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Components__ColumnsWrapper-sc-117hxr5-4 cMEVEq eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 iVsbkJ kEVCto"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU ioRtZF"><h1 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 iCnxbC">Öka förtoendet för ditt företag med genuina omdömen</h1><h3 font-weight="bold" font-size="md,,,lg" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 kNUYKU">Gör som våra 25 000 <span data-tip="true" data-for="5B1F81ItzdaNWlVFoi5oQ2" tabindex="0" aria-describedby="5B1F81ItzdaNWlVFoi5oQ2">företagskunder</span><template data-dgst="DYNAMIC_SERVER_USAGE"></template> och börja samla in omdömen på vår öppna plattform.</h3><div class="Box-sc-9k7r7d-0 dcPMPx"><div title="homepage-hero-distinct-ctas-variantA-buttons-row" style="margin-top:24px" class="NewBrandRichText__Row-sc-3fce28-7 drxFue"><a for="button" href="/request-demo" font-weight="700" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 gNZZyz fOEsty"><div class="Icon__IconContainer-sc-tnhi1w-0 ciDcqh"><svg width="16" height="16" viewBox="0 0 16 16" class="trustpilot-icon" fill="#FFFFFF"><g clip-path="url(#a)"><path fill-rule="evenodd" clip-rule="evenodd" d="m4.622.933.04.057.003.006L6.37 3.604l.002.003a1.7 1.7 0 0 1-.442 2.29l-.036.029c-.392.325-.627.519-.652.85-.026.364.206 1.09 1.562 2.445 1.356 1.357 2.073 1.58 2.426 1.55.318-.027.503-.252.816-.632l.057-.069a1.7 1.7 0 0 1 2.29-.442l.003.002 2.608 1.705.006.004c.204.141.454.37.649.645.188.267.376.655.31 1.09-.031.213-.147.495-.305.774a4.534 4.534 0 0 1-.715.941C14.323 15.422 13.377 16 12.1 16c-1.236 0-2.569-.483-3.877-1.246-1.315-.768-2.642-1.84-3.877-3.075C3.112 10.444 2.033 9.118 1.26 7.8.49 6.49 0 5.15 0 3.9c0-1.274.52-2.215 1.144-2.845C1.751.442 2.478.098 2.954.03c.507-.072.896.088 1.182.327.224.187.387.43.486.576Zm-1.127.191a.46.46 0 0 0-.4-.104c-.223.032-.758.25-1.24.738C1.393 2.227 1 2.924 1 3.9c0 1.001.398 2.161 1.122 3.394.72 1.226 1.74 2.486 2.932 3.678 1.19 1.19 2.45 2.204 3.673 2.918 1.23.718 2.384 1.11 3.373 1.11.949 0 1.652-.422 2.138-.914.245-.247.43-.508.556-.73.134-.237.181-.393.186-.43.01-.065-.014-.19-.139-.366a1.737 1.737 0 0 0-.396-.396l-2.59-1.693a.7.7 0 0 0-.946.19l-.011.017-.013.016-.08.098c-.261.33-.723.91-1.491.975-.841.07-1.85-.47-3.218-1.838-1.369-1.37-1.912-2.381-1.85-3.225.056-.783.638-1.25.97-1.517l.09-.072.016-.013.016-.011a.7.7 0 0 0 .191-.946l-1.694-2.59-.051-.076c-.104-.152-.182-.265-.29-.355Z"></path></g><defs><clipPath id="a"><path d="M0 0h16v16H0z"></path></clipPath></defs></svg></div>Prata med en expert</a><a for="button" href="/signup?cta=free-signup_hero_home" font-weight="700" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 gNZZyz ehMgwm">Skapa ett gratiskonto</a></div></div><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Boka en demo med en expert eller kom igång med kostnadsfria verktyg.</p></div></div><div display="none" class="Box-sc-9k7r7d-0 cCjKEN"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU iBgmld"><div class="Box-sc-9k7r7d-0 dcPMPx"><div title="homepage-hero-distinct-ctas-variantA-buttons-row" style="margin-top:24px" class="NewBrandRichText__Row-sc-3fce28-7 drxFue"><a for="button" href="/request-demo" font-weight="700" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 gNZZyz fOEsty"><div class="Icon__IconContainer-sc-tnhi1w-0 ciDcqh"><svg width="16" height="16" viewBox="0 0 16 16" class="trustpilot-icon" fill="#FFFFFF"><g clip-path="url(#a)"><path fill-rule="evenodd" clip-rule="evenodd" d="m4.622.933.04.057.003.006L6.37 3.604l.002.003a1.7 1.7 0 0 1-.442 2.29l-.036.029c-.392.325-.627.519-.652.85-.026.364.206 1.09 1.562 2.445 1.356 1.357 2.073 1.58 2.426 1.55.318-.027.503-.252.816-.632l.057-.069a1.7 1.7 0 0 1 2.29-.442l.003.002 2.608 1.705.006.004c.204.141.454.37.649.645.188.267.376.655.31 1.09-.031.213-.147.495-.305.774a4.534 4.534 0 0 1-.715.941C14.323 15.422 13.377 16 12.1 16c-1.236 0-2.569-.483-3.877-1.246-1.315-.768-2.642-1.84-3.877-3.075C3.112 10.444 2.033 9.118 1.26 7.8.49 6.49 0 5.15 0 3.9c0-1.274.52-2.215 1.144-2.845C1.751.442 2.478.098 2.954.03c.507-.072.896.088 1.182.327.224.187.387.43.486.576Zm-1.127.191a.46.46 0 0 0-.4-.104c-.223.032-.758.25-1.24.738C1.393 2.227 1 2.924 1 3.9c0 1.001.398 2.161 1.122 3.394.72 1.226 1.74 2.486 2.932 3.678 1.19 1.19 2.45 2.204 3.673 2.918 1.23.718 2.384 1.11 3.373 1.11.949 0 1.652-.422 2.138-.914.245-.247.43-.508.556-.73.134-.237.181-.393.186-.43.01-.065-.014-.19-.139-.366a1.737 1.737 0 0 0-.396-.396l-2.59-1.693a.7.7 0 0 0-.946.19l-.011.017-.013.016-.08.098c-.261.33-.723.91-1.491.975-.841.07-1.85-.47-3.218-1.838-1.369-1.37-1.912-2.381-1.85-3.225.056-.783.638-1.25.97-1.517l.09-.072.016-.013.016-.011a.7.7 0 0 0 .191-.946l-1.694-2.59-.051-.076c-.104-.152-.182-.265-.29-.355Z"></path></g><defs><clipPath id="a"><path d="M0 0h16v16H0z"></path></clipPath></defs></svg></div>Prata med en expert</a><a for="button" href="/signup?cta=free-signup_hero_home" font-weight="700" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 gNZZyz ehMgwm">Skapa ett gratiskonto</a></div></div><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Boka en demo med en expert eller kom igång med kostnadsfria verktyg.</p></div></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU jOvWrx"><div class="Box-sc-9k7r7d-0 lmlRTy"></div></div></div></div></div><div id="trustscore" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU dWLXCN"><div overflow="hidden" title="homepage-check-trustscore" class="Box-sc-9k7r7d-0 iYJxbl"><h3 font-weight="bold" font-size="s" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 iMRUld">Ta reda på vad kunderna säger om ditt företag:</h3><form class="Box-sc-9k7r7d-0 bheGU"><div display="flex" class="Box-sc-9k7r7d-0 Form__InputWrapper-sc-1gafw91-0 bPfECE kNVPVg"><div class="Box-sc-9k7r7d-0 cOdWuz"><div class="Common__InputWrapper-sc-1n6n5jk-1 fYznql"><label class="Common__InputLabel-sc-1n6n5jk-3 dGaKmP">Din webbadress</label><input type="text" name="domain" id="domain" title="Webbsida" autoComplete="off" class="Common__StyledInput-sc-1n6n5jk-0 dXFFWR NewBrandCheckTrustscore__PlainTextInput-sc-ddrdrr-2 fsbqkQ"/></div></div><div class="Box-sc-9k7r7d-0 bheGU"><button type="submit" font-weight="700" class="Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 NewBrandCheckTrustscore__SubmitButton-sc-ddrdrr-3 eHKipS iaiPJz dmxPrG"><span display="none,,block" class="Box-sc-9k7r7d-0 fQFCWJ">Se betyg</span></button></div></div><div display="none" class="Box-sc-9k7r7d-0 cCjKEN"><button type="submit" font-weight="700" class="Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 NewBrandCheckTrustscore__SubmitButton-sc-ddrdrr-3 eHKipS iaiPJz dmxPrG"><span display="none,,block" class="Box-sc-9k7r7d-0 fQFCWJ">Se betyg</span></button></div></form><div color="red-400" class="Box-sc-9k7r7d-0 foPhIT"><span class="NewBrandCheckTrustscore__ErrorText-sc-ddrdrr-0 iwEsGl"></span></div><div color="gray-400" class="Box-sc-9k7r7d-0 pyMwG">Din webbadress kan exempelvis se ut såhär: se.trustpilot.com</div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 flkFQR"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 jNErvT">Varför konsumenter litar på Trustpilot:</h2><div display="flex" class="Box-sc-9k7r7d-0 elMUHA"><div class="Box-sc-9k7r7d-0 dtxNpA"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU szctu"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bIibIE">+ 300 miljoner</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">omdömen om över 1.17 miljoner <span data-tip="true" data-for="1xeHSB7hCq6Od5x5L01Com" tabindex="0" aria-describedby="1xeHSB7hCq6Od5x5L01Com">domäner</span><template data-dgst="DYNAMIC_SERVER_USAGE"></template> </p></div></div></div><div class="Box-sc-9k7r7d-0 dtxNpA"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU szctu"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bIibIE">63 %</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">av konsumenterna i Europa säger att ett högt Trustpilot-betyg får de att vilja handla från ett företag (Källa: undersökning från 2023).</p></div></div></div><div class="Box-sc-9k7r7d-0 dtxNpA"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU szctu"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bIibIE">> 54 miljoner</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">omdömen skrevs på Trustpilot under 2023</p></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 fvzPzU"><h2 font-weight="bold" font-size="md,,,lg" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 blxpbu">Nyheter</h2><div class="Box-sc-9k7r7d-0 CardBlock__CardContainer-sc-1xu9hwf-0 bheGU efInZg"><div class="Box-sc-9k7r7d-0 ClickableCard__CardContent-sc-189nqir-0 bheGU cTxAmv"><div class="Icon__IconContainer-sc-tnhi1w-0 ClickableCard__StyledIconContainer-sc-189nqir-1 ciDcqh juZqJP"><svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M28.056 1.94918C27.5408 1.74378 26.9762 1.69593 26.4337 1.81173C25.8912 1.92753 25.3953 2.20178 25.0088 2.59966C24.6224 2.99755 24.3627 3.50121 24.2628 4.04683C24.1874 4.45821 24.2054 4.87948 24.3133 5.28004L21.5803 7.73904C21.3597 7.56 21.1128 7.41523 20.8477 7.31013C20.3328 7.10591 19.7689 7.05893 19.2273 7.17511C18.6857 7.29128 18.1907 7.56538 17.8048 7.96285C17.7243 8.04573 17.6493 8.1332 17.5802 8.22467L14.5547 7.25737L14.5545 7.21187C14.5493 6.84372 14.4716 6.48014 14.3257 6.14194C14.1799 5.8038 13.9689 5.49771 13.7047 5.2412C13.4404 4.98468 13.1283 4.78279 12.786 4.64704C12.271 4.44282 11.7071 4.39584 11.1655 4.51202C10.6239 4.6282 10.1289 4.90232 9.743 5.29977C9.35713 5.69721 9.09774 6.20012 8.99762 6.74494C8.93906 7.06358 8.93652 7.3882 8.98838 7.70457L5.00131 11.6917C4.65976 11.6365 4.30919 11.6449 3.96747 11.7182C3.42589 11.8344 2.93083 12.1085 2.54494 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6.9046L25.5005 6.90629C25.9666 7.20683 26.5116 7.36228 27.0662 7.35285C27.6209 7.34341 28.1602 7.16952 28.6159 6.8533C29.0716 6.53704 29.4231 6.09263 29.626 5.57639C29.897 4.88707 29.8839 4.1185 29.5897 3.43875C29.2955 2.75901 28.744 2.22346 28.056 1.94918ZM26.8512 3.76766C27.0064 3.73453 27.168 3.74822 27.3154 3.807C27.5123 3.88548 27.6701 4.03873 27.7542 4.23321C27.8384 4.42768 27.8422 4.64758 27.7646 4.84483C27.7066 4.99255 27.606 5.1197 27.4756 5.21018C27.3452 5.3007 27.1909 5.35044 27.0322 5.35314C26.8736 5.35584 26.7176 5.31137 26.5842 5.22535C26.4508 5.13933 26.3459 5.01567 26.2829 4.87004C26.2198 4.72438 26.2014 4.56329 26.23 4.40719C26.2586 4.25109 26.3329 4.10699 26.4435 3.99313C26.5541 3.87927 26.696 3.80079 26.8512 3.76766ZM12.5547 7.24004C12.5555 7.29751 12.5501 7.35477 12.5387 7.41084L12.4855 7.57711C12.4256 7.71189 12.3295 7.82771 12.2077 7.91159C12.0771 8.00147 11.9229 8.05063 11.7644 8.05286C11.6059 8.05509 11.4503 8.01029 11.3173 7.92412C11.1843 7.83796 11.0798 7.71429 11.017 7.56874C10.9542 7.42321 10.936 7.26233 10.9647 7.10643C10.9933 6.95054 11.0675 6.80665 11.178 6.69293C11.2884 6.57922 11.43 6.50078 11.585 6.46754C11.74 6.43429 11.9013 6.44774 12.0487 6.50617C12.1466 6.54502 12.2359 6.60279 12.3115 6.67617C12.3871 6.74956 12.4475 6.83716 12.4892 6.93391C12.5309 7.0306 12.5532 7.13463 12.5547 7.24004ZM20.1104 9.16926C19.9631 9.11082 19.8017 9.09738 19.6468 9.13062C19.4917 9.16388 19.3501 9.24232 19.2397 9.35602C19.1293 9.46973 19.0551 9.61363 19.0264 9.76952C18.9978 9.92537 19.016 10.0862 19.0788 10.2318C19.1416 10.3774 19.246 10.501 19.3791 10.5872C19.5121 10.6734 19.6677 10.7182 19.8262 10.7159C19.9847 10.7137 20.1389 10.6645 20.2695 10.5747C20.4 10.4848 20.501 10.3582 20.5596 10.211C20.5986 10.1131 20.6179 10.0085 20.6164 9.90313C20.615 9.7978 20.5927 9.69376 20.551 9.59699C20.5093 9.50022 20.4489 9.41266 20.3733 9.33928C20.2977 9.26588 20.2084 9.2081 20.1104 9.16926ZM4.38694 13.6737C4.54192 13.6405 4.70326 13.6539 4.85059 13.7123C4.94853 13.7512 5.03788 13.809 5.11348 13.8824C5.18906 13.9558 5.24944 14.0433 5.29117 14.1401C5.3329 14.2368 5.35514 14.3409 5.35662 14.4462C5.3581 14.5515 5.33881 14.6562 5.29982 14.7541C5.24118 14.9013 5.1402 15.0279 5.00966 15.1178C4.87913 15.2076 4.72486 15.2568 4.56635 15.259C4.40787 15.2613 4.25229 15.2165 4.11925 15.1303C3.9862 15.0441 3.88169 14.9204 3.81894 14.7749C3.75618 14.6294 3.73797 14.4685 3.76662 14.3126C3.79527 14.1567 3.86949 14.0128 3.97989 13.8991C4.09028 13.7854 4.23193 13.707 4.38694 13.6737Z" fill="#1C1C1C"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M13 14.1606L13 28.2496H10.3741V22.5711L3.64209 22.5711L3.64209 28.2496H1.75V30.2496H30.2494V28.2496H28.3569V16.8926H21.6249L21.6249 28.2496H19.3929V14.1607L13 14.1606ZM15 28.2494L15 16.1606L17.3929 16.1607V28.2494H15ZM5.64209 24.5711L5.64209 28.2495H8.37414V24.5711L5.64209 24.5711ZM23.6249 18.8926L23.6249 28.2494H26.3569V18.8926H23.6249Z" fill="#1C1C1C"></path></svg></div><div class="Box-sc-9k7r7d-0 jUlrPc"><h3 font-weight="bold" font-size="s" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 gginAj">Ligg steget före</h3><p class="ClickableCard__CardText-sc-189nqir-2 eGAOCx">Anpassa dig till marknadens svängningar med hjälp av avancerad information om förändringar och trender i branschen.</p></div></div><div class="Box-sc-9k7r7d-0 ClickableCard__CardContent-sc-189nqir-0 bheGU cTxAmv"><div class="Icon__IconContainer-sc-tnhi1w-0 ClickableCard__StyledIconContainer-sc-189nqir-1 ciDcqh bTBSDl"><svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M26.2678 22.7677C26.7366 22.2989 27 21.663 27 21H29C29 22.1934 28.5259 23.338 27.682 24.182C26.8381 25.0259 25.6935 25.5 24.5 25.5V23.5C25.163 23.5 25.7989 23.2366 26.2678 22.7677Z" fill="#1C1C1C"></path><path d="M9.26777 22.7677C9.73661 22.2989 10 21.663 10 21H12C12 22.1934 11.5259 23.338 10.682 24.182C9.83807 25.0259 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10.5376 26.5 7.5 26.5C4.46243 26.5 2 24.0375 2 21C2 20.2603 2.14603 19.5547 2.41082 18.9104L2.57286 18.5532ZM15.975 13.4934C15.6476 13.4934 15.3215 13.5202 15 13.5731V9.61403C15.318 9.5341 15.6455 9.49338 15.975 9.49338C16.3218 9.49338 16.6663 9.53848 17 9.62694V13.5816C16.6623 13.523 16.3194 13.4934 15.975 13.4934Z" fill="#1C1C1C"></path></svg></div><div class="Box-sc-9k7r7d-0 jUlrPc"><h3 font-weight="bold" font-size="s" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 gginAj">Med blicken mot framtiden</h3><p class="ClickableCard__CardText-sc-189nqir-2 eGAOCx">Ta reda på hur du kan stärka ditt rykte med en prognos för hur din TrustScore kan se ut över tid.</p></div></div><div class="Box-sc-9k7r7d-0 ClickableCard__CardContent-sc-189nqir-0 bheGU cTxAmv"><div class="Icon__IconContainer-sc-tnhi1w-0 ClickableCard__StyledIconContainer-sc-189nqir-1 ciDcqh dusvET"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M8 9.38171L9.8125 10.7804L9.11905 8.53736L11.0547 7.05172H8.66134L8 4.90154L7.33866 7.05172H4.94532L6.88095 8.53736L6.1875 10.7804L8 9.38171ZM4.3 13.5L5.72 8.9069L2 6.05172H6.6L8 1.5L9.4 6.05172H14L10.28 8.9069L11.7 13.5L8 10.6448L4.3 13.5Z" fill="#1C1C1C"></path></svg></div><div class="Box-sc-9k7r7d-0 jUlrPc"><h3 font-weight="bold" font-size="s" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 gginAj">Gör ett bra intryck</h3><p class="ClickableCard__CardText-sc-189nqir-2 eGAOCx">Stärk ditt varumärke genom att anpassa din profilsida så att du lockar fler kunder till din webbplats.</p></div></div><div class="Box-sc-9k7r7d-0 ClickableCard__CardContent-sc-189nqir-0 bheGU cTxAmv"><div class="Icon__IconContainer-sc-tnhi1w-0 ClickableCard__StyledIconContainer-sc-189nqir-1 ciDcqh hagyNV"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M6 13H14V12H6V13Z" fill="#1C1C1C"></path><path d="M6 8.5H14V7.5H6V8.5Z" fill="#1C1C1C"></path><path d="M4 7.5V8.5H2V7.5H4Z" fill="#1C1C1C"></path><path d="M6 4H14V3H6V4Z" fill="#1C1C1C"></path><path d="M4 3V4H2V3H4Z" fill="#1C1C1C"></path><path d="M4 12V13H2V12H4Z" fill="#1C1C1C"></path></svg></div><div class="Box-sc-9k7r7d-0 jUlrPc"><h3 font-weight="bold" font-size="s" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 gginAj">Anpassade översikter </h3><p class="ClickableCard__CardText-sc-189nqir-2 eGAOCx">Få en överblick över viktiga teman i dina senaste omdömen med citat och förslag på förbättringar.</p></div></div><div class="Box-sc-9k7r7d-0 ClickableCard__CardContent-sc-189nqir-0 bheGU cTxAmv"><div class="Icon__IconContainer-sc-tnhi1w-0 ClickableCard__StyledIconContainer-sc-189nqir-1 ciDcqh cMuBOL"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M2 1V3H0V4H2V6H3V4H5V3H3V1H2ZM2 10V12H0V13H2V15H3V13H5V12H3V10H2ZM4.875 8.5625L8 9.75L9.1875 12.875L9.75 14.25L10.3125 12.875L11.5 9.75L14.625 8.5625L16 8L14.625 7.4375L11.5 6.25L10.3125 3.125L9.75 1.75L9.1875 3.125L8 6.25L4.875 7.4375L3.5 8L4.875 8.5625ZM8.90625 9.3125L8.75 9L8.4375 8.84375L6 8L8.4375 7.15625L8.75 7L8.90625 6.6875L9.75 4.25L10.5938 6.6875L10.75 7L11.0625 7.15625L13.5 8L11.0625 8.84375L10.75 9L10.5938 9.3125L9.75 11.75L8.90625 9.3125Z" fill="#1C1C1C"></path></svg></div><div class="Box-sc-9k7r7d-0 jUlrPc"><h3 font-weight="bold" font-size="s" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 gginAj">Smarta svar</h3><p class="ClickableCard__CardText-sc-189nqir-2 eGAOCx">Spara tid med AI-genererade svar som är skräddarsydda efter ditt varumärke. </p></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" display="flex" class="Box-sc-9k7r7d-0 eNkjZb"><div overflow="hidden" width="1" class="Box-sc-9k7r7d-0 ljNNYR"><div class="NewBrandPageScrollingBusinessLogoSection__MarqueeWrapper-sc-x669w4-0 fEvoY"><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__Marquee-sc-x669w4-1 bheGU dboYYh"><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU kuScCs"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU eXwDfp"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU ksyYRs"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU bEmapQ"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU gjXJxJ"></div></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__Marquee-sc-x669w4-1 bheGU dboYYh"><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU kuScCs"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU eXwDfp"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU ksyYRs"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU bEmapQ"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU gjXJxJ"></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 fqMubq"><div display="grid" class="Box-sc-9k7r7d-0 hJCGmA"><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 jhQzJp dWLXCN"><div width="100%,,1" class="Box-sc-9k7r7d-0 dKerpQ"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 crrqXJ">Salesforce-integration</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Koppla ihop Salesforce med Trustpilot och hantera alla dina omdömen från ett och samma ställe.</p><div class="Box-sc-9k7r7d-0 dcPMPx"><a for="button" href="/marketing/salesforce-integration" font-weight="700" color="blue-300" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 edWKNM fOEsty">Läs mer</a></div></div></div></div></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 hYkTjz dWLXCN"><div width="100%,,0.75" class="Box-sc-9k7r7d-0 ewjguL"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 crrqXJ">Öppna plattformar kontra resten</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><a href="https://2749863.fs1.hubspotusercontent-na1.net/hubfs/2749863/CEU%20Demand%20Generation/CEU%20HERO%20AND%20LOCAL%20CONTENT/Canvas8%202%20pager/The%20critical%20role%20of%20reviews%20%20-%20SE.pdf" font-size="sm" target="_blank" rel="noopener nofollow" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandRichText__SmallLink-sc-3fce28-4 eoARFP cFTwJk">Majoriteten konsumenter</a> föredrar att använda öppna plattformar som Trustpilot för att få tillgång till genuina ocensurerade skildringar av upplevelser med företag.</p><div class="Box-sc-9k7r7d-0 dcPMPx"><a for="button" href="/reviews/build-trusted-brand/vad-skiljer-trustpilot-fran-andra-omdoemesplattformar" font-weight="700" color="blue-300" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 edWKNM fOEsty">Trustpilot kontra konkurrerande plattformar</a></div></div></div></div></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 hYkTjz dWLXCN"><div width="100%,,0.75" class="Box-sc-9k7r7d-0 ewjguL"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 crrqXJ">Hitta ett prispaket som passar ditt företag</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Vi har specialutformade prispaket som hjälper dig att nå fler kunder – oavsett om du har ett litet företag eller representerar ett välkänt varumärke.</p><div class="Box-sc-9k7r7d-0 dcPMPx"><a for="button" href="/pricing" font-weight="700" color="blue-300" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 edWKNM fOEsty">Se våra prispaket</a></div></div></div></div></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 jhQzJp byUlyN"><div width="100%,,1" class="Box-sc-9k7r7d-0 dKerpQ"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 crrqXJ">Visa upp omdömen på din sajt med våra widgetar</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><b>73,6 %</b> av Trustpilots besökare säger att de är mer benägna att handla från en webbsajt som visar Trustpilot-omdömen.</p><div class="Box-sc-9k7r7d-0 dcPMPx"><a for="button" href="/features/trustbox-widgets" font-weight="700" color="blue-300" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 edWKNM fOEsty">Mer information</a></div></div></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" display="flex" class="Box-sc-9k7r7d-0 kvUUOd"><div width="1" class="Box-sc-9k7r7d-0 hUifji"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 dvwSuo">Integrera Trustpilot med dina befintliga verktyg</h2><div display="grid" width="1" class="Box-sc-9k7r7d-0 hbaUco"><div class="Box-sc-9k7r7d-0 hOWfvU"><div class="react-aspect-ratio-placeholder" style="max-width:600px;width:100%;--aspect-ratio:(3)"><img alt="SalesForce logo" sizes="50vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/r6HFNQeTVSzwMiuS4VE1s/2b71b943e1dfa98761018d6475742457/Frame_19__2_.png?w=384 384w, https://images.ctfassets.net/b7g9mrbfayuu/r6HFNQeTVSzwMiuS4VE1s/2b71b943e1dfa98761018d6475742457/Frame_19__2_.png?w=640 640w, https://images.ctfassets.net/b7g9mrbfayuu/r6HFNQeTVSzwMiuS4VE1s/2b71b943e1dfa98761018d6475742457/Frame_19__2_.png?w=750 750w, https://images.ctfassets.net/b7g9mrbfayuu/r6HFNQeTVSzwMiuS4VE1s/2b71b943e1dfa98761018d6475742457/Frame_19__2_.png?w=828 828w, https://images.ctfassets.net/b7g9mrbfayuu/r6HFNQeTVSzwMiuS4VE1s/2b71b943e1dfa98761018d6475742457/Frame_19__2_.png?w=1080 1080w, https://images.ctfassets.net/b7g9mrbfayuu/r6HFNQeTVSzwMiuS4VE1s/2b71b943e1dfa98761018d6475742457/Frame_19__2_.png?w=1200 1200w, 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style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div></div><div class="Box-sc-9k7r7d-0 hOWfvU"><div class="react-aspect-ratio-placeholder" style="max-width:348px;width:100%;--aspect-ratio:(3.48)"><img alt="NEW - Home - Integrations - Klaviyo logo PNG" sizes="50vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/6HUKqO1j5KbKNw9Rf3EbzU/bfa2a7de3392e6e778889c3e43d81ab5/Klaviyo-logo.png?w=384 384w, https://images.ctfassets.net/b7g9mrbfayuu/6HUKqO1j5KbKNw9Rf3EbzU/bfa2a7de3392e6e778889c3e43d81ab5/Klaviyo-logo.png?w=640 640w, https://images.ctfassets.net/b7g9mrbfayuu/6HUKqO1j5KbKNw9Rf3EbzU/bfa2a7de3392e6e778889c3e43d81ab5/Klaviyo-logo.png?w=750 750w, https://images.ctfassets.net/b7g9mrbfayuu/6HUKqO1j5KbKNw9Rf3EbzU/bfa2a7de3392e6e778889c3e43d81ab5/Klaviyo-logo.png?w=828 828w, https://images.ctfassets.net/b7g9mrbfayuu/6HUKqO1j5KbKNw9Rf3EbzU/bfa2a7de3392e6e778889c3e43d81ab5/Klaviyo-logo.png?w=1080 1080w, 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sizes="50vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/4BjMcMa1mMIgXAr5LZ712E/4303b6a6e8ca1c6bfcd021af1daed6fb/Logo_Square.svg?w=384 384w, https://images.ctfassets.net/b7g9mrbfayuu/4BjMcMa1mMIgXAr5LZ712E/4303b6a6e8ca1c6bfcd021af1daed6fb/Logo_Square.svg?w=640 640w, https://images.ctfassets.net/b7g9mrbfayuu/4BjMcMa1mMIgXAr5LZ712E/4303b6a6e8ca1c6bfcd021af1daed6fb/Logo_Square.svg?w=750 750w, https://images.ctfassets.net/b7g9mrbfayuu/4BjMcMa1mMIgXAr5LZ712E/4303b6a6e8ca1c6bfcd021af1daed6fb/Logo_Square.svg?w=828 828w, https://images.ctfassets.net/b7g9mrbfayuu/4BjMcMa1mMIgXAr5LZ712E/4303b6a6e8ca1c6bfcd021af1daed6fb/Logo_Square.svg?w=1080 1080w, https://images.ctfassets.net/b7g9mrbfayuu/4BjMcMa1mMIgXAr5LZ712E/4303b6a6e8ca1c6bfcd021af1daed6fb/Logo_Square.svg?w=1200 1200w, https://images.ctfassets.net/b7g9mrbfayuu/4BjMcMa1mMIgXAr5LZ712E/4303b6a6e8ca1c6bfcd021af1daed6fb/Logo_Square.svg?w=1920 1920w, 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https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=750 750w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=828 828w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=1080 1080w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=1200 1200w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=1920 1920w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=2048 2048w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=3840 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=3840" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div></div></div><a for="button" href="/partners/integrations" font-weight="700" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 gNZZyz ifxyrC">Se alla integrationer</a></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 fqMubq"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 kqAGkT">Vad sägs om lite inspiration?</h2><div display="flex" class="Box-sc-9k7r7d-0 ckwvnr"><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/reviews/browsers-to-buyers/allt-du-behoever-veta-om-social-commerce" aria-label="Läs artikeln - Allt du behöver veta om social commerce" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:826px;width:100%;--aspect-ratio:(16/9)"><img alt="Comercio social: Qué es y cómo empezar" title="Comercio social: Qué es y cómo empezar" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU cKHvGa"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">Allt du behöver veta om social commerce</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Läs artikeln</div></div></a></div><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/reviews/learn-from-customers/7-foerdelar-som-kundfeedback-kan-ge-ditt-varumaerke" aria-label="Läs artikeln - 7 fördelar som kundfeedback kan ge ditt varumärke" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:1400px;width:100%;--aspect-ratio:(16/9)"><img alt="7 ways to win by listening to your customers " title="Are you listening to your customers? We’ve rounded up the top 7 benefits to listening to customer feedback so that your business can start winning today." sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/4RBUh6sDGbZ8XtmQeECIWR/0d54c6651c5d920811ed8d19c4d30b49/Customer_experience_03.jpg?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/4RBUh6sDGbZ8XtmQeECIWR/0d54c6651c5d920811ed8d19c4d30b49/Customer_experience_03.jpg?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/4RBUh6sDGbZ8XtmQeECIWR/0d54c6651c5d920811ed8d19c4d30b49/Customer_experience_03.jpg?q=85&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/4RBUh6sDGbZ8XtmQeECIWR/0d54c6651c5d920811ed8d19c4d30b49/Customer_experience_03.jpg?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/4RBUh6sDGbZ8XtmQeECIWR/0d54c6651c5d920811ed8d19c4d30b49/Customer_experience_03.jpg?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/4RBUh6sDGbZ8XtmQeECIWR/0d54c6651c5d920811ed8d19c4d30b49/Customer_experience_03.jpg?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/4RBUh6sDGbZ8XtmQeECIWR/0d54c6651c5d920811ed8d19c4d30b49/Customer_experience_03.jpg?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/4RBUh6sDGbZ8XtmQeECIWR/0d54c6651c5d920811ed8d19c4d30b49/Customer_experience_03.jpg?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/4RBUh6sDGbZ8XtmQeECIWR/0d54c6651c5d920811ed8d19c4d30b49/Customer_experience_03.jpg?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/4RBUh6sDGbZ8XtmQeECIWR/0d54c6651c5d920811ed8d19c4d30b49/Customer_experience_03.jpg?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/4RBUh6sDGbZ8XtmQeECIWR/0d54c6651c5d920811ed8d19c4d30b49/Customer_experience_03.jpg?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU cKHvGa"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">7 fördelar som kundfeedback kan ge ditt varumärke</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Läs artikeln</div></div></a></div><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/reviews/browsers-to-buyers/har-ar-de-nya-shoppingvanorna-hos-generation-z-som-visar-vaegen-for-dagens-varumarken" aria-label="Läs artikeln - Här är de nya shoppingvanorna hos Generation Z som visar vägen för dagens varumärken" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:1920px;width:100%;--aspect-ratio:(16/9)"><img alt="How brands can adapt to Gen Z’s new shopping habits V2" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU cKHvGa"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">Här är de nya shoppingvanorna hos Generation Z som visar vägen för dagens varumärken</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Läs artikeln</div></div></a></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU byUlyN"><div overflow="hidden" class="Box-sc-9k7r7d-0 csVuBt"><div class="Box-sc-9k7r7d-0 fqMubq"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 iCnxbC">Vill du se vad omdömen kan göra för ditt företag?</h2><div class="Box-sc-9k7r7d-0 laklrz"><form class="Box-sc-9k7r7d-0 bheGU"><div display="flex" class="Box-sc-9k7r7d-0 Form__InputWrapper-sc-1gafw91-0 cnYdwJ kNVPVg"><div class="Box-sc-9k7r7d-0 cOdWuz"><div class="Common__InputWrapper-sc-1n6n5jk-1 fYznql"><label class="Common__InputLabel-sc-1n6n5jk-3 dGaKmP">E-postadress</label><input type="text" name="email" id="email" title="E-postadress" autoComplete="email" class="Common__StyledInput-sc-1n6n5jk-0 dXFFWR NewBrandEmailSignup__PlainTextInput-sc-95mt30-0 ebbhMS"/></div></div><div 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gIBDuF">Funktioner</a></li><li class="Box-sc-9k7r7d-0 dxegSB"><a font-weight="500" color="#ffffff99" font-size="xxs" href="https://se.business.trustpilot.com/pricing" target="_blank" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 gIBDuF">Prispaket</a></li><li class="Box-sc-9k7r7d-0 dxegSB"><a font-weight="500" color="#ffffff99" font-size="xxs" href="https://se.business.trustpilot.com/partners" target="_blank" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 gIBDuF">Partners</a></li><li class="Box-sc-9k7r7d-0 dxegSB"><a font-weight="500" color="#ffffff99" font-size="xxs" href="https://se.business.trustpilot.com/partners/agencies" target="_blank" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 gIBDuF">Byråpartners</a></li><li class="Box-sc-9k7r7d-0 dxegSB"><a font-weight="500" color="#ffffff99" font-size="xxs" href="https://se.business.trustpilot.com/partners/become-a-partner" target="_blank" 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","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Enkelt uttryckt är social commerce den del av e-handeln som kretsar kring försäljning via social medier.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"I den här guiden går vi igenom de olika typerna av social commerce, så att du kan bygga kundupplevelser och skapa förtroende direkt i sociala medier!","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"1. Välj rätt sociala medier-plattform för ditt företag","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Idag finns det en uppsjö av olika sociala medier-plattformar att välja mellan. Att välja en plattform som passar just ditt företag är avgörande för att du ska kunna lyckas med social commerce.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Plattformen du väljer bör matcha din målgrupp, och samtidigt passa den typ av produkt eller tjänst som du säljer. För att hjälpa dig välja rätt plattform har vi sammanställt en översikt över olika social commerce-kanaler.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Pinterest","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Visste du att användningen av Pinterest Shopping-verktyg ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://influencermarketinghub.com/social-commerce-stats/#toc-29"},"content":[{"nodeType":"text","value":"ökade med hela 350 % under 2020","marks":[],"data":{}}]},{"nodeType":"text","value":"?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Pinterest är en sociala medier-plattform för bilddelning som utformats för att spara och upptäcka idéer i form av bilder, GIF:ar och videor. Det är en utmärkt plattform för bland annat varumärken inom heminredning, eller kreativa företag som inom exempelvis bröllop eller konsthantverk.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1z727SuhvPYAC2379fIt0Q","type":"Entry","createdAt":"2022-03-30T08:33:29.696Z","updatedAt":"2022-07-06T08:39:42.237Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":17,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"sv-SE"},"fields":{"linkText":"Upptäck Pinterest Shopping ","url":"https://business.pinterest.com/sv/shopping/"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Instagram","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Instagram behöver knappast någon introduktion. Det är en av de mest använda sociala medier-plattformarna ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://info.lse.ac.uk/staff/divisions/communications-division/digital-communications-team/assets/documents/guides/A-Guide-To-Social-Media-Platforms-and-Demographics.pdf"},"content":[{"nodeType":"text","value":"inom alla ålderkategorier","marks":[],"data":{}}]},{"nodeType":"text","value":", och är ett effektivt verktyg för inspiration. Ett antal influencers använder Instagram dagligen för att marknadsföra olika produkter och tjänster till sin målgrupp. På Instagram är det enkelt att tagga produkter och nå konsumenter med produkter som de tidigare interagerat med i Instagram-shopping. ","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://influencermarketinghub.com/social-commerce-stats/#toc-13"},"content":[{"nodeType":"text","value":"130 miljoner Instagram-användare klickar på shopping-inlägg","marks":[],"data":{}}]},{"nodeType":"text","value":" varje månad","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://influencermarketinghub.com/social-commerce-stats/#toc-11"},"content":[{"nodeType":"text","value":"60 % av konsumenterna säger att de upptäcker nya produkter","marks":[],"data":{}}]},{"nodeType":"text","value":" på Instagram","marks":[],"data":{}}]}]}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3IMDbJo0wxRyNModigPIFA","type":"Entry","createdAt":"2022-03-30T08:34:50.138Z","updatedAt":"2022-07-06T14:57:48.410Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"sv-SE"},"fields":{"linkText":"Kolla in Instagram-shopping ","url":"https://business.instagram.com/shopping?locale=en_GB"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. Tiktok","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"TikTok har laddats ner mer än 3 miljarder gånger. På den här sociala medier-plattformen postar användare inlägg i form av kortare videoklipp som sträcker sig från 15 sekunder till 3 minuter. Innehållet kretsar ofta kring dans, upptåg, skämt, trick och underhållning. TikTok har en ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://talkinginfluence.com/2019/12/17/reach-young-audience-tiktok/"},"content":[{"nodeType":"text","value":"yngre målgrupp","marks":[],"data":{}}]},{"nodeType":"text","value":" och är en bra plattform för varumärken som säljer mindre exklusiva produkter, såsom köksprylar.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"TikTok är ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://blog.hootsuite.com/tiktok-stats/"},"content":[{"nodeType":"text","value":"appen som konsumenter lägger mest pengar på","marks":[],"data":{}}]},{"nodeType":"text","value":".","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.businessofapps.com/news/tiktok-consumer-spending-up-77-in-2021/"},"content":[{"nodeType":"text","value":"Konsumtionen på TikTok ökade med hela 77 % under 2021","marks":[],"data":{}}]},{"nodeType":"text","value":". Användare spenderade 2,3 miljarder dollar via appen, att jämföra med 1,3 miljarder under föregående år.","marks":[],"data":{}}]}]}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6ogkw1T6wGVsZM12cJJHAH","type":"Entry","createdAt":"2022-03-30T08:36:54.016Z","updatedAt":"2022-07-06T12:05:21.551Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"sv-SE"},"fields":{"linkText":"Upptäck hur Shopify och TikTok Shopping fungerar tillsammans ","url":"https://blog.hootsuite.com/tiktok-shopping/"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"4. Facebook","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hootsuite.com/resources/digital-trends"},"content":[{"nodeType":"text","value":"36,8 % av världens befolkning använder Facebook varje månad","marks":[],"data":{}}]},{"nodeType":"text","value":". Facebook är en av de äldsta sociala medier-plattformarna i världen, och gör det möjligt för användare att komma i kontakt, dela, sälja med mera.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Även om Facebook är den största sociala medier-plattformen, har des demografi förändrats något över åren. Plattformen ses idag ofta som en plattform för en något äldre målgrupp, men faktum är att 26,4 % av plattformens användarbas utgörs av så kallade millenials. Med det sagt är mer än ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://sproutsocial.com/insights/facebook-stats-for-marketers/"},"content":[{"nodeType":"text","value":"36 % av Facebooks användare 45 år eller äldre","marks":[],"data":{}}]},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Visste du att det är ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.facebook.com/business/goals/add-live-chat-to-website-with-messenger#"},"content":[{"nodeType":"text","value":"53 % mer sannolikt att människor genomför ett köp via Facebooks livechatt","marks":[],"data":{}}]},{"nodeType":"text","value":"?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Facebooks potentiella ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hootsuite.com/resources/digital-trends"},"content":[{"nodeType":"text","value":"räckvidd för annonsering uppgår till 2,11 miljarder människor","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.facebook.com/business/ads/stories-ad-format#"},"content":[{"nodeType":"text","value":"50 % av konsumenterna vill upptäcka nya produkter","marks":[],"data":{}}]},{"nodeType":"text","value":" genom Facebook Stories","marks":[],"data":{}}]}]}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7FnjENvLIaURVJfmOZ02um","type":"Entry","createdAt":"2022-03-30T08:38:49.972Z","updatedAt":"2022-07-06T08:40:18.937Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"sv-SE"},"fields":{"linkText":"Upptäck Butiker på Facebook ","url":"https://www.facebook.com/business/shops"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"5. YouTube","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Youtube är ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hootsuite.com/resources/digital-trends"},"content":[{"nodeType":"text","value":"världens näst mest besökta sajt","marks":[],"data":{}}]},{"nodeType":"text","value":". Denna välkända videoplattform ägs av Google, och varje månad ser mer än en miljard användare på mer än en miljard timmar videoinnehåll dagligen. YouTube kan ge konsumenter att en mer detaljerad bild av dina produkter och tjänster. Konsumenter kan vilja se videor om en produkter inför tet köp, och Youtube är en perfekt plattform för det ändamålet.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hootsuite.com/resources/digital-trends"},"content":[{"nodeType":"text","value":"Youtube-annonser har potential att nå upp till 2,56 miljarder användare","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Youtubes globala ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/"},"content":[{"nodeType":"text","value":"annonsintäkter uppgick till 28 miljarder dollar","marks":[],"data":{}}]},{"nodeType":"text","value":" under 2021","marks":[],"data":{}}]}]}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3PmZEhPOXQ6rH7iQoDiLkA","type":"Entry","createdAt":"2022-03-30T08:40:23.532Z","updatedAt":"2022-07-06T08:40:27.362Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"sv-SE"},"fields":{"linkText":"Upptäck hur social commerce fungerar på YouTube ","url":"https://blog.sellfy.com/sell-on-youtube/"}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"2. Erbjud sociala medier-användare extraordinära upplevelser","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Kundupplevelsen inom social commerce är central, eftersom den representerar ditt varumärke. En bra kundupplevelse i sociala medier kan öka din konverteringsgrad inom social commerce.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Här är några tips på hur du kan få till en bra kundupplevelse.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Rikta in dig mot rätt målgrupp","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det är viktigt att vända sig till rätt målgrupp och att välja rätt sociala medier-plattform för just dina produkter och tjänster.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Om dina produkter riktar sig mot en äldre demografi, gäller det att välja en plattform som matchar detta. Om ditt varumärke vänder sig till en yngre målgrupp, bör detta speglas i din strategi för sociala medier.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dina produkter spelar här en stor roll. En del produkter är enklare att sälja via TikTok eller YouTube, medan andra är enklare att sälja via Pinterest eller Instagram.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Interagera med användare","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Uppdatera dina följare om ditt varumärke samt dina produkter och tjänster.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Med tankte på att 37 % av konsumenterna uppger att ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.pwc.com/gx/en/consumer-markets/consumer-insights-survey/2020/pwc-consumer-insights-survey-2020.pdf"},"content":[{"nodeType":"text","value":"sociala nätverk är deras största inspirationskälla","marks":[],"data":{}}]},{"nodeType":"text","value":" inför ett köpbeslut, bör marknadsföringsinlägg vara en del av din strategi. Inlägg som direkt marknadsför dina produkter bör samtidigt endast utgöra en liten del av alla dina inlägg.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"När du vill lyfta fram en produkt i ett inlägg, kan det vara bra att överväga att lägga till en anledning för konsumenter att köpa produkten direkt. En sådan anledning kan vara ett tidsbegränsat erbjudande, eller också kan du uppmuntra kunder till att vara först bland vänner och bekanta med att äga en ny produkt. Du kan också skapa så kallad FOMO (fear of missing out) genom att dela hur många människor som köpt den specifika produkten under exempelvis de senaste 24 timmarna. Glöm inte att inkludera högkvalitativa bilder!","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Eftersom shopping via mobilen har ökat i popularitet, och ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.pwc.com/gx/en/consumer-markets/consumer-insights-survey/2020/pwc-consumer-insights-survey-2020.pdf"},"content":[{"nodeType":"text","value":"45 % av konsumenterna har ökat antalet köp via mobilen","marks":[],"data":{}}]},{"nodeType":"text","value":" sedan pandemin, bör reklaminlägg göras ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://squareup.com/t/f_online/d_display/p_forbes/c_branding/o_eco_forbes_brandvoice_socialmediaroundup_shoppableposts/u_core/l_us/dt_alldevice/pr_ecosystem/?route=us/en/townsquare/how-to-sell-products-on-instagram"},"content":[{"nodeType":"text","value":"köpbara","marks":[],"data":{}}]},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Med det menas att kunder kan köpa direkt via inlägget, vilket gör det så enkelt som möjligt att köpa dina produkter direkt via sociala medier. Visste du att ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://business.instagram.com/blog/how-to-plan-for-holidays-on-instagram/"},"content":[{"nodeType":"text","value":"130 miljoner Instagram-konton klickar på ett shoppinginlägg för att få veta mer om en produkt","marks":[],"data":{}}]},{"nodeType":"text","value":" – varje månad? Med andra ord kan det vara en enorm möjlighet för ditt företag att komma igång med social commerce.e.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. 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","intro":"Generation Z, alltså personer födda mellan mitten av 90-talet och slutet av 00-talet, är den generation som efterföljer gruppen “millenials”. ","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Hur skiljer sig då Generation Z från föregående generation?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"En stor del av skillnaderna kretsar kring värderingar och medvetenhet. För Generation Z spelar autencitet och syfte en central roll. Gruppen vill interagera med företag och varumärken som speglar deras värderingar, har ett tydligt syfte och vill göra skillnad. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det här resulterar i nya shoppingvanor hos en allt mer köpstark generation konsumenter, och dagens varumärken behöver anpassa sig. I den här artikeln tittar vi därför närmare på förväntningar och konsumentbeteenden hos Generation Z, och hur gruppens köpmönster faktiskt definierar framtidens shopping. ","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Shoppingvanor hos Generation Z","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Bekvämlighet","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det råder knappast några tvivel kring att teknik och sociala medier har ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://thekeenfolks.com/the-impact-of-technology-on-consumer-behaviour/"},"content":[{"nodeType":"text","value":"har förändrat konsumenternas shoppingvanor","marks":[],"data":{}}]},{"nodeType":"text","value":" i grunden. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dagens konsumenter förväntar sig allt oftare en omnikanalupplevelse. ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/reviews/build-trusted-brand/why-an-omni-channel-experience-is-your-best-christmas-present"},"content":[{"nodeType":"text","value":"En omnikanalupplevels","marks":[],"data":{}}]},{"nodeType":"text","value":" sträcker sig över flertalet kanaler på ett sömlöst sätt, vilket ger en enhetlig upplevelse. Varumärken vars kommunikation är osammanhängande mellan digitala och analoga kanaler har inte lika goda förutsättningar att övertyga konsumenterna. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Generation Z är en riktig ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.marketingevolution.com/knowledge-center/trend-analysis-preparing-omnichannel-success-gen-z"},"content":[{"nodeType":"text","value":"omnikanalgeneration","marks":[],"data":{}}]},{"nodeType":"text","value":". Deras shoppingvanor visar att de föredrar att shoppa där helst det passar dem, och att de använder sig av många olika kanaler. Som en del av denna utveckling verkar Generation Z också hitta tillbaka till ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.theguardian.com/fashion/2020/may/25/shopping-habits-of-generation-z-could-spell-end-of-fast-fashion"},"content":[{"nodeType":"text","value":"fysiska butiker","marks":[],"data":{}}]},{"nodeType":"text","value":", medan den äldre generationen “millenials” i större utsträckning håller fast vid onlineshopping.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det här innebär nu inte att Generation Z inte längre är intresserade av att handla online. Det betyder bara att denna stora grupp konsumenter är flexibla och använder sig av olika kanaler för en mer heltäckande upplevelse. Exempelvis kan de kolla upp en produkt online, genomföra ett köp vid ett senare tillfälle via retargeting på sociala medier eller också gå direkt till butik för att göra sitt köp.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Så även om intresset för fysiska butiker är större jämfört med föregående generation, uppskattar och värdesätter Generation Z flexibiliteten som en omnikanalupplevelse faktiskt innebär.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Kvalitet","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Köp nu, betala senare” blir ett allt vanligare betalningsalternativ, och leder till att unga konsumenter (","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.voguebusiness.com/consumers/gen-z-shopping-trends-uncovered-pay-pal"},"content":[{"nodeType":"text","value":"22 % av Generation Z","marks":[],"data":{}}]},{"nodeType":"text","value":") handlar mer. Men detta är inte den enda anledning till varför unga konsumenter ofta väljer nämnda betalningsalternativ. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"En undersökning visar nämligen att produktkvalitet är en av ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.marketingdive.com/news/gen-z-wants-brands-to-be-fun-authentic-and-good-study-says/581191/"},"content":[{"nodeType":"text","value":"tre förtroendeingivande egenskaper","marks":[],"data":{}}]},{"nodeType":"text","value":" hos varumärken som Generation Z efterfrågar, tillsammans med positiva omdömen och kundservice. Nya betalningsalternativ gör det helt enkelt möjligt för unga konsumenter att köpa dyrare produkter som håller hög kvalitet.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Utöver nya betalningsalternativ använder sig Generation Z också av second hand-shopping för att köpa kvalitetsprodukter. Som nämnts inledningsvis vill konsumenter som tillhör Generation Z ofta interagera med varumärken som är syftesdrivna, och som strävar efter att göra skillnad. Dessa tendenser kan troligtvis kopplas till en ökad miljömedvetenhet. Ett tecken på det är ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.voguebusiness.com/consumers/gen-z-shopping-trends-uncovered-pay-pal"},"content":[{"nodeType":"text","value":"27 %","marks":[],"data":{}}]},{"nodeType":"text","value":" av Generation Z uppger att de i större utsträckning vill handla second hand.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. Nya konsumentbeteenden","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det är tydligt att konsumentbeteendet bland Generation Z skiljer sig jämfört med äldre generationer. Köpmönster visar att Generation Z de både är trendmedvetna och tenderar att shoppa vid behov för att må bättre.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Generation Z shoppar helt enkelt inte bara ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/meet-generation-z-shaping-the-future-of-shopping"},"content":[{"nodeType":"text","value":"en gång i veckan eller månaden","marks":[],"data":{}}]},{"nodeType":"text","value":". I takt med att sociala medier och influerare får allt större makt förändras konsumentbeteendet. Generation Z föredrar att göra mindre inköp i snabbare takt – ibland mer än en gång i veckan. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Traditionell annonsering är inte längre lika effektiv som förut. Generation Z låter sig hellre inspireras av likasinnade, och ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/reviews/build-trusted-brand/sociala-bevis-hur-fungerar-det-och-varfoer-aer-det-viktigt-inom-e-handel"},"content":[{"nodeType":"text","value":"har större förtroende för andra konsumenters upplevelser","marks":[],"data":{}}]},{"nodeType":"text","value":" än kommunikation direkt från företag och varumärken.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Så kan e-handelsföretag övertyga Generation Z","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Prioritera omnikanalupplevelser","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Såväl stora som mindre företag behöver satsa på sömlösa omnikanalupplevelser för att nå Generation Z. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dagens shopping äger rum dygnet runt, och konsumentera använder en uppsjö olika enheter. Allt är interaktivt och när det kommer till att erbjuda en omnikanalupplevelse, gäller det att leverera såväl digitalt som analogt. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Ett av de bästa tillvägagångssätten för att lyckas med detta göra digital närvaro till en del av fysiska butiker. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Genom att anpassa sig efter omnikanaltrenden kan varumärken erbjuda en bättre kundupplevelse i fysiska butiker, där konsumenter kan få all information de behöver inför ett köpbeslut. Det här skapar en enhetlig upplevelse som möjliggör för konsumenter att snabbare interagera med ett varumärke och överväga ett köp – oavsett kanal.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Implementera nya betalningsalternativ – både online och i fysisk butik","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Visste du att ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"http://www.iqpc.com/media/1003982/39442.pdf"},"content":[{"nodeType":"text","value":"24 %","marks":[],"data":{}}]},{"nodeType":"text","value":" av dagens konsumenter överger sina köp i samband med betalningen, på grund av att butiken inte erbjuder rätt betalningsalternativ?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"En undersökning visar att Generation Z räknar med att ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.emarketer.com/content/how-gen-z-embracing-digital-payments"},"content":[{"nodeType":"text","value":"minska sin användning","marks":[],"data":{}}]},{"nodeType":"text","value":" av betalkort från nuvarande 35 till 26 %, och kreditkort från nuvarande 16 % till 14 %. Kontanter används också i allt lägre utsträckning, och endast 22 % av Generation Z uppger sig vara redo att använda kontanter för framtida köp.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"De senaste två årens utveckling har snabbat på skiftet till digitala betalningar. Som ett resultat av utvecklingen är Generation Z mer redo att börja använda något av följande betalningsalternativ:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"”Köp nu, betala senare”","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Plånbokstjänster och kontantlösa betalningar såsom Apple Pay, Google Pay och Paypal.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"P2P-betalningar (peer-to-peer)","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Att anpassa sig till nya shoppingvanor innebär att tillgodose konsumenter med olika behov och förväntningar, vilket Generation Z visar. En del av denna anpassning handlar om betalningsalternativen, som kan leda till att fler köp faktiskt genomförs. ","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. Tänk transparens och autencitet","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Generellt sett kan Generation Z sägas vara en relativt skeptisk grupp konsumenter. Deras möjligheter att kolla upp allt online har gjort det svårare för varumärken att vinna förtroende. Generation Z värdesätter därför varumärken som prioriterar transparens, ärlighet och autencitet.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det är tydligt att shoppingvanorna hos Generation Z skiljer sig från föregående generationer. Dagens unga konsumenter är medvetna och vill gärna stödja företag som återspeglar deras värderingar. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Varumärken som förstår vikten av uppriktighet och transparens kan helt enkelt vinna förtroende hos Generation Z – en köpstark generation som gör skillnad. 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