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Shopify vs Squarespace 2024 - An Unequal Fight. Or is it?

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class="global-search__inner" id="global-search-inner" data-bing-src="https://ui.customsearch.ai/api/ux/rendering-js?customConfig=6bdb716d-56c1-4d1d-89ec-21b3e0bfedef&market=en-US&version=latest&setLang=EN"> <div class="dots-bars-2"></div> </div> </div> </div> <main class="main has-comments"> <header class="page-header page-header--article"> <div class="page-header__breadcrumbs-wrap"> <p class="breadcrumbs"><span><span><a href="https://www.tooltester.com/en/">Home</a></span> » <span><a href="https://www.tooltester.com/en/blog/">Blog</a></span> » <span class="breadcrumb_last" aria-current="page">Shopify vs Squarespace</span></span></p> </div> <div class="page-header__inner"> <div class="page-header__content"> <p class="page-header__category"><a href="https://www.tooltester.com/en/blog/category/ecommerce/" class="u-hover-">Ecommerce</a></p> <h1>Shopify vs Squarespace <span>Who is Your Online Store Super Hero?</span></h1> <div class="page-header__meta"> <div class="page-header__author-images"> <img src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-1-160x160.jpg" alt="Robert Brandl" class="user-avatar"width="40" height="40"><img src="https://www.tooltester.com/wp-content/uploads/2022/07/CAI-1-160x160.jpg" alt="Cai Ellis" class="user-avatar"width="40" height="40"> </div> <p class="page-header__author">By <a href="https://www.tooltester.com/en/blog/author/robert/">Robert</a> & <a href="https://www.tooltester.com/en/blog/author/cai/">Cai</a> </p> <time datetime="2024-10-31" pubdate>Oct. 31, 2024</time> <a href="#updates" class="review-section-header__link u-desktop-only">See Updates</a> </div> </div> <img width="323" height="243" src="https://www.tooltester.com/wp-content/uploads/2019/09/Shopify-Vs-Squarespace.jpg" class="page-header__image" alt="Shopify Vs Squarespace" decoding="async" fetchpriority="high" srcset="https://www.tooltester.com/wp-content/uploads/2019/09/Shopify-Vs-Squarespace.jpg 700w, https://www.tooltester.com/wp-content/uploads/2019/09/Shopify-Vs-Squarespace-300x225.jpg 300w, https://www.tooltester.com/wp-content/uploads/2019/09/Shopify-Vs-Squarespace-240x180.jpg 240w" sizes="(max-width: 323px) 100vw, 323px" /> </div> </header> <article> <div class="container content-wrap"> <div class="sidebar"> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="55403 https://www.websitetooltester.com/?p=55403"></span> comments</a> </div> <form class="form toc-mobile u-mb-l"> <select id="toc-select"> <option selected>Go to...</option> </select> </form> <div id="ez-toc-container" class="ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Shopify_vs_Squarespace_Whats_the_difference" title="Shopify vs Squarespace: What’s the difference?">Shopify vs Squarespace: What’s the difference?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#Shopify_vs_Squarespace_Smart_Finder_Find_your_winner_in_60_seconds" title="Shopify vs Squarespace Smart Finder: Find your winner in 60 seconds!">Shopify vs Squarespace Smart Finder: Find your winner in 60 seconds!</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Who_Wins_this_Online_Store_Comparison_Spoiler_Alert" title="Who Wins this Online Store Comparison? (Spoiler Alert)">Who Wins this Online Store Comparison? (Spoiler Alert)</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#Squarespace_vs_Shopify_Our_video_comparison" title="Squarespace vs Shopify: Our video comparison">Squarespace vs Shopify: Our video comparison</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Round_1_Shopify_vs_Squarespace_Pricing_%E2%80%93_Which_is_Better_Value" title="Round 1: Shopify vs Squarespace Pricing &#8211; Which is Better Value?">Round 1: Shopify vs Squarespace Pricing &#8211; Which is Better Value?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Round_2_Shopify_vs_Squarespace_%E2%80%93_Ease_of_Use" title="Round 2: Shopify vs Squarespace &#8211; Ease of Use">Round 2: Shopify vs Squarespace &#8211; Ease of Use</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#Round_3_Templates_and_Design_flexibility" title="Round 3: Templates and Design flexibility">Round 3: Templates and Design flexibility</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#Round_4_Product_Presentation" title="Round 4: Product Presentation">Round 4: Product Presentation</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-9" href="#Round_5_Product_and_Blog_Import_Export" title="Round 5:  Product and Blog Import / Export">Round 5:  Product and Blog Import / Export</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-10" href="#Round_6_Supported_Payment_Options" title="Round 6: Supported Payment Options">Round 6: Supported Payment Options</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-11" href="#Round_7_Shipping_Cost_Settings_and_Carrier_Integration" title="Round 7: Shipping Cost Settings and Carrier Integration">Round 7: Shipping Cost Settings and Carrier Integration</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-12" href="#Round_8_Tax_Settings_and_Calculations" title="Round 8: Tax Settings and Calculations">Round 8: Tax Settings and Calculations</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-13" href="#Round_9_Shopify_vs_Squarespace_%E2%80%93_SEO_and_Page_Speed" title="Round 9: Shopify vs Squarespace &#8211; SEO and Page Speed">Round 9: Shopify vs Squarespace &#8211; SEO and Page Speed</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-14" href="#Round_10_Marketing_Features" title="Round 10: Marketing Features">Round 10: Marketing Features</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-15" href="#Round_11_App_Store" title="Round 11: App Store">Round 11: App Store</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-16" href="#Round_12_Dropshipping" title="Round 12: Dropshipping">Round 12: Dropshipping</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-17" href="#Round_13_POS_Point_of_Sale" title="Round 13: POS (Point of Sale)">Round 13: POS (Point of Sale)</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-18" href="#Round_14_Multilingual_Stores" title="Round 14: Multilingual Stores">Round 14: Multilingual Stores</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-19" href="#Round_15_Security" title="Round 15: Security">Round 15: Security</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-20" href="#Round_16_Support" title="Round 16: Support">Round 16: Support</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-21" href="#Side-by-Side_Comparison" title="Side-by-Side Comparison">Side-by-Side Comparison</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-22" href="#The_Bottom_line_When_to_Choose_Shopify_or_Squarespace" title="The Bottom line: When to Choose Shopify or Squarespace">The Bottom line: When to Choose Shopify or Squarespace</a></li></ul></nav></div> </div> <div class="content"> <p class="disclaimer">Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.</p> <p>If you are reading this article, I assume you are looking into building an online store.</p> <p><em>Why you ask?</em></p> <p>Well, that’s what Shopify mainly does. Squarespace also does ecommerce, and it does it pretty well. But that’s not Squarespace’s original focus.</p> <p><a href="https://www.tooltester.com/en/reviews/squarespace-review/">Squarespace is a website builder</a> and very good at that, especially when it comes to blogging. It does have an <a href="https://www.tooltester.com/en/reviews/squarespace-review/ecommerce/">online store too</a>, but their target user would typically build a smaller store. Squarespace doesn’t come with the same range of features as Shopify.</p> <p><a href="https://www.tooltester.com/en/reviews/shopify/">Shopify is an ecommerce builder</a> front and center. Not quite as good at the website building part as Squarespace, but not terrible either.</p> <p>As you can see, the products have very different backgrounds.</p> <p>But to say that Shopify is better than Squarespace at ecommerce just because they’ve been in the game longer would be unfair. The truth is, both offer ecommerce features that the other doesn’t &#8211; so whether or not Shopify vs Squarespace is better for your online store depends entirely on your requirements.</p> <p>So, let’s take a closer look to see which one is right for you.</p> <div id="ez-toc-container" class="ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Shopify_vs_Squarespace_Whats_the_difference" title="Shopify vs Squarespace: What’s the difference?">Shopify vs Squarespace: What’s the difference?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#Shopify_vs_Squarespace_Smart_Finder_Find_your_winner_in_60_seconds" title="Shopify vs Squarespace Smart Finder: Find your winner in 60 seconds!">Shopify vs Squarespace Smart Finder: Find your winner in 60 seconds!</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Who_Wins_this_Online_Store_Comparison_Spoiler_Alert" title="Who Wins this Online Store Comparison? (Spoiler Alert)">Who Wins this Online Store Comparison? (Spoiler Alert)</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#Squarespace_vs_Shopify_Our_video_comparison" title="Squarespace vs Shopify: Our video comparison">Squarespace vs Shopify: Our video comparison</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Round_1_Shopify_vs_Squarespace_Pricing_%E2%80%93_Which_is_Better_Value" title="Round 1: Shopify vs Squarespace Pricing &#8211; Which is Better Value?">Round 1: Shopify vs Squarespace Pricing &#8211; Which is Better Value?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Round_2_Shopify_vs_Squarespace_%E2%80%93_Ease_of_Use" title="Round 2: Shopify vs Squarespace &#8211; Ease of Use">Round 2: Shopify vs Squarespace &#8211; Ease of Use</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#Round_3_Templates_and_Design_flexibility" title="Round 3: Templates and Design flexibility">Round 3: Templates and Design flexibility</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#Round_4_Product_Presentation" title="Round 4: Product Presentation">Round 4: Product Presentation</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-9" href="#Round_5_Product_and_Blog_Import_Export" title="Round 5:  Product and Blog Import / Export">Round 5:  Product and Blog Import / Export</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-10" href="#Round_6_Supported_Payment_Options" title="Round 6: Supported Payment Options">Round 6: Supported Payment Options</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-11" href="#Round_7_Shipping_Cost_Settings_and_Carrier_Integration" title="Round 7: Shipping Cost Settings and Carrier Integration">Round 7: Shipping Cost Settings and Carrier Integration</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-12" href="#Round_8_Tax_Settings_and_Calculations" title="Round 8: Tax Settings and Calculations">Round 8: Tax Settings and Calculations</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-13" href="#Round_9_Shopify_vs_Squarespace_%E2%80%93_SEO_and_Page_Speed" title="Round 9: Shopify vs Squarespace &#8211; SEO and Page Speed">Round 9: Shopify vs Squarespace &#8211; SEO and Page Speed</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-14" href="#Round_10_Marketing_Features" title="Round 10: Marketing Features">Round 10: Marketing Features</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-15" href="#Round_11_App_Store" title="Round 11: App Store">Round 11: App Store</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-16" href="#Round_12_Dropshipping" title="Round 12: Dropshipping">Round 12: Dropshipping</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-17" href="#Round_13_POS_Point_of_Sale" title="Round 13: POS (Point of Sale)">Round 13: POS (Point of Sale)</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-18" href="#Round_14_Multilingual_Stores" title="Round 14: Multilingual Stores">Round 14: Multilingual Stores</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-19" href="#Round_15_Security" title="Round 15: Security">Round 15: Security</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-20" href="#Round_16_Support" title="Round 16: Support">Round 16: Support</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-21" href="#Side-by-Side_Comparison" title="Side-by-Side Comparison">Side-by-Side Comparison</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-22" href="#The_Bottom_line_When_to_Choose_Shopify_or_Squarespace" title="The Bottom line: When to Choose Shopify or Squarespace">The Bottom line: When to Choose Shopify or Squarespace</a></li></ul></nav></div> <h2><span class="ez-toc-section" id="Shopify_vs_Squarespace_Whats_the_difference"></span>Shopify vs Squarespace: What’s the difference?<span class="ez-toc-section-end"></span></h2> <p class="well-1">Shopify was always designed to build online stores. They offer powerful ecommerce feature, and their monthly plans range from $26 to $266. Squarespace was initially created to build blogs but added ecommerce in 2013. There are fewer ecommerce tools, but it is also cheaper, with plans ranging from $16 to $52.</p> <p>Use the Smart Finder to find your personal recommendation!</p> <div id="asq_673b395b170ee" class="asq-theme asq-theme-buzzfeed"><div id="asq_673b395b170ee_container" class="ari-stream-quiz quiz-session-container quiz-13 quiz-type-personality view-quiz-intro" data-id="asq_673b395b170ee"> <div class="quiz-intro"> <h2 class="quiz-title"><span class="ez-toc-section" id="Shopify_vs_Squarespace_Smart_Finder_Find_your_winner_in_60_seconds"></span>Shopify vs Squarespace Smart Finder: Find your winner in 60 seconds!<span class="ez-toc-section-end"></span></h2> <div class="quiz-description"> <div class="quiz-description-content"> </div> </div> <div class="quiz-actions"> <button class="button button-salmon button-start-quiz full-width">Start quiz</button> </div> </div> <a name="asq_673b395b170ee_top" id="asq_673b395b170ee_top"></a> <div class="quiz-loading-pane" style="display:none;"> <svg 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button-complete-quiz">Continue</button> </div> <div class="quiz-result quiz-section" id="asq_673b395b170ee_result" style="display:none;"> <script type="text/x-ari-template" id="asq_673b395b170ee_result_tpl"> {{$global}} <div class="quiz-title">Shopify vs Squarespace Smart Finder: Find your winner in 60 seconds!</div> {{$resultPersonalities}} <div class="quiz-result-item quiz-result-item{{@index}}"> <div class="result-title">You are {{title}}</div> {{#if image}} <div class="result-image {{image_class}}" data-image-credit="{{image_credit}}">{{image}}</div> {{/if}} <div class="result-content">{{content}}</div> </div> {{/resultPersonalities}} {{/global}} </script> <div class="quiz-result-wrapper"></div> </div> </div></div> <h2><span class="ez-toc-section" id="Who_Wins_this_Online_Store_Comparison_Spoiler_Alert"></span>Who Wins this Online Store Comparison? (Spoiler Alert)<span class="ez-toc-section-end"></span></h2> <table> <tbody> <tr> <th style="text-align: left;"><strong>Category</strong></th> <th width="25%"><strong>Shopify </strong></th> <th width="25%"><strong>Squarespace</strong></th> </tr> <tr> <td>1. <a href="#pricing">Pricing</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">1</td> </tr> <tr> <td>2. <a href="#ease">Ease of use</a></td> <td style="text-align: center;">0</td> <td style="text-align: center;">1</td> </tr> <tr> <td>3. <a href="#templates">Templates and Design Flexibility</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">0</td> </tr> <tr> <td>4. <a href="#product">Product presentation</a></td> <td style="text-align: center;">0</td> <td style="text-align: center;">1</td> </tr> <tr> <td>5. <a href="#import-export">Product and Blog Import / Export</a></td> <td style="text-align: center;">0</td> <td style="text-align: center;">1</td> </tr> <tr> <td>6. <a href="#payment">Supported Payment Options</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">0</td> </tr> <tr> <td>7. <a href="#shipping">Shipping Cost Settings &amp; Carrier Integration</a></td> <td style="text-align: center;">0</td> <td style="text-align: center;">1</td> </tr> <tr> <td>8. <a href="#tax">Tax Settings and Calculations</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">0</td> </tr> <tr> <td>9. <a href="#seo">SEO and page speed</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">1</td> </tr> <tr> <td>10. <a href="#marketing">Marketing Features</a></td> <td style="text-align: center;">0</td> <td style="text-align: center;">1</td> </tr> <tr> <td>11. <a href="#apps">App Store</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">0</td> </tr> <tr> <td>12. <a href="#dropshipping">Dropshipping</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">0</td> </tr> <tr> <td>13. <a href="#pos">POS (Point of Sale)</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">0</td> </tr> <tr> <td>14. <a href="#multilingual">Multilingual stores</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">0</td> </tr> <tr> <td>15. <a href="#security">Security</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">1</td> </tr> <tr> <td>16. <a href="#support">Support</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">1</td> </tr> <tr> <td><strong>Total</strong></td> <td style="text-align: center;"><strong>11</strong></td> <td style="text-align: center;"><strong>9</strong></td> </tr> </tbody> </table> <p>Surprisingly, it’s a close one. But <a href="https://www.tooltester.com/out/shopify-vs-squarespace" target="_blank" rel="noopener noreferrer"><strong>Shopify</strong></a> just has more points for specific ecommerce features. You can <a href="#conclusion">jump to the conclusion</a> to see why and check out alternatives, or read on below for the detailed breakdown.</p> <h2><span class="ez-toc-section" id="Squarespace_vs_Shopify_Our_video_comparison"></span>Squarespace vs Shopify: Our video comparison<span class="ez-toc-section-end"></span></h2> <p>&nbsp;</p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="yin177qSrP4"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="Shopify vs Squarespace: Where's the Best Home for Your Store in 2021?" src="https://img.youtube.com/vi/yin177qSrP4/0.jpg"></div> </div> </div> <p><a href="https://www.tooltester.com/out/shopify-vs-squarespace" target="_blank" rel="noopener noreferrer">&gt; Try Shopify for free</a><br /> <a href="https://www.tooltester.com/out/squarespace-vs-shopify" target="_blank" rel="noopener noreferrer">&gt; Sign up for Squarespace here</a></p> <h2 id="pricing"><span class="ez-toc-section" id="Round_1_Shopify_vs_Squarespace_Pricing_%E2%80%93_Which_is_Better_Value"></span>Round 1: Shopify vs Squarespace Pricing &#8211; Which is Better Value?<span class="ez-toc-section-end"></span></h2> <p>Comparing the pricing between these two providers can be a bit of a challenge. But here’s my attempt to compare them in a neat table:</p> <table> <tbody> <tr> <th width="20%"></th> <th width="40%"><a href="https://www.tooltester.com/en/reviews/shopify/pricing/" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-55413 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/09/shopify.png" alt="shopify" width="110" height="35" /></a></th> <th width="40%"><a href="https://www.tooltester.com/en/reviews/squarespace-review/pricing/" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-55421 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/09/squarespace.png" alt="squarespace" width="80" height="77" /></a></th> </tr> <tr> <td><strong>For $23 a month</strong></td> <td style="text-align: center;" bgcolor="#ecfaec">N/A</td> <td style="text-align: left;" bgcolor="#efefef"><strong>Business plan:</strong> Unlimited physical products.</p> <ul> <li>3% Squarespace transaction fee.</li> <li>Also around 2.9% + 30¢ per transaction (charged by Stripe / Paypal).</li> <li>Free domain for a year</li> </ul> </td> </tr> <tr> <td><strong>For $27-29 a month</strong></td> <td style="text-align: left;" bgcolor="#ecfaec"><strong>Shopify Basic:</strong> Unlimited products. No free domain.</p> <ul> <li>2.9% + 30¢ card fee with <a href="https://www.tooltester.com/en/blog/shopify-payments/">Shopify payments</a></li> <li>Extra 2% gateway fee if you don’t use it</li> <li><strong>Abandoned Cart Recovery</strong></li> <li>Customer Logins</li> <li>Digital products</li> <li>Print Shipping Labels</li> <li>POS Integration</li> <li>Gift cards</li> <li>Multilingual and multicurrency stores</li> </ul> </td> <td style="text-align: left;" bgcolor="#efefef"><strong>Online Store Basic: </strong>Removes Squarespace transaction fees.</p> <ul> <li>2.9% + 30¢ per transaction</li> <li>Free domain for a year</li> <li>Customer Accounts</li> <li>Checkout on your Domain</li> <li>Instagram Integration</li> <li>Digital products</li> <li>POS Integration</li> <li>Gift cards</li> </ul> </td> </tr> <tr> <td><strong>For $49 a month</strong></td> <td style="text-align: center;" bgcolor="#ecfaec">N/A</td> <td style="text-align: left;" bgcolor="#efefef"><strong>Online Store Advanced:</strong> full features.</p> <ul> <li><strong>No Squarespace transaction fee</strong></li> <li>2.9% + 30¢ per transaction (by Stripe / Paypal)</li> <li>Free domain for a year</li> <li><strong>Sell Subscriptions</strong></li> <li><strong>Abandoned Cart Recovery</strong></li> <li><strong>Real-Time Carrier Shipping</strong></li> <li>Flexible Discounts</li> <li>Orders API</li> </ul> </td> </tr> <tr> <td><strong>For $79 a month</strong></td> <td style="text-align: left;" bgcolor="#ecfaec"><strong>Shopify </strong>(that’s what the standard plan is called):</p> <ul> <li>2.6% + 30¢ card fee with Shopify payments</li> <li>Extra 1% gateway fee if you don’t use it</li> <li>Same features as above, plus  <strong>pro reports</strong>.</li> </ul> </td> <td style="text-align: center;" bgcolor="#efefef">N/A</td> </tr> <tr> <td><strong>For $299 a month</strong></td> <td style="text-align: left;" bgcolor="#ecfaec"><strong>Advanced Shopify: </strong></p> <ul> <li>2.49% + 30¢ card fee with Shopify payments</li> <li>Extra 0.5% gateway fee if you don’t use it.</li> <li>Advanced report builder</li> <li><strong>Real-time carrier shipping</strong></li> </ul> </td> <td style="text-align: center;" bgcolor="#efefef">N/A</td> </tr> </tbody> </table> <p>So a few things to note right off the bat:</p> <ul> <li><strong>They have very different plans: </strong>As you’ll see in the table above, you can’t always find equivalent plans between the two companies. For instance, I’ve removed the <a href="https://www.tooltester.com/en/reviews/squarespace-review/pricing/">Squarespace Personal</a> plan ($16 a month), because you can’t build an online store with it.</li> <li><strong>The Shopify Lite plan: </strong>I’ve also removed it from the list. It <a href="https://www.tooltester.com/out/shopify-lite" target="_blank" rel="noopener noreferrer">costs $9 a month</a>, and lets you add a shopping cart to an existing website. So in theory, you could add a Shopify store to a Squarespace site for $23 per month ($16 Squarespace Personal + $9 Shopify Lite button). But such an integration is never that smooth and the savings potential isn&#8217;t enormous.</li> <li><strong>Your location can make a big difference.</strong> If you are <a href="https://www.tooltester.com/out/shopify-payments-countries" target="_blank" rel="noopener noreferrer">not in a country where Shopify Payments is supported</a> you’ll be charged a transaction fee between 0,5-2% on top of the payment processor fees. However, there are no Squarespace fees from the Basic Online Store plan onwards.</li> <li><strong>Check the monthly / yearly prices: </strong>the price per month depends on the kind of contract you have. For this table, I used 1-year prices for both &#8211; but<a href="https://www.tooltester.com/out/shopify-prices" target="_blank" rel="noopener noreferrer"> the Shopify website, for instance, shows monthly prices</a>.</li> </ul> <p><strong>Winner</strong>: Something for everyone here so<strong> it’s a draw.</strong> Hard to decide looking at price alone, and for the features, you’ll need a bit more research based on your needs.<br /> <a name="ease"></a></p> <h2><span class="ez-toc-section" id="Round_2_Shopify_vs_Squarespace_%E2%80%93_Ease_of_Use"></span>Round 2: Shopify vs Squarespace &#8211; Ease of Use<span class="ez-toc-section-end"></span></h2> <p>Now for something easier to digest: both Squarespace and Shopify have great drag and drop editors.</p> <p style="text-align: center;"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-93024" src="https://www.tooltester.com/wp-content/uploads/2019/09/shopify-template-editor.png" alt="shopify template editor" width="1434" height="818" srcset="https://www.tooltester.com/wp-content/uploads/2019/09/shopify-template-editor.png 1434w, https://www.tooltester.com/wp-content/uploads/2019/09/shopify-template-editor-300x171.png 300w, https://www.tooltester.com/wp-content/uploads/2019/09/shopify-template-editor-1024x584.png 1024w, https://www.tooltester.com/wp-content/uploads/2019/09/shopify-template-editor-768x438.png 768w, https://www.tooltester.com/wp-content/uploads/2019/09/shopify-template-editor-210x120.png 210w, https://www.tooltester.com/wp-content/uploads/2019/09/shopify-template-editor-1200x685.png 1200w" sizes="(max-width: 1434px) 100vw, 1434px" /><br /> <em>Shopify template editor</em></p> <p>The Shopify editor, in fact, is surprisingly easy to use considering the wide range of features they offer. It’s also very fast (much faster than Squarespace’s) and the structure just makes sense. With the recent launch of Shopify Online Store 2.0, it’s now also possible to easily make changes to all page templates, not just the homepage (which was a limitation in the past). The main drawback is that Shopify doesn’t offer an inline editor, meaning that you are working in a separate editor window, which can take some getting used to.</p> <p><img loading="lazy" decoding="async" class="size-full wp-image-93032 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-vs-shopify-editor.png" alt="Squarespace editor" width="1434" height="820" srcset="https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-vs-shopify-editor.png 1434w, https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-vs-shopify-editor-300x172.png 300w, https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-vs-shopify-editor-1024x586.png 1024w, https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-vs-shopify-editor-768x439.png 768w, https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-vs-shopify-editor-210x120.png 210w, https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-vs-shopify-editor-1200x686.png 1200w" sizes="(max-width: 1434px) 100vw, 1434px" /></p> <p style="text-align: center;"><em>Squarespace editor</em></p> <p>Squarespace&#8217;s drag and drop editor might be slower, but it’s also a lot more intuitive. You can design and populate pages with more freedom, and it’s true WYSIWYG (what you see is what you get), whereas Shopify’s editing areas don’t actually look like the site.</p> <p><strong>Winner</strong>: It’s close, but I’d give this round to <a href="https://www.tooltester.com/out/squarespace-vs-shopify" target="_blank" rel="noopener noreferrer"><strong>Squarespace</strong></a>. However, if you are really after the easiest site editor, I’d throw in Wix as an alternative. Read a review of <a href="https://www.tooltester.com/en/reviews/wix-review/ecommerce/">Wix ecommerce</a> or a direct <a href="https://www.tooltester.com/en/blog/shopify-vs-wix/">Wix vs Shopify</a> comparison.<br /> <a name="templates"></a></p> <h2><span class="ez-toc-section" id="Round_3_Templates_and_Design_flexibility"></span>Round 3: Templates and Design flexibility<span class="ez-toc-section-end"></span></h2> <p>There are a small number of <a href="https://www.tooltester.com/en/blog/free-shopify-themes/">free Shopify themes</a> in the Shopify Theme Store (some use the new Online Store 2.0 architeture, a few still use the older framework). They all look good. But you can also find 70 paid themes, and<a href="https://www.tooltester.com/out/shopify-themeforest" target="_blank" rel="noopener noreferrer"> external websites like Envato</a> sell more of them. In my opinion, premium themes tend to look better, so you get what you pay for.</p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-55430 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/09/free-shopify-themes.jpg" alt="free shopify themes" width="700" height="524" srcset="https://www.tooltester.com/wp-content/uploads/2019/09/free-shopify-themes.jpg 700w, https://www.tooltester.com/wp-content/uploads/2019/09/free-shopify-themes-300x225.jpg 300w, https://www.tooltester.com/wp-content/uploads/2019/09/free-shopify-themes-122x90.jpg 122w, https://www.tooltester.com/wp-content/uploads/2019/09/free-shopify-themes-240x180.jpg 240w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>Free Shopify themes</em></p> <p>Squarespace gives you around 60 templates in the ecommerce website category, but you can add an online store to any theme. Like with everything Squarespace, they look great, but be careful because <a href="https://www.tooltester.com/en/blog/squarespace-templates/">they might not always be fully optimized for e-commerce</a>. You can also add templates from external sources, but it will fall outside of the scope of Squarespace support (they are also pretty complicated to install). So it’s up to you to weigh the risk / reward there.</p> <p><img loading="lazy" decoding="async" class="size-full wp-image-93040 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-store-theme.png" alt="squarespace store templates" width="921" height="657" srcset="https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-store-theme.png 921w, https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-store-theme-300x214.png 300w, https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-store-theme-768x548.png 768w, https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-store-theme-252x180.png 252w" sizes="(max-width: 921px) 100vw, 921px" /></p> <p style="text-align: center;"><em>Squarespace ecommerce templates</em></p> <p>Finally, you can customize your templates manually via HTML and CSS with both providers.</p> <p><strong>Winner</strong>: <a href="https://www.tooltester.com/out/shopify-vs-squarespace" target="_blank" rel="noopener noreferrer"><strong>Shopify</strong></a> has more themes built specifically with online stores in mind. They get this point.<br /> <a name="product"></a></p> <h2><span class="ez-toc-section" id="Round_4_Product_Presentation"></span>Round 4: Product Presentation<span class="ez-toc-section-end"></span></h2> <p>As you’d expect, Shopify offers plenty of options when it comes to displaying your products. When editing the product page template, you can choose the elements you want to display in your product description &#8211; text, buttons, images etc. You can include drop down sections relating to materials, care instructions, and so on. Finally, you can also add in new sections for additional content.</p> <p>There are also zoom-effects for your product pictures and videos, and you can find all kinds of external apps for <a href="https://www.tooltester.com/out/shopify-galleries" target="_blank" rel="noopener noreferrer">photo and video galleries</a> or<a href="https://www.tooltester.com/out/shopify-product-reviews" target="_blank" rel="noopener noreferrer"> customer reviews</a>. They have even launched an <a href="https://www.tooltester.com/out/shopify-ar" target="_blank" rel="noopener noreferrer">Augmented Reality app</a> recently that almost makes your product come alive.</p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-55267 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/01/shopify-ar.gif" alt="shopify ar" width="226" height="394" /></p> <p style="text-align: center;"><em>Shopify&#8217;s AR app</em></p> <p>Squarespace also gives you a good amount of versatility when it comes to how your product pages look. First of all, you’re able to choose from a handful of prebuilt layouts. You also have control over alignment of images and text, styles, and sizes, and can enable zoom/hover effects.</p> <p><img loading="lazy" decoding="async" class="aligncenter wp-image-93048 size-full" src="https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-vs-shopify-product-layouts-e1645790575515.png" alt="squarespace product layouts" width="1287" height="672" /></p> <p style="text-align: center;"><em>Squarespace product layouts</em></p> <p>But perhaps the best feature is that, for each product page, you have full control over any additional content you want to display. Videos, tables, image galleries and even Instagram feeds can all be easily added with just the click of a button.</p> <p>Another bonus &#8211; product reviews, custom forms (e.g. to collect product customization requests), related products and subscriptions can also be easily enabled via Squarespace, as these features are all built-in. With Shopify, you need additional apps or code customizations to be able to activate these.</p> <p><strong>Winner</strong>: It’s close, but we like the fact that Squarespace gives you more flexibility without having to install any extra apps. So, this round goes to <a href="https://www.tooltester.com/out/squarespace-vs-shopify" target="_blank" rel="noopener">Squarespace</a>.<br /> <a name="import-export"></a></p> <h2><span class="ez-toc-section" id="Round_5_Product_and_Blog_Import_Export"></span>Round 5:  Product and Blog Import / Export<span class="ez-toc-section-end"></span></h2> <p id="h.d5psrca52xu1">If you’ve already built content elsewhere, you might want to import it directly into Shopify or Squarespace. Both let you do it via CSV, which is nice and easy.</p> <p>Squarespace also lets you import via different file formats like Shopify, Etsy and Big Cartel. However, I tried importing my Shopify store products to Squarespace, which just caused a bunch of errors. The regular CSV template import worked great, though.</p> <p><img loading="lazy" decoding="async" class="size-full wp-image-55438 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/09/squarespace-import.gif" alt="squarespace import" width="455" height="512" /></p> <p style="text-align: center;"><em>Squarespace Importer</em></p> <p>Note that you can also import blog posts to both platforms. Squarespace, which is great for blog, lets you bring in <a href="https://www.tooltester.com/en/blog/squarespace-vs-wordpress/">WordPress</a>, Tumblr or Blogspot posts through their importer tool. With Shopify you’ll need a paid app.</p> <p><strong>Winner:</strong> Even if they didn’t all work great in my tests, <a href="https://www.tooltester.com/out/squarespace-vs-shopify" target="_blank" rel="noopener noreferrer"><strong>Squarespace</strong></a> has more options and should get this point.<br /> <a name="payment"></a></p> <h2><span class="ez-toc-section" id="Round_6_Supported_Payment_Options"></span>Round 6: Supported Payment Options<span class="ez-toc-section-end"></span></h2> <p>At this stage, you should have a presentable online store. So it’s time to start accepting payments. This is how the two providers let you do it:</p> <p>&nbsp;</p> <table class="table-border ranking-table"> <thead> <tr> <th style="text-align: left;">Feature</th> <th style="text-align: left;">Shopify</th> <th style="text-align: left;">Squarespace</th> </tr> <tr> <td width="20%"><strong>Paypal</strong></td> <td width="40%">Yes</td> <td width="40%">Yes</td> </tr> <tr> <td><strong>Credit Card payments</strong></td> <td>Yes. No transaction fees through <a href="https://www.tooltester.com/en/blog/shopify-payments/">Shopify payments</a>. Transaction fees for the <a href="https://www.tooltester.com/out/shopify-payment-gateways" target="_blank" rel="noopener noreferrer">hundreds of other gateways</a> they support.</td> <td>Stripe, PayPal, Apple Pay, and Afterpay &amp; Clearpay (using Stripe).</td> </tr> <tr> <td><strong>POS</strong></td> <td>Yes, through Shopify POS</td> <td>Yes, via Square</td> </tr> <tr> <td><strong>Offline payments</strong></td> <td>Yes</td> <td>No</td> </tr> <tr> <td><strong>Apple Pay</strong></td> <td>Yes</td> <td>Yes</td> </tr> <tr> <td><strong>Google Pay</strong></td> <td>Yes</td> <td>No</td> </tr> <tr> <td><strong>Other channels</strong></td> <td>Instagram, Facebook, Pinterest, Twitter, Amazon, TikTok and even Spotify</td> <td>Instagram, Facebook, Etsy, Amazon</td> </tr> <tr> <td><strong>Multiple currencies</strong></td> <td>Possible for Shopify Payment customers, but requires a currency selector to be added to your store. The soon-to-be-introduced Shopify Markets will make this more readily available to merchants</td> <td>No</td> </tr> <tr> <td><strong>Sell services</strong></td> <td>No in-built functionality &#8211; you need a third-party booking app</td> <td>You can take bookings and payments using the S<a href="https://www.tooltester.com/out/squarespace-scheduling" target="_blank" rel="noopener">quarespace Scheduling</a> app, which starts at $14/month</td> </tr> </thead> </table> <p><strong>Winner</strong>: <a href="https://www.tooltester.com/out/shopify-vs-squarespace" target="_blank" rel="noopener noreferrer"><strong>Shopify</strong></a> takes this point home due to the wider range of options, especially for credit cards and international stores.<br /> <a name="shipping"></a></p> <h2><span class="ez-toc-section" id="Round_7_Shipping_Cost_Settings_and_Carrier_Integration"></span>Round 7: Shipping Cost Settings and Carrier Integration<span class="ez-toc-section-end"></span></h2> <p>Both Shopify and Squarespace let you define shipping zones around the world and add prices based on weight or order value. Both also offer label printing, although with Squarespace you only have USPS and <a href="https://www.tooltester.com/out/squarespace-shipstation-vs-shopify" target="_blank" rel="noopener noreferrer">a third-party service called Shipstation</a> as options, whereas <a href="https://www.tooltester.com/out/shopify-labels" target="_blank" rel="noopener noreferrer">Shopify has their own label printing solution</a>.</p> <p>However, a good thing about Squarespace is that you get carrier calculated shipping rates in the Advanced Commerce plan ($52 / month). This is dirt cheap compared to the Advanced Shopify plan ($266 / month).</p> <p style="text-align: center;"><img loading="lazy" decoding="async" class="alignnone wp-image-55371" src="https://www.tooltester.com/wp-content/uploads/2019/09/pasted-image-0-1.png" alt="squarespace shipping options" width="614" height="622" srcset="https://www.tooltester.com/wp-content/uploads/2019/09/pasted-image-0-1.png 614w, https://www.tooltester.com/wp-content/uploads/2019/09/pasted-image-0-1-296x300.png 296w, https://www.tooltester.com/wp-content/uploads/2019/09/pasted-image-0-1-178x180.png 178w" sizes="(max-width: 614px) 100vw, 614px" /><br /> <em>Squarespace’s shipping options<br /> </em></p> <p>Shopify also offers a whole range of shipping apps which may or may not be useful for you (as well as offering their own <a href="https://www.tooltester.com/out/shopify-fulfillment-network" target="_blank" rel="noopener">fulfillment network</a>). Squarespace also has a few options, connecting with fullfillment services like ShipBob, Shipwire, Spocket, Printful and more.</p> <p><strong>Winner</strong>: as they don’t charge hundreds of dollars for their calculated shipping rates integration, <a href="https://www.tooltester.com/out/squarespace-vs-shopify" target="_blank" rel="noopener noreferrer"><strong>Squarespace</strong></a> narrowly win this round. But for any advanced shipping options, the Shopify paid apps have got you covered.<br /> <a name="tax"></a></p> <h2><span class="ez-toc-section" id="Round_8_Tax_Settings_and_Calculations"></span>Round 8: Tax Settings and Calculations<span class="ez-toc-section-end"></span></h2> <p>Shopify calculates US taxes automatically. For other parts of the world, you need a paid app like TaxJar ($19/month). Sellers of digital products can also offer <a href="https://www.tooltester.com/out/shopify-eu-vat" target="_blank" rel="noopener">tax exemption to customers from the EU</a> (VAT MOSS scheme) via an external app (<a href="https://www.tooltester.com/out/shopify-exemptify" target="_blank" rel="noopener noreferrer">Exemptify</a>, for example).</p> <p>Squarespace doesn’t offer any automatic tax settings out of the box, but you can connect TaxJar (which is actually free on any Commerce plan) to automatically calculate US taxes.</p> <p><strong>Winner</strong>: More out-of-the-box options with <a href="https://www.tooltester.com/out/shopify-vs-squarespace" target="_blank" rel="noopener noreferrer"><strong>Shopify</strong></a>, but if you’re selling in the US only, you could actually save a bit of money by going with Squarespace as their TaxJar integration is free.<br /> <a name="seo"></a></p> <h2><span class="ez-toc-section" id="Round_9_Shopify_vs_Squarespace_%E2%80%93_SEO_and_Page_Speed"></span>Round 9: Shopify vs Squarespace &#8211; SEO and Page Speed<span class="ez-toc-section-end"></span></h2> <p>Sometimes, building a great store isn’t enough. You also need to draw traffic from <a href="https://www.tooltester.com/en/blog/search-engine-market-share/">Google, Bing, and others</a>, which is <a href="https://www.tooltester.com/en/blog/best-website-builder-for-seo/#what-is-seo">done via search engine optimization (SEO)</a>.</p> <p>In that regards, Shopify does everything right – with the exception of the strange URL structure. For instance, store products always appear under /products/. Blog articles are even worse as Shopify adds two additional folders: https://yourstore.com<strong>/blogs/news/</strong>your-blog-title<strong>. </strong>On the bright side, we found that Shopify stores <a href="https://www.tooltester.com/en/reviews/shopify/#tech">load quite fast.</a> Read more about <a href="https://www.tooltester.com/en/blog/shopify-seo/">Shopify SEO</a>.</p> <p>Squarespace has recently improved its ability to completely customize page titles for product pages and blog posts. Adding alt-texts <a href="https://www.tooltester.com/en/blog/squarespace-seo/#An_actual_Squarespace_SEO_review" target="_blank" rel="noopener noreferrer">can be a bit overcomplicated</a> but it’s all doable.</p> <p>You can also do 301-redirects with both Squarespace, but unfortunately, you won’t be prompted to set one up automatically when changing a URL. And Shopify has a much smarter way of dealing with this:</p> <p><img loading="lazy" decoding="async" width="410" height="120" class="wp-image-55355 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2019/09/shopify-301.png" alt="shopify 301" srcset="https://www.tooltester.com/wp-content/uploads/2019/09/shopify-301.png 410w, https://www.tooltester.com/wp-content/uploads/2019/09/shopify-301-300x88.png 300w" sizes="(max-width: 410px) 100vw, 410px" /></p> <p style="text-align: center;"><em>Shopify prompts you to set up a 301 redirect</em></p> <p>Sadly, when publishing a Squarespace site, its internal URL (like https://crow-jellyfish-w452.squarespace.com/) doesn&#8217;t automatically point to your actual new domain name, this can make it hard for Google to recognize the right domain. Finally, Squarespace’s sites tend to load a bit slower than Shopify’s. Especially on mobile phones, and <a href="https://www.tooltester.com/en/reviews/squarespace-review/#tech">which could hurt your SEO a bit.</a></p> <p><strong>Winner</strong>: both are pretty good for SEO, with minor issues on both camps. So it’s <strong>a draw.</strong></p> <p>Note: neither Shopify or Squarespace are as good for SEO as BigCommerce! Read more about <a href="https://www.tooltester.com/en/blog/bigcommerce-seo/">BigCommerce SEO</a>.<br /> <a name="marketing"></a></p> <h2><span class="ez-toc-section" id="Round_10_Marketing_Features"></span>Round 10: Marketing Features<span class="ez-toc-section-end"></span></h2> <p>Squarespace offers a built-in newsletter tool called <a href="https://www.emailtooltester.com/en/blog/squarespace-email-marketing/" target="_blank" rel="noopener noreferrer">Campaigns</a>. It’s basic, easy to use and relatively inexpensive. They also offer an easy integration with Mailchimp. And if you are in the content marketing game, you’ll certainly appreciate Squarespace’s great blogging tool.</p> <p>It’s also very handy that there is a pop-up feature and an announcement bar.</p> <p><img loading="lazy" decoding="async" class="aligncenter wp-image-55363" src="https://www.tooltester.com/wp-content/uploads/2019/09/pasted-image-0.png" alt="shopify announcement bar" width="902" height="299" srcset="https://www.tooltester.com/wp-content/uploads/2019/09/pasted-image-0.png 902w, https://www.tooltester.com/wp-content/uploads/2019/09/pasted-image-0-300x99.png 300w, https://www.tooltester.com/wp-content/uploads/2019/09/pasted-image-0-768x255.png 768w" sizes="(max-width: 902px) 100vw, 902px" /></p> <p style="text-align: center;"><em>Squarespace announcement bar</em></p> <p>Another interesting aspect of Squarespace is that it also offers its own content creation tools, which is especially useful for sellers who are active on social media. <a href="https://www.tooltester.com/out/squarespace-video-maker" target="_blank" rel="noopener">Squarespace’s Video Studio</a> allows store owners to easily create professional-looking videos, while its recent acquisition of the <a href="https://www.tooltester.com/out/squarespace-unfold" target="_blank" rel="noopener">Unfold</a> app provides hundreds of templates for creating stories and posts &#8211; all for free.</p> <p>Shopify doesn&#8217;t offer any of that. At least not out of the box. Fortunately there are plenty of integrations with free third party apps available. What they do offer in addition is an integrated functionality to run Facebook and Google Adword campaigns.</p> <p><strong>Winner</strong>: <a href="https://www.tooltester.com/out/squarespace-vs-shopify" target="_blank" rel="noopener noreferrer"><strong>Squarespace</strong></a> has great built-in features, so this point goes to them. But if you want to explore more email marketing solutions, check out this <a href="https://www.emailtooltester.com/en/blog/best-email-marketing-for-shopify/" target="_blank" rel="noopener noreferrer">blog post on EmailTooltester</a>, which takes a close look at the best newsletter services with Shopify integrations.<br /> <a name="apps"></a></p> <h2><span class="ez-toc-section" id="Round_11_App_Store"></span>Round 11: App Store<span class="ez-toc-section-end"></span></h2> <p>Squarespace launched the <a href="https://www.tooltester.com/out/squarespace-extensions/" target="_blank" rel="noopener noreferrer">Extensions marketplace</a> in December 2019. The selection is still very limited, however, they mainly focus on ecommerce integrations (shipping and accounting apps, for example). It will be interesting to see what else there is to come. However, there are also <a href="https://support.squarespace.com/hc/en-us/articles/206800527" target="_blank" rel="noopener">official integrations</a> that let you embed third party ‘blocks’ on your site &#8211; apps include Bandsintown, Instagram, OpenTable, and more.</p> <p>Shopify’s, on the other hand, is <a href="https://www.tooltester.com/out/shopify-app-store" target="_blank" rel="noopener noreferrer">one of the best ecommerce app stores around</a>. It’s like a features buffet, where you can pick and choose what you want from a variety of paid and free apps. You’ll even find some of the best free apps are built by Shopify themselves, which should remove any worries about a lack of future support for the platform.</p> <p><strong>Winner: <a href="https://www.tooltester.com/out/shopify-vs-squarespace" target="_blank" rel="noopener noreferrer">Shopify</a></strong> should almost get two extra points here because their app store is fantastic.<br /> <a name="dropshipping"></a></p> <h2><span class="ez-toc-section" id="Round_12_Dropshipping"></span>Round 12: Dropshipping<span class="ez-toc-section-end"></span></h2> <p>If you want to run a dropshipping store, both Squarespace and Shopify provide you with integrations to let you do so. Squarespace’s options are <a href="https://support.squarespace.com/hc/en-us/articles/206540877" target="_blank" rel="noopener">slightly more limited</a> &#8211; you have extensions with Printful, Art of Where, Sprocket and Syncee, but not much more.</p> <p>Quite the opposite with Shopify. They invested heavily in dropshipping by acquiring German company <a href="https://www.tooltester.com/en/blog/oberlo-review/">Oberlo</a>, and have tons of possible apps and integrations to make it easy to dropship.</p> <p><strong>Winner</strong>: clearly <a href="https://www.tooltester.com/out/shopify-vs-squarespace" target="_blank" rel="noopener noreferrer"><strong>Shopify</strong></a>. Note that if you are planning to create your first dropshipping business, <a href="https://www.tooltester.com/en/blog/alidropship-review/">AliDropship</a> for <a href="https://www.tooltester.com/en/reviews/woocommerce/" target="_blank" rel="noopener">WooCommerce</a> could be a great alternative.<br /> <a name="pos"></a></p> <h2><span class="ez-toc-section" id="Round_13_POS_Point_of_Sale"></span>Round 13: POS (Point of Sale)<span class="ez-toc-section-end"></span></h2> <p>Shopify is actually one of the leaders for combining offline / online payments, thanks to their hardware for card payments, inventory management, and even full retail <a href="https://www.tooltester.com/out/shopify-pos" target="_blank" rel="noopener">POS system</a>s. The POS Lite plan (ideal for taking payments at market stalls and pop-ups) is included in all Shopify plans; for more advanced features (i.e. if you have a physical store), you’ll need to add on POS Pro, which costs $89/month per location.</p> <p>Squarespace also offers <a href="https://www.tooltester.com/out/squarespace-pos" target="_blank" rel="noopener noreferrer">Point of Sale via Square</a> (it was introduced in November 2019), which uses Square as its payment processor (you need a Square card reader to be able to use it).</p> <p>It’s worth noting that Squarespace’s POS system is only available for US customers &#8211; Shopify POS, on the other hand, can be used in other countries.</p> <p><strong>Winner</strong>: We’ll give this point to <a href="https://www.tooltester.com/out/shopify-vs-squarespace" target="_blank" rel="noopener">Shopify</a>, as their POS system is more widely available and goes a little deeper in functionality.<br /> <a name="multilingual"></a></p> <h2><span class="ez-toc-section" id="Round_14_Multilingual_Stores"></span>Round 14: Multilingual Stores<span class="ez-toc-section-end"></span></h2> <p>Neither are the perfect solutions for multilingual store setups. You can pretty much forget about Squarespace. While they have a <a href="https://www.tooltester.com/out/squarespace-multilingual-site" target="_blank" rel="noopener noreferrer">workaround</a>, it’s not ideal for regular sites, and plain terrible for online stores.</p> <p>Shopify does a much better job, letting you add extra languages to your store, and providing a handful of free themes with in-built language selectors (if this isn’t available on your theme, it can be added with an app). It’s an improvement on previous workarounds (which involved the use of either expensive themes or third-party apps), but is still not as seamless as it could be. That’s because you still need to have a translation app enabled to be able to display translated content.</p> <p><strong>Winner</strong>: <a href="https://www.tooltester.com/out/shopify-vs-squarespace" target="_blank" rel="noopener noreferrer"><strong>Shopify</strong></a> barely takes this one thanks to their paid (and expensive) app. But if running a store in multiple languages is your main goal, look at <a href="https://www.tooltester.com/en/blog/shopify-vs-woocommerce/#multilingual">WooCommerce</a>. You’ll even be able to work in different currencies.<br /> <a name="security"></a></p> <h2><span class="ez-toc-section" id="Round_15_Security"></span>Round 15: Security<span class="ez-toc-section-end"></span></h2> <p>Both platforms are pretty secure by design. SSL comes with all the plans, and you can <a href="https://help.shopify.com/en/manual/your-account/staff-accounts/two-step-authentication" target="_blank" rel="noopener noreferrer">enable 2FA (2-factor authentication)</a> to protect your accounts.</p> <p>In fact, the big advantage of Shopify and Squarespace is that they are closed systems tightly controlled by their developers &#8211; unlike an open-source system like WooCommerce.</p> <p>When it comes to protecting against fraud, Shopify has a system built into Shopify Payments. Since Squarespace doesn’t have their own payment gateway, you will have to rely on Stripe (who still have years of experience with CC transactions).</p> <p><strong>Winner</strong>: <strong>Both</strong> do well here. One point each.<br /> <a name="support"></a></p> <h2><span class="ez-toc-section" id="Round_16_Support"></span>Round 16: Support<span class="ez-toc-section-end"></span></h2> <p>A short while ago we ran a <a href="https://www.tooltester.com/en/blog/website-builder-support/">pretty extensive support test with a number of website builders and online store platforms</a>. Shopify was ranked #2 overall. Squarespace wasn’t bad either, reaching #4 in our list.</p> <p>In fact, both delivered good answers in a timely manner, and the support agents were easy to reach and helpful. The knowledge bases are also well written, and contain a good mix of tutorials, customer questions, and video how-tos.</p> <p><strong>Winner:</strong> Both providers offer great support, but <a href="https://www.tooltester.com/out/shopify-vs-squarespace" target="_blank" rel="noopener noreferrer"><strong>Shopify</strong></a> takes the lead thanks to their phone support channel.</p> <h2><span class="ez-toc-section" id="Side-by-Side_Comparison"></span>Side-by-Side Comparison<span class="ez-toc-section-end"></span></h2> <p>Now, let&#8217;s do a direct comparison of Shopify and Squarespace:<div id="side-by-side" class="table-scroll-container side-by-side-section vs-shortcode"> <table class="table comparison__table" id="side-by-side-table" style="left: 24.99px"> <thead> <tr id="top-sticky-row"> <th> </th> <th> <div class="store-size">Large & Medium Stores</div> <p id="thumbnail-wrapper-13461" class="thumbnail-wrapper"> <a target="" href="https://www.tooltester.com/out/shopify-ecommerce-sbs"> <img loading="lazy" decoding="async" width="200" height="100" src="https://www.tooltester.com/wp-content/uploads/2017/08/shopify_review.png" class="attachment-full size-full wp-post-image" alt="shopify" /> </a> </p> <div class="rating-circle rating-circle--large rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 94%, rgba(230,230,230) 0 100%)"> <span>4.7</span> </div> </th> <th> <div class="store-size">Small Stores</div> <p id="thumbnail-wrapper-13587" class="thumbnail-wrapper"> <a target="" href="https://www.tooltester.com/out/squarespace-ecommerce-sbs"> <img loading="lazy" decoding="async" width="200" height="105" src="https://www.tooltester.com/wp-content/uploads/2017/08/squarespace-logo.png" class="attachment-full size-full wp-post-image" alt="squarespace review" /> </a> </p> <div class="rating-circle rating-circle--large rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 86%, rgba(230,230,230) 0 100%)"> <span>4.3</span> </div> </th> </tr> </thead> <tr class="ease-of-use"> <td> <span class="" data-tippy-content="&lt;p&gt;We look at the sign-up process, instructions and general ease-of-use from a beginners perspective.&lt;/p&gt; " data-tippy-appendTo="parent"> Ease of use <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Shopify has a huge number of features, but it is logically structured. Setting up an online store is not really complicated. Designing and arranging elements can be done with a live preview in the backend.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4.5;" aria-label="4.5 rating is 4.5."></div> </span> </td> <td> <span data-tippy-content="&lt;p&gt;The new product editor has a clean and minimalistic design and is simpler to use than the previous (classic) editor. However navigating the platform presents its own challenges, as things aren’t always easy to find. While creating multiple Store Pages (production collection pages) is theoretically possible, we couldn’t figure out an easy way to make this work&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4;" aria-label="4 rating is 4."></div> </span> </td> </tr> <tr class="choice-and-flexibility-of-templates"> <td> <span class="" data-tippy-content="&lt;p&gt;Whether their themes are responsive and optimized for selling. We also check if they can be modified via the HTML code.&lt;/p&gt; " data-tippy-appendTo="parent"> Choice and flexibility of templates <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Shopify templates are &lt;a href=&quot;https://www.tooltester.com/out/shopify-mobile&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;modern-looking and responsive&lt;/a&gt; (compatible with tablets and smartphones). There’s also enough variety to choose from, and they cover a wide range of categories (fashion, food, art, electronics etc). Unfortunately, it only has 4 free templates, the rest are paid.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4;" aria-label="4 rating is 4."></div> </span> </td> <td> <span data-tippy-content="&lt;p&gt;The selection for online stores isn’t huge, but the &lt;a href=&quot;https://www.tooltester.com/en/blog/squarespace-templates/&quot;&gt;Squarespace templates&lt;/a&gt; pretty much all look great. All designs are responsive, so they will be displayed well on mobile devices.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4;" aria-label="4 rating is 4."></div> </span> </td> </tr> <tr class="seo"> <td> <span class="" data-tippy-content="&lt;p&gt;We check not only how well you can optimize the general website but also specific product pages.&lt;/p&gt; " data-tippy-appendTo="parent"> SEO <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="&lt;p&gt;It comes with most of the SEO features that online stores need. A downside is that some URLs get extra terms added (e.g./products/ or /collections/). Check our &lt;a href=&quot;https://www.tooltester.com/en/blog/shopify-seo/&quot;&gt;detailed SEO review&lt;/a&gt; for more information.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4.5;" aria-label="4.5 rating is 4.5."></div> </span> </td> <td> <span data-tippy-content="&lt;p&gt;You can change all relevant SEO settings like the product page&amp;#8217;s URL, page title and meta description. The only smaller downside is Squarespace&amp;#8217;s relatively slow &lt;a href=&quot;https://www.tooltester.com/en/blog/website-loading-time-statistics/&quot;&gt;loading speed&lt;/a&gt; on mobile devices.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4.5;" aria-label="4.5 rating is 4.5."></div> </span> </td> </tr> <tr class="product-presentation"> <td> <span class="" data-tippy-content="&lt;p&gt;Possibility to add product videos and whether it offers a zoom effect for images.&lt;/p&gt; " data-tippy-appendTo="parent"> Product presentation <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Zoom function, picture gallery, video &amp;#8211; it’s all possible.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="5 rating is 5."></div> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Gives you more control over presentation than most ecommerce platforms. Products are displayed on their own ‘product detail’ page, where you can include over 40 different types of content (e.g. videos, Instagram feeds, calendars, forms for product customization). There’s also the ability to add Amazon product listings and Opentable reservation forms. To increase your customers&amp;#8217; spend you are also able to show &amp;#8216;related items&amp;#8217;.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="5 rating is 5."></div> </span> </td> </tr> <tr class="product-variants"> <td> <span class="" data-tippy-content="&lt;p&gt;What options and variants you can define (e.g. color, size etc.). Is there a maximum number of possible combinations?&lt;/p&gt; " data-tippy-appendTo="parent"> Product variants <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="&lt;p&gt;First you define your options (e.g. size, color, material)– only 3. Then you add the variants (e.g. S,M,L,XL). From that Shopify will then generate all possible combinations, which can be up to 100 per product. If you need more you can use one of their third-party apps. Product customization (e.g. engravings) is also possible, although it requires the use of additional apps / coding, so it’s not the cheapest / simplest solution.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4.5;" aria-label="4.5 rating is 4.5."></div> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Each item can have up to 6 options and 250 variants (SKUs). Managing them in the new product editor is faster and easier than in the classic editor.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4;" aria-label="4 rating is 4."></div> </span> </td> </tr> <tr class="cart-function"> <td> <span class="" data-tippy-content="&lt;p&gt;Whether it features a cart function at all. If yes, can you send a reminder to customers who left their cart without purchasing?&lt;/p&gt; " data-tippy-appendTo="parent"> Cart function <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;The “Abandoned cart recovery” feature is available on all plans, including Basic. Among other things, it allows you to remind your visitors with an automated email to complete their purchase.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Real shopping cart.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="user-ratings"> <td> <span class="" data-tippy-content="&lt;p&gt;Can your shoppers leave reviews for the products they purchased?&lt;/p&gt; " data-tippy-appendTo="parent"> User ratings <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Buyers can leave product reviews if you install a free Shopify-made &lt;a href=&quot;https://apps.shopify.com/product-reviews&quot;&gt;app&lt;/a&gt;, but unfortunately photo reviews require a paid app.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;One of the few ecommerce platforms that offer an integrated way for customers to leave product reviews, without needing to install an app. You can send an automated email to customers to request a review, or import them from Etsy.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="article-numbers"> <td> <span class="" data-tippy-content="" data-tippy-appendTo="parent"> Article numbers </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Add your own SKU (Stock Keeping Unit) numbers to each product.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Squarespace generates SKUs automatically.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="payment-options"> <td> <span class="" data-tippy-content="&lt;p&gt;The options for your customers to pay.&lt;/p&gt; " data-tippy-appendTo="parent"> Payment options <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Credit card (including Stripe and Authorize.net), PayPal, manual payment options and even BitPay for Bitcoins. There are more than &lt;a href=&quot;https://www.tooltester.com/out/shopify-payment-gateways&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;250 external payment processors&lt;/a&gt; available. They have even introduced their own Shopify Payments Gateway. If you don&amp;#8217;t use their payment method, Shopify Payments, you&amp;#8217;ll get hit with extra fees for each transaction; not available in all countries. &lt;a href=&quot;https://www.tooltester.com/out/shopify-payment&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;More details&lt;/a&gt;.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="5 rating is 5."></div> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Accept credit card payments (Visa,  Mastercard and American Express) through Stripe, their payment processor. The fee is $0.30 + 2.9% per transaction. Squarespace charges an additional 3% sales fee in the Business plan, but higher plans reduce it to 0%. Other than that PayPal, Apple Pay, Afterpay (for US, Australia and New Zealand), Square (for &lt;a href=&quot;https://www.tooltester.com/out/squarespace-pos/&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;POS&lt;/a&gt;) are available. Offline payments like cash or bank transfer aren&amp;#8217;t possible.&lt;br /&gt; Find a list of &lt;a href=&quot;https://www.tooltester.com/out/squarespace-ecom-payment&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;all supported payment methods&lt;/a&gt; here.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 3.5;" aria-label="3.5 rating is 3.5."></div> </span> </td> </tr> <tr class="sale-of-digital-goods"> <td> <span class="" data-tippy-content="&lt;p&gt;To sell photos, videos or music, for example.&lt;/p&gt; " data-tippy-appendTo="parent"> Sale of digital goods <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;To sell digital goods and have all the features, you’ll need an app installed (either Shopify’s own or a third-party app). It is possible to limit the number of downloads or the time of availability. Delivery is handled via email. Supports the new rules on charging VAT for digital goods in the European Union.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;The buyer receives a download link via email that will be valid for 24 hours. The max. file size is 300 MB. We liked the fact that there is also a &lt;a href=&quot;https://www.tooltester.com/wp-content/uploads/2017/09/squarespace-commerce-product-types.png&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;special product type&lt;/a&gt; for services such as consulting.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="ssl-encryption"> <td> <span class="" data-tippy-content="&lt;p&gt;Is https being used for the entire store or for the checkout process only?&lt;/p&gt; " data-tippy-appendTo="parent"> SSL encryption <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Customer data and payment transactions are encrypted via SSL (https). Included at no additional cost. You can even use your own checkout domain.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Checkout and payment pages are SSL encrypted.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="customer-log-in-area"> <td> <span class="" data-tippy-content="&lt;p&gt;Whether customers can create accounts for easier repeated shopping.&lt;/p&gt; " data-tippy-appendTo="parent"> Customer log-in area <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Visitors can check out with a guest account or create their own personalized login, which will pre-fill contact details and address upon checkout. The ability to use the widely-recognized Shop Pay checkout system is also a huge advantage.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;The ecommerce plans Basic Commerce and Advanced Commerce provide customer accounts.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="coupon-codes"> <td> <span class="" data-tippy-content="" data-tippy-appendTo="parent"> Coupon codes </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Shopify offers a range of flexible options for discount codes &amp;#8211; fixed price, percentage, free shipping, buy one get one, etc. You can set a maximum amount of usage and expiry date.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Fixed amount off or percentage discounts. Another option is free shipping. The duration can be limited.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="shipping-cost-settings"> <td> <span class="" data-tippy-content="&lt;p&gt;We check how shippings costs work internationally and also whether there is a real-time cost calculator.&lt;/p&gt; " data-tippy-appendTo="parent"> Shipping cost settings <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="&lt;p&gt;There are a ton of options available for shipping rates, including flat rate, free, discounted, and carrier-calculated shipping rates (UPS, FedEx, etc &amp;#8211; more information on how to activate this is in our ‘Shipping’ further section below). You can also print shipping labels from Shopify’s backend.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="5 rating is 5."></div> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Flat-rate or based on the weight of the items.  Furthermore, there are the carriers USPS, FedEx and UPS available for automatically calculated shipping cost. Customer pickup is also an option.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4;" aria-label="4 rating is 4."></div> </span> </td> </tr> <tr class="dropshipping"> <td> <span class="" data-tippy-content="" data-tippy-appendTo="parent"> Dropshipping </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Absolutely possible. The &lt;a href=&quot;https://apps.shopify.com/dsers&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;DSers app&lt;/a&gt; makes the whole process much easier. The basic version is free and offers an extension to import directly from AliExpress as well as plenty of other suppliers. Find out more in our &lt;a href=&quot;https://www.tooltester.com/en/blog/oberlo-review/&quot;&gt;review&lt;/a&gt;. You can also choose fulfillment/dropshipping through the Shopify Fulfillment Network or with services like Amazon.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;It’s possible to connect the store with fulfilment providers like ShipStation, ShipBob and Spocket, but not with marketplaces like AliExpress or Amazon Fulfillment. Artists can integrate stores with on-demand printing services like with Printful, Art of Where and more.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="tax-settings"> <td> <span class="" data-tippy-content="&lt;p&gt;Will it calculate the US sales tax automatically? Can VAT prices (as required in the EU for example) also be shown?&lt;/p&gt; " data-tippy-appendTo="parent"> Tax settings <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Shopify can pull US tax rates automatically. Registration-based taxes are available for some countries; individual tax rates for other countries can be set individually. Allows you to display VAT prices on your product pages. If you have Shopify Plus, you’ll have access to Avalara AvaTax – an external app to manage taxes automatically.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="5 rating is 5."></div> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Automatic tax rates are available for the US only (via a free TaxJar extension). Allows local tax rates (ZIP code based) as well. You can set up individual VAT rates for all countries worldwide. Tax-inclusive pricing can be enabled.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 3;" aria-label="3 rating is 3."></div> </span> </td> </tr> <tr class="article-management"> <td> <span class="" data-tippy-content="&lt;p&gt;Whether it tracks what you have in stock and if there is a reminder email when it falls below a threshold.&lt;/p&gt; " data-tippy-appendTo="parent"> Article management <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Shopify tracks all items you have in stock. There are also settings to receive notifications automatically. There is also a POS system to manage both your online and offline inventory. This allows you to process face-to-face payments.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="5 rating is 5."></div> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Stock control: customers will never be able to place any orders you are not able to fulfill. You can set a threshold for automatic email notifications to you. You are also able to activate a waitlist where your customers can sign up for a notification when the desired item is back in stock.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="5 rating is 5."></div> </span> </td> </tr> <tr class="confirmation-emails-customizable"> <td> <span class="" data-tippy-content="&lt;p&gt;To match your branding, it can help to adapt the look &amp;amp; feel of order confirmation emails.&lt;/p&gt; " data-tippy-appendTo="parent"> Confirmation emails customizable <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Yes. You can edit every notification email as you wish.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="5 rating is 5."></div> </span> </td> <td> <span data-tippy-content="&lt;p&gt;Notification emails are customizable in HTML.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="5 rating is 5."></div> </span> </td> </tr> <tr class="importing-product-data"> <td> <span class="" data-tippy-content="&lt;p&gt;Essential for large stores with many different SKUs.&lt;/p&gt; " data-tippy-appendTo="parent"> Importing product data <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Product data can be imported from Magento, eBay, WordPress and CSV files. Shopify’s Store Importer app will also let you import products from BigCommerce, &lt;a href=&quot;https://www.tooltester.com/en/blog/shopify-vs-etsy/&quot;&gt;Etsy&lt;/a&gt;, PrestaShop, WooCommerce and more. This saves a lot of time and makes moving previous web stores to Shopify easy.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;&lt;a href=&quot;https://www.tooltester.com/out/squarespace-import-export&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;Import products&lt;/a&gt; from your existing Etsy, Shopify or Big Cartel store or via .csv file.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="exporting-product-data"> <td> <span class="" data-tippy-content="" data-tippy-appendTo="parent"> Exporting product data </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Exporting a CSV-file is also possible. You can also use Shopify’s built-in Bulk Editor to make edits to multiple products, without needing to export them.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;It&amp;#8217;s possible to export a product via a .csv file.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="e-commerce-analysis"> <td> <span class="" data-tippy-content="&lt;p&gt;Does it offer its own analytics solution? Can you add Google Analytics?&lt;/p&gt; " data-tippy-appendTo="parent"> E-Commerce analysis <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Shopify offers reports on all its plans. If you need custom reports, you&amp;#8217;ll need the Plus plan or higher. Also, it allows you to integrate Google Analytics.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;There’s an internal tool available, but you can also add a Google Analytics tracking code to the checkout page using the code injection feature.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="exporting-order-data"> <td> <span class="" data-tippy-content="&lt;p&gt;So that you&amp;#8217;ll be able to import it into your accounting software. Some stores even allow a direct integration.&lt;/p&gt; " data-tippy-appendTo="parent"> Exporting order data <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;It’s possible to export orders and finance reports (sales, taxes and payments) in a CSV-file. There are also direct integrations for accounting tools such as Xero and QuickBooks.&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="&lt;p&gt;Export all your orders as a .csv file for your accounting or invoicing software. There is also a &lt;a href=&quot;https://www.tooltester.com/out/squarespace-extensions&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;direct integration&lt;/a&gt; with TaxJar and Xero (US only).&lt;/p&gt; " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="support"> <td> <span class="" data-tippy-content="" data-tippy-appendTo="parent"> Support </span> </td> <td> <p class="u-mb"><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> FAQ</p> <p class="u-mb"><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> Chat</p> <p class="u-mb"><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> Email</p> <p><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> Telephone</p> </td> <td> <p class="u-mb"><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> FAQ</p> <p class="u-mb"><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> Chat</p> <p class="u-mb"><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> Email</p> <p><span> <svg width="11" height="11" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.28.22A.75.75 0 1 0 .22 1.28l4.152 4.153L.22 9.585a.75.75 0 0 0 1.06 1.06l4.153-4.152 4.152 4.153a.75.75 0 1 0 1.06-1.06L6.494 5.432l4.153-4.153A.75.75 0 1 0 9.586.22L5.432 4.372 1.28.22Z" fill="#E97979"/></svg> </span> Telephone</p> </td> </tr> <!--PRICE--> <tr class="align-top"> <td> <hp>Prices</p> </td> <td> <div class="comparison__table--prices"><p><b>Basic Shopify</b> $29</p><p><b>Shopify</b> $79</p><p><b>Advanced Shopify</b> $299 </p></div></div></div> </td> <td> <div class="comparison__table--prices"><p><b>Business</b> $23</p><p><b>Online Stores Basic</b> $28</p><p><b>Online Stores Advanced</b> $52</p></div></div></div> </td> </tr> <!----><tr id="overall-rating"> <td> <p class="white-tooltip big-and-bold like-h5"> Overall rating </p> </td> <td> <span data-tippy-content="&lt;p&gt;An excellent solution both for ambitious beginners and professionals with some budget. Shopify offers you a platform that makes selling not only easy but also provides the tools to improve your sales. Definitely not the cheapest solution out there but thanks to their support and ecosystem, Shopify takes much of the headache out of running an online store. &lt;a href=&quot;https://www.tooltester.com/out/shopify-trial&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;Try it for free&lt;/a&gt;.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4.7;" aria-label=" rating is 4.7."></div> </span> </td> <td> <span data-tippy-content="&lt;p&gt;&lt;a href=&quot;https://www.tooltester.com/out/squarespace-store&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;Squarespace’s&lt;/a&gt; ecommerce platform is full of surprises, letting sellers create a sleek and polished online store with very little effort. It’s ideal for smaller operations, solopreneurs, and bloggers who want to get started in selling products, digital content, services, and subscriptions. However, its lack of multicurrency and multilingual features make it less than ideal for those looking to sell to international markets.&lt;/p&gt; " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4.3;" aria-label=" rating is 4.3."></div> </span> </td> </tr> <tr class="actions"> <td>&nbsp;</td> <td> <p> <a href="https://www.tooltester.com/en/reviews/shopify/"> READ FULL REVIEW </a> </p> <p> <a href="https://www.tooltester.com/out/shopify-ecommerce-sbs" target="_blank" class="btn btn--quaternary"> Try it now! </a> </p> </td> <td> <p> <a href="https://www.tooltester.com/en/reviews/squarespace-review/ecommerce/"> READ FULL REVIEW </a> </p> <p> <a href="https://www.tooltester.com/out/squarespace-ecommerce-sbs" target="_blank" class="btn btn--quaternary"> Try it Now! </a> </p> </td> </tr> </table> </div><br /> <a name="conclusion"></a></p> <h2><span class="ez-toc-section" id="The_Bottom_line_When_to_Choose_Shopify_or_Squarespace"></span>The Bottom line: When to Choose Shopify or Squarespace<span class="ez-toc-section-end"></span></h2> <p>In all honesty, I’m surprised to see Squarespace did so well in this comparison. For a company that was mostly known for sleek blogs, they’re really upped their game in terms of ecommerce features. Who knows what they’ll be able to achieve in a few more years?</p> <p>Still, Shopify is the undisputed king of e-commerce, simply because it’s what they’ve done for so long, and what they do best.</p> <p><strong>Choose Squarespace: </strong></p> <ul> <li>If you want an easy-to-manage and small store attached to a great-looking website or blog</li> <li>You can’t get Shopify Payments in your country</li> <li>You only sell digital products or services (it’s also the better option for selling subscriptions).</li> <li>You won&#8217;t grow your store to infinity and beyond.</li> </ul> <p>&gt; <a href="https://www.tooltester.com/out/squarespace-vs-shopify" target="_blank" rel="noopener noreferrer">Try Squarespace 14 days for free</a> or read our detailed <a href="https://www.tooltester.com/en/reviews/squarespace-review/">Squarespace review</a>.</p> <p><strong>Choose Shopify:</strong></p> <ul> <li>If you are serious about ecommerce</li> <li>You want a shop that will grow in size or expand globally (e.g. with a multilingual store)</li> <li>You want extra apps and features, or build a dropshipping business.</li> <li>If you are planning to use Abandoned Cart Saver emails (available in all Shopify plans)</li> <li>If you are planning to sell digital products to EU countries (easier <a href="https://www.tooltester.com/out/shopify-eu-vat" target="_blank" rel="noopener">VAT management</a>)</li> </ul> <p>&gt; <a href="https://www.tooltester.com/out/shopify-vs-squarespace" target="_blank" rel="noopener noreferrer">Try Shopify 3 days for free</a> (then for $1/month for 3 months), or read our detailed <a href="https://www.tooltester.com/en/reviews/shopify/">Shopify review</a>.</p> <p>But there are also other <a href="https://www.tooltester.com/en/blog/squarespace-alternatives/">Squarespace</a> and <a href="https://www.tooltester.com/en/blog/shopify-alternatives/">Shopify alternatives</a> to consider:</p> <ul> <li>Choose Wix if you are looking for more design flexibility and ease of use (read our <a href="https://www.tooltester.com/en/reviews/wix-review/ecommerce/">Wix ecommerce review</a>)</li> <li>Choose WooCommerce if you really need a multilingual shop or you simply are in love with WordPress (read our <a href="https://www.tooltester.com/en/reviews/woocommerce/">WooCommerce review</a>)</li> <li>If you don&#8217;t like Squarepace, but you&#8217;re not sure about Shopify, read our <a href="https://www.tooltester.com/en/reviews/bigcommerce/">BigCommerce review</a>; it&#8217;s the most natural alternative to Shopify (see our <a href="https://www.tooltester.com/en/blog/shopify-vs-bigcommerce/">Shopify vs BigCommerce</a> comparison).</li> </ul> <p>And don’t forget that you can see a full <a href="https://www.tooltester.com/en/ecommerce-platforms/">side by side comparison of the various online store platforms</a>. Or discover which was the <a href="https://www.tooltester.com/en/best-ecommerce-website-builder/">best ecommerce website builder</a> in our extensive tests.</p> <p>Still confused? Try <a href="https://www.tooltester.com/en/start-online-stores/">our ecommerce starter guide</a>, or don’t hesitate to comment and ask questions below!</p> <p>&nbsp;</p> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.tooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-250x300.png" alt="Robert Brandl" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/robert/">Robert Brandl</a> <span class="author-checkmark" data-tippy-content="<strong>Robert</strong><br>Founder and CEO<br>BA (Hons) Munich University MUAS<br>At Tooltester since 2009<br>128 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Founder and CEO</p> <p class="author-row__description">Hi, my name is Robert Brandl! I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester offers this knowledge to you, hopefully saving you endless hours of research.</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/CAI-250x300.png" alt="Cai Ellis" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/cai/">Cai Ellis</a> <span class="author-checkmark" data-tippy-content="<strong>Cai</strong><br>SEO Manager<br>Master in Design for Interactive Media (Middlesex University)<br>At Tooltester since 2021<br>11 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">SEO Manager</p> <p class="author-row__description">Hi! My name is Cai. Over the years, I've used countless hosting providers, built innumerable ecommerce stores and picked up a bit of SEO know-how too. If you've got questions about these or any related subjects, I'll be happy to help!</p> </div> </div> <a href="https://www.tooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>05 Feb 2024 - Changes to Shopify free trial<br /> 25 Mar 2022 - Smaller updates and corrections.<br /> 14 Mar 2022 - Squarespace pricing changes.<br /> 25 Feb 2022 - General updates.<br /> 07 Jul 2021 - General updates.<br /> 02 Jul 2021 - Multilingual feature update.<br /> 15 Oct 2020 - A few minor updates.<br /> 12 Dec 2019 - Squarespace Extensions launched.<br /> 13 Nov 2019 - Squarespace added their own POS solution.<br /> 14 Oct 2019 - Video review added.<br /> 04 Oct 2019 - SmartFinder added.</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>THE BEHIND THE SCENES OF THIS BLOG</h3> <p><p>This article has been written and researched following a precise methodology.</p> </p> <a href="https://www.tooltester.com/en/tooltester-methodology/" class="btn"> Our methodology </a> </div> </div> </div> </div> </article> <section class="section-spacing-l u-bg-cream" id="reader-comments"> <div class="container container-width-xs"> <div class="wrapper" id="comments-page"> <div class="container-fluid"> <h2 class="u-mb">Comments</h2> <div id="disqus_thread"></div> <script> const disqusInstance = { post_url: "https://www.tooltester.com/en/blog/shopify-vs-squarespace/", post_id: "55403 https://www.websitetooltester.com/?p=55403", page_title: "Shopify vs Squarespace <span>Who is Your Online Store Super Hero?</span>", init: function() { document.addEventListener('DOMContentLoaded', () => { this.addEvents(); }); }, addEvents: function() { this.loadDisqus(); }, loadDisqus: function() { this.disqus_observer = new IntersectionObserver((entries) => { if(entries[0].isIntersecting) { let post_url = this.post_url; let post_id = this.post_id; let page_title = this.page_title; window.disqus_config = function() { this.page.url = post_url; this.page.identifier = post_id; this.page.title = page_title; }; (function() { var d = document, s = d.createElement('script'); s.src = 'https://cmstestlabor.disqus.com/embed.js'; s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })(); this.disqus_observer.disconnect(); } }, { threshold: [0] }); this.disqus_observer.observe(document.querySelector("#disqus_thread")); }, }; disqusInstance.init(); </script> <script id="dsq-count-scr" src="//cmstestlabor.disqus.com/count.js" async></script> </div> </div> </div> </section> </main> <!-- Structured Data --> <script type="application/ld+json">[{"@context":"http:\/\/schema.org\/","@type":"WPHeader","position":"1","headline":"Shopify vs Squarespace <span>Who is Your Online Store Super Hero?<\/span>"},{"@context":"http:\/\/schema.org","@type":"WPFooter","position":"3","cssSelector":"footer","@id":"#white-footer","copyrightHolder":"ToolTester Network","publisher":"ToolTester Network","copyrightYear":"2009","url":"https:\/\/www.tooltester.com\/en\/contact\/"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","mainEntityofPage":{"@type":"WebPage","@id":"https:\/\/www.tooltester.com\/en\/blog\/shopify-vs-squarespace\/"},"headline":"Shopify vs Squarespace <span>Who is Your Online Store Super Hero?<\/span>","image":{"@type":"ImageObject","url":"https:\/\/www.tooltester.com\/wp-content\/uploads\/2019\/09\/Shopify-Vs-Squarespace-170x170.jpg","width":0,"height":0},"datePublished":"2019-09-03","dateModified":"2024-10-31","author":{"@type":"Person","name":"Robert Brandl"},"publisher":{"@type":"Organization","name":"Tooltester","url":"https:\/\/www.tooltester.com","logo":{"@type":"ImageObject","url":"https:\/\/www.tooltester.com\/favicon.svg","caption":"Tooltester.com logo","width":"240","height":"240"}}},{"@context":"http:\/\/schema.org","@type":"Webpage","@id":"https:\/\/www.tooltester.com\/#webpage","url":"https:\/\/www.tooltester.com","name":"Shopify vs Squarespace 2024 - An Unequal Fight. 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