HubSpot Academy : formation en ligne gratuite de marketing, vente et service client

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en passant par le parcours d'apprentissage, accédez à toute la connaissance nécessaire sur les compétences commerciales les plus recherchées!</p> </div> <div class="hsg-nav-dropdown-container"> <div class="hsg-nav-dropdown-cards-block"> <ul> <li> <a class="hsg-nav-card cl-card -oz -hoverable hsg-nav-dropdown-card" href="https://academy.hubspot.fr/courses" target="_blank"> <div class="hsg-nav-card-thumbnail"> <img src="https://academy.hubspot.fr/hubfs/assets/academy/Nav/courses.png" alt="" loading="lazy"> </div> <div class="hsg-nav-card-body"> <h4 class="hsg-nav-card-title"> Formation </h4> <p class="hsg-nav-card-description">Contenu d'apprentissage autodidacte basé sur des rôles et des thèmes.</p> </div> </a> </li> <li> <a class="hsg-nav-card cl-card -oz -hoverable hsg-nav-dropdown-card" href="https://academy.hubspot.fr/certification-overview" target="_blank"> <div class="hsg-nav-card-thumbnail"> <img src="https://academy.hubspot.fr/hubfs/assets/academy/Nav/certifications.png" alt="" 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"Réseaux sociaux", "tasks": "Tâches", "templates": "Modèles", "tickets": "Tickets", "website": "Site web", "workflows": "Workflows", "beginner": "Débutant", "intermediate": "Intermédiaire", "advanced": "Avancé", "course": "Formation", "lesson": "Module", "ebook": "E-book", "template": "Modèle", "30mins": "30 min maximum", "30minsTo1Hour": "30 à 60 min", "1to2Hours": "1 à 2 heures", "2to3Hours": "2 à 3 heures", "3plusHours": "Plus de 3 heures", "marketing_hub": "Marketing Hub", "sales_hub": "Sales Hub", "service_hub": "Service Hub", "cta": "CTA", "marketing_contacts": "Contacts", "marketing_crm": "CRM", "marketing_reports": "Rapports", "marketing_snippets": "Blocs de texte prédéfinis", "sales_contacts": "Contacts", "sales_crm": "CRM", "sales_reports": "Rapports", "sales_snippets": "Blocs de texte prédéfinis", "service_hub_contacts": "Contacts", "service_hub_crm": "CRM", "service_hub_reports": "Rapports", "contact_management_sales": "Gestion des contacts", "contact_management_service": "Gestion des contacts", "marketing": "Marketing", "sales": "Vente", "service": "Services", "design": "Design" }, "pagination": { "prev": "Précédent", "next": "Suivant" } } </script> <div id="hs_cos_wrapper_module_161885014986927" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><section class="academy-typing-hero" id="academy-container"> <div class="academy-typing-hero__container"> <div class="academy-typing-hero__persona-left"> <img class="academy-typing-hero__persona--image academy-hero-image-1" alt=""> <img class="academy-typing-hero__persona--image academy-hero-image-3" alt=""> </div> <div class="academy-typing-hero__content"> <div class="academy-typing-hero__content--typing-effect"> <div class="academy-typing-hero__content--animation"> <button class="academy-typing-hero__content--animation-button pause-play-animation"> <img 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academy-home-hero" href="https://app.hubspot.com/signup-hubspot/academy?hubs_signup-cta=academy-home-hero&hubs_signup-url=academy.hubspot.fr&lang=fr"> S'inscrire gratuitement </a> </div> <ul class="academy-typing-hero__content--features"> <li>Des formations en ligne gratuites</li> <li>Un accès illimité</li> <li>Des thèmes variés</li> </ul> </div> <div class="academy-typing-hero__persona-right"> <img class="academy-typing-hero__persona--image academy-hero-image-2" alt=""> <img class="academy-typing-hero__persona--image academy-hero-image-4" alt=""> </div> <div class="academy-typing-hero__persona-bottom"> <img class="academy-typing-hero__persona--image academy-hero-image-5" alt=""> <img class="academy-typing-hero__persona--image academy-hero-image-6" alt=""> </div> </div> <div class="academy-typing-hero__boxshadow"></div> </section></div> <section data-background="off-white"> <div class="hsg-page-width-normal academy-category"> <h2 class="h2 academy-category__heading">Formations populaires</h2> <div id="react-root-featured-courses"></div> </div> </section> <div id="hs_cos_wrapper_module_16070146697021" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><script id="academy-featured-courses-data" type="application/json"> {"category_links":{"links":[]},"type":"module"} </script></div> <div id="hs_cos_wrapper_module_159838302219526" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section class="academy-topics" data-background="off-white"> <div class="hsg-page-width-normal"> <h2 class="academy-topics__heading">Thèmes à la une</h2> <ul class="academy-topics__list"> <li class="academy-topics__list-item"> <a class="academy-home-trending-position1" href="https://academy.hubspot.fr/courses#topics=social_media">Réseaux sociaux</a> </li> <li class="academy-topics__list-item"> <a class="academy-home-trending-position2" href="https://academy.hubspot.fr/courses#topics=email_marketing">E-mail marketing</a> </li> <li class="academy-topics__list-item"> <a class="academy-home-trending-position3" href="https://academy.hubspot.fr/courses#topics=seo">SEO</a> </li> <li class="academy-topics__list-item"> <a class="academy-home-trending-position4" href="https://academy.hubspot.fr/courses#topics=inbound_sales">Vente inbound</a> </li> <li class="academy-topics__list-item"> <a class="academy-home-trending-position5" href="https://academy.hubspot.fr/courses#topics=content_marketing">Marketing de contenu</a> </li> </ul> </div> </section> </div> <section class="academy-hero__video-mobile"> <div class="hsg-page-width-normal"> <div class="section-header"> <h2>Qu'est-ce que HubSpot Academy ?</h2> </div> <div class="academy-hero__cta-video-wrapper" style="text-align: center;"> <img style="width: 100%; margin: auto; display: block;" class="vidyard-player-embed hsg-deferred" data-src="https://play.vidyard.com/.jpg" data-uuid="" data-v="4" data-type="inline" alt=""> </div> <p> </p> </div> </section> <div id="hs_cos_wrapper_module_159838332363129" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><section class="certs"> <div class="hsg-page-width-normal"> <div class="section-header certs__header"> <h2>Des certifications reconnues mondialement</h2> <p> Rejoignez plus de 200 000 professionnels ayant développé leur expertise en obtenant une certification HubSpot Academy. </p> </div> <div class="certs__list-wrap"> <ul class="certs__list"> <li class="certs__list-item"> <a href="https://academy.hubspot.fr/courses/inbound" class="academy-home-certifications-position1"> <div class="certs__icon-wrap"> <img class="hsg-deferred" data-src="https://academy.hubspot.com/hubfs/assets/hubspot.com/academy/icons/certs/inbound.svg" alt=""> </div> <h3>Inbound</h3> </a> <p>Découvrez les principes fondamentaux de la méthodologie et du cycle inbound, et apprenez à les mettre en œuvre.</p> </li> <li class="certs__list-item"> <a href="https://academy.hubspot.fr/courses/inbound-marketing" class="academy-home-certifications-position2"> <div class="certs__icon-wrap"> <img class="hsg-deferred" data-src="https://f.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/academy/icons/certs/social-media.svg" alt=""> </div> <h3>Inbound Marketing</h3> </a> <p>Découvrez les techniques telles que la création de contenu, les stratégies de conversion et de lead nurturing.</p> </li> <li class="certs__list-item"> <a href="https://academy.hubspot.fr/courses/hubspot-sales-software" class="academy-home-certifications-position3"> <div class="certs__icon-wrap"> <img class="hsg-deferred" data-src="https://f.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/academy/icons/certs/email-marketing.svg" alt=""> </div> <h3>Hub Sales de HubSpot</h3> </a> <p>Découvrez le CRM et le Hub Sales pour vous permettre d’automatiser un maximum de tâches afin d’être plus efficace.</p> </li> <li class="certs__list-item"> <a href="https://academy.hubspot.fr/courses/hubspot-marketing-software" class="academy-home-certifications-position4"> <div class="certs__icon-wrap"> <img class="hsg-deferred" data-src="https://f.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/academy/icons/certs/content-marketing.svg" alt=""> </div> <h3>Hub Marketing de HubSpot</h3> </a> <p>Acquérez les connaissances fondamentales dont vous avez besoin pour exceller en marketing en utilisant HubSpot</p> </li> <li class="certs__list-item"> <a href="https://academy.hubspot.fr/courses/" class="academy-home-certifications-position5"> <div class="certs__icon-wrap"> <img class="hsg-deferred" data-src="https://f.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/academy/icons/certs/seo.svg" alt=""> </div> <h3>Formation sur le SEO </h3> </a> <p>Générer un trafic durable pour accompagner la croissance de votre entreprise.</p> </li> </ul> </div> <div class="hsg-full-width-cta" data-background="white"> <div class="hsg-full-width-cta__wrapper hsg-page-width-normal"> <div class="cta__wrapper"> <a class="cta--primary cta--medium academy-home-certifications-button" href="https://academy.hubspot.fr/courses#certsOnly=true">Voir toutes les certifications</a> </div> </div> </div> </div> </section></div> <div id="hs_cos_wrapper_module_160457232093220" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><section class="side-by-side"> <div class="side-by-side__learn"> <div class="side-by-side__content-wrapper"> <div class="side-by-side__content-body"> <img data-src="https://f.hubspotusercontent00.net/hubfs/53/learn-badge.svg" alt="" class="hsg-deferred"> <h3>Développez vos compétences</h3> <p> Maîtrisez rapidement les dernières tendances du secteur grâce aux formations gratuites de HubSpot Academy. </p> </div> <div class="side-by-side__cta-wrapper"> <a class="cta--secondary-light cta--medium academy-home-juxtaposed-left" href="https://academy.hubspot.fr/courses"> Voir toutes les formations </a> </div> </div> </div> <div class="side-by-side__central"> <p>ou</p> </div> <div class="side-by-side__earn"> <div class="side-by-side__content-wrapper"> <div class="side-by-side__content-body"> <img data-src="https://f.hubspotusercontent00.net/hubfs/53/earn-badge.svg" alt="" class="hsg-deferred"> <h3>Faites reconnaître votre expertise</h3> <p> Accélérez votre carrière en validant des certifications gratuites et en ajoutant des badges reconnus à votre profil LinkedIn. </p> </div> <div class="side-by-side__cta-wrapper"> <a class="cta--secondary-light cta--medium academy-home-juxtaposed-right" href="https://academy.hubspot.fr/certification-overview"> Voir toutes les certifications </a> </div> </div> </div> </section></div> <section> <section class="academy-learn" data-background="off-white"> <div 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compétences et dans votre carrière en maîtrisant les dernières tendances en matière de marketing, de vente, ou encore de service client.</span></p></div> </div> </div> <div class="csol-multi-column-content-item"> <div class="csol-multi-column-content-content"><h3 class="csol-multi-column-content-header">Valorisation des compétences</h3> <div class="cl-rich-text csol-multi-column-content-description"><p><span>Ajoutez une certification mondialement reconnue à votre profil LinkedIn afin de démontrer vos compétences à vos employeurs actuels et futurs.</span></p></div> </div> </div> <div class="csol-multi-column-content-item"> <div class="csol-multi-column-content-content"><h3 class="csol-multi-column-content-header">Accélération de votre croissance</h3> <div class="cl-rich-text csol-multi-column-content-description"><p><span>Développez votre stratégie commerciale à partir de la méthodologie inbound pour générer plus de leads, conclure davantage de transactions et fidéliser vos 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