Unique Selling Proposition: What It Is & How to Develop a Great One

<!doctype html><html lang="en-us"><head> <meta charset="utf-8"> <title>Unique Selling Proposition: What It Is & How to Develop a Great One </title> <link rel="shortcut icon" href="https://www.hubspot.com/hubfs/HubSpot_Logos/HubSpot-Inversed-Favicon.png"> <meta name="description" content="How do you talk confidently about your brand during a sales call? With unique selling propositions! Learn about USPs and how to create your own."> <link rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/LexendDeca-Medium.woff2" as="font" type="font/woff2" crossorigin="anonymous"> <link rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/LexendDeca-SemiBold.woff2" as="font" type="font/woff2" crossorigin="anonymous"> <link rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/LexendDeca-Light.woff2" as="font" type="font/woff2" crossorigin="anonymous"> <script type="application/ld+json" nonce="WUgEyjP6yTB6fe66HugtNg=="> { "@context": "http://schema.org", "@type": "ItemList", "itemListElement": [ ] } </script> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:description" content="How do you talk confidently about your brand during a sales call? With unique selling propositions! Learn about USPs and how to create your own."> <meta property="og:title" content="Unique Selling Proposition: What It Is & How to Develop a Great One"> <meta name="twitter:description" content="How do you talk confidently about your brand during a sales call? With unique selling propositions! Learn about USPs and how to create your own."> <meta name="twitter:title" content="Unique Selling Proposition: What It Is & How to Develop a Great One"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/133330645318/1727870642570/_Web_Team_Assets/Component_Modules/hs-components/v3/css/theme.min.css"> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/109517657415/1730819309594/_Web_Team_Assets/Blog/templates/partials/blog-navigation/navigation.min.css"> <link rel="stylesheet" href="https://cdn2.hubspot.net/hub/53/hub_generated/module_assets/77591971357/1727898804295/module_77591971357_read-time-bar.min.css"> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/134552513306/1694520156171/_Web_Team_Assets/Component_Modules/hs-components/v3/css/icons.min.css"> <link class="hs-async-css" rel="preload" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/145435623343/1732042951787/_Web_Team_Assets/Website/views/_layouts/partials/assets/core/footer.min.css" as="style"> <noscript><link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/145435623343/1732042951787/_Web_Team_Assets/Website/views/_layouts/partials/assets/core/footer.min.css"></noscript> <link class="hs-async-css" rel="preload" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/145435696777/1732042954601/_Web_Team_Assets/Website/views/_layouts/partials/assets/core/nav-shared.min.css" as="style"> <noscript><link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/145435696777/1732042954601/_Web_Team_Assets/Website/views/_layouts/partials/assets/core/nav-shared.min.css"></noscript> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/77591971382/1732615469140/_Web_Team_Assets/Blog/templates/pages/post/post.min.css"> <link rel="stylesheet" href="https://cdn2.hubspot.net/hub/53/hub_generated/module_assets/82682696854/1727898647446/module_82682696854_public-facing-updated-date.min.css"> <link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/137616027437/1731505465068/module_137616027437_breadcrumbs.min.css"> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/134555215900/1729692156639/_Web_Team_Assets/Component_Modules/hs-components/v3/css/breadcrumbs.min.css"> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/80992946022/1729692153681/_Web_Team_Assets/Component_Modules/assets/section.min.css"> <link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/68123102211/1732615458174/module_68123102211_post-header.min.css"> <link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/80992206954/1731505468143/module_80992206954_featuredSnippet.min.css"> <link class="hs-async-css" rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/69920707401/1732615458887/module_69920707401_social-share-on-page.min.css" as="style"> <noscript><link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/69920707401/1732615458887/module_69920707401_social-share-on-page.min.css"></noscript> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/134593595196/1730819310254/_Web_Team_Assets/Blog/macros/social-share/social-share.min.css"> <link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/69920707403/1731321583422/module_69920707403_suggested-content.min.css"> <link class="hs-async-css" rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/77591239588/1731321583233/module_77591239588_social-share-popover.min.css" as="style"> <noscript><link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/77591239588/1731321583233/module_77591239588_social-share-popover.min.css"></noscript> <link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/118908327807/1732615455525/module_118908327807_blog-exit-intent-popup.min.css"> <link class="hs-async-css" rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/70928313387/1732615459355/module_70928313387_sticky-cta.min.css" as="style"> <noscript><link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/70928313387/1732615459355/module_70928313387_sticky-cta.min.css"></noscript> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/182661862041/1731321588768/_Web_Team_Assets/Blog/macros/personalization/personalized-sticky-cta.min.css"> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/134554077016/1727870643137/_Web_Team_Assets/Component_Modules/hs-components/v3/css/core.min.css"> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/134554077048/1694520158917/_Web_Team_Assets/Component_Modules/hs-components/v3/tokens/css/colors.min.css"> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/134554077047/1694520160236/_Web_Team_Assets/Component_Modules/hs-components/v3/tokens/css/colorAliases.min.css"> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/134552513310/1718706744550/_Web_Team_Assets/Component_Modules/hs-components/v3/tokens/css/fontSizes.min.css"> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/134554077019/1729692162397/_Web_Team_Assets/Component_Modules/hs-components/v3/css/input.min.css"> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/134548351157/1729692162744/_Web_Team_Assets/Component_Modules/hs-components/v3/css/checkboxInput.min.css"> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/134555644730/1729692162508/_Web_Team_Assets/Component_Modules/hs-components/v3/css/button.min.css"> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/134555215908/1694520156101/_Web_Team_Assets/Component_Modules/hs-components/v3/css/loading.min.css"> <link rel="preload" as="style" href="https://39666904.fs1.hubspotusercontent-na1.net/hubfs/39666904/raw_assets/media-default-modules/master/406/js_client_assets/assets/TrackPlayAnalytics-Cm48oVxd.css"> <link rel="preload" as="style" href="https://39666904.fs1.hubspotusercontent-na1.net/hubfs/39666904/raw_assets/media-default-modules/master/406/js_client_assets/assets/Tooltip-DkS5dgLo.css">  <meta name="apple-itunes-app" content="app-id=587068814"> <meta name="twitter:app:name:iphone" content="HubSpot"> <meta name="twitter:app:id:iphone" content="534167981"> <meta name="twitter:app:name:ipad" content="Inbound Marketing"> <meta name="twitter:app:id:ipad" content="587068814"> <meta name="p:domain_verify" content="7f4fa0f1fccc171fd4d5af64f062521c"> <meta http-equiv="”content-language”" content="”en-US”"> <meta name="google-site-verification" content="2IEWx1p87YR79mLbeeSi-osUja8cJtEvdo_CvCgzMtc">  <meta name="theme-color" content="#FF7A59"> <meta name="twitter:card" content="summary_large_image">  <script defer src="https://www.hubspot.com/wt-assets/static-files/compliance/index.js" type="text/javascript" data-gtm-id="GTM-T7FPMN" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <link rel="prefetch" href="https://www.hubspot.com/wt-assets/static-files/compliance/index.js"> <script defer src="https://www.hubspot.com/wt-assets/static-files/personalization/index.js" type="text/javascript" data-gtm-id="GTM-T7FPMN" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script id="hsg-personalization" type="application/json" nonce="WUgEyjP6yTB6fe66HugtNg=="> { "endpointPath": "/_hcms/personalization?contactProperties=jobtitle,lifecycle_stage,industry,lifecyclestage,email,company_size,listMemberships&sig=AYtWPeNmqAL0fQwNVax5rN1R2M57" } </script>    <style> :root,.-light,.-white,.-dark{--cl-anchor-text-decoration: underline;--cl-anchor-color-dark: #5fa3d4;--cl-anchor-hover-color-dark: #88bde3}:root,[data-cl-theme=light],[data-background=white],[data-background=off-white],.-white,.-light{--cl-color-background-01: #ffffff;--cl-color-background-02: #f6f9fc;--cl-color-background-03: #fef4ea;--cl-color-background-footer-01: #2e475d;--cl-color-border-01: #192733;--cl-color-border-02: #7691ad;--cl-color-border-03: #dbe4ed;--cl-color-border-brand-01: #ff5c35;--cl-color-border-highlight-01: #0068b1;--cl-color-container-01: #ffffff;--cl-color-container-02: #f6f9fc;--cl-color-container-03: #eaf0f6;--cl-color-container-inverse-01: #192733;--cl-color-disabled-01: #99afc4;--cl-color-disabled-02: #eaf0f6;--cl-color-disabled-03: #dbe4ed;--cl-color-divider-01: #dbe4ed;--cl-color-error-01: #cf2738;--cl-color-focus-01: #0068b1;--cl-color-hover-01: #eaf0f6;--cl-color-hover-02: #eaf0f6;--cl-color-hover-03: #b6c7d6;--cl-color-hover-brand-01: #e04826;--cl-color-hover-inverse-01: #2e475d;--cl-color-hover-link-01: #005fa3;--cl-color-hover-link-02: #2e475d;--cl-color-hubspot-brand-01: #ff5c35;--cl-color-icon-01: #213343;--cl-color-icon-02: #516f90;--cl-color-icon-on-color-01: #ffffff;--cl-color-link-01: #0068b1;--cl-color-link-02: #213343;--cl-color-pressed-01: #b6c7d6;--cl-color-pressed-02: #b6c7d6;--cl-color-pressed-03: #99afc4;--cl-color-pressed-brand-01: #b3361d;--cl-color-pressed-inverse-01: #3e5974;--cl-color-pressed-link-01: #005896;--cl-color-pressed-link-02: #516f90;--cl-color-success-01: #1f7d3d;--cl-color-text-01: #213343;--cl-color-text-02: #2e475d;--cl-color-text-brand-01: #ff5c35;--cl-color-text-on-color-01: #ffffff;--cl-color-text-placeholder-01: #516f90;--cl-anchor-color: var(--cl-color-link-01, #0068b1);--cl-anchor-hover-color: var(--cl-color-hover-link-01, #005fa3);--cl-anchor-pressed-color: var(--cl-color-pressed-link-01, #005896);--cl-text-color: var(--cl-color-text-01, #213343)}[data-cl-theme=dark],[data-background=dark],.-dark{--cl-color-background-01: #192733;--cl-color-background-02: #213343;--cl-color-background-03: #213343;--cl-color-background-footer-01: #2e475d;--cl-color-border-01: #ffffff;--cl-color-border-02: #7691ad;--cl-color-border-03: #3e5974;--cl-color-border-brand-01: #ff5c35;--cl-color-border-highlight-01: #ffffff;--cl-color-container-01: #192733;--cl-color-container-02: #213343;--cl-color-container-03: #2e475d;--cl-color-container-inverse-01: #ffffff;--cl-color-disabled-01: #607d9c;--cl-color-disabled-02: #2e475d;--cl-color-disabled-03: #3e5974;--cl-color-divider-01: #3e5974;--cl-color-error-01: #f7818c;--cl-color-focus-01: #5fa3d4;--cl-color-hover-01: #2e475d;--cl-color-hover-02: #2e475d;--cl-color-hover-03: #3e5974;--cl-color-hover-brand-01: #e04826;--cl-color-hover-inverse-01: #b6c7d6;--cl-color-hover-link-01: #88bde3;--cl-color-hover-link-02: #b6c7d6;--cl-color-hubspot-brand-01: #ff5c35;--cl-color-icon-01: #ffffff;--cl-color-icon-02: #b6c7d6;--cl-color-icon-on-color-01: #192733;--cl-color-link-01: #5fa3d4;--cl-color-link-02: #ffffff;--cl-color-pressed-01: #3e5974;--cl-color-pressed-02: #3e5974;--cl-color-pressed-03: #516f90;--cl-color-pressed-brand-01: #b3361d;--cl-color-pressed-inverse-01: #99afc4;--cl-color-pressed-link-01: #9ec8e6;--cl-color-pressed-link-02: #99afc4;--cl-color-success-01: #4fb06d;--cl-color-text-01: #ffffff;--cl-color-text-02: #b6c7d6;--cl-color-text-brand-01: #ff5c35;--cl-color-text-on-color-01: #192733;--cl-color-text-placeholder-01: #99afc4;--cl-anchor-color: var(--cl-color-link-01, #5fa3d4);--cl-anchor-hover-color: var(--cl-color-hover-link-01, #88bde3);--cl-anchor-pressed-color: var(--cl-color-pressed-link-01, #9ec8e6);--cl-text-color: var(--cl-color-text-01, #ffffff)}:root,[data-cl-brand=hubspot-2022]{--cl-font-family: "Lexend Deca", sans-serif;--cl-font-family-display: "Queens Medium", serif;--cl-font-size-blockquote: 1.125rem;--cl-font-size-display-01-small: 2.25rem;--cl-font-size-display-01: 3.75rem;--cl-font-size-display-02-small: 2.125rem;--cl-font-size-display-02: 3rem;--cl-font-size-display-03-small: 2rem;--cl-font-size-display-03: 2.5rem;--cl-font-size-h1-small: 2.25rem;--cl-font-size-h1: 3rem;--cl-font-size-h2-small: 1.625rem;--cl-font-size-h2: 2rem;--cl-font-size-h3: 1.5rem;--cl-font-size-h4: 1.375rem;--cl-font-size-h5: 1.125rem;--cl-font-size-h6: 1rem;--cl-font-size-input-label: 0.875rem;--cl-font-size-microcopy: 0.75rem;--cl-font-size-microheading: 0.875rem;--cl-font-size-p-large: 1.125rem;--cl-font-size-p-medium: 1rem;--cl-font-size-p-small: 0.875rem;--cl-font-weight-blockquote: 300;--cl-font-weight-display-01-small: 500;--cl-font-weight-display-01: 500;--cl-font-weight-display-02-small: 500;--cl-font-weight-display-02: 500;--cl-font-weight-display-03-small: 500;--cl-font-weight-display-03: 500;--cl-font-weight-h1-small: 600;--cl-font-weight-h1: 500;--cl-font-weight-h2-small: 600;--cl-font-weight-h2: 600;--cl-font-weight-h3: 500;--cl-font-weight-h4: 500;--cl-font-weight-h5: 600;--cl-font-weight-h6: 500;--cl-font-weight-input-label: 500;--cl-font-weight-microcopy: 500;--cl-font-weight-microheading: 600;--cl-font-weight-p-large: 300;--cl-font-weight-p-medium: 300;--cl-font-weight-p-small: 300;--cl-font-weight-p-link: 500;--cl-line-height-blockquote: 1.78;--cl-line-height-display-01-small: 1.27777778;--cl-line-height-display-01: 1.13333333;--cl-line-height-display-02-small: 1.23529412;--cl-line-height-display-02: 1.20833333;--cl-line-height-display-03-small: 1.25;--cl-line-height-display-03: 1.2;--cl-line-height-h1-small: 1.27777778;--cl-line-height-h1: 1.25;--cl-line-height-h2-small: 1.375;--cl-line-height-h2: 1.375;--cl-line-height-h3: 1.41666667;--cl-line-height-h4: 1.45454545;--cl-line-height-h5: 1.55555556;--cl-line-height-h6: 1.75;--cl-line-height-input-label: 1.57142857;--cl-line-height-microcopy: 1.66666667;--cl-line-height-microheading: 1.57142857;--cl-line-height-p-large: 1.77777778;--cl-line-height-p-medium: 1.75;--cl-line-height-p-small: 1.57142857} </style>   <meta property="fb:pages" content="6039999393">  <meta property="og:image" content="https://www.hubspot.com/hubfs/unique-selling-proposition_3.webp"> <meta property="og:image:width" content="595"> <meta property="og:image:height" content="396"> <meta property="og:image:alt" content="unique selling proposition"> <meta name="twitter:image" content="https://www.hubspot.com/hubfs/unique-selling-proposition_3.webp"> <meta name="twitter:image:alt" content="unique selling proposition"> <meta property="og:url" content="https://blog.hubspot.com/sales/unique-selling-proposition"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:creator" content="@mjhoffman"> <link rel="canonical" href="https://blog.hubspot.com/sales/unique-selling-proposition"> <meta property="og:type" content="article"> <link rel="alternate" type="application/rss+xml" href="https://blog.hubspot.com/sales/rss.xml"> <meta name="twitter:domain" content="blog.hubspot.com"> <meta name="twitter:site" content="@HubSpot"> <meta http-equiv="content-language" content="en-us"> <script type="application/ld+json" nonce="WUgEyjP6yTB6fe66HugtNg=="> { "@context": "https://schema.org", "@id": "https://blog.hubspot.com/sales/unique-selling-proposition#article", "@type": "NewsArticle", "headline": "Unique Selling Proposition: What It Is & How to Develop a Great One", "image": [ "https://www.hubspot.com/hubfs/unique-selling-proposition_3.webp" ], "datePublished": "2023-05-03T11:30:00+0000", "dateModified": "2023-05-03T11:30:00+0000", "author": {"@type":"Person","name":"Jeff Hoffman","url":"https://blog.hubspot.com/sales/author/jeff-hoffman"}, "speakable":{"@type":"SpeakableSpecification","xPath":["//title","/html/head/meta[@name='description']/@content"]}, "publisher":{"@type":"Organization","name":"HubSpot","url":"https://www.hubspot.com","logo":{"@type":"ImageObject","url":"https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg","width":112,"height":112},"sameAs":["https://www.facebook.com/hubspot","https://twitter.com/hubspot"]} } </script> <link rel="preload" as="image" href="//cdn2.hubspot.net/hub/53/file-422204597-jpg/jeff-hoffman.jpg?width=96&height=96&name=jeff-hoffman.jpg"> <link rel="preload" as="image" href="https://www.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo.svg"> <link rel="preload" as="image" href="https://www.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Icons/Sprocket.svg"> <meta name="generator" content="HubSpot"></head> <body class="blog "> <div class="body-container-wrapper hs-content-id-9645966934 hs-blog-post hs-content-path-sales-unique-selling-proposition hs-content-name-unique-selling-proposition-what-it-is-how-to-devel hs-blog-name-sales hs-blog-id-279673741"> <header class="blog-header"> <nav id="blog-nav" class="blog-nav"> <div class="blog-nav-secondary-menu" aria-label="Utility Navigation"> <a href="#blog-main-content" class="blog-nav-skip-link cl-button -tertiary -small ga_nav_link" data-ga_nav_type="header-nav" data-ga_nav_tree_text="Skip to content"> Skip to content </a> <div class="blog-nav-secondary-menu-container cl-page-width"> <ul class="blog-nav-secondary-menu-list"> <li class="blog-nav-secondary-menu-list-item"> <button class="blog-nav-language-selector -hoverable" aria-expanded="false" aria-controls="language-dropdown-submenu"> <svg class="cl-icon -globe" aria-hidden="true"> <use href="#cl-icon-languages"></use> </svg> <span>English</span> <span class="visually-hidden">: Select a language</span> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down"></use> </svg> </button> <ul id="language-dropdown-submenu" class="blog-nav-secondary-menu-dropdown cl-dropdown-menu -light -card-caret -border -top-right"> <li class="cl-dropdown-menu-item"> <a class="blog-nav-secondary-menu-dropdown-link cl-dropdown-menu-link ga_nav_link disabled" aria-disabled="true" lang="ja" data-ga_nav_type="header_nav" data-ga_nav_tree_text="日本語"> 日本語 </a> </li> <li class="cl-dropdown-menu-item"> <a class="blog-nav-secondary-menu-dropdown-link cl-dropdown-menu-link ga_nav_link disabled" aria-disabled="true" lang="de" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Deutsch"> Deutsch </a> </li> <li class="cl-dropdown-menu-item"> <a class="blog-nav-secondary-menu-dropdown-link cl-dropdown-menu-link ga_nav_link disabled" aria-disabled="true" lang="en" data-ga_nav_type="header_nav" data-ga_nav_tree_text="English"> English </a> </li> <li class="cl-dropdown-menu-item"> <a class="blog-nav-secondary-menu-dropdown-link cl-dropdown-menu-link ga_nav_link disabled" aria-disabled="true" lang="es" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Español"> Español </a> </li> <li class="cl-dropdown-menu-item"> <a class="blog-nav-secondary-menu-dropdown-link cl-dropdown-menu-link ga_nav_link disabled" aria-disabled="true" lang="pt" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Português"> Português </a> </li> <li class="cl-dropdown-menu-item"> <a class="blog-nav-secondary-menu-dropdown-link cl-dropdown-menu-link ga_nav_link disabled" aria-disabled="true" lang="fr" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Français"> Français </a> </li> </ul> </li> <li class="blog-nav-secondary-menu-list-item"> <button type="button" class="a11y-contrast-toggle -small -icon-left -light blog-nav-contrast-toggle" data-cy="blog-high-contrast-toggle"> High Contrast </button> </li> </ul> <ul class="blog-nav-secondary-menu-list"> <li class="blog-nav-secondary-menu-list-item"> <a class="blog-nav-login cl-navLink -medium -light ga_nav_link" data-logged-in-text="Go to my account" data-logged-in-href="//app.hubspot.com/home" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Log in" href="//app.hubspot.com/home"> Log in </a> </li> <li class="blog-nav-secondary-menu-list-item"> <a class="blog-nav-sign-up-cta cl-button -primary ga_nav_link" href="https://www.hubspot.com/products/get-started" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Start free or get a demo"> Start free or get a demo </a> </li> </ul> </div> </div> <div data-fixed-element="placeholder"> <div data-fixed-element="target"> <div class="blog-nav-primary " aria-label="HubSpot Blog Navigation"> <div class="blog-nav-primary-content cl-page-width"> <div class="blog-nav-logo-container"> <a href="/" aria-label="HubSpot Blog" class="blog-nav-logo ga_nav_link" data-ga_nav_type="" data-ga_nav_tree_text="HubSpot Logo"> <img class="-desktop" src="https://www.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo.svg" alt="" width="85" height="30"> <img class="-mobile" src="https://www.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Icons/Sprocket.svg" alt="" width="30" height="32"> </a> <button id="blog-nav-menu-back-button" class="blog-nav-menu-back"> <svg class="cl-icon -left-arrow" aria-hidden="true"> <use href="#cl-icon-left" /> </svg> <span>Menu</span> </button> </div> <div class="blog-nav-inline-site-search"> <form class="blog-nav-inline-site-search-form" data-nav-search-form> <div class="blog-nav-inline-site-search-form-field"> <label class="visually-hidden" for="blog-nav-inline-site-search"> Search... </label> <input id="blog-nav-inline-site-search" type="text" name="search-term" placeholder="Search..."> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-search" /> </svg> </div> </form> </div> <button class="blog-nav-menu-trigger blog-nav-burger-menu" aria-controls="blog-nav-primary-menu" aria-expanded="false"> <div class="blog-nav-burger-menu-content"> <span class="visually-hidden">Menu</span> <span class="blog-nav-burger-menu-bars"></span> </div> </button> <div id="blog-nav-primary-menu" class="blog-nav-menu blog-nav-primary-menu"> <div class="blog-nav-menu-content"> <div class="blog-nav-primary-menu-section"> <ul class="blog-nav-menu-list blog-nav-primary-menu-list"> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="blogs-mega-menu-submenu" aria-expanded="false"> <h6>Blogs</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="blogs-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Blogs</h3> <p>Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/marketing" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Marketing" data-navigation-params="blognavcard-marketing"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/BlogMarketing_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing </h4> <p class="blog-nav-card-description -small">Resources and ideas to put modern marketers ahead of the curve</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/sales" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Sales" data-navigation-params="blognavcard-sales"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/BlogSales_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Sales </h4> <p class="blog-nav-card-description -small">Strategies to help you elevate your sales efforts</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/service" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Service" data-navigation-params="blognavcard-service"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/BlogService_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Service </h4> <p class="blog-nav-card-description -small">Everything you need to deliver top-notch customer service</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/website" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Website" data-navigation-params="blognavcard-website"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/BlogWebsite_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Website </h4> <p class="blog-nav-card-description -small">Tutorials and how-tos to help you build better websites</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/ai" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Next in AI"> <div class="blog-nav-card-thumbnail"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/ai-micro-64x64.jpg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Next in AI </h4> <p class="blog-nav-card-description -small">Your essential daily read on all things AI and business.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> <a href="https://blog.hubspot.com/" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > See all blogs"> See all blogs </a> </div> <ul class="blog-nav-media-dropdown-text-links-block"> <li class="blog-nav-media-dropdown-links-header">Explore by topic</li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.com/topic-learning-path/instagram-marketing">Instagram Marketing</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.com/topic-learning-path/instagram-marketing"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Instagram Marketing </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.com/topic-learning-path/customer-retention">Customer Retention</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.com/topic-learning-path/customer-retention"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Customer Retention </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.com/topic-learning-path/email-marketing">Email Marketing</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.com/topic-learning-path/email-marketing"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Email Marketing </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.com/topic-learning-path/seo">SEO</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.com/topic-learning-path/seo"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> SEO </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.com/topic-learning-path/sales-prospecting">Sales Prospecting</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.com/topic-learning-path/sales-prospecting"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Sales Prospecting </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="newsletters-mega-menu-submenu" aria-expanded="false"> <h6>Newsletters</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="newsletters-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Newsletters</h3> <p>All of HubSpot's handcrafted email newsletters, tucked in one place.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://thehustle.co/join/?utm_medium=referral&utm_source=blognavcard-newsletters-hustle" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Newsletters > The Hustle"> <div class="blog-nav-card-thumbnail"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Hustle <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Irreverent and insightful takes on business and tech, delivered to your inbox.</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/masters-in-marketing-subscribe" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Newsletters > Masters In Marketing"> <div class="blog-nav-card-thumbnail"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/MM_nav_thumbnail.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Masters In Marketing </h4> <p class="blog-nav-card-description -small">Exclusive interviews with industry leaders, and curated resources, to help you become a better marketer.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/the-pipeline-subscribe" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Newsletters > The Pipeline"> <div class="blog-nav-card-thumbnail"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Blog%20Creative/Nav/pipeline-logo.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Pipeline </h4> <p class="blog-nav-card-description -small">Tips, tactics, and strategies from experienced sales reps to help you make President's Club.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="videos-mega-menu-submenu" aria-expanded="false"> <h6>Videos</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="videos-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Videos</h3> <p>Browse our collection of educational shows and videos on YouTube.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@TheHustleChannel" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > The Hustle"> <div class="blog-nav-card-thumbnail"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Hustle <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Our unrivaled storytelling, in video format. Subscribe for little revelations across business and tech</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@HubSpotMarketing" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > Marketing with HubSpot"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/HubSpotLogo_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing with HubSpot <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Learn marketing strategies and skills straight from the HubSpot experts</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@MyFirstMillionPod" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > My First Million "> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MFM_Podcast_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> My First Million <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">When it comes to brainstorming business ideas, Sam and Shaan are legends of the game</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@MATGpod" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > Marketing Against the Grain"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Watch two cerebral CMOs tackle strategy, tactics, and trends</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/channel/UCaAx1xeTgF3rs4rBPDq6-Kw" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > HubSpot"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/HubSpotLogo_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> HubSpot <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Everything you need to know about building your business on HubSpot</p> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> <a href="https://blog.hubspot.com/videos" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link " data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > See all videos"> See all videos </a> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="podcasts-mega-menu-submenu" aria-expanded="false"> <h6>Podcasts</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="podcasts-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Podcasts</h3> <p>HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/3iN6uLVq" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > My First Million" data-navigation-params="blognavcard-podcasts-myfirstmillion"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MFM_Podcast_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> My First Million </h4> <p class="blog-nav-card-description -small">Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/RzH0FxKT" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Goal Digger " data-navigation-params="blognavcard-podcasts-goaldigger"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/Goal_Digger_Podcast_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Goal Digger </h4> <p class="blog-nav-card-description -small">Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/D_hLI7EZ" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > The Hustle Daily Show" data-navigation-params="blognavcard-podcasts-theshustledaily"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/DailyShow_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Hustle Daily Show </h4> <p class="blog-nav-card-description -small">A daily dose of irreverent, offbeat, and informative takes on business and tech news</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/K4VKqLWV" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Another Bite" data-navigation-params="blognavcard-podcasts-onlinemarketingmadeeasy"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/Another%20Bite%20cover%20artwork_Small.jpg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Another Bite </h4> <p class="blog-nav-card-description -small">Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/5BUTJJYi" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Business Made Simple" data-navigation-params="blognavcard-podcasts-businessmadesimple"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/Business_Made_Simple_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Business Made Simple </h4> <p class="blog-nav-card-description -small">Build your business for far and fast success </p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/5Mfokbsx" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Marketing Against the Grain" data-navigation-params="blognavcard-podcasts-beingboss"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain </h4> <p class="blog-nav-card-description -small">HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/tbteICG8" target="_blank">Online Marketing Made Easy</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/tbteICG8" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Online Marketing Made Easy </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/kLhOjV53" target="_blank">The Product Boss</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/kLhOjV53" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Product Boss </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/LJaBwFPi" target="_blank">Nudge</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/LJaBwFPi" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Nudge </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/t2kxrrUM" target="_blank">Side Hustle Pro</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/t2kxrrUM" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Side Hustle Pro </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/RYM8mDQs" target="_blank">Outbound Squad</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/RYM8mDQs" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Outbound Squad </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> <a href="https://blog.hubspot.com/podcasts" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link " data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > See all podcasts"> See all podcasts </a> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="resources-mega-menu-submenu" aria-expanded="false"> <h6>Resources</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="resources-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Resources</h3> <p>Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://academy.hubspot.com" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Academy" data-navigation-params="blognavcard-resources-freecoursesandcertifications"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_academy_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Academy </h4> <p class="blog-nav-card-description -small">Learn and get certified in the latest business trends from leading experts</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/template" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Templates"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_templates_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Templates </h4> <p class="blog-nav-card-description -small">Interactive documents and spreadsheets to customize for your business's needs</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/ebook" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Ebooks"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_ebooks_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Ebooks </h4> <p class="blog-nav-card-description -small">In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/kit" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Kits"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_kits_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Kits </h4> <p class="blog-nav-card-description -small">Multi-use content bundled into one download to inform and empower you and your team</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/free-business-tools" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Tools"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_tools_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Tools </h4> <p class="blog-nav-card-description -small">Customized assets for better branding, strategy, and insights</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item -site-search"> <button class="blog-nav-site-search-trigger" aria-expanded="false" data-cl-modal="blog-search-modal"> <span class="visually-hidden">Search...</span> <svg class="cl-icon -search" aria-hidden="true"> <use href="#cl-icon-search"></use> </svg> </button> </li> <li class="blog-nav-primary-menu-item -hubspot-products"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="hubspot-products-mega-menu-submenu" aria-expanded="false"> <h6>HubSpot Products</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="hubspot-products-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-hubspot-products-dropdown cl-page-width"> <div class="blog-nav-menu-header blog-nav-hubspot-products-dropdown-header"> <h3>The HubSpot Customer Platform</h3> <p>All of HubSpot's marketing, sales, customer service, CMS, operations, and commerce software on one platform. <a class="hsg-nav__subheader-highlight" href="https://www.hubspot.com/pricing/marketing/enterprise?products=marketing-hub-professional_1&term=annual" target="_blank" rel="noopener noreferrer">See pricing</a></p> </div> <div class="blog-nav-hubspot-products-dropdown-links"> <ul class="blog-nav-menu-list blog-nav-hubspot-product-cards-list"> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/crm" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Free HubSpot CRM"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Free HubSpot CRM </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/get-started" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Overview of all products"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Overview of all products </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.com/products/marketing" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Marketing Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="24px" height="24px" viewbox="0 0 24 24" version="1.1"> <defs> <lineargradient id="marketing-linear0" gradientunits="userSpaceOnUse" x1="280" y1="640" x2="1200" y2="640" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.27" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.74" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> <lineargradient id="marketing-linear1" gradientunits="userSpaceOnUse" x1="481.9" y1="607.34" x2="1438.1" y2="1312.66" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.18" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.82" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> </lineargradient> </defs> <g id="marketing-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 12 9 C 10.34375 9 9 10.34375 9 12 L 9 20 C 9 21.3125 9.855469 22.476562 11.109375 22.867188 C 12.363281 23.253906 13.726562 22.78125 14.472656 21.699219 L 19.972656 13.699219 C 20.601562 12.785156 20.675781 11.59375 20.15625 10.609375 C 19.640625 9.621094 18.621094 9.003906 17.507812 9 Z M 12 9 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear0);" d="M 12 15 C 13.65625 15 15 13.65625 15 12 L 15 4 C 15 2.6875 14.144531 1.523438 12.890625 1.132812 C 11.636719 0.746094 10.273438 1.21875 9.527344 2.300781 L 4.027344 10.300781 C 3.394531 11.21875 3.324219 12.410156 3.84375 13.398438 C 4.363281 14.382812 5.386719 15 6.5 15 Z M 12 15 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 15 4 C 15 5.65625 13.65625 7 12 7 C 10.34375 7 9 5.65625 9 4 C 9 2.34375 10.34375 1 12 1 C 13.65625 1 15 2.34375 15 4 Z M 15 4 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear1);" d="M 17.5 15 L 6.5 15 C 4.84375 15 3.5 13.65625 3.5 12 C 3.5 10.34375 4.84375 9 6.5 9 L 17.5 9 C 19.15625 9 20.5 10.34375 20.5 12 C 20.5 13.65625 19.15625 15 17.5 15 Z M 17.5 15 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Hub </h4> <p class="blog-nav-card-description -small">Marketing automation software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.com/products/sales" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Sales Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="24px" height="24px" viewbox="0 0 24 24" version="1.1"> <defs> <lineargradient id="sales-linear0" gradientunits="userSpaceOnUse" x1="344.47" y1="825.51" x2="1334.74" y2="1555.96" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.18" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.82" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> </lineargradient> <lineargradient id="sales-linear1" gradientunits="userSpaceOnUse" x1="104.27" y1="817.7" x2="1860.91" y2="817.7" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.27" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.74" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> </defs> <g id="sales-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 19.75 18.609375 L 14.871094 3.59375 C 14.5 2.363281 13.355469 1.464844 12 1.464844 C 10.644531 1.464844 9.5 2.363281 9.128906 3.59375 L 4.25 18.609375 C 3.847656 19.84375 4.289062 21.199219 5.339844 21.960938 C 6.390625 22.726562 7.816406 22.726562 8.867188 21.960938 L 12 19.6875 L 15.132812 21.960938 L 15.136719 21.964844 C 16.1875 22.726562 17.609375 22.726562 18.660156 21.960938 C 19.710938 21.199219 20.152344 19.84375 19.75 18.609375 Z M 19.75 18.609375 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#sales-linear0);" d="M 16.898438 22.535156 C 16.261719 22.535156 15.644531 22.335938 15.132812 21.960938 L 2.3125 12.648438 C 0.972656 11.675781 0.675781 9.796875 1.648438 8.457031 C 2.625 7.117188 4.5 6.820312 5.839844 7.792969 L 18.660156 17.109375 C 19.710938 17.871094 20.152344 19.226562 19.75 20.460938 C 19.347656 21.699219 18.195312 22.535156 16.898438 22.535156 Z M 16.898438 22.535156 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#sales-linear1);" d="M 20.5 13.222656 L 4.078125 13.222656 C 2.421875 13.222656 1.078125 11.878906 1.078125 10.222656 C 1.078125 8.5625 2.421875 7.222656 4.078125 7.222656 L 20.5 7.222656 C 22.15625 7.222656 23.5 8.5625 23.5 10.222656 C 23.5 11.878906 22.15625 13.222656 20.5 13.222656 Z M 20.5 13.222656 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 23.5 10.222656 C 23.5 11.878906 22.15625 13.222656 20.5 13.222656 C 18.84375 13.222656 17.5 11.878906 17.5 10.222656 C 17.5 8.5625 18.84375 7.222656 20.5 7.222656 C 22.15625 7.222656 23.5 8.5625 23.5 10.222656 Z M 23.5 10.222656 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Sales Hub </h4> <p class="blog-nav-card-description -small">Sales CRM software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.com/products/service" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Service Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="24px" height="24px" viewbox="0 0 24 24" version="1.1"> <defs> <lineargradient id="service-linear0" gradientunits="userSpaceOnUse" x1="684.58" y1="1448.12" x2="1469" y2="663.7" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.18" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> <stop offset="0.28" style="stop-color:rgb(100%,39.607843%,23.137255%);stop-opacity:1;" /> <stop offset="0.44" style="stop-color:rgb(100%,49.019608%,29.411765%);stop-opacity:1;" /> <stop offset="0.64" style="stop-color:rgb(100%,64.705882%,39.215686%);stop-opacity:1;" /> <stop offset="0.65" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> </defs> <g id="service-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 2.25 11.75 C 1.023438 10.527344 0.546875 8.746094 0.992188 7.074219 C 1.4375 5.402344 2.746094 4.097656 4.414062 3.652344 C 6.085938 3.203125 7.871094 3.683594 9.089844 4.910156 L 18.839844 14.660156 L 13.71875 19.78125 C 12.769531 20.730469 11.230469 20.730469 10.28125 19.78125 Z M 2.25 11.75 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#service-linear0);" d="M 5.160156 14.660156 L 14.910156 4.910156 C 16.128906 3.683594 17.914062 3.203125 19.585938 3.652344 C 21.253906 4.097656 22.5625 5.402344 23.007812 7.074219 C 23.453125 8.746094 22.976562 10.527344 21.75 11.75 L 13.71875 19.78125 C 12.769531 20.730469 11.230469 20.730469 10.28125 19.78125 Z M 5.160156 14.660156 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 23.167969 8.328125 C 23.167969 11 21 13.167969 18.328125 13.167969 C 15.65625 13.167969 13.492188 11 13.492188 8.328125 C 13.492188 5.65625 15.65625 3.492188 18.328125 3.492188 C 21 3.492188 23.167969 5.65625 23.167969 8.328125 Z M 23.167969 8.328125 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Service Hub </h4> <p class="blog-nav-card-description -small">Customer service software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.com/products/content" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Content Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.00055 22.4011L20.2042 14.7714C21.7325 13.8883 22.2561 11.9324 21.3738 10.4027C20.4914 8.8731 18.5371 8.34901 17.0088 9.23215L3.80519 16.8618C2.27687 17.7449 1.75323 19.7008 2.6356 21.2305C3.51798 22.7601 5.47223 23.2842 7.00055 22.4011Z" fill="#FF5C35" /> <path d="M8.60181 19.6297L8.60181 4.37046C8.60181 2.6042 7.17119 1.17236 5.40644 1.17236C3.6417 1.17236 2.21108 2.6042 2.21108 4.37046L2.21108 19.6297C2.21108 21.396 3.6417 22.8278 5.40644 22.8278C7.17119 22.8278 8.60181 21.396 8.60181 19.6297Z" fill="url(#paint0_linear_18_51)" /> <path d="M20.2038 9.22869L7.00018 1.59905C5.47186 0.715919 3.5176 1.24001 2.63523 2.76963C1.75285 4.29926 2.2765 6.25519 3.80481 7.13832L17.0084 14.768C18.5368 15.6511 20.491 15.127 21.3734 13.5974C22.2558 12.0677 21.7321 10.1118 20.2038 9.22869Z" fill="url(#paint1_linear_18_51)" /> <path d="M18.6101 15.2148C20.379 15.2148 21.813 13.7796 21.813 12.0092C21.813 10.2387 20.379 8.80347 18.6101 8.80347C16.8411 8.80347 15.4071 10.2387 15.4071 12.0092C15.4071 13.7796 16.8411 15.2148 18.6101 15.2148Z" fill="#FF5C35" /> <defs> <lineargradient id="paint0_linear_18_51" x1="8.67259" y1="2.08068" x2="2.12767" y2="21.9162" gradientunits="userSpaceOnUse"> <stop offset="0.18" stop-color="#FF824E" /> <stop offset="0.42" stop-color="#FF7747" /> <stop offset="0.82" stop-color="#FF5C35" /> </lineargradient> <lineargradient id="paint1_linear_18_51" x1="9.2377" y1="-0.252881" x2="14.78" y2="16.6178" gradientunits="userSpaceOnUse"> <stop offset="0.27" stop-color="#FF824E" /> <stop offset="0.74" stop-color="#FFA766" /> </lineargradient> </defs> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Content Hub </h4> <p class="blog-nav-card-description -small">Content marketing software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.com/products/operations" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Operations Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="24px" height="24px" viewbox="0 0 24 24" version="1.1"> <defs> <lineargradient id="operations-linear0" gradientunits="userSpaceOnUse" x1="811.74" y1="137.44" x2="1704.76" y2="936.69" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.19" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> <stop offset="0.61" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> <lineargradient id="operations-linear1" gradientunits="userSpaceOnUse" x1="1165.5" y1="1710.61" x2="258.72" y2="1097.05" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.16" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> <stop offset="0.95" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> <lineargradient id="operations-linear2" gradientunits="userSpaceOnUse" x1="5451.57" y1="14216.84" x2="6344.59" y2="15016.1" gradienttransform="matrix(-0.0125,0.000000000000000002,-0.000000000000000002,-0.0125,82,200)"> <stop offset="0.11" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> <stop offset="0.88" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> </defs> <g id="operations-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 5.070312 19 C 3.925781 19 2.878906 18.347656 2.375 17.316406 C 1.875 16.289062 2 15.0625 2.703125 14.160156 C 3.234375 13.476562 3.503906 12.75 3.503906 12 C 3.503906 11.25 3.234375 10.523438 2.703125 9.839844 C 1.695312 8.535156 1.933594 6.65625 3.238281 5.640625 C 4.542969 4.625 6.421875 4.855469 7.441406 6.160156 C 8.789062 7.894531 9.503906 9.914062 9.503906 12 C 9.503906 14.085938 8.789062 16.105469 7.441406 17.839844 C 6.871094 18.574219 5.996094 19 5.070312 19 Z M 5.070312 19 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 18.929688 19 C 18.003906 19 17.128906 18.574219 16.558594 17.839844 C 15.210938 16.105469 14.496094 14.085938 14.496094 12 C 14.496094 9.914062 15.210938 7.894531 16.558594 6.160156 C 17.214844 5.308594 18.277344 4.875 19.34375 5.019531 C 20.40625 5.164062 21.3125 5.871094 21.714844 6.863281 C 22.117188 7.859375 21.957031 8.996094 21.296875 9.839844 C 20.765625 10.523438 20.496094 11.25 20.496094 12 C 20.496094 12.75 20.765625 13.476562 21.296875 14.160156 C 22 15.0625 22.125 16.289062 21.625 17.316406 C 21.121094 18.347656 20.074219 19 18.929688 19 Z M 18.929688 19 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 6.078125 11.070312 C 5.601562 11.070312 5.128906 11.035156 4.660156 10.972656 C 3.019531 10.746094 1.875 9.230469 2.101562 7.589844 C 2.328125 5.949219 3.839844 4.800781 5.484375 5.027344 C 6.339844 5.148438 7.101562 5.015625 7.75 4.640625 C 8.402344 4.265625 8.894531 3.671875 9.222656 2.871094 C 9.84375 1.335938 11.59375 0.597656 13.128906 1.222656 C 14.664062 1.84375 15.402344 3.59375 14.777344 5.128906 C 13.949219 7.167969 12.558594 8.792969 10.75 9.835938 C 9.339844 10.652344 7.746094 11.070312 6.078125 11.070312 Z M 6.078125 11.070312 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 12 23 C 11 23 10.070312 22.503906 9.511719 21.675781 C 8.953125 20.847656 8.84375 19.792969 9.222656 18.871094 C 10.050781 16.832031 11.441406 15.207031 13.25 14.164062 C 15.054688 13.121094 17.160156 12.726562 19.339844 13.027344 C 20.980469 13.253906 22.125 14.769531 21.898438 16.410156 C 21.671875 18.050781 20.160156 19.199219 18.515625 18.972656 C 17.660156 18.851562 16.898438 18.984375 16.25 19.359375 C 15.597656 19.734375 15.105469 20.328125 14.777344 21.128906 C 14.320312 22.261719 13.21875 23 12 23 Z M 12 23 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#operations-linear0);" d="M 17.921875 11.070312 C 16.253906 11.070312 14.660156 10.652344 13.25 9.835938 C 11.441406 8.792969 10.050781 7.167969 9.222656 5.128906 C 8.597656 3.59375 9.335938 1.84375 10.871094 1.222656 C 12.40625 0.597656 14.15625 1.335938 14.777344 2.871094 C 15.105469 3.667969 15.597656 4.265625 16.25 4.640625 C 16.898438 5.015625 17.660156 5.148438 18.515625 5.027344 C 20.160156 4.800781 21.671875 5.949219 21.898438 7.589844 C 22.125 9.230469 20.980469 10.746094 19.339844 10.972656 C 18.871094 11.035156 18.398438 11.070312 17.921875 11.070312 Z M 17.921875 11.070312 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#operations-linear1);" d="M 12 23 C 10.78125 23 9.679688 22.261719 9.222656 21.128906 C 8.894531 20.328125 8.402344 19.734375 7.75 19.359375 C 7.101562 18.984375 6.339844 18.851562 5.484375 18.972656 C 3.839844 19.199219 2.328125 18.050781 2.101562 16.410156 C 1.875 14.769531 3.019531 13.253906 4.660156 13.027344 C 6.839844 12.726562 8.945312 13.121094 10.75 14.164062 C 12.558594 15.207031 13.949219 16.832031 14.777344 18.871094 C 15.15625 19.792969 15.046875 20.847656 14.488281 21.675781 C 13.929688 22.503906 13 23 12 23 Z M 12 23 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 21.929688 8 C 21.929688 9.65625 20.585938 11 18.929688 11 C 17.269531 11 15.929688 9.65625 15.929688 8 C 15.929688 6.34375 17.269531 5 18.929688 5 C 20.585938 5 21.929688 6.34375 21.929688 8 Z M 21.929688 8 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#operations-linear2);" d="M 6.089844 12.9375 C 7.757812 12.9375 9.351562 13.355469 10.753906 14.164062 C 12.554688 15.203125 13.949219 16.835938 14.777344 18.878906 C 15.402344 20.414062 14.664062 22.164062 13.128906 22.789062 C 11.59375 23.414062 9.84375 22.675781 9.222656 21.140625 C 8.890625 20.332031 8.398438 19.734375 7.753906 19.359375 C 7.269531 19.078125 6.710938 18.9375 6.09375 18.9375 C 5.890625 18.9375 5.683594 18.953125 5.484375 18.980469 C 3.839844 19.207031 2.328125 18.0625 2.101562 16.421875 C 1.871094 14.777344 3.019531 13.265625 4.660156 13.039062 C 5.132812 12.972656 5.613281 12.9375 6.089844 12.9375 Z M 6.089844 12.9375 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Operations Hub </h4> <p class="blog-nav-card-description -small">Operations software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.com/products/commerce?hubs_content=www.hubspot.com&hubs_content-cta=nav-software-commerce" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Commerce Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.3756 8.17268L7.34098 21.7172C5.74228 23.1032 3.3231 22.932 1.93706 21.3333C0.587959 19.7776 0.70937 17.4339 2.2123 16.0267L17.2477 2.48068" fill="url(#paint0_linear_206_206)" /> <path d="M16.3654 4.67973L16.3122 14.5154C16.3023 16.3396 17.7731 17.8263 19.5972 17.8362L19.598 17.8362C21.4222 17.8461 22.9089 16.3753 22.9188 14.5511L22.972 4.71547C22.9819 2.89131 21.5111 1.40453 19.687 1.39466L19.6862 1.39466C17.862 1.38479 16.3753 2.85556 16.3654 4.67973Z" fill="url(#paint1_linear_206_206)" /> <path d="M23 4.64347C23.0007 6.46539 21.5249 7.94344 19.7023 7.9442L9.97882 7.94947C8.1569 7.95023 6.67886 6.47444 6.6781 4.65177C6.67659 2.82985 8.15313 1.3518 9.97505 1.35104L19.6985 1.34576C21.5204 1.34501 22.9985 2.8208 22.9992 4.64347H23Z" fill="url(#paint2_linear_206_206)" /> <path d="M9.86726 7.96003C11.6927 7.96003 13.1725 6.48022 13.1725 4.65478C13.1725 2.82934 11.6927 1.34953 9.86726 1.34953C8.04182 1.34953 6.56201 2.82934 6.56201 4.65478C6.56201 6.48022 8.04182 7.96003 9.86726 7.96003Z" fill="#FF5C35" /> <defs> <lineargradient id="paint0_linear_206_206" x1="11.6877" y1="2.48068" x2="11.6877" y2="22.6545" gradientunits="userSpaceOnUse"> <stop offset="0.18" stop-color="#FF814E" /> <stop offset="0.82" stop-color="#FF5C35" /> </lineargradient> <lineargradient id="paint1_linear_206_206" x1="19.6427" y1="1.39492" x2="19.6427" y2="17.8367" gradientunits="userSpaceOnUse"> <stop offset="0.18" stop-color="#FF824E" /> <stop offset="0.45" stop-color="#FF7E4B" /> <stop offset="0.71" stop-color="#FF7243" /> <stop offset="0.97" stop-color="#FF5E36" /> <stop offset="1" stop-color="#FF5C35" /> </lineargradient> <lineargradient id="paint2_linear_206_206" x1="19.5107" y1="-0.0336432" x2="9.25196" y2="8.94653" gradientunits="userSpaceOnUse"> <stop offset="0.27" stop-color="#FF824E" /> <stop offset="0.74" stop-color="#FFA766" /> </lineargradient> </defs> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Commerce Hub </h4> <p class="blog-nav-card-description -small">B2B commerce software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> <ul class="blog-nav-hubspot-product-links-list"> <li> <a class="blog-nav-media-dropdown-text-link" href="https://www.hubspot.com/our-story" target="_blank">About HubSpot</a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://www.hubspot.com/company/contact" target="_blank">Contact Us</a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://help.hubspot.com/" target="_blank">Customer Support</a> </li> </ul> </div> </div> <div class="blog-nav-hubspot-dropdown-cta-section"> <div class="cl-page-width"> <a href="https://www.hubspot.com/products/get-started" class="cl-button -small ga_nav_link -primary " target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Start free or get a demo"> Start free or get a demo </a> <a href="https://offers.hubspot.com/contact-sales" class="cl-button -small ga_nav_link -secondary " target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Contact Sales"> Contact Sales </a> </div> </div> <ul class="blog-nav-media-dropdown-text-links-block blog-hubspot-products-dropdown"> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card" href="https://www.hubspot.com/our-story" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> About HubSpot </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card" href="https://www.hubspot.com/company/contact" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Contact Us </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card" href="https://help.hubspot.com/" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Customer Support </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-hubspot-products-dropdown-login"> <a class="blog-nav-card cl-card -green -hoverable -light" data-logged-in-text="Go to my account" data-logged-in-href="//app.hubspot.com/home" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Log in" href="//app.hubspot.com/home"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title">Log in</h4> </div> </a> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </li> </ul> </div> </div> </li> <li class="blog-nav-primary-menu-item -signup-cta"> <a class="blog-nav-sign-up-cta cl-button -primary ga_nav_link" href="https://www.hubspot.com/products/get-started" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Start free or get a demo"> Start free or get a demo </a> </li> </ul> <ul class="blog-nav-utility-links"> <li> <button class="blog-nav-menu-trigger blog-nav-language-selector" aria-controls="mobile-language-menu" aria-expanded="false"> <svg class="cl-icon -globe" aria-hidden="true"> <use href="#cl-icon-languages" fill="currentColor" /> </svg> <span>English</span> <span class="visually-hidden">: Select a language</span> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="mobile-language-menu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown-content"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light ga_nav_link disabled" aria-disabled="true" lang="ja" data-ga_nav_type="header_nav" data-ga_nav_tree_text="日本語"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> 日本語 </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light ga_nav_link disabled" aria-disabled="true" lang="de" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Deutsch"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Deutsch </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light ga_nav_link disabled" aria-disabled="true" lang="en" data-ga_nav_type="header_nav" data-ga_nav_tree_text="English"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> English </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light ga_nav_link disabled" aria-disabled="true" lang="es" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Español"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Español </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light ga_nav_link disabled" aria-disabled="true" lang="pt" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Português"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Português </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light ga_nav_link disabled" aria-disabled="true" lang="fr" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Français"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Français </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> </div> </div> </div> </li> <li> <button type="button" class="a11y-contrast-toggle -small -icon-left -light blog-nav-contrast-toggle" data-cy="blog-high-contrast-toggle"> High Contrast </button> </li> <li> <a class="blog-nav-login cl-navLink -medium -light ga_nav_link" data-logged-in-text="Go to my account" data-logged-in-href="//app.hubspot.com/home" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Log in" href="//app.hubspot.com/home"> Log in </a> </li> </ul> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_read_time_bar" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="blog-read-time-bar" data-read-time-bar="blog-page-read-time"> <progress class="blog-read-time-bar-indicator " aria-hidden="true"></progress> </div></div> <script data-blog-search-modal-config type="application/json" nonce="WUgEyjP6yTB6fe66HugtNg=="> [{"cx":"009219321729865762236:fzizmixjdmi","id":"blog","label":"Hubspot Blog","selected":true},{"cx":"009219321729865762236:z9gsnksfc30","id":"website","label":"HubSpot.com","selected":false}] </script> <div id="blog-search-modal" class="blog-nav-site-search cl-modal " role="dialog" aria-modal="true" aria-label="hubspot search modal"> <div class="blog-nav-site-search-content cl-modal-backdrop"> <div class="cl-page-width"> <section class="blog-nav-site-search-header"> <form class="blog-nav-site-search-form" data-nav-search-form> <div class="blog-nav-site-search-form-field"> <svg class="cl-icon cl-search -search" role="presentation"> <use href="#cl-icon-search" /> </svg> <label class="blog-search__form-input-label cl-input -light"> <div class="blog-site-search-input-wrapper cl-input-wrapper"> <input placeholder="Search..." name="search-term" type="search" aria-label="Search..."> </div> </label> </div> </form> <ul class="blog-nav-site-search-context-options"> <li class="blog-nav-site-search-context-option cl-radioInput -dark"> <input data-nav-search-context id="nav-search-context-blog" type="radio" name="nav-search-context" value="blog" checked> <label class="blog-nav-site-search-context-option-label" for="nav-search-context-blog"> Hubspot Blog </label> </li> <li class="blog-nav-site-search-context-option cl-radioInput -dark"> <input data-nav-search-context id="nav-search-context-website" type="radio" name="nav-search-context" value="website"> <label class="blog-nav-site-search-context-option-label" for="nav-search-context-website"> HubSpot.com </label> </li> </ul> <button class="blog-nav-site-search-close cl-close" data-cl-modal="close" aria-label="close dialog"> <svg aria-hidden="true" class="cl-icon"> <use href="#cl-icon-close" /> </svg> </button> </section> <section class="blog-nav-site-search-results -dark"> <div id="blog-nav-site-search-status" role="status" aria-live="polite" class="blog-search__sr-status hsg-sr-only" data-loading-msg="Loading" data-number-of-items-msg="Number of items:"> Loading </div> <ul id="blog-nav-search-results-container" class="blog-nav-site-search-results-list"> </ul> <div> <div id="blog-nav-search-no-results" class="blog-nav-site-search-no-results"> <h6>Oh no! We couldn't find anything like that.</h6><p class="-large">Try another search, and we'll give it our best shot.</p> </div> <button id="blog-nav-search-load-more-results" class="blog-nav-site-search-more-results -hidden cl-button -small -primary -dark"> Load More Results </button> </div> </section> <div id="blog-nav-search-loading-icon" class="blog-nav-site-search-loader"> <div class="cl-loading -medium -primary -dark"> <svg viewbox="0 0 50 50" aria-hidden="true"> <circle cx="25" cy="25" r="21" fill="none" stroke-width="7"></circle> <circle cx="25" cy="25" r="21" fill="none" stroke-width="7"></circle> </svg> </div> </div> </div> </div> </div> </div> </div> </nav> <div id="blog-main-content"></div> </header> <div id="hs_cos_wrapper_blog_post_audio" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><link rel="stylesheet" href="https://39666904.fs1.hubspotusercontent-na1.net/hubfs/39666904/raw_assets/media-default-modules/master/406/js_client_assets/assets/TrackPlayAnalytics-Cm48oVxd.css"> <link rel="stylesheet" href="https://39666904.fs1.hubspotusercontent-na1.net/hubfs/39666904/raw_assets/media-default-modules/master/406/js_client_assets/assets/Tooltip-DkS5dgLo.css"> <script type="text/javascript" nonce="WUgEyjP6yTB6fe66HugtNg=="> window.__hsEnvConfig = {"portalID":53,"hublet":"na1","hsEnv":"prod","hsDeployed":true,"hsJSRGates":["CMS:JSRenderer:SeparateIslandRenderOption","CMS:JSRenderer:GraphQLQueryBuild","CMS:JSRenderer:MinifyCSS","CMS:JSRenderer:GetServerSideProps","Jsr:DeployLambdasViaCommonAwsAccount","CMS:JSRenderer:LocalProxySchemaVersion1","CMS:JSRenderer:SharedDeps"]}; window.__hsServerPageUrl = "https:\u002F\u002Fblog.hubspot.com\u002Fsales\u002Funique-selling-proposition"; window.__hsBasePath = "\u002Fsales\u002Funique-selling-proposition"; </script> </div> <main> <div class="content-wrapper"> <div id="hs_cos_wrapper_public_facing_updated_date" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div id="hs_cos_wrapper_breadcrumbs_module" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="breadcrumbs_module" class="csol-section csol-breadcrumbs -white -padding-top-xs -padding-bottom-xs"> <div class="csol-section-wrapper"> <div class="csol-breadcrumbs-container"> <ul class="csol-breadcrumbs-list cl-breadcrumbs -white"> <li class="cl-breadcrumbs-link"> <svg class="cl-icon cl-breadcrumbs-separator" aria-hidden="true"> <use href="#cl-icon-right"></use> </svg> <a class="cl-breadcrumbs-link-text" href="https://blog.hubspot.com"> Home </a> </li> <li class="cl-breadcrumbs-link"> <svg class="cl-icon cl-breadcrumbs-separator" aria-hidden="true"> <use href="#cl-icon-right"></use> </svg> <a class="cl-breadcrumbs-link-text" href="https://blog.hubspot.com/sales"> Sales </a> </li> <li class="cl-breadcrumbs-link -current"> <svg class="cl-icon cl-breadcrumbs-separator" aria-hidden="true"> <use href="#cl-icon-right"></use> </svg> <span class="cl-breadcrumbs-link-text"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Unique Selling Proposition: What It Is & How to Develop a Great One</span></span> </li> </ul> </div> </div> </section> </div> <div id="blog-page-read-time" class="blog-post"> <div id="hs_cos_wrapper_blog_post_header" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><section class="blog-post-header cl-page-width"> <h1 class="blog-post-header-title"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Unique Selling Proposition: What It Is & How to Develop a Great One</span></h1> <div class="blog-post-header-cta"> <a class="blog-post-header-cta-anchor -cta-button cl-button -primary -medium" href="https://offers.hubspot.com/sales-plan-template?hubs_post-cta=author" target="_blank"> <span class="cta-button-text">Download Now: Free Sales Plan Template</span> </a> </div> <div class="blog-post-header-info"> <div class="blog-post-header-authors"> <img class="blog-post-header-author-avatar -primary" src="//53.fs1.hubspotusercontent-na1.net/hub/53/file-422204597-jpg/jeff-hoffman.jpg?width=48&height=48&name=jeff-hoffman.jpg" width="48" height="48" alt="Jeff Hoffman" srcset="//53.fs1.hubspotusercontent-na1.net/hub/53/file-422204597-jpg/jeff-hoffman.jpg?width=24&height=24&name=jeff-hoffman.jpg 24w, //53.fs1.hubspotusercontent-na1.net/hub/53/file-422204597-jpg/jeff-hoffman.jpg?width=48&height=48&name=jeff-hoffman.jpg 48w, //53.fs1.hubspotusercontent-na1.net/hub/53/file-422204597-jpg/jeff-hoffman.jpg?width=72&height=72&name=jeff-hoffman.jpg 72w, //53.fs1.hubspotusercontent-na1.net/hub/53/file-422204597-jpg/jeff-hoffman.jpg?width=96&height=96&name=jeff-hoffman.jpg 96w, //53.fs1.hubspotusercontent-na1.net/hub/53/file-422204597-jpg/jeff-hoffman.jpg?width=120&height=120&name=jeff-hoffman.jpg 120w, //53.fs1.hubspotusercontent-na1.net/hub/53/file-422204597-jpg/jeff-hoffman.jpg?width=144&height=144&name=jeff-hoffman.jpg 144w" sizes="(max-width: 48px) 100vw, 48px"> <div class="blog-post-header-author -primary-author "> <a class="blog-post-header-author -author-page cl-textLink -light -medium" href="https://blog.hubspot.com/sales/author/jeff-hoffman">Jeff Hoffman</a> <a class="blog-post-header-author -social-share cl-socialButton -light -small" target="_blank" href="https://twitter.com/mjhoffman" rel="noopener noreferrer" aria-label="Jeff Hoffman Twitter profile"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-twitter" /> </svg> </a> </div> </div> <div class="blog-post-header-dates"> <p class="blog-post-header-dates-updated">Updated: <time datetime=""> May 03, 2023 </time> </p> <p class="blog-post-header-dates-created ">Published: <time datetime="2019-14-05"> May 14, 2019 </time></p> </div> </div> </section></div> <div class="hsg-rich-text blog-post-body"> <div class="hsg-rich-text__wrapper"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p>As a sales person, you need to have the utmost confidence and belief in the product or service you’re selling. If you don’t believe in your product, it’s likely the prospect won’t believe in it either. </p><div class="blog-post-body-featured-image"><img src="https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_3.webp?width=595&height=400&name=unique-selling-proposition_3.webp" alt="unique selling proposition" width="595" height="400" srcset="https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_3.webp?width=298&height=200&name=unique-selling-proposition_3.webp 298w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_3.webp?width=595&height=400&name=unique-selling-proposition_3.webp 595w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_3.webp?width=893&height=600&name=unique-selling-proposition_3.webp 893w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_3.webp?width=1190&height=800&name=unique-selling-proposition_3.webp 1190w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_3.webp?width=1488&height=1000&name=unique-selling-proposition_3.webp 1488w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_3.webp?width=1785&height=1200&name=unique-selling-proposition_3.webp 1785w" sizes="(max-width: 595px) 100vw, 595px"></div> <p>With that in mind, how can you speak confidently about your company and product?  <em>A well-crafted and rehearsed unique selling proposition. </em></p>  <p>In this post, we’ll explain what a unique selling proposition is, how to write one (with data and expert advice), and examples from real businesses. </p> <p style="font-weight: bold;">Table of Contents:</p> <ul> <li style="font-weight: normal;"><a href="#what-is-a-usp" rel="noopener">What is a unique selling proposition (USP)?</a></li> <li style="font-weight: normal;"><a href="#how-to-write-a-usp" rel="noopener">How to Write a Unique Selling Proposition</a></li> <li style="font-weight: normal;"><a href="#usp-examples" rel="noopener">Examples of Unique Selling Propositions</a></li> </ul> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-b91f6ffc-9ab7-4b84-ba51-e70672d7796e"><span class="hs-cta-node hs-cta-b91f6ffc-9ab7-4b84-ba51-e70672d7796e" id="hs-cta-b91f6ffc-9ab7-4b84-ba51-e70672d7796e"><a href="https://cta-redirect.hubspot.com/cta/redirect/53/b91f6ffc-9ab7-4b84-ba51-e70672d7796e" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-b91f6ffc-9ab7-4b84-ba51-e70672d7796e" style="border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px" height="58" width="330" src="https://no-cache.hubspot.com/cta/default/53/b91f6ffc-9ab7-4b84-ba51-e70672d7796e.png" alt="Free Download: Sales Plan Template" align="middle"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script><script type="text/javascript" nonce="WUgEyjP6yTB6fe66HugtNg=="> hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b91f6ffc-9ab7-4b84-ba51-e70672d7796e', {"useNewLoader":"true","region":"na1"}); </script></span></p><a id="what-is-a-usp" data-hs-anchor="true"></a><div id="hs_cos_wrapper_widget_9b210b7f-823e-4570-aec4-c92495df7dec" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="widget_9b210b7f-823e-4570-aec4-c92495df7dec" class="csol-section csol-featured-snippet -blog -white -padding-top-xs -padding-bottom-xs"> <div class="csol-section-wrapper"> <div class="csol-featured-snippet-container -light"> <div class="csol-featured-snippet-header"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/component-library/sprocket.svg" alt="" class="" data-csol-svg-source="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/component-library/sprocket.svg" width="48" height="48" loading="lazy"><h2 class="csol-featured-snippet-heading">What is a unique selling proposition (USP)?</h2></div> <div class="csol-featured-snippet-paragraph"> <p>A unique selling proposition, or USP, is a tool salespeople use to communicate the key factors that separate your product from the competition and why you’re the best possible solution for your prospects based on their unique needs. </p> </div> </div> </div> </section> </div> <p>A unique selling proposition, or USP, is a tool used by salespeople to communicate the key factors that separate your product from the competition.</p> <p>An effective USP communicates your brand’s values and differentiates what your company offers through what you stand for and how this benefits your customers. It’s used in the early stages of the sales process, and the guiding question for creating it is asking yourself, “What does my business offer that’s different from the competition?”</p> <p>It’s best used as a verbal tool in conversation with a prospect, and it’s exclusive to the exact prospect you’re talking to and should be created with them in mind.</p> <p>Below we'll go over how to write your company's USP. (Psst: This video can also teach you how to create a value proposition, which is helpful to keep in mind when thinking about your selling proposition.) </p> <div class="hs-embed-wrapper" data-service="youtube" data-responsive="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 650px; min-width: 256px; display: block; margin: auto;"><div class="hs-embed-content-wrapper"><div style="position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;"><iframe width="560" height="315" src="https://www.youtube.com/embed/XQVQJmcNlcI?si=SPxcNEx4ztooO354" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe></div></div></div><a id="how-to-write-a-usp" data-hs-anchor="true"></a><h2>How to Write a Unique Selling Proposition</h2> <p>So, you're ready to create a unique selling proposition. The first step is to think about your audience, and what you offer that’s most valuable to them. You’ll want to touch on the following elements:</p> <ul> <li>The products or services you offer your customers</li> <li>Your offerings benefit to customers that they can't get from the competition</li> <li>Who your target customer is</li> <li>The problem you're solving for customers</li> </ul> <p>More than a quarter of salespeople who responded to our <a href="/sales/hubspot-sales-strategy-report" rel="noopener" target="_blank">Sales Strategy & Trends</a> survey reported that the change in sales between 2021 to 2022 is that personalization is more important than ever. So, you can create a general USP for your business that you customize to each prospect and what they’re looking for. </p> <p>Here are a few other things to remember when creating a USP.</p> <h3>1. Make sure you’re targeting the right audience. </h3> <p>Writing a unique selling proposition first means focusing on the right audience because the truth is, you won’t appeal to <em>everyone's</em> needs. Make sure you have a robust buyer persona and focus on the markets more likely to benefit from your offer. </p> <p>With this, you’ll have a unique selling proposition that will likely drive deals because it matches your ideal customer profile. </p> <p>Trish Saemann, the founder of True North, <a href="/sales/sales-trends-2018" rel="noopener" target="_blank">told a colleague</a>, "When you focus your energy on targeting a narrower audience, your message can be more customized. Customized messages are the ones that get the real engagement, and when that happens, there is a higher chance they will trust you to understand their needs. They will know you are a good fit for them."</p> <h3>2. Lead with your differentiating qualities.</h3> <p>If you create a unique selling proposition that a competitor could use for their product, it's time to return to the drawing board. Your unique selling proposition should be entirely unique to you, your company, and the product or service you're selling.</p> <p>Your USP should include the strengths and benefits of your product that distinguish it from the competition. </p> <p>For example, one of <a rel="noopener" target="_blank" href="https://sellhoffman.com">Hoffman</a> 's unique selling points is live practice plays. Salespeople learn how to engage with prospects, then test their skills by live cold-calling prospects and customers as an in-class exercise. It separates it from normal training programs and is the type of distinguishing factor to include in a unique selling proposition.</p> <h4>3. Present your talking points clearly and confidently.</h4> <p>Unique selling propositions should not only be unique to the company, but they should also be unique to you. You're showcasing yourself and your product or service. And your enthusiasm and authenticity should shine through during your USP.</p> <p>The unique selling proposition will fail if it doesn't seem to come across as if it's unique to you. Rehearse the unique selling proposition. It gives you confidence and, in turn, the prospect will be confident in you. They'll walk away from a successful USP excited to work with <em>you</em> and to learn more about your product.</p> <h4>4. Include hyperbole.</h4> <p>Your unique selling proposition can be rich with hyperbole. </p> <p>Use words like, <em>only, greatest, best, first, favorite</em>, etc. to describe your product. When used appropriately, it's a tool that communicates your enthusiasm and belief in the product.</p> <p>For example, instead of saying, "<em>We help customers,</em>" say, "<em>Our customers demand the best, and that's why they hire us</em>" instead. The second phrase says more about what you're offering.</p> <p>You might hesitate to use hyperbole because you don’t want to seem too sales-y, but using it in your USP communicates the price you have in telling it. And it’s an appropriate communication device because you can back it up with your product. </p> <h4>5. Focus on the benefit to the customer and sell a solution.</h4> <p>Great salespeople don't sell just a product or service — they sell the post-sales environment.</p> <p>What does this mean? It means your unique selling proposition should be about the world your customer enjoys or the reality they'll see after they purchase.</p> <p>B2B salespeople responding to our survey also said that selling prospects on a solution is the most effective strategy for converting new customers. Dan Tyre, Inbound Fellow at HubSpot, supports this point and <a href="/sales/sales-trends-2018" rel="noopener" target="_blank">said</a>, “Prospects are less interested in seeing ‘how it works’ and more interested in making sure you understand their needs, have a comprehensive idea of their requirements, and that the product will work.” </p> <p><a href="https://blog.hubspot.com/sales/sales-trends-2018" rel="noopener" target="_blank"><img src="https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_1.webp?width=624&height=286&name=unique-selling-proposition_1.webp" width="624" height="286" loading="lazy" alt="unique selling prop: dan tyre quote" style="margin-left: auto; margin-right: auto; display: block; height: auto; max-width: 100%; width: 624px;" srcset="https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_1.webp?width=312&height=143&name=unique-selling-proposition_1.webp 312w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_1.webp?width=624&height=286&name=unique-selling-proposition_1.webp 624w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_1.webp?width=936&height=429&name=unique-selling-proposition_1.webp 936w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_1.webp?width=1248&height=572&name=unique-selling-proposition_1.webp 1248w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_1.webp?width=1560&height=715&name=unique-selling-proposition_1.webp 1560w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_1.webp?width=1872&height=858&name=unique-selling-proposition_1.webp 1872w" sizes="(max-width: 624px) 100vw, 624px"></a></p> <p>For instance, the process of buying a new car can be tedious and less than enjoyable. But people like the experience of driving a brand-new car. A successful salesperson knows this and can help the customer see the benefits and values that come after the sale goes through. </p> <p>You’ll know if your unique selling proposition works based on the prospect's reaction because they’ll engage with the USP, believe in what you’re selling, and be eager to learn more. </p> <p>Let’s put this all together using HubSpot as an example.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_0.webp?width=600&height=400&name=unique-selling-proposition_0.webp" width="600" height="400" loading="lazy" alt="HubSpot Unique Selling Proposition: HubSpot's all-in-one marketing, sales, and service platform is built to help you implement inbound and grow better. It's all powered by the same database, so everyone in your organization - marketing, sales, service, and IT - is working off the same system of record." style="width: 600px; display: block; margin: 0px auto; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_0.webp?width=300&height=200&name=unique-selling-proposition_0.webp 300w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_0.webp?width=600&height=400&name=unique-selling-proposition_0.webp 600w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_0.webp?width=900&height=600&name=unique-selling-proposition_0.webp 900w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_0.webp?width=1200&height=800&name=unique-selling-proposition_0.webp 1200w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_0.webp?width=1500&height=1000&name=unique-selling-proposition_0.webp 1500w, https://www.hubspot.com/hs-fs/hubfs/unique-selling-proposition_0.webp?width=1800&height=1200&name=unique-selling-proposition_0.webp 1800w" sizes="(max-width: 600px) 100vw, 600px"></p> <h3>6. Share your unique selling proposition verbally.</h3> <p>Remember: the unique selling proposition loses its punch if you communicate it via email. Deliver it over the phone or in-person, where they can hear the strength of your words, tone, and confidence of what you're saying. </p> <p>Below we'll go over a few real-life unique selling propositions to inspire you. </p> <div id="hs_cos_wrapper_widget_a6892b8c-244a-4f10-b6d8-86025514b985" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="widget_a6892b8c-244a-4f10-b6d8-86025514b985" class="csol-section csol-featured-snippet -blog -white -padding-top-xs -padding-bottom-xs"> <div class="csol-section-wrapper"> <div class="csol-featured-snippet-container -light"> <div class="csol-featured-snippet-header"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/component-library/sprocket.svg" alt="" class="" data-csol-svg-source="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/component-library/sprocket.svg" width="48" height="48" loading="lazy"><h2 class="csol-featured-snippet-heading">Examples of Unique Selling Propositions</h2></div> <ol class="csol-featured-snippet-list-items"> <li> <span>Hoffman: I got you live on the first call. When you hire us, we'll teach your sales reps how to do the same thing.</span> </li> <li> <span>Ben & Jerry's: We make the best possible ice cream in the best possible way.</span> </li> <li> <span>Yokel Local: It's impossible for one person to do it all.</span> </li> <li> <span>Page Eleven Paper Goods: This is not your ordinary datebook.</span> </li> <li> <span>Away: Built for modern travel.</span> </li> <li> <span>Death Wish Coffee Co.: We rebel against blah beans—and a boring, lackluster life.</span> </li> <li> <span>TOMS: Pick your style. Wear TOMS. WEAR GOOD.</span> </li> <li> <span>ClassPass: The world's best classes and experiences into one app.</span> </li> <li> <span>Thrive Market: Healthy groceries shouldn't break the bank.</span> </li> <li> <span>SheaMoisture: A better way to beautiful.</span> </li> <li> <span>Anchor: Powerful tools for beginners, pros, and everyone in between—all for free.</span> </li> </ol> </div> </div> </section> </div><a id="usp-examples" data-hs-anchor="true"></a><h3>1. <a rel="noopener" target="_blank" href="https://sellhoffman.com/">Hoffman</a>: I got you live on the first call. When you hire us, we'll teach your sales reps how to do the same thing.</h3> <p>Hoffman is an industry leader in sales training and a leading consultant for industry executives. This unique selling proposition was used when talking to a Vice President on the first outreach call.</p> <p>I've created a quick <a rel="noopener" target="_blank" href="https://cdn2.hubspot.net/hubfs/53/New%20Recording.m4a">recording of the USP</a> so you can hear it from the perspective of a prospect.</p> <h3>2. <a rel="noopener" target="_blank" href="https://www.benjerry.com/values">Ben & Jerry's</a>: We make the best possible ice cream in the best possible way.</h3> <p>What's the unique selling proposition for this ice cream company? Ben & Jerry's stands out from the competition by providing, "the best possible ice cream in the best possible way."</p> <p>The mission of the company is to create sustainable, high-quality ice cream that has a positive impact on its employees and surrounding communities.  If you're a salesperson for Ben & Jerry's, these are the key differentiating factors that would help you create your USP.</p> <h3>3. <a rel="noopener" target="_blank" href="https://www.yokellocal.com/">Yokel Local</a>: We become the digital marketing extension of your team because it's impossible for one person to do it all.</h3> <p>Yokel Local intimately knows its buyer persona: marketing managers who are overwhelmed with everything that they have to learn, execute on, and manage. That's where the benefit of hiring an agency lies. Yokel Local is able to offer a team of experts in an array of disciplines to take that stress away. Their website goes on to say:</p> <blockquote> <p>"We're a full service marketing agency that helps frustrated or stressed business owners and marketing experts with developing demand generation and growth strategies to increase conversions and get you the results you need."</p> <p>- Yokel Local</p> </blockquote> <p> </p> <h3>4. <a rel="noopener" target="_blank" href="https://www.pageelevenpapergoods.com/">Page Eleven Paper Goods</a>: This is not your ordinary datebook.</h3> <p>When someone is buying a planner or datebook, they may be thinking about the size, layout, and price. However, Page Eleven stops website visitors in their tracks and reframes the buying process by asserting their product is more than that. It's designed to be a tool for setting and achieving goals. Here's what it has to say about its product:</p> <blockquote> <p>"It is a reflection of where you have come, the direction you are thriving towards and the path where purpose meets intent."</p> <p>- Page Eleven</p> </blockquote> <p> </p> <h3>5. <a rel="noopener" target="_blank" href="https://www.awaytravel.com/our-story">Away</a>: Built for modern travel.</h3> <p>Away provides its customers with premium luggage for the modern traveler. The company says:</p> <blockquote> <p>"hat’s why our travel essentials are designed to last (and last) for every trip to come, so you can get out there and explore."</p> <p>- Away Luggage</p> </blockquote> <p>Not only does Away offer high-quality luggage options at reasonable prices, but it also believes that "to be a great business, you have to be a good one too." And the company strives to have a positive impact on its customers and their communities. This sets them apart from other high-end luggage companies.</p> <h3>6. <a rel="noopener" target="_blank" href="https://www.deathwishcoffee.com/collections/about-death-wish-coffee">Death Wish Coffee Co.</a>: We live to rebel against blah beans—and a boring, lackluster life.</h3> <p>Death Wish Coffee Co.'s goal is to fuel customers with the best tasting, highest quality, and strongest coffee. The company even goes as far as to say,</p> <blockquote> <p>"This seemingly standard flavor is here to flip you on your head with rich, deep notes of vanilla brewed into the boldest medium roast you know."</p> <p>- Death Wish Coffee Co.</p> </blockquote> <h3>7. <a rel="noopener" target="_blank" href="https://www.toms.com/impact">TOMS</a>: Wear TOMS. WEAR GOOD.</h3> <p>This shoe company does things differently from its competitors. When you purchase a pair of shoes from TOMS, you can pick an issue area that you'd like to stand for.</p> <p>The mission of the company is to change lives for the better. And since 2006, TOMS has given shoes, safe water, and vision to more than <a rel="noopener" target="_blank" href="https://stories.toms.com/impact/">94 million people</a>. It's a business that's creating change for a better tomorrow — for its customers and the people they're helping.</p> <blockquote> <p>"We’re in business to improve lives."</p> <p>- TOMS</p> </blockquote> <p> </p> <h3>8. <a rel="noopener" target="_blank" href="https://classpass.com/about">ClassPass</a>: Bringing together the world’s best classes and experiences into one app.</h3> <p>ClassPass makes group fitness accessible for its customer base through partnerships with fitness studios all over the U.S. and virtual class offerings.</p> <p>It changed consumers participate in group fitness by working with small businesses and studios to introduce them to a new market of consumers who want to get active.</p> <blockquote> <p>"We lead people to live inspired lives every day by introducing and seamlessly connecting them to soul-nurturing experiences."</p> <p>- ClassPass</p> </blockquote> <h3>9. <a rel="noopener" target="_blank" href="https://thrivemarket.com/myaisle/">Thrive Market</a>: Healthy groceries shouldn't break the bank.</h3> <p>Online grocery retailer Thrive Market's membership-based business model aims to make healthy food and household products affordable and accessible.</p> <p>They offer <a rel="noopener" target="_blank" href="https://thrivemarket.com/our-quality-standards">premium and organic products</a> for wholesale prices and for every annual membership purchased, they donate a membership to someone in need.</p> <blockquote> <p>"We’re on a mission to make healthy living easy and affordable for everyone."</p> <p>- Thrive Market</p> </blockquote> <p> </p> <h3>10. <a rel="noopener" target="_blank" href="https://www.sheamoisture.com/community-commerce/community-commerce/community-commerce-landing.html">SheaMoisture</a>: A better way to beautiful.</h3> <p>Beauty brand SheaMoisture provides hair and body care products formulated without harmful ingredients at an accessible price point.</p> <p>SheaMoisture invests proceeds from every sale towards their community commerce fund that supports small minority business owners.</p> <blockquote> <p>"At SheaMoisture we invest proceeds from every purchase into the community. When you purchase SheaMoisture, you are investing in women globally. Our educational and entrepreneurial programs are designed to create an inclusive and thriving society."</p> <p>- SheaMoisture</p> </blockquote> <h3>11. <a rel="noopener" target="_blank" href="https://anchor.fm/">Anchor</a>: Powerful tools for beginners, pros, and everyone in between — all for free.</h3> <p>Podcasting is a growing fast-growing medium. As of April 2023, <a href="https://podcastindex.org/" style="font-size: 11px;" rel="noopener" target="_blank">Podcast Index</a> reports that there were 116,895 shows published in the last three days, and 379,448 in the last 30.</p> <p>Podcast hosting platform Anchor (now part of Spotify for Podcasters) is up for the challenge, providing easy-to-use hosting and publishing software that makes launching a podcast easy, and cost-effective. Through its platform, users are able to create, distribute, and monetize their podcasts for free — a unique differentiator from other podcast hosting companies in the market.</p> <blockquote> <p>"Our mission is to democratize audio. We believe everyone should be able to have their voice heard, regardless of background or experience level. Our goal is to make podcasting easy and fun, without sacrificing the quality every podcaster deserves."</p> <p>- Anchor</p> </blockquote> <p>With a carefully crafted, unique selling proposition, you have a greater chance of moving forward with the prospect.</p> <p><em>Editor's note: This post was originally published in April 2020 and has been updated for comprehensiveness.</em></p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-3934a25d-e58d-447e-a2ee-5505db8c56ea"><span class="hs-cta-node hs-cta-3934a25d-e58d-447e-a2ee-5505db8c56ea" id="hs-cta-3934a25d-e58d-447e-a2ee-5505db8c56ea"><a href="https://cta-redirect.hubspot.com/cta/redirect/53/3934a25d-e58d-447e-a2ee-5505db8c56ea" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-3934a25d-e58d-447e-a2ee-5505db8c56ea" style="border-width:0px;" height="942" width="2693" src="https://no-cache.hubspot.com/cta/default/53/3934a25d-e58d-447e-a2ee-5505db8c56ea.png" alt="sales plan"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script><script type="text/javascript" nonce="WUgEyjP6yTB6fe66HugtNg=="> hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3934a25d-e58d-447e-a2ee-5505db8c56ea', {"useNewLoader":"true","region":"na1"}); </script></span></p> <p> </p></span> </div> <div class="blog-topics-container"> <span>Topics:</span> <a href="https://blog.hubspot.com/sales/essential-elements-of-a-successful-sales-pitch" class="blog-topic" data-hubs_params="false">Sales Pitch</a> </div> <div id="hs_cos_wrapper_blog_post_social_share" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section class="blog-post-social-share -hidden"> <h2 class="blog-post-social-share-title">Don't forget to share this post!</h2> <div class="blog-post-social-share-icon-container"> <a class="blog-social-share-button -twitter -social-share cl-socialButton -light -medium" href="https://twitter.com/intent/tweet?text='Unique%20Selling%20Proposition:%20What%20It%20Is%20&%20How%20to%20Develop%20a%20Great%20One%20via%20@HubSpot%20@mjhoffman%20'&url=https://blog.hubspot.com/sales/unique-selling-proposition" target="_blank" rel="noopener noreferrer" aria-label="Share on Twitter"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-twitter" /> </svg> </a> <a class="blog-social-share-button -facebook -social-share cl-socialButton -light -medium" href="https://www.facebook.com/sharer/sharer.php?quote=Unique%20Selling%20Proposition:%20What%20It%20Is%20&%20How%20to%20Develop%20a%20Great%20One&u=https://blog.hubspot.com/sales/unique-selling-proposition" target="_blank" rel="noopener noreferrer" aria-label="Share on Facebook"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-facebook" /> </svg> </a> <a class="blog-social-share-button -linkedin -social-share cl-socialButton -light -medium" href="https://www.linkedin.com/sharing/share-offsite/?url=https://blog.hubspot.com/sales/unique-selling-proposition" target="_blank" rel="noopener noreferrer" aria-label="Share on Linkedin"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-linkedin" /> </svg> </a> <a class="blog-social-share-button -messenger -social-share cl-socialButton -light -medium" href="https://www.facebook.com/dialog/send?app_id=140586622674265&link=https://blog.hubspot.com/sales/unique-selling-proposition&redirect_uri=https://blog.hubspot.com/sales/unique-selling-proposition&quote=Unique%20Selling%20Proposition:%20What%20It%20Is%20&%20How%20to%20Develop%20a%20Great%20One" target="_blank" rel="noopener noreferrer" aria-label="Share on Messenger"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-messenger" /> </svg> </a> <a class="blog-social-share-button -whatsapp -social-share cl-socialButton -light -medium" href="https://api.whatsapp.com/send?text=Unique%20Selling%20Proposition:%20What%20It%20Is%20&%20How%20to%20Develop%20a%20Great%20One%0a%0a$https://blog.hubspot.com/sales/unique-selling-proposition" target="_blank" rel="noopener noreferrer" aria-label="Share on Whatsapp"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-whatsapp" /> </svg> </a> <a class="blog-social-share-button -email -social-share cl-socialButton -light -medium" href="mailto:?body=https://blog.hubspot.com/sales/unique-selling-proposition&subject=Unique%20Selling%20Proposition:%20What%20It%20Is%20&%20How%20to%20Develop%20a%20Great%20One" target="_blank" rel="noopener noreferrer" aria-label="Share on Email"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-email" /> </svg> </a> </div> </section></div> </div> </div> <div id="hs_cos_wrapper_blog_post_suggested_content" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="blog-suggested-content"> <div class="cl-page-width"> <h2 class="blog-suggested-content-header">Related Articles</h2> <div class="cl-carousel -light" data-suggested-content-carousel> <div class="cl-carousel-controls"> <button class="blog-suggested-content-carousel-button cl-round-button -light" data-cl-carousel="<"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-left" /> </svg> <span class="visually-hidden">prev</span> </button> <button class="blog-suggested-content-carousel-button cl-round-button -light" data-cl-carousel=">"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-right" /> </svg> <span class="visually-hidden">next</span> </button> </div> <div class="cl-carousel-rail" data-cl-carousel="rail"> <ul class="cl-carousel-train"> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to 9 Sales Pitch Examples (Plus Tips on How to Write Your Own)" data-article-href="https://blog.hubspot.com/sales/sales-pitch-examples"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/sales-medium-350px.png'" src="https://www.hubspot.com/hubfs/sales-pitch-examples_2.webp" alt="9 Sales Pitch Examples (Plus Tips on How to Write Your Own)" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> 9 Sales Pitch Examples (Plus Tips on How to Write Your Own) </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Jul 09, 2024 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to 5 Tips for a Great Sales Hook, According to Sales Reps" data-article-href="https://blog.hubspot.com/sales/sales-hook"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/sales-medium-350px.png'" src="https://www.hubspot.com/hubfs/sales%20rep%20creating%20a%20good%20hook%20to%20attract%20new%20deals.jpg" alt="5 Tips for a Great Sales Hook, According to Sales Reps" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> 5 Tips for a Great Sales Hook, According to Sales Reps </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Feb 16, 2022 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to 8 Expert Tips for Pitching to Investors" data-article-href="https://blog.hubspot.com/sales/pitch-to-investors"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/sales-medium-350px.png'" src="https://www.hubspot.com/hubfs/How%20to%20Pitch%20to%20Investors%20%281%29.jpg" alt="8 Expert Tips for Pitching to Investors" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> 8 Expert Tips for Pitching to Investors </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Jul 06, 2021 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to How to Win a Deal on Shark Tank: The Anatomy of a Perfect Business Pitch [Infographic]" data-article-href="https://blog.hubspot.com/sales/anatomy-of-a-perfect-business-pitch"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/sales-medium-350px.png'" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/________SHARK%20%281%29.jpg" alt="How to Win a Deal on Shark Tank: The Anatomy of a Perfect Business Pitch [Infographic]" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> How to Win a Deal on Shark Tank: The Anatomy of a Perfect Business Pitch [Infographic] </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Jun 07, 2020 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to 5 Steps to Telling a Better Story in Your Next Sales Presentation" data-article-href="https://blog.hubspot.com/sales/storytelling-in-sales-netflix-worthy-narrative"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/sales-medium-350px.png'" src="https://www.hubspot.com/hubfs/528_Better%20Story%20in%20Your%20Next%20Sales%20Presentation.png" alt="5 Steps to Telling a Better Story in Your Next Sales Presentation" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> 5 Steps to Telling a Better Story in Your Next Sales Presentation </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Dec 18, 2019 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to 6 Essential Elements of a Successful Sales Pitch or Presentation [Infographic]" data-article-href="https://blog.hubspot.com/sales/essential-elements-of-a-successful-sales-pitch"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/sales-medium-350px.png'" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/sales-pitch.jpg" alt="6 Essential Elements of a Successful Sales Pitch or Presentation [Infographic]" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> 6 Essential Elements of a Successful Sales Pitch or Presentation [Infographic] </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Apr 09, 2019 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to 6 Types of Sales Pitches Every Salesperson Should Know" data-article-href="https://blog.hubspot.com/sales/sales-pitches-every-seller-should-know"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/sales-medium-350px.png'" src="https://www.hubspot.com/hubfs/Sales%20Pitches.png" alt="6 Types of Sales Pitches Every Salesperson Should Know" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> 6 Types of Sales Pitches Every Salesperson Should Know </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Aug 21, 2018 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to The Best Sales Pitch Isn’t a Pitch at All" data-article-href="https://blog.hubspot.com/sales/best-sales-pitch"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/sales-medium-350px.png'" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Sales_Blog/best-sales-pitch-compressor.jpg" alt="The Best Sales Pitch Isn’t a Pitch at All" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> The Best Sales Pitch Isn’t a Pitch at All </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> May 17, 2018 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to 60 Sensory Words and Phrases to Spice Up Your Sales Pitch in 2020" data-article-href="https://blog.hubspot.com/sales/sensory-words-to-spice-up-your-sales-pitch"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/sales-medium-350px.png'" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/00-Blog_Thinkstock_Images/sensory-words-compressor.jpg" alt="60 Sensory Words and Phrases to Spice Up Your Sales Pitch in 2020" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> 60 Sensory Words and Phrases to Spice Up Your Sales Pitch in 2020 </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Apr 12, 2018 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to Don’t Know the Answer? Try These 10 Tips for Thinking on Your Feet" data-article-href="https://blog.hubspot.com/sales/tips-thinking-on-your-feet"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/sales-medium-350px.png'" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/00-Blog_Thinkstock_Images/think-on-your-feet-compressor-295377-edited.jpg" alt="Don’t Know the Answer? Try These 10 Tips for Thinking on Your Feet" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> Don’t Know the Answer? Try These 10 Tips for Thinking on Your Feet </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Aug 04, 2017 </p> </footer> </div> </article> </li> </ul> </div> <div class="cl-carousel-dots"> <div class="cl-carousel-dots-rail"> <ul data-cl-carousel="dots"></ul> </div> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_blog_social_share_popover" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> </div> </main> <div id="hs_cos_wrapper_blog_exit_intent_popup" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="blog-exit-intent-modal" class="blog-exit-intent cl-modal" role="dialog" aria-modal="true" aria-labelledby="blog-exit-intent-modal-title" aria-describedby="blog-exit-intent-modal-description" data-form-id="d450c873-1d7b-49b7-a2dd-d9e0ef4752d5" data-portal-id="53" data-is-form-submitted="false" data-expiration-length="7"> <div class="cl-modal-backdrop" data-cl-modal="close"> <aside class="blog-exit-intent-modal cl-modal-main"> <div class="cl-modal-header -dark"> <h2 id="blog-exit-intent-modal-title" class="cl-modal-title"> <span class="blog-exit-intent-step" data-exit-intent-step="1">Join 41,000+ Fellow Sales Professionals </span> <span class="blog-exit-intent-step" data-exit-intent-step="2">Thanks for Subscribing!</span> </h2> <button class="blog-exit-intent-header-close cl-close" data-cl-modal="close"> <span class="visually-hidden">Close</span> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-close" /> </svg> </button> </div> <div class="blog-exit-intent-content cl-modal-content"> <div class="blog-exit-intent-body"> <p id="blog-exit-intent-modal-description" class="blog-exit-intent-text" data-exit-intent-step="1">Get expert sales tips straight to your inbox, and become a better seller. Subscribe to the Sales Blog below.</p> <div id="blog-exit-intent-form" class="blog-exit-intent-form-wrapper"> <form class="blog-exit-intent-form" data-formid="d450c873-1d7b-49b7-a2dd-d9e0ef4752d5" novalidate> <div class="blog-exit-intent-subscription"> <label class="blog-exit-intent-subscription-label cl-input -light -neutral"> <span class="blog-exit-intent-subscription-label-text">Email address*</span> <div class="blog-exit-intent-subscription-wrapper cl-input-wrapper"> <input class="blog-exit-intent-subscription-input cl-input-input -subscription-input" type="email" name="email" value="" required data-input-name="email" pattern="[A-Za-z0-9._+\-']+@[A-Za-z0-9.\-]+\.[A-Za-z]{2,}$"> <input class="blog-exit-intent-category-checkbox -subscription-input" hidden checked type="text" name="recent_custom_form_module_53" value="blog exit intent" data-input-name="recent_custom_form_module_53" data-subscription-type-id="171105" data-frequency="daily" data-frequency-field="blog_hubspots_inbound_sales_blog_subscription"> <input class="blog-exit-intent-subscription-input -subscription-input" hidden type="hidden" name="content_language" value="English" data-input-name="content_language"> <input class="blog-exit-intent-subscription-input -subscription-input" hidden type="hidden" name="lifecyclestage" value="subscriber" data-input-name="lifecyclestage"> </div> </label> <button class="blog-exit-intent-form-submit cl-button -primary -small" type="submit">Subscribe</button> </div> <p class="blog-exit-intent-error-text -small">Must enter a valid email</p> <p class="blog-exit-intent-form-privacy-policy -small">We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our <a href="https://legal.hubspot.com/privacy-policy">Privacy Policy</a>.</p> </form> <div class="blog-exit-intent-submitted-message" tabindex="-1" hidden aria-live="polite"> <p class="blog-exit-intent-submitted-message-text">Want to send productive sales emails that will consistently generate responses?<br><a href="https://offers.hubspot.com/25-proven-sales-email-templates">Check out our 25 Proven Sales Email Templates.</a></p> <button class="blog-exit-intent-submitted-message-button cl-button -primary -medium" data-cl-modal="close" data-exit-intent-step="2">Close</button> </div> </div> </div> <footer class="blog-exit-intent-footer"> <img src="https://www.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Icons/Sprocket.svg" alt="HubSpot Logo" loading="lazy" width="30" height="32"> <p class="blog-exit-intent-text">Not using <a class="blog-exit-intent" data-navigation-params="blog-lead-flows-virality" href="https://app.hubspot.com/signup/crm">HubSpot</a> yet?</p> </footer></div> </aside></div> </div> </div> </div> <div id="hs_cos_wrapper_blog_post_sticky_cta" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="blog-post-sticky-cta -hidden -light" id="blog-post-sticky-cta" data-banner-state="expanded" data-form-state="disabled" data-sticky-state="hidden"> <div class="blog-post-sticky-cta-static"> <button class="blog-post-sticky-cta-button " aria-expanded="true" aria-controls="blog-post-sticky-cta-expanded-content"> <span class="visually-hidden">Pop up for</span> <span class="blog-post-sticky-cta-title">DOWNLOAD NOW: FREE SALES PLAN TEMPLATE</span> <span class="blog-post-sticky-cta-title-offer">FREE SALES PLAN TEMPLATE</span> <div class="blog-post-sticky-cta-toggle-arrow cl-round-button -light -small"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-up" /> </svg> </div> </button> <div class="blog-post-sticky-cta-expanded-content" id="blog-post-sticky-cta-expanded-content"> <p class="blog-post-sticky-cta-complementary-text">Outline your company's sales strategy in one simple, coherent plan.</p> <button type="button" class="blog-post-sticky-cta-form-toggler cl-button -primary -light -medium" aria-expanded="false" aria-controls="blog-post-sticky-cta-form-container"> <span class="visually-hidden">DOWNLOAD FOR FREE</span> DOWNLOAD FOR FREE </button> </div> <div class="blog-post-sticky-cta-form-container" id="blog-post-sticky-cta-form-container" data-json-id=""> <style>@keyframes msf-progress { 0% { transform: scaleX(0); opacity: 0; } 100% { transform: scaleX(1); opacity: 1; } } @keyframes msf-appear { 0% { scale: 0; } 100% { scale: 1; } } .msf-container { --rff-indicator-outline-color: var(--light-theme-background-01); --rff-indicator-incomplete-background-color: var(--cl-color-container-03); --rff-indicator-complete-background-color: var(--cl-color-success-01); --rff-indicator-incomplete-text-color: var(--cl-color-text-01); --rff-indicator-complete-text-color: var(--cl-color-text-on-color-01); --rff-indicator-incomplete-border-color: var(--cl-color-border-03); --rff-indicator-complete-border-color: transparent; margin: 0 auto; max-width: 720px; container-name: msf-container; container-type: inline-size; &.-dark { --rff-indicator-outline-color: var(--dark-theme-background-02); } } .msf-header { text-align: center; margin: 2em 0 0 0; } .msf-progress-bar { position: absolute; z-index: 0; top: 50%; left: 0; right: 0; transform: translateY(-50%) scaleX(0); opacity: 0; height: 2px; background-color: var(--light-theme-border-02); transform-origin: left; } .msf-container[data-show-steps='true'] .msf-progress-bar { animation: msf-progress 1s linear forwards; } .msf-progress-header { position: relative; max-width: 860px; margin: 1rem auto 2.5rem; } .msf-indicators { list-style: none; width: 100%; display: flex; justify-content: space-between; flex-direction: row; } .msf-indicator { position: relative; z-index: 1; display: flex; justify-content: center; align-items: center; width: 2rem; height: 2rem; color: var(--rff-indicator-incomplete-text-color); background-color: var(--rff-indicator-incomplete-background-color); border: 2px solid var(--rff-indicator-incomplete-border-color); border-radius: 50%; outline: 8px solid var(--rff-indicator-outline-color); scale: 0; transition: 0.3s background-color linear; font-size: var(--font-size-h6, 1rem); font-weight: var(--font-weight-h6, 500); line-height: var(--line-height-h6, 1.75); } .msf-indicator .cl-icon { display: none; } .msf-description { margin-bottom: 1.5rem; } .msf-container[data-show-steps='true'] .msf-indicator { animation: msf-appear 0.3s ease-out forwards; animation-delay: var(--delay); } .msf-indicator.complete, .msf-indicator.active { background-color: var(--rff-indicator-complete-background-color); color: var(--rff-indicator-complete-text-color); border-color: var(--rff-indicator-complete-border-color); } .msf-indicator.complete .cl-icon { height: 1rem; width: 1rem; position: absolute; fill: currentColor; display: flex; } .msf-indicator.complete > span { opacity: 0; /* effectively visually-hidden */ } .msf { --current-step: 1; position: relative; margin: 0 auto; max-width: 1080px; overflow: hidden; padding: 0.5rem; } .msf-list { display: flex; flex-direction: row; flex-wrap: nowrap; width: 100%; list-style: none; transform: translateX(calc(-100% * (var(--current-step) - 1))); transition: transform 0.35s ease-in-out; } .msf-step { width: 100%; min-width: 100%; display: flex; flex-direction: column; align-items: center; visibility: hidden; } .msf-step[data-active='true'] { visibility: visible; } .msf-step-fields { display: flex; flex-direction: column; } @container msf-container (width >= 600px) { .msf-step-fields { flex-direction: row; } } .msf-field + .msf-field { padding-top: 1.5rem; } @container msf-container (width >= 600px) { .msf-field + .msf-field { padding-left: 1.5rem; padding-top: 0; } } .msf-legal { max-height: 0; overflow: hidden; transition: max-height 0.5s ease-in; text-align: left; font-size: var(--font-size-small); line-height: var(--line-height-small); margin-top: 1.5rem; } .msf-legal > p { font-size: var(--font-size-small); line-height: var(--line-height-small); } .msf-navigation { position: relative; width: 100%; display: flex; align-items: center; justify-content: space-between; padding-top: 2rem; } .msf-next { position: relative; } .msf-submit { position: absolute; right: 0; visibility: hidden; } .msf[data-step='1'] .msf-previous { visibility: hidden; } .msf[data-last-step='true'] .msf-next { visibility: hidden; } .msf[data-last-step='true'] .msf-submit { visibility: visible; } .msf[data-last-step='true'] .msf-legal { max-height: 100vh; } /* Component library validation */ .msf .cl-input .cl-input-status { display: none; } .msf .cl-input.-invalid .cl-input-status { display: unset; } /* Loading states for CTAs */ .msf .cl-button { min-height: 41px; } .msf .cl-loading { position: absolute; display: none; top: 50%; left: 50%; transform: translate(-50%, -50%); } .msf-submit.loading > span, .msf-next.loading > span { visibility: hidden; } .msf-submit.loading > .cl-loading, .msf-next.loading > .cl-loading { display: block; } </style> <script id="rff-user-data" type="application/json" nonce="WUgEyjP6yTB6fe66HugtNg=="> { "firstName": "", "lastName": "", "email": "", "company": "", "website": "", "phone": "", "employees": "", "ipAddress": "8.222.208.146", "ipCountry": "sg", "partners": "", "customHiddenFields": [], "language": "en", "pageId": "9645966934" } </script> <div class="msf-sticky-cta-form-container"> <div class="msf-container -light"> <div class="msf-header"> <div class="msf-progress-header"> <div class="msf-progress-bar" aria-hidden="true"></div> <ul class="msf-indicators" aria-label="Steps"></ul> </div></div> <form class="msf" data-theme="light" data-form-id="45afae4b-f2a7-4d63-b4bf-d8a4418bbcc1" data-response-type="redirect" data-redirect-url="https://offers.hubspot.com/thank-you/sales-plan-template?hubs_post-cta=on-page-redirect&hubs_post=blog.hubspot.com/sales/unique-selling-proposition " data-followup-email-id="" data-display-option="sticky" data-step="1" data-modal-id=""> </form> </div> </div> </div> </div> <div class="blog-post-sticky-cta-personalized -hidden"> <button class="blog-post-sticky-cta-button" aria-expanded="true" aria-controls="blog-post-sticky-cta-expanded-content"> <span class="visually-hidden">Pop up for</span> <span class="blog-post-sticky-cta-title">FREE SALES SOFTWARE</span> <span class="blog-post-sticky-cta-title-offer">FREE SALES SOFTWARE</span> <div class="blog-post-sticky-cta-toggle-arrow cl-round-button -light -small"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-up" /> </svg> </div> </button> <div class="blog-post-sticky-cta-expanded-content" id="blog-post-sticky-cta-expanded-content"> <p class="blog-post-sticky-cta-complementary-text">Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs</p> <a class="blog-post-sticky-cta-form-toggler cl-button -primary -light -medium blog-post-personalized-cta-redirect" href="https://www.hubspot.com/products/sales/get-started?" target="_blank"> START FREE OR GET A DEMO </a> </div> </div> </div></div> <footer class="hsg-footer"> <div class="hsg-footer__layout"> <div class="hsg-footer__nav-utilities" id="back-link"> <div class="hsg-footer__nav-utilities-home -dark"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-previous"></use> </svg> <span class="hsg-footer__nav-utilities-home-text">Back</span> </div> <button class="hsg-footer__nav-utilities-close" role="presentation"> <svg class="cl-icon"> <use href="#cl-icon-close"></use> </svg> <span class="visually-hidden">Close</span> </button> </div> <nav class="hsg-footer__nav"> <div class="hsg-footer__nav-left"> <section class="hsg-footer__nav-column hsg-footer__nav-column-left"> <h2 class="hsg-footer__nav-heading"> <button class="hsg-footer__nav-toggle" tabindex="-1" aria-disabled="true"> <span>Popular Features</span> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> </button> </h2> <ul> <li class="hsg-footer__nav-item" data-order="1"> <a class="ga_nav_link footer" href="https://www.hubspot.com/products" data-order="1" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > All Products and Features"> All Products and Features </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">All Products and Features</span> </li> <li class="hsg-footer__nav-item" data-order="2"> <a class="ga_nav_link " href="https://www.hubspot.com/products/sales/schedule-meeting" data-order="2" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Meeting Scheduler App"> Free Meeting Scheduler App </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Meeting Scheduler App</span> </li> <li class="hsg-footer__nav-item" data-order="3"> <a class="ga_nav_link footer-features-breeze" href="https://www.hubspot.com/products/artificial-intelligence" data-order="3" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Breeze AI Tools"> Breeze AI Tools </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Breeze AI Tools</span> </li> <li class="hsg-footer__nav-item" data-order="4"> <a class="ga_nav_link " href="https://www.hubspot.com/products/sales/email-tracking" data-order="4" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Email Tracking Software"> Email Tracking Software </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Email Tracking Software</span> </li> <li class="hsg-footer__nav-item" data-order="5"> <a class="ga_nav_link " href="https://www.hubspot.com/products/cms/ai-content-writer" data-order="5" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > AI Content Writer"> AI Content Writer </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">AI Content Writer</span> </li> <li class="hsg-footer__nav-item" data-order="6"> <a class="ga_nav_link " href="https://www.hubspot.com/products/cms/ai-website-generator" data-order="6" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > AI Website Generator"> AI Website Generator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">AI Website Generator</span> </li> <li class="hsg-footer__nav-item" data-order="7"> <a class="ga_nav_link " href="https://www.hubspot.com/products/marketing/email" data-order="7" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Email Marketing Software"> Email Marketing Software </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Email Marketing Software</span> </li> <li class="hsg-footer__nav-item" data-order="8"> <a class="ga_nav_link " href="https://www.hubspot.com/products/crm/lead-management" data-order="8" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Lead Management Software"> Lead Management Software </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Lead Management Software</span> </li> <li class="hsg-footer__nav-item" data-order="9"> <a class="ga_nav_link " href="https://www.hubspot.com/products/marketing/ai-email-writer" data-order="9" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > AI Email Writer"> AI Email Writer </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">AI Email Writer</span> </li> <li class="hsg-footer__nav-item" data-order="10"> <a class="ga_nav_link " href="https://www.hubspot.com/products/cms/drag-and-drop-website-builder" data-order="10" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Website Builder"> Free Website Builder </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Website Builder</span> </li> <li class="hsg-footer__nav-item" data-order="11"> <a class="ga_nav_link " href="https://www.hubspot.com/products/sales/email-templates-sales" data-order="11" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Sales Email Templates"> Sales Email Templates </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Sales Email Templates</span> </li> <li class="hsg-footer__nav-item" data-order="12"> <a class="ga_nav_link " href="https://www.hubspot.com/products/marketing/forms" data-order="12" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Online Form Builder"> Free Online Form Builder </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Online Form Builder</span> </li> <li class="hsg-footer__nav-item" data-order="13"> <a class="ga_nav_link " href="https://www.hubspot.com/products/crm/chatbot-builder" data-order="13" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Chatbot Builder"> Free Chatbot Builder </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Chatbot Builder</span> </li> <li class="hsg-footer__nav-item" data-order="14"> <a class="ga_nav_link " href="https://www.hubspot.com/products/crm/live-chat" data-order="14" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Live Chat Software"> Free Live Chat Software </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Live Chat Software</span> </li> <li class="hsg-footer__nav-item" data-order="15"> <a class="ga_nav_link " href="https://www.hubspot.com/products/marketing/analytics" data-order="15" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Marketing Analytics"> Marketing Analytics </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Marketing Analytics</span> </li> <li class="hsg-footer__nav-item" data-order="16"> <a class="ga_nav_link " href="https://www.hubspot.com/products/marketing/landing-pages" data-order="16" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Landing Page Builder"> Free Landing Page Builder </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Landing Page Builder</span> </li> <li class="hsg-footer__nav-item" data-order="17"> <a class="ga_nav_link " href="https://www.hubspot.com/products/cms/web-hosting" data-order="17" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Web Hosting"> Free Web Hosting </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Web Hosting</span> </li> </ul> </section> </div> <div class="hsg-footer__nav-right"> <div class="hsg-footer__nav-full"> <section class="hsg-footer__nav-column "> <h2 class="hsg-footer__nav-heading"> <button class="hsg-footer__nav-toggle" tabindex="-1" aria-disabled="true"> <span>Free Tools</span> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> </button> </h2> <ul> <li class="hsg-footer__nav-item" data-order="1"> <a class="ga_nav_link " href="https://www.hubspot.com/free-business-tools" data-order="1" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > See All Free Business Tools"> See All Free Business Tools </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">See All Free Business Tools</span> </li> <li class="hsg-footer__nav-item" data-order="2"> <a class="ga_nav_link " href="https://www.hubspot.com/ai-search-grader" data-order="2" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > AI Search Grader"> AI Search Grader </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">AI Search Grader</span> </li> <li class="hsg-footer__nav-item" data-order="3"> <a class="ga_nav_link " href="https://www.hubspot.com/clip-creator" data-order="3" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Clip Creator"> Clip Creator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Clip Creator</span> </li> <li class="hsg-footer__nav-item" data-order="4"> <a class="ga_nav_link " href="https://website.grader.com/" data-order="4" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Website Grader"> Website Grader </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Website Grader</span> </li> <li class="hsg-footer__nav-item" data-order="5"> <a class="ga_nav_link " href="https://www.hubspot.com/make-my-persona" data-order="5" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Make My Persona"> Make My Persona </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Make My Persona</span> </li> <li class="hsg-footer__nav-item" data-order="6"> <a class="ga_nav_link " href="https://www.hubspot.com/email-signature-generator" data-order="6" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Email Signature Generator"> Email Signature Generator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Email Signature Generator</span> </li> <li class="hsg-footer__nav-item" data-order="7"> <a class="ga_nav_link " href="https://www.hubspot.com/brand-kit-generator" data-order="7" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Brand Kit Generator"> Brand Kit Generator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Brand Kit Generator</span> </li> <li class="hsg-footer__nav-item" data-order="8"> <a class="ga_nav_link " href="https://www.hubspot.com/blog-topic-generator" data-order="8" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Blog Ideas Generator"> Blog Ideas Generator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Blog Ideas Generator</span> </li> <li class="hsg-footer__nav-item" data-order="9"> <a class="ga_nav_link " href="https://www.hubspot.com/invoice-template-generator" data-order="9" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Invoice Generator"> Invoice Generator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Invoice Generator</span> </li> <li class="hsg-footer__nav-item" data-order="10"> <a class="ga_nav_link " href="https://www.hubspot.com/business-templates" data-order="10" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Free Business Templates"> Free Business Templates </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Business Templates</span> </li> <li class="hsg-footer__nav-item" data-order="11"> <a class="ga_nav_link " href="https://www.hubspot.com/guide-creator" data-order="11" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Guide Creator"> Guide Creator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Guide Creator</span> </li> <li class="hsg-footer__nav-item" data-order="12"> <a class="ga_nav_link " href="https://www.hubspot.com/comparisons" data-order="12" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Software Comparisons Library"> Software Comparisons Library </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Software Comparisons Library</span> </li> <li class="hsg-footer__nav-item" data-order="13"> <a class="ga_nav_link " href="https://ecosystem.hubspot.com/marketplace/website" data-order="13" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Template Marketplace"> Template Marketplace </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Template Marketplace</span> </li> <li class="hsg-footer__nav-item" data-order="14"> <a class="ga_nav_link " href="https://www.hubspot.com/campaign-assistant" data-order="14" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Campaign Assistant"> Campaign Assistant </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Campaign Assistant</span> </li> <li class="hsg-footer__nav-item" data-order="15"> <a class="ga_nav_link " href="https://www.hubspot.com/free-business-tools/landing-page-gpt" data-order="15" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Landing Page Creator"> Landing Page Creator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Landing Page Creator</span> </li> </ul> </section> </div> <div class="hsg-footer__nav-full"> <section class="hsg-footer__nav-column "> <h2 class="hsg-footer__nav-heading"> <button class="hsg-footer__nav-toggle" tabindex="-1" aria-disabled="true"> <span>Company</span> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> </button> </h2> <ul> <li class="hsg-footer__nav-item" data-order="1"> <a class="ga_nav_link " href="https://www.hubspot.com/our-story" data-order="1" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > About Us"> About Us </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">About Us</span> </li> <li class="hsg-footer__nav-item" data-order="2"> <a class="ga_nav_link " href="https://www.hubspot.com/careers" data-order="2" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > Careers"> Careers </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Careers</span> </li> <li class="hsg-footer__nav-item" data-order="3"> <a class="ga_nav_link " href="https://www.hubspot.com/company/management" data-order="3" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > Management Team"> Management Team </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Management Team</span> </li> <li class="hsg-footer__nav-item" data-order="4"> <a class="ga_nav_link " href="https://www.hubspot.com/company/board-of-directors" data-order="4" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > Board of Directors"> Board of Directors </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Board of Directors</span> </li> <li class="hsg-footer__nav-item" data-order="5"> <a class="ga_nav_link " href="https://ir.hubspot.com/?_ga=2.262843276.12874469.1592422655-430007000.1592422655" data-order="5" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > Investor Relations"> Investor Relations </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Investor Relations</span> </li> <li class="hsg-footer__nav-item" data-order="6"> <a class="ga_nav_link " href="https://blog.hubspot.com" data-order="6" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > Blog"> Blog </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Blog</span> </li> <li class="hsg-footer__nav-item" data-order="7"> <a class="ga_nav_link " href="https://www.hubspot.com/company/contact" data-order="7" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > Contact Us"> Contact Us </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Contact Us</span> </li> </ul> </section> </div> <div class="hsg-footer__nav-split"> <section class="hsg-footer__nav-column "> <h2 class="hsg-footer__nav-heading"> <button class="hsg-footer__nav-toggle" tabindex="-1" aria-disabled="true"> <span>Customers</span> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> </button> </h2> <ul> <li class="hsg-footer__nav-item" data-order="1"> <a class="ga_nav_link " href="https://help.hubspot.com/" data-order="1" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Customers > Customer Support"> Customer Support </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Customer Support</span> </li> <li class="hsg-footer__nav-item" data-order="2"> <a class="ga_nav_link " href="https://www.hubspot.com/hubspot-user-groups" data-order="2" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Customers > Join a Local User Group"> Join a Local User Group </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Join a Local User Group</span> </li> </ul> </section> <section class="hsg-footer__nav-column "> <h2 class="hsg-footer__nav-heading"> <button class="hsg-footer__nav-toggle" tabindex="-1" aria-disabled="true"> <span>Partners</span> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> </button> </h2> <ul> <li class="hsg-footer__nav-item" data-order="1"> <a class="ga_nav_link " href="https://www.hubspot.com/partners" data-order="1" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Partners > All Partner Programs"> All Partner Programs </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">All Partner Programs</span> </li> <li class="hsg-footer__nav-item" data-order="2"> <a class="ga_nav_link " href="https://www.hubspot.com/partners/solutions" data-order="2" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Partners > Solutions Partner Program"> Solutions Partner Program </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Solutions Partner Program</span> </li> <li class="hsg-footer__nav-item" data-order="3"> <a class="ga_nav_link " href="https://www.hubspot.com/partners/app" data-order="3" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Partners > App Partner Program"> App Partner Program </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">App Partner Program</span> </li> <li class="hsg-footer__nav-item" data-order="4"> <a class="ga_nav_link " href="https://www.hubspot.com/startups/partners" data-order="4" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Partners > HubSpot for Startups"> HubSpot for Startups </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">HubSpot for Startups</span> </li> <li class="hsg-footer__nav-item" data-order="5"> <a class="ga_nav_link " href="https://www.hubspot.com/partners/affiliates" data-order="5" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Partners > Affiliate Program"> Affiliate Program </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Affiliate Program</span> </li> </ul> </section> </div> </div> </nav> </div> <section class="hsg-footer__contact-links social-cl"> <ul class="hsg-footer__social"><li> <a href="https://www.facebook.com/hubspot" target="_blank" class="ga_nav_link hstc_facebook" data-order="1" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Facebook"> <svg class="cl-icon"> <use href="#cl-icon-facebook" /> </svg> <span class="hidden-social">Facebook</span> </a> </li><li> <a href="https://www.instagram.com/hubspot/" target="_blank" class="ga_nav_link hstc_instagram" data-order="2" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Instagram"> <svg class="cl-icon"> <use href="#cl-icon-instagram" /> </svg> <span class="hidden-social">Instagram</span> </a> </li><li> <a href="https://youtube.com/user/HubSpot" target="_blank" class="ga_nav_link hstc_youtube" data-order="3" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Youtube"> <svg class="cl-icon"> <use href="#cl-icon-youtube" /> </svg> <span class="hidden-social">Youtube</span> </a> </li><li> <a href="https://x.com/HubSpot" target="_blank" class="ga_nav_link hstc_twitter" data-order="4" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Twitter"> <svg class="cl-icon"> <use href="#cl-icon-twitter" /> </svg> <span class="hidden-social">Twitter</span> </a> </li><li> <a href="https://www.linkedin.com/company/hubspot" target="_blank" class="ga_nav_link hstc_linkedin" data-order="5" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Linkedin"> <svg class="cl-icon"> <use href="#cl-icon-linkedin" /> </svg> <span class="hidden-social">Linkedin</span> </a> </li><li> <a href="https://medium.com/@HubSpot" target="_blank" class="ga_nav_link hstc_medium" data-order="6" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Medium"> <svg class="cl-icon"> <use href="#cl-icon-medium" /> </svg> <span class="hidden-social">Medium</span> </a> </li><li> <a href="https://www.tiktok.com/@hubspot" target="_blank" class="ga_nav_link hstc_medium" data-order="7" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Tiktok"> <svg class="cl-icon"> <use href="#cl-icon-tiktok" /> </svg> <span class="hidden-social">Tiktok</span> </a> </li></ul> </section> <section class="hsg-footer__bottom"> <div class="hsg-footer__apps"><a class="ga_nav_link hsg-footer__app" href="https://apps.apple.com/us/app/hubspot/id1107711722" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Download on the App Store"> <img class="en-homepage-mobile-footer-apple" src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=136&height=45&name=app%20store%20high%20res.png" alt="Download on the App Store" width="136" height="45" loading="lazy" srcset="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=68&height=23&name=app%20store%20high%20res.png 68w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=136&height=45&name=app%20store%20high%20res.png 136w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=204&height=68&name=app%20store%20high%20res.png 204w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=272&height=90&name=app%20store%20high%20res.png 272w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=340&height=113&name=app%20store%20high%20res.png 340w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=408&height=135&name=app%20store%20high%20res.png 408w" sizes="(max-width: 136px) 100vw, 136px"> </a><a class="ga_nav_link hsg-footer__app" href="https://play.google.com/store/apps/details?id=com.hubspot.android&hl=en_US" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Get it on Google Play"> <img class="en-homepage-mobile-footer-google" src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=136&height=45&name=google%20play%20high%20res.png" alt="Get it on Google Play" width="136" height="45" loading="lazy" srcset="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=68&height=23&name=google%20play%20high%20res.png 68w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=136&height=45&name=google%20play%20high%20res.png 136w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=204&height=68&name=google%20play%20high%20res.png 204w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=272&height=90&name=google%20play%20high%20res.png 272w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=340&height=113&name=google%20play%20high%20res.png 340w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=408&height=135&name=google%20play%20high%20res.png 408w" sizes="(max-width: 136px) 100vw, 136px"> </a></div> <div class="hsg-footer__logo"> <a href="https://www.hubspot.com" aria-label="HubSpot" class="global-nav-logo-wrapper ga_nav_link " data-ga_nav_type="footer_nav" data-ga_nav_tree_text="HubSpot Logo"> <img class="" alt="HubSpot" src="data:image/svg+xml;base64,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" width="100" height="30" loading="lazy"> </a> <p>Copyright © 2024 HubSpot, Inc.</p> </div> <div class="hsg-footer__copyright"> <ul><li><a href="https://legal.hubspot.com/legal-stuff" class="ga_nav_link" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Legal Stuff">Legal Stuff</a></li> <li><a href="https://legal.hubspot.com/privacy-policy" class="ga_nav_link" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Privacy Policy">Privacy Policy</a></li> <li><a href="https://legal.hubspot.com/security" class="ga_nav_link" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Security">Security</a></li> <li><a href="https://legal.hubspot.com/website-accessibility" class="ga_nav_link" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Website Accessibility">Website Accessibility</a></li> <li class="hs-footer-cookie-settings" hidden> <a href=""></a> </li> </ul> </div> </section> </footer> <script nonce="WUgEyjP6yTB6fe66HugtNg=="> window.addEventListener('load',function(){var links=document.querySelectorAll('link.hs-async-css');Array.prototype.forEach.call(links,function(l){l.setAttribute('rel','stylesheet')})});</script>  <script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script src="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/80991207740/1726142624301/_Web_Team_Assets/Component_Modules/assets/icons.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/56723797352/1730819306806/_Web_Team_Assets/Blog/assets/main.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script defer src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/61924670007/1732615466375/_Web_Team_Assets/Blog/assets/vendors.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script nonce="WUgEyjP6yTB6fe66HugtNg=="> var hsVars = hsVars || {}; hsVars['language'] = 'en-us'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script defer src="https://cdn2.hubspot.net/hub/53/hub_generated/module_assets/77591971357/1727898803695/module_77591971357_read-time-bar.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/109526302883/1732615463828/_Web_Team_Assets/Blog/templates/partials/blog-navigation/navigation.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/145435905903/1732042952770/_Web_Team_Assets/Website/views/_layouts/partials/assets/core/footer.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/145435696781/1732042962604/_Web_Team_Assets/Website/views/_layouts/partials/assets/core/nav-shared.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script src="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/180019264802/1727862774998/_Web_Team_Assets/Component_Modules/assets/check-animated-svg.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script defer src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/69920707401/1732615458227/module_69920707401_social-share-on-page.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/134601846578/1730819299990/_Web_Team_Assets/Blog/macros/social-share/social-share.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script defer src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/69920707403/1731321582684/module_69920707403_suggested-content.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script defer src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/77591239588/1731321582603/module_77591239588_social-share-popover.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script defer src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/118908327807/1732615454755/module_118908327807_blog-exit-intent-popup.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script async src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/70928313387/1732615458493/module_70928313387_sticky-cta.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/182662715763/1731321601107/_Web_Team_Assets/Blog/macros/personalization/personalized-sticky-cta.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script defer src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/167517199999/1731673398766/_Web_Team_Assets/multi-step-form/macros/renderMSF/script.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script defer src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/77591971376/1730819304975/_Web_Team_Assets/Blog/templates/pages/post/post.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script>  <script type="text/javascript" nonce="WUgEyjP6yTB6fe66HugtNg=="> var _hsq = _hsq || []; _hsq.push(["setContentType", "blog-post"]); _hsq.push(["setCanonicalUrl", "https:\/\/blog.hubspot.com\/sales\/unique-selling-proposition"]); _hsq.push(["setPageId", "9645966934"]); _hsq.push(["setContentMetadata", { "contentPageId": 9645966934, "legacyPageId": "9645966934", "contentFolderId": null, "contentGroupId": 279673741, "abTestId": null, "languageVariantId": 9645966934, "languageCode": "en-us", }]); </script> <script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/53.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script>  <script type="text/javascript" nonce="WUgEyjP6yTB6fe66HugtNg=="> var hsVars = { render_id: "7283fe59-4fe6-4abd-a83a-7a908316c2fb", ticks: 1732676444893, page_id: 9645966934, content_group_id: 279673741, portal_id: 53, app_hs_base_url: "https://app.hubspot.com", cp_hs_base_url: "https://cp.hubspot.com", language: "en-us", analytics_page_type: "blog-post", scp_content_type: "", analytics_page_id: "9645966934", category_id: 3, folder_id: 0, is_hubspot_user: false } </script> <script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.354/js/index.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script type="text/javascript" src="https://js.hubspot.com/ut-js/hubspot-dot-com.js" defer nonce="WUgEyjP6yTB6fe66HugtNg=="></script>   <script type="text/javascript" src="https://www.hubspot.com/wt-assets/static-files/mktg-analytics/latest/bundle.min.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script> <script type="text/javascript" src="https://static.hsappstatic.net/affiliates-landing-embed/ex/referral.js" nonce="WUgEyjP6yTB6fe66HugtNg=="></script>  </body></html>

CINXE.COM

Unique Selling Proposition: What It Is & How to Develop a Great One