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13.6832L6.87504 18.3165M12.775 4.02484C12.775 4.64984 12.525 5.24984 12.0834 5.6915C11.6417 6.13317 11.0417 6.38317 10.4167 6.38317C9.79171 6.38317 9.19171 6.13317 8.75004 5.6915C8.30837 5.24984 8.05837 4.64984 8.05837 4.02484C8.05837 3.39984 8.30837 2.79984 8.75004 2.35817C9.19171 1.9165 9.79171 1.6665 10.4167 1.6665C11.0417 1.6665 11.6417 1.9165 12.0834 2.35817C12.525 2.79984 12.775 3.39984 12.775 4.02484Z"></path></svg></button><button class="btn btn--icon btn--ui header__nav-toggle" type="button" aria-label="Navigation toggle" aria-pressed="false"><svg class="sprite-icon" id="dotsVertical"><use href="/_next/static/media/sprite.1d288c2a.svg#dotsVertical"></use></svg></button></div></div></header><main class="main main--undefined" id="maincontent"><section class="hero-basic hero-basic--news"><div class="hero-basic__container container"><div class="hero-basic__content"><div class="hero-basic__content-top"><p class="typography typography--p hero-basic__eyebrow">A digital experience agency that</p><h1 class="typography typography--h1 typography--black typography--xl lg">Thinks differently.</h1></div></div></div></section><div class="thinking-articles container"><article class="news-article news-article--featured"><a href="https://www.prnewswire.com/news-releases/genuine-launches-new-brand-identity-to-convey-digital-first-approach-and-focus-on-accessibility-302086400.html?tc=eml_cleartime" target="_blank" rel="noopener"><div class="news-article__img"><img alt="Genuine Blue Stickers " title="" loading="eager" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-genuine-2024-brand.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-genuine-2024-brand.webp&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label">Genuine</span></div><h3 class="typography typography--h3 typography--title news-article__title">Becoming next-gen Genuine</h3><div class="typography typography--div news-article__summary"><p>We’re proud to announce the launch of our new brand identity. And we’re getting noticed for it, too. See what it means to build a digital-first brand with accessibility, and digital best practices at its core.</p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="external"><use href="/_next/static/media/sprite.1d288c2a.svg#external"></use></svg></span></div></a></article><article class="news-article"><a href="/thinking/3-practical-steps-better-b2b-marketing-strategy"><div class="news-article__img"><img alt="Graphic: Genuinely Speaking (in a speech bubble); "B2B Marketing"" title="" loading="lazy" width="1200" height="900" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-11%2Fpost-GenSpeak-B2B-bluesite_1.png&w=1200&q=75 1x, /_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-11%2Fpost-GenSpeak-B2B-bluesite_1.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-11%2Fpost-GenSpeak-B2B-bluesite_1.png&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label"></span><span class="typography typography--span typography--normal typography--md news-article__industry">Technology</span></div><h3 class="typography typography--h3 typography--title news-article__title">3 Practical Steps for a Better B2B Marketing Strategy</h3><div class="typography typography--div news-article__summary"><p>B2B marketing advice often starts and ends in the abstract, so our team compiled a concrete and practical set of guidelines to building better digital strategies for B2B and SaaS brands.</p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="chevronRight"><use href="/_next/static/media/sprite.1d288c2a.svg#chevronRight"></use></svg></span></div></a></article><article class="news-article"><a href="/thinking/ask-expert-respecting-privacy-era-hyper-personalization"><div class="news-article__img"><img alt="Graphic: Personalization and Data Privacy (in a speech bubble); "Ask the Expert"" title="" loading="lazy" width="1200" height="900" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-11%2Fpost-AskExpert-LF-privacy.png&w=1200&q=75 1x, /_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-11%2Fpost-AskExpert-LF-privacy.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-11%2Fpost-AskExpert-LF-privacy.png&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label"></span><span class="typography typography--span typography--normal typography--md news-article__industry">Technology, B2B</span></div><h3 class="typography typography--h3 typography--title news-article__title">Ask the Expert: Respecting Privacy in an Era of Hyper-Personalization</h3><div class="typography typography--div news-article__summary"><p dir="ltr">Lead Analyst Lindsey Flanagan offers insights to keep brands from turning into a data privacy villain in their quest to become a personalization hero. </p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="chevronRight"><use href="/_next/static/media/sprite.1d288c2a.svg#chevronRight"></use></svg></span></div></a></article><article class="news-article"><a href="/thinking/adopting-figma-design-and-development"><div class="news-article__img"><img alt="Graphic: Genuinely Speaking (in a speech bubble); "Figma"" title="" loading="lazy" width="1916" height="1448" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-10%2FGS_Hero_Figma.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-10%2FGS_Hero_Figma.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-10%2FGS_Hero_Figma.png&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label"></span></div><h3 class="typography typography--h3 typography--title news-article__title">Two years after adopting Figma for design and development, our work has never been faster. Here's how.</h3><div class="typography typography--div news-article__summary"><p>Figma has made a huge impact on our work as a digital agency, so we asked a few of our Figma fanatics to tell us about their highlights with it.</p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="chevronRight"><use href="/_next/static/media/sprite.1d288c2a.svg#chevronRight"></use></svg></span></div></a></article><article class="news-article"><a href="/thinking/healthcare-content-governance-2"><div class="news-article__img"><img alt="Graphic: Genuinely Speaking (in a speech bubble); "Governance"" title="" loading="lazy" width="1572" height="1180" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-09%2FGS_Hero_Governance_2.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-09%2FGS_Hero_Governance_2.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-09%2FGS_Hero_Governance_2.png&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label"></span><span class="typography typography--span typography--normal typography--md news-article__industry">Healthcare</span></div><h3 class="typography typography--h3 typography--title news-article__title">Mastering Healthcare Content Strategy: Key Lessons for Stronger Governance [Part 2]</h3><div class="typography typography--div news-article__summary"><p>Learn about six ways to overcome content chaos, take content governance off the page, and level up your digital experience team.</p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="chevronRight"><use href="/_next/static/media/sprite.1d288c2a.svg#chevronRight"></use></svg></span></div></a></article><article class="news-article"><a href="/thinking/healthcare-content-governance-1"><div class="news-article__img"><img alt="Graphic: Genuinely Speaking (in a speech bubble); "Content Chaos"" title="" loading="lazy" width="1626" height="1220" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-09%2FGS_Hero_Content_Chaos.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-09%2FGS_Hero_Content_Chaos.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-09%2FGS_Hero_Content_Chaos.png&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label"></span><span class="typography typography--span typography--normal typography--md news-article__industry">Healthcare</span></div><h3 class="typography typography--h3 typography--title news-article__title">Mastering Healthcare Content Strategy: How Governance Prevents Content Chaos [Part 1]</h3><div class="typography typography--div news-article__summary"><p>Our SVP of Experience Design, Aileen Wong, explains why a lack of content governance may be killing productivity for your digital experience team.</p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="chevronRight"><use href="/_next/static/media/sprite.1d288c2a.svg#chevronRight"></use></svg></span></div></a></article><article class="news-article"><a href="/thinking/after-decade-pursuing-website-personalization-it-still-worth-it"><div class="news-article__img"><img alt="Graphic: Genuinely Speaking (in a speech bubble); "Optimization"" title="" loading="lazy" width="1710" height="1284" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-09%2FGS_Hero_Optimization_dark.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-09%2FGS_Hero_Optimization_dark.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-09%2FGS_Hero_Optimization_dark.png&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label"></span></div><h3 class="typography typography--h3 typography--title news-article__title">After a Decade of Pursuing Website Personalization, is it Still Worth It?</h3><div class="typography typography--div news-article__summary"><p>10 years after personalization became "the thing", the biggest lesson we've learned is that it's not the right solution for every brand. </p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="chevronRight"><use href="/_next/static/media/sprite.1d288c2a.svg#chevronRight"></use></svg></span></div></a></article><article class="news-article"><a href="/thinking/rebranding-consider-digital-first-agency-first"><div class="news-article__img"><img alt="Graphic: Genuinely Speaking (in a speech bubble); "Rebranding"" title="" loading="lazy" width="1828" height="1376" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-09%2FGS_Hero_Rebranding_2.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-09%2FGS_Hero_Rebranding_2.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-09%2FGS_Hero_Rebranding_2.png&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label"></span></div><h3 class="typography typography--h3 typography--title news-article__title">Rebranding? Consider a digital-first agency first.</h3><div class="typography typography--div news-article__summary"><p>As a digital-first agency, we’ve led a lot of rebrands for clients. But those clients rarely come to us first. Here’s why we think that should change.</p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="chevronRight"><use href="/_next/static/media/sprite.1d288c2a.svg#chevronRight"></use></svg></span></div></a></article><article class="news-article"><a href="https://www.linkedin.com/pulse/7-things-think-your-ai-transformation-journey-genuine-interactive-xvl7c/?trackingId=bEcpJHIjbD%2FYw9GM0F3yTg%3D%3D" target="_blank" rel="noopener"><div class="news-article__img"><img alt="Poster for Jack Morton's AI fest with logos and an AI-generated cat" title="" loading="lazy" width="800" height="450" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-05%2FAIFest_image.jpeg&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-05%2FAIFest_image.jpeg&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-05%2FAIFest_image.jpeg&w=1920&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label">Genuine</span></div><h3 class="typography typography--h3 typography--title news-article__title">7 Things to think about on your AI transformation journey</h3><div class="typography typography--div news-article__summary"><p>On the heels of attending Gartner's Data & Analytics Summit 2024 in Orlando, FL, Lead Analyst, Lindsey Flanagan followed it up by joining our Jack Morton Worldwide colleagues across the globe as we participated in AI Fest, a 7-day choose-your-own-adventure AI learning program. Lindsey shares important considerations for the AI transformation journey.</p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="external"><use href="/_next/static/media/sprite.1d288c2a.svg#external"></use></svg></span></div></a></article><article class="news-article"><a href="/thinking/3-takeaways-gartner-data-and-analytics-summit-2024"><div class="news-article__img"><img alt="Alex Angstrom, Lindsey Flanagan and Joe Cicchetto standing in front of the Gartner conference sign" title="" loading="lazy" width="959" height="720" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-08%2Fgartner_hero.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-08%2Fgartner_hero.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-08%2Fgartner_hero.png&w=1920&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label"></span></div><h3 class="typography typography--h3 typography--title news-article__title">3 Takeaways from Gartner Data and Analytics Summit 2024</h3><div class="typography typography--div news-article__summary"><p>We sent three Genuine people to Gartner's Data and Analytics Summit in Orlando. They brought back three big takeaways.</p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="chevronRight"><use href="/_next/static/media/sprite.1d288c2a.svg#chevronRight"></use></svg></span></div></a></article><article class="news-article"><a href="https://www.linkedin.com/pulse/future-now-how-acquias-latest-innovations-digital-joe-cicchetto-1kw5e/?trackingId=dK8PRLsFZm4%2BbwmAdpsOBQ%3D%3D" target="_blank" rel="noopener"><div class="news-article__img"><img alt="Acquia Logo on a gradient" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-acquia-2023-.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-acquia-2023-.webp&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label">Acquia</span></div><h3 class="typography typography--h3 typography--title news-article__title">The Future is Now: How Acquia's Latest Innovations Are Revolutionizing Digital Marketing</h3><div class="typography typography--div news-article__summary"><p>Just back from Acquia Engage, <u>Joe Cicchetto</u>, our SVP Technology & Development unpacks the upgrades. </p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="external"><use href="/_next/static/media/sprite.1d288c2a.svg#external"></use></svg></span></div></a></article><article class="news-article"><a href="https://jackmorton.com/press-release/adweek-names-jack-morton-2023-experiential-agency-of-the-year/" target="_blank" rel="noopener"><div class="news-article__img"><img alt="Adweek Experiential Agency of the Year 2023 Logo" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-jack-2023-AdweekExperiential.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-jack-2023-AdweekExperiential.webp&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label">Jack Morton</span></div><h3 class="typography typography--h3 typography--title news-article__title">Adweek’s 2023 Experiential Agency of the Year</h3><div class="typography typography--div news-article__summary"><p>As part of Jack Morton, we couldn’t be happier to share the news that we’ve been named Experiential Agency of the Year in the 2023 Adweek Experiential Awards.</p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="external"><use href="/_next/static/media/sprite.1d288c2a.svg#external"></use></svg></span></div></a></article><article class="news-article"><a href="https://jackmorton.com/press-release/mimecast-names-cross-agency-team-from-ipg-as-global-agency-of-record/" target="_blank" rel="noopener"><div class="news-article__img"><img alt="Mimecast "Work Protected"" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-mimecast-2023-aor_0.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-mimecast-2023-aor_0.webp&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label">Mimecast</span><span class="typography typography--span typography--normal typography--md news-article__industry">Technology</span></div><h3 class="typography typography--h3 typography--title news-article__title">Mimecast Names Cross-Agency Team from IPG as Global Agency of Record</h3><div class="typography typography--div news-article__summary"><p>Email and collaboration security leader, Mimecast has chosen Genuine with Jack Morton and Weber Shandwick as their global agency of record.</p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="external"><use href="/_next/static/media/sprite.1d288c2a.svg#external"></use></svg></span></div></a></article><article class="news-article"><a href="https://www.linkedin.com/posts/jack-morton-worldwide_meta-connect-activity-7143348461680177152-0dlK?utm_source=share&utm_medium=member_desktop" target="_blank" rel="noopener"><div class="news-article__img"><img alt="Heart Emojis" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-meta-2023-connect.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-meta-2023-connect.webp&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label">Meta</span><span class="typography typography--span typography--normal typography--md news-article__industry">Technology</span></div><h3 class="typography typography--h3 typography--title news-article__title">Meta Connect</h3><div class="typography typography--div news-article__summary"><p>Earlier this year, we collaborated with Meta on its annual AI and XR innovation conference, Meta Connect. </p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="external"><use href="/_next/static/media/sprite.1d288c2a.svg#external"></use></svg></span></div></a></article><article class="news-article"><a href="https://jackmorton.com/genuine-x/ces-2024-a-glimpse-into-tomorrows-immersive-purposeful-tech-landscape/" target="_blank" rel="noopener"><div class="news-article__img"><img alt="People standing on a convention center floor " title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-jack-2023-ces.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-jack-2023-ces.webp&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label">Jack Morton</span></div><h3 class="typography typography--h3 typography--title news-article__title">CES 2024: A Glimpse into Tomorrow’s Immersive & Purposeful Tech Landscape</h3><div class="typography typography--div news-article__summary"><p>We’re sharing five key themes that resonated at The 2024 Consumer Electronics Show. </p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="external"><use href="/_next/static/media/sprite.1d288c2a.svg#external"></use></svg></span></div></a></article><article class="news-article"><a href="https://www.thedrum.com/opinion/2023/04/19/the-role-service-design-digital-transformation-empowering-companies-evolve" target="_blank" rel="noopener"><div class="news-article__img"><img alt="Mexican Train Dominos" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-drum-2024-keb_0.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-drum-2024-keb_0.webp&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label">Genuine</span></div><h3 class="typography typography--h3 typography--title news-article__title">The role of service design in digital transformation</h3><div class="typography typography--div news-article__summary"><p>Our VP of Strategy, Kimberly Emrick-Bryan makes a case for doubling down on service design to empower companies to evolve in The Drum. </p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="external"><use href="/_next/static/media/sprite.1d288c2a.svg#external"></use></svg></span></div></a></article><article class="news-article"><a href="https://www.thedrum.com/news/2023/04/24/steady-trajectory-toward-hell-marketing-leaders-digital-utopias-and-dystopias" target="_blank" rel="noopener"><div class="news-article__img"><img alt="A spooky figure in what looks like a dystopian washing machine" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-drum-2024-lindsey.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-03%2Fnews-drum-2024-lindsey.webp&w=3840&q=75"/></div><div class="news-article__content"><div class="news-article__content-container"><div class="news-article__label-container"><span class="typography typography--span typography--black typography--md news-article__label">Genuine</span></div><h3 class="typography typography--h3 typography--title news-article__title">Marketing leaders’ digital utopias and dystopias</h3><div class="typography typography--div news-article__summary"><p> Lindsey Flanagan, lead analyst, is one of 10 leaders in digital and social tapped to answer honestly: is everything going to continue getting worse, or is there room for optimism in the digital world? </p></div></div><span class="dot-animation" aria-hidden="true"><svg class="sprite-icon" id="external"><use href="/_next/static/media/sprite.1d288c2a.svg#external"></use></svg></span></div></a></article></div></main><footer class="footer"><div class="footer__container container"><div class="footer__nav"><nav class="footer__nav-menu"><ul class="footer__nav-ul"><li class="footer__nav-li"><a class="link footer__nav-link dot" href="/about">About</a></li><li class="footer__nav-li"><a class="link footer__nav-link dot" href="/work">Work</a></li><li class="footer__nav-li"><a class="link footer__nav-link dot" href="/offerings">Offerings</a></li><li class="footer__nav-li"><a class="link footer__nav-link dot" href="/culture">Culture</a></li><li class="footer__nav-li footer__nav--li--active-trail"><a class="link footer__nav-link footer__nav-link--active dot" href="/thinking">Thinking</a></li><li class="footer__nav-li"><a class="link footer__nav-link dot" href="/careers">Careers</a></li><li class="footer__nav-li"><a 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