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Available in 18 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-18" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">18 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/I-mode" title="I-mode – Bulgarian" lang="bg" hreflang="bg" data-title="I-mode" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/I-mode" title="I-mode – Czech" lang="cs" hreflang="cs" data-title="I-mode" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/I-mode" title="I-mode – German" lang="de" hreflang="de" data-title="I-mode" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-el mw-list-item"><a href="https://el.wikipedia.org/wiki/I-mode" title="I-mode – Greek" lang="el" hreflang="el" data-title="I-mode" data-language-autonym="Ελληνικά" data-language-local-name="Greek" class="interlanguage-link-target"><span>Ελληνικά</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/I-mode" title="I-mode – Spanish" lang="es" hreflang="es" data-title="I-mode" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/I-mode" title="I-mode – French" lang="fr" hreflang="fr" data-title="I-mode" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/I-%EB%AA%A8%EB%93%9C" title="I-모드 – Korean" lang="ko" hreflang="ko" data-title="I-모드" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/I-mode" title="I-mode – Italian" lang="it" hreflang="it" data-title="I-mode" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/I-mode" title="I-mode – Hebrew" lang="he" hreflang="he" data-title="I-mode" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/I-mode" title="I-mode – Dutch" lang="nl" hreflang="nl" data-title="I-mode" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/I%E3%83%A2%E3%83%BC%E3%83%89" title="Iモード – Japanese" lang="ja" hreflang="ja" data-title="Iモード" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/I-mode" title="I-mode – Portuguese" lang="pt" hreflang="pt" data-title="I-mode" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/I-mode" title="I-mode – Russian" lang="ru" hreflang="ru" data-title="I-mode" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/I-mode" title="I-mode – Finnish" lang="fi" hreflang="fi" data-title="I-mode" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/I-mode" title="I-mode – Swedish" lang="sv" hreflang="sv" data-title="I-mode" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/%C4%B0-mode" title="İ-mode – Turkish" lang="tr" hreflang="tr" data-title="İ-mode" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/I-mode" title="I-mode – Ukrainian" lang="uk" hreflang="uk" data-title="I-mode" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/I-mode" title="I-mode – Chinese" lang="zh" hreflang="zh" data-title="I-mode" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q284305#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/I-mode" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a 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id="right-navigation" class="vector-collapsible"> <nav aria-label="Views"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/I-mode"><span>Read</span></a></li><li id="ca-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=I-mode&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=I-mode&action=history" title="Past revisions of this page [h]" accesskey="h"><span>View history</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" 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href="/w/index.php?title=I-mode&action=history"><span>View history</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> General </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:WhatLinksHere/I-mode" title="List of all English Wikipedia pages containing links to this page [j]" accesskey="j"><span>What links here</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Special:RecentChangesLinked/I-mode" rel="nofollow" title="Recent changes in pages linked from this page [k]" accesskey="k"><span>Related changes</span></a></li><li id="t-upload" class="mw-list-item"><a href="//en.wikipedia.org/wiki/Wikipedia:File_Upload_Wizard" title="Upload files [u]" accesskey="u"><span>Upload file</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Special:SpecialPages" title="A 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code</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Print/export </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Special:DownloadAsPdf&page=I-mode&action=show-download-screen" title="Download this page as a PDF file"><span>Download as PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=I-mode&printable=yes" title="Printable version of this page [p]" accesskey="p"><span>Printable version</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> In other projects </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="wb-otherproject-link wb-otherproject-commons mw-list-item"><a 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<div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Japanese mobile internet service</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Not to be confused with Motorola's <a href="/wiki/IDEN" title="IDEN">iDEN</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><style data-mw-deduplicate="TemplateStyles:r1248332772">.mw-parser-output .multiple-issues-text{width:95%;margin:0.2em 0}.mw-parser-output .multiple-issues-text>.mw-collapsible-content{margin-top:0.3em}.mw-parser-output .compact-ambox .ambox{border:none;border-collapse:collapse;background-color:transparent;margin:0 0 0 1.6em!important;padding:0!important;width:auto;display:block}body.mediawiki .mw-parser-output .compact-ambox .ambox.mbox-small-left{font-size:100%;width:auto;margin:0}.mw-parser-output .compact-ambox .ambox .mbox-text{padding:0!important;margin:0!important}.mw-parser-output .compact-ambox .ambox .mbox-text-span{display:list-item;line-height:1.5em;list-style-type:disc}body.skin-minerva .mw-parser-output .multiple-issues-text>.mw-collapsible-toggle,.mw-parser-output .compact-ambox .ambox .mbox-image,.mw-parser-output .compact-ambox .ambox .mbox-imageright,.mw-parser-output .compact-ambox .ambox .mbox-empty-cell,.mw-parser-output .compact-ambox .hide-when-compact{display:none}</style><table class="box-Multiple_issues plainlinks metadata ambox ambox-content ambox-multiple_issues compact-ambox" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/40px-Ambox_important.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/60px-Ambox_important.svg.png 1.5x, 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typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article <b>needs additional citations for <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/I-mode" title="Special:EditPage/I-mode">improve this article</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a>. Unsourced material may be challenged and removed.<br /><small><span class="plainlinks"><i>Find sources:</i> <a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&q=%22I-mode%22">"I-mode"</a> – <a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&q=%22I-mode%22+-wikipedia&tbs=ar:1">news</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&q=%22I-mode%22&tbs=bkt:s&tbm=bks">newspapers</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&q=%22I-mode%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22I-mode%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22I-mode%22&acc=on&wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span class="date">January 2008</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1251242444"><table class="box-Update plainlinks metadata ambox ambox-content ambox-Update" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Ambox_current_red_Asia_Australia.svg/42px-Ambox_current_red_Asia_Australia.svg.png" decoding="async" width="42" height="34" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Ambox_current_red_Asia_Australia.svg/63px-Ambox_current_red_Asia_Australia.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Ambox_current_red_Asia_Australia.svg/84px-Ambox_current_red_Asia_Australia.svg.png 2x" data-file-width="360" data-file-height="290" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article needs to be <b>updated</b>.<span class="hide-when-compact"> Please help update this article to reflect recent events or newly available information.</span> <span class="date-container"><i>(<span class="date">February 2016</span>)</i></span></div></td></tr></tbody></table> </div> </div><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:I_am_faster_than_wap.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/1e/I_am_faster_than_wap.jpg/220px-I_am_faster_than_wap.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/1e/I_am_faster_than_wap.jpg/330px-I_am_faster_than_wap.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/1e/I_am_faster_than_wap.jpg/440px-I_am_faster_than_wap.jpg 2x" data-file-width="2048" data-file-height="1536" /></a><figcaption>i-mode advertisement on the <a href="/wiki/London_Underground" title="London Underground">London Underground</a></figcaption></figure> <p><a href="/wiki/NTT_DoCoMo" class="mw-redirect" title="NTT DoCoMo">NTT DoCoMo</a>'s <b>i-mode</b> (<a href="/wiki/Japanese_language" title="Japanese language">Japanese</a>: <span lang="ja">iモード</span>, <span title="Japanese-language romanization"><i lang="ja-Latn">ai-mōdo</i></span>) is a <a href="/wiki/Mobile_internet" class="mw-redirect" title="Mobile internet">mobile internet</a> (distinct from <a href="/wiki/Wireless_internet" class="mw-redirect" title="Wireless internet">wireless internet</a>) service popular in <a href="/wiki/Japan" title="Japan">Japan</a>. Unlike <a href="/wiki/Wireless_Application_Protocol" title="Wireless Application Protocol">Wireless Application Protocols</a>, i-mode encompasses a wider variety of internet standards, including web access, <a href="/wiki/E-mail" class="mw-redirect" title="E-mail">e-mail</a>, and the <a href="/wiki/Packet-switched_network" class="mw-redirect" title="Packet-switched network">packet-switched network</a> that delivers the data. i-mode users also have access to other various services such as: sports results, <a href="/wiki/Weather_forecast" class="mw-redirect" title="Weather forecast">weather forecasts</a>, <a href="/wiki/Mobile_game" title="Mobile game">games</a>, financial services, and ticket booking. Content is provided by specialised services, typically from the <a href="/wiki/Mobile_carrier" class="mw-redirect" title="Mobile carrier">mobile carrier</a>, which allows them to have tighter control over billing. </p><p>Like WAP, i-mode delivers only those services that are specifically converted for the service, or are converted through gateways. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Description">Description</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=I-mode&action=edit&section=1" title="Edit section: Description"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Mobile_Web_Standards_Evolution_Vector.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Mobile_Web_Standards_Evolution_Vector.svg/370px-Mobile_Web_Standards_Evolution_Vector.svg.png" decoding="async" width="370" height="186" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Mobile_Web_Standards_Evolution_Vector.svg/555px-Mobile_Web_Standards_Evolution_Vector.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Mobile_Web_Standards_Evolution_Vector.svg/740px-Mobile_Web_Standards_Evolution_Vector.svg.png 2x" data-file-width="1114" data-file-height="561" /></a><figcaption>Evolution of mobile web standards</figcaption></figure> <p>In contrast with the <a href="/wiki/Wireless_Application_Protocol" title="Wireless Application Protocol">Wireless Application Protocol</a> (WAP) standard, which used <a href="/wiki/Wireless_Markup_Language" title="Wireless Markup Language">Wireless Markup Language</a> (WML) on top of a protocol stack for wireless handheld devices, i-mode borrows from DoCoMo proprietary protocols ALP (<a href="/wiki/Hypertext_Transfer_Protocol" class="mw-redirect" title="Hypertext Transfer Protocol">HTTP</a>) and TLP (<a href="/wiki/Transmission_Control_Protocol" title="Transmission Control Protocol">TCP</a>, <a href="/wiki/User_Datagram_Protocol" title="User Datagram Protocol">UDP</a>), as well as fixed Internet data formats such as C-HTML, a subset of the <a href="/wiki/HTML" title="HTML">HTML</a> language designed by DoCoMo.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> C-HTML was designed for small devices (e.g. cellular phones) with hardware restrictions such as lower memory, low-power CPUs with limited or no storage capabilities, small monochrome display screens, single-character fonts and limited input methods.<sup id="cite_ref-requirements_2-0" class="reference"><a href="#cite_note-requirements-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> As a simpler form of HTML, C-HTML does not support tables, image maps, multiple fonts and styling of fonts, background colors and images, frames, or style sheets, and is limited to a monochromatic display.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>i-mode phones have a special i-mode button for the user to access the start menu. There are more than 12,000 official sites and around 100,000 or more unofficial i-mode sites, which are not linked to DoCoMo's i-mode portal page and DoCoMo's billing services. NTT DoCoMo supervises the content and operations of all official i-mode sites, most of which are commercial. These official sites are accessed through DoCoMo's i-mode menu but in many cases official sites can also be accessed from mobile phones by typing the URL or through the use of <a href="/wiki/QR_code" title="QR code">QR code</a> (a <a href="/wiki/Barcode" title="Barcode">barcode</a>). </p><p>An i-mode user pays for both sent and received data. There are services to avoid <a href="/wiki/E-mail_spam" class="mw-redirect" title="E-mail spam">unsolicited e-mails</a>. The basic monthly charge is typically on the order of <a href="/wiki/Japanese_yen" title="Japanese yen">JPY</a>¥200–300 for i-mode not including the data transfer charges, with additional charges on a monthly subscription basis for premium services. A variety of discount plans exist, for example family discount and flat packet plans for unlimited transfer of data at a fixed monthly charge (on the order of ¥4,000 per month). </p> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=I-mode&action=edit&section=2" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>i-mode was launched in Japan on 22 February 1999. The content planning and service design team was led by Mari Matsunaga, while Takeshi Natsuno was responsible for the business development. Top executive Keiichi Enoki oversaw the technical and overall development. A few months after DoCoMo launched i-mode in February 1999, DoCoMo's competitors launched very similar mobile data services: <a href="/wiki/KDDI" title="KDDI">KDDI</a> launched <a href="/wiki/EZweb" class="mw-redirect" title="EZweb">EZweb</a>, and <a href="/wiki/J-Phone" class="mw-redirect" title="J-Phone">J-Phone</a> launched <a href="/wiki/Vodafone_live!" title="Vodafone live!">J-Sky</a>. Vodafone later acquired J-Phone including J-Sky, renaming the service <a href="/wiki/Vodafone_live!" title="Vodafone live!">Vodafone live!</a>, although initially this was different from Vodafone live! in Europe and other markets. In addition, Vodafone KK was acquired by <a href="/wiki/SoftBank" class="mw-redirect" title="SoftBank">SoftBank</a>, an operator of Yahoo! Japan in October, 2006 and changed the name to <a href="/wiki/SoftBank_Mobile" class="mw-redirect" title="SoftBank Mobile">SoftBank Mobile</a>. </p><p><a href="/wiki/Bandai" title="Bandai">Bandai</a> and <a href="/wiki/Namco" title="Namco">Namco</a> launched content for i-mode in 1999. Bandai launched the <i>Dokodemo Aso Vegas</i> service in May 1999, reaching over <span class="nowrap">1 million</span> paid subscribers by March 2000. In December 1999, Namco launched <i>Namco Station</i>, a mobile site for i-mode.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>Since 2003, i-mode center is called CiRCUS, which consists of 400 <a href="/wiki/NEC_Corporation" class="mw-redirect" title="NEC Corporation">NEC</a> NX7000 <a href="/wiki/HP-UX" title="HP-UX">HP-UX</a> servers and occupies 4,600 m<sup>2</sup> floor space in DoCoMo's <a href="/wiki/Kawasaki,_Kanagawa" title="Kawasaki, Kanagawa">Kawasaki</a> office. The operation support system is called CARNiVAL, which is hosted in the <a href="/wiki/Sanno_Park_Tower" title="Sanno Park Tower">Sanno Park Tower</a>. </p><p>As of June 2006, the mobile data services I-Mode, EZweb, and J-Sky, had over 80 million subscribers in Japan. </p><p>i-mode usage in Japan peaked around 2008. On 29 October 2019, DoCoMo announced i-mode will end on 31 March 2026.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Markets">Markets</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=I-mode&action=edit&section=3" title="Edit section: Markets"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Seeing the tremendous success of i-mode in Japan, many operators in Europe, Asia and Australia sought to license the service through partnership with DoCoMo. Takeshi Natsuno was behind the expansion of i-mode to 17 countries worldwide. Kamel Maamria who was a partner with the Boston Consulting Group and who was supporting Mr. Natsuno is also thought to have had a major role in the expansion of the first Japanese service ever outside Japan. </p><p>i-mode showed very fast take-up in the various countries where it was launched which led to more operators seeking to launch i-mode in their markets with the footprint reaching a total of 17 markets worldwide. </p><p>While the i-mode service was an exceptional service which positioned DoCoMo as the global leader in value add services, another key success factor for i-mode was the Japanese smartphone makers who developed state of the art handsets to support i-mode. As i-mode was exported to the rest of the world, Nokia and other major handset vendors who controlled the markets at the time, refused at first to support i-mode by developing handsets which support the i-mode service. The operators who decided to launch i-mode had to rely on Japanese vendors who had no experience in international markets. As i-mode showed success in these markets, some vendors started customizing some of their handsets to support i-mode, however, the support was only partial and came late in time. </p><p>While the service was successful during the first years after launch, the lack of adequate handsets and the emergence of new handsets from new vendors which supported new Internet services on one hand, and a change of leadership of i-mode in Docomo, lead to a number of operators to migrate or integrate i-mode into new mobile Internet services. These efforts were ultimately unsuccessful, and i-mode never became popular outside of Japan.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>i-mode sponsored the <a href="/wiki/Renault_in_Formula_One#Renault_F1_Team_(2002–2010)" title="Renault in Formula One">Renault F1 team</a> from 2004 to 2006. </p><p>i-mode was launched in the following countries: </p> <ul><li><a href="/wiki/Australia" title="Australia">Australia</a> (<a href="/wiki/Telstra" title="Telstra">Telstra</a>)</li> <li><a href="/wiki/Belgium" title="Belgium">Belgium</a> (<a href="https://nl.wikipedia.org/wiki/BASE_(telecommunicatie)" class="extiw" title="nl:BASE (telecommunicatie)">Base</a>)</li> <li><a href="/wiki/Bulgaria" title="Bulgaria">Bulgaria</a> (<a href="/wiki/Globul" class="mw-redirect" title="Globul">Globul</a>)</li> <li><a href="/wiki/France" title="France">France</a> (<a href="/wiki/Bouygues_T%C3%A9l%C3%A9com_(company)" class="mw-redirect" title="Bouygues Télécom (company)">Bouygues Télécom</a>)</li> <li><a href="/wiki/Germany" title="Germany">Germany</a> (<a href="/wiki/E-Plus" title="E-Plus">E-Plus</a>)</li> <li><a href="/wiki/Greece" title="Greece">Greece</a> (<a href="/wiki/Cosmote" class="mw-redirect" title="Cosmote">Cosmote</a>)</li> <li><a href="/wiki/Hong_Kong" title="Hong Kong">Hong Kong</a> (<a href="/wiki/Hutchison_3G" class="mw-redirect" title="Hutchison 3G">3</a>)</li> <li><a href="/wiki/Republic_of_Ireland" title="Republic of Ireland">Ireland</a> (<a href="/wiki/O2_(Ireland)" title="O2 (Ireland)">O2</a>)</li> <li><a href="/wiki/Israel" title="Israel">Israel</a> (<a href="/wiki/Cellcom_(Israel)" title="Cellcom (Israel)">Cellcom</a>)</li> <li><a href="/wiki/Italy" title="Italy">Italy</a> (<a href="/wiki/Wind_Telecomunicazioni" title="Wind Telecomunicazioni">Wind</a>)</li> <li><a href="/wiki/Netherlands" title="Netherlands">Netherlands</a> (<a href="/wiki/KPN" title="KPN">KPN</a>)</li> <li><a href="/wiki/Romania" title="Romania">Romania</a> (<a href="/wiki/Cosmote_Romania" class="mw-redirect" title="Cosmote Romania">Cosmote Romania</a>)</li> <li><a href="/wiki/Russia" title="Russia">Russia</a> (<a href="/wiki/Mobile_TeleSystems" class="mw-redirect" title="Mobile TeleSystems">MTS</a>)</li> <li><a href="/wiki/Singapore" title="Singapore">Singapore</a> (<a href="/wiki/StarHub" title="StarHub">StarHub</a>)</li> <li><a href="/wiki/Spain" title="Spain">Spain</a> (<a href="/wiki/Telef%C3%B3nica" title="Telefónica">Telefónica</a>)</li> <li><a href="/wiki/Taiwan" title="Taiwan">Taiwan</a> (<a href="/wiki/FarEasTone" class="mw-redirect" title="FarEasTone">FarEasTone</a>)</li> <li><a href="/wiki/UK" class="mw-redirect" title="UK">UK</a> (<a href="/wiki/O2_(UK)" title="O2 (UK)">O2</a>)</li></ul> <div class="mw-heading mw-heading2"><h2 id="Devices">Devices</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=I-mode&action=edit&section=4" title="Edit section: Devices"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Some typical features include the "<a href="/wiki/Flip_(form)" class="mw-redirect" title="Flip (form)">clamshell</a>" model with large displays (240 x 320 pixels) and in many models, a display on either side. Additionally the phones have many extra features, e.g. a megapixel <a href="/wiki/Digital_camera" title="Digital camera">digital camera</a>. The displays normally have 65,536 colors but the newest models have as many as 262,144 colors. </p> <ul><li><a href="/w/index.php?title=FOMA_SA800i&action=edit&redlink=1" class="new" title="FOMA SA800i (page does not exist)">FOMA SA800i</a><sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup></li> <li><a href="/w/index.php?title=Fujitsu_F905i&action=edit&redlink=1" class="new" title="Fujitsu F905i (page does not exist)">Fujitsu F905i</a> (one of the very few Japanese i-mode phones to be sold outside Japan)</li> <li><a href="/w/index.php?title=LG_KE390i&action=edit&redlink=1" class="new" title="LG KE390i (page does not exist)">LG KE390i</a></li> <li><a href="/w/index.php?title=LG_L342i&action=edit&redlink=1" class="new" title="LG L342i (page does not exist)">LG L342i</a></li> <li><a href="/w/index.php?title=LG_L343i&action=edit&redlink=1" class="new" title="LG L343i (page does not exist)">LG L343i</a></li> <li><a href="/wiki/LG_Prada_(KE850)" class="mw-redirect" title="LG Prada (KE850)">LG L852i (PRADA)</a><sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup></li> <li><a href="/w/index.php?title=Mitsubishi_M342i&action=edit&redlink=1" class="new" title="Mitsubishi M342i (page does not exist)">Mitsubishi M342i</a></li> <li><a href="/wiki/Motorola_RAZR_V3#V3xx" class="mw-redirect" title="Motorola RAZR V3">Motorola RAZR V3xx</a> with i-mode</li> <li><a href="/wiki/Motorola_SLVR_L6" class="mw-redirect" title="Motorola SLVR L6">Motorola SLVR L6</a> i-mode</li> <li><a href="/wiki/Motorola_SLVR_L7" class="mw-redirect" title="Motorola SLVR L7">Motorola SLVR L7</a> i-mode</li> <li>NEC N21i</li> <li>NEC N22i</li> <li><a href="/wiki/NEC_N343i" title="NEC N343i">NEC N343i</a><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup></li> <li><a href="/w/index.php?title=NEC_411i&action=edit&redlink=1" class="new" title="NEC 411i (page does not exist)">NEC 411i</a><sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Nokia_N70" title="Nokia N70">Nokia N70</a> i-mode</li> <li><a href="/wiki/Nokia_N95" title="Nokia N95">Nokia N95i</a><sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Nokia_6120_classic" title="Nokia 6120 classic">Nokia 6120 classic</a></li> <li><a href="/wiki/Nokia_6120_classic#Nokia_6124_classic" title="Nokia 6120 classic">Nokia 6124 classic</a></li> <li><a href="/wiki/Samsung_S400i" title="Samsung S400i">Samsung S400i</a><sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup></li> <li><a href="/w/index.php?title=Samsung_S500i&action=edit&redlink=1" class="new" title="Samsung S500i (page does not exist)">Samsung S500i</a><sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup></li> <li><a href="/w/index.php?title=Samsung_Z320i&action=edit&redlink=1" class="new" title="Samsung Z320i (page does not exist)">Samsung Z320i</a><sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Sony_Ericsson_K550" title="Sony Ericsson K550">Sony Ericsson K550im</a><sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Sony_Ericsson_K610" class="mw-redirect" title="Sony Ericsson K610">Sony Ericsson K610im</a><sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup></li></ul> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=I-mode&action=edit&section=5" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Mobile_browser" title="Mobile browser">Mobile browser</a></li> <li><a href="/wiki/Information_appliance" title="Information appliance">Information appliance</a></li> <li><a href="/wiki/Smartphone" title="Smartphone">Smartphone</a></li> <li><a href="/wiki/Japanese_mobile_phone_culture" title="Japanese mobile phone culture">Japanese mobile phone culture</a></li> <li><a href="/wiki/Mobile_game" title="Mobile game">Mobile game</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=I-mode&action=edit&section=6" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output 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Archived from <a rel="nofollow" class="external text" href="http://www.sonyericsson.com/spg.jsp?cc=gb&lc=en&ver=4000&template=pip1&zone=pp&pid=10485/">the original</a> on 2007-10-11<span class="reference-accessdate">. Retrieved <span class="nowrap">2020-01-19</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Sony+Mobile+%28UK%29&rft.atitle=The+Official+Xperia%E2%84%A2+Website+-+Sony+Mobile+%28UK%29&rft_id=http%3A%2F%2Fwww.sonyericsson.com%2Fspg.jsp%3Fcc%3Dgb%26lc%3Den%26ver%3D4000%26template%3Dpip1%26zone%3Dpp%26pid%3D10485%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AI-mode" class="Z3988"></span></span> </li> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20090105204234/http://developer.sonyericsson.com/site/global/newsandevents/latestnews/newsfeb07/p_newk500im_cyber-shot_i-modephone.jsp/">"Sony Ericsson's first Cyber-shot i-mode phone: K550im"</a>. Archived from <a rel="nofollow" class="external text" href="http://developer.sonyericsson.com/site/global/newsandevents/latestnews/newsfeb07/p_newk500im_cyber-shot_i-modephone.jsp/">the original</a> on 2009-01-05<span class="reference-accessdate">. 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