <h1 id="site-name"> <a href="/" title="Home" rel="home"> UCSF Brand Identity </a> </h1> <div class="region region-header"> <div id="block-search-form" class="block block-search"> <div class="content"> <form onsubmit="if(this.search_block_form.value=='Search'){ alert('Please enter a search'); return false; }" action="/print-digital/websites" method="post" id="search-block-form" accept-charset="UTF-8"><div><div class="container-inline"> <h2 class="element-invisible">Search form</h2> <div class="form-item form-type-textfield form-item-search-block-form"> <label class="element-invisible" for="edit-search-block-form--2">Search... </label> <input title="Enter the terms you wish to search for." placeholder="Search..." class="text-input fa fa-search form-text" aria-hidden="" type="text" id="edit-search-block-form--2" name="search_block_form" value="" size="40" maxlength="128" /> </div> <div class="form-actions form-wrapper" id="edit-actions"><input type="submit" id="edit-submit" name="op" value="" class="form-submit" /></div><input type="hidden" name="form_build_id" value="form-xlAVXMDia1HsEgZ0OpI0IbOHEb1xvPcoo_1F5UYZyKw" /> <input type="hidden" name="form_id" value="search_block_form" /> </div> </div></form> </div> </div> <div id="block-ucsf-b1gfoot-tweaks-header-socialmedia" class="block block-ucsf-b1gfoot-tweaks"> <div class="content"> <div class="nav-social"></div> </div> </div> <div id="block-menu-block-1" class="block block-menu-block"> <div class="content"> <div class="menu-block-wrapper menu-block-1 menu-name-main-menu parent-mlid-0 menu-level-1"> <ul class="menu"><li class="first expanded menu-mlid-1776"><a href="/brand-guide">Brand Guide</a><ul class="menu"><li class="first leaf menu-mlid-1811"><a href="/brand-guide/brand-story">Brand Story</a></li> <li class="leaf menu-mlid-1781"><a href="/brand-guide/logos">Logos</a></li> <li class="leaf menu-mlid-1786"><a href="/brand-guide/color">Color</a></li> <li class="leaf menu-mlid-1791"><a href="/brand-guide/fonts">Font/Typography</a></li> <li class="leaf menu-mlid-1796"><a href="/brand-guide/editorial-expression">Editorial Expression</a></li> <li class="leaf menu-mlid-1801"><a href="/brand-guide/visual-framework">Visual Framework</a></li> <li class="leaf menu-mlid-16836"><a href="/brand-guide/patterns" title="Patterns">Patterns</a></li> <li class="leaf menu-mlid-16831"><a href="/brand-guide/iconography">Iconography</a></li> <li class="leaf menu-mlid-1806"><a href="/brand-guide/using-ucsf-name">Using the UCSF Name</a></li> <li class="last leaf has-children menu-mlid-1816"><a href="/brand-guide/ucsf-health">UCSF Health Guidelines</a></li> </ul></li> <li class="expanded active-trail menu-mlid-2226"><a href="/print-digital" class="active-trail">Print & Digital</a><ul class="menu"><li class="first leaf menu-mlid-1826"><a href="/print-digital/print-guidelines">Print Guidelines</a></li> <li class="leaf menu-mlid-1861"><a href="/print-digital/digital-guidelines">Digital Guidelines</a></li> <li class="leaf active-trail active menu-mlid-1841"><a href="/print-digital/websites" class="active-trail active">Websites</a></li> <li class="last leaf menu-mlid-1866"><a href="/print-digital/social-media">Social Media</a></li> </ul></li> <li class="expanded menu-mlid-1731"><a href="/photography-video">Photography & Video</a><ul class="menu"><li class="first leaf menu-mlid-1846"><a href="/photography-and-video/photography-standards">Photography Standards</a></li> <li class="leaf menu-mlid-1876"><a href="/photography-video/brand-photography-library">Brand Photography Library</a></li> <li class="last leaf menu-mlid-1851"><a href="/photography-video/video-standards">Video Standards</a></li> </ul></li> <li class="expanded menu-mlid-1726"><a href="/templates-examples">Templates & Examples</a><ul class="menu"><li class="first leaf menu-mlid-1741"><a href="/templates-examples/correspondence">Correspondence</a></li> <li class="leaf menu-mlid-1756"><a href="/templates-examples/presentation">Presentation</a></li> <li class="leaf menu-mlid-2231"><a href="/templates-examples/print-materials">Print Materials</a></li> <li class="leaf menu-mlid-2236"><a href="/templates-examples/posters-digital-signage">Posters & Digital Signage</a></li> <li class="leaf menu-mlid-1766"><a href="/templates-examples/campus-signage">Campus Signage</a></li> <li class="leaf menu-mlid-1771"><a href="/templates-examples/merchandise">Merchandise</a></li> <li class="last leaf menu-mlid-13056"><a href="/zoom-backgrounds">Zoom Backgrounds</a></li> </ul></li> <li class="last leaf menu-mlid-1736"><a href="/faq-contact">FAQ</a></li> </ul></div> </div> </div> </div> </div> </div> <div id="breadcrumb" class="row-full-width"><div class="inside"><h2 class="element-invisible">You are here</h2><div class="breadcrumb"><a href="/">Home</a> > <a href="/print-digital">Print & Digital</a> > <span class="breadcrumb-page-title">Websites</span></div></div></div> <div class="content-top"> <div class="region region-content-top"> <div id="block-fieldblock-node-page-default-field-hero-header-content" class="block block-fieldblock"> <div class="content"> <div class="field field-name-field-hero-header-content field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Website Standards</h1> <p>Websites are one of UCSF's most powerful and versatile communications platforms. They are an opportunity to make a first impression with the audiences you're trying to reach. Effective websites are strategically designed, intuitive, engaging and accessible.</p> </div></div></div> </div> </div> </div> </div> <div id="main-wrapper"> <div id="main" class="clearfix"> <div id="content" class="column"> <div class="inside"> <a id="main-content"></a> <div class="tabs"></div> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="content"> <div id="node-121" class="node node-page header--purple clearfix" about="/print-digital/websites" typeof="sioc:Item foaf:Document"> <span property="dc:title" content="Website Standards" class="rdf-meta element-hidden"></span><span property="sioc:num_replies" content="0" datatype="xsd:integer" class="rdf-meta element-hidden"></span> <div class="content"> <div class="field field-name-field-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><h2>Consistent Representation of UCSF</h2> <p>Whether representing a campus or a clinical sub-brand, we are all part of UCSF. And our web presence should reflect this association – we should look like we are part of the same family. Before starting a web project, consider the appropriate representation of your department or unit within the UCSF logo family. For guidance, visit the <a href="/brand-guide/logos">Logos</a> page.</p> <h3>Sample Website Layout</h3> <h3><img alt="" height="888" src="/sites/g/files/tkssra266/f/wysiwyg/app_website_003-01.png" width="1604" /></h3> <p>This sample layout for a campus sub-brand shows where logo lock-up, type and navigation should be consistently placed. Other branded areas use color, photography and graphic expression to showcase the purpose of the website while maintaining its association with UCSF. Helvetica Neue Roman is recommended for UCSF websites. If you are unable to access or purchase webfonts, Arial should be used as a substitute.</p> <h3>Branded Areas</h3> <p><img alt="" height="888" src="/sites/g/files/tkssra266/f/wysiwyg/app_website_002-01.png" width="1604" /></p> <p>The web banner and main navigation on a webpage should be consistently used to maintain a strong UCSF brand impression. The main splash area is an opportunity to communicate the purpose of the website while maintaining the group’s association with UCSF.</p> <h2>Web Banner</h2> <p><strong>NEW</strong> Global Navigation available for Site Builder websites. For details, go to <a href="https://websites.ucsf.edu/blog/new-global-navigation-site-builder-websites">this blog post</a> on <a href="https://websites.ucsf.edu/">websites.ucsf.edu</a>.</p> <p>In most cases, the web banner should feature the full text, “University of California San Francisco.” This will help to avoid redundancy with the UCSF logo lock-ups appearing in the main navigation and create optimal clarity and legibility. In cases where the webpage does not include a UCSF logo, the web banner should include both the UCSF logo and “University of California San Francisco” text. Web banner, including links, cannot be modified in any way. </p> <p><a href="https://github.com/ucsf-web-services/ucsf_identity_web_banner_templates/releases/tag/1.4">Source code for UCSF web banners </a>can be downloaded in accessibility-approved digital colors. All web banners have standard links to <a href="http://ucsf.edu">UCSF.edu</a> and <a href="http://ucsfhealth.org">UCSFHealth.org</a>. Schools may add a link to their main website (in place of "About UCSF" and "Search UCSF") for web banners on department/division sites. <em>No other modifications should be made to web banners without approval from UCSF's Office of Communications.</em></p> <h4>Sub-Brand Web Banner</h4> <p><img alt="" height="356" src="/sites/g/files/tkssra266/f/wysiwyg/app_website_004-01.png" width="1604" /></p> <h4>Web Banner for Sites Without a Logo Lock-up</h4> <h4><img alt="" height="370" src="/sites/g/files/tkssra266/f/wysiwyg/app_website_005-01.png" width="1604" />Web Banner Color Options</h4> <p><img alt="" height="400" src="/sites/g/files/tkssra266/f/wysiwyg/app_website_006-01.png" width="1604" /></p> <h2>Sizing for Logo Lock-ups</h2> <ul> <li>Logo lock-ups should be presented consistently across all UCSF websites.</li> <li>All logos must be approved by UCSF's Office of Communications and created by Documents and Media or another designee. No other logos should be created.</li> <li>When you receive the folder of logo lock-ups from Documents and Media, a “web only” file is included that is double the maximum logo lock-up size requirement (332 PX). This logo should be used on your website to ensure consistent application.</li> <li>The main navigation menu should not exceed 7 items in total to ensure adequate spacing. Links should be set in Helvetica Neue or Arial at 16 PX.</li> <li>The recommended height of the main navigation is 130 pixels. This height should accommodate placement of most logo lock-ups.</li> </ul> <h4>Campus</h4> <p><img alt="" height="469" src="/sites/g/files/tkssra266/f/wysiwyg/app_website_007-01.png" width="1604" /></p> <h4>Clinical</h4> <p><img alt="" height="396" src="/sites/g/files/tkssra266/f/wysiwyg/app_website_008-01.png" width="1604" /></p> <h4>Sites without Logo Lock-Ups</h4> <p><img alt="" height="468" src="/sites/g/files/tkssra266/f/wysiwyg/app_website_016-01.png" width="1604" /></p> <h4>Exceptions</h4> <p><img alt="Web banner example." height="394" src="/sites/g/files/tkssra266/f/wysiwyg/app_website_009-02.png" width="1604" /></p> <h2>Responsive Web Application for Campus Logo Lock-Ups </h2> <p>Use the following logo sizing recommendations to determine logo lock-up sizing and breaks for responsive application within devices.</p> <p>The height of the main navigation across all devices is variable depending on the height of campus logo lock-up with entity tier line. The main navigation height should be adjusted to accommodate the height of the logo with appropriate clear space above and below the logo lock-up.</p> <h4>Desktop and Horizontal Tablet</h4> <h4><img alt="Web banner example. " height="448" src="/sites/g/files/tkssra266/f/wysiwyg/app_website_0013-02.png" width="1604" /></h4> <h4>Vertical Tablet</h4> <p><img alt="Web banner on tablet example. " height="357" src="/sites/g/files/tkssra266/f/wysiwyg/app_website_0014-02.png" width="1604" /></p> <h4>Mobile</h4> <p><img alt="Web banner on mobile example. " height="328" src="/sites/g/files/tkssra266/f/wysiwyg/app_website_0015-02.png" width="1604" /></p> </div></div></div> </div> </div> </div> </div> </div> </div> </div> <div id="sidebar" class="column"> <div class="sidebar"> <div class="section"> <div class="region region-sidebar"> <div id="block-fieldblock-node-page-default-field-textarea-hero-sidebar" class="block block-fieldblock sidebar-banner"> <div class="content"> <div class="field field-name-field-textarea-hero-sidebar field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><a href="/print-digital/print-guidelines">Print Guidelines</a><a href="/print-digital/digital-guidelines"> »</a></p> <p><a href="/print-digital/digital-guidelines">Digital Guidelines »</a></p> <p><strong><a href="/print-digital/websites">Websites »</a></strong></p> <p><a href="/print-digital/social-media">Social Media »</a></p> </div></div></div> </div> </div> <div id="block-fieldblock-node-page-default-field-blockref-sidebar" class="block block-fieldblock sidebar-widgets"> <div class="content"> <div class="field field-name-field-blockref-sidebar field-type-blockreference field-label-hidden"><div class="field-items"><div class="field-item even"><div id="block-block-11" class="block block-block"> <h3>UCSF Websites</h3> <div class="content"> <p><a href="http://websites.ucsf.edu" target="_blank"><img alt="screenshot of websites.ucsf.edu" height="667" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-Websites-screenshot.jpg" width="1000" /></a></p> <p><a href="http://websites.ucsf.edu/" target="_blank">Websites.ucsf.edu</a> is a one-stop shop for anyone who creates, supports or manages a UCSF website. Before starting a web project, be sure to review requirements, technical specifications, and UCSF resources available to you.</p> </div> </div></div></div></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="footer"> <div class="section"> <div class="region region-footer"> <div id="block-block-41" class="block block-block"> <div class="content"> <div class="wysiwyg_threecols layout--33-33-33"> <div class="wysiwyg_threecols--first bg--undefined bg--transparent"> <h5><a href="/brand-guide" style="color: #ffffff;">BRAND GUIDE</a></h5> <hr color="white" /> <p><a href="/brand-guide/logos" style="color: #ffffff;">Brand Story</a><br /> <a href="/brand-guide/logos" style="color: #ffffff;">Logos</a><br /> <a href="/brand-guide/color" style="color: #ffffff;">Colors</a><br /> <a href="/brand-guide/fonts" style="color: #ffffff;">Fonts/Typography</a><br /> <a href="/brand-guide/editorial-expression" style="color: #ffffff;">Editorial Expression</a><br /> <a href="/brand-guide/visual-framework" style="color: #ffffff;">Visual Framework</a><br /> <a href="/brand-guide/using-ucsf-name" style="color: #ffffff;">Using the UCSF Name</a><br /> <a href="/brand-guide/ucsf-health" style="color: #ffffff;">UCSF Health Guidelines</a></p> <p> </p> </div> <div class="wysiwyg_threecols--second bg--undefined bg--transparent"> <h5><a href="/print-digital" style="color: #ffffff;">PRINT & DIGITAL</a></h5> <hr color="white" /> <p><a href="/print-digital/digital-guidelines" style="color: #ffffff;">Print Guidelines</a><br /> <a href="/print-digital/digital-guidelines" style="color: #ffffff;">Digital Guidelines</a><br /> <a href="/print-digital/digital-colors" style="color: #ffffff;">Digital Colors</a><br /> <a href="/print-digital/websites" style="color: #ffffff;">Websites</a><br /> <a href="/print-digital/social-media" style="color: #ffffff;">Social Media</a></p> <p> </p> <h5><a href="/photography-video" style="color: #ffffff;">PHOTOGRAPHY & VIDEO</a></h5> <hr color="white" /> <p><a href="/photography-and-video/photography-standards" style="color: #ffffff;">Photography Standards</a><br /> <a href="/photography-video/brand-photography-library" style="color: #ffffff;">Brand Photography Library</a><br /> <a href="/photography-video/video-standards" style="color: #ffffff;">Video Standards</a></p> <p> </p> </div> <div class="wysiwyg_threecols--third bg--undefined bg--transparent"> <h5><a href="/templates-examples" style="color: #ffffff;">TEMPLATES & EXAMPLES</a></h5> <hr color="white" /> <p><a href="/templates-examples/correspondence" style="color: #ffffff;">Correspondence</a><br /> <a href="/templates-examples/presentation" style="color: #ffffff;">Presentation</a><br /> <a href="/templates-examples/print-materials" style="color: #ffffff;">Print Materials</a><br /> <a href="/templates-examples/posters-digital-signage" style="color: #ffffff;">Posters and Digital Signage</a><br /> <a href="/templates-examples/campus-signage" style="color: #ffffff;">Campus Signage</a><br /> <a href="/templates-examples/merchandise" style="color: #ffffff;">Merchandise</a></p> </div> </div> </div> </div> </div> <div class="footer-bottom"> <nav aria-label="Footer Navigation" class="footer--navigation"> <ul> <li><a href="https://www.ucsf.edu/accessibility-resources">Accessibility</a></li> <li><a href="https://www.ucsf.edu/website-privacy-policy">Privacy Policy</a></li> <li><a href="https://websites.ucsf.edu/website-terms-use">Terms of Use </a></li> <li><a href="https://websites.ucsf.edu/azlist">A-Z Website List</a></li> </ul> </nav> <div class="footer--copyright"> <p>© 2025 The Regents of the University of California</p> </div> </div> </div> </div> </div> </div> <script type="text/javascript"> <![CDATA[//><!]]> </script> <script type="text/javascript"> /*<![CDATA[*/ (function() { var sz = document.createElement('script'); sz.type = 'text/javascript'; sz.async = true; sz.src = '//siteimproveanalytics.com/js/siteanalyze_8343.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(sz, s); })(); /*]]>*/ </script> </body> </html>