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class="w-full"><div class="container"><div class="flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Build stronger customer relationships with first-party data.</p></h2></div></div></div></div></div></div></section><section class="bg-[#F9FAFB] relative overflow-hidden contain-layout pt-12 pb-10 sm:pb-16"><div class=""><div class="container"><div class="bg-[#F9FAFB] text-gray-900 backdrop-blur-[30px]"><div class="relative z-10 flex flex-col items-center"><div class=""><div class="-mx-4 flex flex-col gap-y-8 md:flex-row md:flex-wrap"><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Unify your data with speed and flexibility</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Open a bi-directional flow of data via direct integrations between Braze and your data warehouse, CDP, digital properties, backend systems, and other software investments.</span></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="data"><use href="/icons/sprites.svg#data"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Build comprehensive user profiles</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Create dynamic audiences with easy to use, flexible segmentation tools that make it possible to delight every user at every interaction.</span></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="clock-stopwatch"><use href="/icons/sprites.svg#clock-stopwatch"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Activate your data in real time</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Get more out of your data to unlock relevance at scale with real-time triggers, personalized content and BrazeAI™.</span></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="clock-rewind"><use href="/icons/sprites.svg#clock-rewind"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Securely distribute customer data to any destination</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Send product and customer data to any destination or system in real time, as a critical input to product and brand strategy.</span></div></div></div></div></div></div></div></div></div></div><div class="h-20 w-full"></div><div class="text-white absolute -bottom-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M1440 64L0 64L1440 0V64Z" fill="currentColor"></path></svg></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Speed and flexibility</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Integrate data from any source.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="cloud-01"><use href="/icons/sprites.svg#cloud-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Connect directly to your data sources</span><p class="text-[16px] leading-[24px] text-gray-600">Easily sync and manage customer and brand data from your source of truth—including Amazon Redshift, Databricks, Google BigQuery, Snowflake, Microsoft Azure, and AWS S3.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-01"><use href="/icons/sprites.svg#dataflow-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Easy data transformations</span><p class="text-[16px] leading-[24px] text-gray-600">Use pre-configured webhooks, AI-generated code, and custom field mapping to integrate Braze with any software.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="link-external-01"><use href="/icons/sprites.svg#link-external-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Customizable integrations</span><p class="text-[16px] leading-[24px] text-gray-600">Connect Braze to your digital properties, backend systems, and other software with lightweight SDKs and modern APIs.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="image-user"><use href="/icons/sprites.svg#image-user"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Zero-copy access to your data</span><p class="text-[16px] leading-[24px] text-gray-600">Build audiences directly from your cloud data warehouse—without duplicating data.</p></div></div></div><div class="flex flex-col items-start gap-8 rounded-xl p-6 border border-[#C9C4FF] bg-[#FBFAFE]"><img alt="" loading="lazy" width="120" height="45" decoding="async" data-nimg="1" class="size-full h-[45px] w-fit object-cover object-left" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc35788bbedda42a27e81c0e2d83e0abbce47e2f7-1600x400.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc35788bbedda42a27e81c0e2d83e0abbce47e2f7-1600x400.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc35788bbedda42a27e81c0e2d83e0abbce47e2f7-1600x400.png&w=256&q=75"/><div class="flex flex-col items-start justify-center gap-3"><span class="text-xl font-extrabold text-gray-900">Taxfix connected Snowflake, Looker, and Segment’s customer data platform to build 1:1 personalized experiences at scale—resulting in a 25% increase in product feature upsell.</span></div><a class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300" href="/customers/taxfix-case-study">Read Case Study</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a phone screen showing a message from upon voyage" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F27b807c41e182790486e3f91dc15e356aa0839a1-1311x1402.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F27b807c41e182790486e3f91dc15e356aa0839a1-1311x1402.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F27b807c41e182790486e3f91dc15e356aa0839a1-1311x1402.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-[#F3F3FA] relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28"><div class="h-20 w-full"></div><div class="text-white absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Extensive partner ecosystem</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Maximize the value of your tech stack.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="line-chart-up-03"><use href="/icons/sprites.svg#line-chart-up-03"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Customer data management partners</span><p class="text-[16px] leading-[24px] text-gray-600">Keep all of your systems and teams aligned by seamlessly syncing data to and from your data warehouse or customer data platform.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Analytics partners</span><p class="text-[16px] leading-[24px] text-gray-600">Continuously stream customer engagement and behavior data from Braze to your business intelligence and data visualization tools for deeper analysis.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="users-check"><use href="/icons/sprites.svg#users-check"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Paid media partners</span><p class="text-[16px] leading-[24px] text-gray-600">Use first-party Braze data to dynamically target, trigger, or suppress paid ads across Criteo, Facebook, Google, Pinterest, Snapchat, and TikTok.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="refresh-cw-02"><use href="/icons/sprites.svg#refresh-cw-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">150+ turnkey partner integrations</span><p class="text-[16px] leading-[24px] text-gray-600">Tap into our extensive partner network to bring data together for eCommerce, loyalty, personalization, order management, and more—all with ultra-low latency.</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-[#310CCE] hover:bg-[#ECE5F9] hover:text-[#1505C9] active:bg-transparent disabled:bg-transparent disabled:text-[#98A2B3] w-full sm:w-fit sm:!ml-[-18px]" target="_self" href="/partners">Learn about our partners</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a phone screen shows a message from sandwich emperor" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4dec448394edf71d323aba58568452fdbdff31df-1335x1245.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4dec448394edf71d323aba58568452fdbdff31df-1335x1245.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4dec448394edf71d323aba58568452fdbdff31df-1335x1245.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-white relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28"><div class="h-20 w-full"></div><div class="text-[#F3F3FA] absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Cohesive customer profiles</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Reach the right audience.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Flexible audience segmentation</span><p class="text-[16px] leading-[24px] text-gray-600">Tap into 100+ out-of-the-box filters or use plain text prompts to easily build audience segments that are primed to engage—all without involving technical teams.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="clock-refresh"><use href="/icons/sprites.svg#clock-refresh"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Automated identity resolution</span><p class="text-[16px] leading-[24px] text-gray-600">Quickly and confidently merge and join customer records based on key identifiers like email address, phone numbers, and custom IDs.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="image-user-check"><use href="/icons/sprites.svg#image-user-check"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Anonymous user engagement</span><p class="text-[16px] leading-[24px] text-gray-600">Understand the behavior and preferences of previously unknown users, simplifying the process of converting first-time visitors into loyal customers.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="file-07"><use href="/icons/sprites.svg#file-07"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Reporting and analytics</span><p class="text-[16px] leading-[24px] text-gray-600">Uncover insights, analyze performance, and find winning strategies across the customer journey.</p></div></div></div><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><div class="flex-rows flex h-6"><img alt="" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff022eba647a0b7c886f398b025c3ae83131d55eb-1600x400.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff022eba647a0b7c886f398b025c3ae83131d55eb-1600x400.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff022eba647a0b7c886f398b025c3ae83131d55eb-1600x400.png&w=640&q=75"/></div><p class="font-aribauGrotesk text-lg text-gray-900"><p>"Data Transformation from Braze has helped our marketing team better understand and act on customer information from other platforms—allowing us to better segment and communicate with them and provide a more personalized experience."</p></p><div><div class="flex items-center gap-4"><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Kate Chamberlain</h6><div class="hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block "></div><span class="text-md text-gray-900">CRM and Promotions, SimpliSafe</span></div></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="an ellie hudson profile on a braze app" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fab22b07d085213807cfdb2cc229d2d1957c58d2e-1323x1307.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fab22b07d085213807cfdb2cc229d2d1957c58d2e-1323x1307.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fab22b07d085213807cfdb2cc229d2d1957c58d2e-1323x1307.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-[#F9FAFB] relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28"><div class="h-20 w-full"></div><div class="text-white absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Customized journeys</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Personalize every interaction.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Real-time triggers</span><p class="text-[16px] leading-[24px] text-gray-600">Automatically trigger journeys and messaging based on sub-second customer behavior and cross-channel interactions.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="magic-wand-02"><use href="/icons/sprites.svg#magic-wand-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Flexible, dynamic content personalization</span><p class="text-[16px] leading-[24px] text-gray-600">Easily enrich your messages with relevant, brand-specific Catalog data, and pull custom content into messages at send-time using APIs.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="clock-stopwatch"><use href="/icons/sprites.svg#clock-stopwatch"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Let AI supercharge your data</span><p class="text-[16px] leading-[24px] text-gray-600">BrazeAI™ uses predictive intelligence to deliver personalized recommendations for each customer, based on behavior, purchase history and more</p></div></div></div><div class="flex flex-col items-start gap-8 rounded-xl p-6 border border-[#C9C4FF] bg-[#FBFAFE]"><img alt="" loading="lazy" width="120" height="45" decoding="async" data-nimg="1" class="size-full h-[45px] w-fit object-cover object-left" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F52ba68c0371723441a4e5741dd4cffc200ac21d8-1600x400.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F52ba68c0371723441a4e5741dd4cffc200ac21d8-1600x400.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F52ba68c0371723441a4e5741dd4cffc200ac21d8-1600x400.png&w=256&q=75"/><div class="flex flex-col items-start justify-center gap-3"><span class="text-xl font-extrabold text-gray-900">Payomatic integrated Braze with Snowflake to personalize customer experiences by centralizing and analyzing real-time data—resulting in a 32% increase in feature adoption and 11% increase in mobile app engagement.</span></div><a class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300" href="/customers/payomatic-case-study">Read Case Study</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a phone screen shows a picture of sky & sea resort greece" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2b1d369faadf41339e341eae6bd0b6e2adcd60cb-1425x1468.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2b1d369faadf41339e341eae6bd0b6e2adcd60cb-1425x1468.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2b1d369faadf41339e341eae6bd0b6e2adcd60cb-1425x1468.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-white relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28"><div class="h-20 w-full"></div><div class="text-[#F9FAFB] absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Stay compliant and secure</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Grow with confidence.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Performance at scale</span><p class="text-[16px] leading-[24px] text-gray-600">Integrate, process, and activate large data volumes with ultra-low latency, so your messages reach the people users in the right context – globally or locally</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="lock-03"><use href="/icons/sprites.svg#lock-03"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">World-class data security and compliance</span><p class="text-[16px] leading-[24px] text-gray-600">We take data privacy and security seriously—for our organization, our customers, and our customers’ customers. This is demonstrated by our ISO 27001 certification and successful SOC 2 Type 2 audits, as well as our material compliance with HIPAA, CCPA, and GDPR.</p></div></div></div><div class="mt-4 flex flex-wrap gap-2"><img alt="company logo" loading="lazy" width="200" height="96" decoding="async" data-nimg="1" class="h-24 w-auto max-w-[calc(33%-21px)] object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4e18f2e169a4b15aac4f280f8462fa5b31e1274-92x50.svg&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4e18f2e169a4b15aac4f280f8462fa5b31e1274-92x50.svg&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4e18f2e169a4b15aac4f280f8462fa5b31e1274-92x50.svg&w=640&q=75"/><img alt="company logo" loading="lazy" width="200" height="96" decoding="async" data-nimg="1" class="h-24 w-auto max-w-[calc(33%-21px)] object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Feb790df0a742d7096182ccb730e82b3390ec1308-280x282.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Feb790df0a742d7096182ccb730e82b3390ec1308-280x282.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Feb790df0a742d7096182ccb730e82b3390ec1308-280x282.png&w=640&q=75"/><img alt="company logo" loading="lazy" width="200" height="96" decoding="async" data-nimg="1" class="h-24 w-auto max-w-[calc(33%-21px)] object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F269f491837d41de2cbe1d6a123d6f2e70e582082-296x274.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F269f491837d41de2cbe1d6a123d6f2e70e582082-296x274.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F269f491837d41de2cbe1d6a123d6f2e70e582082-296x274.png&w=640&q=75"/></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="Drive deeper engagement" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fee61459841d5240b1b5b586863621bffd876da81-1227x1114.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fee61459841d5240b1b5b586863621bffd876da81-1227x1114.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fee61459841d5240b1b5b586863621bffd876da81-1227x1114.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="supergraphic-2 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class="h-20 w-full"></div><div class="text-white absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="container flex w-full flex-col gap-10 pt-10 sm:gap-16"><div class="flex w-full flex-col gap-6 md:flex-row justify-center"><div class="flex w-full max-w-[800px] grow flex-col gap-6 text-center"><h2 class="font-extrabold sm:text-display-md md:text-display-lg text-[#300266]"><p>Case Studies</p></h2><p class="text-lg text-[#300266]"></p></div></div><div class="w-full gap-6"><div class="slick-slider case-study-panel-slider w-full pb-12 slick-initialized" dir="ltr"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 slick-arrow slick-prev slick-disabled" data-role="none" style="display:block" currentSlide="0" slideCount="3"><span class="block w-5 overflow-hidden"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg></span></button><div class="slick-list"><div class="slick-track" style="width:300%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:33.333333333333336%;position:relative;left:0;opacity:1;z-index:999;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/customers/virgin-red-case-study"><div class="duratrion-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="Virgin Red" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F509a178a9a46e3fef6cbe4b99058378380f7bbe8-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F509a178a9a46e3fef6cbe4b99058378380f7bbe8-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F509a178a9a46e3fef6cbe4b99058378380f7bbe8-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-[#300266] px-3 py-1 text-sm font-extrabold text-[#300266]">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-[#300266]">How Virgin Red Leverages Braze and Snowflake to Simplify Operations and Drive Acquisition</h2><span class="line-clamp-3 text-md font-normal text-[#300266]">Adopting Braze enabled Virgin Red to streamline customer engagement operations, downsizing from three tools to one. Their IP warmup powered by Braze Cloud Data Ingestion drove an open rate of 45%, with 7K+ members clicking to learn more about their referral program, leading to a healthy new member signup rate.</span></div></div></div></div></a></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-33px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/customers/moneysupermarket-case-study"><div class="duratrion-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="MoneySuperMarket" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F521412ca460613d396ca946ce17530230417dd72-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F521412ca460613d396ca946ce17530230417dd72-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F521412ca460613d396ca946ce17530230417dd72-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-[#300266] px-3 py-1 text-sm font-extrabold text-[#300266]">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-[#300266]">MoneySuperMarket Implements Braze To Turbocharge Their Messaging</h2><span class="line-clamp-3 text-md font-normal text-[#300266]">Their Car Incentive campaign, which involved vouchers linked to car insurance purchases, set a high engagement benchmark. For additional campaigns, connecting their content recommendation engine and data warehousing systems to Braze also allowed them to drive a 25% conversion rate and boost send rates from 500 to 25,000 a minute.</span></div></div></div></div></a></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-66px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/customers/bees-case-study"><div class="duratrion-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="BEES" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa51c0b0895a5bb351f89cb1f1905d3c2b2b681c3-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa51c0b0895a5bb351f89cb1f1905d3c2b2b681c3-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa51c0b0895a5bb351f89cb1f1905d3c2b2b681c3-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-[#300266] px-3 py-1 text-sm font-extrabold text-[#300266]">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-[#300266]">BEES Eliminates Friction for Retailers With Personalized, Real-Time Order Data</h2><span class="line-clamp-3 text-md font-normal text-[#300266]">The steps taken by BEES decreased the number of order support and product information requests opened by 15%.</span></div></div></div></div></a></div></div></div></div><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 slick-arrow slick-next" data-role="none" style="display:block" currentSlide="0" slideCount="3"><span class="block w-5 overflow-hidden"><svg width="20" height="20" role="img" aria-label="arrow-right" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></span></button></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center"></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout"><div class=""><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="heading-are-you-a-channel-short-and-a-dollar-late" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold">Are you a channel short and a dollar late?</h2><div class="whitespace-break-spaces text-xl text-white">Braze operates with sub-second latency—not batch-and-blast—so you can generate the right engagement in the right moment to yield the most valuable results.</div></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row false items-center"><a href="/get-started"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]">Get Started</button></a><a href="/product"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]">See How Braze Works</button></a></div></div></div></div></section></div></section></div><footer class="bg-gradient-to-b from-transparent 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For instance, a dog-walking app might want to reach dog owners who live within a certain metro area (geographic segment), who have a certain income level (demographic segment), who work full-time (demographic segment), and who have downloaded the dog-walking app but haven’t booked a service in 30 days (behavioral segment).\",\"_key\":\"87fd0882847e0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"87fd0882847e\"},{\"_type\":\"anchor\",\"_key\":\"kG0PMsKgQcCWLDho-HSav\",\"anchorId\":\"what-is-behavioral-segmentation\"},{\"markDefs\":[],\"children\":[{\"text\":\"What Is Behavioral Segmentation?\",\"_key\":\"c66c8f04b83b0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c66c8f04b83b\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Behavioral segmentation is a type of audience segmentation that marketers create and use to target groups of customers based on the actions they take, the behaviors they exhibit, and the interactions they have with their brand.\",\"_key\":\"3857bbceb91d0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3857bbceb91d\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"7c69ef6c6356\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"What are some examples of behavior segmentation?\",\"_key\":\"7c69ef6c63560\",\"_type\":\"span\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2dbea6023503\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Examples of common actions customers take that brands often create behavioral segments for include:\",\"_key\":\"2dbea60235030\"}]},{\"_key\":\"c6ca5f987ef1\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Interacting with a brand’s app or website\",\"_key\":\"c6ca5f987ef10\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5fe556866965\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Referring a friend\",\"_key\":\"5fe5568669650\"}],\"level\":1},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Completing a registration\",\"_key\":\"39c6d2efc9940\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"39c6d2efc994\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d03d75788696\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Answering a survey\",\"_key\":\"d03d757886960\",\"_type\":\"span\"}],\"level\":1},{\"_key\":\"10992d360ea3\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Searching for an item\",\"_key\":\"10992d360ea30\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"b2f004fb8d05\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Completing a new level\",\"_key\":\"b2f004fb8d050\"}],\"level\":1,\"_type\":\"block\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Favoriting an item\",\"_key\":\"5aa5c55978bb0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5aa5c55978bb\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"_key\":\"d7dc65752455\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Adding an item to their cart\",\"_key\":\"d7dc657524550\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f316ef96395c\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Submitting a rating or review\",\"_key\":\"f316ef96395c0\",\"_type\":\"span\"}]},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Purchasing a product or service\",\"_key\":\"c67d1b84b69c0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c67d1b84b69c\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"_key\":\"22d0b8a1b318\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Interacting with (e.g. clicking on, opening, or converting from) a brand’s marketing campaigns (via email, push notifications, SMS, in-browser and in-app messaging, etc.)\",\"_key\":\"22d0b8a1b3180\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"anchor\",\"_key\":\"jsjQtyHoUBv3ybL0XSmKb\",\"anchorId\":\"why-is-behavioral-segmentation-important\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Why Is Behavioral Segmentation Important?\",\"_key\":\"d092204904170\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d09220490417\"},{\"children\":[{\"marks\":[],\"text\":\"Effective use of behavioral segmentation (as well as other types of customer segmentation) offers a variety of business and customer benefits. Companies that use behavioral segmentation and other types of segmentation to tailor their marketing campaigns have the opportunity to:\",\"_key\":\"bf5a9585bdb50\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"bf5a9585bdb5\",\"markDefs\":[]},{\"_key\":\"9063720f2915\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Gain deeper customer insights\",\"_key\":\"9063720f29150\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" into individuals’ wants, needs, browsing preferences, actions taken, and brand interactions\",\"_key\":\"9063720f29151\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1718d6e4989b\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Achieve more impactful marketing personalization\",\"_key\":\"1718d6e4989b0\"},{\"text\":\" by delivering relevant content, experiences, products, and services, based on these customer insights\",\"_key\":\"1718d6e4989b1\",\"_type\":\"span\",\"marks\":[]}],\"level\":1},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Minimize over-targeting or over-messaging users \",\"_key\":\"08a450ae76c50\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"because switching from a \",\"_key\":\"08a450ae76c51\"},{\"_key\":\"08a450ae76c52\",\"_type\":\"span\",\"marks\":[\"e99ced260ee4\"],\"text\":\"batch-and-blast\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" approach to segmented outreach means customers should receive only relevant messaging, not every campaign a brand creates\",\"_key\":\"08a450ae76c53\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"08a450ae76c5\",\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-7611\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"e99ced260ee4\"}]},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Strengthen their relationship-building\",\"_key\":\"9498fb868d800\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" through improved, more personalized campaigns\",\"_key\":\"9498fb868d801\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9498fb868d80\",\"listItem\":\"bullet\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"37b9e4e9eaf4\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Deliver gains in marketing campaign performance\",\"_key\":\"37b9e4e9eaf40\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", such as improving conversions and user retention, as a result of enhanced personalization efforts\",\"_key\":\"37b9e4e9eaf41\"}]},{\"_type\":\"anchor\",\"_key\":\"FDF59TF54nw58h3jkHdpi\",\"anchorId\":\"difference-between-Behavioral-Segmentation-and-segmentation-by-user-attribution\"},{\"markDefs\":[],\"children\":[{\"text\":\"What’s the Difference Between Behavioral Segmentation and Segmentation by User Attributes?\",\"_key\":\"3511303336090\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"351130333609\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b320c7d9f0e3\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Behavioral segments are created based on shared actions users have taken or behaviors they’ve demonstrated. Brands can also segment sub-groups of users by common user attributes, such as gender, location, age, etc.\",\"_key\":\"b320c7d9f0e30\"}]},{\"markDefs\":[],\"children\":[{\"text\":\"On the other hand, demographic segmentation, psychographic segmentation, and geographic segmentation described above are all different types of segmentation that are based on user attributes.\",\"_key\":\"60f847e5f4ec0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"60f847e5f4ec\"},{\"style\":\"normal\",\"_key\":\"f37fc0ce01dc\",\"markDefs\":[],\"children\":[{\"_key\":\"f37fc0ce01dc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The following are some examples of common user attributes brands use to create segments and sample events, behaviors, and actions taken (also known as “Events”) that marketers can use to create behavioral segments.\"}],\"_type\":\"block\"},{\"alt\":\"an image stating all of the different attributes you can segment by\",\"caption\":null,\"_key\":\"xbfU2ulx\",\"asset\":{\"_ref\":\"image-29de7af2d1dd173fbe70c08f6cab8593f31b163e-2400x1210-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},{\"_type\":\"anchor\",\"_key\":\"nHE3QKfIp6IGCxhIFAo4e\",\"anchorId\":\"Behavioral-Segmentation-use-cases\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"3 Behavioral Segmentation Use Cases\",\"_key\":\"6eca9d3666cc0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6eca9d3666cc\",\"markDefs\":[]},{\"_key\":\"67b5a763b8b1\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"There are countless ways your brand can use behavioral segmentation to deliver results, from increasing customer activation to boosting monetization and retention. Here are 10+ campaigns your company can enhance using behavioral segments—and drive more successful onboarding, deeper engagement, increased sales, higher customer lifetime value, and stronger loyalty.\",\"_key\":\"67b5a763b8b10\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"#1: Using behavioral segmentation to increase customer activation\",\"_key\":\"1b170c41ae470\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"1b170c41ae47\",\"markDefs\":[]},{\"children\":[{\"_key\":\"3de9355fb6b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Behavioral segments can be used to encourage more users to become active—or more active—with your brand.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3de9355fb6b5\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Some classic examples of how behavioral segmentation can be used to increase customer activation include the creation of:\",\"_key\":\"aef0c8062b230\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"aef0c8062b23\"},{\"children\":[{\"marks\":[\"strong\"],\"text\":\"Free trial campaigns:\",\"_key\":\"49712af886ac0\",\"_type\":\"span\"},{\"_key\":\"49712af886ac1\",\"_type\":\"span\",\"marks\":[],\"text\":\" These can be sent to customers who have taken a specific action—such as starting the process of signing up for a paid account, consuming the limited amount of free content available to non-paying subscribers, or viewing a catalog of content or features available to paid subscribers—to encourage them to take advantage of a free trial.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"49712af886ac\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"794a9ca5f5d3\",\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-6681\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"fdbfe2b1f98d\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"App rating campaigns:\",\"_key\":\"794a9ca5f5d30\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" These types of campaigns are more effective when used with behavioral segmentation—brands often send these campaigns to groups of users who have taken a \",\"_key\":\"794a9ca5f5d31\"},{\"_key\":\"794a9ca5f5d32\",\"_type\":\"span\",\"marks\":[\"fdbfe2b1f98d\"],\"text\":\"high-value action\"},{\"text\":\", such as completing a purchase or spending a certain amount of time in a company’s app.\",\"_key\":\"794a9ca5f5d33\",\"_type\":\"span\",\"marks\":[]}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"App download campaigns: \",\"_key\":\"0dd03668b1be0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"Brands can drive deeper engagement with these campaigns by leveraging behavioral segmentation. Certain segments of users may be especially primed to download your company’s app, such as mobile web visitors who have visited your website a certain number of times, and targeting these campaigns appropriately can drive more of these key conversions.\",\"_key\":\"0dd03668b1be1\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0dd03668b1be\",\"listItem\":\"bullet\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"98484fd00eea\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Abandoned onboarding campaigns: \",\"_key\":\"98484fd00eea0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"When users begin the sign-up process but drop off along the way, companies can send targeted onboarding campaigns to this segment of users reminding them of the value of completing what they started.\",\"_key\":\"98484fd00eea1\"}],\"level\":1},{\"_key\":\"f601925c9ce3\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Referral campaigns: \",\"_key\":\"f601925c9ce30\"},{\"text\":\"When customers take actions that demonstrate interest, engagement, and loyalty (such as converting from a free trial user to a paid subscriber or rating an item purchased), you can incentivize them to engage further by offering a reward to them for referring a friend.\",\"_key\":\"f601925c9ce31\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"#2: Using behavioral segmentation to increase monetization\",\"_key\":\"854ad2e05ff80\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"854ad2e05ff8\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e06d2cd4d8f5\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Savvy brands leverage behavioral segmentation to boost sales, average order sizes, conversions from free users to paid members, subscription renewals, repeat purchases, customer lifetime value, and more to increase monetization.\",\"_key\":\"e06d2cd4d8f50\"}]},{\"markDefs\":[],\"children\":[{\"text\":\"Some classic examples of using behavioral segmentation to increase monetization include creating:\",\"_key\":\"ae04e22585cd0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ae04e22585cd\"},{\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://learning.braze.com/build-an-abandoned-cart-user-journey\",\"_key\":\"f970f276a1f4\"}],\"children\":[{\"_key\":\"7448d0a5e3100\",\"_type\":\"span\",\"marks\":[\"f970f276a1f4\",\"strong\"],\"text\":\"Abandoned cart campaigns\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\":\",\"_key\":\"7448d0a5e3101\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Brands send these campaigns to a behavioral segment of users who have taken the same action—abandoning their cart before completing their transaction—to encourage them back into the checkout flow and recapture potential purchases.\",\"_key\":\"7448d0a5e3102\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7448d0a5e310\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Free-to-paid subscription campaigns: \",\"_key\":\"ce315b07b6a00\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"Companies can trigger these campaigns to be sent to segments of users who take specific actions—such as attempting to consume or use premium content or features—to encourage these customers to unlock access by upgrading to a paid subscription.\",\"_key\":\"ce315b07b6a01\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ce315b07b6a0\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"_key\":\"9f18fe668498\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"9f18fe6684980\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cross-sell campaigns:\"},{\"_key\":\"9f18fe6684981\",\"_type\":\"span\",\"marks\":[],\"text\":\" By leveraging data on customers’ past purchases and browsing activity, brands can send targeted product recommendations to cross-sell effectively to customers, driving purchases and customer lifetime value.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-719574\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"30cc46daa13f\"}],\"children\":[{\"_key\":\"921fbc6abbc50\",\"_type\":\"span\",\"marks\":[],\"text\":\"#3: Using behavioral segmentation to \"},{\"_type\":\"span\",\"marks\":[\"30cc46daa13f\"],\"text\":\"increase retention\",\"_key\":\"921fbc6abbc51\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"921fbc6abbc5\"},{\"children\":[{\"text\":\"Data-driven marketers take advantage of behavioral segmentation to foster customer loyalty, encourage more frequent engagement, and extend customer lifetimes.\",\"_key\":\"7aab9494bbf40\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7aab9494bbf4\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"5bae586a725a\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Some classic examples of using 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