CINXE.COM
IDC - About - CCPA
<!DOCTYPE html> <html lang="en"> <head> <title>IDC - About - CCPA</title> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:site_name" content="IDC: The premier global market intelligence company"> <meta property="og:type" content="website"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "url": "https://www.idc.com", "logo": "https://cdn.idc.com/COMMONS/IMAGES/IDC_LOGO_Google_Search.svg?guid=adca5a4f-ad60-49dd-aa3e-001ad0ce5783" } </script> <meta name="title" content="IDC - About - CCPA"> <meta name="description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta property="og:url" content="https://www.idc.com/about/ccpa"> <meta property="og:title" content="IDC - About - CCPA"> <meta property="og:description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta property="og:image" content="https://cdn.idc.com/COMMONS/IMAGES/og-image-2021-1200x630.jpg?guid=64bf436d-9a35-4b37-b393-70f6af665a20"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:url" content="https://www.idc.com/about/ccpa"> <meta name="twitter:title" content="IDC - About - CCPA"> <meta name="twitter:description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta name="twitter:image" content="https://cdn.idc.com/COMMONS/IMAGES/og-image-2021-1200x630.jpg?guid=64bf436d-9a35-4b37-b393-70f6af665a20?v=1"> <link rel="stylesheet" href="https://use.typekit.net/ugz6gqu.css"> <link rel="stylesheet" href="https://cdn.icomoon.io/105419/IDCSUI/style.css?xguvkl"> <link rel="stylesheet" href="https://cdn.idc.com/downloads/shard-ui.min.css?v=1"/> <script> (function () { //embed TrustArc var tag = document.createElement( 'script' ); //to force US mode for debugging - add &country=us to script source; if(window.location.pathname == "/about/cookies"){ //always use non-intrusive variant on cookies page tag.src = 'https://consent.trustarc.com/notice?domain=idc.com&c=teconsent&text=true&js=nj¬iceType=bb>m=1&behavior=implied'; }else{ tag.src = 'https://consent.trustarc.com/notice?domain=idc.com&c=teconsent&text=true&js=nj¬iceType=bb>m=1'; } tag.async = false; document.head.appendChild(tag); //embed GTM var options = { 'gtm.start': new Date().getTime(), event: 'gtm.js' }; var environmentData = ""; var gtmId = "GTM-MLHV83" //non-IDC.com GTM container options["User_ID"] = "N/A"; //gets replaced with /N/A if GDPR isnt 3 or more inside GTM - Variable - "Session - User Id" options["region"] = "N/A"; options["topic"] = "N/A"; options["verticalMarket"] = "N/A"; (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push(options); var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='//www.googletagmanager.com/gtm.js?id='+i+dl+environmentData;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer',gtmId); })(); </script> </head> <body class=" "> <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-MLHV83" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <header data-header class="header grid-root" data-gtm-root="Header"> <div class="grid-container"> <nav class="header-nav" data-header-nav data-gtm-root="Nav"> <ul class="header-nav-list" role="menubar"> <li role="none" class="header-nav-item is-text is-icon" data-header-item-title="Home"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/"> <span class="show-for-sr">Home</span><i data-icon="home"></i> </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Research"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/research"> Research </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Data & Analytics"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/data-analytics"> Data & Analytics </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Custom Solutions"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/custom-solutions"> Custom Solutions </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Events"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/events"> Events </a> </li> <li role="separator" aria-hidden="true" class="divider"></li> <li role="none" class="header-nav-item is-text " data-header-item-title="Our Analysts"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/analysts"> Our Analysts </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="About IDC"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/about"> About IDC </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Resources"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/resource-center"> Resources </a> </li> <li role="separator" aria-hidden="true" class="divider"></li> <li role="none" class="header-nav-item is-text " data-header-item-title="MyIDC"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/myidc"> MyIDC </a> </li> <li role="none" class="region header-nav-item is-persistent" data-dropdown-menu data-header-locations> <button class="header-nav-button" role="menuitem" data-dropdown-menu-trigger> <span class="show-for-sr">Change website region. Current region is: </span> IDC Global <i data-icon="arrow-head-down" data-icon-size="s"></i> </button> <ul class="header-nav-submenu full-width-small-only" data-dropdown-menu-nav> <li data-dropdown-menu-item="active"> <a href="/"> IDC Global </a> </li> <li data-dropdown-menu-item=""> <a href="/ap"> Asia/Pacific </a> </li> <li data-dropdown-menu-item=""> <a href="/cn"> China </a> </li> <li data-dropdown-menu-item=""> <a href="/eu"> Europe </a> </li> <li data-dropdown-menu-item=""> <a href="/jp"> Japan </a> </li> <li data-dropdown-menu-item=""> <a href="/latam"> Latin America </a> </li> <li data-dropdown-menu-item=""> <a href="/mea"> Middle East, Africa & Türkiye </a> </li> </ul> </li> <li data-dropdown-menu role="none" class="search header-nav-item is-persistent is-icon"> <button class="header-nav-button" role="menuitem" data-skip-link="search" data-dropdown-menu-trigger data-icon-after="magnifier" data-qa="magnifier-button"> <span class="show-for-sr">Search</span> </button> <ul class="header-nav-submenu full-width-small-only" data-dropdown-menu-nav> <li data-dropdown-menu-item role="menuitem"> <form data-dropdown-menu-item-custom data-filter-row data-filter-row-submit-sr-label="Search" action="/search/v3" method="get" role="search" data-gtm-root="Search" data-qa="search-form"> <input type="hidden" name="languages" value="eng"> <div data-field-text> <label>Search</label> <input data-search-autocomplete-typeahead name="query" data-qa="search-input"> </div> </form> </li> <li data-dropdown-menu-item> <a href="/search/advanced/form.do" data-qa="advanced-search-link"> <small>Advanced Search</small> </a> </li> </ul> </li> <li role="none" class="header-nav-item is-persistent is-icon" data-dropdown-menu> <button class="header-nav-button" role="menuitem" data-dropdown-menu-trigger data-icon-after="user" data-qa="account-dropdown-button"> <span class="show-for-sr">Account</span> </button> <ul class="header-nav-submenu" data-dropdown-menu-nav> <li data-dropdown-menu-item> <a href="/action/login.do?successUrl=https://www.idc.com/about/ccpa" data-qa="login"> Login </a> </li> <li data-dropdown-menu-item> <a href="/action/registerLite.do" data-qa="register"> Register </a> </li> </ul> </li> </ul> </nav> <div class="header-sticky"> <div class="header-sticky-location"> <img data-qa="logo" onclick="window.location.href='/'" class="logo-img" alt="IDC Logo; a globe followed by the letters 'IDC'" src="/COMMONS/IMAGES/IDC_LOGO_Header_Blue_Color.svg"/> <p data-header-sticky-title class="title fs-large"> </p> </div> <div class="header-sticky-actions"> <div class="spotlight-cta header-nav-item"> <div class="header-nav-button"> <a data-button="tertiary" class="spotlight-cta is-small" href="https://info.idc.com/become-a-client.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-become-a-client&utm_idc=idh-0-idcus"> Become a Client </a> </div> </div> <div class="menu-trigger header-nav-item is-icon"> <button type="button" class="header-nav-button" data-modal-trigger="mobile-menu"> <i data-icon="hamburger"></i> <span class="show-for-sr">Menu</span> </button> </div> </div> </div> </div> </header> <div data-modal="mobile-menu" data-modal-menu data-modal-height="999999" data-gtm-root="Mobile Nav"> <a data-button="tertiary" class="spotlight-cta is-small" href="https://info.idc.com/become-a-client.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-become-a-client&utm_idc=idh-0-idcus"> Become a Client </a> <nav data-header-treeview data-header-treeview-is-mobile class="side-content-nav" > <ul class="side-content-nav-list" role="tree"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/"> <span>Home</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-research-subtree" data-icon-before="arrow-head"> <span>Research</span> </a> <ul id="side-content-nav-full-research-subtree" role="group" data-header-treeview-level="1" aria-label="Research" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-research-coverage-subtree" data-icon-before="arrow-head"> <span>Coverage</span> </a> <ul id="side-content-nav-full-research-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Coverage" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-markets"> <span>Technology Markets</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-research-coverage-digital-business-subtree" data-icon-before="arrow-head"> <span>Digital Business</span> </a> <ul id="side-content-nav-full-research-coverage-digital-business-subtree" role="group" data-header-treeview-level="3" aria-label="Digital Business" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business/digital-enterprise"> <span>Digital Enterprise</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business/digital-consumer"> <span>Digital Consumer</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/industry"> <span>Industry</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-research-tech-buyer-subtree" data-icon-before="arrow-head"> <span>Tech Buyer</span> </a> <ul id="side-content-nav-full-research-tech-buyer-subtree" role="group" data-header-treeview-level="2" aria-label="Tech Buyer" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/techmatch"> <span>TechMatch</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/research-and-advisory"> <span>Research & Advisory</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/leadership-and-development"> <span>Leadership & Development</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/metrics"> <span>Metrics</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-research-emerging-vendor-subtree" data-icon-before="arrow-head"> <span>Emerging Vendor</span> </a> <ul id="side-content-nav-full-research-emerging-vendor-subtree" role="group" data-header-treeview-level="2" aria-label="Emerging Vendor" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/early-market-players"> <span>Early Market Players</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/market-intelligence-seekers"> <span>Market Intelligence Seekers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/business-expansion-architects"> <span>Business Expansion Architects</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/investment-research"> <span>Investment Research</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-subtree" data-icon-before="arrow-head"> <span>Data & Analytics</span> </a> <ul id="side-content-nav-full-data-analytics-subtree" role="group" data-header-treeview-level="1" aria-label="Data & Analytics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-data-analytics-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/product/velocity-sales-intelligence"> <span>IDC Velocity</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/tracker"> <span>Tracker<sup>®</sup></span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/wallet"> <span>Wallet</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-subtree" data-icon-before="arrow-head"> <span>Custom Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-subtree" role="group" data-header-treeview-level="1" aria-label="Custom Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-events-subtree" data-icon-before="arrow-head"> <span>Events</span> </a> <ul id="side-content-nav-full-events-subtree" role="group" data-header-treeview-level="1" aria-label="Events" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-full-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/offices"> <span>Offices</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-resources-subtree" data-icon-before="arrow-head"> <span>Resources</span> </a> <ul id="side-content-nav-full-resources-subtree" role="group" data-header-treeview-level="1" aria-label="Resources" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="https://blogs.idc.com"> <span>Blog</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/events-webinars"> <span>Events & Webinars</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/press-releases"> <span>Press Releases</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-resources-trending-subtree" data-icon-before="arrow-head"> <span>Trending Topics</span> </a> <ul id="side-content-nav-full-resources-trending-subtree" role="group" data-header-treeview-level="2" aria-label="Trending Topics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-resources-trending-gen-ai-subtree" data-icon-before="arrow-head"> <span>Generative AI</span> </a> <ul id="side-content-nav-full-resources-trending-gen-ai-subtree" role="group" data-header-treeview-level="3" aria-label="Generative AI" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai/use-cases"> <span>Use Cases</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/sustainability"> <span>Sustainability</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/myidc"> <span>MyIDC</span> </a> </li> </ul> </nav> </div> <main class="idc-main" > <div class="side-content-wrapper grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="side-content-nav-wrapper cell large-2"> <nav class="side-content-breadcrumb-nav" aria-label="Breadcrumb"> <ol class="side-content-breadcrumb-list"> <li class="side-content-breadcrumb-item"> <a class="side-content-breadcrumb-button" href="/" data-link="primary" data-icon-before="arrow-head">IDC Home</a> </li> <li class="side-content-breadcrumb-item"> <a class="side-content-breadcrumb-button" href="/about" data-link="primary" data-icon-before="arrow-head">About IDC</a> </li> <li class="side-content-breadcrumb-item"> <a class="side-content-breadcrumb-button" href="/about/privacy" data-link="primary" data-icon-before="arrow-head">IDC Privacy Policy</a> </li> </ol> </nav> </div> <div class="side-content cell large-10" data-skip-link="main"> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-7"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h1>California Privacy Rights</h1> <p class="fs-large">Last updated: 25 March 2024 Version 1.2</p> <p>This notice supplements the information contained in the IDC Research, Inc. (“IDC” and “we”) privacy policy and applies solely to California consumers, as defined in and in compliance with the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020 (“CPRA”). The terms “personal data” and “personal information” are used interchangeably.</p> <p>Under the CCPA, among other rights, California consumers have the right to:</p> <ul> <li>Request that a business that collects a consumer’s personal information disclose the categories and specific pieces of personal information that a business has collected about consumers.</li> <li>Request that a business corrects consumer’s personal information that is inaccurate.</li> <li>Request that a business delete any personal information about the consumer that a business has collected.</li> <li>Request that a business that sells or shares a consumer’s personal information, not sell or share the consumer’s personal information.</li> <li>Request that a business limits the use and disclosure of sensitive personal information collected about them.</li> </ul> </div> </div> <div class="cell"> <div class="cell-text"> <h2>Request categories and specific pieces of personal information we collect</h2> <p>The categories of personal information IDC has collected about consumers, the categories of sources from which personal information is collected, the business or commercial purpose for collecting or selling (if applicable) personal information, the categories of third parties with whom IDC shares personal information, and the specific pieces of personal information IDC has collected about consumers, can be generally be found in IDC’s <a data-link=secondary href="/about/privacy">privacy policy</a>. IDC does not collect sensitive personal information, as defined under the CCPA.</p> <p>If you require additional information and/or to otherwise exercise your rights under the CCPA to request the categories and specific pieces of personal information IDC collects, please contact: <a data-link="secondary" href="mailto:privacy@idc.com">privacy@idc.com</a> (or the mailing address below) and please put CCPA Request in the subject line.</p> </div> </div> <div class="cell"> <div class="cell-text"> <h2>Request correction of inaccurate personal information</h2> <p>Upon your request, IDC will correct your personal information that is inaccurate.</p> <p>To request correction of your personal information, please contact: <a data-link="secondary" href="mailto:privacy@idc.com">privacy@idc.com</a> (or the mailing address below) and please put CCPA Request in the subject line.</p> </div> </div> <div class="cell"> <div class="cell-text"> <h2>Request deletion</h2> <p>Upon your request, IDC will delete your personal information, and you will not receive any IDC products, content or services, unless you subsequently provide your personal information in connection with a new registration, or it is otherwise lawfully provided to IDC. Please note that your request may be denied if we need your personal information to fulfil our legal obligations and exercise or defend our legal claims.</p> <p>To request that IDC delete the personal information it has collected from and about you, as described in the IDC <a data-link="secondary" href="/about/privacy">privacy policy</a>, please contact: <a data-link="secondary" href="mailto:privacy@idc.com">privacy@idc.com</a> (or the mailing address below) and please put CCPA Request in the subject line.</p> </div> </div> <div class="cell"> <div class="cell-text"> <h2>Request to opt out of the sale and sharing of personal information</h2> <p>You have the right to opt out of the sale or sharing of your personal information, as defined in the CCPA.</p> <p>IDC does not sell personal information, as defined in the CCPA.</p> <p>IDC may share your personal information collected by cookies with third parties for the purpose of personalized advertising. You can opt out of such sharing in our cookie banner when you first visit the IDC website. If you want to update your cookie preferences, please see our <a data-link="secondary" href="/about/cookies">cookie policy</a>.</p> <p>Please note that IDC also accepts opt-out preference signals (“OPS”) as valid opt-out requests. Such OPS are respected for both known and unknown users by default in a frictionless manner (without requiring specific OPS implementation). For known users, IDC applies the OPS to users’ accounts, browsers, and devices. For unknown users, the OPS are applied to the users’ current browsers and/or devices. </p> </div> </div> </div> </div> <div class="cell medium-5"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="grid-x grid-padding-y grid-padding-x"> <div class="cell bg-grey"> <div class="cell-text"> <h2 class="h3">How can we help?</h2> <p>If you have any questions, concerns, or complaints about Your California Privacy Rights, IDC’s personal information practices, its <a data-link="secondary" href="/about/privacy">privacy policy</a> or <a data-link="secondary" href="/about/cookies">cookie policy</a>, we encourage you to get in touch with our IDC’s Privacy Compliance Officer at <a data-link="secondary" href="mailto:privacy@idc.com">privacy@idc.com</a>.</p> </div> </div> </div> </div> <div class="cell"> <div class="grid-x grid-padding-y grid-padding-x"> <div class="cell bg-grey"> <div class="cell-text"> <h2 class="h3">Mailing address</h2> <p> Should you choose to notify us of any of the above preferences by postal service, here is our address:<br> IDC Research, Inc.<br> Attention: GDPR and Privacy<br> 140 Kendrick Street, Building B<br> Needham, MA 02494<br> U.S.A. </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container" style="padding-top: 0"></div> </div> </div> </div> </div> </div> </main> <footer class="footer grid-root fc-white" data-skip-link="footer" data-gtm-root="Footer"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="address-wrapper cell small-12 large-shrink"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <a class="logo-anchor" href="/"> <span class="show-for-sr">Home</span> <img class="logo-img" alt="IDC Logo; a globe followed by the letters 'IDC'" src="/COMMONS/IMAGES/IDC_LOGO_Header_White_Color.svg"/> </a> </div> <div class="cell"> <address> <p>IDC Corporate<br>140 Kendrick Street<br>Building B, Needham, MA 02494</p> <a data-link="secondary-inverted" href="tel:+1 508 872 8200">+1 508 872 8200</a> </address> </div> </div> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Products</h2> <ul> <li> <a data-link="secondary-inverted" href="/research">Research</a> </li> <li> <a data-link="secondary-inverted" href="/data-analytics">Data & Analytics</a> </li> <li> <a data-link="secondary-inverted" href="/custom-solutions">Custom Solutions</a> </li> <li> <a data-link="secondary-inverted" href="/events">Events</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Company</h2> <ul> <li> <a data-link="secondary-inverted" href="/about">About IDC</a> </li> <li> <a data-link="secondary-inverted" href="/analysts">Analysts</a> </li> <li> <a data-link="secondary-inverted" href="/about/careers">Careers</a> </li> <li> <a data-link="secondary-inverted" href="/about/offices">Offices</a> </li> <li> <a data-link="secondary-inverted" href="/contact">Contact Us</a> </li> <li> <button data-link="secondary-inverted" data-modal-trigger="idg-environmental-policy">IDG Environmental Policy</button> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Resources</h2> <ul> <li> <a data-link="secondary-inverted" href="/myidc">myIDC</a> </li> <li> <a data-link="secondary-inverted" href="/resource-center/events-webinars">Events & Webinars</a> </li> <li> <a data-link="secondary-inverted" href="https://blogs.idc.com">Blog</a> </li> <li> <a data-link="secondary-inverted" href="/resource-center">Resource Center</a> </li> <li> <a data-link="secondary-inverted" href="/about/rss">RSS/Feeds</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Social Media</h2> <ul> <li> <a data-link="secondary-inverted" href="https://www.linkedin.com/company/idc/">IDC on LinkedIn</a> </li> <li> <a data-link="secondary-inverted" href="https://www.twitter.com/IDC">IDC on X</a> </li> </ul> </div> <div class="cell small-12 divider"></div> <div class="cell small-12"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="cell show-for-large large-shrink"> <p>Copyright 2025 IDC. All rights reserved.</p> </div> <div class="cell small-12 large-shrink"> <h2><span class="show-for-sr">Legal Links</span></h2> <ul class="legal-links"> <li><a data-link="secondary-inverted" href="/about/privacy">Privacy Policy</a></li> <li><a data-link="secondary-inverted" href="/about/ccpa">CCPA</a></li> <li><a data-link="secondary-inverted" href="https://info.idc.com/email-subscription.html">Subscribe</a></li> <li><a data-link="secondary-inverted" href="/unsubscribe">Unsubscribe</a></li> <li><a data-link="secondary-inverted" href="/about/termsofuse">Terms of Use</a></li> </ul> </div> <div class="cell hide-for-large small-12"> <p>Copyright 2025 IDC. <br class="show-for-large">All rights reserved.</p> </div> </div> </div> </div> </div> </footer> <div data-modal="idg-environmental-policy" data-modal-sharable data-modal-width="1000"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>IDG Environmental Policy</h2> <p>International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.</p> <h3>We fulfill this mission by a commitment to:</h3> <ul> <li>Encouraging all partners to share in our mission</li> <li>Understanding environmental issues and sharing information with our partners</li> <li>Recognizing that fiscal responsibility is essential to our environmental future</li> <li>Instilling environmental responsibility as a corporate value</li> <li>Developing innovative and flexible solutions to bring about change</li> <li>Using our platforms and position in the IT industry to promote sustainability</li> <li>Minimize air travel to help reduce our impact on the environment</li> <li>Minimize use of materials and energy consumption in our offices</li> <li>Create a working environment that efficiently uses our office space</li> <li>Develop and maintain a hybrid working model that benefits both our employees and business partners</li> <li>Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office</li> <li>Engaging employees and promoting active participation in environmental and sustainability initiatives</li> </ul> </div> </div> </div> </div> <script> const SUI_TRANSLATIONS = { "error": "Error", "optional": "optional", "of": "of", "clear_all": "Clear All", "applied": "applied", "filters": "Filters", "apply_filters": "Apply Filters", "skip_to": "Skip to", "form_step": "Form step", "validation.required": "This field is required.", "validation.captcha.required": "Please verify the reCAPTCHA field", "validation.email.invalid": "Please enter a valid email address.", "validation.email.business": "Please use your business email address", "modal.opens_dialog": "Opens dialog", "modal.close_dialog": "Close dialog", "modal.bottom_wrap": "You have reached the bottom of the dialog. Focus is being moved to the close button.", "modal.embed_content": "dialog embedded content", "video": "video", "loading": "Loading", "current_page": "Current page", "main": "Main", "site": "Site", "section": "Section", "navigation": "Navigation", "same_page_link": "Same page link", "scroll_to_left": "Scroll to left", "scroll_to_right": "Scroll to right", "current_region": "Current region", "selected_options": "Selected options", "cancel": "Cancel", "done": "Done", "content_listing.no_results": "No results found.", "content_listing.no_more_results": "No more results found.", "content_listing.data_server_error": "There was an error while retrieving data from the server.", "content_listing.new_results_added": "new results have been added to the listing.", "content_listing.focus_moved": "Focus is being moved to the first new item.", "try_again_later": "Please try again later." }; </script> <script src="https://cdn.idc.com/downloads/shard-ui.min.js?v=9"></script> </body> </html>