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CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings - Retail TouchPoints

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data-src="https://www.retailtouchpoints.com/wp-content/uploads/2019/10/CCS_Logo_ko-600x264.png" class="elementor-animation-grow attachment-medium size-medium wp-image-36570 lazyload" alt="Connected Consumer Series" data-srcset="https://www.retailtouchpoints.com/wp-content/uploads/2019/10/CCS_Logo_ko-600x264.png 600w, https://www.retailtouchpoints.com/wp-content/uploads/2019/10/CCS_Logo_ko-768x338.png 768w, https://www.retailtouchpoints.com/wp-content/uploads/2019/10/CCS_Logo_ko.png 1102w" data-sizes="(max-width: 600px) 100vw, 600px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600/264;" /><noscript><img loading="lazy" width="600" height="264" data-src="https://www.retailtouchpoints.com/wp-content/uploads/2019/10/CCS_Logo_ko-600x264.png" class="elementor-animation-grow attachment-medium size-medium wp-image-36570 lazyload" alt="Connected Consumer Series" data-srcset="https://www.retailtouchpoints.com/wp-content/uploads/2019/10/CCS_Logo_ko-600x264.png 600w, https://www.retailtouchpoints.com/wp-content/uploads/2019/10/CCS_Logo_ko-768x338.png 768w, https://www.retailtouchpoints.com/wp-content/uploads/2019/10/CCS_Logo_ko.png 1102w" data-sizes="(max-width: 600px) 100vw, 600px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600/264;" /><noscript><img loading="lazy" width="600" height="264" src="https://www.retailtouchpoints.com/wp-content/uploads/2019/10/CCS_Logo_ko-600x264.png" class="elementor-animation-grow attachment-medium size-medium wp-image-36570" alt="Connected Consumer Series" srcset="https://www.retailtouchpoints.com/wp-content/uploads/2019/10/CCS_Logo_ko-600x264.png 600w, https://www.retailtouchpoints.com/wp-content/uploads/2019/10/CCS_Logo_ko-768x338.png 768w, 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elementor-element-populated"> <div class="elementor-element elementor-element-798e5b1 elementor-widget elementor-widget-heading" data-id="798e5b1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings</h1> </div> </div> <div class="elementor-element elementor-element-06e3349 elementor-icon-list--layout-inline elementor-align-left elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="06e3349" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-text">November 13, 2024 at 12:13 PM EST</span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-text">By Nicole Silberstein</span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-text"></span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-f55b0f8 elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="f55b0f8" data-element_type="widget" id="FeaturedImage" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img loading="lazy" width="960" height="540" data-src="https://www.retailtouchpoints.com/wp-content/uploads/2024/11/CMX-Lifestyle-Image-2-960x540.jpg" class="attachment-rtpv4-169-960540 size-rtpv4-169-960540 wp-image-148173 lazyload" alt="Shoppers considers merchandise in a CVS." data-srcset="https://www.retailtouchpoints.com/wp-content/uploads/2024/11/CMX-Lifestyle-Image-2-960x540.jpg 960w, https://www.retailtouchpoints.com/wp-content/uploads/2024/11/CMX-Lifestyle-Image-2-480x270.jpg 480w" data-sizes="(max-width: 960px) 100vw, 960px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960/540;" /><noscript><img loading="lazy" width="960" height="540" src="https://www.retailtouchpoints.com/wp-content/uploads/2024/11/CMX-Lifestyle-Image-2-960x540.jpg" class="attachment-rtpv4-169-960540 size-rtpv4-169-960540 wp-image-148173" alt="Shoppers considers merchandise in a CVS." srcset="https://www.retailtouchpoints.com/wp-content/uploads/2024/11/CMX-Lifestyle-Image-2-960x540.jpg 960w, https://www.retailtouchpoints.com/wp-content/uploads/2024/11/CMX-Lifestyle-Image-2-480x270.jpg 480w" sizes="(max-width: 960px) 100vw, 960px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Image courtesy CVS</figcaption> </figure> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-fc74f61 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fc74f61" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-519e40b" data-id="519e40b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cd14b2c elementor-share-buttons--view-icon elementor-share-buttons--align-left elementor-share-buttons-mobile--align-left elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons" data-id="cd14b2c" data-element_type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:90,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_effects_offset&quot;:0}" data-widget_type="share-buttons.default"> <div class="elementor-widget-container"> <div class="elementor-grid"> <div class="elementor-grid-item"> <div class="elementor-share-btn elementor-share-btn_linkedin" role="button" tabindex="0" aria-label="Share on linkedin" > <span class="elementor-share-btn__icon"> <i class="fab fa-linkedin" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item"> <div class="elementor-share-btn elementor-share-btn_twitter" role="button" tabindex="0" aria-label="Share on twitter" > <span class="elementor-share-btn__icon"> <i class="fab fa-twitter" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item"> <div class="elementor-share-btn elementor-share-btn_facebook" role="button" tabindex="0" aria-label="Share on facebook" > <span class="elementor-share-btn__icon"> <i class="fab fa-facebook" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item"> <div class="elementor-share-btn elementor-share-btn_reddit" role="button" tabindex="0" aria-label="Share on reddit" > <span class="elementor-share-btn__icon"> <i class="fab fa-reddit" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item"> <div class="elementor-share-btn elementor-share-btn_email" role="button" tabindex="0" aria-label="Share on email" > <span class="elementor-share-btn__icon"> <i class="fas fa-envelope" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item"> <div class="elementor-share-btn elementor-share-btn_print" role="button" tabindex="0" aria-label="Share on print" > <span class="elementor-share-btn__icon"> <i class="fas fa-print" aria-hidden="true"></i> </span> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e64984f" data-id="e64984f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d3c07bd elementor-widget elementor-widget-theme-post-content" data-id="d3c07bd" data-element_type="widget" id="ArticleContent" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p>Both <a href="https://www.cvs.com/" target="_blank" rel="noreferrer noopener"><strong>CVS</strong></a> and <a href="https://www.7-eleven.com/" target="_blank" rel="noreferrer noopener"><strong>7-Eleven</strong></a> are expanding their retail media offerings to include in-store audio: CVS has partnered with <a href="https://www.thetradedesk.com/us" target="_blank" rel="noreferrer noopener">The Trade Desk</a> and <a href="https://vibenomics.com/" target="_blank" rel="noreferrer noopener">Vibenomics</a> to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with <a href="https://www.getqsic.com/" target="_blank" rel="noreferrer noopener">Qsic</a> to bring audio advertising to all <strong>12,000</strong> of its U.S. stores by the end of 2025.</p> <h2 class="wp-block-heading"><strong>CVS Media Exchange Adds Programmatic Audio</strong></h2> <p>Advertisers on the <a href="https://www.cvsmediaexchange.com/" target="_blank" rel="noreferrer noopener">CVS Media Exchange</a> (CMX) can now reach CVS shoppers with <strong>30</strong>-second audio spots across <strong>6,900</strong> stores, with expansion to additional stores planned for the coming months.</p> <p>Vibenomics will aggregate audio inventory into the programmatic advertising space, with The Trade Desk functioning as the demand-side platform (DSP). Their combined capabilities will allow advertisers to buy and manage omnichannel campaigns with geotargeting, seasonal and day-parting strategies as well as inventory targeting.</p> <p>The addition of programmatic audio inventory is the latest enhancement to CMX’s <a href="https://www.retailtouchpoints.com/topics/digital-marketing/new-cvs-self-serve-retail-media-offering-aims-to-help-brands-move-at-the-speed-of-commerce" target="_blank" rel="noreferrer noopener">self-service media offering</a>, which debuted earlier this year. Other recent initiatives include the addition of more digital screens in high-traffic areas, updated digital signage on endcaps across stores as well as placements such as shelf tags, printed coupons and digital coupons in stores.</p><div class="mahXDP2W" style="clear:both;float:left;width:100%;margin:0 0 20px 0;"> <div data-elementor-type="section" data-elementor-id="56136" class="elementor elementor-56136 elementor-location-single" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-b1a9074 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b1a9074" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c2b70d" data-id="6c2b70d" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-279233f elementor-widget elementor-widget-html" data-id="279233f" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <div id='RTP_300Article'> <script type='text/javascript'> googletag.cmd.push(function() { googletag.display('RTP_300Article'); }); </script> </div> </div> </div> <div class="elementor-element elementor-element-25a1b6f elementor-widget elementor-widget-text-editor" data-id="25a1b6f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Advertisement</p> </div> </div> </div> </div> </div> </section> </div> </div> <p>“This presents an incredible opportunity for both our shoppers and advertiser partners, enriching the in-store shopping experience even further with relevant messaging as customers browse the CVS aisles,” said Parbinder Dhariwal, VP and General Manager of CMX in a statement. “With the largest retail pharmacy footprint in the country, this launch is part of our broader commitment to investing in our in-store offerings and delivering more digital product discovery opportunities. We’ve cultivated strong relationships with health, wellness and beauty shoppers over decades, and this marks a significant milestone as we continue to innovate our omnichannel scalability to our partners, providing them with greater autonomy.”</p> <p>&#8220;Across the industry, we are witnessing technology adoption that will drive new insights into shopper engagement and influence,” said Paul Brenner, SVP of Global Retail Media and Partnerships at Vibenomics, a Mood Media Company, in a statement. “We look forward to collaborating with CVS Media Exchange to deliver targeted, programmatic, in-store content that can help shoppers find products they love through awareness, promotion and new discovery.&#8221;</p> <h2 class="wp-block-heading"><strong>7-Eleven to Expand Gulp Radio Chainwide</strong></h2> <p>Currently running in more than <strong>4,000</strong> stores across the U.S., 7-Eleven’s Gulp Radio is part of the c-store’s <a href="https://www.gulpmedianetwork.com/" target="_blank" rel="noreferrer noopener">Gulp Media Network</a>, delivering regular audio messaging to the chain’s in-store customers. Now the company plans to expand the deployment of Gulp Radio programming to <strong>5,000</strong> stores across the U.S. by the end of this year and to more than <strong>12,000</strong> stores by the end of 2025, which will include all&nbsp;7-Eleven,&nbsp;<strong>Speedway</strong>&nbsp;and&nbsp;<strong>Stripes</strong>&nbsp;stores nationwide. Once fully deployed, Gulp Radio will be one of&nbsp;North America&#8217;s&nbsp;largest commercial radio networks, reaching <strong>13 million</strong> daily shoppers.</p> <p>Gulp Radio is offered in partnership with audio retail media platform&nbsp;Qsic, which uses an AI-powered solution to generate localized audio advertisements, backed by first-party data to measure the impact and determine revenue lift.</p> <p>&#8220;Audio is the easiest and most cost-effective way to influence consumer behavior within the convenience store environment,” said Mario Mijares, VP of Marketing, Insights, Loyalty and Monetization Platforms at 7-Eleven in a statement. “Qsic&#8217;s audio platform authentically connects with in-store customers to immediately drive measurable results for our brand partners.”</p> <p><em>To learn more about retail media, check out our full guide </em><a href="https://www.retailtouchpoints.com/topics/digital-marketing/retail-media-explained" target="_blank" rel="noreferrer noopener"><em>here</em></a><em>.</em></p> </div> </div> <div class="elementor-element elementor-element-a1fba42 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="a1fba42" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-text">Posted In: <a href="https://www.retailtouchpoints.com/topics/digital-marketing" rel="tag">Digital Marketing</a></span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-text">Tagged With: <a href="https://www.retailtouchpoints.com/tag/7-eleven" rel="tag">7-Eleven</a>, <a href="https://www.retailtouchpoints.com/tag/cvs" rel="tag">CVS</a>, <a href="https://www.retailtouchpoints.com/tag/cvs-media-exchange" rel="tag">CVS Media Exchange</a>, <a href="https://www.retailtouchpoints.com/tag/gulp-media-network" rel="tag">Gulp Media Network</a>, <a href="https://www.retailtouchpoints.com/tag/in-store-audio" rel="tag">in-store audio</a>, <a href="https://www.retailtouchpoints.com/tag/programmatic-audio" rel="tag">programmatic audio</a>, <a href="https://www.retailtouchpoints.com/tag/qsic" rel="tag">Qsic</a>, <a href="https://www.retailtouchpoints.com/tag/retail-media" rel="tag">retail media</a>, <a href="https://www.retailtouchpoints.com/tag/retail-media-networks" rel="tag">retail media networks</a>, <a href="https://www.retailtouchpoints.com/tag/the-trade-desk" rel="tag">The Trade Desk</a>, <a href="https://www.retailtouchpoints.com/tag/vibenomics" rel="tag">Vibenomics</a></span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-text"><div style="color: #ccc;font-size: .6rem;font-style:italic">This post has been read by 326 executives in the retail industry.</div></span> </li> </ul> </div> </div> </div> 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elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left animated-fast elementor-invisible elementor-widget elementor-widget-divider" data-id="8a05538" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> <span class="elementor-divider__text elementor-divider__element"> About Us </span> </span> </div> </div> </div> <div class="elementor-element elementor-element-b471c36 elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu" data-id="b471c36" data-element_type="widget" data-settings="{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\&quot;\&quot;&gt;&lt;\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none"> <ul id="menu-1-b471c36" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55610"><a href="https://www.retailtouchpoints.com/about" class="elementor-item">Overview</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55542"><a href="https://retailtouchpoints.com/about/#OurTeam" class="elementor-item elementor-item-anchor">Our Team</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55608"><a href="https://www.retailtouchpoints.com/advisory-board" class="elementor-item">Advisory Board</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-66198"><a href="https://www.retailtouchpoints.com/awards" class="elementor-item">Awards</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55543"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjU1NzQzIiwidG9nZ2xlIjpmYWxzZX0%3D" class="elementor-item elementor-item-anchor">Editorial Calendar</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55544"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjU1ODMzIiwidG9nZ2xlIjpmYWxzZX0%3D" class="elementor-item elementor-item-anchor">Advertise / Media Kit</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-b471c36" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55610"><a href="https://www.retailtouchpoints.com/about" class="elementor-item" tabindex="-1">Overview</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55542"><a href="https://retailtouchpoints.com/about/#OurTeam" class="elementor-item elementor-item-anchor" tabindex="-1">Our Team</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55608"><a href="https://www.retailtouchpoints.com/advisory-board" class="elementor-item" tabindex="-1">Advisory Board</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-66198"><a href="https://www.retailtouchpoints.com/awards" class="elementor-item" tabindex="-1">Awards</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55543"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjU1NzQzIiwidG9nZ2xlIjpmYWxzZX0%3D" class="elementor-item elementor-item-anchor" tabindex="-1">Editorial Calendar</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55544"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjU1ODMzIiwidG9nZ2xlIjpmYWxzZX0%3D" class="elementor-item elementor-item-anchor" tabindex="-1">Advertise / Media Kit</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-95dc68f" data-id="95dc68f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0f7e07f elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left animated-fast elementor-invisible elementor-widget elementor-widget-divider" data-id="0f7e07f" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> <span class="elementor-divider__text elementor-divider__element"> Contact Us </span> </span> </div> </div> </div> <div class="elementor-element elementor-element-ea7017c elementor-widget elementor-widget-text-editor" data-id="ea7017c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Address:</strong><br />100 Broadway, 14th Floor<br />New York, NY 10005</p><p><strong>Phone:</strong><br />1.888.603.3626</p><p><strong>Email:</strong><br />info [at] retailtouchpoints.com</p><p><strong>Social:</strong></p> </div> </div> <div class="elementor-element elementor-element-5d6a409 elementor-shape-circle elementor-widget__width-auto elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons" data-id="5d6a409" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-shrink 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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1775320 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="1775320" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-854bfa5" data-id="854bfa5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f5ad377 elementor-widget elementor-widget-heading" data-id="f5ad377" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Access The Media Kit</h3> </div> </div> <div class="elementor-element elementor-element-ed9c898 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Request"> <input type="hidden" name="post_id" value="55833"/> <input type="hidden" name="form_id" value="a9ca0c7"/> <input type="hidden" name="referer_title" value="CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings - Retail TouchPoints" /> <input type="hidden" name="queried_id" value="148172"/> <div class="elementor-form-fields-wrapper elementor-labels-"> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-FirstName elementor-col-50 elementor-field-required"> <label for="form-field-FirstName" class="elementor-field-label elementor-screen-only"> First Name* </label> <input size="1" type="text" name="form_fields[FirstName]" id="form-field-FirstName" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="First Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-LastName elementor-col-50 elementor-field-required"> <label for="form-field-LastName" class="elementor-field-label elementor-screen-only"> Last Name* </label> <input size="1" type="text" name="form_fields[LastName]" id="form-field-LastName" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Last Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Title elementor-col-50 elementor-field-required"> <label for="form-field-Title" class="elementor-field-label elementor-screen-only"> Job Title* </label> <input size="1" type="text" name="form_fields[Title]" id="form-field-Title" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Job Title" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Company elementor-col-50 elementor-field-required"> <label for="form-field-Company" class="elementor-field-label elementor-screen-only"> Company Name* </label> <input size="1" type="text" name="form_fields[Company]" id="form-field-Company" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Company Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-Email elementor-col-50 elementor-field-required"> <label for="form-field-Email" class="elementor-field-label elementor-screen-only"> Email* </label> <input size="1" type="email" name="form_fields[Email]" id="form-field-Email" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Email" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Phone elementor-col-50 elementor-field-required"> <label for="form-field-Phone" class="elementor-field-label elementor-screen-only"> Phone Number* </label> <input size="1" type="text" name="form_fields[Phone]" id="form-field-Phone" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Phone Number" required="required" aria-required="true"> </div> <div class="elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_4 elementor-col-100"> <h4 style=" margin:10px 0 -10px 0; padding:0; font-size: 1.2rem; font-family: Montserrat; text-transform: uppercase;">Interests:</h4> </div> <div class="elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-contactFormMessage elementor-col-100"> <label for="form-field-contactFormMessage" class="elementor-field-label elementor-screen-only"> Interests* </label> <div class="elementor-field-subgroup "><span class="elementor-field-option"><input type="checkbox" value="Retail Innovation Conference &amp; Expo (Live Event)" id="form-field-contactFormMessage-0" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-0">Retail Innovation Conference & Expo (Live Event)</label></span><span class="elementor-field-option"><input type="checkbox" value="Webinars or Webinar Series (Online)" id="form-field-contactFormMessage-1" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-1">Webinars or Webinar Series (Online)</label></span><span class="elementor-field-option"><input type="checkbox" value="Custom Content Creation" id="form-field-contactFormMessage-2" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-2">Custom Content Creation</label></span><span class="elementor-field-option"><input type="checkbox" value="Lead Generation Campaigns" id="form-field-contactFormMessage-3" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-3">Lead Generation Campaigns</label></span><span class="elementor-field-option"><input type="checkbox" value="Display Advertising" id="form-field-contactFormMessage-4" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-4">Display Advertising</label></span><span class="elementor-field-option"><input type="checkbox" value="New Interactive Media Opportunities" id="form-field-contactFormMessage-5" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-5">New Interactive Media Opportunities</label></span><span class="elementor-field-option"><input type="checkbox" value="Other (Please specify)" id="form-field-contactFormMessage-6" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-6">Other (Please specify)</label></span></div> </div> <div class="elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Lead_Type__c elementor-col-100"> <input size="1" type="hidden" name="form_fields[Lead_Type__c]" id="form-field-Lead_Type__c" class="elementor-field elementor-size-xs 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class="elementor-button-content-wrapper"> <span class="elementor-button-text">Submit</span> </span> </button> </div> </div> </form> </div> </div> </div> </div> </div> </section> </div> <div data-elementor-type="popup" data-elementor-id="55743" class="elementor elementor-55743 elementor-location-popup" data-elementor-settings="{&quot;a11y_navigation&quot;:&quot;yes&quot;,&quot;triggers&quot;:[],&quot;timing&quot;:[]}" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1c820c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1c820c6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc8861f" data-id="fc8861f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bc767cb elementor-widget elementor-widget-heading" data-id="bc767cb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Access Our Editorial Calendar</h3> </div> </div> <div class="elementor-element elementor-element-c8d20f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c8d20f1" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-ee2196f elementor-button-align-stretch elementor-widget elementor-widget-form" data-id="ee2196f" data-element_type="widget" 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elementor-field-required"> <label for="form-field-name" class="elementor-field-label elementor-screen-only"> First Name* </label> <input size="1" type="text" name="form_fields[name]" id="form-field-name" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="First Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_1 elementor-col-50 elementor-field-required"> <label for="form-field-field_1" class="elementor-field-label elementor-screen-only"> Last Name* </label> <input size="1" type="text" name="form_fields[field_1]" id="form-field-field_1" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Last Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_2 elementor-col-50 elementor-field-required"> <label for="form-field-field_2" class="elementor-field-label elementor-screen-only"> Job Title* </label> <input size="1" type="text" name="form_fields[field_2]" id="form-field-field_2" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Job Title" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3 elementor-col-50 elementor-field-required"> <label for="form-field-field_3" class="elementor-field-label elementor-screen-only"> Company Name* </label> <input size="1" type="text" name="form_fields[field_3]" id="form-field-field_3" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Company Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required"> <label for="form-field-email" 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