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Feifei Liu | International UX Researcher at Nielsen Norman Group
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<use href="#icon-search"> </svg> </button> </form> </nav> </header> <main id="main"> <header> <div class="wrapper"> <h1 class="article-h1">Feifei Liu</h1> <span class="title">International UX Researcher</p> </div> </header> <section class="m-pb-6"> <div class="wrapper"> <div class="twelve column grid"> <div class="three wide"> <img loading="lazy" class="mt-2 portrait only small large desktop" src="https://media.nngroup.com/media/people/photos/IMG_6074.jpg.600x600_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/people/photos/IMG_6074.jpg.600x600_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/people/photos/IMG_6074.jpg.1200x1200_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> </div> <div class="nine wide bio"> <img loading="lazy" class="only mobile portrait" src="https://media.nngroup.com/media/people/photos/IMG_6074.jpg.600x600_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/people/photos/IMG_6074.jpg.600x600_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/people/photos/IMG_6074.jpg.1200x1200_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <p>Feifei Liu (刘菲菲) is a International UX Researcher with Nielsen Norman Group. She focuses on planning and conducting research. Her background in psychology and human-computer interaction gives her expertise in a wide variety of quantitative and qualitative research methodologies.</p> <p>Feifei’s research investigates a variety of design issues that impact user experience. Her areas of special interest include: information-seeking behaviors; the cultural differences in design preferences; and UX for children.</p> <p>Prior to joining Nielsen Norman Group, Feifei worked as a Research Associate in Peking University for 3 years and in Indiana University Bloomington for 1 year. In the Developmental and Comparative Psychology Lab of Peking University, she led and conducted eyetracking studies on children with autism spectrum disorders to investigate their attention patterns. In the Cultural Research in Technology Lab at Indiana University, she conducted research to help menopausal women to reflect and increase self-awareness.</p> <p>Feifei holds a Master of Science in Human-Computer Interaction Design from Indiana University Bloomington. She has a Bachelor of Science in Psychology from Peking University with the distinction of Excellent Graduate. Feifei is based in Raleigh, North Carolina.</p> </div> </div> </div> </section> <section class="collapsable-content m-pb-6"> <div class="wrapper"> <h2 class="only small large desktop mb-2">Publications</h2> <h2 class="only mobile neutral collapse-link"><span class="icon fa fa-caret-right"></span> Publications</h2> <div class="collapsable mobile collapsed"> <div class="twelve column grid"> <div class="eight wide"> <h3 class="mb-2">Articles and Videos</h3> <ul class="no-bullet publications"> <li class="video publication teaser"> <a href="/videos/livestream-ecommerce-tips/"> <div class="fixed two column grid"> <div class="content"> <p class="title">Livestream Ecommerce: 7 Tips for Good UX</p> <p> <time>August 28, 2024</time> </p> <p class="description">Livestream shopping allows real-time interaction and purchasing. To excel, businesses should choose the right platform, act professionally, offer rewards, streamline purchasing, and promote sessions strategically.</p> </div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Tips_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Tips_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Tips_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </div> </div> </a> </li> <li class="article publication teaser"> <a href="/articles/prompt-controls-genai/"> <p class="title">Prompt Controls in GenAI Chatbots: 4 Main Uses and Best Practices</p> <div class="text"> <p> <time>August 2, 2024</time> <span class="description">When following good practices, prompt controls can increase the discoverability of genAI chatbots’ features, offer inspiration, and minimize manual user input.</span> </p> </div> </a> </li> <li class="video publication teaser"> <a href="/videos/international-usability-testing/"> <div class="fixed two column grid"> <div class="content"> <p class="title">International Usability Testing: 3 Factors to Consider</p> <p> <time>July 1, 2024</time> </p> <p class="description">International usability testing examines how people from different regions use products. For successful testing, decide on the format, ensure clear communication despite language barriers, and select a facilitator familiar with the local context.</p> </div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/International_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/International_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/International_Usability_Testing_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </div> </div> </a> </li> <li class="video publication teaser"> <a href="/videos/livestream-for-business/"> <div class="fixed two column grid"> <div class="content"> <p class="title">Is Livestream Selling Right for Your Business?</p> <p> <time>May 6, 2024</time> </p> <p class="description">Livestream ecommerce offers a dynamic platform for real-time interaction and product demonstration. Follow these tips to determine if livestream selling is worth it for your business.</p> </div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </div> </div> </a> </li> <li class="article publication teaser"> <a href="/articles/new-AI-users-onboarding/"> <p class="title">New Users Need Support with Generative-AI Tools</p> <div class="text"> <p> <time>March 29, 2024</time> <span class="description">First-time users of Chinese gen-AI chatbots struggled to understand the tools’ functionality. Better onboarding is necessary to avoid confusion.</span> </p> </div> </a> </li> <li class="video publication teaser"> <a href="/videos/zeigarnik-effect/"> <div class="fixed two column grid"> <div class="content"> <p class="title">How to Use the Zeigarnik Effect in UX</p> <p> <time>March 27, 2024</time> </p> <p class="description">The Zeigarnik effect suggests that unfinished tasks are more memorable than completed ones. In UX design, we can leverage this effect to encourage user engagement and task completion.</p> </div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Zeigarnik_Effect_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Zeigarnik_Effect_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Zeigarnik_Effect_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </div> </div> </a> </li> </ul> <p class="my-0"><a href="/articles/author/feifei-liu/">More articles and videos by Feifei Liu</a></p> </div> <div class="panel four wide"> <h3>Reports</h3> <ul class="no-bullet mt-2 mb-6"> <p>Ecommerce User Experience (3 reports)</p> <ul> <li> <a href="/reports/ecommerce-ux-shopping-carts-checkout-registration/">Vol. 04: Shopping Carts, Checkout and Registration</a> </li> <li> <a href="/reports/ecommerce-ux-international-purchasers/">Vol. 10: International Purchasers</a> </li> <li> <a href="/reports/ecommerce-transactional-email-confirmation-message/">Vol. 12: Transactional Email, Confirmation Messages, and Notifications</a> </li> </ul> <ul> <li> <a href="/reports/how-people-read-web-eyetracking-evidence/">How People Read Online: The Eyetracking Evidence</a> </li> <li> <a href="/reports/social-media-user-experience/">Social Media UX: User-Centered Social Strategies</a> </li> <li> <a href="/reports/children-on-the-web/">UX Design for Children (Ages 3-12)</a> </li> <li> <a href="/reports/ux-metrics-roi/">UX Metrics and ROI</a> </li> </ul> </ul> </div> </div> </div> </div> </section> <section class="padded collapsable-content"> <div class="wrapper"> <h2 class="only small large desktop mb-2">More about Feifei</h2> <h2 class="only mobile neutral collapse-link"><span class="icon fa fa-caret-right"></span> More about 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