Technology & Telecoms: Research, data, insights & consulting

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rich-text"> <div class="col-4 off-sm-1 col-sm-6 off-md-1 col-md-6 off-lg-2 col-lg-8 c-feature-description__text"> Technology is continually changing consumers' lives. Plug in to Kantar's expertise to understand device purchase journeys and usage, and the key trends to uncover growth. </div> <div class="col-4 off-sm-1 col-sm-6 off-md-1 col-md-2 off-lg-0 col-lg-3 c-feature-description__cta"> <a href="/contact/hq-general-contact" class="btn carousel__cta btn--primary "><span class="btn__inner">Get in touch</span></a> </div> </div> <div class="c-navigation-in-page js-navigation-in-page row" > <div class="c-navigation-in-page__inner-container"> <div class="component container"> <div class="component-content row"> <div class="col-4 col-sm-8 col-md-12 off-lg-1 col-lg-14"> <div class="c-navigation-in-page__nav-container"> <div class="c-navigation-in-page__menu-dropdown"> <div class="custom-dropdown js-custom-dropdown" tabindex="0"> <div class="custom-dropdown__active-item"> <span>Technology & Telecoms</span> <div class="custom-dropdown__open-icon"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> </div> <ul class="custom-dropdown__content"> <div class="swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide"> <ul class="custom-dropdown__list"> <li class="custom-dropdown__item "> <a href="/industries/automotive-and-mobility">Automotive & Mobility</a> </li> <li class="custom-dropdown__item "> <a href="/industries/consumer-packaged-goods">Consumer Packaged Goods</a> </li> <li class="custom-dropdown__item "> <a href="/industries/energy">Energy & Utilities</a> </li> <li class="custom-dropdown__item "> <a href="/industries/fashion-and-beauty">Fashion, Beauty & Luxury</a> </li> <li class="custom-dropdown__item "> <a href="/industries/finance">Finance</a> </li> <li class="custom-dropdown__item "> <a href="/industries/health">Health</a> </li> <li class="custom-dropdown__item "> <a href="/industries/hospitality">Hospitality, Leisure & Travel</a> </li> <li class="custom-dropdown__item "> <a href="/industries/media">Media</a> </li> <li class="custom-dropdown__item "> <a href="/industries/post-and-logistics">Post and logistics</a> </li> <li class="custom-dropdown__item "> <a href="/industries/retail">Retail</a> </li> <li class="custom-dropdown__item "> <a href="/industries/sport-and-leisure">Sport & Leisure</a> </li> <li class="custom-dropdown__item custom-dropdown__item--active"> <a href="/industries/technology-and-telecoms">Technology & Telecoms</a> </li> </ul> </div> </div> <div class="swiper-scrollbar"></div> </div> </ul> </div> </div> <div class="c-navigation-in-page__menu-content"> <nav> <div class="c-navigation-in-page__select-container"> <select class="c-navigation-in-page__select-nav"> <option value="contents" class="c-navigation-in-page__hidden-option"> Page Contents </option> <option value="client-results">Client results</option> <option value="inspiration">Inspiration</option> <option value="how-we-help-you">How we help you</option> </select> <div class="c-navigation-in-page__select-container-icon"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> </div> <ul class="c-navigation-in-page__nav-list"> <li class="c-navigation-in-page__nav-item"> <a href="#client-results"> Client results </a> </li> <li class="c-navigation-in-page__nav-item"> <a href="#inspiration"> Inspiration </a> </li> <li class="c-navigation-in-page__nav-item"> <a href="#how-we-help-you"> How we help you </a> </li> <li class="c-navigation-in-page__nav-scroll"></li> </ul> </nav> <div class="c-navigation-in-page__cta"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row component column-splitter"> <div class="col-4 col-sm-8 col-md-8 col-lg-8 off-sm-1 off-md-1 off-lg-2"> <div class="component rich-text"> <div class="component-content"> <h2>Overview</h2> <p>With the proliferation of technology choices available to consumers, it's increasingly challenging to grow brand share. 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For each trend you can find Kantar’s point of view and datapoints to help you set your strategy up for success.<br/></div><a href="/campaigns/marketing-trends" target="_blank" class="btn btn--primary "><span class="btn__inner">Find out more</span></a></div> </div> </div> <div class="component c-feature-row-promo js-feature-row-promo dark-variant"> <div class="component-content row"> <div class="feature-row-promo__image-content feature-row-promo__image-content--golden-bar col-4 col-sm-4 col-md-6 col-lg-8"><div class="aspect-ratio-container field-image"><img src="/-/media/project/kantar/global/outstanding-innovation-awards-campaign-pg20242-fotor-20240920132310.png?h=560&iar=0&w=720&hash=76599F20CE94B91927133F19C1F3F37C" alt="oi" width="720" height="560" data-variantitemid="{34FF875D-1782-4B06-AE7B-6D1739502D50}" data-variantfieldname="Image" /></div></div><div class="col-4 col-sm-4 col-md-6 col-lg-8 feature-row-promo__content"><div class="feature-row-promo__title field-title">Get inspired by the 5 key lessons learned from the winners</div><div class="feature-row-promo__summary field-summary">Discover what makes them perceive so innovative from consumers  </div><a href="/campaigns/outstanding-innovation-awards/download-the-guide" target="_blank" class="btn btn--primary "><span class="btn__inner">Download the free guide</span></a></div> </div> </div> </div> </div> <div class="component c-feature-row-teaser" id="how-we-help-you" data-nav-item=""> <div class="component-content"> <div class="row"> <div class="col-4 col-sm-8 col-md-10 off-md-1 col-lg-12 off-lg-2"> <h2 class="c-feature-row-teaser__header"> How we help you </h2> </div> </div> <div class="row"> <div class="col-4 col-sm-8 col-md-10 off-md-1 col-lg-12 off-lg-2"> <div class="component accordion c-feature-row-teaser__accordion js-feature-row-teaser__accordion"> <div class="component-content"> <div> <ul class="items"> <li class="item"> <div class="toggle-header" tabindex="-1"> <div class="label"> <h3> Track the consumer purchase journey </h3> </div> </div> <div class="rich-text toggle-content toggle-content--reset"> <div class="row c-feature-row-teaser__main-content"> <div class="col-4 col-sm-5 col-f-md-5 col-f-lg-7 c-feature-row-teaser__content-desc"> <h4 class="c-feature-row-teaser__inner-title"> Opportunity </h4> <div> <p>Tech brands require a full picture of the consumer decision-making journey to see at which stages they are performing well or under-performing. Understanding triggers for purchase e.g. a broken device, or new features offered, or price/promotion, helps you understand the start of that journey. Ensuring a brand is in the consideration pool, by building awareness and equity, is important. We help you identify relevant touchpoints and use advanced analytics to understand key purchase drivers to direct your development, marketing and messaging efforts.</p> </div> </div> <div class="col-4 col-sm-3 off-f-md-1 col-f-md-4 col-lg-3 toggle-content__aside"> <h4 class="c-feature-row-teaser__inner-title"> How we help </h4> <span><a href="/Kantar/Global/Home/Solutions/Consumer-Shopper-Retail/Consumer Panels/Technology Panel">/Kantar/Global/Home/Solutions/Consumer-Shopper-Retail/Consumer Panels/Technology Panel</a></span> <span><a href="/Kantar/Global/Home/Solutions/Customer-Experience/Real-time Customer Feedback">/Kantar/Global/Home/Solutions/Customer-Experience/Real-time Customer Feedback</a></span> <span><a href="/Kantar/Global/Home/Solutions/Consumer-Shopper-Retail/Consumer Panels/Entertainment On Demand Panel">/Kantar/Global/Home/Solutions/Consumer-Shopper-Retail/Consumer Panels/Entertainment On Demand Panel</a></span> </div> </div> </div> </li> </ul> </div> </div> </div> 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