How to Get the Best CDP for Your business

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}</style></noscript> <style class='wp-fonts-local' type='text/css'> @font-face{font-family:Inter;font-style:normal;font-weight:300 900;font-display:fallback;src:url('https://www.treasuredata.com/wp-content/plugins/woocommerce/assets/fonts/Inter-VariableFont_slnt,wght.woff2') format('woff2');font-stretch:normal;} @font-face{font-family:Cardo;font-style:normal;font-weight:400;font-display:fallback;src:url('https://www.treasuredata.com/wp-content/plugins/woocommerce/assets/fonts/cardo_normal_400.woff2') format('woff2');} </style> <link rel="icon" href="https://www.treasuredata.com/wp-content/uploads/2024/05/cropped-cropped-td-favicon-270x270-1-32x32.png" sizes="32x32" /> <link rel="icon" href="https://www.treasuredata.com/wp-content/uploads/2024/05/cropped-cropped-td-favicon-270x270-1-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.treasuredata.com/wp-content/uploads/2024/05/cropped-cropped-td-favicon-270x270-1-180x180.png" /> <meta name="msapplication-TileImage" content="https://www.treasuredata.com/wp-content/uploads/2024/05/cropped-cropped-td-favicon-270x270-1-270x270.png" /> <article id="post-478355" class="post-478355 resources type-resources status-publish has-post-thumbnail hentry topic-cdp resource-type-cheatsheets"> <div class="entry-content" itemprop="mainContentOfPage"> <div class="form-fill light-bg pb-[50px] overflow-hidden"> <div class="container mx-auto relative"> <div class="grid grid-cols-12 gap-0 sm:gap-12 pt-[200px]"> <div class="col-span-12 md:col-span-6 lg:col-span-6 content-left"> <h1 class="text-mobile-5xl md:text-5xl leading-h1-mobile md:leading-h1 font-medium font-header mb-[25px]">How to Get the Best Customer Data Platform for Your Business</h1> <p class="text-lg leading-[125%]"><p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-478364" src="https://www.treasuredata.com/wp-content/uploads/2024/04/rfp-treasure-data-sbi.jpg" alt="How to get the best CDP for your business" width="1398" height="520" srcset="https://www.treasuredata.com/wp-content/uploads/2024/04/rfp-treasure-data-sbi.jpg 1398w, https://www.treasuredata.com/wp-content/uploads/2024/04/rfp-treasure-data-sbi-600x223.jpg 600w, https://www.treasuredata.com/wp-content/uploads/2024/04/rfp-treasure-data-sbi-300x112.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/04/rfp-treasure-data-sbi-1024x381.jpg 1024w" sizes="(max-width: 1398px) 100vw, 1398px" /></p> </p> <div id="mobileForm" class="mb-[30px] max-w-full"></div> <div class="body-text"><h5>Manage Your CDP RFP Process With Our Guide & Template</h5> <p>Customer data platforms can increase customer sales, improve customer retention, reduce marketing costs, and improve operational efficiency鈥攖o name just a few benefits. In short, a CDP can transform your business like never before. But with multiple solutions on the market and numerous stakeholders across teams, selecting a CDP can seem like a daunting process. How can you make sure you鈥檙e getting the best CDP for your business?</p> <p>The request for proposal (RFP) is one way to ensure potential vendors can meet your business goals, align with your scalability and security requirements, and put you on the right path to business value. That鈥檚 why we鈥檝e put together two comprehensive assets to help you navigate the RFP process.</p> <h6>The CDP RFP Guide</h6> <p>Our guide (PDF) will equip you with the knowledge and strategies necessary to create an RFP that will attract the best CDP vendors and streamline your selection process. From defining your objectives and scope to developing clear evaluation criteria, we will walk you through each step, sharing invaluable tips and best practices along the way. You鈥檒l get actionable insights on:</p> <ul> <li>Six key steps for managing a successful RFP process</li> <li>Key capabilities that should be on your CDP vendor comparison checklist</li> <li>How a CDP will accelerate your business transformation</li> <li>And more</li> </ul> <h6>The CDP RFP Template</h6> <p>Covering more than 200 questions split across six critical evaluation categories, our customizable CDP RFP template (XLS) walks you through a discovery process that will ensure that you select the right CDP for your organization. You鈥檒l be able to evaluate the CDP vendor鈥檚:</p> <ul> <li>Technology expertise (including detailed capabilities for data management, identity resolution, AI/ML, reporting, analytics, segmentation, and activation) and potential for growth</li> <li>Data security, privacy, global compliance, encryption, auditing, and access control strategies</li> <li>Ability to handle consumer data at scale at a global enterprise level</li> <li>And more</li> </ul> <p><a id="bottomLink" href="#divform">Fill out the form</a> to download both assets today!</p> </div> </div> <div class="col-span-12 md:col-span-6 lg:col-span-6 form-right"> <div id="desktopForm"></div> </div> </div> <div class="wistiaDiv" style="display: none; padding: 40px !important; padding-top: 14% !important; text-align: center !important;">  <span class="btn-container btn-inline btn-primary text-mobile-button lg:text-button bg-buttonGradientFill text-white mb-5"><a href="#" class="custom-link btn border-width-0 filled btn-default btn-flat btn-icon-left">Download Now</a></span> </span> </div> <img decoding="async" class="absolute -bottom-[50px] -right-[100px] hidden md:block" src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/accent/line-star.svg" alt=""> </div> </div> <script> var grSubmitForm = function() { MktoForms2.whenReady(function(form) { form.submittable(true); 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If it does, change values within it as prescribed if (typeof(cpRolling.RC_Acquisition_Source__c) !== 'undefined') { cpRolling.RC_Acquisition_Source__c = cpRolling.RC_Acquisition_Source__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Source_Detail__c) !== 'undefined') { delete cpRolling["RC_Acquisition_Source_Detail__c"]; } if (typeof(cpRolling.RC_Acquisition_Term__c) !== 'undefined') { cpRolling.RC_Acquisition_Term__c = cpRolling.RC_Acquisition_Term__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Content__c) !== 'undefined') { cpRolling.RC_Acquisition_Content__c = cpRolling.RC_Acquisition_Content__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Campaign__c) !== 'undefined') { cpRolling.RC_Acquisition_Campaign__c = cpRolling.RC_Acquisition_Campaign__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Medium__c) !== 'undefined') { cpRolling.RC_Acquisition_Medium__c = cpRolling.RC_Acquisition_Medium__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Channel__c) !== 'undefined') { cpRolling.RC_Acquisition_Channel__c = cpRolling.RC_Acquisition_Channel__c.substring(0, 50); 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