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Exclusive Walmart Q&A: ‘The Best Ideas Come from Associates’ - Retail TouchPoints

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class="fab fa-x-twitter" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item"> <div class="elementor-share-btn elementor-share-btn_email" role="button" tabindex="0" aria-label="Share on email" > <span class="elementor-share-btn__icon"> <i class="fas fa-envelope" aria-hidden="true"></i> </span> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e64984f" data-id="e64984f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d3c07bd elementor-widget elementor-widget-theme-post-content" data-id="d3c07bd" data-element_type="widget" id="ArticleContent" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p><a href="https://www.linkedin.com/in/cedric-clark-a90018b3/" target="_blank" rel="noreferrer noopener">Cedric Clark</a> didn’t originally intend to have a career in retail, much less rise to the heights of EVP of Store Operations at <a href="https://www.walmart.com/" target="_blank" rel="noreferrer noopener"><strong>Walmart</strong></a>, one of the world’s largest retailers. At the beginning of his working life he was an athlete, playing basketball professionally overseas when 9/11 interrupted that journey, at least temporarily.</p> <figure id="attachment_148304" aria-describedby="caption-attachment-148304" style="width: 400px" class="wp-caption alignright"><img fetchpriority="high" fetchpriority="high" decoding="async" class="wp-image-148304" src="https://www.retailtouchpoints.com/wp-content/uploads/2024/11/Cedric-Clark_Walmart-1-576x600.jpg" alt="" width="400" height="416" srcset="https://www.retailtouchpoints.com/wp-content/uploads/2024/11/Cedric-Clark_Walmart-1-576x600.jpg 576w, https://www.retailtouchpoints.com/wp-content/uploads/2024/11/Cedric-Clark_Walmart-1.jpg 659w" sizes="(max-width: 400px) 100vw, 400px" /><figcaption id="caption-attachment-148304" class="wp-caption-text">Cedric Clark</figcaption></figure> <p>He took a job as a sporting goods associate in a Washington state Walmart store as a means to support himself before he found his next athletic opportunity, “and I fell in love with it,” he said in an interview with <em>Retail TouchPoints</em>. “I got several opportunities to [work in] different roles, and in a little over a year, I decided to stay with [retail].”</p> <p>For Clark, the intersection point between sports and Walmart was, and remains, their shared emphasis on teamwork. “<strong>I’d been on teams all my life, and coming from a team background in sports, I loved how everyone had their different departments with a structure of leadership for the segment they led, and team members to drive that</strong>,” he said.</p> <p>Clark shared more about his career as well as the structures at Walmart that keep him and other executives in tune with the retailer’s <strong>1.2 million</strong> associates at its <strong>4,600+ </strong>stores.</p><div class="B8ilsveo" style="clear:both;float:left;width:100%;margin:0 0 20px 0;"> <div data-elementor-type="section" data-elementor-id="56136" class="elementor elementor-56136 elementor-location-single" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-b1a9074 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b1a9074" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c2b70d" data-id="6c2b70d" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-279233f elementor-widget elementor-widget-html" data-id="279233f" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <div id='RTP_300Article'> <script type='text/javascript'> googletag.cmd.push(function() { googletag.display('RTP_300Article'); }); </script> </div> </div> </div> <div class="elementor-element elementor-element-25a1b6f elementor-widget elementor-widget-text-editor" data-id="25a1b6f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Advertisement</p> </div> </div> </div> </div> </div> </section> </div> </div> <p><strong><em><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-red-color">Retail TouchPoints (RTP): How have your early experiences working at Walmart informed your career progression?</mark></em></strong></p> <p><strong>Cedric Clark: </strong>For about the first <strong>third</strong> of my retail career, I worked in asset protection, first in a store and eventually at district and regional levels. I got to look at the business as a total store and to see the business more broadly — things like <strong>what created profit and loss, seasonality and demand for different items. That was my “Retail 101” education.</strong> Then I got the opportunity to cross into operations and use my detailed experience in a support role, and also to better understand the company’s inner workings and drive the teamwork side.</p> <p><strong><em><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-red-color">RTP: And how do you tap into that teamwork in your current role?</mark></em></strong></p> <p><strong>Clark: </strong>One of the framings for our organization is something [Walmart founder] Sam Walton said — that <strong>the best ideas come from the associates</strong>. A lot of the ideas do come from the teams that are providing feedback on what makes things better for the customers, and ultimately makes Walmart both the best place to shop and the best place to work.</p> <p>Listening is a huge framework for me. No matter what level of associate or his/her role, when I meet with them I’ll always ask them, “What am I <em>not</em> seeing?” And their suggestions, some of them the most simple things, can make such a big deal for their life and, ultimately, make things better for the customer. I learned how beneficial it was to let them, the <strong>1.2 million</strong> people who work at Walmart, help you to help create success. That’s stuck with me always. I personally have an open-door policy; anyone can share things with me, at any time, if it affects them or the customer.</p> <p><strong><em><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-red-color">RTP: What structures does Walmart have in place to encourage that type of communication?</mark></em></strong></p> <p><strong>Clark: </strong>We just finished our associate engagement survey (AES) a few weeks ago. We send a survey that takes <strong>four to seven</strong> minutes to fill out to people at all levels of the company, asking about things we can do to make Walmart better. Then in November, the store managers frame out their action plans, using information they receive from the [people in their individual store], because it’s all anonymous.</p> <p>Then, within our <strong>six</strong> business units and <strong>five</strong> geographies, we get all the store managers together on a quarterly basis. There are also <strong>three</strong> big meetings annually, including our shareholders meeting at the end of May/early June, and a holiday meeting. Plus, [the executives] always have listening sessions — including [President and CEO of Walmart U.S.] John Furner. Nothing is out of bounds or off limits that affects the stores.</p> <p><strong><em><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-red-color">RTP: What are some of the most common issues associates bring up?</mark></em></strong></p> <p><strong>Clark: The accuracy and availability of inventory, which is a key component of success. The more they have access, the more often the transaction happens.</strong> That’s something you’re always working on in an environment where people are taking things off the shelf all the time. It’s about simplifying and using the tools to make [inventory accuracy] efficient, and to ultimately provide access to the products customers want.</p> <p><strong><em><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-red-color">RTP: If you could give your younger self advice about succeeding in your career, what would you say?</mark></em></strong></p> <p><strong>Clark: </strong>I’d encourage myself to enjoy each moment of opportunity, like a new position that gives you a moment to understand a different part of the business. Those early opportunities will still be applicable [later on], and you can still leverage them to benefit the company and the people you lead.</p> <p>I’d also warn myself that careers are dynamic and that you’re going to be put into uncomfortable situations, and to breathe easy when you do get to this point. <strong>I’d say to use everything and everyone around you to support your becoming proficient in [your job], because it’s going to get challenging.</strong> Fortunately, the job you chose has teams, which mitigates anxiety and ultimately supports the people you lead and the customers you serve.</p> </div> </div> <div class="elementor-element elementor-element-a1fba42 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="a1fba42" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-text">Posted In: <a href="https://www.retailtouchpoints.com/topics/customer-experience" rel="tag">Customer Experience</a>, <a href="https://www.retailtouchpoints.com/features/industry-insights" rel="tag">Industry Insights</a>, <a href="https://www.retailtouchpoints.com/topics/inventory-merchandising" rel="tag">Inventory &amp; 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data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e5e16d1 elementor-widget elementor-widget-image" data-id="e5e16d1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://www.retailtouchpoints.com/features/executive-viewpoints/how-top-retailers-prevent-black-friday-website-disasters-a-cross-team-approach"> <img loading="lazy" width="480" height="270" data-src="https://www.retailtouchpoints.com/wp-content/uploads/2024/11/VP_PagerDuty-480x270.png" class="attachment-rtpv4-169-480270 size size-rtpv4-169-480270 size wp-image-148398 lazyload" alt="" data-srcset="https://www.retailtouchpoints.com/wp-content/uploads/2024/11/VP_PagerDuty-480x270.png 480w, https://www.retailtouchpoints.com/wp-content/uploads/2024/11/VP_PagerDuty-600x338.png 600w, 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srcset="https://www.retailtouchpoints.com/wp-content/uploads/2024/11/VP_PagerDuty-480x270.png 480w, https://www.retailtouchpoints.com/wp-content/uploads/2024/11/VP_PagerDuty-600x338.png 600w, https://www.retailtouchpoints.com/wp-content/uploads/2024/11/VP_PagerDuty-1280x720.png 1280w, https://www.retailtouchpoints.com/wp-content/uploads/2024/11/VP_PagerDuty-768x432.png 768w, https://www.retailtouchpoints.com/wp-content/uploads/2024/11/VP_PagerDuty-1536x864.png 1536w, https://www.retailtouchpoints.com/wp-content/uploads/2024/11/VP_PagerDuty-960x540.png 960w, https://www.retailtouchpoints.com/wp-content/uploads/2024/11/VP_PagerDuty.png 1680w" sizes="(max-width: 480px) 100vw, 480px" /></noscript> </a> </div> </div> <div class="elementor-element elementor-element-24dac6b elementor-icon-list--layout-inline elementor-align-left ArticleLoopMeta elementor-widget__width-auto elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="24dac6b" 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class="elementor-element elementor-element-34e72d8 Headline elementor-widget elementor-widget-heading" data-id="34e72d8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"><a href="https://www.retailtouchpoints.com/features/executive-viewpoints/how-top-retailers-prevent-black-friday-website-disasters-a-cross-team-approach">How Top Retailers Prevent Black Friday Website Disasters: a Cross-Team Approach</a></h3> </div> </div> </div> </div> </div> </section> </div> </article> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-041c7e8" data-id="041c7e8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-10ded1d elementor-widget-divider--view-line_text CategoriesX elementor-widget-divider--element-align-left 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data-settings="{&quot;custom_columns&quot;:&quot;1&quot;,&quot;custom_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;custom_columns_tablet&quot;:&quot;1&quot;,&quot;custom_columns_mobile&quot;:&quot;1&quot;,&quot;custom_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;custom_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.custom"> <div class="elementor-widget-container"> <div class="ecs-posts elementor-posts-container elementor-posts elementor-grid elementor-posts--skin-custom" data-settings="{&quot;current_page&quot;:1,&quot;max_num_pages&quot;:&quot;5&quot;,&quot;load_method&quot;:&quot;&quot;,&quot;widget_id&quot;:&quot;781254d&quot;,&quot;post_id&quot;:148298,&quot;theme_id&quot;:36508,&quot;change_url&quot;:false,&quot;reinit_js&quot;:false}"> <article id="post-148196" 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elementor-section-height-default" data-id="ed95f1e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f698e53" data-id="f698e53" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b8a6ed4 elementor-widget elementor-widget-image" data-id="b8a6ed4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://www.retailtouchpoints.com/resources/2024-resale-trends-stanley-tumbler-mania-asics-and-puma-on-the-rise"> <img loading="lazy" width="300" height="300" data-src="https://www.retailtouchpoints.com/wp-content/uploads/2024/11/StockX-header-300x300.png" class="attachment-thumbnail size-thumbnail wp-image-148197 lazyload" alt="Most search sneakers on StockX in 2024" data-srcset="https://www.retailtouchpoints.com/wp-content/uploads/2024/11/StockX-header-300x300.png 300w, https://www.retailtouchpoints.com/wp-content/uploads/2024/11/StockX-header-150x150.png 150w" data-sizes="(max-width: 300px) 100vw, 300px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300/300;" /><noscript><img loading="lazy" width="300" height="300" src="https://www.retailtouchpoints.com/wp-content/uploads/2024/11/StockX-header-300x300.png" class="attachment-thumbnail size-thumbnail wp-image-148197" alt="Most search sneakers on StockX in 2024" srcset="https://www.retailtouchpoints.com/wp-content/uploads/2024/11/StockX-header-300x300.png 300w, https://www.retailtouchpoints.com/wp-content/uploads/2024/11/StockX-header-150x150.png 150w" sizes="(max-width: 300px) 100vw, 300px" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 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category-digital-marketing category-e-commerce-experience category-infographics tag-chatgpt tag-google tag-greenpark tag-instagram tag-tiktok tag-youtube resources_tax_format-infographic"> <div data-elementor-type="loop" data-elementor-id="36035" class="elementor elementor-36035 elementor-location-single post-148107 resources_c type-resources_c status-publish has-post-thumbnail hentry category-ai-machine-learning category-consumer-trends category-data-analytics category-digital-commerce category-digital-marketing category-e-commerce-experience category-infographics tag-chatgpt tag-google tag-greenpark tag-instagram tag-tiktok tag-youtube resources_tax_format-infographic" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-ed95f1e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ed95f1e" data-element_type="section"> <div class="elementor-container 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elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu" data-id="f79b5df" data-element_type="widget" data-settings="{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\&quot;\&quot;&gt;&lt;\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none"> <ul id="menu-1-f79b5df" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55474"><a href="https://www.retailtouchpoints.com/resources/type/webinar" class="elementor-item">Webinars</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55479"><a href="https://www.retailtouchpoints.com/resources/type/report" 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href="https://www.retailtouchpoints.com/resources" class="elementor-item">View More →</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-f79b5df" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55474"><a href="https://www.retailtouchpoints.com/resources/type/webinar" class="elementor-item" tabindex="-1">Webinars</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55479"><a href="https://www.retailtouchpoints.com/resources/type/report" class="elementor-item" tabindex="-1">Reports</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55478"><a href="https://www.retailtouchpoints.com/resources/type/research" class="elementor-item" tabindex="-1">Research</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55475"><a href="https://www.retailtouchpoints.com/resources/type/e-book" class="elementor-item" tabindex="-1">E-books</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55476"><a href="https://www.retailtouchpoints.com/resources/type/ipaper" class="elementor-item" tabindex="-1">iPapers</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55483"><a href="https://www.retailtouchpoints.com/resources/type/infographic" class="elementor-item" tabindex="-1">Infographics</a></li> <li class="menu-item menu-item-type-post_type_archive menu-item-object-resources_c menu-item-55480"><a href="https://www.retailtouchpoints.com/resources" class="elementor-item" tabindex="-1">View More →</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-8a2e59e" data-id="8a2e59e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8a05538 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left animated-fast elementor-invisible elementor-widget elementor-widget-divider" data-id="8a05538" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> <span class="elementor-divider__text elementor-divider__element"> About Us </span> </span> </div> </div> </div> <div class="elementor-element elementor-element-b471c36 elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu" data-id="b471c36" data-element_type="widget" data-settings="{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\&quot;\&quot;&gt;&lt;\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none"> <ul id="menu-1-b471c36" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55610"><a href="https://www.retailtouchpoints.com/about" class="elementor-item">Overview</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55542"><a href="https://retailtouchpoints.com/about/#OurTeam" class="elementor-item elementor-item-anchor">Our Team</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55608"><a href="https://www.retailtouchpoints.com/advisory-board" class="elementor-item">Advisory Board</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-66198"><a href="https://www.retailtouchpoints.com/awards" class="elementor-item">Awards</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55543"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjU1NzQzIiwidG9nZ2xlIjpmYWxzZX0%3D" class="elementor-item elementor-item-anchor">Editorial Calendar</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55544"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjU1ODMzIiwidG9nZ2xlIjpmYWxzZX0%3D" class="elementor-item elementor-item-anchor">Advertise / Media Kit</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-b471c36" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55610"><a href="https://www.retailtouchpoints.com/about" class="elementor-item" tabindex="-1">Overview</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55542"><a href="https://retailtouchpoints.com/about/#OurTeam" class="elementor-item elementor-item-anchor" tabindex="-1">Our Team</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55608"><a href="https://www.retailtouchpoints.com/advisory-board" class="elementor-item" tabindex="-1">Advisory Board</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-66198"><a href="https://www.retailtouchpoints.com/awards" class="elementor-item" tabindex="-1">Awards</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55543"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjU1NzQzIiwidG9nZ2xlIjpmYWxzZX0%3D" class="elementor-item elementor-item-anchor" tabindex="-1">Editorial Calendar</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55544"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjU1ODMzIiwidG9nZ2xlIjpmYWxzZX0%3D" class="elementor-item elementor-item-anchor" tabindex="-1">Advertise / Media Kit</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-95dc68f" data-id="95dc68f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0f7e07f elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left animated-fast elementor-invisible elementor-widget elementor-widget-divider" data-id="0f7e07f" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> <span class="elementor-divider__text elementor-divider__element"> Contact Us </span> </span> </div> </div> </div> <div class="elementor-element elementor-element-ea7017c elementor-widget elementor-widget-text-editor" data-id="ea7017c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Address:</strong><br />100 Broadway, 14th Floor<br />New York, NY 10005</p><p><strong>Phone:</strong><br />1.888.603.3626</p><p><strong>Email:</strong><br />info [at] retailtouchpoints.com</p><p><strong>Social:</strong></p> </div> </div> <div class="elementor-element elementor-element-5d6a409 elementor-shape-circle elementor-widget__width-auto elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons" data-id="5d6a409" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-shrink elementor-repeater-item-0badd17" href="https://www.linkedin.com/company/retail-touchpoints" target="_blank"> <span class="elementor-screen-only">Linkedin</span> <i class="fab fa-linkedin"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-animation-shrink elementor-repeater-item-4446e51" href="https://twitter.com/rtouchpoints" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" id="Layer_1" x="0px" y="0px" viewBox="0 0 1200 1227" style="enable-background:new 0 0 1200 1227;" xml:space="preserve"><style type="text/css"> .st0{fill:#051934;}</style><path class="st0" 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elementor-social-icon elementor-social-icon-youtube elementor-animation-shrink elementor-repeater-item-05600f2" href="https://www.youtube.com/retailtouchpoints" target="_blank"> <span class="elementor-screen-only">Youtube</span> <i class="fab fa-youtube"></i> </a> </span> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4605a8f5 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4605a8f5" data-element_type="section" data-settings="{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-377c6d73" data-id="377c6d73" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-78eed774 elementor-widget elementor-widget-image" data-id="78eed774" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://emeraldx.com"> <img loading="lazy" width="600" height="171" data-src="https://www.retailtouchpoints.com/wp-content/uploads/2019/10/Emerald_Logo_Endorsement_KO-600x171.png" class="attachment-medium size-medium wp-image-110565 lazyload" alt="Powered by Emerald" data-srcset="https://www.retailtouchpoints.com/wp-content/uploads/2019/10/Emerald_Logo_Endorsement_KO-600x171.png 600w, https://www.retailtouchpoints.com/wp-content/uploads/2019/10/Emerald_Logo_Endorsement_KO-768x219.png 768w, https://www.retailtouchpoints.com/wp-content/uploads/2019/10/Emerald_Logo_Endorsement_KO.png 1250w" data-sizes="(max-width: 600px) 100vw, 600px" 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to Prev Items" aria-expanded="false" v-if="isBack" v-html="backIcon" v-on:click="goBack" v-on:keyup.enter="goBack" ></div> </div> <div class="jet-mobile-menu__before-template" v-if="beforeTemplateVisible" > <div class="jet-mobile-menu__before-template-content" ref="before-template-content" v-html="beforeContent" ></div> </div> <div class="jet-mobile-menu__body" > <transition :name="animation"> <mobile-menu-list v-if="!templateVisible" :key="depth" :depth="depth" :children-object="itemsList" ></mobile-menu-list> <div class="jet-mobile-menu__template" ref="template-content" v-if="templateVisible" > <div class="jet-mobile-menu__template-content" v-html="itemTemplateContent" ></div> </div> </transition> </div> <div class="jet-mobile-menu__after-template" v-if="afterTemplateVisible" > <div class="jet-mobile-menu__after-template-content" ref="after-template-content" v-html="afterContent" ></div> </div> </div> </div> </transition> </div> </script> <div data-elementor-type="popup" data-elementor-id="55833" class="elementor elementor-55833 elementor-location-popup" data-elementor-settings="{&quot;a11y_navigation&quot;:&quot;yes&quot;,&quot;triggers&quot;:[],&quot;timing&quot;:[]}" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1775320 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="1775320" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-854bfa5" data-id="854bfa5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f5ad377 elementor-widget elementor-widget-heading" data-id="f5ad377" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Access The Media Kit</h3> </div> </div> <div class="elementor-element elementor-element-ed9c898 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="ed9c898" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-a9ca0c7 elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form" data-id="a9ca0c7" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;none&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}" data-widget_type="form.default"> <div class="elementor-widget-container"> <textarea class="cfef_logic_data_js cfef-hidden"></textarea> <form class="elementor-form" method="post" name="Media Kit Request"> <input type="hidden" name="post_id" value="55833"/> <input type="hidden" name="form_id" value="a9ca0c7"/> <input type="hidden" name="referer_title" value="Exclusive Walmart Q&amp;A: ‘The Best Ideas Come from Associates’ - Retail TouchPoints" /> <input type="hidden" name="queried_id" value="148298"/> <div class="elementor-form-fields-wrapper elementor-labels-"> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-FirstName elementor-col-50 elementor-field-required"> <label for="form-field-FirstName" class="elementor-field-label elementor-screen-only"> First Name* </label> <input size="1" type="text" name="form_fields[FirstName]" id="form-field-FirstName" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="First Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-LastName elementor-col-50 elementor-field-required"> <label for="form-field-LastName" class="elementor-field-label elementor-screen-only"> Last Name* </label> <input size="1" type="text" name="form_fields[LastName]" id="form-field-LastName" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Last Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Title elementor-col-50 elementor-field-required"> <label for="form-field-Title" class="elementor-field-label elementor-screen-only"> Job Title* </label> <input size="1" type="text" name="form_fields[Title]" id="form-field-Title" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Job Title" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Company elementor-col-50 elementor-field-required"> <label for="form-field-Company" class="elementor-field-label elementor-screen-only"> Company Name* </label> <input size="1" type="text" name="form_fields[Company]" id="form-field-Company" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Company Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-Email elementor-col-50 elementor-field-required"> <label for="form-field-Email" class="elementor-field-label elementor-screen-only"> Email* </label> <input size="1" type="email" name="form_fields[Email]" id="form-field-Email" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Email" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Phone elementor-col-50 elementor-field-required"> <label for="form-field-Phone" class="elementor-field-label elementor-screen-only"> Phone Number* </label> <input size="1" type="text" name="form_fields[Phone]" id="form-field-Phone" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Phone Number" required="required" aria-required="true"> </div> <div class="elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_4 elementor-col-100"> <h4 style=" margin:10px 0 -10px 0; padding:0; font-size: 1.2rem; font-family: Montserrat; text-transform: uppercase;">Interests:</h4> </div> <div class="elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-contactFormMessage elementor-col-100"> <label for="form-field-contactFormMessage" class="elementor-field-label elementor-screen-only"> Interests* </label> <div class="elementor-field-subgroup "><span class="elementor-field-option"><input type="checkbox" value="Retail Innovation Conference &amp; Expo (Live Event)" id="form-field-contactFormMessage-0" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-0">Retail Innovation Conference & Expo (Live Event)</label></span><span class="elementor-field-option"><input type="checkbox" value="Webinars or Webinar Series (Online)" id="form-field-contactFormMessage-1" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-1">Webinars or Webinar Series (Online)</label></span><span class="elementor-field-option"><input type="checkbox" value="Custom Content Creation" id="form-field-contactFormMessage-2" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-2">Custom Content Creation</label></span><span class="elementor-field-option"><input type="checkbox" value="Lead Generation Campaigns" id="form-field-contactFormMessage-3" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-3">Lead Generation Campaigns</label></span><span class="elementor-field-option"><input type="checkbox" value="Display Advertising" id="form-field-contactFormMessage-4" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-4">Display Advertising</label></span><span class="elementor-field-option"><input type="checkbox" value="New Interactive Media Opportunities" id="form-field-contactFormMessage-5" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-5">New Interactive Media Opportunities</label></span><span class="elementor-field-option"><input type="checkbox" value="Other (Please specify)" id="form-field-contactFormMessage-6" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-6">Other (Please specify)</label></span></div> </div> <div class="elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Lead_Type__c elementor-col-100"> <input size="1" type="hidden" name="form_fields[Lead_Type__c]" id="form-field-Lead_Type__c" class="elementor-field elementor-size-xs elementor-field-textual" value="Retail TouchPoints (RTP)"> </div> <div class="elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-customWebhookID elementor-col-100"> <input size="1" type="hidden" name="form_fields[customWebhookID]" id="form-field-customWebhookID" class="elementor-field elementor-size-xs elementor-field-textual" value="RTP_Media-Kit-Form"> </div> <div class="elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-ReCAPTCHA elementor-col-100 recaptcha_v3-bottomleft"> <div class="elementor-field" id="form-field-ReCAPTCHA"><div class="elementor-g-recaptcha" data-sitekey="6LcCvdMUAAAAAEXtqxM-2oCZ4d9g0I0LA7I8QM8N" data-type="v3" data-action="Form" data-badge="bottomleft" data-size="invisible"></div></div> </div> <div class="elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons"> <button class="elementor-button elementor-size-md" type="submit"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Submit</span> </span> </button> </div> </div> </form> </div> </div> </div> </div> </div> </section> </div> <div data-elementor-type="popup" data-elementor-id="55743" class="elementor elementor-55743 elementor-location-popup" data-elementor-settings="{&quot;a11y_navigation&quot;:&quot;yes&quot;,&quot;triggers&quot;:[],&quot;timing&quot;:[]}" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1c820c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1c820c6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc8861f" data-id="fc8861f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bc767cb elementor-widget elementor-widget-heading" data-id="bc767cb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Access Our Editorial Calendar</h3> </div> </div> <div class="elementor-element elementor-element-c8d20f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c8d20f1" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-ee2196f elementor-button-align-stretch elementor-widget elementor-widget-form" data-id="ee2196f" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;none&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}" data-widget_type="form.default"> <div class="elementor-widget-container"> <textarea class="cfef_logic_data_js cfef-hidden"></textarea> <form class="elementor-form" method="post" name="Editorial Calendar Request"> <input type="hidden" name="post_id" value="55743"/> <input type="hidden" name="form_id" value="ee2196f"/> <input type="hidden" name="referer_title" value="Exclusive Walmart Q&amp;A: ‘The Best Ideas Come from Associates’ - Retail TouchPoints" /> <input type="hidden" name="queried_id" value="148298"/> <div class="elementor-form-fields-wrapper elementor-labels-"> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required"> <label for="form-field-name" class="elementor-field-label elementor-screen-only"> First Name* </label> <input size="1" type="text" name="form_fields[name]" id="form-field-name" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="First Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_1 elementor-col-50 elementor-field-required"> <label for="form-field-field_1" class="elementor-field-label elementor-screen-only"> Last Name* </label> <input size="1" type="text" name="form_fields[field_1]" id="form-field-field_1" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Last Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_2 elementor-col-50 elementor-field-required"> <label for="form-field-field_2" class="elementor-field-label elementor-screen-only"> Job Title* </label> <input size="1" type="text" name="form_fields[field_2]" id="form-field-field_2" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Job Title" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3 elementor-col-50 elementor-field-required"> <label for="form-field-field_3" class="elementor-field-label elementor-screen-only"> Company Name* </label> <input size="1" type="text" name="form_fields[field_3]" id="form-field-field_3" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Company Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required"> <label for="form-field-email" class="elementor-field-label elementor-screen-only"> Email* </label> <input size="1" type="email" name="form_fields[email]" id="form-field-email" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Email" required="required" aria-required="true"> </div> <div class="elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required"> <label for="form-field-message" class="elementor-field-label elementor-screen-only"> Topics Of Interest* </label> <textarea class="elementor-field-textual elementor-field elementor-size-sm" name="form_fields[message]" id="form-field-message" rows="4" placeholder="Topics Of Interest" required="required" aria-required="true"></textarea> </div> <div class="elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_7 elementor-col-100"> <br><hr><br><span style="font-size: .9rem; line-height:1.3rem; padding-bottom: 10px;">If you are downloading this on behalf of a client, please provide the company name and website information below:</span><br> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_4 elementor-col-50"> <label for="form-field-field_4" class="elementor-field-label elementor-screen-only"> Client's Company Name </label> <input size="1" type="text" name="form_fields[field_4]" id="form-field-field_4" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Client&#039;s Company Name"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_5 elementor-col-50"> <label for="form-field-field_5" class="elementor-field-label elementor-screen-only"> Client's Website </label> <input size="1" type="text" name="form_fields[field_5]" id="form-field-field_5" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Client&#039;s Website"> </div> <div class="elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_6107679 elementor-col-100 recaptcha_v3-bottomleft"> <div class="elementor-field" id="form-field-field_6107679"><div class="elementor-g-recaptcha" data-sitekey="6LcCvdMUAAAAAEXtqxM-2oCZ4d9g0I0LA7I8QM8N" data-type="v3" data-action="Form" data-badge="bottomleft" data-size="invisible"></div></div> </div> <div class="elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons"> <button class="elementor-button elementor-size-sm" type="submit"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Submit</span> </span> </button> </div> </div> </form> </div> </div> </div> </div> </div> </section> </div> <script type='text/javascript'> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const 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