Vibenomics – The Sights and Sounds of Retail Media In-Store

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Reaching More Than <div class="highlight-container d-flex flex-row justify-content-center"> <div id="count-monthly-shoppers" class="subheading-highlight"></div> <div class="subheading-highlight"> Billion Monthly Shoppers. </div> </div> </div> </div> </div> </div> </div> <div class="nav-container"> <nav class="navbar navbar-dark navbar-expand-lg"> <div class="container"> <a class="navbar-brand" href="/"> <img class="logo" src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/vibenomics_logo.svg" alt="Vibenomics" /> </a> <button class="navbar-toggler" type="button" data-bs-toggle="collapse" data-bs-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <div class="collapse navbar-collapse" id="navbarSupportedContent"> <ul class="navbar-nav me-auto mb-2 mb-lg-0"> <li class="nav-item"> <a class="nav-link" aria-current="page" href="/"> Home </a> </li> 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Retail Media Finds Its True… </div> <div class="post-excerpt"> At a moment when digital advertising feels more uncertain than ever, industry experts point to… </div> </div> </div> </a> <a class="post-link" href="https://vibenomics.com/2024/11/your-guide-to-influencing-holiday-shoppers/"> <div class="post"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1-768x402.jpg 768w" 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class="cta-text"> <div class="cta-heading"> Unlock the full potential of your omnichannel strategy with Vibenomics' innovative, in-store solutions. </div> <div class="cta-subheading"> Join over 200 brands innovating in-store. </div> <div class="cta-button"> <a type="button" class="button button-primary" href="https://vibenomics.com/contact/" target="_self"> Engage Now </a> </div> </div> </div> <div class="cta-image"> <img src="https://vibenomics.com/wp-content/uploads/2024/04/cta-home-image.jpg" alt="CTA Image" /> </div> </div> </div> </div> </div> </section> <section> <div class="container-fluid"> <div class="row"> <div class="col"> <div class="glide brands"> <div class="glide__track" data-glide-el="track"> <ul class="glide__slides"> <li class="glide__slide"> <img width="164" height="75" src="https://vibenomics.com/wp-content/uploads/2024/04/royal-farms.png" class="attachment-full size-full wp-post-image" alt="royal-farms" decoding="async" /> </li> <li class="glide__slide"> <img 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class="attachment-full size-full wp-post-image" alt="albertsons" decoding="async" /> </li> <li class="glide__slide"> <img width="154" height="75" src="https://vibenomics.com/wp-content/uploads/2024/04/cvs.png" class="attachment-full size-full wp-post-image" alt="cvs" decoding="async" /> </li> <li class="glide__slide"> <img width="235" height="75" src="https://vibenomics.com/wp-content/uploads/2024/04/ahold.png" class="attachment-full size-full wp-post-image" alt="ahold" decoding="async" /> </li> <li class="glide__slide"> <img width="201" height="75" src="https://vibenomics.com/wp-content/uploads/2024/04/kroger.png" class="attachment-full size-full wp-post-image" alt="kroger" decoding="async" /> </li> </ul> </div> </div> </div> </div> </div> </section> <section class="alternate full-padding"> <div class="container"> <div class="row"> <div class="col"> <div class="heading text-center mb-4"> North America's Largest In-Store Retail Media Ad Network </div> <div class="subheading secondary text-center"> Reaching Shoppers at the Point of Purchase </div> </div> </div> <div class="counter-container text-bold"> <div class="row"> <div class="col-12 col-lg-4 text-center"> <div class="counter-title"> <input id="column-1-count-value" class="d-none" value="170" /> <div id="column-1-count"></div> <div> MM+ </div> </div> <div class="counter-desc"> Monthly Unique Visitors </div> </div> <div class="col-12 col-lg-4 text-center"> <div class="counter-title"> <input id="column-2-count-value" class="d-none" value="1.2" /> <div id="column-2-count"></div> <div> B+ </div> </div> <div class="counter-desc"> Monthly Visits </div> </div> <div class="col-12 col-lg-4 text-center"> <div class="counter-title"> <input id="column-3-count-value" class="d-none" value="25000" /> <div id="column-3-count"></div> <div> + </div> </div> <div class="counter-desc"> Locations </div> </div> </div> </div> </div> </section> <section class="full-padding"> <div class="container"> <div class="row gx-5"> <div class="col-12 col-lg-6"> <div class="heading heading-2 secondary"> The Influence of In-Store </div> <div class="heading mt-2"> Embracing the "Phygital" Shift in our Changing Ad Landscape </div> <div class="subheading subtext iab-desc mt-3"> <div> <div>The Interactive Advertising Bureau (IAB) has included in-store digital advertising, along with onsite and offsite solutions in its <a href="https://www.iab.com/insights/retail-media-buyers-guide/" target="_blank" rel="noopener">2023 Retail Media Buyer’s Guide</a>. This growth highlights the vital role of in-store advertising in driving retail media and enhancing consumer engagement.</div> </div> </div> <a type="button" class="button button-primary mt-4 mb-4 mb-lg-0" href="https://vibenomics.com/contact/" target="_self"> Learn More </a> </div> <div class="col-12 col-lg-6"> <div class="iab-container"> <div class="iab-item"> <div class="iab-icon"> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/iab.svg" alt="IAB" /> </div> <div class="iab-content"> <div class="iab-title text-bold"> IAB has recognized the importance of in-store digital advertising </div> <div class="iab-desc"> The IAB has recognized the importance of in-store digital advertising for retailers and brands who want to engage consumers more effectively at the point of sale. Unlike the traditional, segmented approach, omnichannel strategies integrate onsite, offsite and in-store channels seamlessly, providing customers with a streamlined and cohesive shopping experience. </div> </div> </div> <div class="iab-item"> <div class="iab-icon"> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/strategies.svg" alt="Strategies" /> </div> <div class="iab-content"> <div class="iab-title text-bold"> Strengthen the effectiveness of Onsite and Offsite strategies </div> <div class="iab-desc"> Retailers can’t deny the importance of in-store digital advertising. Vibenomics is undeniably positioned to provide retailers with in-store solutions that complement and strengthen the effectiveness of Onsite and Offsite strategies. </div> </div> </div> </div> </div> </div> <div class="row"> <div class="col"> <div class="img-groceries"> <img src="https://vibenomics.com/wp-content/uploads/2024/04/man-reaching-for-groceries.jpg" alt="Groceries" /> </div> </div> </div> </div> </section> <section> <div class="container"> <div class="row"> <div class="col-12 col-lg-8"> <div class="heading mb-3"> The Latest Vibe </div> <div class="subheading subtext"> Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe </div> </div> <div class="col-12 col-lg-4 text-right"> <a type="button" class="button button-primary mt-3 mt-lg-0" href="https://vibenomics.com/blog/" target="_self"> View All Posts </a> </div> </div> </div> <div class="container"> <div class="row"> <div class="col"> <div class="glide latest-posts"> <div class="glide__track" data-glide-el="track"> <ul class="glide__slides"> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/07/unlocking-retail-insights-from-vibenomics-latest-white-paper/" title="Unlocking Retail Insights from Vibenomics' Latest White Paper"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Images_White-Paper-Blog.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Images_White-Paper-Blog.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Images_White-Paper-Blog-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Images_White-Paper-Blog-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Images_White-Paper-Blog-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> July 16, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> Unlocking Retail Insights from Vibenomics' Latest White… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98… </div> <div class="post-tags"> <div class="post-tag"> IAB </div> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> In-Store Audio </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Omnichannel </div> <div class="post-tag"> Retail Media </div> <div class="post-tag"> Shopper Engagement </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/05/in-store-advertising-the-proof-is-in-the-data/" title="In-Store Advertising: The Proof Is In The Data"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/05/Blog-Post-Image_The-Proof-is-in-the-Data.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://vibenomics.com/wp-content/uploads/2024/05/Blog-Post-Image_The-Proof-is-in-the-Data.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/05/Blog-Post-Image_The-Proof-is-in-the-Data-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/05/Blog-Post-Image_The-Proof-is-in-the-Data-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/05/Blog-Post-Image_The-Proof-is-in-the-Data-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> May 21, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> In-Store Advertising: The Proof Is In The… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> In today's competitive retail landscape, capturing consumers' attention is more challenging than ever. However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store… </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> In-Store Audio </div> <div class="post-tag"> Shopper Engagement </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2025/01/how-retail-media-drives-consumer-engagement-and-brand-loyalty/" title="How Retail Media Drives Consumer Engagement and Brand Loyalty"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2025/01/Blog-Post-Image_Jan-2025-Blogjpg.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://vibenomics.com/wp-content/uploads/2025/01/Blog-Post-Image_Jan-2025-Blogjpg.jpg 1200w, https://vibenomics.com/wp-content/uploads/2025/01/Blog-Post-Image_Jan-2025-Blogjpg-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2025/01/Blog-Post-Image_Jan-2025-Blogjpg-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2025/01/Blog-Post-Image_Jan-2025-Blogjpg-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> January 23, 2025 </div> <div class="post-title"> <div class="title-text text-bold"> How Retail Media Drives Consumer Engagement and… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> As the advertising landscape evolves, in-store media is becoming an increasingly critical tool for brands looking to connect with consumers and foster lasting loyalty. </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> In-Store Audio </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Retail Media </div> <div class="post-tag"> Shopper Engagement </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/12/2025-the-year-retail-media-finds-its-true-north/" title="2025: The Year Retail Media Finds Its True North"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/12/Blog-Post-Images_True-North.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://vibenomics.com/wp-content/uploads/2024/12/Blog-Post-Images_True-North.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/12/Blog-Post-Images_True-North-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/12/Blog-Post-Images_True-North-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/12/Blog-Post-Images_True-North-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> December 17, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> 2025: The Year Retail Media Finds Its… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> At a moment when digital advertising feels more uncertain than ever, industry experts point to an unlikely hero — the physical store — to resolve retail media's biggest challenges. </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> In-Store Audio </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Omnichannel </div> <div class="post-tag"> Programmatic </div> <div class="post-tag"> Shopper Engagement </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/11/your-guide-to-influencing-holiday-shoppers/" title="Your Guide to Influencing Holiday Shoppers"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> November 19, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> Your Guide to Influencing Holiday Shoppers </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> The holiday season is here, and shoppers are eager to tackle their gift lists, find festive décor, and score seasonal deals. The holidays are essential for brands and retailers to… </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> In-Store Audio </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Omnichannel </div> <div class="post-tag"> Retail Media </div> <div class="post-tag"> Shopper Engagement </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/10/the-future-of-omnichannel-retail-media-embracing-a-standardized-and-transparent-framework/" title="The Future of Omnichannel Retail Media: Embracing a Standardized and Transparent Framework"> <div class="post-image"> <img width="2500" height="1308" src="https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1.jpg 2500w, https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1-768x402.jpg 768w, https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1-1536x804.jpg 1536w, https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1-2048x1072.jpg 2048w" sizes="(max-width: 2500px) 100vw, 2500px" /> </div> <div class="post-date"> October 15, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> The Future of Omnichannel Retail Media: Embracing a… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> As retail media networks expand, standardized measurement is more crucial than ever. </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Omnichannel </div> <div class="post-tag"> Retail Media </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/09/your-guide-to-reaching-more-fall-shoppers-in-store/" title="Your Guide to Reaching More Fall Shoppers In-Store"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/09/Blog-Post-Image_Reaching-Fall-Shoppers_Sept-2024-1.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://vibenomics.com/wp-content/uploads/2024/09/Blog-Post-Image_Reaching-Fall-Shoppers_Sept-2024-1.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/09/Blog-Post-Image_Reaching-Fall-Shoppers_Sept-2024-1-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/09/Blog-Post-Image_Reaching-Fall-Shoppers_Sept-2024-1-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/09/Blog-Post-Image_Reaching-Fall-Shoppers_Sept-2024-1-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> September 17, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> Your Guide to Reaching More Fall Shoppers… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> According to surveys recently conducted by Vibenomics and Suzy Market Research on Fall and Halloween shopping behaviors, this season offers unique opportunities for businesses to engage with customers directly where… </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> In-Store Audio </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Retail Media </div> <div class="post-tag"> Shopper Engagement </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/08/in-store-advertising-the-influence-on-shopper-behavior/" title="In-Store Advertising: The Influence on Shopper Behavior"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/08/Blog-Images.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://vibenomics.com/wp-content/uploads/2024/08/Blog-Images.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/08/Blog-Images-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/08/Blog-Images-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/08/Blog-Images-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> August 27, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> In-Store Advertising: The Influence on Shopper Behavior </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> In today's competitive retail landscape, where 84% of retail sales continue to occur in-store, engaging consumers at the point of purchase is more critical than ever (Emarketer, May 2024). </div> <div class="post-tags"> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/07/part-two-key-takeaways-from-iabs-dooh-in-store-retail-media-playbook/" title="PART TWO: Key Takeaways from IAB's DOOH & In-Store Retail Media Playbook"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Image_Part-2-Key-Takeaways-IAB-Playbook-3.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Image_Part-2-Key-Takeaways-IAB-Playbook-3.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Image_Part-2-Key-Takeaways-IAB-Playbook-3-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Image_Part-2-Key-Takeaways-IAB-Playbook-3-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Image_Part-2-Key-Takeaways-IAB-Playbook-3-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> July 2, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> PART TWO: Key Takeaways from IAB's DOOH… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> In the rapidly evolving world of retail media, understanding how to measure and optimize in-store advertising is crucial. Chapters 3 and 4 of the IAB's Digital Out of Home (DOOH)… </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Retail Media </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/06/part-one-key-takeaways-from-iabs-dooh-in-store-retail-media-playbook/" title="PART ONE: Key Takeaways from IAB's DOOH & In-Store Retail Media Playbook"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/06/Blog-Post-Image_Part-1-Key-Takeaways-IAB-Playbook-1.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://vibenomics.com/wp-content/uploads/2024/06/Blog-Post-Image_Part-1-Key-Takeaways-IAB-Playbook-1.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/06/Blog-Post-Image_Part-1-Key-Takeaways-IAB-Playbook-1-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/06/Blog-Post-Image_Part-1-Key-Takeaways-IAB-Playbook-1-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/06/Blog-Post-Image_Part-1-Key-Takeaways-IAB-Playbook-1-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> June 13, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> PART ONE: Key Takeaways from IAB's DOOH… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> The IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook is an invaluable resource for brands and retailers seeking to elevate their in-store environments through strategic partnerships and… </div> <div class="post-tags"> </div> </a></li> </ul> </div> <div class="glide-controls"> <div class="glide-control glide-prev" onclick="prevSlide()" > <img 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