About Kantar

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<div class="col-4 col-sm-7 col-md-10 off-lg-1 col-lg-12"> <div class="c-hero-switch c-hero-switch--no-list"> <h1 class="c-hero-switch__title"> About Kantar </h1> </div> </div> <div class="col-4 col-sm-7 col-md-10 off-lg-1 col-lg-12 c-hero-media__animation js-hero-media-figure "> <div class="c-hero-media__figure"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/about/gettyimages-1027198602_1500x1000.jpg?h=1333&iar=0&w=2000&hash=459D1C6C68C2719EBFFE5358E85F5BA6" alt="about kantar" width="2000" height="1333" HeadingTag="h3" Item="Sitecore.Data.Items.Item" VariantFields="System.Collections.Generic.List`1[Sitecore.XA.Foundation.Variants.Abstractions.Fields.BaseVariantField]" ImageOnly="True" PageItem="Sitecore.Data.Items.Item" Autoplay="False" IsControlEditable="False" ImageFieldId="{2ACFE144-5450-4848-A322-DDD3E6C9704A}" Attributes="System.Collections.Generic.Dictionary`2[System.String,System.Collections.Generic.IList`1[System.String]]" IsEdit="False" Rendering="Sitecore.XA.Foundation.Mvc.Wrappers.Rendering" Autoloop="False" IsLowHeightVideo="False" DataSourceItem="Sitecore.Data.Items.Item" /> </div> </div> </div> </div> </div> <div class="component row c-feature-description rich-text"> <div class="col-4 off-sm-1 col-sm-6 off-md-1 col-md-6 off-lg-2 col-lg-8 c-feature-description__text"> Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers.  </div> <div class="col-4 off-sm-1 col-sm-6 off-md-1 col-md-2 off-lg-0 col-lg-3 c-feature-description__cta"> <a href="/contact/hq-general-contact" class="btn carousel__cta btn--primary "><span class="btn__inner">Get in touch</span></a> </div> </div> <div class="component container"> <div class="component-content" > <div class="component row component c-equal-columns"> <div class="equal-columns-layout"> <div class="c-equal-columns__title override-typo"> Who we are </div> <div class="c-equal-columns__content"> <div class=""> <div class="component rich-text"> <div class="component-content"> <p>Kantar is the world鈥檚 leading marketing data and analytics business and an indispensable brand partner to the world鈥檚 top companies, including 96 of the world鈥檚 100 biggest advertisers.</p> <p>We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.</p> <p>We don鈥檛 just help clients understand what鈥檚 happened, we tell them why and how they can shape the future.</p> </div> </div> </div> <div class=""> <div class="component c-feature-row-big-number"> <div class="flex-grid-replacer flex-grid-replacer--flex-items"> <div class="c-feature-row-big-number__group"> <div class="c-feature-row-big-number__number-content"> <span class="c-feature-row-big-number__number"> 25,000 </span> <span class="c-feature-row-big-number__nubmer-desc">people</span> </div> <div class="c-feature-row-big-number__number-content"> <span class="c-feature-row-big-number__number"> 100m </span> <span class="c-feature-row-big-number__nubmer-desc">respondents</span> </div> </div> <div class="c-feature-row-big-number__group"> <div class="c-feature-row-big-number__number-content"> <span class="c-feature-row-big-number__number"> 90 </span> <span class="c-feature-row-big-number__nubmer-desc">markets</span> </div> <div class="c-feature-row-big-number__number-content"> <span class="c-feature-row-big-number__number"> 2bn </span> <span class="c-feature-row-big-number__nubmer-desc">data profiles</span> </div> </div> </div> </div> </div> </div> </div> </div> <div class="component row component c-equal-columns"> <div class="equal-columns-layout"> <div class="c-equal-columns__title override-typo"> What we do </div> <div class="c-equal-columns__content"> <div class=""> <div class="component rich-text"> <div class="component-content"> <p>We combine the most meaningful attitudinal and behavioural data with deep expertise and technology platforms to track how people think and act. We help clients develop the marketing strategies that shape their future and deliver sustainable growth. <br /> <br /> </p> <p><img height="405" alt="creds" width="720" src="/-/media/project/kantar/global/creds-5.png" /></p> </div> </div> </div> <div class=""> <div class="component rich-text"> <div class="component-content"> <p><strong>Our expertise</strong></p> <p>Find out more about our areas of expertise, and the solutions we offer... </p> <p><a href="/solutions">Learn more</a></p> <p> </p> <p><strong>Industries we serve</strong></p> <p>Discover how Kantar services are driving growth in your industry... </p> <p><a href="/industries">Learn more</a></p> </div> </div> </div> </div> </div> </div> <div class="component c-our-people"> <div> <div class="c-our-people__title">Meet our Leadership Team</div> <div class="flex-grid-replacer"> <div class="c-author-bio" itemscope itemtype="http://schema.org/Person"> <div class="c-author-bio__image-content"> <div class="aspect-ratio-container"> <a 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itemprop="url"> Doreen <br class="c-author-bio__line-break"/> Wang </a> </div> <div class="c-author-bio__bio"> <p> <span itemprop="jobTitle">CEO, Insights Division,</span> <span itemprop="address">Greater China</span> </p> </div> </div> </div> <div class="c-author-bio" itemscope itemtype="http://schema.org/Person"> <div class="c-author-bio__image-content"> <div class="aspect-ratio-container"> <a href="/careers/life-at-kantar/meet-our-people/gonzalo-fuentes" itemprop="url"> <img src="/-/media/project/kantar/global/updated-kantar-colourj23---379-edit_cmyk-fotor-2023110715144.png?h=763&iar=0&w=750&hash=3777CA437AE044FE0F6F319997680B78" alt="exco" width="750" height="763" itemprop="image" /> </a> </div> </div> <div> <div class="c-author-bio__name" itemprop="name"> <a href="/careers/life-at-kantar/meet-our-people/gonzalo-fuentes" itemprop="url"> Gonzalo <br class="c-author-bio__line-break"/> Fuentes </a> </div> <div class="c-author-bio__bio"> <p> <span itemprop="jobTitle">CEO, Insights 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src="/-/media/project/kantar/global/kantar_ct3_2_cmyk_cy.jpg?h=4000&iar=0&w=6000&hash=6C9D5F6D7FFD7DA49DEC9E06AEAF29A0" alt="chong" width="6000" height="4000" itemprop="image" /> </a> </div> </div> <div> <div class="c-author-bio__name" itemprop="name"> <a href="/careers/life-at-kantar/meet-our-people/cheong-tai-leung" itemprop="url"> Cheong Tai <br class="c-author-bio__line-break"/> Leung </a> </div> <div class="c-author-bio__bio"> <p> <span itemprop="jobTitle">CEO, Insights Division,</span> <span itemprop="address">APAC</span> </p> </div> </div> </div> <div class="c-author-bio" itemscope itemtype="http://schema.org/Person"> <div class="c-author-bio__image-content"> <div class="aspect-ratio-container"> <a href="/careers/life-at-kantar/meet-our-people/ted-prince-jr" itemprop="url"> <img src="/-/media/project/kantar/global/updated-kantar-colourj23---653-edit_cmyk-fotor-20231107151428.png?h=887&iar=0&w=750&hash=FABF566F8354A612E212E626ACBF2308" alt="exco" width="750" height="887" itemprop="image" /> </a> </div> </div> <div> <div class="c-author-bio__name" itemprop="name"> <a href="/careers/life-at-kantar/meet-our-people/ted-prince-jr" itemprop="url"> Ted <br class="c-author-bio__line-break"/> Prince Jr </a> </div> <div class="c-author-bio__bio"> <p> <span itemprop="jobTitle">Chief Product Officer</span> </p> </div> </div> </div> <div class="c-author-bio" itemscope itemtype="http://schema.org/Person"> <div class="c-author-bio__image-content"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/mark-kimber.jpg?h=690&iar=0&w=506&hash=A761509F0EAEE6B9A5AD4350149BE347" alt="mark" width="506" height="690" itemprop="image" /> </div> </div> <div> <div class="c-author-bio__name" itemprop="name"> Mark<br class="c-author-bio__line-break"/> Kimber </div> <div class="c-author-bio__bio"> <p> <span itemprop="jobTitle">Chief Technology Officer</span> </p> </div> </div> </div> </div> </div> </div> <div class="component c-our-people"> <div> <div class="flex-grid-replacer"> <div class="c-author-bio" itemscope itemtype="http://schema.org/Person"> <div class="c-author-bio__image-content"> <div class="aspect-ratio-container"> <a href="/careers/life-at-kantar/meet-our-people/james-brooks" itemprop="url"> <img src="/-/media/project/kantar/global/updated-kantar-colourj23---59-edit_cy-fotor-20231107151535.png?h=833&iar=0&w=750&hash=EDAF24459E519F0624A4A764D9D76271" alt="updated" width="750" height="833" itemprop="image" /> </a> </div> </div> <div> <div class="c-author-bio__name" itemprop="name"> <a href="/careers/life-at-kantar/meet-our-people/james-brooks" itemprop="url"> James <br class="c-author-bio__line-break"/> Brooks </a> </div> <div class="c-author-bio__bio"> <p> <span itemprop="jobTitle">Chief Operations Officer</span> </p> </div> </div> </div> <div class="c-author-bio" itemscope itemtype="http://schema.org/Person"> <div class="c-author-bio__image-content"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/kantar-appoints-rebecca-symondson-as-general-counsel.jpg?h=320&iar=0&w=231&hash=A3EED39A975DC12BC959F19A963C2FD7" alt="rebecca" width="231" height="320" itemprop="image" /> </div> </div> <div> <div class="c-author-bio__name" itemprop="name"> Rebecca<br class="c-author-bio__line-break"/> Symondson </div> <div class="c-author-bio__bio"> <p> <span itemprop="jobTitle">General Counsel</span> </p> </div> </div> </div> </div> </div> </div> <div class="component row component c-equal-columns"> <div class="equal-columns-layout"> <div class="c-equal-columns__title override-typo"> Our Brand Promise </div> <div class="c-equal-columns__content"> <div class=""> <div class="component rich-text"> <div class="component-content"> <h3>Shape your brand future</h3> <p>Shape your brand future is our invitation to clients to collaborate; to define the role that brand plays in their business, and to optimise the performance of their brand. </p> <h5></h5> <h5 style="color: #0060ff; background-image: -webkit-linear-gradient(0deg, #0060ff 0%,#c700d3 50%,#ff5000 100%); background-clip: text; -webkit-background-clip: text; text-fill-color: transparent; -webkit-text-fill-color: transparent; text-align: left !important; margin-top: 40px;">We believe in the power of brand. It delivers important value and sustainable growth by strengthening connections with consumers. <br /><br />To help brands harness that power, we start with people everywhere, and what shapes their attitudes, behaviours and aspirations. From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act. <br /><br />Our indispensable insights and actionable advice empower you to make incisive tactical refinements and big strategic leaps forward. And with the strongest connections to your consumers and greater value in your business, you can shape your brand and its future. <br /><br />Kantar. Shape your brand future.</h5> </div> </div> </div> <div class=""> <div class="component c-hero-media c-hero-media--video js-hero-media js-video-stand-alone"> <div class="c-hero-media__figure"> <div class="c-hero-media__poster js-hero-poster"> <div class="aspect-ratio-container"> </div> </div> <div id="bc9bde01-38a5-447f-9ac7-05bfde51624b" class="c-hero-media__video js-hero-player" data-youtube-api="https://www.youtube.com/iframe_api" data-youtube-id="rVd5o_1HiNU"></div> <div class="c-hero-media__play js-hero-play-button"> <a href="#" class="btn btn--secondary"> <div class="c-hero-media__play-icon btn__icon"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#play"></use> </svg> </span> </span> </div> <span class="btn__inner">Watch (<span class="js-hero-figure-time"></span>)</span> </a> </div> </div></div> </div> </div> </div> </div> <div class="component row c-card-grid c-card-grid--default js-card-grid c-card-grid--three"> <div class="row col-4 col-sm-8 off-md-0 col-md-12 off-lg-1 col-lg-14"> <div class="c-card-grid__title override-typo"> More about us <div class="description-text"></div> </div> <div class="c-card-grid__stacked-cards-container"> <div class="flex-grid-replacer"> <div class="c-card-grid__item-container"> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="Community Impact" href="/about/community-impact"><img src="/-/media/project/kantar/global/about/gettyimages-1146062941_1500x1000/community-impact--995308670.jpg?h=480&iar=0&w=720&hash=4BC01A5D495E75161994AE0DC3BC3C5C" alt="community" width="720" height="480" data-variantitemid="{01E8BB66-9305-4D4A-896B-E1CEB2B75BD7}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="Community Impact" href="/about/community-impact">Community Impact</a></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__info"><div class="c-card__summary field-summary">At Kantar, we believe in bringing positive change in this extraordinary world. Find out how.</div></div> </div> </div> <div class="c-card-grid__item-container"> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="Inclusion and Diversity" href="/about/inclusion-and-diversity"><img src="/-/media/project/kantar/global/about/gettyimages-1146500428_1500x1000.jpg?h=480&iar=0&w=720&hash=82767063701D3EA49D2B3E7251FBECEB" alt="Inclusion and Diversity" width="720" height="480" data-variantitemid="{184A08BD-986F-4BAC-9E54-7342CE5A4F07}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="Inclusion and Diversity" href="/about/inclusion-and-diversity">Inclusion & Diversity</a></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__info"><div class="c-card__summary 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