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Developing the first Oxfam America brand campaign | Genuine
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id="arrowLeft"><use href="/_next/static/media/sprite.1d288c2a.svg#arrowLeft"></use></svg>All Work</a></div><div class="hero-case-study__logo"><div class="media__content image__wrapper"><img alt="Oxfam Logo in Color" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-01%2Flogo-oxfam-color.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-01%2Flogo-oxfam-color.webp&w=3840&q=75"/></div></div><h1 class="typography typography--h1 typography--normal typography--sm hero-case-study__field_headline">A campaign encouraging 100% of America to commit to ending poverty</h1><div class="hero-case-study__img"><img alt="a group of brown women smiling " title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-02%2Fthumb-oxfam.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-02%2Fthumb-oxfam.webp&w=3840&q=75"/></div><ul class="hero-case-study__highlights big"><li>Developed Oxfam America’s first-ever brand campaign</li><li>Created and edited content for social, digital, web and OOH </li></ul></div></div><section class="logo-wall"><div class="logo-wall__header"><div class="container"><h2 class="typography typography--h2 typography--label">All Work</h2></div></div><ul class="logo-wall__container container"><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--mimecast"><a class="logo-wall__logo-container" aria-label="Mimecast" href="/work/mimecast"><div class="media__content image__wrapper"><img alt="Mimecast Logo Knockout" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-05%2Fmimecast-white_1x_0.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-05%2Fmimecast-white_1x_0.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--meta"><a class="logo-wall__logo-container" aria-label="Meta" href="/work/meta"><div class="media__content image__wrapper"><img alt="Meta Logo White" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-07%2Flogo-meta-white%2520%25281%2529.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-07%2Flogo-meta-white%2520%25281%2529.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--genuine"><a class="logo-wall__logo-container" aria-label="Genuine" href="/work/genuine-brand"><div class="media__content image__wrapper"><img alt="Genuine logo in a white color" title="" loading="lazy" width="181" height="32" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-04%2FLogo-blue-white-small.png&w=256&q=75 1x, 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logo-wall__logo--link logo-wall__logo--mandiant"><a class="logo-wall__logo-container" aria-label="Mandiant" href="/work/mandiant"><div class="media__content image__wrapper"><img alt="Mandiant knockout logo" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmandiant-knockout-logo.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmandiant-knockout-logo.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--go-rving"><a class="logo-wall__logo-container" aria-label="Go RVing" href="/work/go-rving"><div class="media__content image__wrapper"><img alt="GO RVing Logo White" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fgo-rving-knockout.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fgo-rving-knockout.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--csl-seqirus"><a class="logo-wall__logo-container" aria-label="CSL Seqirus" href="/work/csl-seqirus"><div class="media__content image__wrapper"><img alt="CSL-Seqirus Logo in black and white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fcsl-seqirus-knockout_0.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fcsl-seqirus-knockout_0.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--motional-"><a class="logo-wall__logo-container" aria-label="Motional " href="/work/motional"><div class="media__content image__wrapper"><img alt="Motional Logo in black and white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmotional-knockout.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmotional-knockout.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--terminix"><a class="logo-wall__logo-container" aria-label="Terminix" href="/work/terminix"><div class="media__content image__wrapper"><img alt="Terminix logo white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fterminix-knockout.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fterminix-knockout.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--acoustic"><a class="logo-wall__logo-container" aria-label="Acoustic" href="/work/acoustic"><div class="media__content image__wrapper"><img alt="White Acoustic Logo" title="" loading="lazy" width="NaN" 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