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<li id="toc-1940–70s:_Beginnings" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#1940–70s:_Beginnings"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>1940–70s: Beginnings</span> </div> </a> <ul id="toc-1940–70s:_Beginnings-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-1980s:_Expanding_internationally" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#1980s:_Expanding_internationally"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.2</span> <span>1980s: Expanding internationally</span> </div> </a> <ul id="toc-1980s:_Expanding_internationally-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-1990s:_New_flavors_ring" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#1990s:_New_flavors_ring"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.3</span> <span>1990s: New flavors ring</span> </div> </a> <ul id="toc-1990s:_New_flavors_ring-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2000s–present:_New_flavors_and_re-releases" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2000s–present:_New_flavors_and_re-releases"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.4</span> <span>2000s–present: New flavors and re-releases</span> </div> </a> <ul id="toc-2000s–present:_New_flavors_and_re-releases-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Marketing" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Marketing"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Marketing</span> </div> </a> <button aria-controls="toc-Marketing-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Marketing subsection</span> </button> <ul id="toc-Marketing-sublist" class="vector-toc-list"> <li id="toc-Marketing_campaigns" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Marketing_campaigns"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Marketing campaigns</span> </div> </a> <ul id="toc-Marketing_campaigns-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Joint_marketing_campaigns" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Joint_marketing_campaigns"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2</span> <span>Joint marketing campaigns</span> </div> </a> <ul id="toc-Joint_marketing_campaigns-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Related_brands" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Related_brands"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.3</span> <span>Related brands</span> </div> </a> <ul id="toc-Related_brands-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-M&M's_characters" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#M&M's_characters"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>M&M's characters</span> </div> </a> <ul id="toc-M&M's_characters-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Color_changes" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Color_changes"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Color changes</span> </div> </a> <ul id="toc-Color_changes-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">M&M's</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 43 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-43" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">43 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%A5%D9%85_%D8%A2%D9%86%D8%AF_%D8%A5%D9%85%D8%B2" title="إم آند إمز – Arabic" lang="ar" hreflang="ar" data-title="إم آند إمز" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/M%26M%27s" title="M&M's – Azerbaijani" lang="az" hreflang="az" data-title="M&M's" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/M%26M%27s" title="M&M's – Czech" lang="cs" hreflang="cs" data-title="M&M's" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/M%26M%27s" title="M&M's – Danish" lang="da" hreflang="da" data-title="M&M's" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/M%26M%E2%80%99s" title="M&M’s – German" lang="de" hreflang="de" data-title="M&M’s" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/M%26M%27s" title="M&M's – Spanish" lang="es" hreflang="es" data-title="M&M's" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/M%26M%27s" title="M&M's – Esperanto" lang="eo" hreflang="eo" data-title="M&M's" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/M%26M%27s" title="M&M's – Basque" lang="eu" hreflang="eu" data-title="M&M's" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%A7%D9%85%E2%80%8C%D8%A7%D9%86%D8%AF%D8%A7%D9%85%D8%B2" title="ام‌اندامز – Persian" lang="fa" hreflang="fa" data-title="ام‌اندامز" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/M%26M%27s" title="M&M's – French" lang="fr" hreflang="fr" data-title="M&M's" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/M%26M%27s" title="M&M's – Korean" lang="ko" hreflang="ko" data-title="M&M's" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/M%26M%27s" title="M&M's – Armenian" lang="hy" hreflang="hy" data-title="M&M's" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/M%26M%27s" title="M&M's – Indonesian" lang="id" hreflang="id" data-title="M&M's" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/M%26M%27s" title="M&M's – Italian" lang="it" hreflang="it" data-title="M&M's" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/M%26M%27s" title="M&M's – Hebrew" lang="he" hreflang="he" data-title="M&M's" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-ka mw-list-item"><a href="https://ka.wikipedia.org/wiki/M%26M%E2%80%99s" title="M&M’s – Georgian" lang="ka" hreflang="ka" data-title="M&M’s" data-language-autonym="ქართული" data-language-local-name="Georgian" class="interlanguage-link-target"><span>ქართული</span></a></li><li class="interlanguage-link interwiki-kk mw-list-item"><a href="https://kk.wikipedia.org/wiki/M%26M%27s" title="M&M's – Kazakh" lang="kk" hreflang="kk" data-title="M&M's" data-language-autonym="Қазақша" data-language-local-name="Kazakh" class="interlanguage-link-target"><span>Қазақша</span></a></li><li class="interlanguage-link interwiki-la mw-list-item"><a href="https://la.wikipedia.org/wiki/M%26M%27s" title="M&M's – Latin" lang="la" hreflang="la" data-title="M&M's" data-language-autonym="Latina" data-language-local-name="Latin" class="interlanguage-link-target"><span>Latina</span></a></li><li class="interlanguage-link interwiki-lt mw-list-item"><a href="https://lt.wikipedia.org/wiki/M%26M%27s" title="M&M's – Lithuanian" lang="lt" hreflang="lt" data-title="M&M's" data-language-autonym="Lietuvių" data-language-local-name="Lithuanian" class="interlanguage-link-target"><span>Lietuvių</span></a></li><li class="interlanguage-link interwiki-mk mw-list-item"><a href="https://mk.wikipedia.org/wiki/M%26M%27s" title="M&M's – Macedonian" lang="mk" hreflang="mk" data-title="M&M's" data-language-autonym="Македонски" data-language-local-name="Macedonian" class="interlanguage-link-target"><span>Македонски</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/M%26M%27s" title="M&M's – Malay" lang="ms" hreflang="ms" data-title="M&M's" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/M%26M%27s" title="M&M's – Dutch" lang="nl" hreflang="nl" data-title="M&M's" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/M%26M%27s" title="M&M's – Japanese" lang="ja" hreflang="ja" data-title="M&M's" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/M%26M%E2%80%99s" title="M&M’s – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="M&M’s" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-nn mw-list-item"><a href="https://nn.wikipedia.org/wiki/M%26M%E2%80%99s" title="M&M’s – Norwegian Nynorsk" lang="nn" hreflang="nn" data-title="M&M’s" data-language-autonym="Norsk nynorsk" data-language-local-name="Norwegian Nynorsk" class="interlanguage-link-target"><span>Norsk nynorsk</span></a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/M%26M%E2%80%99s" title="M&M’s – Uzbek" lang="uz" hreflang="uz" data-title="M&M’s" data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="Uzbek" class="interlanguage-link-target"><span>Oʻzbekcha / ўзбекча</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/M%26M%E2%80%99s" title="M&M’s – Polish" lang="pl" hreflang="pl" data-title="M&M’s" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/M%26M%27s" title="M&M's – Portuguese" lang="pt" hreflang="pt" data-title="M&M's" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/M%26M%27s" title="M&M's – Romanian" lang="ro" hreflang="ro" data-title="M&M's" data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/M%26M%E2%80%99s" title="M&M’s – Russian" lang="ru" hreflang="ru" data-title="M&M’s" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/M%26Ms" title="M&Ms – Simple English" lang="en-simple" hreflang="en-simple" data-title="M&Ms" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-szl mw-list-item"><a href="https://szl.wikipedia.org/wiki/M%26M%27s" title="M&M's – Silesian" lang="szl" hreflang="szl" data-title="M&M's" data-language-autonym="Ślůnski" data-language-local-name="Silesian" class="interlanguage-link-target"><span>Ślůnski</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/M%26M%E2%80%99s" title="M&M’s – Finnish" lang="fi" hreflang="fi" data-title="M&M’s" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/M%26M%27s" title="M&M's – Swedish" lang="sv" hreflang="sv" data-title="M&M's" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tl mw-list-item"><a href="https://tl.wikipedia.org/wiki/M%26M%27s" title="M&M's – Tagalog" lang="tl" hreflang="tl" data-title="M&M's" data-language-autonym="Tagalog" data-language-local-name="Tagalog" class="interlanguage-link-target"><span>Tagalog</span></a></li><li class="interlanguage-link interwiki-tg mw-list-item"><a href="https://tg.wikipedia.org/wiki/M%26M%27s" title="M&M's – Tajik" lang="tg" hreflang="tg" data-title="M&M's" data-language-autonym="Тоҷикӣ" data-language-local-name="Tajik" class="interlanguage-link-target"><span>Тоҷикӣ</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/M%26M%27s" title="M&M's – Turkish" lang="tr" hreflang="tr" data-title="M&M's" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-tyv mw-list-item"><a href="https://tyv.wikipedia.org/wiki/M%26M%E2%80%99s" title="M&M’s – Tuvinian" lang="tyv" hreflang="tyv" data-title="M&M’s" data-language-autonym="Тыва дыл" data-language-local-name="Tuvinian" class="interlanguage-link-target"><span>Тыва дыл</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/M%26M%27s" title="M&M's – Ukrainian" lang="uk" hreflang="uk" data-title="M&M's" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/M%26M%27s" title="M&M's – Vietnamese" lang="vi" hreflang="vi" data-title="M&M's" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh-classical mw-list-item"><a href="https://zh-classical.wikipedia.org/wiki/%E7%91%AA%E6%B0%8F%E8%B1%86" title="瑪氏豆 – Literary Chinese" lang="lzh" hreflang="lzh" data-title="瑪氏豆" data-language-autonym="文言" data-language-local-name="Literary Chinese" class="interlanguage-link-target"><span>文言</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/M%26M%27s" title="M&M's – Cantonese" lang="yue" hreflang="yue" data-title="M&M's" data-language-autonym="粵語" data-language-local-name="Cantonese" class="interlanguage-link-target"><span>粵語</span></a></li><li class="interlanguage-link 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1.5x, //upload.wikimedia.org/wikipedia/en/thumb/1/1b/Semi-protection-shackle.svg/40px-Semi-protection-shackle.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Brand of chocolate candy pieces</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">This article is about the candy. For other uses, see <a href="/wiki/M%26M_(disambiguation)" class="mw-redirect mw-disambig" title="M&M (disambiguation)">M&M</a>.</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1253811603">.mw-parser-output .ib-brand-logo img{background-color:#f8f9fa}</style><table class="infobox hproduct ib-brand"><caption class="infobox-title fn">M&M's</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="ib-brand-logo" typeof="mw:File"><a href="/wiki/File:M%26M%27s_2022.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/45/M%26M%27s_2022.svg/210px-M%26M%27s_2022.svg.png" decoding="async" width="210" height="69" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/45/M%26M%27s_2022.svg/315px-M%26M%27s_2022.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/45/M%26M%27s_2022.svg/420px-M%26M%27s_2022.svg.png 2x" data-file-width="800" data-file-height="262" /></a></span><div class="infobox-caption">Logo used since 2022</div></td></tr><tr><td colspan="2" class="infobox-image"><span typeof="mw:File"><a href="/wiki/File:Plain-M%26Ms-Pile.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Plain-M%26Ms-Pile.jpg/250px-Plain-M%26Ms-Pile.jpg" decoding="async" width="250" height="190" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Plain-M%26Ms-Pile.jpg/375px-Plain-M%26Ms-Pile.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Plain-M%26Ms-Pile.jpg/500px-Plain-M%26Ms-Pile.jpg 2x" data-file-width="2900" data-file-height="2200" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><a href="/wiki/Mars,_Incorporated" class="mw-redirect" title="Mars, Incorporated">Mars, Incorporated</a></td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data"><a href="/wiki/United_States" title="United States">United States</a></td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">September 10, 1941<span class="noprint">; 83 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1941-09-10</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Related brands</th><td class="infobox-data"><a href="/wiki/Galaxy_Minstrels" title="Galaxy Minstrels">Minstrels</a>, <a href="/wiki/Revels_(confectionery)" title="Revels (confectionery)">Revels</a>, <a href="/wiki/Treets" title="Treets">Treets</a></td></tr><tr><th scope="row" class="infobox-label">Markets</th><td class="infobox-data">Worldwide (over 100 countries)<sup id="cite_ref-usat03_1-0" class="reference"><a href="#cite_note-usat03-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://www.mms.com/">mms.com</a></span></td></tr></tbody></table> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:M%26m2.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a8/M%26m2.jpg/220px-M%26m2.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a8/M%26m2.jpg/330px-M%26m2.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a8/M%26m2.jpg/440px-M%26m2.jpg 2x" data-file-width="2592" data-file-height="1944" /></a><figcaption>Peanut M&M's have a different shape.</figcaption></figure> <p><b>M&M's</b> are color-varied sugar-coated <a href="/wiki/Drag%C3%A9e" title="Dragée">dragée</a> <a href="/wiki/Chocolate" title="Chocolate">chocolate</a> <a href="/wiki/Confectionery" title="Confectionery">confectionery</a>, each of which has the letter "m" printed in <a href="/wiki/Lower_case" class="mw-redirect" title="Lower case">lower case</a> in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's. The original candy has a <a href="/wiki/Semi-sweet_chocolate" class="mw-redirect" title="Semi-sweet chocolate">semi-sweet chocolate</a> filling which, upon introduction of other variations, was branded as the "plain, normal" variety. Peanut M&M's, which feature a peanut coated in milk chocolate, and finally a candy shell, were the first variation to be introduced, and they remain a regular variety. Numerous other variations have been introduced, some of which are regular widespread varieties (<a href="/wiki/Peanut_butter" title="Peanut butter">peanut butter</a>, <a href="/wiki/Almond" title="Almond">almond</a>, <a href="/wiki/Pretzel" title="Pretzel">pretzel</a>, crispy, <a href="/wiki/Dark_chocolate" title="Dark chocolate">dark chocolate</a>, and <a href="/wiki/Caramel" title="Caramel">caramel</a>) while others are limited in duration or geographic availability. M&M's are the flagship product of the Mars Wrigley Confectionery division of <a href="/wiki/Mars,_Incorporated" class="mw-redirect" title="Mars, Incorporated">Mars, Incorporated</a>. </p><p>The candy originated in the United States in 1941,<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> and M&M's have been sold in over 100 countries since 2003.<sup id="cite_ref-usat03_1-1" class="reference"><a href="#cite_note-usat03-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> They are produced in different colors, some of which have changed over the years. The candy-coated chocolate concept was possibly copied by <a href="/wiki/Forrest_Mars_Sr." title="Forrest Mars Sr.">Forrest Mars Sr.</a> from <a href="/wiki/Smarties" title="Smarties">Smarties</a>, which he may have encountered during the <a href="/wiki/Spanish_Civil_War" title="Spanish Civil War">Spanish Civil War</a> (1936–1939).<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> The sugar coating made it possible to carry chocolate in warm climates <a href="/wiki/Melting_point_of_chocolate" class="mw-redirect" title="Melting point of chocolate">without it melting</a>. The company's longest-lasting slogan reflects this: "the milk chocolate that melts in your mouth, not in your hand." </p><p>A traditional milk chocolate M&M weighs about 0.91 grams / 0.032 ounces<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> and has about 4.7 <a href="/wiki/Calories" class="mw-redirect" title="Calories">calories</a> (kcal) of <a href="/wiki/Food_energy" title="Food energy">food energy</a> (1.7 kcal from fat).<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Contrary to common belief, each colored M&M does not have a different flavor and all possess the same chocolate taste.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2></div> <div class="mw-heading mw-heading3"><h3 id="1940–70s:_Beginnings"><span id="1940.E2.80.9370s:_Beginnings"></span>1940–70s: Beginnings</h3></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:1941mandms.jpeg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/2/27/1941mandms.jpeg/220px-1941mandms.jpeg" decoding="async" width="220" height="142" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/2/27/1941mandms.jpeg/330px-1941mandms.jpeg 1.5x, //upload.wikimedia.org/wikipedia/en/2/27/1941mandms.jpeg 2x" data-file-width="393" data-file-height="253" /></a><figcaption><a href="/wiki/Milk_Chocolate" class="mw-redirect" title="Milk Chocolate">Milk Chocolate</a> M&M's were introduced in 1941.</figcaption></figure> <p>In the 1930s, <a href="/wiki/Forrest_Mars_Sr." title="Forrest Mars Sr.">Forrest Mars Sr.</a>, son of the Mars Company founder, Frank C. Mars, saw soldiers in the <a href="/wiki/Spanish_Civil_War" title="Spanish Civil War">Spanish Civil War</a> eating British-made <a href="/wiki/Smarties" title="Smarties">Smarties</a>. These are chocolate pellets with a colored shell of what confectioners call hard panning (essentially hardened sugar syrup) surrounding the outside, preventing the sweets (candies) from melting. Mars received a <a href="/wiki/Patent" title="Patent">patent</a> for his own process on March 3, 1941.<sup id="cite_ref-ForrestMarsSr_7-0" class="reference"><a href="#cite_note-ForrestMarsSr-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>Production began in 1941 in a factory located at 285 Badger Avenue in <a href="/wiki/Clinton_Hill,_Newark,_New_Jersey" class="mw-redirect" title="Clinton Hill, Newark, New Jersey">Clinton Hill, Newark, New Jersey</a>. When the company was founded it was M&M Limited.<sup id="cite_ref-virtualnewarknj.com_8-0" class="reference"><a href="#cite_note-virtualnewarknj.com-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> The two Ms represent the names of Forrest E. Mars Sr. and Bruce Murrie, the son of the <a href="/wiki/The_Hershey_Company" title="The Hershey Company">Hershey Chocolate</a>'s president, William F. R. Murrie, who had a 20 percent share in the product.<sup id="cite_ref-MurrieArchive_9-0" class="reference"><a href="#cite_note-MurrieArchive-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> The arrangement allowed the candies to be made with Hershey chocolate, as Hershey had control of the <a href="/wiki/Ration" class="mw-redirect" title="Ration">rationed</a> chocolate at the time.<sup id="cite_ref-ForrestMarsSr_7-1" class="reference"><a href="#cite_note-ForrestMarsSr-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p><a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a> archives show<sup id="cite_ref-mashed/smarties-mms_10-0" class="reference"><a href="#cite_note-mashed/smarties-mms-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> that George Harris of Rowntree and Forrest Mars Sr. agreed, after much negotiation, to share the marketplace rather than compete, with Rowntree making Mars Bars in Canada, Erie and South Africa and with Mars making M&M's in America without competition from Smarties, and Rowntree did not attempt to sue Mars for stealing their concept.<sup id="cite_ref-thevintagenews/mm-smarties_11-0" class="reference"><a href="#cite_note-thevintagenews/mm-smarties-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:M%26M-with-mm-ruler.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/ca/M%26M-with-mm-ruler.jpg/220px-M%26M-with-mm-ruler.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/ca/M%26M-with-mm-ruler.jpg/330px-M%26M-with-mm-ruler.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/ca/M%26M-with-mm-ruler.jpg/440px-M%26M-with-mm-ruler.jpg 2x" data-file-width="3888" data-file-height="2592" /></a><figcaption>Orange M&M's chocolate candy in cross-section with <a href="/wiki/Millimeter" class="mw-redirect" title="Millimeter">millimeter</a> ruler for scale. Shows layers of <a href="/wiki/Sugar_panning" title="Sugar panning">hard-panned</a> coating.</figcaption></figure> <p>The company's first big customer was the <a href="/wiki/United_States_Army" title="United States Army">U.S. Army</a>, which saw the invention as a way to allow soldiers to carry chocolate in tropical climates without it melting. During <a href="/wiki/World_War_II" title="World War II">World War II</a>, the candies were exclusively sold to the military.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> The resulting demand caused an increase in production and the company moved its factory to bigger quarters at 200 North 12th Street in <a href="/wiki/Newark,_New_Jersey" title="Newark, New Jersey">Newark, New Jersey</a>. In 1958, it moved to a bigger factory at <a href="/wiki/Hackettstown,_New_Jersey" title="Hackettstown, New Jersey">Hackettstown</a>. A second factory was opened in <a href="/wiki/Cleveland,_Tennessee" title="Cleveland, Tennessee">Cleveland, Tennessee</a>, in 1978.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> Today, about half of the production of M&M's occurs at the New Jersey factory, and half at the Tennessee factory.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Mandmpenaut.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/18/Mandmpenaut.jpg/220px-Mandmpenaut.jpg" decoding="async" width="220" height="201" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/18/Mandmpenaut.jpg/330px-Mandmpenaut.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/18/Mandmpenaut.jpg/440px-Mandmpenaut.jpg 2x" data-file-width="1024" data-file-height="934" /></a><figcaption><a href="/wiki/Peanut" title="Peanut">Peanut</a> M&M's were introduced in 1954.</figcaption></figure><p>In 1949, the brand introduced the tagline "The milk chocolate that melts in your mouth, not in your hand."<sup id="cite_ref-Smith_15-0" class="reference"><a href="#cite_note-Smith-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> In 1950, a black "M" was imprinted on the candies giving them a unique trademark. It was changed to white in 1954.<sup id="cite_ref-virtualnewarknj.com_8-1" class="reference"><a href="#cite_note-virtualnewarknj.com-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> In the early 1950s, the Midwest Research Institute (now <a href="/wiki/MRIGlobal" title="MRIGlobal">MRIGlobal</a>) in <a href="/wiki/Kansas_City,_Missouri" title="Kansas City, Missouri">Kansas City, Missouri</a>, worked on behalf of M&M's to perfect a process whereby 3,300 pounds (1,500 kg) of chocolate centers could be coated every hour.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> Peanut M&M's were introduced in 1954 but first appeared<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> only in the color tan. In 1960, M&M's added the yellow, red, and green colors.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> </p><p>In 1976, the color orange was added to the mix to replace red, which was discontinued in response to the "red dye scare" over <a href="/wiki/Amaranth_(dye)" title="Amaranth (dye)">Red Dyes #2</a> and <a href="/wiki/Carmine" title="Carmine">#4</a> having been evaluated as <a href="/wiki/Carcinogen" title="Carcinogen">carcinogenic</a>. Although M&M's were made with the less controversial <a href="/wiki/Allura_Red_AC" title="Allura Red AC">Red Dye #40</a>, the public was wary of any food being dyed red. Red M&M's were re-introduced in 1987.<sup id="cite_ref-Smith_15-1" class="reference"><a href="#cite_note-Smith-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="1980s:_Expanding_internationally">1980s: Expanding internationally</h3></div> <p>In the 1980s, M&M's were introduced internationally to Australia, Canada, Europe, Hong Kong, Japan, Malaysia, and the United Kingdom.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> </p><p>M&Ms Royals were marketed in the early 1980s with an advertising campaign that said: "Now chocolate's got a whisper of mint." They were colored pale green or brown and showed a crown rather than an M&Ms logo. </p><p>Although they were marketed and then withdrawn in the 1960s, almond-centred M&M's were available again in 1988 in limited release, with appearances only during <a href="/wiki/Christmas" title="Christmas">Christmas</a> and <a href="/wiki/Easter" title="Easter">Easter</a> times; they became a standard part of the product line in 1992. </p><p>Also in 1986, M&M's launched Holidays Chocolate Candies for Easter and Christmas, with the Easter candies having a bunny, chick, and egg symbols on pastel-colored shells, and the Christmas candies having pine tree, bell, and candle symbols on red and green shells; with the latter also having a special mint flavor. By 1993, the holiday symbols were replaced with the standard trademark "M". </p> <div class="mw-heading mw-heading3"><h3 id="1990s:_New_flavors_ring">1990s: New flavors ring</h3></div> <p>In 1991, Peanut Butter M&M's were released. These candies have <a href="/wiki/Peanut_butter" title="Peanut butter">peanut butter</a> inside the chocolate shell and the same color scheme as the other varieties. As of at least 2013, the size of the peanut butter M&M has become slightly smaller. In 1995, tan M&Ms were discontinued to be replaced by blue. To introduce the new color, the Home Shopping Network televised a promotional video for the blue M&M. Producer Jon Watson became the first man to wear the famous blue M&M suit.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>During the 1990s, Europe first began to adopt the M&M's brand name, replacing existing products. Two of these were known as "Treats" and "Bonitos."<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (November 2022)">citation needed</span></a></i>]</sup> In 1996, Mars introduced "M&M's Minis", smaller candies usually sold in plastic tubes instead of bags.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> In 1999, Crispy M&M's were released. They were slightly larger than the milk chocolate variety and also featured a crispy wafer center. Crispy M&M's were discontinued in the United States in 2005, before being reintroduced in 2015 and re-discontinued in 2022 to make way for the Crunchy Cookie flavor; however, they remained continually available in Europe and Australia.<sup id="cite_ref-CrispyRelease_23-0" class="reference"><a href="#cite_note-CrispyRelease-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2000s–present:_New_flavors_and_re-releases"><span id="2000s.E2.80.93present:_New_flavors_and_re-releases"></span>2000s–present: New flavors and re-releases</h3></div> <p>In July 2001, <a href="/wiki/Dulce_de_leche" title="Dulce de leche">dulce de leche</a> M&M's were introduced in five markets with large Hispanic populations: <a href="/wiki/Los_Angeles,_California" class="mw-redirect" title="Los Angeles, California">Los Angeles, California</a>; <a href="/wiki/San_Diego,_California" class="mw-redirect" title="San Diego, California">San Diego, California</a>; <a href="/wiki/Miami,_Florida" class="mw-redirect" title="Miami, Florida">Miami, Florida</a>; <a href="/wiki/McAllen,_Texas" title="McAllen, Texas">McAllen</a>-<a href="/wiki/Brownsville,_Texas" title="Brownsville, Texas">Brownsville, Texas</a>; and <a href="/wiki/San_Antonio,_Texas" class="mw-redirect" title="San Antonio, Texas">San Antonio, Texas</a>.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> The flavor never became popular with the Hispanic community, who preferred existing M&M's flavors, and it was discontinued in most areas by early 2003.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> </p><p>Several other flavors of M&M debuted throughout the 2010s. These include Pretzel M&M's, released in 2010,<sup id="cite_ref-PretzelAnnouncement_26-0" class="reference"><a href="#cite_note-PretzelAnnouncement-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> limited edition Coffee Nut M&M's, released in 2016,<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> Caramel M&M's, released in 2017,<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> limited edition English Toffee M&M's, released in 2019,<sup id="cite_ref-ToffeeNYDailyNews_29-0" class="reference"><a href="#cite_note-ToffeeNYDailyNews-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> and limited edition Hazelnut Spread M&M's, also released in 2019.<sup id="cite_ref-USATodayHazelnut_31-0" class="reference"><a href="#cite_note-USATodayHazelnut-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> </p><p>A range of additional products was launched in the 2000s and 2010s to expand beyond the traditional line of candies. A chocolate bar called the <a href="/wiki/M-Azing" title="M-Azing">M-Azing</a> was initially released in 2004, and subsequently relaunched in 2013,<sup id="cite_ref-AdAge2006_32-0" class="reference"><a href="#cite_note-AdAge2006-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> oversized candies titled "Mega M&M's" were briefly released in 2007 to promote the <i><a href="/wiki/Shrek" title="Shrek">Shrek</a></i> film series, before being introduced as a standalone product in 2014,<sup id="cite_ref-MegaStart_33-0" class="reference"><a href="#cite_note-MegaStart-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> M&M cookies began to be sold in the United States in 2016,<sup id="cite_ref-logo_34-0" class="reference"><a href="#cite_note-logo-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> and M&M chocolate blocks were released in Australia in 2017.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> </p><p>In 2020, Fudge Brownie M&M's were released in the United States. They were discontinued in April 2024. </p><p>On September 28, 2022, the introduction of purple M&M's was announced, as well as their newest spokescandy, Purple.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Marketing">Marketing</h2></div> <p>Over the years, marketing has helped build and expand the M&M's brand. Computer-animated graphics, personification of the candies as characters with cartoon-like storytelling, and various merchandising techniques including the introduction of new flavors, colors and customizable merchandise have helped to increase the brand's recognition as a candy icon. </p><p>In 1982, the <a href="/wiki/Mars,_Incorporated" class="mw-redirect" title="Mars, Incorporated">Mars</a> candy bar company rejected the inclusion of M&M's in the new <a href="/wiki/Steven_Spielberg" title="Steven Spielberg">Steven Spielberg</a> film <i><a href="/wiki/E.T._the_Extra-Terrestrial" title="E.T. the Extra-Terrestrial">E.T. the Extra-Terrestrial</a></i>. However, competitor <a href="/wiki/The_Hershey_Company" title="The Hershey Company">Hershey</a> took a chance with their <a href="/wiki/Reese%27s_Pieces" title="Reese's Pieces">Reese's Pieces</a>, which are similar to M&M's but contain a peanut butter filling. With the film's <a href="/wiki/Blockbuster_(entertainment)" title="Blockbuster (entertainment)">blockbuster</a> success, Reese's Pieces sales dramatically increased, perhaps by as much as 300%.<sup id="cite_ref-Snopes_37-0" class="reference"><a href="#cite_note-Snopes-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-ETBust_38-0" class="reference"><a href="#cite_note-ETBust-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Marketing_campaigns">Marketing campaigns</h3></div> <p>Between 1982 and 1987, its <a href="/wiki/Slogan" title="Slogan">slogan</a> was "All the World Loves M&M's", accompanied by a TV <a href="/wiki/Jingle" title="Jingle">jingle</a> of the same name. Actor <a href="/wiki/Joel_Higgins" title="Joel Higgins">Joel Higgins</a>, then co-starring in the NBC-TV sitcom <i><a href="/wiki/Silver_Spoons" title="Silver Spoons">Silver Spoons</a></i>, co-wrote the song.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p><p>In 1990, M&M's exhibited at New York's Erie County Fair a life-size fiberglass cow covered with 66,000 M&M candies—each adhered by hand with the "m" logo on each candy facing outward. According to a website run by the cow's designer, Michael Adams, the stunt earned M&M Mars $1 million in free publicity because it was reported on by <i><a href="/wiki/Newsweek" title="Newsweek">Newsweek</a></i> magazine, as well as the <i><a href="/wiki/New_York_Post" title="New York Post">New York Post</a></i>, <a href="/wiki/UPI" class="mw-redirect" title="UPI">UPI</a> and <a href="/wiki/WABC-TV" title="WABC-TV">WABC-TV</a>, and <i><a href="/wiki/Live_with_Regis" class="mw-redirect" title="Live with Regis">Live with Regis</a></i>.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> </p><p>In 1995, the company ran the M&M's Color Campaign, a contest in which participants were given the choice of selecting purple, blue, or pink as the color of a new variety of M&M's. The announcement of the winning color (blue) was carried on most of the television networks' news programs, as well as the talk shows of <a href="/wiki/David_Letterman" title="David Letterman">David Letterman</a> and <a href="/wiki/Jay_Leno" title="Jay Leno">Jay Leno</a>.<sup id="cite_ref-Luther2001_41-0" class="reference"><a href="#cite_note-Luther2001-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> As part of the contest results, the company had the <a href="/wiki/Empire_State_Building" title="Empire State Building">Empire State Building</a> lighted in blue.<sup id="cite_ref-Luther2001_41-1" class="reference"><a href="#cite_note-Luther2001-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> Although the financial details of these deals were not disclosed and neither was the campaign's effect on sales, one marketing book estimated that the company "collected millions" in free publicity and that the campaign "certainly" resulted in an increasing of the brand's awareness.<sup id="cite_ref-Luther2001_41-2" class="reference"><a href="#cite_note-Luther2001-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> </p><p>In 1996, Mars produced Christmas-themed advertisement for the candies in which the Red and Yellow characters run into <a href="/wiki/Santa_Claus" title="Santa Claus">Santa Claus</a> on <a href="/wiki/Christmas_Eve" title="Christmas Eve">Christmas Eve</a>. Similarly to competitor Hershey's <a href="/wiki/Christmas_Bells_(advertisement)" title="Christmas Bells (advertisement)">own Christmas-themed commercial</a>, the commercial proved immensely successful and has re-aired every December since that year, becoming their longest-running television commercial. </p><p>In 1998, M&M's were styled as "The Official Candy of the New Millennium", as MM is the Roman numeral for 2000. This date was also the release of the rainbow M&M's, which are multi-colored and filled with a variety of different fillings.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (December 2023)">citation needed</span></a></i>]</sup> </p><p>In 2000, "Plain" M&M's (a name created in 1954 when "Peanut" M&M's were introduced) were renamed "Milk Chocolate" M&M's, and pictures of the candy pieces were added to the traditional brown and white packaging.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> </p><p>In 2004, M&M's adopted the 1967 <a href="/wiki/Petula_Clark" title="Petula Clark">Petula Clark</a> song "<a href="/wiki/Colour_My_World_(Petula_Clark_song)" title="Colour My World (Petula Clark song)">Colour My World</a>" for its TV ads, albeit using newly recorded versions with other singers.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Joint_marketing_campaigns">Joint marketing campaigns</h3></div> <p>In 1990, Mars Snackfood US signed up to be a sponsor for <a href="/wiki/NASCAR" title="NASCAR">NASCAR</a> in the <a href="/wiki/NASCAR_Cup_Series" title="NASCAR Cup Series">NASCAR Cup Series</a>. Drivers for the M&M's-sponsored car through the years have included <a href="/wiki/Ernie_Irvan" title="Ernie Irvan">Ernie Irvan</a> (1999), <a href="/wiki/Ken_Schrader" title="Ken Schrader">Ken Schrader</a> (2000–02), <a href="/wiki/Elliott_Sadler" title="Elliott Sadler">Elliott Sadler</a> (2003–06), <a href="/wiki/Ricky_Rudd" title="Ricky Rudd">Ricky Rudd</a> (2007), <a href="/wiki/David_Gilliland" title="David Gilliland">David Gilliland</a> (2006–07), <a href="/wiki/Kyle_Busch" title="Kyle Busch">Kyle Busch</a> (2008–current, won 2015 Sprint Cup Series Championship & 2019 Monster Energy Cup Series Championship), <a href="/wiki/Michael_McDowell_(racing_driver)" title="Michael McDowell (racing driver)">Michael McDowell</a>, <a href="/wiki/Matt_Crafton" title="Matt Crafton">Matt Crafton</a>, <a href="/wiki/Erik_Jones" title="Erik Jones">Erik Jones</a> and <a href="/wiki/David_Ragan" title="David Ragan">David Ragan</a>. 2022 would be Mars final year as Busch’s sponsor. Mars has also sponsored Busch in the <a href="/wiki/NASCAR_Xfinity_Series" title="NASCAR Xfinity Series">Xfinity Series</a> and <a href="/wiki/NASCAR_Craftsman_Truck_Series" title="NASCAR Craftsman Truck Series">Craftsman Truck Series</a> along with Busch’s team, <a href="/wiki/Kyle_Busch_Motorsports" title="Kyle Busch Motorsports">Kyle Busch Motorsports</a>. Mars sponsored the 2022 NASCAR Cup Race at Pocono, titled the “M&M’s Fan Appreciation 400”. </p><p>The introduction of the blue M&M to Australia was promoted by the <a href="/wiki/Australian_Football_League" title="Australian Football League">Australian Football League</a>'s <a href="/wiki/Carlton_Football_Club" title="Carlton Football Club">Carlton Football Club</a>, which wore sky-blue colored guernseys in one of its matches in <a href="/wiki/1997_AFL_season" title="1997 AFL season">1997</a> instead of its traditional navy blue – a color which the successful and fiercely traditional club had worn since the 1870s.<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> In 2010, Mars Snackfood Australia described it as the most successful promotional campaign it had ever engaged in.<sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> </p><p>In April 2005, M&M's ran the "mPire" promotion to tie in with the <i><a href="/wiki/Star_Wars:_Episode_III_%E2%80%93_Revenge_of_the_Sith" title="Star Wars: Episode III – Revenge of the Sith">Star Wars: Episode III – Revenge of the Sith</a></i> film release. M&M's were offered in dark chocolate varieties (regular and Peanut) for the first time after a string of <i><a href="/wiki/Addams_Family" class="mw-redirect" title="Addams Family">Addams Family</a></i> M&M's commercials. </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:M%26M%27s_London_Soho_store.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/3/3f/M%26M%27s_London_Soho_store.jpg/220px-M%26M%27s_London_Soho_store.jpg" decoding="async" width="220" height="293" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/3f/M%26M%27s_London_Soho_store.jpg/330px-M%26M%27s_London_Soho_store.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/3f/M%26M%27s_London_Soho_store.jpg/440px-M%26M%27s_London_Soho_store.jpg 2x" data-file-width="2448" data-file-height="3264" /></a><figcaption><a href="/wiki/M%26M%27s_World" title="M&M's World">M&M's World</a> London</figcaption></figure> <p>In May 2004, M&M's ran a <i><a href="/wiki/Shrek_2" title="Shrek 2">Shrek 2</a></i> promotion to tie in with the film's release. M&M's were offered "ogre-sized" (65% larger) in swamp/ogre colors. They were sold at many stores displayed in huge cardboard-cutout ogre displays. In the summer of 2005, Mars added "Mega M&M's" to the lineup.<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> These candies, at 55% larger than the traditional M&M's, were a little smaller than the ogre-sized version. They were available in Milk Chocolate and Peanut varieties. The colors for Mega M&M's were changed to less-bright colors, ostensibly to appeal to older consumers: teal (replacing green), beige (replacing orange), maroon (replacing red), gold (replacing yellow), blue-gray (replacing blue), and brown. </p> <figure class="mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:MandM_Times_Square.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/81/MandM_Times_Square.JPG/220px-MandM_Times_Square.JPG" decoding="async" width="220" height="293" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/81/MandM_Times_Square.JPG/330px-MandM_Times_Square.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/81/MandM_Times_Square.JPG/440px-MandM_Times_Square.JPG 2x" data-file-width="1944" data-file-height="2592" /></a><figcaption>Outside of <a href="/wiki/M%26M%27s_World" title="M&M's World">M&M's World</a> in <a href="/wiki/Times_Square" title="Times Square">Times Square</a>, <a href="/wiki/New_York_City" title="New York City">New York City</a></figcaption></figure> <p>In July 2006, Dark Chocolate M&M's reappeared in a purple package, followed in 2007 by Dark Chocolate Peanut M&M's. Also in 2006, the company piloted White Chocolate M&M's as a tie-in with their <i>Pirates of the Caribbean</i> promotion. The company also offered eight new flavors of M&M's via online sales, as well as at <a href="/wiki/M%26M%27s_World" title="M&M's World">M&M's World</a> locations: "All That Razz"; "Eat, Drink, & Be Cherry"; "A Day at the Peach"; "Orange-U-Glad"; "Mint Condition"; "AlmonDeeLicious"; "Nut What You Think"; and "Cookie Monster". Mars also released a "Crispy Mint" variety in Australia that year. </p> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Kyle_Busch,_2013_STP_Gas_Booster_500.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/24/Kyle_Busch%2C_2013_STP_Gas_Booster_500.JPG/220px-Kyle_Busch%2C_2013_STP_Gas_Booster_500.JPG" decoding="async" width="220" height="132" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/24/Kyle_Busch%2C_2013_STP_Gas_Booster_500.JPG/330px-Kyle_Busch%2C_2013_STP_Gas_Booster_500.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/24/Kyle_Busch%2C_2013_STP_Gas_Booster_500.JPG/440px-Kyle_Busch%2C_2013_STP_Gas_Booster_500.JPG 2x" data-file-width="1221" data-file-height="732" /></a><figcaption>The M&M's sponsored <a href="/wiki/NASCAR" title="NASCAR">NASCAR</a> <a href="/wiki/Stock_car" class="mw-redirect" title="Stock car">stock car</a> driven by <a href="/wiki/Kyle_Busch" title="Kyle Busch">Kyle Busch</a></figcaption></figure> <p>Also in 2006, M&M's became the official chocolate of <a href="/wiki/NASCAR" title="NASCAR">NASCAR</a>. </p><p>In 2007, M&M's introduced a limited-edition raspberry flavor called "M&M's Razzberry Chocolate Candies". </p><p>Also in 2007, M&M's produced a 50-foot, smiling Lady Liberty M&M statue to kick off a campaign encouraging Americans to create their own M&M characters at mms.com. The website allows for people to log in and create their own character from scratch. They can choose features such as the color, shape, hair, and accessories. </p><p>In 2008, two limited-edition varieties of the candy were introduced – "Wildly Cherry" M&M's, and, as a marketing tie-in with the film <i><a href="/wiki/Indiana_Jones_and_the_Kingdom_of_the_Crystal_Skull" title="Indiana Jones and the Kingdom of the Crystal Skull">Indiana Jones and the Kingdom of the Crystal Skull</a></i>, "Mint Crisp" M&M's. </p><p>M&M's also introduced another new product called "M&M's Premiums" in 2008. They come in five flavors – chocolate almond, mint chocolate, mocha, raspberry almond, and triple chocolate (milk, dark, and white chocolate), which are sold in small upright cartons with a plastic bag inside. M&M's Premiums do not have a candy shell, but are coated with <a href="/wiki/Carnauba_wax" title="Carnauba wax">carnauba wax</a> and color. Dark chocolate was added in 2009, replacing mocha. </p><p>During the summer of 2008, My M&M's launched "Faces," which allows consumers to print the faces of loved ones on M&M's chocolate candies at mymms.com. </p><p>In February 2009, M&M's launched the "M&M's Colour Break-Up" promotion in Australia, where M&M's were sold in separate packs (one for each color): the packs included a code to win prizes.<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> </p><p>In summer 2009, M&M's launched a limited-edition "Strawberried Peanut Butter" variant to tie in with the release of <i><a href="/wiki/Transformers:_Revenge_of_the_Fallen" title="Transformers: Revenge of the Fallen">Transformers: Revenge of the Fallen</a></i>. In addition, M&M's launched a limited edition "Coconut M&M's", which became a permanent item in 2010. </p> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:M%26M%27s_World_Las_Vegas.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/48/M%26M%27s_World_Las_Vegas.jpg/224px-M%26M%27s_World_Las_Vegas.jpg" decoding="async" width="224" height="126" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/48/M%26M%27s_World_Las_Vegas.jpg/336px-M%26M%27s_World_Las_Vegas.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/48/M%26M%27s_World_Las_Vegas.jpg/448px-M%26M%27s_World_Las_Vegas.jpg 2x" data-file-width="1024" data-file-height="576" /></a><figcaption><a href="/wiki/M%26M%27s_World" title="M&M's World">M&M's World</a> on the <a href="/wiki/Las_Vegas_Strip" title="Las Vegas Strip">Las Vegas Strip</a></figcaption></figure> <p>In early 2010, M&M's Bare All were released as part of a competition in Australia and New Zealand.<sup id="cite_ref-FavoriteNude_48-0" class="reference"><a href="#cite_note-FavoriteNude-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> M&M's Bare All winning packs were ordinary M&M's, but without colored shells. An official website was launched, along with television advertisements.<sup id="cite_ref-AdeeveeAu_50-0" class="reference"><a href="#cite_note-AdeeveeAu-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-BareAllVideo_51-0" class="reference"><a href="#cite_note-BareAllVideo-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> In April 2010, M&M's launched a new Pretzel variety.<sup id="cite_ref-PretzelAnnouncement_26-1" class="reference"><a href="#cite_note-PretzelAnnouncement-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> In November 2011, Mars released a limited edition M&M's Cinnamon Milk Chocolate for Christmas.<sup id="cite_ref-Cinn_Review_52-0" class="reference"><a href="#cite_note-Cinn_Review-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> </p><p>About the time Pretzel M&M's came out, the M&M's wrapper designs in the US were redone from the design used from 2004 to early 2010.<sup id="cite_ref-PretzelAnnouncement_26-2" class="reference"><a href="#cite_note-PretzelAnnouncement-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p><p>In 2012, M&M's released two new Dark Chocolate flavors: Raspberry and Mint. Also that year, M&M's released a White Chocolate flavor for the Easter season. From May 30, 2012, onwards, M&M's will be launched in <a href="/wiki/Macau" title="Macau">Macau</a>. In 2012, Peanut M&M's were produced in the UK in a limited edition "Red, White and Blues only" pack, in connection with the country's Diamond Jubilee and <a href="/wiki/2012_Summer_Olympics" title="2012 Summer Olympics">2012 Summer Olympics</a>. The "M" remains white on the white candies. The commercial advertising this promotional package had Yellow donning various outfits of British stereotypes to try to get into the limited edition pack. Similarly, to promote the <a href="/wiki/2014_FIFA_World_Cup" title="2014 FIFA World Cup">2014 FIFA World Cup</a> in the UK, Peanut M&M's were produced in a pack that contained only green, yellow, and blue candies, to reflect the colors of the flag of Brazil; these were dubbed as limited-edition "Brazilian M&M's" in the accompanying commercial. "Brazilian M&M's" were re-released in 2016 to promote the <a href="/wiki/2016_Summer_Olympics" title="2016 Summer Olympics">2016 Summer Olympics</a>, but were available in both Chocolate and Peanut. </p><p>In 2013, M&M's launched the "Better with M" campaign, which included cause-related marketing. The campaign worked with <a href="/wiki/Habitat_for_Humanity" title="Habitat for Humanity">Habitat for Humanity</a> and encouraged fans to use a Facebook app to volunteer at the various sites where the homes were being built.<sup id="cite_ref-csn_53-0" class="reference"><a href="#cite_note-csn-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> The advertising campaign was one of the largest that Mars had ever executed.<sup id="cite_ref-csn_53-1" class="reference"><a href="#cite_note-csn-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> The 2013 "America Better With M" initiative sought to provide money directly to Habitat for Humanity through offering limited versions of M&M's in red, white and blue. </p><p>Since 1988, specially designed packages of red, white and blue <a href="/wiki/Presidential_M%26M%27s" title="Presidential M&M's">Presidential M&M's</a> have been given as souvenirs to guests of the <a href="/wiki/President_of_the_United_States" title="President of the United States">President of the United States</a>. One side of the box features the <a href="/wiki/Seal_of_the_President_of_the_United_States" class="mw-redirect" title="Seal of the President of the United States">presidential seal</a> and the signature of the current president; the other side includes an M&M's character flying the American flag. A common misconception is that every candy is stamped with the presidential seal; however, some U.S. embassies around the world do offer M&M's stamped with the <a href="/wiki/Great_Seal_of_the_United_States" title="Great Seal of the United States">seal of the United States</a>. </p><p><a href="/wiki/M%26M%27s_World" title="M&M's World">M&M's World</a> specialty shops have been established in some locations, including Las Vegas, Orlando, New York, London, and Shanghai. </p><p>Several <a href="/wiki/List_of_M%26M%27s_video_games" title="List of M&M's video games">M&Ms-themed</a> video games have been created. The first was <i>M&M's The Lost Formulas</i>, released on September 28, 2000. </p> <div class="mw-heading mw-heading3"><h3 id="Related_brands">Related brands</h3></div> <p>Related candy brands from Mars include <a href="/wiki/Galaxy_Minstrels" title="Galaxy Minstrels">Minstrels</a>, <a href="/wiki/Revels_(confectionery)" title="Revels (confectionery)">Revels</a>, <a href="/wiki/Skittles_(confectionery)" title="Skittles (confectionery)">Skittles</a>, and <a href="/wiki/Treets" title="Treets">Treets</a>. </p> <div class="mw-heading mw-heading2"><h2 id="M&M's_characters"><span id="M.26M.27s_characters"></span>M&M's characters</h2></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:M%26M_spokescandies.jpeg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/9/97/M%26M_spokescandies.jpeg/500px-M%26M_spokescandies.jpeg" decoding="async" width="500" height="190" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/9/97/M%26M_spokescandies.jpeg 1.5x" data-file-width="512" data-file-height="195" /></a><figcaption>The seven <a href="/wiki/Cartoon" title="Cartoon">cartoon</a> "<a href="/wiki/Spokesperson" title="Spokesperson">spokescandies</a>" for M&M's since 2022</figcaption></figure> <p>Early black-and-white adverts for the candy in 1954 featured two talking, anthropomorphic M&M characters—one plain and one peanut—diving into a swimming pool full of chocolate.<sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> </p><p>The first incarnation of the characters in CGI was a 1994 celebrity campaign which had the characters interacting with celebrities on which M&Ms candy color is their favorite. This campaign was created by <a href="/wiki/Blue_Sky_Studios" title="Blue Sky Studios">Blue Sky Studios</a>. Concurrent with 1995's blue M&M campaign, M&M's introduced second computer-animated <a href="/wiki/Mascot" title="Mascot">"spokescandies"</a> in their <a href="/wiki/Television_commercial" class="mw-redirect" title="Television commercial">television commercials</a>. The depiction and campaign of the M&M's were made by <a href="/wiki/Will_Vinton" title="Will Vinton">Will Vinton</a> in 1995. Vinton previously created the <a href="/wiki/Clay_animation" class="mw-redirect" title="Clay animation">clay-animated</a> <a href="/wiki/The_California_Raisins" title="The California Raisins">California Raisins</a> in 1986. Around the time he worked on CGI projects, he made the depiction of the M&M's as more mature than most food mascots. These include the team of the <a href="/wiki/Cynicism_(contemporary)" title="Cynicism (contemporary)">cynical</a> and <a href="/wiki/Sarcasm" title="Sarcasm">sardonic</a> Red (originally voiced by <a href="/wiki/Jon_Lovitz" title="Jon Lovitz">Jon Lovitz</a>, thereafter <a href="/wiki/Billy_West" title="Billy West">Billy West</a>)<sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup> who is the mascot for <a href="/wiki/Milk_chocolate" title="Milk chocolate">milk chocolate</a>, <a href="/wiki/Peanut_butter" title="Peanut butter">peanut butter</a>, and crispy M&M's, and the happy and <a href="/wiki/Gullibility" title="Gullibility">gullible</a> Yellow (originally voiced by <a href="/wiki/John_Goodman" title="John Goodman">John Goodman</a>, thereafter <a href="/wiki/J.K._Simmons" class="mw-redirect" title="J.K. Simmons">J.K. Simmons</a>), who is the mascot for Peanut M&M's (he was originally known as "Peanut" when first introduced). Other mascots include the "cool one", Blue (voiced by Robb Pruitt)<sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:0_57-0" class="reference"><a href="#cite_note-:0-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup> who is the mascot for <a href="/wiki/Almond" title="Almond">Almond</a> M&M's; the <a href="/wiki/Sexual_attraction" title="Sexual attraction">seductive</a> Green (her personality is a reference to the 1970s <a href="/wiki/Urban_legend" title="Urban legend">urban legend</a> that green M&Ms were aphrodisiacs)<sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup> (voiced by <a href="/wiki/Cree_Summer" title="Cree Summer">Cree Summer</a> and Larissa Murray),<sup id="cite_ref-:0_57-1" class="reference"><a href="#cite_note-:0-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup> who is the mascot for both <a href="/wiki/Mint_chocolate" title="Mint chocolate">Dark Chocolate Mint</a> and <a href="/wiki/Peanut_Butter" class="mw-redirect" title="Peanut Butter">Peanut Butter</a> M&M's, and the slightly <a href="/wiki/Neurosis" title="Neurosis">neurotic</a> Orange (voiced by Eric Kirchberger), who was introduced when Crispy M&M's were first released and is currently the mascot Pretzel M&M's, which debuted in 2010. As the mascot of Pretzel M&M's, Orange was joined by the second non-M&M mascot, Pretzel Guy, who "supports" him and offers helpful advice as he hates the idea of having a pretzel put inside his body. </p><p>Other mascots that were introduced, but no longer used, are Almond, the original green guy; Orange, a female peanut character; Chocolate Bar (voiced by <a href="/wiki/Phil_Hartman" title="Phil Hartman">Phil Hartman</a>),<sup id="cite_ref-:0_57-2" class="reference"><a href="#cite_note-:0-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup> the first non-M&M character that always gets foiled or outdone by Red and Yellow by being melted, as M&M's do not melt; and the Swarmees for M&M's Minis candies, which are portrayed as destructive yet crafty troublemakers whom Red and Yellow are always trying unsuccessfully to contain after they accidentally released them in the product's initial commercial. </p><p>Female M&M's mascots were introduced in 1995. Green was the Milk Chocolate mascot and Tan was the Peanut. Marketing discontinued Tan when they introduced the then-new Blue mascot. Green was the only female M&M's mascot from her introduction in 1995 until 2012 when M&M's unveiled a new additional spokescandy, Ms. Brown (voiced by actress <a href="/wiki/Vanessa_Williams" title="Vanessa Williams">Vanessa Williams</a>), the "Chief Chocolate Officer".<sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> During a <a href="/wiki/Super_Bowl_LII" title="Super Bowl LII">Super Bowl LII</a> advertisement, Red was transformed into a human after finding a lucky penny and wishing that he was inedible. As a human, he is portrayed by <a href="/wiki/Danny_DeVito" title="Danny DeVito">Danny DeVito</a>.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup> </p><p>In January 2022, Mars announced plans to alter the design of the M&Ms characters. The company announced that the aim of this change was to make their characters more representative of a broader array of human personalities and personal backgrounds. Among these changes is the adoption of more casual clothing for the Green and Brown M&Ms, both of which are generally interpreted to be female characters.<sup id="cite_ref-61" class="reference"><a href="#cite_note-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup> In September 2022, they introduced a new Purple M&M voiced by <a href="/wiki/Amber_Ruffin" title="Amber Ruffin">Amber Ruffin</a><sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup> who first appeared in a commercial singing "I'm Just Gonna Be Me".<sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup> </p><p>Referencing criticism surrounding the changes from <a href="/wiki/Conservatism_in_the_United_States" title="Conservatism in the United States">conservative</a> media outlets, the company teased a <a href="/wiki/Super_Bowl_LVII" title="Super Bowl LVII">Super Bowl LVII</a> commercial in January 2023 by making a fictitious announcement that the characters were being temporarily retired and replaced by comedian <a href="/wiki/Maya_Rudolph" title="Maya Rudolph">Maya Rudolph</a>.<sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-rudolph_65-0" class="reference"><a href="#cite_note-rudolph-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup> In subsequent teasers leading up to the game, Rudolph was shown hijacking the M&M's brand in her own image, re-launching them as "Ma&Ya's" candy-coated <a href="/wiki/Clam" title="Clam">clams</a>. Concurrently, the M&M's characters were depicted as "exploring their outside passions", collaborating with other brands such as <a href="/wiki/Cheddar_(TV_channel)" title="Cheddar (TV channel)">Cheddar</a>, <a href="/wiki/EBay" title="EBay">eBay</a>, <a href="/wiki/Snickers" title="Snickers">Snickers</a>, <a href="/wiki/Spotify" title="Spotify">Spotify</a>, and <a href="/wiki/Zappos" title="Zappos">Zappos</a>.<sup id="cite_ref-66" class="reference"><a href="#cite_note-66"><span class="cite-bracket">[</span>66<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-67" class="reference"><a href="#cite_note-67"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup> During the eventual ad for Ma&Ya's, Red makes a cameo during its final scene alongside Yellow, holding up a sign reading "Help!" Following the game, M&M's posted a "<a href="/wiki/Press_conference" title="Press conference">press conference</a>" confirming the spokescandies had been reinstated.<sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup> </p> <table class="wikitable plainrowheaders" style="width:100%; text-align:center; padding:0 9px;"> <tbody><tr> <th scope="col">Character </th> <th scope="col">Type </th> <th scope="col">Voice actor </th></tr> <tr> <th scope="row" style="background: #B11224; color: white; text-align:center;">Red </th> <td>Milk Chocolate, Dark Chocolate, Peanut Butter, and Crispy </td> <td><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li><a href="/wiki/Jon_Lovitz" title="Jon Lovitz">Jon Lovitz</a> <span style="font-size:85%;">(1995–96)</span></li><li><a href="/wiki/Billy_West" title="Billy West">Billy West</a> <span style="font-size:85%;">(1996–present)</span></li><li><a href="/wiki/Bill_Rogers_(voice_actor)" title="Bill Rogers (voice actor)">Bill Rogers</a> <span style="font-size:85%;">(<i><a href="/wiki/M%26M%27s_Kart_Racing" title="M&M's Kart Racing">M&M's Kart Racing</a></i>, <i><a href="/wiki/M%26M%27s_Adventure" class="mw-redirect" title="M&M's Adventure">M&M's Adventure</a></i>, <i><a href="/wiki/M%26M%27s_Beach_Party" class="mw-redirect" title="M&M's Beach Party">M&M's Beach Party</a></i>)</span></li></ul></div> </td></tr> <tr> <th scope="row" style="background: #FFF200; text-align:center;">Yellow </th> <td>Peanut and Dark Chocolate Peanut </td> <td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/John_Goodman" title="John Goodman">John Goodman</a> <span style="font-size:85%;">(1995–96)</span></li><li><a href="/wiki/J._K._Simmons" title="J. K. Simmons">J. K. Simmons</a> <span style="font-size:85%;">(1996–present)</span></li><li><a href="/wiki/Bill_Rogers_(voice_actor)" title="Bill Rogers (voice actor)">Bill Rogers</a> <span style="font-size:85%;">(<i><a href="/wiki/M%26M%27s_Kart_Racing" title="M&M's Kart Racing">M&M's Kart Racing</a></i>, <i><a href="/wiki/M%26M%27s_Adventure" class="mw-redirect" title="M&M's Adventure">M&M's Adventure</a></i>, <i><a href="/wiki/M%26M%27s_Beach_Party" class="mw-redirect" title="M&M's Beach Party">M&M's Beach Party</a></i>)</span></li></ul></div> </td></tr> <tr> <th scope="row" style="background: #2F9FD7; text-align:center;">Blue </th> <td>Almond, Raspberry, Dark Chocolate, and Hazelnut Spread </td> <td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li>Robb Pruitt</li><li><a href="/wiki/Bill_Rogers_(voice_actor)" title="Bill Rogers (voice actor)">Bill Rogers</a> <span style="font-size:85%;">(<i><a href="/wiki/M%26M%27s_Kart_Racing" title="M&M's Kart Racing">M&M's Kart Racing</a></i>, <i><a href="/wiki/M%26M%27s_Adventure" class="mw-redirect" title="M&M's Adventure">M&M's Adventure</a></i>, <i><a href="/wiki/M%26M%27s_Beach_Party" class="mw-redirect" title="M&M's Beach Party">M&M's Beach Party</a></i>)</span></li></ul></div> </td></tr> <tr> <th scope="row" style="background: #31AC55; text-align:center;">Green </th> <td>Dark Chocolate, Mint, and Peanut Butter </td> <td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Cree_Summer" title="Cree Summer">Cree Summer</a> <span style="font-size:85%;">(US)</span></li><li>Larissa Murray <span style="font-size:85%;">(UK)</span></li></ul></div> </td></tr> <tr> <th scope="row" style="background: #F26F22; text-align:center;">Orange (Crispy) </th> <td>Crispy and Pretzel </td> <td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li>Eric Kirchberger</li><li><a href="/wiki/Bill_Rogers_(voice_actor)" title="Bill Rogers (voice actor)">Bill Rogers</a> <span style="font-size:85%;">(<i><a href="/wiki/M%26M%27s_Kart_Racing" title="M&M's Kart Racing">M&M's Kart Racing</a></i>, <i><a href="/wiki/M%26M%27s_Adventure" class="mw-redirect" title="M&M's Adventure">M&M's Adventure</a></i>, <i><a href="/wiki/M%26M%27s_Beach_Party" class="mw-redirect" title="M&M's Beach Party">M&M's Beach Party</a></i>)</span></li></ul></div> </td></tr> <tr> <th scope="row" style="background: #603A34; color: white; text-align:center;">Ms. Brown </th> <td>Dark Chocolate, Milk Chocolate and Fudge Brownie </td> <td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Vanessa_Williams" title="Vanessa Williams">Vanessa Williams</a></li></ul></div> </td></tr> <tr> <th scope="row" style="background: #c203fc; color: white; text-align:center;">Purple </th> <td>Peanut, Caramel, Cold Brew, Vegan, and Hazelnut Spread </td> <td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Amber_Ruffin" title="Amber Ruffin">Amber Ruffin</a></li></ul></div> </td></tr> <tr> <th scope="row" style="background: #FF8C00; text-align:center;">Caramel (cube) </th> <td>Caramel </td> <td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/David_Cross" title="David Cross">David Cross</a></li></ul></div> </td></tr> <tr> <th scope="row" style="background: #996600; color: white; text-align:center;">Pretzel Guy (symmetrical) </th> <td>Pretzel </td> <td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Maurice_LaMarche" title="Maurice LaMarche">Maurice LaMarche</a></li></ul></div> </td></tr></tbody></table> <div class="mw-heading mw-heading2"><h2 id="Color_changes">Color changes</h2></div> <figure class="mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:M_%26_Ms_(3685102458).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/69/M_%26_Ms_%283685102458%29.jpg/240px-M_%26_Ms_%283685102458%29.jpg" decoding="async" width="240" height="180" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/69/M_%26_Ms_%283685102458%29.jpg/360px-M_%26_Ms_%283685102458%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/69/M_%26_Ms_%283685102458%29.jpg/480px-M_%26_Ms_%283685102458%29.jpg 2x" data-file-width="1600" data-file-height="1200" /></a><figcaption>Transparent chutes hold M&Ms of various colors.</figcaption></figure> <p>The original colors of M&M's candies were <a href="/wiki/Red" title="Red">red</a>, <a href="/wiki/Yellow" title="Yellow">yellow</a>, <a href="/wiki/Violet_(color)" title="Violet (color)">violet</a>, <a href="/wiki/Green" title="Green">green</a> and <a href="/wiki/Brown_(color)" class="mw-redirect" title="Brown (color)">brown</a>.<sup id="cite_ref-69" class="reference"><a href="#cite_note-69"><span class="cite-bracket">[</span>69<span class="cite-bracket">]</span></a></sup> Violet was discontinued and replaced with <a href="/wiki/Tan_(color)" title="Tan (color)">tan</a> in the late 1940s. </p><p>In 1976, Mars eliminated red-colored M&M's<sup id="cite_ref-70" class="reference"><a href="#cite_note-70"><span class="cite-bracket">[</span>70<span class="cite-bracket">]</span></a></sup> because of health concerns over the dye <a href="/wiki/Amaranth_(dye)" title="Amaranth (dye)">amaranth</a> (<a href="/wiki/FD%26C" class="mw-redirect" title="FD&C">FD&C</a> Red #2), which was a suspected <a href="/wiki/Carcinogen" title="Carcinogen">carcinogen</a>, and replaced them with orange M&M's. This was done despite the fact that M&M's did not contain the dye; the action was purely to satisfy worried consumers.<sup id="cite_ref-Smith_15-2" class="reference"><a href="#cite_note-Smith-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> Ten years later, Paul Hethmon, then a student at <a href="/wiki/University_of_Tennessee" title="University of Tennessee">University of Tennessee</a>, started a joke campaign to reinstate red M&M's that would eventually become a worldwide phenomenon.<sup id="cite_ref-71" class="reference"><a href="#cite_note-71"><span class="cite-bracket">[</span>71<span class="cite-bracket">]</span></a></sup> Red M&M's were reintroduced as a result, and the orange M&M's that had originally replaced them were kept in production. In Europe, red M&M's contain the red dye <a href="/wiki/Carmine" title="Carmine">carmine</a> (E120, cochineal).<sup id="cite_ref-72" class="reference"><a href="#cite_note-72"><span class="cite-bracket">[</span>72<span class="cite-bracket">]</span></a></sup> </p><p>In early 1995, Mars ran a promotion in which consumers were invited to vote on which of blue, pink, or purple would replace the tan M&M's. Blue was the winner with 54% of the votes.<sup id="cite_ref-73" class="reference"><a href="#cite_note-73"><span class="cite-bracket">[</span>73<span class="cite-bracket">]</span></a></sup> It replaced tan in late 1995. Consumers could vote by calling 1-800-FUN-COLOR. Ads for the new blue colors featured a plain and an almond blue M&M character as Red and Yellow take notice of trying to do takes in the commercial by painting themselves blue where they appear on stage with <a href="/wiki/B.B._King" class="mw-redirect" title="B.B. King">B.B. King</a> singing the blues, but the filmmakers had to cut the scene as they were not the real blue M&M's; another featured Red and Yellow holding their breath to look like the new blue M&M's, where <a href="/wiki/Steven_Weber_(actor)" class="mw-redirect" title="Steven Weber (actor)">Steven Weber</a> sees the three M&M's, Red, Yellow, and Blue; and one more featuring Weber talking to the blue M&M if he had dived into the chocolate pool, but did not. </p><p>In 2002, Mars solicited votes in their first ever "M&M's Global Color Vote" to add a new color from three choices: <a href="/wiki/Aqua_(color)" title="Aqua (color)">aqua</a> (<a href="/wiki/Turquoise_(color)" title="Turquoise (color)">turquoise</a>), <a href="/wiki/Pink" title="Pink">pink</a>, and purple. Purple won and was featured for a limited time. To help the colors get votes, <a href="/wiki/Ken_Schrader" title="Ken Schrader">Ken Schrader</a> and his <a href="/wiki/MB2_Motorsports" title="MB2 Motorsports">MB2 Motorsports</a> team, who was sponsored by M&M's at the time, ran four paint schemes during the <a href="/wiki/2002_NASCAR_Winston_Cup_Series" title="2002 NASCAR Winston Cup Series">2002 NASCAR Winston Cup Series season</a> representing the promotion (one for aqua, one for pink, one for purple, and another one with all three colors on the car). Specially marked packages of M&M's were released in Japan. Finding a bag of all purple M&M's entitled the customer to a prize of 100 million <a href="/wiki/Japanese_Yen" class="mw-redirect" title="Japanese Yen">yen</a> (equivalent to approximately US$852,000). </p><p>Since 2004, M&M's have been available online in 17 colors, with personalized phrases on each candy on the opposite side from the "m".<sup id="cite_ref-74" class="reference"><a href="#cite_note-74"><span class="cite-bracket">[</span>74<span class="cite-bracket">]</span></a></sup> Released around Christmas, these custom-printed M&M's were originally intended for <a href="/wiki/Holiday_greetings" class="mw-redirect" title="Holiday greetings">holiday greetings</a>, but are now available all year round. </p><p>For the 2008 <a href="/wiki/Valentine%27s_Day" title="Valentine's Day">Valentine's Day</a> season, Mars introduced all-green bags of M&M's. This was due to common <a href="/wiki/Urban_legend" title="Urban legend">urban folklore</a> that says green M&M's are an <a href="/wiki/Aphrodisiac" title="Aphrodisiac">aphrodisiac</a>.<sup id="cite_ref-75" class="reference"><a href="#cite_note-75"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup> They were brought back for 2009 alongside the "Ms. Green Heats Up Valentine's Day" contest. </p><p>In October 2011, Mars released M&M's <a href="/wiki/White_Chocolate" class="mw-redirect" title="White Chocolate">White Chocolate</a> <a href="/wiki/Candy_Corn" class="mw-redirect" title="Candy Corn">Candy Corn</a> exclusively in the United States for <a href="/wiki/Halloween" title="Halloween">Halloween</a>. These candies come in three candy corn inspired colors: white, bright yellow, and bright orange. </p><p>The following is a summary of the changes to the colors of the flagship (<a href="/wiki/Milk_chocolate" title="Milk chocolate">milk chocolate</a>) flavor of M&M's, the only filling manufactured continuously since the beginning of the brand. From 1941 until 1969, each package contained M&M's in five different colors; when red M&M's were reintroduced in 1987, they were added as a sixth color instead of replacing any of the existing colors. </p> <div class="center"> <div class="timeline-wrapper"><map name="timeline_hzhk0kzyqn9dc6nlwi18itv2da9dben"></map><img usemap="#timeline_hzhk0kzyqn9dc6nlwi18itv2da9dben" src="//upload.wikimedia.org/wikipedia/en/timeline/hzhk0kzyqn9dc6nlwi18itv2da9dben.png" /></div> </div> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div> <style data-mw-deduplicate="TemplateStyles:r1239009302">.mw-parser-output .portalbox{padding:0;margin:0.5em 0;display:table;box-sizing:border-box;max-width:175px;list-style:none}.mw-parser-output .portalborder{border:1px solid var(--border-color-base,#a2a9b1);padding:0.1em;background:var(--background-color-neutral-subtle,#f8f9fa)}.mw-parser-output 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data-file-width="146" data-file-height="106" /></a></span></span><span class="portalbox-link"><a href="/wiki/Portal:Food" title="Portal:Food">Food portal</a></span></li></ul> <ul><li><a href="/wiki/Cadbury" title="Cadbury">Cadbury</a></li> <li><a href="/wiki/Sixlets" title="Sixlets">Sixlets</a></li> <li><a href="/wiki/Smarties" title="Smarties">Smarties</a></li> <li><a href="/wiki/Freia_(chocolate)" title="Freia (chocolate)">Freia's</a></li> <li><a href="/wiki/List_of_products_manufactured_by_The_Hershey_Company#Miscellaneous_products" class="mw-redirect" title="List of products manufactured by The Hershey Company">Hershey-ets</a></li> <li><a href="/wiki/Jelly_Belly" title="Jelly Belly">Jelly Belly</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output 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href="#cite_ref-usat03_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20091123172456/http://www.usatoday.com/money/advertising/2003-12-30-mm-bw_x.htm">"USATODAY.com - M&M's candy fades to black and white"</a>. <i>USA Today</i>. Archived from <a rel="nofollow" class="external text" href="https://usatoday30.usatoday.com/money/advertising/2003-12-30-mm-bw_x.htm">the original</a> on November 23, 2009.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=USA+Today&rft.atitle=USATODAY.com+-+M%26M%27s+candy+fades+to+black+and+white&rft_id=https%3A%2F%2Fusatoday30.usatoday.com%2Fmoney%2Fadvertising%2F2003-12-30-mm-bw_x.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSmith2002" class="citation book cs1">Smith, Andrew F. (2002). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=JbOsI9RG8fYC&q=peanut+m&pg=PA84"><i>Peanuts: The Illustrious History of the Goober Pea</i></a>. <a href="/wiki/University_of_Illinois_Press" title="University of Illinois Press">University of Illinois Press</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9780252025532" title="Special:BookSources/9780252025532"><bdi>9780252025532</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Peanuts%3A+The+Illustrious+History+of+the+Goober+Pea&rft.pub=University+of+Illinois+Press&rft.date=2002&rft.isbn=9780252025532&rft.aulast=Smith&rft.aufirst=Andrew+F.&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DJbOsI9RG8fYC%26q%3Dpeanut%2Bm%26pg%3DPA84&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.moma.org/learn/moma_learning/forrest-mars-mms-late-1930s/">"Forrest Mars. M&Ms. Late 1930s"</a>. <i>MoMA.org</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=MoMA.org&rft.atitle=Forrest+Mars.+M%26Ms.+Late+1930s&rft_id=https%3A%2F%2Fwww.moma.org%2Flearn%2Fmoma_learning%2Fforrest-mars-mms-late-1930s%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text">Per M&M/Mars FAQ, <a rel="nofollow" class="external text" href="http://www.mymms.com/customer_service/FAQ.aspx#nq10">How many candies are in a bag?</a> mymms.com <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20150310225706/http://www.mymms.com/customer_service/faq.aspx">"Archived copy"</a>. Archived from the original on March 10, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">September 18,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Archived+copy&rft_id=http%3A%2F%2Fwww.mymms.com%2Fcustomer_service%2Ffaq.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span><span class="cs1-maint citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Cite_web" title="Template:Cite web">cite web</a>}}</code>: CS1 maint: archived copy as title (<a href="/wiki/Category:CS1_maint:_archived_copy_as_title" title="Category:CS1 maint: archived copy as title">link</a>) CS1 maint: bot: original URL status unknown (<a href="/wiki/Category:CS1_maint:_bot:_original_URL_status_unknown" title="Category:CS1 maint: bot: original URL status unknown">link</a>)</span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text">By calculation from <a rel="nofollow" class="external text" href="http://www.mms.com/us/nutrition#milk">M&M's nutrition</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150314040531/http://www.mms.com/us/nutrition#milk">Archived</a> March 14, 2015, at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a> info page.</span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mashed.com/769584/does-each-mms-color-have-a-different-taste/">"Does Each M&M's Color Have a Different Taste?"</a>. February 15, 2022.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Does+Each+M%26M%27s+Color+Have+a+Different+Taste%3F&rft.date=2022-02-15&rft_id=https%3A%2F%2Fwww.mashed.com%2F769584%2Fdoes-each-mms-color-have-a-different-taste%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-ForrestMarsSr-7"><span class="mw-cite-backlink">^ <a href="#cite_ref-ForrestMarsSr_7-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-ForrestMarsSr_7-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20050310105331/http://web.mit.edu/invent/iow/mars.html">"Inventor of the Week: Forrest Mars, Sr"</a>. <i>Lemelson-MIT Program</i>. March 10, 2005. Archived from <a rel="nofollow" class="external text" href="http://web.mit.edu/invent/iow/mars.html">the original</a> on March 10, 2005<span class="reference-accessdate">. Retrieved <span class="nowrap">July 18,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Lemelson-MIT+Program&rft.atitle=Inventor+of+the+Week%3A+Forrest+Mars%2C+Sr.&rft.date=2005-03-10&rft_id=http%3A%2F%2Fweb.mit.edu%2Finvent%2Fiow%2Fmars.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-virtualnewarknj.com-8"><span class="mw-cite-backlink">^ <a href="#cite_ref-virtualnewarknj.com_8-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-virtualnewarknj.com_8-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBodian,_Nat1981" class="citation web cs1">Bodian, Nat (April 12, 1981). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20071019111110/http://virtualnewarknj.com/memories/newark/bodianmm.htm">"Looking Back at Newark Origins of World-Famous M&M Chocolates"</a>. <i>Old Newark Memories</i>. Archived from <a rel="nofollow" class="external text" href="http://www.virtualnewarknj.com/memories/newark/bodianmm.htm">the original</a> on October 19, 2007<span class="reference-accessdate">. Retrieved <span class="nowrap">February 21,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Old+Newark+Memories&rft.atitle=Looking+Back+at+Newark+Origins+of+World-Famous+M%26M+Chocolates&rft.date=1981-04-12&rft.au=Bodian%2C+Nat&rft_id=http%3A%2F%2Fwww.virtualnewarknj.com%2Fmemories%2Fnewark%2Fbodianmm.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-MurrieArchive-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-MurrieArchive_9-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://hersheyarchives.org/encyclopedia/murrie-william-f-r-1873-1950/">"William F.R. Murrie, 1873-1950"</a>. <i>Hershey Community Archives</i>. The M.S. Hershey Foundation. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190420200840/https://hersheyarchives.org/encyclopedia/murrie-william-f-r-1873-1950/">Archived</a> from the original on April 20, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">January 22,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Hershey+Community+Archives&rft.atitle=William+F.R.+Murrie%2C+1873-1950&rft_id=https%3A%2F%2Fhersheyarchives.org%2Fencyclopedia%2Fmurrie-william-f-r-1873-1950%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-mashed/smarties-mms-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-mashed/smarties-mms_10-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCrossan2023" class="citation web cs1">Crossan, Anna (May 13, 2023). <a rel="nofollow" class="external text" href="https://www.mashed.com/1281792/unlikely-similarity-between-smarties-m-ms/">"The Unlikely Similarity Between Smarties And M&M's"</a>. <i>Mashed</i><span class="reference-accessdate">. Retrieved <span class="nowrap">November 1,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Mashed&rft.atitle=The+Unlikely+Similarity+Between+Smarties+And+M%26M%27s&rft.date=2023-05-13&rft.aulast=Crossan&rft.aufirst=Anna&rft_id=https%3A%2F%2Fwww.mashed.com%2F1281792%2Funlikely-similarity-between-smarties-m-ms%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-thevintagenews/mm-smarties-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-thevintagenews/mm-smarties_11-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSmee2018" class="citation web cs1">Smee, Taryn (August 8, 2018). <a rel="nofollow" class="external text" href="https://www.thevintagenews.com/2018/08/08/mm-vs-smarties/">"Candy Wars: Did M&M's Steal their Concept from Smarties?"</a>. <i>The Vintage News</i><span class="reference-accessdate">. Retrieved <span class="nowrap">November 1,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Vintage+News&rft.atitle=Candy+Wars%3A+Did+M%26M%27s+Steal+their+Concept+from+Smarties%3F&rft.date=2018-08-08&rft.aulast=Smee&rft.aufirst=Taryn&rft_id=https%3A%2F%2Fwww.thevintagenews.com%2F2018%2F08%2F08%2Fmm-vs-smarties%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20110716153908/http://www.virtualnewarknj.com/memories/newark/bodianmm.htm">"Looking Back at Newark Origins of World-Famous M&M Chocolates – virtualnewarknj.com – Retrieved August 28, 2008"</a>. <i>Virtual.com</i>. April 12, 1981. Archived from <a rel="nofollow" class="external text" href="http://www.virtualnewarknj.com/memories/newark/bodianmm.htm">the original</a> on July 16, 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">January 15,</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Virtual.com&rft.atitle=Looking+Back+at+Newark+Origins+of+World-Famous+M%26M+Chocolates+%E2%80%93+virtualnewarknj.com+%E2%80%93+Retrieved+August+28%2C+2008&rft.date=1981-04-12&rft_id=http%3A%2F%2Fwww.virtualnewarknj.com%2Fmemories%2Fnewark%2Fbodianmm.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMincey2016" class="citation news cs1">Mincey, Allen (March 4, 2016). <a rel="nofollow" class="external text" href="http://clevelandbanner.com/stories/mars-chocolate-north-americacelebrates-big-7-5-of-mms,29186">"Mars Chocolate North America celebrates 'Big 7-5' of M&M's"</a>. <i><a href="/wiki/Cleveland_Daily_Banner" title="Cleveland Daily Banner">Cleveland Daily Banner</a></i>. Cleveland, Tennessee. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180630105317/http://clevelandbanner.com/stories/mars-chocolate-north-americacelebrates-big-7-5-of-mms,29186">Archived</a> from the original on June 30, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">June 30,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Cleveland+Daily+Banner&rft.atitle=Mars+Chocolate+North+America+celebrates+%27Big+7-5%27+of+M%26M%27s&rft.date=2016-03-04&rft.aulast=Mincey&rft.aufirst=Allen&rft_id=http%3A%2F%2Fclevelandbanner.com%2Fstories%2Fmars-chocolate-north-americacelebrates-big-7-5-of-mms%2C29186&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWarnke2016" class="citation news cs1">Warnke, Kyle (August 12, 2016). <a rel="nofollow" class="external text" href="http://www.wvlt.tv/content/news/MMs-and-Twix-are-Made-in-Tennessee--389973792.html">"M&M's and Twix are Made in Tennessee"</a>. Knoxville, Tennessee: <a href="/wiki/WVLT-TV" title="WVLT-TV">WVLT-TV</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180630105510/http://www.wvlt.tv/content/news/MMs-and-Twix-are-Made-in-Tennessee--389973792.html">Archived</a> from the original on June 30, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">June 29,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=M%26M%27s+and+Twix+are+Made+in+Tennessee&rft.date=2016-08-12&rft.aulast=Warnke&rft.aufirst=Kyle&rft_id=http%3A%2F%2Fwww.wvlt.tv%2Fcontent%2Fnews%2FMMs-and-Twix-are-Made-in-Tennessee--389973792.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-Smith-15"><span class="mw-cite-backlink">^ <a href="#cite_ref-Smith_15-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Smith_15-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Smith_15-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSmith2013" class="citation book cs1">Smith, Andrew F. (2013). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=o7gxBgAAQBAJ&pg=PA536"><i>Food and Drink in American History: A "Full Course" Encyclopedia: A "Full Course" Encyclopedia</i></a>. Vol. 3. ABC-CLIO. p. 536. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-6106-9233-5" title="Special:BookSources/978-1-6106-9233-5"><bdi>978-1-6106-9233-5</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Food+and+Drink+in+American+History%3A+A+%22Full+Course%22+Encyclopedia%3A+A+%22Full+Course%22+Encyclopedia&rft.pages=536&rft.pub=ABC-CLIO&rft.date=2013&rft.isbn=978-1-6106-9233-5&rft.aulast=Smith&rft.aufirst=Andrew+F.&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3Do7gxBgAAQBAJ%26pg%3DPA536&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20080702054645/http://www.mriresearch.org/AboutMRI/Breakthroughs.asp">"MRI Breakthroughs"</a>. <i>Mriresearch.org</i>. 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Retrieved <span class="nowrap">August 15,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Advertising+Age&rft.atitle=Mars+to+Scale+Back+M-Azing+Brand&rft.date=2006-10-26&rft.aulast=Thompson&rft.aufirst=Stephanie&rft_id=https%3A%2F%2Fadage.com%2Farticle%2Fnews%2Fmars-scale-back-m-azing-brand%2F112718&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-MegaStart-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-MegaStart_33-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPham2013" class="citation web cs1">Pham, Peter (December 10, 2013). <a rel="nofollow" class="external text" href="https://www.foodbeast.com/news/mms-mega-to-launch-next-year/">"M&M's to Launch 'Mega' Version with Triple the Chocolate"</a>. <i>Food Beast</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190815021701/https://www.foodbeast.com/news/mms-mega-to-launch-next-year/">Archived</a> from the original on August 15, 2019<span class="reference-accessdate">. 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Retrieved <span class="nowrap">June 2,</span> 2024</span>. <q>The company released an M&M's cookie in 2016.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Hatchwise&rft.atitle=The+History+Of+The+M%26M+Logo&rft.aulast=Ferria&rft.aufirst=Kayla&rft_id=https%3A%2F%2Fwww.hatchwise.com%2Fresources%2Fthe-history-of-the-mms-logo&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-35">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFYu2017" class="citation web cs1">Yu, Douglas (April 26, 2017). <a rel="nofollow" class="external text" href="https://www.confectionerynews.com/Article/2017/04/27/Mars-launches-first-M-M-s-chocolate-block-in-Australia">"Mars launches first M&M's chocolate block in Australia"</a>. <i>Confectionary News</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190808225825/https://www.confectionerynews.com/Article/2017/04/27/Mars-launches-first-M-M-s-chocolate-block-in-Australia">Archived</a> from the original on August 8, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">June 15,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Confectionary+News&rft.atitle=Mars+launches+first+M%26M%27s+chocolate+block+in+Australia&rft.date=2017-04-26&rft.aulast=Yu&rft.aufirst=Douglas&rft_id=https%3A%2F%2Fwww.confectionerynews.com%2FArticle%2F2017%2F04%2F27%2FMars-launches-first-M-M-s-chocolate-block-in-Australia&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-36"><span class="mw-cite-backlink"><b><a href="#cite_ref-36">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMendoza2022" class="citation news cs1">Mendoza, Jordan (October 3, 2022). <a rel="nofollow" class="external text" href="https://www.usatoday.com/story/money/food/2022/10/03/purple-m-and-m/8169936001/">"For the first time in over a decade, a new M&M color: Meet Purple, who represents 'acceptance'<span class="cs1-kern-right"></span>"</a>. <i>USA Today</i><span class="reference-accessdate">. Retrieved <span class="nowrap">April 30,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=USA+Today&rft.atitle=For+the+first+time+in+over+a+decade%2C+a+new+M%26M+color%3A+Meet+Purple%2C+who+represents+%27acceptance%27&rft.date=2022-10-03&rft.aulast=Mendoza&rft.aufirst=Jordan&rft_id=https%3A%2F%2Fwww.usatoday.com%2Fstory%2Fmoney%2Ffood%2F2022%2F10%2F03%2Fpurple-m-and-m%2F8169936001%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-Snopes-37"><span class="mw-cite-backlink"><b><a href="#cite_ref-Snopes_37-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMikkelson,_David2011" class="citation web cs1">Mikkelson, David (May 11, 2011). <a rel="nofollow" class="external text" href="http://www.snopes.com/business/market/mandms.asp">"M&Ms and E.T."</a> <i>Snopes</i>. <q>...when Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the candy used in 1982 film <i>E.T. the Extra-Terrestrial</i>. Its turn-down cleared the way for Hershey Foods Corporation to make a remarkable splash for its Reese's Pieces</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Snopes&rft.atitle=M%26Ms+and+E.T.&rft.date=2011-05-11&rft.au=Mikkelson%2C+David&rft_id=http%3A%2F%2Fwww.snopes.com%2Fbusiness%2Fmarket%2Fmandms.asp&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-ETBust-38"><span class="mw-cite-backlink"><b><a href="#cite_ref-ETBust_38-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFFlanagan2014" class="citation news cs1">Flanagan, Graham (June 17, 2014). <a rel="nofollow" class="external text" href="https://www.businessinsider.com/mms-product-placement-fails-2014-6">"How M&Ms Passed On The Product Placement Opportunity Of A Lifetime"</a>. <i>Business Insider</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190205034436/https://www.businessinsider.com/mms-product-placement-fails-2014-6">Archived</a> from the original on February 5, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">September 6,</span> 2019</span>. <q>The only reason Reese's Pieces got the lucrative product placement in the first place was because M&Ms had already refused the filmmakers permission to use its product in the film</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Business+Insider&rft.atitle=How+M%26Ms+Passed+On+The+Product+Placement+Opportunity+Of+A+Lifetime&rft.date=2014-06-17&rft.aulast=Flanagan&rft.aufirst=Graham&rft_id=https%3A%2F%2Fwww.businessinsider.com%2Fmms-product-placement-fails-2014-6&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-39"><span class="mw-cite-backlink"><b><a href="#cite_ref-39">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://repertoire.bmi.com/DetailView.aspx?detail=titleid&keyid=3463069&ShowNbr=0&ShowSeqNbr=0&blnWriter=True&blnPublisher=True&blnArtist=True">"BMI Repertoire Search"</a>. <i>BMI.com</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">February 21,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=reneecologne.com&rft.atitle=Ren%C3%A9e+Cologne%3A+Rock+%27n%27+Roll+Housewife&rft_id=http%3A%2F%2Fwww.reneecologne.com%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-44"><span class="mw-cite-backlink"><b><a href="#cite_ref-44">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.carltonfc.com.au/news/2009-08-25/the-candy-man-comes-to-carlton">"The Candy Man comes to Carlton"</a>. <i>carltonfc.com.au</i>. Carlton Football Club. 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Retrieved <span class="nowrap">December 21,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=carltonfc.com.au&rft.atitle=The+Candy+Man+comes+to+Carlton&rft.date=2009-08-25&rft_id=http%3A%2F%2Fwww.carltonfc.com.au%2Fnews%2F2009-08-25%2Fthe-candy-man-comes-to-carlton&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-45"><span class="mw-cite-backlink"><b><a href="#cite_ref-45">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAnderson2010" class="citation news cs1">Anderson, Jon (February 9, 2010). <a rel="nofollow" class="external text" href="http://www.heraldsun.com.au/sport/afl/mars-backs-carlton-blues/story-e6frf9jf-1225828497647">"Mars backs Carlton Blues"</a>. <i>Herald Sun</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150518061800/http://www.heraldsun.com.au/sport/afl/mars-backs-carlton-blues/story-e6frf9jf-1225828497647">Archived</a> from the original on May 18, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">March 10,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Herald+Sun&rft.atitle=Mars+backs+Carlton+Blues&rft.date=2010-02-09&rft.aulast=Anderson&rft.aufirst=Jon&rft_id=http%3A%2F%2Fwww.heraldsun.com.au%2Fsport%2Fafl%2Fmars-backs-carlton-blues%2Fstory-e6frf9jf-1225828497647&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-46"><span class="mw-cite-backlink"><b><a href="#cite_ref-46">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://money.cnn.com/2005/08/04/news/funny/m_and_ms/">"M&M's get mega-sized"</a>. <i><a href="/wiki/CNNMoney.com" class="mw-redirect" title="CNNMoney.com">CNNMoney.com</a></i>. August 4, 2005. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20080908120321/http://money.cnn.com/2005/08/04/news/funny/m_and_ms/">Archived</a> from the original on September 8, 2008<span class="reference-accessdate">. Retrieved <span class="nowrap">June 14,</span> 2008</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CNNMoney.com&rft.atitle=M%26M%27s+get+mega-sized&rft.date=2005-08-04&rft_id=https%3A%2F%2Fmoney.cnn.com%2F2005%2F08%2F04%2Fnews%2Ffunny%2Fm_and_ms%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-47"><span class="mw-cite-backlink"><b><a href="#cite_ref-47">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.colourbreakup.com.au/html/default.aspx">"M&M'S Color Break Up"</a>. Mars. February 18, 2009. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20090228205617/http://www.colourbreakup.com.au/html/default.aspx">Archived</a> from the original on February 28, 2009<span class="reference-accessdate">. Retrieved <span class="nowrap">February 18,</span> 2009</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=M%26M%27S+Color+Break+Up&rft.date=2009-02-18&rft_id=http%3A%2F%2Fwww.colourbreakup.com.au%2Fhtml%2Fdefault.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-FavoriteNude-48"><span class="mw-cite-backlink"><b><a href="#cite_ref-FavoriteNude_48-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLiebig2012" class="citation web cs1">Liebig, Jason (February 28, 2012). <a rel="nofollow" class="external text" href="http://www.collectingcandy.com/wordpress/?p=1518I">"Nude M&M's?!? – A pair of my favorite Australian candy packages"</a>. <i>CollectingCandy.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">September 6,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=CollectingCandy.com&rft.atitle=Nude+M%26M%27s%3F%21%3F+%E2%80%93+A+pair+of+my+favorite+Australian+candy+packages&rft.date=2012-02-28&rft.aulast=Liebig&rft.aufirst=Jason&rft_id=http%3A%2F%2Fwww.collectingcandy.com%2Fwordpress%2F%3Fp%3D1518I&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-49"><span class="mw-cite-backlink"><b><a href="#cite_ref-49">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20100127202211/http://m-msbareall.com/">"M&M's Bare All"</a>. <i>m-msbareall.com</i>. January 27, 2010. Archived from <a rel="nofollow" class="external text" href="http://m-msbareall.com">the original</a> on January 27, 2010.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=m-msbareall.com&rft.atitle=M%26M%27s+Bare+All&rft.date=2010-01-27&rft_id=http%3A%2F%2Fm-msbareall.com&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-AdeeveeAu-50"><span class="mw-cite-backlink"><b><a href="#cite_ref-AdeeveeAu_50-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.adeevee.com/2010/01/mars-chocolate-australia-mms-bare-all-promo/">"Mars Chocolate Australia M&M's: Bare All"</a>. <i>Adeevee.com</i>. January 11, 2010. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160511023112/http://www.adeevee.com/2010/01/mars-chocolate-australia-mms-bare-all-promo/">Archived</a> from the original on May 11, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">September 6,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Adeevee.com&rft.atitle=Mars+Chocolate+Australia+M%26M%27s%3A+Bare+All&rft.date=2010-01-11&rft_id=http%3A%2F%2Fwww.adeevee.com%2F2010%2F01%2Fmars-chocolate-australia-mms-bare-all-promo%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-BareAllVideo-51"><span class="mw-cite-backlink"><b><a href="#cite_ref-BareAllVideo_51-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=tBuawrwDKDQ">"M&M's - Bare All web footage (2010, Australia)"</a> <span class="cs1-format">(Video)</span>. <a rel="nofollow" class="external text" href="https://ghostarchive.org/varchive/youtube/20211212/tBuawrwDKDQ">Archived</a> from the original on December 12, 2021 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=M%26M%27s+-+Bare+All+web+footage+%282010%2C+Australia%29&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DtBuawrwDKDQ&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-Cinn_Review-52"><span class="mw-cite-backlink"><b><a href="#cite_ref-Cinn_Review_52-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.theimpulsivebuy.com/wordpress/2011/11/03/review-cinnamon-mms/">"Review: Cinnamon M&M's"</a>. <i>The Implusive Buy</i>. November 3, 2011. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190326213103/http://www.theimpulsivebuy.com/wordpress/2011/11/03/review-cinnamon-mms/">Archived</a> from the original on March 26, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">September 6,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Implusive+Buy&rft.atitle=Review%3A+Cinnamon+M%26M%27s&rft.date=2011-11-03&rft_id=https%3A%2F%2Fwww.theimpulsivebuy.com%2Fwordpress%2F2011%2F11%2F03%2Freview-cinnamon-mms%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-csn-53"><span class="mw-cite-backlink">^ <a href="#cite_ref-csn_53-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-csn_53-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20170510214401/http://www.csnews.com/mm%E2%80%99s-launching-better-m-marketing-campaign?sort_by=search_api_relevance">"M&M'S Launching 'Better With M' Marketing Campaign"</a>. <i>csnews.com</i>. Archived from <a rel="nofollow" class="external text" href="http://www.csnews.com/mm%E2%80%99s-launching-better-m-marketing-campaign?sort_by=search_api_relevance">the original</a> on May 10, 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">March 22,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=csnews.com&rft.atitle=M%26M%27S+Launching+%27Better+With+M%27+Marketing+Campaign&rft_id=http%3A%2F%2Fwww.csnews.com%2Fmm%25E2%2580%2599s-launching-better-m-marketing-campaign%3Fsort_by%3Dsearch_api_relevance&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-54"><span class="mw-cite-backlink"><b><a href="#cite_ref-54">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSchultz,_E_J2013" class="citation web cs1">Schultz, E J (May 9, 2013). <a rel="nofollow" class="external text" href="http://adage.com/article/rewind/1954-ad-shows-m-ms-characters-a-chocolatey-swim/241375/">"Rewind: 1954 Ad Shows M&Ms Characters Go for a Chocolatey Swim"</a>. <i>Advertising Age</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20151119082727/http://adage.com/article/rewind/1954-ad-shows-m-ms-characters-a-chocolatey-swim/241375/">Archived</a> from the original on November 19, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">November 18,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Advertising+Age&rft.atitle=Rewind%3A+1954+Ad+Shows+M%26Ms+Characters+Go+for+a+Chocolatey+Swim&rft.date=2013-05-09&rft.au=Schultz%2C+E+J&rft_id=http%3A%2F%2Fadage.com%2Farticle%2Frewind%2F1954-ad-shows-m-ms-characters-a-chocolatey-swim%2F241375%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-55"><span class="mw-cite-backlink"><b><a href="#cite_ref-55">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.behindthevoiceactors.com/commercials/MMs/Red/">"Behind The Voice Actors M&M's – Voice of Red"</a>. Behind the Voice Actors. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20121114062243/http://www.behindthevoiceactors.com/commercials/MMs/Red/">Archived</a> from the original on November 14, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">April 26,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Behind+The+Voice+Actors+M%26M%27s+%E2%80%93+Voice+of+Red&rft.pub=Behind+the+Voice+Actors&rft_id=http%3A%2F%2Fwww.behindthevoiceactors.com%2Fcommercials%2FMMs%2FRed%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-56"><span class="mw-cite-backlink"><b><a href="#cite_ref-56">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://vimeo.com/56353136">"Behind the Bowl with Robb Pruitt"</a><span class="reference-accessdate">. Retrieved <span class="nowrap">March 5,</span> 2019</span> – via Vimeo.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Behind+the+Bowl+with+Robb+Pruitt&rft_id=https%3A%2F%2Fvimeo.com%2F56353136&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-:0-57"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_57-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_57-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:0_57-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.behindthevoiceactors.com/commercials/MMs/">"M&M's"</a>. <i>Behind The Voice Actors</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190306044223/https://www.behindthevoiceactors.com/commercials/MMs/">Archived</a> from the original on March 6, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">March 5,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Behind+The+Voice+Actors&rft.atitle=M%26M%27s&rft_id=https%3A%2F%2Fwww.behindthevoiceactors.com%2Fcommercials%2FMMs%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-58"><span class="mw-cite-backlink"><b><a href="#cite_ref-58">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.snopes.com/fact-check/green-mms-aphrodisiacs/">Green M&Ms as Aphrodisiacs</a> in snopes.com</span> </li> <li id="cite_note-59"><span class="mw-cite-backlink"><b><a href="#cite_ref-59">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFOwen2012" class="citation news cs1">Owen, Rob (February 17, 2012). <a rel="nofollow" class="external text" href="http://communityvoices.sites.post-gazette.com/index.php/arts-entertainment-living/tuned-in-journal/31942-tv-qaa-the-good-wife-awards-shows-and-the-little-couple">"TV Q&A: 'The Good Wife,' awards shows and 'The Little Couple'<span class="cs1-kern-right"></span>"</a>. <i><a href="/wiki/Pittsburgh_Post-Gazette" title="Pittsburgh Post-Gazette">Pittsburgh Post-Gazette</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120222090309/http://communityvoices.sites.post-gazette.com/index.php/arts-entertainment-living/tuned-in-journal/31942-tv-qaa-the-good-wife-awards-shows-and-the-little-couple">Archived</a> from the original on February 22, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">February 17,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Pittsburgh+Post-Gazette&rft.atitle=TV+Q%26A%3A+%27The+Good+Wife%2C%27+awards+shows+and+%27The+Little+Couple%27&rft.date=2012-02-17&rft.aulast=Owen&rft.aufirst=Rob&rft_id=http%3A%2F%2Fcommunityvoices.sites.post-gazette.com%2Findex.php%2Farts-entertainment-living%2Ftuned-in-journal%2F31942-tv-qaa-the-good-wife-awards-shows-and-the-little-couple&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-60"><span class="mw-cite-backlink"><b><a href="#cite_ref-60">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWagstaff" class="citation web cs1">Wagstaff, Niala. <a rel="nofollow" class="external text" href="https://www.cincinnati.com/story/entertainment/2018/02/03/watch-m-ms-super-bowl-lii-commercial-danny-devito/304313002/">"Watch: M&M's Super Bowl LII commercial with Danny DeVito"</a>. The Enquirer. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180205184446/https://www.cincinnati.com/story/entertainment/2018/02/03/watch-m-ms-super-bowl-lii-commercial-danny-devito/304313002/">Archived</a> from the original on February 5, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">February 5,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Watch%3A+M%26M%27s+Super+Bowl+LII+commercial+with+Danny+DeVito&rft.pub=The+Enquirer&rft.aulast=Wagstaff&rft.aufirst=Niala&rft_id=https%3A%2F%2Fwww.cincinnati.com%2Fstory%2Fentertainment%2F2018%2F02%2F03%2Fwatch-m-ms-super-bowl-lii-commercial-danny-devito%2F304313002%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-61"><span class="mw-cite-backlink"><b><a href="#cite_ref-61">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHiebert2022" class="citation news cs1">Hiebert, Paul (January 20, 2022). <a rel="nofollow" class="external text" href="https://www.adweek.com/brand-marketing/mms-updates-mascots-to-re2022-a-more-dynamic-and-progressive-world/">"M&M's Mascots Change to Represent a 'Progressive World'<span class="cs1-kern-right"></span>"</a><span class="reference-accessdate">. Retrieved <span class="nowrap">January 28,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=M%26M%27s+Mascots+Change+to+Represent+a+%27Progressive+World%27&rft.date=2022-01-20&rft.aulast=Hiebert&rft.aufirst=Paul&rft_id=https%3A%2F%2Fwww.adweek.com%2Fbrand-marketing%2Fmms-updates-mascots-to-re2022-a-more-dynamic-and-progressive-world%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-62"><span class="mw-cite-backlink"><b><a href="#cite_ref-62">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.euronews.com/culture/amp/2022/09/30/mms-introduce-purple-a-new-character-designed-to-re2022-inclusivity">"Is the new M&Ms colour really about "inclusivity" or empty solidarity?"</a>. September 30, 2022.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Is+the+new+M%26Ms+colour+really+about+%22inclusivity%22+or+empty+solidarity%3F&rft.date=2022-09-30&rft_id=https%3A%2F%2Fwww.euronews.com%2Fculture%2Famp%2F2022%2F09%2F30%2Fmms-introduce-purple-a-new-character-designed-to-re2022-inclusivity&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span><sup class="noprint Inline-Template"><span style="white-space: nowrap;">[<i><a href="/wiki/Wikipedia:Link_rot" title="Wikipedia:Link rot"><span title=" Dead link tagged November 2023">permanent dead link</span></a></i><span style="visibility:hidden; color:transparent; padding-left:2px">‍</span>]</span></sup></span> </li> <li id="cite_note-63"><span class="mw-cite-backlink"><b><a href="#cite_ref-63">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.today.com/food/news/mms-reveals-new-purple-candy-character-first-decade-rcna49686">"M&M's reveals new purple candy character, first in a decade"</a>. September 28, 2022.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=M%26M%27s+reveals+new+purple+candy+character%2C+first+in+a+decade&rft.date=2022-09-28&rft_id=https%3A%2F%2Fwww.today.com%2Ffood%2Fnews%2Fmms-reveals-new-purple-candy-character-first-decade-rcna49686&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-64"><span class="mw-cite-backlink"><b><a href="#cite_ref-64">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPeyser2023" class="citation news cs1">Peyser, Eve (January 27, 2023). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2023/01/27/style/mms-maya-rudolph-super-bowl.html">"The M&M's Aren't Done With Us Yet"</a>. <i>The New York Times</i>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0362-4331">0362-4331</a><span class="reference-accessdate">. Retrieved <span class="nowrap">January 27,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=The+M%26M%27s+Aren%27t+Done+With+Us+Yet&rft.date=2023-01-27&rft.issn=0362-4331&rft.aulast=Peyser&rft.aufirst=Eve&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2023%2F01%2F27%2Fstyle%2Fmms-maya-rudolph-super-bowl.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-rudolph-65"><span class="mw-cite-backlink"><b><a href="#cite_ref-rudolph_65-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMoye2023" class="citation web cs1">Moye, David (January 23, 2023). <a rel="nofollow" class="external text" href="https://www.huffpost.com/entry/mms-dumps-spokescandies-maya-rudolph_n_63ceb72ee4b04d4d18e0949e">"M&M's Ditches Spokescandies After 'Woke' Uproar, Introduces Maya Rudolph"</a>. <i>HuffPost</i><span class="reference-accessdate">. Retrieved <span class="nowrap">January 23,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=HuffPost&rft.atitle=M%26M%27s+Ditches+Spokescandies+After+%27Woke%27+Uproar%2C+Introduces+Maya+Rudolph&rft.date=2023-01-23&rft.aulast=Moye&rft.aufirst=David&rft_id=https%3A%2F%2Fwww.huffpost.com%2Fentry%2Fmms-dumps-spokescandies-maya-rudolph_n_63ceb72ee4b04d4d18e0949e&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-66"><span class="mw-cite-backlink"><b><a href="#cite_ref-66">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.thedrum.com/news/2023/02/02/mm-s-strange-super-bowl-lvii-saga-continues-maya-rudolph-adds-clams-the-mayas-mix">"M&M's strange Super Bowl LVII saga continues: Maya Rudolph adds clams to the Ma&Ya's mix"</a>. <i>The Drum</i><span class="reference-accessdate">. Retrieved <span class="nowrap">February 11,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Drum&rft.atitle=M%26M%27s+strange+Super+Bowl+LVII+saga+continues%3A+Maya+Rudolph+adds+clams+to+the+Ma%26Ya%27s+mix&rft_id=https%3A%2F%2Fwww.thedrum.com%2Fnews%2F2023%2F02%2F02%2Fmm-s-strange-super-bowl-lvii-saga-continues-maya-rudolph-adds-clams-the-mayas-mix&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-67"><span class="mw-cite-backlink"><b><a href="#cite_ref-67">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKiner2023" class="citation web cs1">Kiner, Deb (February 2, 2023). <a rel="nofollow" class="external text" href="https://www.pennlive.com/food/2023/02/mms-characters-will-return-after-the-super-bowl-and-exploring-their-outside-passions.html">"M&M's characters will return after the Super Bowl and 'exploring their outside passions'<span class="cs1-kern-right"></span>"</a>. <i>pennlive</i><span class="reference-accessdate">. Retrieved <span class="nowrap">February 12,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=pennlive&rft.atitle=M%26M%27s+characters+will+return+after+the+Super+Bowl+and+%27exploring+their+outside+passions%27&rft.date=2023-02-02&rft.aulast=Kiner&rft.aufirst=Deb&rft_id=https%3A%2F%2Fwww.pennlive.com%2Ffood%2F2023%2F02%2Fmms-characters-will-return-after-the-super-bowl-and-exploring-their-outside-passions.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-68"><span class="mw-cite-backlink"><b><a href="#cite_ref-68">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nbcnews.com/pop-culture/viral/mm-maya-rudolph-super-bowl-ad-rcna70312">"M&M's spokescandies are 'back for good' after Maya Rudolph's Super Bowl ad debut"</a>. <i>NBC News</i>. February 13, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">February 14,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=NBC+News&rft.atitle=M%26M%27s+spokescandies+are+%27back+for+good%27+after+Maya+Rudolph%27s+Super+Bowl+ad+debut&rft.date=2023-02-13&rft_id=https%3A%2F%2Fwww.nbcnews.com%2Fpop-culture%2Fviral%2Fmm-maya-rudolph-super-bowl-ad-rcna70312&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-69"><span class="mw-cite-backlink"><b><a href="#cite_ref-69">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.nww2m.com/2016/03/scitech-tuesday-wwii-and-the-invention-of-m-ms/">"SciTech Tuesday: WWII and the Invention of M&Ms. – The National WWII Museum Blog"</a>. <i>Nww2m.com</i>. March 2016. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180714170303/http://www.nww2m.com/2016/03/scitech-tuesday-wwii-and-the-invention-of-m-ms/">Archived</a> from the original on July 14, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">July 19,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Nww2m.com&rft.atitle=SciTech+Tuesday%3A+WWII+and+the+Invention+of+M%26Ms.+%E2%80%93+The+National+WWII+Museum+Blog&rft.date=2016-03&rft_id=http%3A%2F%2Fwww.nww2m.com%2F2016%2F03%2Fscitech-tuesday-wwii-and-the-invention-of-m-ms%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-70"><span class="mw-cite-backlink"><b><a href="#cite_ref-70">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20080409043530/http://us.mms.com/us/about/history/story/">"The Story of M&M's Brand"</a>. <i>mms.com</i>. <a href="/wiki/Mars,_Incorporated" class="mw-redirect" title="Mars, Incorporated">Mars, Incorporated</a>. Archived from <a rel="nofollow" class="external text" href="http://us.mms.com/us/about/history/story/">the original</a> on April 9, 2008<span class="reference-accessdate">. Retrieved <span class="nowrap">June 14,</span> 2008</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=mms.com&rft.atitle=The+Story+of+M%26M%27s+Brand&rft_id=http%3A%2F%2Fus.mms.com%2Fus%2Fabout%2Fhistory%2Fstory%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-71"><span class="mw-cite-backlink"><b><a href="#cite_ref-71">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMatheny2014" class="citation news cs1">Matheny, Jim (October 31, 2014). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20201224190931/https://amp.usatoday.com/amp/18037477">"The man who brought Red M&M's back to life"</a>. <i>USA Today</i>. Archived from <a rel="nofollow" class="external text" href="https://amp.usatoday.com/amp/18037477">the original</a> on December 24, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">February 12,</span> 2021</span>. <q>1970s food dye scare eliminated red M&M's for more than a decade until a UT student successfully rallied for their return.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=USA+Today&rft.atitle=The+man+who+brought+Red+M%26M%27s+back+to+life&rft.date=2014-10-31&rft.aulast=Matheny&rft.aufirst=Jim&rft_id=https%3A%2F%2Famp.usatoday.com%2Famp%2F18037477&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-72"><span class="mw-cite-backlink"><b><a href="#cite_ref-72">^</a></b></span> <span class="reference-text">M&Ms Peanut Pouch <a rel="nofollow" class="external text" href="https://www.tesco.com/groceries/en-GB/products/296058732">Red M&Ms Tesco</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20171107030919/https://www.tesco.com/groceries/en-GB/products/296058732">Archived</a> November 7, 2017, at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a></span> </li> <li id="cite_note-73"><span class="mw-cite-backlink"><b><a href="#cite_ref-73">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCarr2003" class="citation book cs1">Carr, David (2003). <span class="id-lock-registration" title="Free registration required"><a rel="nofollow" class="external text" href="https://archive.org/details/candymakingincan0000carr"><i>Candymaking in Canada: The History and Business of Canada's Confectionery Industry</i></a></span>. Dundurn. p. <a rel="nofollow" class="external text" href="https://archive.org/details/candymakingincan0000carr/page/78">78</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9781550023954" title="Special:BookSources/9781550023954"><bdi>9781550023954</bdi></a>. <q>smarties tablet candy history.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Candymaking+in+Canada%3A+The+History+and+Business+of+Canada%27s+Confectionery+Industry&rft.pages=78&rft.pub=Dundurn&rft.date=2003&rft.isbn=9781550023954&rft.aulast=Carr&rft.aufirst=David&rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Fcandymakingincan0000carr&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-74"><span class="mw-cite-backlink"><b><a href="#cite_ref-74">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.mymms.com/">"Custom Printed MY M&M's"</a>. <i>mms.com</i>. <a href="/wiki/Mars,_Incorporated" class="mw-redirect" title="Mars, Incorporated">Mars, Incorporated</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120211174015/http://www.mymms.com/">Archived</a> from the original on February 11, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">February 6,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=mms.com&rft.atitle=Custom+Printed+MY+M%26M%27s&rft_id=http%3A%2F%2Fwww.mymms.com%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> <li id="cite_note-75"><span class="mw-cite-backlink"><b><a href="#cite_ref-75">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.prnewswire.com/mnr/mars/31278/">"M&M's Chocolate Candies go green just in time for Valentine's Day"</a>. PR Newswire. January 16, 2008. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20080913095216/http://www.prnewswire.com/mnr/mars/31278/">Archived</a> from the original on September 13, 2008<span class="reference-accessdate">. Retrieved <span class="nowrap">August 14,</span> 2008</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=M%26M%27s+Chocolate+Candies+go+green+just+in+time+for+Valentine%27s+Day&rft.date=2008-01-16&rft_id=http%3A%2F%2Fwww.prnewswire.com%2Fmnr%2Fmars%2F31278%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AM%26M%27s" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 2px 0.9em;text-align:center}.mw-parser-output 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href="mw-data:TemplateStyles:r1126788409"> <div class="side-box-flex"> <div class="side-box-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png" decoding="async" width="30" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/45px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/59px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span></div> <div class="side-box-text plainlist">Wikimedia Commons has media related to <span style="font-weight: bold; font-style: italic;"><a href="https://commons.wikimedia.org/wiki/Category:M%26M%27s" class="extiw" title="commons:Category:M&M's">M&M's</a></span>.</div></div> </div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="http://www.mms.com/">Official website</a></span></span> <span class="mw-valign-text-top" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q739550#P856" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></li> <li><a rel="nofollow" class="external text" href="https://web.archive.org/web/20080910125635/http://us.mms.com/us/about/mmshistory/">The History of M&M's Chocolates</a> from us.mms.com</li></ul> <div class="navbox-styles"><style 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.navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Mars_Inc." style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Mars,_Incorporated" title="Template:Mars, Incorporated"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Mars,_Incorporated" title="Template talk:Mars, Incorporated"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Mars,_Incorporated" title="Special:EditPage/Template:Mars, Incorporated"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Mars_Inc." style="font-size:114%;margin:0 4em"><a href="/wiki/Mars_Inc." title="Mars Inc.">Mars Inc.</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Mars_family" title="Mars family">Mars family</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Franklin_Clarence_Mars" title="Franklin Clarence Mars">Franklin Clarence Mars</a></li> <li><a href="/wiki/Ethel_V._Mars" title="Ethel V. Mars">Ethel V. Mars</a></li> <li><a href="/wiki/Forrest_Mars_Sr." title="Forrest Mars Sr.">Forrest Mars Sr.</a></li> <li><a href="/wiki/Forrest_Mars_Jr." title="Forrest Mars Jr.">Forrest Mars Jr.</a></li> <li><a href="/wiki/John_Franklyn_Mars" title="John Franklyn Mars">John Franklyn Mars</a></li> <li><a href="/wiki/Jacqueline_Mars" title="Jacqueline Mars">Jacqueline Mars</a></li> <li><a href="/wiki/Stephen_M._Badger" title="Stephen M. Badger">Stephen M. Badger</a></li></ul> </div></td><td class="noviewer navbox-image" rowspan="3" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/9c/Mars_Incorporated_2019_logo.svg/150px-Mars_Incorporated_2019_logo.svg.png" decoding="async" width="150" height="44" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/9c/Mars_Incorporated_2019_logo.svg/225px-Mars_Incorporated_2019_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/9c/Mars_Incorporated_2019_logo.svg/300px-Mars_Incorporated_2019_logo.svg.png 2x" data-file-width="1024" data-file-height="302" /></span></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_assets_owned_by_Mars,_Incorporated" class="mw-redirect" title="List of assets owned by Mars, Incorporated">Brands</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Chocolate</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/3_Musketeers_(chocolate_bar)" title="3 Musketeers (chocolate bar)">3 Musketeers</a></li> <li><a href="/wiki/A._Korkunov" title="A. Korkunov">A. Korkunov</a></li> <li><a href="/wiki/Balisto" title="Balisto">Balisto</a></li> <li><a href="/wiki/Bounty_(chocolate_bar)" title="Bounty (chocolate bar)">Bounty</a></li> <li><a href="/wiki/Celebrations_(confectionery)" title="Celebrations (confectionery)">Celebrations</a></li> <li><a href="/wiki/Dove_(chocolate_brand)" title="Dove (chocolate brand)">Dove</a></li> <li><a href="/wiki/Ethel_M_Chocolate_Factory" class="mw-redirect" title="Ethel M Chocolate Factory">Ethel M</a></li> <li><a href="/wiki/Flyte_(chocolate_bar)" title="Flyte (chocolate bar)">Flyte</a></li> <li><a href="/wiki/Galaxy_(chocolate_bar)" title="Galaxy (chocolate bar)">Galaxy</a> <ul><li><a href="/wiki/Galaxy_Minstrels" title="Galaxy Minstrels">Minstrels</a></li></ul></li> <li><a href="/wiki/Hotel_Chocolat" title="Hotel Chocolat">Hotel Chocolat</a></li> <li><a href="/wiki/Kudos_(granola_bar)" title="Kudos (granola bar)">Kudos</a></li> <li><a href="/wiki/M-Azing" title="M-Azing">M-Azing</a></li> <li><a class="mw-selflink selflink">M&M's</a></li> <li><a href="/wiki/Maltesers" title="Maltesers">Maltesers</a></li> <li><a href="/wiki/Mars_bar" title="Mars bar">Mars</a></li> <li><a href="/wiki/Milky_Way_(chocolate_bar)" title="Milky Way (chocolate bar)">Milky Way</a></li> <li><a href="/wiki/Revels_(confectionery)" title="Revels (confectionery)">Revels</a></li> <li><a href="/wiki/Snickers" title="Snickers">Snickers</a></li> <li><a href="/wiki/Topic_(chocolate_bar)" title="Topic (chocolate bar)">Topic</a></li> <li><a href="/wiki/Tracker_(granola_bar)" title="Tracker (granola bar)">Tracker</a></li> <li><a href="/wiki/Treets" title="Treets">Treets</a></li> <li><a href="/wiki/Twix" title="Twix">Twix</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other foods</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Combos" title="Combos">Combos</a></li> <li><a href="/wiki/Dolmio" title="Dolmio">Dolmio</a></li> <li><a href="/wiki/Munch_(candy_bar)" title="Munch (candy bar)">Munch</a></li> <li><a href="/wiki/Promite" title="Promite">Promite</a></li> <li><a href="/wiki/Seeds_of_Change_(company)" title="Seeds of Change (company)">Seeds of Change</a></li> <li><a href="/wiki/Ben%27s_Original" title="Ben's Original">Ben's Original</a></li> <li><a href="/wiki/Kind_(company)" title="Kind (company)">Kind</a></li> <li><a href="/wiki/Masterfoods" class="mw-redirect" title="Masterfoods">Masterfoods</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Drink</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/CocoaVia" title="CocoaVia">CocoaVia</a></li> <li><a href="/wiki/Flavia_Beverage_Systems" title="Flavia Beverage Systems">Flavia</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Wrigley_Company" title="Wrigley Company">Wrigley</a> gum</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">With sugar</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alert_(gum)" title="Alert (gum)">Alert</a></li> <li><a href="/wiki/Big_League_Chew" title="Big League Chew">Big League Chew</a></li> <li><a href="/wiki/Big_Red_(gum)" title="Big Red (gum)">Big Red</a></li> <li><a href="/wiki/Bubble_Tape" title="Bubble Tape">Bubble Tape</a></li> <li><a href="/wiki/Doublemint" title="Doublemint">Doublemint</a></li> <li><a href="/wiki/Hubba_Bubba" title="Hubba Bubba">Hubba Bubba</a></li> <li><a href="/wiki/Juicy_Fruit" title="Juicy Fruit">Juicy Fruit</a></li> <li><a href="/wiki/Wrigley%27s_Spearmint" title="Wrigley's Spearmint">Wrigley's Spearmint</a></li> <li><a href="/wiki/Winterfresh" title="Winterfresh">Winterfresh</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Sugar free</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/5_(gum)" title="5 (gum)">5</a></li> <li><a href="/wiki/Airwaves_(gum)" title="Airwaves (gum)">Airwaves</a></li> <li><a href="/wiki/Eclipse_(breath_freshener)" title="Eclipse (breath freshener)">Eclipse Ice</a></li> <li><a href="/wiki/Excel_(gum)" class="mw-redirect" title="Excel (gum)">Excel</a></li> <li><a href="/wiki/Extra_(gum)" title="Extra (gum)">Extra</a></li> <li><a href="/wiki/Freedent" title="Freedent">Freedent</a></li> <li><a href="/wiki/Orbit_(gum)" title="Orbit (gum)">Orbit</a></li> <li><a href="/wiki/Ouch!_(gum)" title="Ouch! (gum)">Ouch!</a></li> <li><a href="/wiki/Surpass" title="Surpass">Surpass</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Mint and candy</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Altoids" title="Altoids">Altoids</a></li> <li><a href="/wiki/Eclipse_(breath_freshener)" title="Eclipse (breath freshener)">Eclipse</a></li> <li><a href="/wiki/Life_Savers" title="Life Savers">Life Savers</a></li> <li><a href="/wiki/Lockets" title="Lockets">Lockets</a></li> <li><a href="/wiki/Pacers_(confectionery)" title="Pacers (confectionery)">Pacers</a></li> <li><a href="/wiki/Skittles_(confectionery)" title="Skittles (confectionery)">Skittles</a></li> <li><a href="/wiki/Starburst_(candy)" title="Starburst (candy)">Starburst</a></li> <li><a href="/wiki/Tunes_(confectionery)" title="Tunes (confectionery)">Tunes</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Pet care</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Products</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Eukanuba" title="Eukanuba">Eukanuba</a> (except in Europe)</li> <li><a href="/wiki/Iams" title="Iams">Iams</a> (except in Europe)</li> <li><a href="/wiki/Nutro_Products" title="Nutro Products">Nutro</a></li> <li><a href="/wiki/Pedigree_Petfoods" title="Pedigree Petfoods">Pedigree</a></li> <li><a href="/wiki/Royal_Canin" title="Royal Canin">Royal Canin</a></li> <li><a href="/wiki/Sheba_(cat_food)" title="Sheba (cat food)">Sheba</a></li> <li><a href="/wiki/Whiskas" title="Whiskas">Whiskas</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Services</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Anicura" title="Anicura">Anicura</a></li> <li><a href="/wiki/Banfield_Pet_Hospital" title="Banfield Pet Hospital">Banfield Pet Hospital</a></li> <li><a href="/wiki/BluePearl_Specialty_and_Emergency_Pet_Hospital" title="BluePearl Specialty and Emergency Pet Hospital">BluePearl Specialty and Emergency Pet Hospital</a></li> <li><a href="/wiki/PrettyLitter" title="PrettyLitter">PrettyLitter</a></li> <li><a href="/wiki/VCA_Animal_Hospitals" title="VCA Animal Hospitals">VCA Animal Hospitals</a></li> <li><a href="/wiki/Whistle_(company)" title="Whistle (company)">Whistle</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><a href="/wiki/Category:Mars,_Incorporated" title="Category:Mars, Incorporated">Category</a></li> <li><a href="/wiki/List_of_assets_owned_by_Mars,_Incorporated" class="mw-redirect" title="List of assets owned by Mars, Incorporated">List of assets owned by Mars, Incorporated</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; 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