Blog HubSpot : marketing, vente, relation client et site web

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<h6>Blogs</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="blogs-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Blogs</h3> <p>Des articles d'expert rédigés et mis à jour régulièrement pour développer ses connaissances et s'inspirer au quotidien.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.fr/marketing" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Marketing" data-navigation-params="blognavcard-marketing"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/BlogMarketing_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing </h4> <p class="blog-nav-card-description -small">Les ressources pour découvrir les dernières tendances marketing.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.fr/sales" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Ventes" data-navigation-params="blognavcard-sales"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/BlogSales_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Ventes </h4> <p class="blog-nav-card-description -small">Les conseils pour renforcer sa stratégie de vente. </p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.fr/service" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Relation client" data-navigation-params="blognavcard-service"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/BlogService_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Relation client </h4> <p class="blog-nav-card-description -small">Les meilleures pratiques pour améliorer l'expérience client. </p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.fr/website" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Site web " data-navigation-params="blognavcard-website"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/BlogWebsite_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Site web </h4> <p class="blog-nav-card-description -small">Les tutoriels pour réussir son site internet. </p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> <a href="https://blog.hubspot.fr" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Découvrir tous les blogs"> Découvrir tous les blogs </a> </div> <ul class="blog-nav-media-dropdown-text-links-block"> <li class="blog-nav-media-dropdown-links-header">EXPLORER PAR SUJET</li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.fr/marketing/ia-marketing">Intelligence artificielle</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.fr/marketing/ia-marketing"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Intelligence artificielle </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.fr/marketing/rediger-email-marketing-parfait">Email marketing</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.fr/marketing/rediger-email-marketing-parfait"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Email marketing </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.fr/sales/etapes-definir-strategie-commerciale">Stratégie commerciale</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.fr/sales/etapes-definir-strategie-commerciale"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Stratégie commerciale </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.fr/service/strategies-relation-client">Relation client</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.fr/service/strategies-relation-client"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Relation client </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.fr/website/outil-analyse-site-web-gratuit">Performance web</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.fr/website/outil-analyse-site-web-gratuit"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Performance web </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="newsletters-mega-menu-submenu" aria-expanded="false"> <h6>Newsletter</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="newsletters-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Newsletter</h3> <p>L'essentiel des publications de HubSpot, chaque semaine dans sa boîte mail.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.fr/subscribe" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Newsletter > Newsletter du blog de HubSpot"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/HubSpotLogo_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Newsletter du blog de HubSpot </h4> <p class="blog-nav-card-description -small">S'inscrire.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="resources-mega-menu-submenu" aria-expanded="false"> <h6>Ressources</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="resources-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Ressources</h3> <p>Les ressources concrètes pour développer ses connaissances professionnelles en profondeur.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://academy.hubspot.fr/" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Ressources > Academy"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_academy_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Academy </h4> <p class="blog-nav-card-description -small">Les formations pour acquérir les compétences les plus recherchées.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.fr/marketing-biblioth%C3%A8que" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Ressources > Bibliothèque"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/ResourcesFreecourses_128x128.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Bibliothèque </h4> <p class="blog-nav-card-description -small">Guides, modèles, webinars : toutes les ressources de HubSpot.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.fr/business-templates" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Ressources > Templates"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_templates_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Templates </h4> <p class="blog-nav-card-description -small">Les modèles de documents professionnels gratuits.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.fr/case-studies" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Ressources > Études de cas"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_ebooks_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Études de cas </h4> <p class="blog-nav-card-description -small">Comment les entreprises du monde entier utilisent HubSpot pour réussir leur croissance.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="microapps-mega-menu-submenu" aria-expanded="false"> <h6>Micro-Apps</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="microapps-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Micro-Apps</h3> <p>Les outils gratuits conçus pour faciliter vos tâches au quotidien.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.fr/email-signature-generator" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Micro-Apps > Outil de création de signature d'e-mail"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/%5Btools%5Demail-signature-gen-higher-res.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Outil de création de signature d'e-mail </h4> <p class="blog-nav-card-description -small">Générez facilement une signature pour vos e-mails.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.fr/make-my-persona" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Micro-Apps > Outil de création de persona"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/%5Btools%5Dmake-my-persona-higher-res.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Outil de création de persona </h4> <p class="blog-nav-card-description -small">Créez un buyer persona que vos équipes de marketing, vente et service client pourront utiliser.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://website.grader.com/fr/" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Micro-Apps > Website Grader"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/%5Btools%5Dwebsite-grader-higher-res.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Website Grader <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Le lien s'ouvre dans un nouvel onglet"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Évaluez votre site web en quelques secondes, puis apprenez gratuitement à l'améliorer.</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.fr/brand-kit-generator" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Micro-Apps > Générateur de logo gratuit et d'identité visuelle"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/%5Btools%5Dbrand-kit-generator-higher-res.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Générateur de logo gratuit et d'identité visuelle </h4> <p class="blog-nav-card-description -small">Créez vos propres logos, icônes et palettes de couleur en un clin d'œil.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.fr/campaign-assistant" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Micro-Apps > Création de campagnes marketing avec l'IA"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/%5Btools%5Dcampaign-higher-res.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Création de campagnes marketing avec l'IA </h4> <p class="blog-nav-card-description -small">Générez un texte pour des landing pages, des e-mails ou des publicités en quelques clics.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.fr/free-business-tools" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Micro-Apps > Tous les outils gratuits de HubSpot"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/%5Btools%5Dmicro-apps-higher-res.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Tous les outils gratuits de HubSpot </h4> <p class="blog-nav-card-description -small">Développez vos activités grâce à ces ressources gratuites.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="relations-mega-menu-submenu" aria-expanded="false"> <h6>Relations</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="relations-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Relations</h3> <p>Vous souhaitez nous joindre ? Voici comment nous contacter :</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://offers.hubspot.fr/blog-guest-blogging" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Relations > Contacter l'équipe blog"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/HubSpotLogo_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Contacter l'équipe blog </h4> <p class="blog-nav-card-description -small">Soumettre une demande de modification ou de collaboration.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.fr/newsroom" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Relations > Espace presse"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/HubSpotLogo_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Espace presse </h4> <p class="blog-nav-card-description -small">L'essentiel des informations relatives à HubSpot.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://offers.hubspot.fr/contact-sales" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Relations > Contacter l'équipe commerciale"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/HubSpotLogo_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Contacter l'équipe commerciale </h4> <p class="blog-nav-card-description -small">En savoir plus sur la plateforme HubSpot.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item -site-search"> <button class="blog-nav-site-search-trigger" aria-expanded="false" data-cl-modal="blog-search-modal"> <span class="visually-hidden">Recherche...</span> <svg class="cl-icon -search" aria-hidden="true"> <use href="#cl-icon-search"></use> </svg> </button> </li> <li class="blog-nav-primary-menu-item -hubspot-products"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="hubspot-products-mega-menu-submenu" aria-expanded="false"> <h6>Produits</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="hubspot-products-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-hubspot-products-dropdown cl-page-width"> <div class="blog-nav-menu-header blog-nav-hubspot-products-dropdown-header"> <h3>La plateforme client de HubSpot</h3> <p>L'ensemble des logiciels de marketing, de vente, de service client, de gestion de contenu et d'opérations sur une plateforme unique.</p> </div> <div class="blog-nav-hubspot-products-dropdown-links"> <ul class="blog-nav-menu-list blog-nav-hubspot-product-cards-list"> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.fr/products/crm" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Produits > CRM gratuit de HubSpot"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> CRM gratuit de HubSpot </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.fr/products/get-started" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Produits > Aperçu de tous les produits"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Aperçu de tous les produits </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.fr/products/marketing" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Produits > Marketing Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="24px" height="24px" viewbox="0 0 24 24" version="1.1"> <defs> <lineargradient id="marketing-linear0" gradientunits="userSpaceOnUse" x1="280" y1="640" x2="1200" y2="640" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.27" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.74" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> <lineargradient id="marketing-linear1" gradientunits="userSpaceOnUse" x1="481.9" y1="607.34" x2="1438.1" y2="1312.66" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.18" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.82" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> </lineargradient> </defs> <g id="marketing-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 12 9 C 10.34375 9 9 10.34375 9 12 L 9 20 C 9 21.3125 9.855469 22.476562 11.109375 22.867188 C 12.363281 23.253906 13.726562 22.78125 14.472656 21.699219 L 19.972656 13.699219 C 20.601562 12.785156 20.675781 11.59375 20.15625 10.609375 C 19.640625 9.621094 18.621094 9.003906 17.507812 9 Z M 12 9 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear0);" d="M 12 15 C 13.65625 15 15 13.65625 15 12 L 15 4 C 15 2.6875 14.144531 1.523438 12.890625 1.132812 C 11.636719 0.746094 10.273438 1.21875 9.527344 2.300781 L 4.027344 10.300781 C 3.394531 11.21875 3.324219 12.410156 3.84375 13.398438 C 4.363281 14.382812 5.386719 15 6.5 15 Z M 12 15 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 15 4 C 15 5.65625 13.65625 7 12 7 C 10.34375 7 9 5.65625 9 4 C 9 2.34375 10.34375 1 12 1 C 13.65625 1 15 2.34375 15 4 Z M 15 4 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear1);" d="M 17.5 15 L 6.5 15 C 4.84375 15 3.5 13.65625 3.5 12 C 3.5 10.34375 4.84375 9 6.5 9 L 17.5 9 C 19.15625 9 20.5 10.34375 20.5 12 C 20.5 13.65625 19.15625 15 17.5 15 Z M 17.5 15 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Hub </h4> <p class="blog-nav-card-description -small">Logiciel de marketing automation. <span class="hsg-nav__subheader-highlight">Outils gratuits et abonnements payants</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.fr/products/sales" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Produits > Sales Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="24px" height="24px" viewbox="0 0 24 24" version="1.1"> <defs> <lineargradient id="sales-linear0" gradientunits="userSpaceOnUse" x1="344.47" y1="825.51" x2="1334.74" y2="1555.96" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.18" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.82" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> </lineargradient> <lineargradient id="sales-linear1" gradientunits="userSpaceOnUse" x1="104.27" y1="817.7" x2="1860.91" y2="817.7" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.27" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.74" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> </defs> <g id="sales-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 19.75 18.609375 L 14.871094 3.59375 C 14.5 2.363281 13.355469 1.464844 12 1.464844 C 10.644531 1.464844 9.5 2.363281 9.128906 3.59375 L 4.25 18.609375 C 3.847656 19.84375 4.289062 21.199219 5.339844 21.960938 C 6.390625 22.726562 7.816406 22.726562 8.867188 21.960938 L 12 19.6875 L 15.132812 21.960938 L 15.136719 21.964844 C 16.1875 22.726562 17.609375 22.726562 18.660156 21.960938 C 19.710938 21.199219 20.152344 19.84375 19.75 18.609375 Z M 19.75 18.609375 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#sales-linear0);" d="M 16.898438 22.535156 C 16.261719 22.535156 15.644531 22.335938 15.132812 21.960938 L 2.3125 12.648438 C 0.972656 11.675781 0.675781 9.796875 1.648438 8.457031 C 2.625 7.117188 4.5 6.820312 5.839844 7.792969 L 18.660156 17.109375 C 19.710938 17.871094 20.152344 19.226562 19.75 20.460938 C 19.347656 21.699219 18.195312 22.535156 16.898438 22.535156 Z M 16.898438 22.535156 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#sales-linear1);" d="M 20.5 13.222656 L 4.078125 13.222656 C 2.421875 13.222656 1.078125 11.878906 1.078125 10.222656 C 1.078125 8.5625 2.421875 7.222656 4.078125 7.222656 L 20.5 7.222656 C 22.15625 7.222656 23.5 8.5625 23.5 10.222656 C 23.5 11.878906 22.15625 13.222656 20.5 13.222656 Z M 20.5 13.222656 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 23.5 10.222656 C 23.5 11.878906 22.15625 13.222656 20.5 13.222656 C 18.84375 13.222656 17.5 11.878906 17.5 10.222656 C 17.5 8.5625 18.84375 7.222656 20.5 7.222656 C 22.15625 7.222656 23.5 8.5625 23.5 10.222656 Z M 23.5 10.222656 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Sales Hub </h4> <p class="blog-nav-card-description -small">Logiciel CRM de vente. <span class="hsg-nav__subheader-highlight">Outils gratuits et abonnements payants</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.fr/products/service" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Produits > Service Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="24px" height="24px" viewbox="0 0 24 24" version="1.1"> <defs> <lineargradient id="service-linear0" gradientunits="userSpaceOnUse" x1="684.58" y1="1448.12" x2="1469" y2="663.7" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.18" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> <stop offset="0.28" style="stop-color:rgb(100%,39.607843%,23.137255%);stop-opacity:1;" /> <stop offset="0.44" style="stop-color:rgb(100%,49.019608%,29.411765%);stop-opacity:1;" /> <stop offset="0.64" style="stop-color:rgb(100%,64.705882%,39.215686%);stop-opacity:1;" /> <stop offset="0.65" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> </defs> <g id="service-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 2.25 11.75 C 1.023438 10.527344 0.546875 8.746094 0.992188 7.074219 C 1.4375 5.402344 2.746094 4.097656 4.414062 3.652344 C 6.085938 3.203125 7.871094 3.683594 9.089844 4.910156 L 18.839844 14.660156 L 13.71875 19.78125 C 12.769531 20.730469 11.230469 20.730469 10.28125 19.78125 Z M 2.25 11.75 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#service-linear0);" d="M 5.160156 14.660156 L 14.910156 4.910156 C 16.128906 3.683594 17.914062 3.203125 19.585938 3.652344 C 21.253906 4.097656 22.5625 5.402344 23.007812 7.074219 C 23.453125 8.746094 22.976562 10.527344 21.75 11.75 L 13.71875 19.78125 C 12.769531 20.730469 11.230469 20.730469 10.28125 19.78125 Z M 5.160156 14.660156 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 23.167969 8.328125 C 23.167969 11 21 13.167969 18.328125 13.167969 C 15.65625 13.167969 13.492188 11 13.492188 8.328125 C 13.492188 5.65625 15.65625 3.492188 18.328125 3.492188 C 21 3.492188 23.167969 5.65625 23.167969 8.328125 Z M 23.167969 8.328125 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Service Hub </h4> <p class="blog-nav-card-description -small">Logiciel de service client. <span class="hsg-nav__subheader-highlight">Outils gratuits et abonnements payants</span> </p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.fr/products/content" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Produits > Content Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.00055 22.4011L20.2042 14.7714C21.7325 13.8883 22.2561 11.9324 21.3738 10.4027C20.4914 8.8731 18.5371 8.34901 17.0088 9.23215L3.80519 16.8618C2.27687 17.7449 1.75323 19.7008 2.6356 21.2305C3.51798 22.7601 5.47223 23.2842 7.00055 22.4011Z" fill="#FF5C35" /> <path d="M8.60181 19.6297L8.60181 4.37046C8.60181 2.6042 7.17119 1.17236 5.40644 1.17236C3.6417 1.17236 2.21108 2.6042 2.21108 4.37046L2.21108 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y1="-0.252881" x2="14.78" y2="16.6178" gradientunits="userSpaceOnUse"> <stop offset="0.27" stop-color="#FF824E" /> <stop offset="0.74" stop-color="#FFA766" /> </lineargradient> </defs> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Content Hub </h4> <p class="blog-nav-card-description -small">Logiciel de marketing de contenu. <span class="hsg-nav__subheader-highlight">Outils gratuits et abonnements payants</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.fr/products/operations" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Produits > Operations Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="24px" height="24px" viewbox="0 0 24 24" version="1.1"> <defs> <lineargradient id="operations-linear0" gradientunits="userSpaceOnUse" x1="811.74" y1="137.44" x2="1704.76" y2="936.69" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.19" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> <stop offset="0.61" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> <lineargradient id="operations-linear1" gradientunits="userSpaceOnUse" x1="1165.5" y1="1710.61" x2="258.72" y2="1097.05" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.16" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> <stop offset="0.95" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> <lineargradient id="operations-linear2" gradientunits="userSpaceOnUse" x1="5451.57" y1="14216.84" x2="6344.59" y2="15016.1" 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