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Creating a website and campaigns for CPG brand Hood | Genuine
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See how we've delivered over 70 campaigns to date across Hood's six product lines from milk to ice cream."/><meta property="keywords" content=""/><meta property="og:title" content="Genuine is a Digital Experience Agency / Marketing, Websites, Branding"/><meta property="og:site_name" content="Creating a website and campaigns for CPG brand Hood | Genuine"/><meta property="og:description" content="Genuine is a Digital Experience Agency / Marketing, Websites, Branding"/><meta property="og:url"/><meta property="og:image" content="https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/sites/default/files/2023-12/Bluesite-SocialShare-1024x768.png"/><meta property="og:image:alt" content="Creating a website and campaigns for CPG brand Hood | Genuine"/><meta property="twitter:card" content="https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/sites/default/files/2023-12/Bluesite-SocialShare-1024x768.png"/><meta property="twitter:domain"/><meta property="twitter:title" content="Creating a 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H163v30.6h18.2V27h-13.5v-8.4h13.5v-4.7h-13.5v-8H181.4z M133.2,1.4L133.2,1.4v30.3h5V12.9L158,30.9v-6.7L133.2,1.4L133.2,1.4z"></path><path class="wordmark__dot-one" fill="currentColor" d="M60.3,26.9c0-2.2,1.8-4,4-4c2.2,0,4,1.8,4,4c0,2.2-1.8,4-4,4C62.1,30.8,60.3,29,60.3,26.9z"></path><path class="wordmark__dot-two" fill="currentColor" d="M150.1,5.1c0-2.2,1.8-4,4-4c2.2,0,4,1.8,4,4c0,2.2-1.8,4-4,4C151.8,9.1,150.1,7.3,150.1,5.1z"></path></svg></a><div class="header__toggles"><button class="btn btn--icon btn--ui header__a11y-toggle" type="button" aria-label="Accessibility toggle" aria-pressed="false"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round" d="M17.5 7.6915C17.5 7.6915 13.325 9.4665 10.4167 9.4665C7.50837 9.4665 3.33337 7.6915 3.33337 7.6915M10.4167 10.0498V11.7665M10.4167 11.7665C10.4167 12.4498 10.6084 13.1082 10.975 13.6832L13.9584 18.3165M10.4167 11.7665C10.4167 12.4498 10.225 13.1082 9.85837 13.6832L6.87504 18.3165M12.775 4.02484C12.775 4.64984 12.525 5.24984 12.0834 5.6915C11.6417 6.13317 11.0417 6.38317 10.4167 6.38317C9.79171 6.38317 9.19171 6.13317 8.75004 5.6915C8.30837 5.24984 8.05837 4.64984 8.05837 4.02484C8.05837 3.39984 8.30837 2.79984 8.75004 2.35817C9.19171 1.9165 9.79171 1.6665 10.4167 1.6665C11.0417 1.6665 11.6417 1.9165 12.0834 2.35817C12.525 2.79984 12.775 3.39984 12.775 4.02484Z"></path></svg></button><button class="btn btn--icon btn--ui header__nav-toggle" type="button" aria-label="Navigation toggle" aria-pressed="false"><svg class="sprite-icon" id="dotsVertical"><use href="/_next/static/media/sprite.1d288c2a.svg#dotsVertical"></use></svg></button></div></div></header><main class="main main--node-case_study" id="maincontent"><div class="hero-case-study"><div class="hero-case-study__container container"><div class="hero-case-study__back"><a class="link" href="/work"><svg class="sprite-icon" id="arrowLeft"><use href="/_next/static/media/sprite.1d288c2a.svg#arrowLeft"></use></svg>All Work</a></div><div class="hero-case-study__logo"><div class="media__content image__wrapper"><img alt="Hood color logo " title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fhood.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fhood.webp&w=3840&q=75"/></div></div><h1 class="typography typography--h1 typography--normal typography--sm hero-case-study__field_headline">Leading a centuries-old dairy brand into the digital age</h1><div class="hero-case-study__img"><img alt="Ice cream sandwich in the shape of Massachusetts " title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fhood-thumb.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fhood-thumb.webp&w=3840&q=75"/></div><div class="hero-case-study__visit"><span>Visit</span><a href="https://hood.com/" target="_blank" rel="noopener" class="hero-case-study__link link">website<svg class="sprite-icon" id="arrowRightLong"><use href="/_next/static/media/sprite.1d288c2a.svg#arrowRightLong"></use></svg></a></div><ul class="hero-case-study__highlights big"><li>6+ year relationship as Digital AOR </li><li>Campaign ownership across 6 products from concepting to measurement</li><li>Full redesign and content development for Hood.com</li><li>Developed scalable model for content development + shooting </li></ul></div></div><section class="logo-wall"><div class="logo-wall__header"><div class="container"><h2 class="typography typography--h2 typography--label">All Work</h2></div></div><ul class="logo-wall__container container"><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--mimecast"><a class="logo-wall__logo-container" aria-label="Mimecast" href="/work/mimecast"><div class="media__content image__wrapper"><img alt="Mimecast Logo Knockout" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-05%2Fmimecast-white_1x_0.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-05%2Fmimecast-white_1x_0.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--meta"><a class="logo-wall__logo-container" aria-label="Meta" href="/work/meta"><div class="media__content image__wrapper"><img alt="Meta Logo White" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-07%2Flogo-meta-white%2520%25281%2529.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-07%2Flogo-meta-white%2520%25281%2529.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--genuine"><a class="logo-wall__logo-container" aria-label="Genuine" href="/work/genuine-brand"><div class="media__content image__wrapper"><img alt="Genuine logo in a white color" title="" loading="lazy" width="181" height="32" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-04%2FLogo-blue-white-small.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-04%2FLogo-blue-white-small.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-04%2FLogo-blue-white-small.png&w=384&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--heluva-good!"><a class="logo-wall__logo-container" aria-label="Heluva Good!" href="/work/heluva-good"><div class="media__content image__wrapper"><img alt="Heluva Good! logo in white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-02%2FHeluvaGood-white%2520%25284%2529_0.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-02%2FHeluvaGood-white%2520%25284%2529_0.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--hood"><div class="logo-wall__logo-container" href="/work/hood" aria-label="Hood"><div class="media__content image__wrapper"><img alt="Hood knockout logo" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fhood-knockout.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fhood-knockout.webp&w=3840&q=75"/></div></div></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--mandiant"><a class="logo-wall__logo-container" aria-label="Mandiant" href="/work/mandiant"><div class="media__content image__wrapper"><img alt="Mandiant knockout logo" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmandiant-knockout-logo.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmandiant-knockout-logo.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--go-rving"><a class="logo-wall__logo-container" aria-label="Go RVing" href="/work/go-rving"><div class="media__content image__wrapper"><img alt="GO RVing Logo White" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fgo-rving-knockout.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fgo-rving-knockout.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--csl-seqirus"><a class="logo-wall__logo-container" aria-label="CSL Seqirus" href="/work/csl-seqirus"><div class="media__content image__wrapper"><img alt="CSL-Seqirus Logo in black and white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fcsl-seqirus-knockout_0.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fcsl-seqirus-knockout_0.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--motional-"><a class="logo-wall__logo-container" aria-label="Motional " href="/work/motional"><div class="media__content image__wrapper"><img alt="Motional Logo in black and white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmotional-knockout.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmotional-knockout.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--terminix"><a class="logo-wall__logo-container" aria-label="Terminix" href="/work/terminix"><div class="media__content image__wrapper"><img alt="Terminix logo white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fterminix-knockout.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fterminix-knockout.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--acoustic"><a class="logo-wall__logo-container" aria-label="Acoustic" href="/work/acoustic"><div class="media__content image__wrapper"><img alt="White Acoustic Logo" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Facoustic-knockout.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Facoustic-knockout.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--welch's"><a class="logo-wall__logo-container" aria-label="Welch's" href="/work/welchs"><div class="media__content image__wrapper"><img alt="Welch's logo in white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" 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