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diverse offering and focus on health. Whether you are representing research, education or patient care, UCSF patterns bridge science with humanity and the technical with organic. Use these patterns to add dynamic expression to your content or as backgrounds within corporate communications.</p> </div></div></div> </div> </div> </div> </div> <div id="main-wrapper"> <div id="main" class="clearfix"> <div id="content" class="column"> <div class="inside"> <a id="main-content"></a> <div class="tabs"></div> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="content"> <div id="node-216" class="node node-page header--navy clearfix" about="/brand-guide/patterns" typeof="sioc:Item foaf:Document"> <span property="dc:title" content="Patterns" class="rdf-meta element-hidden"></span><span property="sioc:num_replies" content="0" datatype="xsd:integer" class="rdf-meta element-hidden"></span> <div class="content"> <div class="field field-name-field-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="pattern line art" height="507" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-pattern-overview.jpg" width="1280" /></p> <p>You can聽<a href="https://ucsf.box.com/s/93ioihpituym7nn6i633r7m5d4cub4en">download</a>聽Adobe Illustrator files for each of the ten available patterns that can be customized through color and cropping. Please reference the <a href="/brand-guide/color">color page</a> for guidance on color options and proper use of color. Or, JPG files with preset crops and colors are available for use on UCSF materials. If you have questions about development or formatting of patterns, please contact the Office of Communications at聽<a href="/cdn-cgi/l/email-protection#f49d90919a809d808db481978792da919081"><span class="__cf_email__" data-cfemail="aac3cecfc4dec3ded3eadfc9d9cc84cfcedf">[email protected]</span></a>.</p> <h2>Pattern Color</h2> <p>The UCSF color palette is designed to generate a dynamic yet consistent range of color expressions. UCSF patterns are designed to allow for a plug and play approach to pattern customization. The examples featured here show the vast possibilities and flexibility that can be achieved with UCSF patterns and the extended color palette.</p> <p><img alt="pattern color" height="507" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-pattern-color.jpg" width="1280" /></p> <h2>Pattern Base, Color, and Scale</h2> <p>All UCSF patterns have a base structure which can be customized by the addition of color. The base pattern can be any color placed on a color background or reversed out of a darker color. When customizing any pattern, only apply colors from the UCSF color palette to ensure color compatibility and brand consistency.</p> <p><img alt="pattern base example" height="672" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-pattern-base-one.jpg" width="1280" /></p> <p><img alt="pattern base, color, and scale example" height="693" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-pattern-base-one-scale-and-color.jpg" width="1280" /></p> <p>After applying color, each pattern can be applied within a range of application sizes at different scales. The examples above demonstrate how one pattern base can yield a variety of pattern expressions using color and scale.</p> <h2>Application Examples</h2> <div class="wysiwyg_threecols layout--33-33-33"> <div class="wysiwyg_threecols--first bg--undefined bg--transparent"> <p><img alt="pattern application example 1" height="704" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-pattern-application-4.jpg" width="669" /></p> </div> <div class="wysiwyg_threecols--second bg--undefined bg--transparent"> <p><img alt="pattern application example 2" height="638" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-pattern-application-5.jpg" width="619" /></p> </div> <div class="wysiwyg_threecols--third bg--undefined bg--transparent"> <p><img alt="pattern application example 3" height="602" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-pattern-application-6.jpg" width="598" /></p> </div> </div> <p><img alt="pattern application example 4" height="764" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-pattern-application-3.jpg" width="1280" /></p> <div class="wysiwyg_twocols layout--50-50"> <div class="wysiwyg_twocols--first bg--transparent"> <p><img alt="pattern application example 5" height="2663" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-pattern-application-7.jpg" width="1280" /></p> </div> <div class="wysiwyg_twocols--second bg--transparent"> <p><img alt="pattern application example 6" height="2670" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-pattern-application-8.jpg" width="1280" /></p> </div> </div> </div></div></div> </div> </div> </div> </div> </div> </div> </div> <div id="sidebar" class="column"> <div class="sidebar"> <div class="section"> <div class="region region-sidebar"> <div id="block-fieldblock-node-page-default-field-textarea-hero-sidebar" class="block block-fieldblock sidebar-banner"> <div class="content"> <div class="field field-name-field-textarea-hero-sidebar field-type-text-long field-label-hidden"><div 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