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class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Jesse Summers</h1> <span class="inner-sub">Director of Social Media and Brand Strategy<br>University of Oregon</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://twitter.com/uoregon" target="_blank" class="no-underline"><i class="fab fa-x-twitter" style="color: var(--blue)"></i></a> <a href="https://www.facebook.com/universityoforegon/" target="_blank" class="no-underline"><i class="fab fa-facebook" style="color: var(--blue)"></i></a> <a href="https://www.linkedin.com/school/university-of-oregon/" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> <a href="https://www.instagram.com/uoregon/" target="_blank" class="no-underline"><i class="fab fa-instagram" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/University%20of%20Oregon.41b817f9979f738826bfc31a699221c7.2fc39f5b82c7a0bfced9d1b4d4bc586c.png" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>Jesse Summers is the director of social media and brand strategy at the University of Oregon. He is responsible for developing and implementing the university’s social media strategies and leading the content creation efforts for the university’s institutional accounts. In addition, Jesse leads the Division of University Communications’ student employee program—the Communications Academy—and podcasting efforts. Prior to his current role, Jesse was the executive communications manager for the University of Oregon’s Office of the President where he worked closely with the university’s president and other executives to shape and execute communications ranging from speeches and video messages to all-campus emails and website content. He earned bachelor’s degrees in advertising and journalism from the UO’s School of Journalism and Communication and is currently pursuing a master of business administration from the UO’s Lundquist College of Business.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Jesse Summers’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 12:00 p.m.–12:45 p.m. PT — Monday, October 21, 2024</p><h3 style="margin-top:0; line-height: 130%;"><a href="/higher-ed-2024/summits/higher-ed-summit/day1/1200-p.m.1245-p.m.-pt.html" >Panel: Content Creation - Brainstorming, Resourcing, and Planning to Stay Consistent</a></h3> <p>Creating an effective content strategy requires that marketers be thoughtful, flexible, and creative. Panelists will explore approaching content strategically, along with the nuts and bolts of ways marketers can stay consistent.</p> <p><strong>Discuss topics include:</strong></p> <ul> <li aria-level="1">Mapping content to institutional goals and priorities</li> <li aria-level="1">Strategy tools available to make long-term content planning accessible and approachable</li> <li aria-level="1">Working internally and externally to develop collaborative content</li> <li aria-level="1">Planning for recurring events and balancing consistency vs. creativity</li> <li aria-level="1">How to leverage repurposing content and posting cadence to your advantage</li> <li aria-level="1">Finding content inspiration beyond your industry </li> <li aria-level="1">Tackling content creation planning while balancing other social media priorities</li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="higher-ed-2024/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#365f585059764559555f575a5b53525f57454244574253515f534545435b5b5f421855595b"><span class="__cf_email__" data-cfemail="8de4e3ebe2cdfee2eee4ece1e0e8e9e4ecfef9ffecf9e8eae4e8fefef8e0e0e4f9a3eee2e0">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="higher-ed-2024/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="higher-ed-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>