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How to Sell Direct With WooCommerce
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WooCommerce</h1><ul class="entry-meta" data-type="label:none" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a href="https://blog.lulu.com/author/paulhlulu/" tabindex="-1" class="ct-media-container-static"><img decoding="async" src="https://blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png" width="30" height="30" style="height:30px" alt="Paul H"></a><span>By</span><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url" data-label="By"><span itemprop="name">Paul H</span></a></li></ul> </header> </div> <div class="entry-content is-layout-flow"> <div class="shared-counts-wrap before_content style-classic"><a href="https://www.facebook.com/sharer/sharer.php?u=https://blog.lulu.com/how-to-sell-direct-with-woocommerce/&display=popup&ref=plugin&src=share_button" title="Share on Facebook" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button 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22q-38.857 0-77.143-18.286t-54.857-50.286q-5.714 22.286-16 64.286t-13.429 54.286-11.714 40.571-14.857 40.571-18.286 35.714-26.286 44.286-35.429 49.429l-8 2.857-5.143-5.714q-8.571-89.714-8.571-107.429 0-52.571 12.286-118t38-164.286 29.714-116q-18.286-37.143-18.286-96.571 0-47.429 29.714-89.143t75.429-41.714q34.857 0 54.286 23.143t19.429 58.571q0 37.714-25.143 109.143t-25.143 106.857q0 36 25.714 59.714t62.286 23.714q31.429 0 58.286-14.286t44.857-38.857 32-54.286 21.714-63.143 11.429-63.429 3.714-56.857q0-98.857-62.571-154t-163.143-55.143q-114.286 0-190.857 74t-76.571 187.714q0 25.143 7.143 48.571t15.429 37.143 15.429 26 7.143 17.429q0 16-8.571 41.714t-21.143 25.714q-1.143 0-9.714-1.714-29.143-8.571-51.714-32t-34.857-54-18.571-61.714-6.286-60.857z"></path></svg></span><span class="shared-counts-label">Pin</span></span></a></div> <p>If you’ve got your own website, there’s a good chance you’re either using or considering using WordPress. They are a massive presence on the web—<a href="https://blog.hubspot.com/website/wordpress-stats" target="_blank" rel="noopener" title="">according to HubSpot data</a>, 45.8% of all sites in 2023 were built on WordPress. </p> <p>It’s no wonder so many creators trust WordPress—the platform is versatile, simple to set up, generally easy to use, and affordable. Perhaps most importantly, WordPress has a massive plug-in library, giving creators at all skill levels the tools to customize websites.</p> <p>This leads me to my point: if you’re using WordPress to publish books, you should be using Lulu Direct.</p> <div class="alignwide wp-block-ugb-container ugb-container ugb-8be1981 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile" data-block-type="core"><style>.ugb-8be1981-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-8be1981-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-8be1981-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-8be1981-content-wrapper"> <div class="klaviyo-form-VGjbty"></div> </div></div></div></div></div></div> <div class="wp-block-ugb-container ugb-container ugb-6f8b560 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb--hide-desktop"><style>.ugb-6f8b560-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-6f8b560-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-6f8b560-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-6f8b560-content-wrapper"> <div class="klaviyo-form-RQ2psk"></div> </div></div></div></div></div></div> <h2 class="wp-block-heading" data-block-type="core">What Is Lulu Direct?</h2> <p>Alongside selling courses and speaking, publishing a book is the best way to monetize your content to grow your business.</p> <p>You can always sell a book on Amazon, but serious content entrepreneurs value the extra income and data from selling directly. With our Lulu Direct integration, you connect Lulu’s bookstore-quality print-on-demand services to your ecommerce site, selling books directly to your fans. You have no upfront costs, and you get to keep 100% of the profits.</p> <p>Lulu Direct seamlessly integrates with <a href="https://woo.com/" target="_blank" rel="noopener" title="">WooCommerce</a>, the dedicated ecommerce service for WordPress. </p> <p>See where I’m going here?</p> <div class="alignwide wp-block-ugb-cta ugb-cta ugb-4578b53 ugb-cta ugb-cta--v2 ugb-main-block ugb--hide-tablet ugb--hide-mobile" data-block-type="core"><style>.ugb-4578b53 .ugb-cta__item{border-radius:8px !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2022/03/lulu-direct-image-banner.jpeg)}.ugb-4578b53 .ugb-cta__item:before{opacity:0.5}.ugb-4578b53 .ugb-cta__title{font-size:24px !important;font-weight:900 !important;color:var(--stk-global-color-76670,#ffffff);text-align:left !important}.ugb-4578b53 .ugb-cta__description{margin-bottom:16px !important;color:var(--stk-global-color-76670,#ffffff);text-align:left !important}.ugb-4578b53 .ugb-button-container{text-align:left !important}.ugb-4578b53 .ugb-button{background-color:#000083}.ugb-4578b53 .ugb-button .ugb-button--inner,.ugb-4578b53 .ugb-button svg:not(.ugb-custom-icon){color:var(--stk-global-color-76670,#ffffff) !important}@media screen and (min-width:768px){.ugb-4578b53 > .ugb-inner-block > .ugb-block-content > *{padding-right:500px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb-container-link ugb--has-background-overlay"><h2 class="ugb-cta__title">Sell Your Book, Your Way</h2><p class="ugb-cta__description">Sell books on your Wix, Shopify, or WooCommerce website with Lulu Direct. <br>Or use our Order Import tool for your next book launch.</p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://www.lulu.com/sell/sell-on-your-site/" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Learn More</span></a></div><a tabindex="-1" aria-hidden="true" href="https://www.lulu.com/sell/sell-on-your-site/" target="_blank" rel="noopener noreferrer"></a></div></div></div></div> <div class="wp-block-ugb-cta ugb-cta ugb-2520d91 ugb-cta ugb-cta--v2 ugb-main-block ugb--has-custom-content-width ugb--hide-desktop"><style>.ugb-2520d91 .ugb-cta__item{border-radius:8px !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2022/03/lulu-direct-image-banner.jpeg);background-position:center left}.ugb-2520d91 .ugb-cta__item:before{opacity:0.5}.ugb-2520d91 .ugb-cta__title{color:var(--stk-global-color-76670,#ffffff)}.ugb-2520d91 .ugb-cta__description{color:var(--stk-global-color-76670,#ffffff)}.ugb-2520d91 .ugb-button{background-color:#000083}.ugb-2520d91 .ugb-button .ugb-button--inner,.ugb-2520d91 .ugb-button svg:not(.ugb-custom-icon){color:var(--stk-global-color-76670,#ffffff) !important}.ugb-2520d91.ugb-cta > .ugb-inner-block{max-width:350px !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb-container-link ugb--has-background-overlay"><h2 class="ugb-cta__title">Sell Your Book, <br>Your Way</h2><p class="ugb-cta__description">Sell books on your Wix, Shopify, or WooCommerce website with Lulu Direct. Or use our Order Import tool for your next book launch.</p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://www.lulu.com/sell/sell-on-your-site/" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Learn More</span></a></div><a tabindex="-1" aria-hidden="true" href="https://www.lulu.com/sell/sell-on-your-site/" target="_blank" rel="noopener noreferrer"></a></div></div></div></div> <h2 class="wp-block-heading" data-block-type="core">What Is WooCommerce?</h2> <p>As I just said, <a href="https://woocommerce.com/woocommerce/" target="_blank" rel="noopener" title="">WooCommerce</a> is the dedicated ecommerce platform for WordPress. What exactly does that mean? </p> <p>Well, if you have a website built on WordPress and want to sell products or services, WooCommerce is the answer. Using WooCommerce, you can build product pages, create a cart for checkout, and accept payment for your products or services.</p> <p><a href="https://woocommerce.com/document/woopayments/fees-and-debits/fees/" target="_blank" rel="noopener" title="">WooCommerce charges a fee</a> based on the transaction and payment method. You’ll want to read their documentation carefully, as the fees vary based on region. While the fees are small per order, you should know how much you’ll owe for each order and build that into your list price.</p> <h3 class="wp-block-heading" data-block-type="core">Other Ways to Sell Direct</h3> <div class="alignwide wp-block-ugb-container ugb-container ugb-d2d2fcc ugb-container--v2 ugb-container--design-basic ugb-main-block"><style>.ugb-d2d2fcc-wrapper.ugb-container__wrapper{background-color:#8b0994 !important}.ugb-d2d2fcc-wrapper.ugb-container__wrapper:before{background-color:#8b0994 !important}.ugb-d2d2fcc-content-wrapper > h1,.ugb-d2d2fcc-content-wrapper > h2,.ugb-d2d2fcc-content-wrapper > h3,.ugb-d2d2fcc-content-wrapper > h4,.ugb-d2d2fcc-content-wrapper > h5,.ugb-d2d2fcc-content-wrapper > h6{color:#ffffff}.ugb-d2d2fcc-content-wrapper > p,.ugb-d2d2fcc-content-wrapper > ol li,.ugb-d2d2fcc-content-wrapper > ul li{color:#ffffff}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-d2d2fcc-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-d2d2fcc-content-wrapper"> <div class="wp-block-ugb-columns ugb-columns ugb-c14128b ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-columns__item ugb-c14128b-content-wrapper"> <div class="wp-block-ugb-column ugb-column ugb-e9bf09b ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-e9bf09b-column-wrapper"><div class="ugb-column__content-wrapper"> <div class="wp-block-stackable-image stk-block-image stk-block stk-60a4ac7" data-block-id="60a4ac7"><figure><a class="stk-link" href="https://www.lulu.com/sell/sell-on-your-site/shopify" target="_blank" rel="noreferrer noopener"><span class="stk-img-wrapper stk-image--shape-stretch"><img decoding="async" data-attachment-id="43801" data-permalink="https://blog.lulu.com/selling-books-directly-on-wix-with-lulu-direct/lulu-shopify-logo-1c/" data-orig-file="https://blog.lulu.com/wp-content/uploads/2024/03/lulu-shopify-logo-1c.svg" data-orig-size="" data-comments-opened="1" data-image-meta="[]" data-image-title="lulu-shopify-logo-1c" data-image-description="" data-image-caption="" data-medium-file="https://blog.lulu.com/wp-content/uploads/2024/03/lulu-shopify-logo-1c.svg" data-large-file="https://blog.lulu.com/wp-content/uploads/2024/03/lulu-shopify-logo-1c.svg" class="stk-img wp-image-43801" src="https://blog.lulu.com/wp-content/uploads/2024/03/lulu-shopify-logo-1c.svg" width="120" height="300" alt="WooCommerce Logo in White"/></span></a></figure></div> </div></div></div></div></div> <div class="wp-block-ugb-column ugb-column ugb-9af583d ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-9af583d-column-wrapper"><div class="ugb-column__content-wrapper"> <div class="wp-block-stackable-image stk-block-image stk-block stk-0841f6c" data-block-id="0841f6c"><figure><span class="stk-img-wrapper stk-image--shape-stretch"><img data-recalc-dims="1" decoding="async" data-attachment-id="44050" data-permalink="https://blog.lulu.com/how-to-sell-direct-with-woocommerce/wix-logo-white/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/Wix-logo-white.png?fit=228%2C88&ssl=1" data-orig-size="228,88" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Wix logo white" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/Wix-logo-white.png?fit=228%2C88&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/Wix-logo-white.png?fit=228%2C88&ssl=1" class="stk-img wp-image-44050" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/Wix-logo-white.png?resize=228%2C88&ssl=1" width="228" height="88" alt="Wix logo " srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/Wix-logo-white.png?w=228&ssl=1 228w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/Wix-logo-white.png?resize=100%2C39&ssl=1 100w" sizes="(max-width: 228px) 100vw, 228px" /></span></figure></div> </div></div></div></div></div> <div class="wp-block-ugb-column ugb-column ugb-ff4f034 ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-ff4f034-column-wrapper"><div class="ugb-column__content-wrapper"> <div class="wp-block-stackable-image stk-block-image stk-block stk-e74e401" data-block-id="e74e401"><figure><a class="stk-link" href="https://www.lulu.com/sell/sell-on-your-site/print-api" target="_blank" rel="noreferrer noopener"><span class="stk-img-wrapper stk-image--shape-stretch"><img loading="lazy" decoding="async" data-attachment-id="43802" data-permalink="https://blog.lulu.com/selling-books-directly-on-wix-with-lulu-direct/lulu-api-logo-1c/" data-orig-file="https://blog.lulu.com/wp-content/uploads/2024/03/lulu-api-logo-1c.svg" data-orig-size="" data-comments-opened="1" data-image-meta="[]" data-image-title="lulu-api-logo-1c" data-image-description="" data-image-caption="" data-medium-file="https://blog.lulu.com/wp-content/uploads/2024/03/lulu-api-logo-1c.svg" data-large-file="https://blog.lulu.com/wp-content/uploads/2024/03/lulu-api-logo-1c.svg" class="stk-img wp-image-43802" src="https://blog.lulu.com/wp-content/uploads/2024/03/lulu-api-logo-1c.svg" width="120" height="300" alt="Lulu Print API logo in White"/></span></a></figure></div> </div></div></div></div></div> </div></div></div></div> </div></div></div></div></div></div> <h2 class="wp-block-heading" data-block-type="core">Connecting WooCommerce & Lulu Direct</h2> <p>First, you’ll need a WooCommerce account connected to a WordPress site (or <a href="https://woocommerce.com/hosting-solutions/" target="_blank" rel="noopener" title="">another hosting option</a>). Next, <a href="https://lulu.com/register&ui_locales=en">register for a free Lulu account</a> to access the Lulu Direct dashboard. </p> <p>You will also need to <a href="https://blog.lulu.com/how-to-create-and-print-a-book-for-beginners/" title="">create a book in your account</a>. If your book isn’t ready to publish, you can always create a test project using our templates and cover designer to experiment with connecting Lulu Direct and WooCommerce.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="How to Set Up Your Bookstore with Lulu Direct and WooCommerce" width="1280" height="720" src="https://www.youtube.com/embed/_5LZ70hZsFs?list=PLkWwfJv6akDYoo11-lKLy3fBDy9GQqnTg" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p>After logging into your Lulu account, go to My Stores and find Your Stores to connect to WooCommerce.</p> <div class="wp-block-stackable-image stk-block-image stk-block stk-059c24c" data-block-id="059c24c"><figure><span class="stk-img-wrapper stk-image--shape-stretch"><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="44053" data-permalink="https://blog.lulu.com/how-to-sell-direct-with-woocommerce/image-1-7/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-1.png?fit=1600%2C624&ssl=1" data-orig-size="1600,624" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Adding WooCommerce to your Lulu Direct dashboard" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-1.png?fit=500%2C195&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-1.png?fit=900%2C351&ssl=1" class="stk-img wp-image-44053" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-1.png?resize=1280%2C499&ssl=1" width="1280" height="499" alt="How to add your WooCommerce store to your Lulu Direct Dashaboard" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-1.png?w=1600&ssl=1 1600w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-1.png?resize=500%2C195&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-1.png?resize=900%2C351&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-1.png?resize=100%2C39&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-1.png?resize=768%2C300&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-1.png?resize=1536%2C599&ssl=1 1536w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-1.png?resize=600%2C234&ssl=1 600w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /></span></figure></div> <p>Select Connect and you’ll be walked through the process of validating and connecting WooCommerce and Lulu Direct.</p> <h2 class="wp-block-heading" data-block-type="core">Adding a Product to Your WooCommerce Store</h2> <p>Once you’ve connected your WooCommerce store to Lulu Direct, you’ll see the store listed under Your Stores. Select your WooCommerce store and click Add Product.</p> <div class="wp-block-stackable-image stk-block-image stk-block stk-71f2a60" data-block-id="71f2a60"><figure><span class="stk-img-wrapper stk-image--shape-stretch"><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="44055" data-permalink="https://blog.lulu.com/how-to-sell-direct-with-woocommerce/image-2-6/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-2.png?fit=1600%2C356&ssl=1" data-orig-size="1600,356" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Your connected stores" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-2.png?fit=500%2C111&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-2.png?fit=900%2C200&ssl=1" class="stk-img wp-image-44055" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-2.png?resize=1280%2C285&ssl=1" width="1280" height="285" alt="Listed stores connected to your Lulu Direct account" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-2.png?w=1600&ssl=1 1600w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-2.png?resize=500%2C111&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-2.png?resize=900%2C200&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-2.png?resize=100%2C22&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-2.png?resize=768%2C171&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-2.png?resize=1536%2C342&ssl=1 1536w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-2.png?resize=600%2C134&ssl=1 600w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /></span></figure></div> <p>You’ll have the option to connect a new product or add an existing one. If you have already created a product page for your book on your WooCommerce site, you can connect to it now. Otherwise, we’ll walk you through creating a new product and connecting it to a Lulu project.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="Connecting a Product with Lulu Direct and WooCommerce" width="1280" height="720" src="https://www.youtube.com/embed/D1YUrAisKr4?list=PLkWwfJv6akDYoo11-lKLy3fBDy9GQqnTg" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <h2 class="wp-block-heading" data-block-type="core">Managing Your Shipping Options</h2> <p>Because Lulu prints and ships your books, you must establish a shipping connection between Lulu Direct and WooCommerce. This allows you to charge your customers for shipping to offset the shipping cost we charge.</p> <p>To estimate shipping and print costs, you can use our pricing calculator.</p> <div class="alignwide wp-block-ugb-cta ugb-cta ugb-6af8ea4 ugb-cta ugb-cta--v2 ugb-main-block ugb--hide-tablet ugb--hide-mobile" data-block-type="core"><style>.ugb-6af8ea4 .ugb-cta__item{border-radius:8px !important;background-color:#000000 !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2017/10/lulu-pricing-calculator-content-banner.jpeg)}.ugb-6af8ea4 .ugb-cta__item:before{background-color:#000000 !important;opacity:0}.ugb-6af8ea4 .ugb-cta__title{font-size:24px !important;font-weight:900 !important;color:#ffffff;text-align:left !important}.ugb-6af8ea4 .ugb-cta__description{color:#ffffff;text-align:left !important}.ugb-6af8ea4 .ugb-button-container{text-align:left !important}.ugb-6af8ea4 .ugb-button{background-color:#22b5f0}.ugb-6af8ea4 .ugb-button .ugb-button--inner,.ugb-6af8ea4 .ugb-button svg:not(.ugb-custom-icon){color:var(--stk-global-color-27044,#000083) !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb--has-background-overlay"><h2 class="ugb-cta__title">Pricing Calculator</h2><p class="ugb-cta__description">Download free templates and view pricing, <br>formats, revenue potential, and shipping options <br>for your next project.<br><a href="https://www.lulu.com/pricing"></a></p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://www.lulu.com/pricing" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">View Pricing</span></a></div></div></div></div></div> <div class="wp-block-ugb-cta ugb-cta ugb-1d3c576 ugb-cta ugb-cta--v2 ugb-main-block ugb--has-custom-content-width ugb--hide-desktop"><style>.ugb-1d3c576 .ugb-cta__item{border-radius:8px !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2017/10/lulu-pricing-calculator-content-banner.jpeg);background-position:top left}.ugb-1d3c576 .ugb-cta__item:before{opacity:0.5}.ugb-1d3c576 .ugb-cta__title{font-size:24px !important;color:#ffffff}.ugb-1d3c576 .ugb-cta__description{font-size:16px !important;color:#ffffff}.ugb-1d3c576 .ugb-button{background-color:var(--stk-global-color-93894,#22b5f0)}.ugb-1d3c576 .ugb-button .ugb-button--inner,.ugb-1d3c576 .ugb-button svg:not(.ugb-custom-icon){color:var(--stk-global-color-14764,#000083) !important}.ugb-1d3c576.ugb-cta > .ugb-inner-block{max-width:350px !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb--has-background-overlay"><h2 class="ugb-cta__title">Pricing Calculator</h2><p class="ugb-cta__description">Download free templates and view pricing, formats, revenue potential, and shipping options for your next project.</p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://www.lulu.com/pricing" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">View Pricing</span></a></div></div></div></div></div> <p>By default, we’ll use the lowest-cost option to deliver your books. If you want to use that default, the best option is to create a single, flat-rate shipping option in WooCommerce. </p> <p>To set up shipping, go to your WooCommerce settings, select Shipping, and add or edit a Shipping Zone.</p> <div class="wp-block-stackable-image stk-block-image stk-block stk-226ee1d" data-block-id="226ee1d"><figure><span class="stk-img-wrapper stk-image--shape-stretch"><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="44057" data-permalink="https://blog.lulu.com/how-to-sell-direct-with-woocommerce/image-3-7/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-3.png?fit=1600%2C679&ssl=1" data-orig-size="1600,679" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Shipping zones in WooCommerce" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-3.png?fit=500%2C212&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-3.png?fit=900%2C382&ssl=1" class="stk-img wp-image-44057" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-3.png?resize=1280%2C543&ssl=1" width="1280" height="543" alt="Your WooCommerce shipping zone information" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-3.png?w=1600&ssl=1 1600w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-3.png?resize=500%2C212&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-3.png?resize=900%2C382&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-3.png?resize=100%2C42&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-3.png?resize=768%2C326&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-3.png?resize=1536%2C652&ssl=1 1536w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-3.png?resize=600%2C255&ssl=1 600w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /></span></figure></div> <p>You can apply quantities to your flat-rate shipping in WooCommerce, ensuring you always charge enough to cover shipping. This video provides more details and highlights how to navigate WooCommerce’s shipping settings. </p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="Setting Up Shipping with Lulu Direct and WooCommerce" width="1280" height="720" src="https://www.youtube.com/embed/BdpP6tme7J4?list=PLkWwfJv6akDYoo11-lKLy3fBDy9GQqnTg" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <h2 class="wp-block-heading" data-block-type="core">Placing Your First Test Order</h2> <p>You’re almost there! Your site has a product connected to a Lulu project and you’ve set up shipping rates. </p> <p>Now, all you need to do is test the connection by placing your first order!</p> <p>From your WooCommerce dashboard, select Orders and Add Order to create an order in your store. You’ll be prompted to add billing and shipping information and set the payment as complete.</p> <p>Go back to your Lulu Direct dashboard. The order will appear there, pending your approval. By default, all orders require manual approval, but you can adjust that setting (we’ll cover how in the next section).</p> <p>Once you approve and pay for your order, we’ll print and ship it. This is your <a href="https://blog.lulu.com/what-is-a-proof-copy/">chance to review the book</a> before you make it available for sale!</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="Creating a Test Order with Lulu Direct and WooCommerce" width="1280" height="720" src="https://www.youtube.com/embed/WciTBmkVaZo?list=PLkWwfJv6akDYoo11-lKLy3fBDy9GQqnTg" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <h2 class="wp-block-heading" data-block-type="core">Setting Up Automatic Payments</h2> <p>You are officially ready to sell your books on your website!</p> <p>The last few tasks are to automate those sales so you don’t have to do anything when a book sells (other than watch those $$$ roll in!). </p> <p>To adjust the settings and set up automation, go to your <a href="https://www.lulu.com/direct/dashboard">Lulu Direct dashboard</a> and select your WooCommerce store. Then click Store Settings to see all of your options. You should go through each section and verify or enter the necessary information to fully set up your store.</p> <p>For today, let’s focus on adding automation to your orders.</p> <div class="wp-block-stackable-image stk-block-image stk-block stk-4be805e" data-block-id="4be805e"><figure><span class="stk-img-wrapper stk-image--shape-stretch"><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="44058" data-permalink="https://blog.lulu.com/how-to-sell-direct-with-woocommerce/image-4-6/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-4.png?fit=1600%2C889&ssl=1" data-orig-size="1600,889" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Lulu Direct store options and settings" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-4.png?fit=500%2C278&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-4.png?fit=900%2C500&ssl=1" class="stk-img wp-image-44058" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-4.png?resize=1280%2C711&ssl=1" width="1280" height="711" alt="Lulu Direct store options, including automatic payments and order approval" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-4.png?w=1600&ssl=1 1600w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-4.png?resize=500%2C278&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-4.png?resize=900%2C500&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-4.png?resize=100%2C56&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-4.png?resize=768%2C427&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-4.png?resize=1536%2C853&ssl=1 1536w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/04/image-4.png?resize=600%2C333&ssl=1 600w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /></span></figure></div> <h3 class="wp-block-heading" data-block-type="core">Automatic Order Approval</h3> <p>We default to requiring your approval for all orders before they are sent to the printers. Once you’ve looked over your test order and you’re happy with the book, you can set up automatic approval. </p> <p>This will remove the approval requirement and we’ll send the order to our printers immediately after the production delay (which defaults to one hour but can be adjusted by you). </p> <h3 class="wp-block-heading" data-block-type="core">Automatic Payments</h3> <p>To cover printing and shipping costs, you’ll want to save a card on file with Lulu. Once you save your payment information and you sell a book, you’ll collect payment from your customer and we’ll charge you directly for the printing and shipping.</p> <p>Save your payment information while placing your test order to enable automatic payments.</p> <p>With order approval and payments automated, you can sell books and trust that your readers will get the book in a timely fashion without you ever having to do anything!</p> <div class="alignwide wp-block-ugb-container ugb-container ugb-6825cc0 ugb-container--v2 ugb-container--design-plain ugb-main-block"><style>.ugb-6825cc0-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-6825cc0-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-6825cc0-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-6825cc0-content-wrapper"> <iframe style="border-radius:12px" src="https://open.spotify.com/embed/show/1YFmOCAeGKYugoSgqO6ESA?utm_source=generator" width="100%" height="252" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe> </div></div></div></div></div></div> <h2 class="wp-block-heading" data-block-type="core">Selling Your Books With Lulu Direct + WooCommerce</h2> <p>Follow this guide and the accompanying videos to connect your WooCommerce store to Lulu Direct and sell your books. With automated order approval and payments, your book sales are fully automated.</p> <p>Direct sales are a growing way for authors and creators to build their businesses, earn more money, and connect directly with their fans. If you’ve been considering selling your books from your WordPress site, now is the time!</p> <div class="wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-125a54c" data-block-id="125a54c" data-block-type="core"><style>.stk-125a54c{height:24px !important}</style></div> <div class="wp-block-stackable-team-member stk-block-team-member stk--hide-tablet stk--hide-mobile stk-block stk-e08eb55 is-style-horizontal-2" data-v="2" data-block-id="e08eb55"><style>.stk-e08eb55{align-self:center !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:none !important;padding-top:0px !important}.stk-e08eb55-inner-blocks{column-gap:0px !important}.stk-e08eb55-container{background-color:var(--stk-global-color-94000,#f2f4fa) !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;box-shadow:0 0 0 2px #7878781a !important}.stk-e08eb55-container:before{background-color:var(--stk-global-color-94000,#f2f4fa) !important}.stk-e08eb55 .stk-block-team-member__content{padding-top:10px !important;padding-right:10px !important;padding-bottom:10px !important;padding-left:10px !important}</style><div class="stk-block-team-member__content stk-content-align stk-e08eb55-column stk-container stk-e08eb55-container"><div class="stk-block-content stk-inner-blocks has-text-align-center stk--block-horizontal-flex stk--block-align-e08eb55 stk-e08eb55-inner-blocks"> <div class="wp-block-stackable-columns aligncenter stk-block-columns stk--hide-tablet stk--hide-mobile stk-block stk-3b63545" data-block-id="3b63545"><style>.stk-3b63545{align-self:center !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;margin-bottom:6px !important}</style><div class="stk-row stk-inner-blocks stk-block-content stk-content-align stk-3b63545-column"> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-22f9b65" data-v="4" data-block-id="22f9b65"><style>@media screen and (min-width:768px){.stk-22f9b65{flex:var(--stk-flex-grow,1) 1 calc(18% - var(--stk-column-gap,0px) * 1 / 2 ) !important}}</style><div class="stk-column-wrapper stk-block-column__content stk-container stk-22f9b65-container stk--no-background stk--no-padding"><div class="stk-block-content stk-inner-blocks stk-22f9b65-inner-blocks"> <div class="wp-block-stackable-image aligncenter stk-block-image stk-block stk-5b83324" data-block-id="5b83324"><style>.stk-5b83324{border-radius:5px !important;overflow:hidden !important;top:10px !important}.stk-5b83324 .stk-img-wrapper{width:110px !important;height:110px !important}.stk-5b83324 .stk-img-wrapper img{border-radius:5px !important}</style><figure><span class="stk-img-wrapper stk-image--shape-stretch"><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="34334" data-permalink="https://blog.lulu.com/paul-h/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?fit=301%2C301&ssl=1" data-orig-size="301,301" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Paul H" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?fit=300%2C300&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?fit=301%2C301&ssl=1" class="stk-img wp-image-34334" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=301%2C301&ssl=1" width="301" height="301" alt="Paul H, Content Marketing Manager" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?w=301&ssl=1 301w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=80%2C80&ssl=1 80w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=150%2C150&ssl=1 150w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=70%2C70&ssl=1 70w" sizes="auto, (max-width: 301px) 100vw, 301px" /></span></figure></div> </div></div></div> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-ab58ae3" data-v="4" data-block-id="ab58ae3"><style>.stk-ab58ae3-container{margin-top:1px !important;margin-right:1px !important;margin-bottom:1px !important;margin-left:1px !important}.stk-ab58ae3-inner-blocks{row-gap:15px !important}.stk-ab58ae3{padding-top:10px !important;padding-right:10px !important;padding-bottom:10px !important;padding-left:10px !important;bottom:-10px !important}@media screen and (min-width:768px){.stk-ab58ae3{flex:var(--stk-flex-grow,1) 1 calc(82% - var(--stk-column-gap,0px) * 1 / 2 ) !important}}</style><div class="stk-column-wrapper stk-block-column__content stk-container stk-ab58ae3-container stk--no-background stk--no-padding"><div class="has-text-align-left stk-block-content stk-inner-blocks stk-ab58ae3-inner-blocks"> <div class="wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-84a69c8" id="paul-h" data-block-id="84a69c8"><style>.stk-84a69c8{margin-bottom:0px !important}</style><h3 class="stk-block-heading__text">Paul H</h3></div> <div class="wp-block-stackable-text stk-block-text stk-block stk-89fe2c1" data-block-id="89fe2c1"><style>.stk-89fe2c1 .stk-block-text__text{font-size:14px !important}@media screen and (max-width:1023px){.stk-89fe2c1 .stk-block-text__text{font-size:14px !important}}</style><p class="stk-block-text__text">Paul is the Senior Content Manager at <a href="https://www.lulu.com/" target="_blank" rel="noopener" title="">Lulu.com</a>. When he’s not entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person but considers himself cat-tolerant.</p></div> </div></div></div> </div></div> </div></div></div> <div class="wp-block-stackable-team-member stk-block-team-member stk--hide-desktop stk-block stk-f7fc62e alignfull is-style-horizontal-2" data-v="2" data-block-id="f7fc62e"><style>.stk-f7fc62e{align-self:center !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:none !important;margin-bottom:20px !important}.stk-f7fc62e-inner-blocks{column-gap:0px !important}.stk-f7fc62e-container{background-color:var(--stk-global-color-94000,#f2f4fa) !important;border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:0 0 0 1px #7878781a !important}.stk-f7fc62e-container:before{background-color:var(--stk-global-color-94000,#f2f4fa) !important}.stk-f7fc62e .stk-block-team-member__content{padding-top:15px !important;padding-right:15px !important;padding-bottom:15px !important;padding-left:15px !important}</style><div class="stk-block-team-member__content stk-content-align stk-f7fc62e-column stk-container stk-f7fc62e-container stk-hover-parent"><div class="stk-block-content stk-inner-blocks has-text-align-center stk--block-horizontal-flex stk--block-align-f7fc62e stk-f7fc62e-inner-blocks"> <div class="wp-block-stackable-columns stk-block-columns stk-block stk-60ee3e3" data-block-id="60ee3e3"><style>.stk-60ee3e3{align-self:center !important;margin-bottom:6px !important}</style><div class="stk-row stk-inner-blocks stk-block-content stk-content-align stk-60ee3e3-column"> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-47aa719" data-v="4" data-block-id="47aa719"><div class="stk-column-wrapper stk-block-column__content stk-container stk-47aa719-container stk--no-background stk--no-padding"><div class="has-text-align-left stk-block-content stk-inner-blocks stk-47aa719-inner-blocks"> <div class="wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cd79f44" id="paul-h" data-block-id="cd79f44"><style>.stk-cd79f44{margin-bottom:8px !important}</style><h3 class="stk-block-heading__text">Paul H</h3></div> <div class="wp-block-stackable-text stk-block-text stk-block stk-8eb66f5" data-block-id="8eb66f5"><style>.stk-8eb66f5 .stk-block-text__text{font-size:14px !important}@media screen and (max-width:1023px){.stk-8eb66f5 .stk-block-text__text{font-size:14px !important}}</style><p class="stk-block-text__text">Paul is the Senior Content Manager at <a href="https://www.lulu.com/" target="_blank" rel="noopener" title="">Lulu.com</a>. When he’s not entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person but considers himself cat-tolerant.</p></div> </div></div></div> </div></div> </div></div></div> <div class="shared-counts-wrap after_content style-classic"><a href="https://www.facebook.com/sharer/sharer.php?u=https://blog.lulu.com/how-to-sell-direct-with-woocommerce/&display=popup&ref=plugin&src=share_button" title="Share on Facebook" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button facebook shared-counts-no-count" data-postid="44047" data-social-network="Facebook" data-social-action="Share" data-social-target="https://blog.lulu.com/how-to-sell-direct-with-woocommerce/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="18.8125" height="32" viewBox="0 0 602 1024"><path d="M548 6.857v150.857h-89.714q-49.143 0-66.286 20.571t-17.143 61.714v108h167.429l-22.286 169.143h-145.143v433.714h-174.857v-433.714h-145.714v-169.143h145.714v-124.571q0-106.286 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