Lara Greden

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Her analysis provides insight from both a supply-side and a鈥痓uyers point of view, with core research coverage including circular economy and sustainability for IT assets and the evolution of procurement strategies for better operating models from purchasing, leasing, and financing to as-a-service models, also k"> <meta property="og:site_name" content="IDC: The premier global market intelligence company" /> <meta property="og:profile:first_name" content="Lara" /> <meta property="og:profile:last_name" content="Greden" /> <meta property="og:type" content="profile" /> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "url": "https://www.idc.com", "logo": "https://cdn.idc.com/COMMONS/IMAGES/IDC_LOGO_Google_Search.svg?guid=adca5a4f-ad60-49dd-aa3e-001ad0ce5783" } </script> <meta property="og:url" content="https://www.idc.com/getdoc.jsp?containerId=PRF005510" /> <meta property="og:title" content="Lara Greden" /> <meta property="og:description" content="Lara Greden leads IDC's worldwide research on IT infrastructure as-a-Service (aaS) solutions, flexible consumption models, leasing markets, and circular economy sustainability strategies. Her analysis provides insight from both a supply-side and a鈥痓uyers point of view, with core research coverage including circular economy and sustainability for IT assets and the evolution of procurement strategies for better operating models from purchasing, leasing, and financing to as-a-service models, also k" /> <meta property="og:image" content="https://cdn.idc.com/RESOURCES/IMAGES/getFileImages/PRF005510/l_greden_m.jpg" /> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:url" content="https://www.idc.com/getdoc.jsp?containerId=PRF005510"> <meta name="twitter:title" content="Lara Greden"> <meta name="twitter:description" content="Lara Greden leads IDC's worldwide research on IT infrastructure as-a-Service (aaS) solutions, flexible consumption models, leasing markets, and circular economy sustainability strategies. 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href="/search/v3/?regions=3_185&analysts=Lara+Greden">North America</a> </li> </ul> </div> </div> <div class="column small-12 large-9 small-order-1 large-order-2"> <div class="big-box"> <div class="row align-middle"> <div class="column shrink"> <div class="idc-analyst-photo-img-with-overlay"> <img alt="" src="https://cdn.idc.com/RESOURCES/IMAGES/getFileImages/PRF005510/l_greden_m.jpg"> <span style="background-image: url('https://cdn.idc.com/RESOURCES/IMAGES/getFileImages/PRF005510/l_greden_m.jpg')"></span> </div> </div> <div class="column"> <div class="tiny-box"> <div class="title-row row"> <div class="column col-flex align-middle shrink"><h1 class="h2" data-qa="analyst-name">Lara Greden</h1></div> </div> <i data-qa="analyst-title">Senior Research Director, Infrastructure as-a-Service Solutions, Flexible Consumption, and Circular Economy</i> </div> </div> </div> <br> <p class="idc-text-expand"> </p> <br> <br> <div class="tabs-wrap icom-pseudo icom-arrow-head"> <ul aria-label="Document 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onclick="this.href='/getdoc.jsp?containerId=lcUS52450424'" onauxclick="this.href='/getdoc.jsp?containerId=lcUS52450424'" href="/getdoc.jsp?containerId=lcUS52450424&pageType=PRINTFRIENDLY"> iMasons Climate Accord Call for Environment Product Declaration for Datacenter Suppliers </a> </h3> <div class="result-actions"> <a class="result-big-btn icom-before icom-info" target="_blank" data-qa="buttonDocumentDetails" data-gtm-link="DETAILS - iMasons Climate Accord Call for Environment Product Declaration for Datacenter Suppliers" href="/getdoc.jsp?containerId=lcUS52450424" >Details <span class="show-for-sr"> about iMasons Climate Accord Call for Environment Product Declaration for Datacenter Suppliers</span> </a> </div> </div> <div class="result-authors"> <p>By:  </p> <ul class="inline-list"> <li> <span class="js-analyst-tooltip-hover" data-analyst-id="PRF005804"> <a href="/getdoc.jsp?containerId=PRF005804"> Sean Graham</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link 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data-analyst-id="PRF005510"> <a href="/getdoc.jsp?containerId=PRF005510"> Lara Greden</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); }); $(document).ajaxStop(function () { $(".loader").hide(); }); $(document).ajaxError(function () { $(".loader").hide(); }); </script> <span class="loader"> <span class="circularWrap"> <span class="circularG circularG_1"></span> <span class="circularG circularG_2"></span> <span class="circularG circularG_3"></span> <span class="circularG circularG_4"></span> <span class="circularG circularG_5"></span> <span class="circularG circularG_6"></span> <span class="circularG circularG_7"></span> <span class="circularG circularG_8"></span> </span> <span class="loading-text">Loading</span> </span> </span> <span class="avatar-container"></span> <span class="analyst-role"></span> <span class="follow-container"> </span> </span> </span> </li> </ul> </div> <div class="result-synopsis"> <div class="result-synopsis__text"> The Infrastructure Masons (iMasons) Climate Accord has called for datacenter suppliers to enhance transparency in Scope 3 emissions by adopting Environmental Product Declarations (EPDs). This initiative, supported by major industry players ... </div> </div> <p class="result-footer"> <strong class="doc-date">Jul 2024</strong> | <span class="doc-id">Doc #lcUS52450424</span> | <span>IDC Link</span> </p> </div> </li> <li class="result"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/STYLES/tooltip-f245ce5ae53faf2ad01f564bb8d2a178.css"> <div class="result-selection"> <i class="icom icom-lock-fill" data-tooltip title="Log in to check if you have access"></i> </div> <div class="result-content"> <div class="result-header-row"> <h3> <a class="result-title" onclick="this.href='/getdoc.jsp?containerId=lcUS52436124'" onauxclick="this.href='/getdoc.jsp?containerId=lcUS52436124'" href="/getdoc.jsp?containerId=lcUS52436124&pageType=PRINTFRIENDLY"> HPE and HPE Financial Services in the AI Era, where as-a-Service and Circular Economy Strategies Drive Revenue </a> </h3> <div class="result-actions"> <a class="result-big-btn icom-before icom-info" target="_blank" data-qa="buttonDocumentDetails" data-gtm-link="DETAILS - HPE and HPE Financial Services in the AI Era, where as-a-Service and Circular Economy Strategies Drive Revenue" href="/getdoc.jsp?containerId=lcUS52436124" >Details <span class="show-for-sr"> about HPE and HPE Financial Services in the AI Era, where as-a-Service and Circular Economy Strategies Drive Revenue</span> </a> </div> </div> <div class="result-authors"> <p>By:  <span class="js-analyst-tooltip-hover" data-analyst-id="PRF005510"> <a href="/getdoc.jsp?containerId=PRF005510"> Lara Greden</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); }); $(document).ajaxStop(function () { $(".loader").hide(); }); $(document).ajaxError(function () { $(".loader").hide(); }); </script> <span class="loader"> <span class="circularWrap"> <span class="circularG circularG_1"></span> <span class="circularG circularG_2"></span> <span class="circularG circularG_3"></span> <span class="circularG circularG_4"></span> <span class="circularG circularG_5"></span> <span class="circularG circularG_6"></span> <span class="circularG circularG_7"></span> <span class="circularG circularG_8"></span> </span> <span class="loading-text">Loading</span> </span> </span> <span class="avatar-container"></span> <span class="analyst-role"></span> <span class="follow-container"> </span> </span> </span> </p> </div> <div class="result-synopsis"> <div class="result-synopsis__text"> </div> </div> <p class="result-footer"> <strong class="doc-date">Jul 2024</strong> | <span class="doc-id">Doc #lcUS52436124</span> | <span>IDC Link</span> </p> </div> </li> <li class="result"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/STYLES/tooltip-f245ce5ae53faf2ad01f564bb8d2a178.css"> <div class="result-selection"> <i class="icom icom-lock-fill" data-tooltip title="Log in to check if you have access"></i> </div> <div class="result-content"> <div class="result-header-row"> <h3> <a class="result-title" onclick="this.href='/getdoc.jsp?containerId=lcUS52411224'" onauxclick="this.href='/getdoc.jsp?containerId=lcUS52411224'" href="/getdoc.jsp?containerId=lcUS52411224&pageType=PRINTFRIENDLY"> Pure Storage's SLA Announcements for Cyber-Recovery, Resilience, and Site Relocation/Rebalance Reinforce Business Value of Storage as a Service </a> </h3> <div class="result-actions"> <a class="result-big-btn icom-before icom-info" target="_blank" data-qa="buttonDocumentDetails" data-gtm-link="DETAILS - Pure Storage's SLA Announcements for Cyber-Recovery, Resilience, and Site Relocation/Rebalance Reinforce Business Value of Storage as a Service" href="/getdoc.jsp?containerId=lcUS52411224" >Details <span class="show-for-sr"> about Pure Storage's SLA Announcements for Cyber-Recovery, Resilience, and Site Relocation/Rebalance Reinforce Business Value of Storage as a Service</span> </a> </div> </div> <div class="result-authors"> <p>By:  </p> <ul class="inline-list"> <li> <span class="js-analyst-tooltip-hover" data-analyst-id="PRF005510"> <a href="/getdoc.jsp?containerId=PRF005510"> Lara Greden</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); }); $(document).ajaxStop(function () { $(".loader").hide(); }); $(document).ajaxError(function () { $(".loader").hide(); }); </script> <span class="loader"> <span class="circularWrap"> <span class="circularG circularG_1"></span> <span class="circularG circularG_2"></span> <span class="circularG circularG_3"></span> <span class="circularG circularG_4"></span> <span class="circularG circularG_5"></span> <span class="circularG circularG_6"></span> <span class="circularG circularG_7"></span> <span class="circularG circularG_8"></span> </span> <span class="loading-text">Loading</span> </span> </span> <span class="avatar-container"></span> <span class="analyst-role"></span> <span class="follow-container"> </span> </span> </span> </li> <li> <span class="js-analyst-tooltip-hover" data-analyst-id="PRF003620"> <a href="/getdoc.jsp?containerId=PRF003620"> Rob Brothers</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); }); $(document).ajaxStop(function () { $(".loader").hide(); }); $(document).ajaxError(function () { $(".loader").hide(); }); </script> <span class="loader"> <span class="circularWrap"> <span class="circularG circularG_1"></span> <span class="circularG circularG_2"></span> <span class="circularG circularG_3"></span> <span class="circularG circularG_4"></span> <span class="circularG circularG_5"></span> <span class="circularG circularG_6"></span> <span class="circularG circularG_7"></span> <span class="circularG circularG_8"></span> </span> <span class="loading-text">Loading</span> </span> </span> <span class="avatar-container"></span> <span class="analyst-role"></span> <span class="follow-container"> </span> </span> </span> </li> </ul> </div> <div class="result-synopsis"> <div class="result-synopsis__text"> When considering datacenter storage solutions in the AI everywhere era, IT decision-makers are increasingly raising the conversation above the technical capabilities to the topic of assured business outcomes. This is evident with Pure Stora... </div> </div> <p class="result-footer"> <strong class="doc-date">Jul 2024</strong> | <span class="doc-id">Doc #lcUS52411224</span> | <span>IDC Link</span> </p> </div> </li> </ul> <a class="link-inline-arrow" href="/analysts/moreidclinks.jsp?containerId=PRF005510"> More results <span class="show-for-sr">  for IDC Links and IDC Blinks</span> </a> </div> <div class="tabs-panel" id="tab-research"> <ul class="published-results"> <li class="result"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/STYLES/tooltip-f245ce5ae53faf2ad01f564bb8d2a178.css"> <div class="result-selection"> <i class="icom icom-lock-fill" data-tooltip title="Log in to check if you have access"></i> </div> <div class="result-content"> <div class="result-header-row"> <h3> <a class="result-title" onclick="this.href='/getdoc.jsp?containerId=US52192024'" onauxclick="this.href='/getdoc.jsp?containerId=US52192024'" href="/getdoc.jsp?containerId=US52192024&pageType=PRINTFRIENDLY"> IT Asset Disposition and Circular Economy Vendor Profile: Apto Solutions </a> </h3> <div class="result-actions"> <div class="result-btn result-attachments-toggle is-disabled"> <i class="icom icom-link" data-tooltip title="Purchase to access IT Asset Disposition and Circular Economy Vendor Profile: Apto Solutions"></i> </div> <a class="result-big-btn icom-before icom-cart" data-qa="addCartButton" data-gtm-link="PURCHASE - IT Asset Disposition and Circular Economy Vendor Profile: Apto Solutions" href="/idcstore/cart-add.do?containerId=US52192024"> $7,500.00 <span class="show-for-sr"> Purchase IT Asset Disposition and Circular Economy Vendor Profile: Apto Solutions</span> </a> </div> </div> <div class="result-authors"> <p>By:  </p> <ul class="inline-list"> <li> <span class="js-analyst-tooltip-hover" data-analyst-id="PRF005510"> <a href="/getdoc.jsp?containerId=PRF005510"> Lara Greden</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); }); $(document).ajaxStop(function () { $(".loader").hide(); }); $(document).ajaxError(function () { $(".loader").hide(); }); </script> <span class="loader"> <span class="circularWrap"> <span class="circularG circularG_1"></span> <span class="circularG circularG_2"></span> <span class="circularG circularG_3"></span> <span class="circularG circularG_4"></span> <span class="circularG circularG_5"></span> <span class="circularG circularG_6"></span> <span class="circularG circularG_7"></span> <span class="circularG circularG_8"></span> </span> <span class="loading-text">Loading</span> </span> </span> <span class="avatar-container"></span> <span class="analyst-role"></span> <span class="follow-container"> </span> </span> </span> </li> <li> <span class="js-analyst-tooltip-hover" data-analyst-id="PRF003620"> <a href="/getdoc.jsp?containerId=PRF003620"> Rob Brothers</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); }); $(document).ajaxStop(function () { $(".loader").hide(); }); $(document).ajaxError(function () { $(".loader").hide(); }); </script> <span class="loader"> <span class="circularWrap"> <span class="circularG circularG_1"></span> <span class="circularG circularG_2"></span> <span class="circularG circularG_3"></span> <span class="circularG circularG_4"></span> <span class="circularG circularG_5"></span> <span class="circularG circularG_6"></span> <span class="circularG circularG_7"></span> <span class="circularG circularG_8"></span> </span> <span class="loading-text">Loading</span> </span> </span> <span class="avatar-container"></span> <span class="analyst-role"></span> <span class="follow-container"> </span> </span> </span> </li> </ul> </div> <div class="result-synopsis"> <div class="result-synopsis__text"> This IDC Vendor Profile offers an overview of a key player in IT asset disposition and circular economy services. Apto Solutions specializes in serving the complex ITAD needs of large enterprises, including comprehensive asset recovery, sec... </div> </div> <p class="result-footer"> <strong class="doc-date">Mar 2025</strong> | <span class="doc-id">Doc #US52192024</span> | <span>Vendor Profile</span> </p> </div> </li> <li class="result"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/STYLES/tooltip-f245ce5ae53faf2ad01f564bb8d2a178.css"> <div class="result-selection"> <i class="icom icom-lock-fill" data-tooltip title="Log in to check if you have access"></i> </div> <div class="result-content"> <div class="result-header-row"> <h3> <a class="result-title" onclick="this.href='/getdoc.jsp?containerId=US53167225'" onauxclick="this.href='/getdoc.jsp?containerId=US53167225'" href="/getdoc.jsp?containerId=US53167225&pageType=PRINTFRIENDLY"> The Building Blocks of a Sustainable Datacenter </a> </h3> <div class="result-actions"> <div class="result-btn result-attachments-toggle is-disabled"> <i class="icom icom-link" data-tooltip title="Purchase to access The Building Blocks of a Sustainable Datacenter"></i> </div> <a class="result-big-btn icom-before icom-cart" data-qa="addCartButton" data-gtm-link="PURCHASE - The Building Blocks of a Sustainable Datacenter" href="/idcstore/cart-add.do?containerId=US53167225"> $7,500.00 <span class="show-for-sr"> Purchase The Building Blocks of a Sustainable Datacenter</span> </a> </div> </div> <div class="result-authors"> <p>By:  </p> <ul class="inline-list"> <li> <span class="js-analyst-tooltip-hover" data-analyst-id="PRF005804"> <a href="/getdoc.jsp?containerId=PRF005804"> Sean Graham</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); }); $(document).ajaxStop(function () { $(".loader").hide(); }); $(document).ajaxError(function () { $(".loader").hide(); }); </script> <span class="loader"> <span class="circularWrap"> <span class="circularG circularG_1"></span> <span class="circularG circularG_2"></span> <span class="circularG circularG_3"></span> <span class="circularG circularG_4"></span> <span class="circularG circularG_5"></span> <span class="circularG circularG_6"></span> <span class="circularG circularG_7"></span> <span class="circularG circularG_8"></span> </span> <span class="loading-text">Loading</span> </span> </span> <span class="avatar-container"></span> <span class="analyst-role"></span> <span class="follow-container"> </span> </span> </span> </li> <li> <span class="js-analyst-tooltip-hover" data-analyst-id="PRF005510"> <a href="/getdoc.jsp?containerId=PRF005510"> Lara Greden</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); }); $(document).ajaxStop(function () { $(".loader").hide(); }); $(document).ajaxError(function () { $(".loader").hide(); }); </script> <span class="loader"> <span class="circularWrap"> <span class="circularG circularG_1"></span> <span class="circularG circularG_2"></span> <span class="circularG circularG_3"></span> <span class="circularG circularG_4"></span> <span class="circularG circularG_5"></span> <span class="circularG circularG_6"></span> <span class="circularG circularG_7"></span> <span class="circularG circularG_8"></span> </span> <span class="loading-text">Loading</span> </span> </span> <span class="avatar-container"></span> <span class="analyst-role"></span> <span class="follow-container"> </span> </span> </span> </li> <li> <span class="js-analyst-tooltip-hover" data-analyst-id="PRF000198"> <a href="/getdoc.jsp?containerId=PRF000198"> Vladimir Kroa</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); }); $(document).ajaxStop(function () { $(".loader").hide(); }); $(document).ajaxError(function () { $(".loader").hide(); }); </script> <span class="loader"> <span class="circularWrap"> <span class="circularG circularG_1"></span> <span class="circularG circularG_2"></span> <span class="circularG circularG_3"></span> <span class="circularG circularG_4"></span> <span class="circularG circularG_5"></span> <span class="circularG circularG_6"></span> <span class="circularG circularG_7"></span> <span class="circularG circularG_8"></span> </span> <span class="loading-text">Loading</span> </span> </span> <span class="avatar-container"></span> <span class="analyst-role"></span> <span class="follow-container"> </span> </span> </span> </li> <li> <span class="js-analyst-tooltip-hover" data-analyst-id="PRF005220"> <a href="/getdoc.jsp?containerId=PRF005220"> Bjoern Stengel</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); }); $(document).ajaxStop(function () { $(".loader").hide(); }); $(document).ajaxError(function () { $(".loader").hide(); }); </script> <span class="loader"> <span class="circularWrap"> <span class="circularG circularG_1"></span> <span class="circularG circularG_2"></span> <span class="circularG circularG_3"></span> <span class="circularG circularG_4"></span> <span class="circularG circularG_5"></span> <span class="circularG circularG_6"></span> <span class="circularG circularG_7"></span> <span class="circularG circularG_8"></span> </span> <span class="loading-text">Loading</span> </span> </span> <span class="avatar-container"></span> <span class="analyst-role"></span> <span class="follow-container"> </span> </span> </span> </li> </ul> </div> <div class="result-synopsis"> <div class="result-synopsis__text"> This IDC Market Perspective defines the IDC framework for sustainable datacenters based on five pillars: goals, commitment, and transparency; design and construction; natural resources sourcing; natural resources efficiency; and circularity... </div> </div> <p class="result-footer"> <strong class="doc-date">Mar 2025</strong> | <span class="doc-id">Doc #US53167225</span> | <span>Market Perspective</span> </p> </div> </li> <li class="result"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/STYLES/tooltip-f245ce5ae53faf2ad01f564bb8d2a178.css"> <div class="result-selection"> <i class="icom icom-lock-fill" data-tooltip title="Log in to check if you have access"></i> </div> <div class="result-content"> <div class="result-header-row"> <h3> <a class="result-title" onclick="this.href='/getdoc.jsp?containerId=US52192525'" onauxclick="this.href='/getdoc.jsp?containerId=US52192525'" href="/getdoc.jsp?containerId=US52192525&pageType=PRINTFRIENDLY"> IDC Survey: PC-as-a-Service and Device-as-a-Service Sustainability and Circularity Insights </a> </h3> <div class="result-actions"> <div class="result-btn result-attachments-toggle is-disabled"> <i class="icom icom-link" data-tooltip title="Purchase to access IDC Survey: PC-as-a-Service and Device-as-a-Service Sustainability and Circularity Insights"></i> </div> <a class="result-big-btn icom-before icom-cart" data-qa="addCartButton" data-gtm-link="PURCHASE - IDC Survey: PC-as-a-Service and Device-as-a-Service Sustainability and Circularity Insights" href="/idcstore/cart-add.do?containerId=US52192525"> $7,500.00 <span class="show-for-sr"> Purchase IDC Survey: PC-as-a-Service and Device-as-a-Service Sustainability and Circularity Insights</span> </a> </div> </div> <div class="result-authors"> <p>By:  </p> <ul class="inline-list"> <li> <span class="js-analyst-tooltip-hover" data-analyst-id="PRF005510"> <a href="/getdoc.jsp?containerId=PRF005510"> Lara Greden</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); }); $(document).ajaxStop(function () { $(".loader").hide(); }); $(document).ajaxError(function () { $(".loader").hide(); }); </script> <span class="loader"> <span class="circularWrap"> <span class="circularG circularG_1"></span> <span class="circularG circularG_2"></span> <span class="circularG circularG_3"></span> <span class="circularG circularG_4"></span> <span class="circularG circularG_5"></span> <span class="circularG circularG_6"></span> <span class="circularG circularG_7"></span> <span class="circularG circularG_8"></span> </span> <span class="loading-text">Loading</span> </span> </span> <span class="avatar-container"></span> <span class="analyst-role"></span> <span class="follow-container"> </span> </span> </span> </li> <li> <span class="js-analyst-tooltip-hover" data-analyst-id="PRF003620"> <a href="/getdoc.jsp?containerId=PRF003620"> Rob Brothers</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); }); $(document).ajaxStop(function () { $(".loader").hide(); }); $(document).ajaxError(function () { $(".loader").hide(); }); </script> <span class="loader"> <span class="circularWrap"> <span class="circularG circularG_1"></span> <span class="circularG circularG_2"></span> <span class="circularG circularG_3"></span> <span class="circularG circularG_4"></span> <span class="circularG circularG_5"></span> <span class="circularG circularG_6"></span> <span class="circularG circularG_7"></span> <span class="circularG circularG_8"></span> </span> <span class="loading-text">Loading</span> </span> </span> <span class="avatar-container"></span> <span class="analyst-role"></span> <span class="follow-container"> </span> </span> </span> </li> <li> <span class="js-analyst-tooltip-hover" data-analyst-id="PRF003902"> <a href="/getdoc.jsp?containerId=PRF003902"> Linn Huang</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); }); $(document).ajaxStop(function () { $(".loader").hide(); }); $(document).ajaxError(function () { $(".loader").hide(); }); </script> <span class="loader"> <span class="circularWrap"> <span class="circularG circularG_1"></span> <span class="circularG circularG_2"></span> <span class="circularG circularG_3"></span> <span class="circularG circularG_4"></span> <span class="circularG circularG_5"></span> <span class="circularG circularG_6"></span> <span class="circularG circularG_7"></span> <span class="circularG circularG_8"></span> </span> <span class="loading-text">Loading</span> </span> </span> <span class="avatar-container"></span> <span class="analyst-role"></span> <span class="follow-container"> </span> </span> </span> </li> </ul> </div> <div class="result-synopsis"> <div class="result-synopsis__text"> This IDC Survey surveyed IT leaders responsible for PC-as-a-service (PCaaS)/device-as-a-service (DaaS) decisions for their organizations, focusing on vendor selection and evaluation criteria. Key findings reveal that sustainability and enha... </div> </div> <p class="result-footer"> <strong class="doc-date">Mar 2025</strong> | <span class="doc-id">Doc #US52192525</span> | <span>IDC Survey</span> </p> </div> </li> </ul> <a class="link-inline-arrow" href="/analysts/moreanalystresearch.jsp?containerId=PRF005510&selDocumentType=All&selAccess=All"> More results <span class="show-for-sr">  for Analyst Research</span> </a> </div> <div class="tabs-panel" id="tab-planned-research"> <ul class="idc-listing as-blocks has-actions wrap-medium"> <li class="planned-result" data-result-counter="1"> <div class="info"> <h3 class="h5">Circular Economy Survey</h3> <div class="meta-row"> <div class="title"><p>By:</p></div> <div class="content"> <p> <span class="js-analyst-tooltip-hover" data-analyst-id="PRF005510"> <a href="/getdoc.jsp?containerId=PRF005510"> Lara Greden</a> <span class="analyst-tooltip"> <span class="spinner-container"> <link rel="stylesheet" type="text/css" href="https://cdn.idc.com/RESOURCES/EXTENSIONS/spinner-f8c782cf26ebb5752e15205315d69b7d.css"/> <script type="text/javascript"> $(document).ajaxSend(function () { $(".loader").show(); 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Her analysis provides insight from both a supply-side and a\u202Fbuyers point of view, with core research coverage including circular economy and sustainability for IT assets and the evolution of procurement strategies for better operating models from purchasing, leasing, and financing to as-a-service models, also known as flexible consumption.\u202F Based on her expertise on procurement strategies, IT asset lifecycles, and sustainability, Lara’s research helps vendors and buyers understand the top drivers of circular economy market strategies and flexible consumption models, including the impact of these new buying behaviors on long-term IT asset values and forecasts.</p>\n<p>\n\t<strong>BACKGROUND </strong></p>\n<p>\n\t\u202FLara Greden joined IDC from CA Technologies (now Broadcom Software) where she was senior director of strategy, infrastructure management. In this role, she was responsible for strategic planning covering new as-a-Service products (SaaS, PaaS) and partnerships. 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