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Create personalized customer journeys and automate marketing with AI-driven insights."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/product/brazeai"/><meta property="og:title" content="BrazeAI™ | AI Marketing & Personalization Tools"/><meta property="og:description" content="Unlock the power of AI with Braze. Create personalized customer journeys and automate marketing with AI-driven insights."/><meta property="og:url" content="https://www.braze.com/product/brazeai"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="BrazeAI™ | AI Marketing & Personalization Tools"/><meta name="twitter:description" content="Unlock the power of AI with Braze. 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flex flex-row items-center gap-[6px] text-lg"><div><p><strong>BrazeAI™</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h1 id="heading-undefined" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><p>AI designed with humans in mind.</p></h1></div></div><div class="flex w-full flex-col gap-8 text-white"><p>See how BrazeAI™ is integrated within the Braze Customer Engagement Platform, empowering marketers to deliver outstanding, highly-tailored experiences at scale.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full sm:w-fit false" target="_self" href="/get-started">Contact Sales</a></div></div></div></div><div class="w-full shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 lg:max-w-[592px]"><img alt="a phone screen shows a message from chris smithfield" loading="lazy" width="880" height="545" decoding="async" data-nimg="1" class="size-full rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fafdeacba37c840ee7523ac3c42ad7c5fc0f71fb4-1306x1340.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fafdeacba37c840ee7523ac3c42ad7c5fc0f71fb4-1306x1340.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fafdeacba37c840ee7523ac3c42ad7c5fc0f71fb4-1306x1340.png&w=1920&q=75"/></div></div></div></div></div></section><section class="bg-white relative contain-layout pb-8 sm:-mt-20 pt-10 md:pt-20 sm:rounded-t-[80px] z-10"><div class=""><div class="w-full"><div class="container"><div class="flex flex-col items-start gap-10 md:flex-row "><div class="flex flex-col items-start gap-6 "><div class="flex flex-col items-start gap-4 lg:max-w-[800px] "><h2 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Add BrazeAI™ to your dream team.</p></h2></div><div class="flex w-full flex-col gap-4 text-md leading-[30px] sm:text-xl lg:max-w-[800px] text-gray-700"><p>Extend your brand, lifecycle marketing, and data engineering teams’ impact with AI-powered features that maximize all your customer engagement initiatives.</p></div></div></div></div></div></div></section><section class="bg-white relative overflow-hidden contain-layout pt-12 pb-10 sm:pb-16"><div class=""><div class="container"><div class="bg-white text-gray-900 backdrop-blur-[30px]"><div class="relative z-10 flex flex-col items-center"><div class=""><div class="-mx-4 flex flex-col gap-y-8 md:flex-row md:flex-wrap"><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="image-plus"><use href="/icons/sprites.svg#image-plus"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Create</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Elevate your messages with an AI assistant that makes it easy to generate, improve, and inspire message personalization.</span></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="edit-05"><use href="/icons/sprites.svg#edit-05"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Personalize</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Tailor experiences, content, recommendations, and more to create tailored interactions for every unique customer—all at scale.</span></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Optimize</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Automate and enhance experiences that maximize every relevant touchpoint throughout your customer's journey.</span></div></div></div></div></div></div></div></div></div></div></section><section class="bg-white relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full items-center justify-center" data-theme="dark"><div class="flex max-w-[800px] flex-col items-center gap-8"><div class="flex flex-wrap items-center gap-1"><svg width="20" height="20" role="img" aria-label="star" class="text-warning-400"><use href="/icons/sprites.svg#star"></use></svg><svg width="20" height="20" role="img" aria-label="star" class="text-warning-400"><use href="/icons/sprites.svg#star"></use></svg><svg width="20" height="20" role="img" aria-label="star" class="text-warning-400"><use href="/icons/sprites.svg#star"></use></svg><svg width="20" height="20" role="img" aria-label="star" class="text-warning-400"><use href="/icons/sprites.svg#star"></use></svg><svg width="20" height="20" role="img" aria-label="star" class="text-warning-400"><use href="/icons/sprites.svg#star"></use></svg></div><div class="text-center font-aribauGrotesk text-[30px] font-extrabold not-italic leading-[110%] text-gray-900">“The AI Item Recommendations feature has been instrumental in driving a remarkable 3X increase in our purchase rates.”</div><div class="flex flex-col items-center justify-center"><div class="flex flex-col items-center gap-5"><div class="flex flex-col items-center gap-1"><h6 class="text-center font-aribauGrotesk text-md font-bold not-italic sm:text-lg text-gray-900">Pam Shih</h6><span class="text-center font-aribauGrotesk text-md font-normal not-italic text-gray-900">Team Lead CRM at KoRo Handels GmbH</span></div></div></div></div></div></div></section><section class="bg-[#F3F3FA] relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28"><div class="h-20 w-full"></div><div class="text-white absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-black flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Create</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Produce authentic content in just a few clicks.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="text-input"><use href="/icons/sprites.svg#text-input"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Create on-brand, tone-controlled copy</span><p class="text-[16px] leading-[24px] text-gray-600">Generate relevant copy that references your brand personality and guidelines.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="message-chat-circle"><use href="/icons/sprites.svg#message-chat-circle"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Simplify personalization</span><p class="text-[16px] leading-[24px] text-gray-600">Tailor your message copy with a responsive chat assistant that generates, suggests, and improves your message personalization using plain-text prompts.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="image-plus"><use href="/icons/sprites.svg#image-plus"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Create graphics instantly</span><p class="text-[16px] leading-[24px] text-gray-600">Use AI to spin up visuals that align with your brand and reduce dependencies on in-house teams.</p></div></div></div><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><p class="font-aribauGrotesk text-lg text-gray-900"><p>“I felt like I always used the same words, the same expressions, the same concept. With the AI Copywriting Assistant, I can find a way to talk about the same concept using different words. And, it provides inspiration to develop new approaches.”</p></p><div><div class="flex items-center gap-4"><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Raffaella Accogli</h6><div class="hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block "></div><span class="text-md text-gray-900">Global CRM Manager, Activation – TheFork</span></div></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a couple sitting on a couch watching a movie" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3af2e6ab58ca8b1a5040bf3ba1e242e1f18a07e9-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3af2e6ab58ca8b1a5040bf3ba1e242e1f18a07e9-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3af2e6ab58ca8b1a5040bf3ba1e242e1f18a07e9-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-white relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28"><div class="h-20 w-full"></div><div class="text-[#F3F3FA] absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-black flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Personalize</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Tailor customer experiences at scale.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Predict customer behaviors based on their likelihood</span><p class="text-[16px] leading-[24px] text-gray-600">Identify, target and engage customers on their likelihood to purchase, or perform any other high value action.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="user-square"><use href="/icons/sprites.svg#user-square"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Personalize every interaction</span><p class="text-[16px] leading-[24px] text-gray-600">Match each customer with the relevant experiences that they’re most likely to engage with at any step of their customer journey.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="message-chat-square"><use href="/icons/sprites.svg#message-chat-square"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Suggest relevant content</span><p class="text-[16px] leading-[24px] text-gray-600">Drive better outcomes on any channel by plugging in personalized items based on each customer’s behaviors and purchase history.</p></div></div></div><div class="flex flex-col items-start gap-8 rounded-xl p-6 border border-[#C9C4FF] bg-[#FBFAFE]"><img alt="" loading="lazy" width="120" height="45" decoding="async" data-nimg="1" class="size-full h-[45px] w-fit object-cover object-left" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9013fcb725b5383b5435c77b922456a8dddd90d2-4800x2724.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9013fcb725b5383b5435c77b922456a8dddd90d2-4800x2724.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9013fcb725b5383b5435c77b922456a8dddd90d2-4800x2724.png&w=256&q=75"/><div class="flex flex-col items-start justify-center gap-3"><span class="text-xl font-extrabold text-gray-900">Health brand 8Fit increased conversions 3.75x by using Braze Predictive Suite to target those most likely to convert</span></div><a class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300" href="/customers/8fit-case-study">Read Case Study</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a screen showing a recommendation for golf clubs" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3691df555e26bf7c61328789f064c692f1a9479c-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3691df555e26bf7c61328789f064c692f1a9479c-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3691df555e26bf7c61328789f064c692f1a9479c-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-[#F9FAFB] relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-10 sm:pb-16"><div class="h-20 w-full"></div><div class="text-white absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-black flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Optimize</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Experiment at any step of the customer journey.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Iterate endlessly</span><p class="text-[16px] leading-[24px] text-gray-600">Apply ML-powered experimentation and automation at every step of the journey and test timing, copy, channel, images, and more to create winning experiences.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Generate A/B tests in one click</span><p class="text-[16px] leading-[24px] text-gray-600">Instantly create component level message variants and test to see which ones resonate with your customers.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Predict winning messages</span><p class="text-[16px] leading-[24px] text-gray-600">Predict and automate the best message for every customer to create winning experiences that optimize results.</p></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a flow chart showing a test winner in the middle" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9a1096c314b31da1be60ab8700018113ca6fea29-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9a1096c314b31da1be60ab8700018113ca6fea29-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9a1096c314b31da1be60ab8700018113ca6fea29-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-heat2 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full flex-col gap-10 pt-10 sm:gap-16"><div class="flex w-full flex-col gap-6 md:flex-row md:justify-between"><div class="flex w-full max-w-[800px] grow flex-col gap-6 "><h2 class="font-extrabold sm:text-display-md md:text-display-lg text-[#300266]"><p>Hear from our customers.</p></h2><p class="text-lg text-[#300266]">Learn from brands who are using BrazeAI™ to do more with their customer engagement. </p></div><div class="w-fit"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs" href="/customers">Read All Success Stories</a></div></div><div class="case-study-panel flex w-full flex-col lg:gap-8"><div class="w-full overflow-auto lg:block mb-8 lg:mb-0"><div class="grid auto-cols-fr grid-flow-col gap-6"><div class="cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-white/20 text-gray-700 hover:bg-white/40 hover:text-[#300266] active:bg-[#300266] active:text-white">Pazza Pasta</div></div></div><div class="slick-slider case-study-slick-container slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:100%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:100%;position:relative;left:0;opacity:1;z-index:999;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/circus-group-pazza-pasta-case-study"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="Pazza Pasta" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe4c3e313ba3ec7466c3b11005cdca71d3fd4145b-1600x901.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe4c3e313ba3ec7466c3b11005cdca71d3fd4145b-1600x901.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe4c3e313ba3ec7466c3b11005cdca71d3fd4145b-1600x901.png&w=256&q=75"/></div><div class="flex w-full max-w-[380px] flex-col gap-6 text-[#300266] relative z-30"><h4 class="text-display-sm">The Circus Group’s Pazza Pasta Used Whatsapp, Supported by BrazeAI™ Features, to Drive Revenue Growth</h4><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 text-sm font-aribauGrotesk font-bold bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3]">See Pizza Pasta’s story<span class="block w-5 overflow-hidden"><svg width="20" height="20" role="img" aria-label="arrow-right" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></span></button></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2832e0dd0c2694cb767269354e5fe165676de8f5-902x1038.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2832e0dd0c2694cb767269354e5fe165676de8f5-902x1038.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2832e0dd0c2694cb767269354e5fe165676de8f5-902x1038.png&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">6X</span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">Higher Purchase rates on updated Whatsapp Campaign</span></div><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">50%</span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">App open rates for their Black Friday campaign</span></div></div></div></div></div></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center"></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout"><div class=""><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="heading-are-you-a-channel-short-and-a-dollar-late" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold">Are you a channel short and a dollar late?</h2><div class="whitespace-break-spaces text-xl text-white">Braze operates with sub-second latency—not batch-and-blast—so you can generate the right engagement in the right moment to yield the most valuable results.</div></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row false items-center"><a href="/get-started"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]">Get Started</button></a><a href="/product"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit 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Customers also received the same €3 voucher code. Pazza Pasta ensured the messages were both compliant and impactful, in order to meet the German audience’s expectations around the channel. Because Braze is cross-channel, they were able to continue engaging their broader audiences who weren’t subscribed to WhatsApp with email, ensuring that every customer they wanted to reach received a communication on the best channel.\",\"_key\":\"8526f6730b6f0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a75f35b5105b\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Since they are running the campaign each Monday, they only had to set it up once. It’s now generated automatically, saving them 12 hours of work every week. 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For their new product announcements, they see products added 4.5X more often than on email. Plus, their WhatsApp Black Friday campaign saw 50% of customers opening the app after seeing the message. 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Flame: \",\"_key\":\"01a1d2daaf790\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\"Let it burn. This fiery phase represents big ideas—the exciting ones that hit you in the middle of the night.\",\"_key\":\"01a1d2daaf791\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"01a1d2daaf79\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b8eecd94f5e0\",\"markDefs\":[],\"children\":[{\"text\":\"Beyond personalization, this step is about creating memorable experiences that convert customers and take over the internet.\",\"_key\":\"b8eecd94f5e00\",\"_type\":\"span\",\"marks\":[]}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use cases to spark your imagination\",\"_key\":\"4f29d3f569f90\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"4f29d3f569f9\"},{\"_key\":\"ffbafe75e1a4\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To help spark ideas, we created two fictional (yet totally viable) use cases. 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They served up motivational triggers to see which ones users reacted to. Through \",\"_key\":\"b2896aa337a11\"},{\"_type\":\"span\",\"marks\":[\"1e172f40b177\"],\"text\":\"personalized A/B testing\",\"_key\":\"b2896aa337a12\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", PersonalCoach.ai was then able to match users with the reminders that mattered and resonated the most.\",\"_key\":\"b2896aa337a13\"}],\"_type\":\"block\"},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/in-app_messages/traditional/templates/simple_survey/\",\"_key\":\"9118f45b591b\"}],\"children\":[{\"_key\":\"fb7c2d447e460\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Spark: \"},{\"_key\":\"fb7c2d447e461\",\"_type\":\"span\",\"marks\":[],\"text\":\"PersonalCoach.ai launched \"},{\"_key\":\"fb7c2d447e462\",\"_type\":\"span\",\"marks\":[\"9118f45b591b\"],\"text\":\"in-app surveys\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to compile data like schedules, fitness goals, and favorite workouts. 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Smart Carts used AI to offer relevant deals on-site and meal-planning tips online. 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