Retail: Research, data, insights & consulting

<!DOCTYPE html>     <html class="no-js " lang="en">  <head> <link rel="preconnect" href="//consent.cookiebot.com"> <link rel="preconnect" href="//www.googletagmanager.com"> <link rel="preconnect" href="//ssl.google-analytics.com"> <link rel="preconnect" href="//www.google-analytics.com"> <link rel="preconnect" href="//www.googleadservices.com"> <link rel="preconnect" href="//snap.licdn.com"> <link rel="preconnect" href="//static.hotjar.com"> <link rel="preconnect" href="//script.hotjar.com"> <link rel="preconnect" href="//googleads.g.doubleclick.net"> <link rel="preconnect" href="//pi.pardot.com"> <link rel="preconnect" href="//ocsp.digicert.com"> <link rel="preconnect" href="//www.google.com"> <link rel="preconnect" href="//px.ads.linkedin.com"> <link rel="preconnect" href="//stats.g.doubleclick.net"> <link rel="preconnect" href="//analytics.google.com"> <link rel="preconnect" href="//vars.hotjar.com"> <link href="/-/media/foundation/theming/kantargrid/kantargrid/styles/optimized-min.css?t=20241105T223028Z" rel="stylesheet"><link href="/-/media/themes/kantar/global/core-libraries/styles/optimized-min.css?t=20241108T113825Z" rel="stylesheet"><link href="/-/media/base-themes/main-theme/styles/optimized-min.css?t=20150515T071943:635672711833756301Z" rel="stylesheet"><link href="/-/media/themes/kantar/global/kantarmain/styles/optimized-min.css?t=20241108T113830Z" rel="stylesheet">  <script data-cookieconsent="ignore"> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag("consent", "default", { ad_storage: "denied", analytics_storage: "denied", functionality_storage: "denied", personalization_storage: "denied", security_storage: "granted", wait_for_update: 2000, }); gtag("set", "ads_data_redaction", true); gtag("set", "url_passthrough", false); </script>   <script data-cookieconsent="ignore">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PR5V98Q');</script>  <script id="Cookiebot" src="https://consent.cookiebot.com/uc.js" data-cbid="5e052ca0-c111-4ceb-86ce-5397a2b7f70d" data-blockingmode="auto" type="text/javascript" data-georegions="{'region':'US','cbid':'0c371769-97fe-4da9-8bfb-51d9017b16b9'}"></script> <script type="text/javascript" defer="defer" src=https://extend.vimeocdn.com/ga/168265051.js></script> <title>Retail: Research, data, insights & consulting</title>  <script> var iframes = document.querySelectorAll("iframe[data-cookieblock-src]"); for(var i=0; i<iframes.length; i++) { var parent = iframes[i].parentElement; var siblings = iframes[i].parentElement.children; var placeHolder = document.createElement("div"); placeHolder.className = "cookieconsent-optout-marketing"; placeHolder.innerHTML = `Please <a href="javascript:Cookiebot.renew()">accept cookies</a> to see this content.`; for(var j=0; j<siblings.length; j++) { if(!siblings[j].classList.contains("cookieconsent-optout-marketing")) { iframes[i].parentElement.insertBefore(placeHolder, iframes[i]); } } } </script> <style> .cookieconsent-optout-marketing { font-size: 14px; margin: 20px; } </style> <meta name="google-site-verification" content="clJYLy_nw4Rx4ts6zb1CnvVe8JKI6944nRL4xDQxzVg" /> <link href="/-/media/themes/kantar/global/kantarmain/images/favicon.png" rel="shortcut icon" /> <meta property="og:image" content="https://www.kantar.com/-/media/project/kantar/global/industries/retail/gettyimages-1144174608.jpg"><meta property="og:title" content="Retail"><meta property="og:url" content="https://www.kantar.com/industries/retail"> <meta name="description" content="Understand shoppers, channels and markets. Seize new growth opportunities, get the most from retail partnerships and win in the omnichannel consumer landscape."> <meta property="twitter:title" content="Retail"><meta property="twitter:card" content="summary_large_image"> <link rel="canonical" href=""> <meta name="viewport" content="width=device-width, initial-scale=1" /> <meta name="facebook-domain-verification" content="7vckv2bl7hnh9o3j28f18jazzczyzu"/> </head> <body class="t-industry old browsers-device bodyclass">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PR5V98Q" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>   <header id="header" class="c-navigation-global js-navigation-global"> <div class="component container"> <div class="component-content" > <div class="row component column-splitter"> <div class="col-2 col-md-4 col-lg-5 off-lg-1"> <a href="/"> <div class="site-logo js-header-logo"> <span class="icon icon-kantar-logo"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#kantar-logo" /> </svg> </span> </span> </div> </a> </div> <div class="col-2 col-sm-6 col-md-8 col-lg-9"> <div class="c-navigation-global__menu"> <nav class="c-navigation-global__nav js-header-nav js-header-sticky"> <div class="col-4 off-sm-1 col-sm-6 off-md-0 col-md-12 col-lg-16"> <ul> <li class="c-navigation-global__item c-navigation-global__item--back back-home js-nav-lvl-1"> <a href="/" class="c-navigation-global__link back-home js-nav-back"> Home </a> </li> <li class="c-navigation-global__item js-nav-lvl-1"> <a class="c-navigation-global__link js-nav-item has-childrens " href="/solutions"> Solutions </a> <div class="c-navigation-global__submenu js-first-submenu"> <div class="row"> <div class="col-4 off-lg-1"> <span class="h2 c-navigation-global__subhead"> Solutions </span> </div> </div> <div class="row"> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__description"> <div class="c-navigation-global__subbox"> <p class="c-navigation-global__subdesc"> Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. </p> <a href="/solutions" class="btn c-navigation-global__cta btn--primary "><span class="btn__inner">How we can help you</span></a> </div> </div> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__links"> <ul> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/brand-growth"> Brand Strategy and Guidance </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/consulting"> Consulting </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/consumer-and-shopper-behaviour"> Consumer and Shopper Behaviour </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/creative"> Creative Testing and Optimisation </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/customer-experience"> Customer Experience </a> </li> </ul> </div> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__links"> <ul> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/innovation"> Innovation and Product Development </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/kantar-brandz"> Kantar BrandZ </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/media"> Media Effectiveness </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/research-services"> Research Services </a> </li> <li class="c-navigation-global__item js-nav-lvl-2 link--last"> <a class="c-navigation-global__link link" href="/solutions/sustainability"> Sustainability </a> </li> </ul> </div> </div> </div> </li> <li class="c-navigation-global__item js-nav-lvl-1"> <a class="c-navigation-global__link js-nav-item has-childrens active-page " href="/industries"> Industries </a> <div class="c-navigation-global__submenu js-first-submenu"> <div class="row"> <div class="col-4 off-lg-1"> <span class="h2 c-navigation-global__subhead"> Industries </span> </div> </div> <div class="row"> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__description"> <div class="c-navigation-global__subbox"> <p class="c-navigation-global__subdesc"> Find growth, inspiration and a deeper understanding of people, within your industry or sector. </p> <a href="/industries" class="btn c-navigation-global__cta btn--primary "><span class="btn__inner">See what we can do</span></a> </div> </div> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__links"> <ul> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/automotive-and-mobility"> Automotive & Mobility </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/consumer-packaged-goods"> Consumer Packaged Goods </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/energy"> Energy & Utilities </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/fashion-and-beauty"> Fashion, Beauty & Luxury </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/finance"> Finance </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/health"> Health </a> </li> </ul> </div> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__links"> <ul> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/hospitality"> Hospitality, Leisure & Travel </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/media"> Media </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/post-and-logistics"> Post and logistics </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/retail"> Retail </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/sport-and-leisure"> Sport & Leisure </a> </li> <li class="c-navigation-global__item js-nav-lvl-2 link--last"> <a class="c-navigation-global__link link" href="/industries/technology-and-telecoms"> Technology & Telecoms </a> </li> </ul> </div> </div> </div> </li> <li class="c-navigation-global__item js-nav-lvl-1"> <a class="c-navigation-global__link js-nav-item has-childrens " href="/inspiration"> Inspiration </a> <div class="c-navigation-global__submenu js-first-submenu"> <div class="row"> <div class="col-4 off-lg-1"> <span class="h2 c-navigation-global__subhead"> Inspiration </span> </div> </div> <div class="row"> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__description"> <div class="c-navigation-global__subbox"> <p class="c-navigation-global__subdesc"> Read our latest articles and reports, with expert perspectives, proprietary data, and thought-provoking insights. </p> <a href="/inspiration" class="btn c-navigation-global__cta btn--primary "><span class="btn__inner">See more Inspiration</span></a> </div> </div> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__links"> <span class="h3 c-navigation-global__label"> Featured stories </span> <ul> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/inspiration/webinars"> View all Webinars & Events </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/inspiration/sustainability/the-electric-mobility-revolution"> The electric mobility revolution </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/inspiration/agile-market-research/technology-and-brand-tracking-the-perfect-marketing-match"> Technology and brand tracking: the perfect marketing match </a> </li> <li class="c-navigation-global__item js-nav-lvl-2 link--last"> <a class="c-navigation-global__link link" href="/inspiration/experience/rip-up-the-textbooks-a-fresh-look-at-cx"> Rip up the textbooks: A fresh look at CX </a> </li> </ul> </div> <div class="col-4 col-sm-8 col-md-3 col-lg-4 off-lg-1 submenu__article"> <span class="h3 c-navigation-global__label c-navigation-global__label--article"> Featured article </span> <div class="featured-article"> <div class="row"> <div class="col-4 col-sm-4 col-md-12 col-lg-12"> <div class="featured-article__image aspect-ratio-container"> <img src="/-/media/project/kantar/global/articles/kantar-brandz-most-valuable-global-brand-apple.jpg?h=280&iar=0&w=420&hash=DE0BCA8B17A4C4292E8D7998CC1AB3C9" alt="Kantar BrandZ most valuable brands Apple" width="420" height="280" /> </div> </div> <div class="col-4 col-sm-4 col-md-12 col-lg-16"> <span class="featured-article__title"> <a href="/inspiration/brands/revealed-the-worlds-most-valuable-brands-of-2024"> Revealed: the world鈥檚 most valuable brands of 2024 </a> </span> <p class="featured-article__desc"> Apple revealed as the world鈥檚 first trillion dollar brand </p> </div> </div> </div> </div> </div> </div> </li> <li class="c-navigation-global__item js-nav-lvl-1"> <a class="c-navigation-global__link js-nav-item tick" href="https://www.kantar.com/marketplace" target="_blank" title=""> Kantar Marketplace </a> </li> </ul> </div> </nav> <div class="c-navigation-global__buttons js-header-buttons"> <button class="site-search js-header-search"> <span class="icon icon-search"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img" title="Search"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#search"/> </svg> </span> </span> </button> <button class="hamburger js-header-hamburger"> <span class="hamburger__icon"></span> </button> </div> </div> <div class="c-navigation-global__topmenu"> <div class="row"> <div class="col-md-9 col-lg-12 off-md-3 pos-rel"> <div class="c-navigation-global__topmenu--wrapper"> <form autocomplete="off"> <span class="c-language-switcher"> <ul> <li class="c-navigation-global__item"> <a href="/about" class="c-navigation-global__link"> About </a> </li> <li class="c-navigation-global__item"> <a href="/careers" class="c-navigation-global__link"> Careers </a> </li> <li class="c-navigation-global__item"> <a href="/logins" class="c-navigation-global__link"> Logins </a> </li> <li class="c-navigation-global__item"> <a href="/locations" class="c-navigation-global__link"> Locations </a> </li> <li class="c-navigation-global__item"> <a href="/contact" class="c-navigation-global__link"> Contact </a> </li> </ul> </span> </form> </div> </div> </div> </div> </div> </div> </div> </div> <div class="component component c-search-component js-search-component search-box" data-properties='{"endpoint":"//api/search/result/","suggestionEndpoint":"//api/search/suggest/","suggestionsMode":"ShowPredictions","featuredFacet":"","resultPage":"/search","targetSignature":"","v":"","s":"{4258468E-FC7F-463C-87B2-3028030FC997}","p":10,"l":"en","languageSource":"CurrentLanguage","searchResultsSignature":"","itemid":"{61FED1FC-41BE-4C33-AB84-C7F97CD5A06E}","renderSuggestionsAsLinks":true,"hideSuggestedAndPrevious":false}'> <div class="c-search-head"> <div class="row"> <div class="col-4 col-sm-8 col-md-12 col-lg-14 off-lg-1"> <div class="c-search-head__wrapper"> <a href="/"> <div class="site-logo js-header-logo"> <span class="icon icon-kantar-logo"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#kantar-logo" /> </svg> </span> </span> </div> </a> <div class="c-search-close"> <button class="c-search-close__icon js-search-close"></button> </div> </div> </div> </div> </div> <div class="c-search"> <div class="row"> <div class="col-4 col-sm-6 off-sm-1 off-md-0 col-md-12 off-lg-1 col-lg-14"> <div class="c-search__wrapper"> <div class="c-search__form"> <div class="row"> <div class="col-3 col-sm-7 col-md-11 col-lg-15"> <form action="."> <input type="text" name="search" placeholder="Search our site" class="js-search-input search-box-input" /> </form> </div> <div class="col-1 col-sm-1 col-md-1 col-lg-1"> <button class="c-search__submit js-search-submit clean"></button> </div> </div> </div> </div> </div> </div> </div> <div class="c-search-inner"> <div class="c-search-suggested js-search-suggested"> <div class="row"> <div class="col-4 col-sm-3 off-sm-1 off-md-0 col-md-4 off-lg-1 col-lg-3"> <div class="c-search-suggested__label"> Suggested searches </div> <ul class="c-search-suggested__list"> <li class="c-search-suggested__item"> <a href="#" class="c-search-suggested__link">BrandZ </a> </li> <li class="c-search-suggested__item"> <a href="#" class="c-search-suggested__link">Marketplace </a> </li> <li class="c-search-suggested__item"> <a href="#" class="c-search-suggested__link">Future Proof</a> </li> </ul> </div> </div> </div> <div class="c-search-results js-search-results-data" data-empty="Sorry, your search didn't return any results." data-link="#" data-btn="See all search results"> </div> </div> </div> </header> <div class="page" id="wrapper"> <main id="content"> <div class="component hero c-hero-media js-hero-media dark-variant"> <div class="row"> <div class="col-4 col-sm-7 col-md-10 off-lg-1 col-lg-12"> <div class="c-hero-switch js-hero-switch"> <h1 class="c-hero-switch__title toggle-header js-hero-switch-title"> Retail </h1> <div class="c-hero-switch__items toggle-content js-hero-switch-content"> <ul> <li class="c-hero-switch__item"> <a href="/industries/automotive-and-mobility" class="c-hero-switch__link"> Automotive & Mobility </a> </li> <li class="c-hero-switch__item"> <a href="/industries/consumer-packaged-goods" class="c-hero-switch__link"> Consumer Packaged Goods </a> </li> <li class="c-hero-switch__item"> <a href="/industries/energy" class="c-hero-switch__link"> Energy & Utilities </a> </li> <li class="c-hero-switch__item"> <a href="/industries/fashion-and-beauty" class="c-hero-switch__link"> Fashion, Beauty & Luxury </a> </li> <li class="c-hero-switch__item"> <a href="/industries/finance" class="c-hero-switch__link"> Finance </a> </li> <li class="c-hero-switch__item"> <a href="/industries/health" class="c-hero-switch__link"> Health </a> </li> <li class="c-hero-switch__item"> <a href="/industries/hospitality" class="c-hero-switch__link"> Hospitality, Leisure & Travel </a> </li> <li class="c-hero-switch__item"> <a href="/industries/media" class="c-hero-switch__link"> Media </a> </li> <li class="c-hero-switch__item"> <a href="/industries/post-and-logistics" class="c-hero-switch__link"> Post and logistics </a> </li> <li class="c-hero-switch__item"> <a href="/industries/retail" class="c-hero-switch__link c-hero-switch__link--active"> Retail </a> </li> <li class="c-hero-switch__item"> <a href="/industries/sport-and-leisure" class="c-hero-switch__link"> Sport & Leisure </a> </li> <li class="c-hero-switch__item"> <a href="/industries/technology-and-telecoms" class="c-hero-switch__link"> Technology & Telecoms </a> </li> </ul> </div> </div> </div> <div class="col-4 col-sm-7 col-md-10 off-lg-1 col-lg-12 c-hero-media__animation js-hero-media-figure low-height-video"> <div class="c-hero-media__figure"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/industries/retail/gettyimages-1144174608.jpg?h=1000&iar=0&w=1500&hash=11DFDC5C8F6FB3175F8C76C19CFA4965" alt="Shopping bags" width="1500" height="1000" HeadingTag="h3" Item="Sitecore.Data.Items.Item" VariantFields="System.Collections.Generic.List`1[Sitecore.XA.Foundation.Variants.Abstractions.Fields.BaseVariantField]" ImageOnly="True" HeroNavigationRenderingId="{80967951-9B60-4D97-A817-CC0720EBD3BB}" PageItem="Sitecore.Data.Items.Item" Autoplay="False" IsControlEditable="False" ImageFieldId="{2ACFE144-5450-4848-A322-DDD3E6C9704A}" Attributes="System.Collections.Generic.Dictionary`2[System.String,System.Collections.Generic.IList`1[System.String]]" IsEdit="False" Rendering="Sitecore.XA.Foundation.Mvc.Wrappers.Rendering" Autoloop="False" IsLowHeightVideo="True" DataSourceItem="Sitecore.Data.Items.Item" /> </div> </div> </div> </div> </div> <div class="component row c-feature-description rich-text"> <div class="col-4 off-sm-1 col-sm-6 off-md-1 col-md-6 off-lg-2 col-lg-8 c-feature-description__text"> Keeping up with the changes in retail has never been more complex, and you need big ideas and fast implementation to win. Talk shop with us. </div> <div class="col-4 off-sm-1 col-sm-6 off-md-1 col-md-2 off-lg-0 col-lg-3 c-feature-description__cta"> <a href="/contact/hq-general-contact" class="btn carousel__cta btn--primary "><span class="btn__inner">Get in touch</span></a> </div> </div> <div class="c-navigation-in-page js-navigation-in-page row" > <div class="c-navigation-in-page__inner-container"> <div class="component container"> <div class="component-content row"> <div class="col-4 col-sm-8 col-md-12 off-lg-1 col-lg-14"> <div class="c-navigation-in-page__nav-container"> <div class="c-navigation-in-page__menu-dropdown"> <div class="custom-dropdown js-custom-dropdown" tabindex="0"> <div class="custom-dropdown__active-item"> <span>Retail</span> <div class="custom-dropdown__open-icon"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> </div> <ul class="custom-dropdown__content"> <div class="swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide"> <ul class="custom-dropdown__list"> <li class="custom-dropdown__item "> <a href="/industries/automotive-and-mobility">Automotive & Mobility</a> </li> <li class="custom-dropdown__item "> <a href="/industries/consumer-packaged-goods">Consumer Packaged Goods</a> </li> <li class="custom-dropdown__item "> <a href="/industries/energy">Energy & Utilities</a> </li> <li class="custom-dropdown__item "> <a href="/industries/fashion-and-beauty">Fashion, Beauty & Luxury</a> </li> <li class="custom-dropdown__item "> <a href="/industries/finance">Finance</a> </li> <li class="custom-dropdown__item "> <a href="/industries/health">Health</a> </li> <li class="custom-dropdown__item "> <a href="/industries/hospitality">Hospitality, Leisure & Travel</a> </li> <li class="custom-dropdown__item "> <a href="/industries/media">Media</a> </li> <li class="custom-dropdown__item "> <a href="/industries/post-and-logistics">Post and logistics</a> </li> <li class="custom-dropdown__item custom-dropdown__item--active"> <a href="/industries/retail">Retail</a> </li> <li class="custom-dropdown__item "> <a href="/industries/sport-and-leisure">Sport & Leisure</a> </li> <li class="custom-dropdown__item "> <a href="/industries/technology-and-telecoms">Technology & Telecoms</a> </li> </ul> </div> </div> <div class="swiper-scrollbar"></div> </div> </ul> </div> </div> <div class="c-navigation-in-page__menu-content"> <nav> <div class="c-navigation-in-page__select-container"> <select class="c-navigation-in-page__select-nav"> <option value="contents" class="c-navigation-in-page__hidden-option"> Page Contents </option> <option value="client-results">Client results</option> <option value="inspiration">Inspiration</option> <option value="how-we-help-you">How we help you</option> </select> <div class="c-navigation-in-page__select-container-icon"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> </div> <ul class="c-navigation-in-page__nav-list"> <li class="c-navigation-in-page__nav-item"> <a href="#client-results"> Client results </a> </li> <li class="c-navigation-in-page__nav-item"> <a href="#inspiration"> Inspiration </a> </li> <li class="c-navigation-in-page__nav-item"> <a href="#how-we-help-you"> How we help you </a> </li> <li class="c-navigation-in-page__nav-scroll"></li> </ul> </nav> <div class="c-navigation-in-page__cta"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row component column-splitter"> <div class="col-4 col-sm-8 col-md-8 col-lg-8 off-sm-1 off-md-1 off-lg-2"> <div class="component rich-text"> <div class="component-content"> <h2>Overview</h2> <p>Retail today covers everything from supermarkets to luxury stores; from buying shoes on Instagram to telling Alexa to order shampoo. They are all different, but they all have one thing in common: converting brands into sales. The omnichannel consumer landscape requires a deep understanding of shoppers, retailers, channels and ecosystems – and we can help.</p> </div> </div> </div> </div> <div class="component c-case-study-carousel" id="client-results" data-nav-item=""> <div class="component-content"> <div class="row"> <h2 class="col-4 off-sm-1 col-sm-8 col-md-10 off-lg-2 col-lg-12 carousel__title override-typo"> Client results </h2> </div> <div data-id="divCarousel_b008d9f4-b6e1-4a7b-ac4b-f2a4b1ac7329" class="carousel js-case-study-carousel"> <div class="carousel__wrapper"> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/case-studies/retail/8-gettyimages-1092361434.jpg?h=453&iar=0&w=680&hash=859BD4860810F96FE8B9C570AFC35E34" alt="Lady looking in shop window" width="680" height="453" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a href="/industries/retail/building-a-consistent-premium-brand-for-godiva"> Building a consistent premium brand for Godiva </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/retail/building-a-consistent-premium-brand-for-godiva"> <span class="btn__inner"> Read case study </span> </a> </div> </div> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/case-studies/retail/gettyimages-578601592-city.jpg?h=453&iar=0&w=680&hash=DB1577D70933A83D9FCCE470C5A6359D" alt="city" width="680" height="453" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a href="/industries/retail/measuring-a-retail-giants-win-back-strategy"> Measuring a retail giant's Win Back strategy </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/retail/measuring-a-retail-giants-win-back-strategy"> <span class="btn__inner"> Read case study </span> </a> </div> </div> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/case-studies/retail/gettyimages-1168428532-retailer.jpg?h=453&iar=0&w=680&hash=45419FC09B9397A1229B52666A759C1D" alt="retail at christmas" width="680" height="453" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a href="/industries/retail/using-artificial-intelligence-for-tactical-activation-during-christmas"> Using Artificial intelligence for tactical activation during Christmas </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/retail/using-artificial-intelligence-for-tactical-activation-during-christmas"> <span class="btn__inner"> Read case study </span> </a> </div> </div> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/case-studies/retail/7-gettyimages-1137956578/building-loyalty-beyond-rewards-for-ikea--485206983.jpg?h=453&iar=0&w=680&hash=A67D9DC6E29CEA7AE99A757AD922C85D" alt="people looking at a paint colour chart" width="680" height="453" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a href="/industries/retail/building-loyalty-beyond-rewards-for-ikea"> Building loyalty beyond rewards for IKEA </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/retail/building-loyalty-beyond-rewards-for-ikea"> <span class="btn__inner"> Read case study </span> </a> </div> </div> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/case-studies/retail/gettyimages-1092361434-retail.jpg?h=453&iar=0&w=680&hash=BBB478F07C833270EC142936F235B230" alt="retail" width="680" height="453" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a href="/industries/retail/winning-back-lost-customers-for-a-retail-client"> Winning back lost customers for a retail client </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/retail/winning-back-lost-customers-for-a-retail-client"> <span class="btn__inner"> Read case study </span> </a> </div> </div> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/case-studies/fashion/no7-case-study.jpg?h=453&iar=0&w=680&hash=982B6B0A33D2D9E6DFD4FCC4028CDBCF" alt="No7-case-study" width="680" height="453" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> <img src="/-/media/project/kantar/shared/all-logos/no7.svg?iar=0&hash=B4AED127C2F71E2DECBBE72268864D38" class="carousel__slide-logo" alt="no7" DisableWebEdit="True" /> </div> <p class="carousel__slide-block"> <a href="/industries/fashion-and-beauty/putting-a-fresh-face-on-new-product-development-for-no7"> Putting a fresh face on new product development for No7 </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/fashion-and-beauty/putting-a-fresh-face-on-new-product-development-for-no7"> <span class="btn__inner"> Read case study </span> </a> </div> </div> </div> <div class="row carousel__pagination"></div> <div class="carousel__prev"> <span class="icon icon-pagination-next"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> <div class="carousel__next"> <span class="icon icon-pagination-next"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> </div> </div> </div> <div class="component row c-card-list" id="inspiration" data-nav-item=""> <div class="col-4 col-sm-8 off-md-1 col-md-10 off-lg-2 col-lg-12 c-card-list__title override-typo">Inspiration</div> <div class="col-4 col-f-sm-8 off-md-1 col-f-md-10 off-lg-2 col-f-lg-12 flex-grid-replacer"> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="Sporting events boost beer consumption in Latin America" href="/inspiration/fmcg/sporting-events-boost-beer-consumption-in-latin-america"><img src="/-/media/project/kantar/global/articles/2023/sporting-events-boost-beer-consumption-in-latin-america.jpg?h=480&iar=0&w=720&hash=37ECB09E391EC81F52022FE5E58A4926" alt="Sporting events boost beer consumption in Latin America" width="720" height="480" data-variantitemid="{D682E922-DF35-4D46-BEA0-BB9C4F22A3FD}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="Sporting events boost beer consumption in Latin America" href="/inspiration/fmcg/sporting-events-boost-beer-consumption-in-latin-america">Sporting events boost beer consumption in Latin America</a></div> </div> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="Celebrating outstanding innovation" href="/inspiration/brands/celebrating-outstanding-innovation"><img src="/-/media/project/kantar/global/outstanding-innovation-awards-2024-hero2-fotor-20240912123419.jpg?h=405&iar=0&w=720&hash=C5252A74485AD874B112FBF2955945DE" alt="oi" width="720" height="405" data-variantitemid="{0CC47C33-6DBD-46E2-BA75-16FE07C185B8}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="Celebrating outstanding innovation" href="/inspiration/brands/celebrating-outstanding-innovation">Celebrating outstanding innovation: five lessons for growth</a></div> </div> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="2024 wp Shopping habits shaped by budgeting and back to school as Britpop returns" href="/inspiration/fmcg/2024-wp-shopping-habits-shaped-by-budgeting-and-back-to-school-as-britpop-returns"><img src="/-/media/project/kantar/uki/inspiration-uk/2024/gb-gms-p9-2024-webiste.jpg?h=501&iar=0&w=720&hash=5E0C53CC053DF6C9F0EEBD7AA15A08CA" alt="GB GMS P9 2024 Webiste" width="720" height="501" data-variantitemid="{1B2C62D5-7407-4A82-A716-A7299DFEA2E5}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="2024 wp Shopping habits shaped by budgeting and back to school as Britpop returns" href="/inspiration/fmcg/2024-wp-shopping-habits-shaped-by-budgeting-and-back-to-school-as-britpop-returns">Shopping habits shaped by budgeting and back-to-school as Britpop returns</a></div> </div> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="Turn to the left turn to the right" href="/inspiration/brands/turn-to-the-left-turn-to-the-right"><img src="/-/media/project/kantar/global/kantar-brandz-global-report-apparel-brands-growth-fotor-2024081410516.jpg?h=475&iar=0&w=720&hash=039DD6349A2F709F27FBBC3228752C00" alt="apparel" width="720" height="475" data-variantitemid="{262DB71F-6557-4205-AA91-12B8FFE3E5C8}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="Turn to the left turn to the right" href="/inspiration/brands/turn-to-the-left-turn-to-the-right">Turn to the left, turn to the right?</a></div> </div> </div> <div class="col-4 col-f-sm-8 off-md-1 col-f-md-10 off-lg-2 col-f-lg-12 flex-grid-replacer divider"> <div class="col-4 col-sm-8 col-md-8 col-lg-10 c-card-list__cta"> <div class="c-inspiration_title"> </div> <p class="c-inspiration_summary"> </p> </div> <div class="col-4 col-sm-8 col-md-4 col-lg-6 c-card-list__cta"> <a href="/#Industry=Retail" class="btn btn--right-bottom btn--primary "><span class="btn__inner">Get more Inspiration</span></a> </div> </div> </div> <div class="component container"> <div class="component-content" > </div> </div> <div class="component container"> <div class="component-content" > <div class="component c-feature-row-promo js-feature-row-promo dark-variant"> <div class="component-content row"> <div class="feature-row-promo__image-content feature-row-promo__image-content--golden-bar col-4 col-sm-4 col-md-6 col-lg-8"><div class="aspect-ratio-container field-image"><img src="/-/media/project/kantar/global/cristina-articles/marketing-trends-2024_website-banner-v2.png?h=480&iar=0&w=720&hash=CD51F83557821F9EFBCF526BA007B064" alt="marketing trends" width="720" height="480" data-variantitemid="{BF71A146-868C-4973-917B-7C30375E650E}" data-variantfieldname="Image" /></div></div><div class="col-4 col-sm-4 col-md-6 col-lg-8 feature-row-promo__content"><div class="feature-row-promo__title field-title">Marketing Trends 2025</div><div class="feature-row-promo__summary field-summary">Discover the key 10 trends that marketers need to know in 2025. For each trend you can find Kantar鈥檚 point of view and datapoints to help you set your strategy up for success.<br/></div><a href="/campaigns/marketing-trends" target="_blank" class="btn btn--primary "><span class="btn__inner">Find out more</span></a></div> </div> </div> <div class="component c-feature-row-promo js-feature-row-promo feature-row-promo--left-aligned dark-variant"> <div class="component-content row"> <div class="feature-row-promo__image-content feature-row-promo__image-content--golden-bar col-4 col-sm-4 col-md-6 col-lg-8"><div class="aspect-ratio-container field-image"><img src="/-/media/project/kantar/global/cea-2024-website-image---1500x1000_hero---no-wordmark.png?h=480&iar=0&w=720&hash=00EC3546B60954B42C067D176BFFB938" alt="KCEA 24" width="720" height="480" data-variantitemid="{2B35482A-8695-4E73-956F-4005A901E076}" data-variantfieldname="Image" /></div></div><div class="col-4 col-sm-4 col-md-6 col-lg-8 feature-row-promo__content"><div class="feature-row-promo__title field-title">Kantar Creative Effectiveness Awards</div><div class="feature-row-promo__summary field-summary">Discover the most creative and effective ads from 2023, and learn how to predispose more people to connect with your brand.聽</div><a href="/campaigns/creative-effective" class="btn btn--primary "><span class="btn__inner">Find out more</span></a></div> </div> </div> <div class="component c-feature-row-promo js-feature-row-promo dark-variant"> <div class="component-content row"> <div class="feature-row-promo__image-content feature-row-promo__image-content--golden-bar col-4 col-sm-4 col-md-6 col-lg-8"><div class="aspect-ratio-container field-image"><img src="/-/media/project/kantar/global/campaigns/brandz/brandz-global/kantar-brandz-global-2024---report-cover.jpg?h=458&iar=0&w=720&hash=6D59FF69A283F334CDC118B0E859B6E7" alt="Kantar BrandZ global 2024" width="720" height="458" data-variantitemid="{436E3750-78B4-4D80-B55E-48DEB9C0B3AB}" data-variantfieldname="Image" /></div></div><div class="col-4 col-sm-4 col-md-6 col-lg-8 feature-row-promo__content"><div class="feature-row-promo__title field-title"><a rel="noopener noreferrer" href="https://www.kantar.com/campaigns/brandz-downloads/kantar-brandz-most-valuable-global-brands-2024" target="_blank">Download the Kantar BrandZ Global Report</a></div><div class="feature-row-promo__summary field-summary">Discover the factors driving growth for the world鈥檚 most valuable brands. </div><a href="/campaigns/brandz-downloads/kantar-brandz-most-valuable-global-brands-2024" target="_blank" class="btn btn--primary "><span class="btn__inner">Download the report</span></a></div> </div> </div> </div> </div> <div class="component container"> <div class="component-content" > </div> </div> </main> <footer id="footer" class="c-navigation-footer js-navigation-footer"> <div class="component container footer-main-nav"> <div class="component-content" > <div class="row component column-splitter"> <div class="col-4 col-sm-6 col-md-3 col-lg-5 off-sm-1 off-md-0 off-lg-1"> <div class="component footer-office"> <div class="component-content"> <h2 class="footer-office__header"> Global Office </h2> <div itemscope itemtype="http://schema.org/Organization"> <h3 class="footer-office__name" itemprop="name"> </h3> <div class="footer-office__address" itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <div itemprop="streetAddress"> Vivo Building, 30 Stamford St, London </div> <span itemprop="addressLocality">London</span> <span itemprop="postalCode">SE1 9LQ</span> </div> <div class="footer-office__contact"> <div> <span>T</span> <a class="footer-office__telfax" href="tel:++44 (0)207 076 9000" itemprop="telephone">+44 (0)207 076 9000</a> </div> </div> </div> </div> </div> <div class="component footer-social social-links col col-sm-8 col-md-12 col-lg-12"> <div class="component-content"> <div class="footer-social__header"> Follow Kantar </div> <div class="footer-social__wrapper"> <a class="footer-social__item" target="_blank" rel="noopener noreferrer" href="https://x.com/KantarGlobal"> <span class="icon icon-twitter"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/feature/kantar/navigation/icons.svg#twitter" /> </svg> </span> </span> </a><a class="footer-social__item" target="_blank" rel="noopener noreferrer" href="https://linkedin.com/company/kantar/"> <span class="icon icon-linkedin"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/feature/kantar/navigation/icons.svg#linkedin" /> </svg> </span> </span> </a><a class="footer-social__item" target="_blank" rel="noopener noreferrer" href="https://instagram.com/kantarofficial"> <span class="icon icon-instagram"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/feature/kantar/navigation/icons.svg#instagram" /> </svg> </span> </span> </a><a class="footer-social__item" target="_blank" rel="noopener noreferrer" href="https://facebook.com/Kantar"> <span class="icon icon-facebook"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/feature/kantar/navigation/icons.svg#facebook" /> </svg> </span> </span> </a><a class="footer-social__item" target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/channel/UCHR_hOmWYnOpuXfu6FD-VgQ"> <span class="icon icon-youtube"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/feature/kantar/navigation/icons.svg#youtube" /> </svg> </span> </span> </a> </div> </div> </div> </div> <div class="col-4 col-sm-6 col-md-3 off-sm-1 off-md-0"> <div class="component footer-accordion"> <div class="component-content"> <div class="footer-accordion__header toggle-header">Solutions</div> <div class="footer-accordion__panel toggle-content"> <div class="accordion__inner"> <nav> <ul> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/brand-growth">Brand Strategy and Guidance</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/consulting">Consulting</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/consumer-and-shopper-behaviour">Consumer and Shopper Behaviour</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/creative">Creative Testing and Optimisation</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/customer-experience">Customer Experience</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/innovation">Innovation and Product Development</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/kantar-brandz">Kantar BrandZ</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/media">Media Effectiveness</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/research-services">Research Services</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/sustainability">Sustainability</a> </li> </ul> </nav> </div> </div> </div> </div> </div> <div class="col-4 col-sm-6 col-md-3 off-sm-1 off-md-0"> <div class="component footer-accordion"> <div class="component-content"> <div class="footer-accordion__header toggle-header">Industries</div> <div class="footer-accordion__panel toggle-content"> <div class="accordion__inner"> <nav> <ul> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/automotive-and-mobility">Automotive & Mobility</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/consumer-packaged-goods">Consumer Packaged Goods</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/energy">Energy & Utilities</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/fashion-and-beauty">Fashion, Beauty & Luxury</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/finance">Finance</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/health">Health</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/hospitality">Hospitality, Leisure & Travel</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/media">Media</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/post-and-logistics">Post and logistics</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/retail">Retail</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/sport-and-leisure">Sport & Leisure</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/technology-and-telecoms">Technology & Telecoms</a> </li> </ul> </nav> </div> </div> </div> </div> </div> <div class="col-4 col-sm-6 col-md-3 off-sm-1 off-md-0"> <div class="component footer-accordion"> <div class="component-content"> <div class="footer-accordion__header toggle-header"></div> <div class="footer-accordion__panel toggle-content"> <div class="accordion__inner"> <nav> <ul> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/logins">Logins</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/avoiding-panel-fraud">Avoiding panel fraud</a> </li> </ul> </nav> </div> </div> </div> </div> <div class="component footer-accordion footer-accordion--margin"> <div class="component-content"> <div class="footer-accordion__header toggle-header">Company</div> <div class="footer-accordion__panel toggle-content"> <div class="accordion__inner"> <nav> <ul> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/about">About Kantar</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/careers">Careers</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/contact">Contact</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/campaigns/investor-relations">Investor relations</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/corporate-governance">Corporate Governance</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/locations">Locations</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/contact/hq-subscribe">Subscribe</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/about/press-centre">Press Centre</a> </li> </ul> </nav> </div> </div> </div> </div> </div> </div> </div> </div> <nav class="footer-bottom-nav row"> <div class="col-4 col-sm-6 off-sm-1 col-md-3 off-md-0 col-lg-5 off-lg-1"> <span class="footer-bottom-nav__copyright"> © Kantar Group and Affiliates 2024 <span class="row"></span> </span> </div> <div class="col-4 col-sm-6 off-sm-1 col-md-3 off-md-0 col-lg-3"> <div class="footer-bottom-nav__item"> <a class="footer-bottom-nav__link" href="/terms-and-conditions">Terms and conditions</a> </div> </div> <div class="col-4 col-sm-6 off-sm-1 col-md-3 off-md-0 col-lg-3"> <div class="footer-bottom-nav__item"> <a class="footer-bottom-nav__link" href="/cookies-policies">Cookies and privacy policy</a> </div> </div> <div class="col-4 col-sm-6 off-sm-1 col-md-3 off-md-0 col-lg-3"> <div class="footer-bottom-nav__item"> <a class="footer-bottom-nav__link" href="/corporate-governance">Corporate Governance</a> </div> </div> </nav> </footer> </div>  <script src="/-/media/themes/kantar/global/core-libraries/scripts/optimized-min.js?t=20241108T113821Z"></script><script src="/-/media/base-themes/xa-api/scripts/optimized-min.js?t=20150515T071943:635672711833756301Z"></script><script src="/-/media/base-themes/main-theme/scripts/optimized-min.js?t=20150515T071943:635672711833756301Z"></script><script src="/-/media/themes/kantar/global/kantarmain/kantar-google-maps-connector/scripts/optimized-min.js?t=20241108T113843Z"></script><script src="/-/media/themes/kantar/global/kantarmain/kantar-maps/scripts/optimized-min.js?t=20241108T113858Z"></script><script src="/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20241108T113853Z"></script><script src="/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20241108T113916Z"></script>   </body> </html>

CINXE.COM

Retail: Research, data, insights & consulting