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researchers are also experts in a variety of methods for different research goals. Talk to us about what you hope to learn from your research project, and we can recommend the best research method, design a study, carry it out, analyze the results, and deliver a detailed report on the findings to help move your design process forward.</p> </div> <div class="four wide"> <p class="mt-0"><em>Contact us to learn more about Customized User Research:</em></p> <p> <a href="mailto:consulting@nngroup.com">consulting@nngroup.com</a><br> <a href="tel:+1 (415) 636-5011">+1 (415) 636-5011</a> </p> </div> </div> </div> </section> <section class="py-2"> <div class="wrapper"> <h2>Customized Research Techniques</h2> <div class="two column grid techniques mt-2"> <div class="technique"> <div class="spacer"> </div> <div class="title"><h3>Card Sorting</h3></div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/pagebits/data/images/Icons-11-compressor.png" class="section-icon"> </div> <div> <p>Improve your information architecture and navigation labels by learning how users expect information to be organized.</p> </div> </div> <div class="technique"> <div class="spacer"> </div> <div class="title"><h3>Eyetracking</h3></div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/pagebits/data/images/Icons-12-compressor.png" class="section-icon"> </div> <div> <p>Precisely measure user interactions with an interface and learn exactly which design elements people notice and spend the most time viewing.</p> </div> </div> <div class="technique"> <div class="spacer"> </div> <div class="title"><h3>Tree Testing</h3></div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/pagebits/data/images/Icons-13-compressor.png" class="section-icon"> </div> <div> <p>Assess whether people can find important content and features using your current (or proposed) navigation menu hierarchy.</p> </div> </div> <div class="technique"> <div class="spacer"> </div> <div class="title"><h3>User Interviews</h3></div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/pagebits/data/images/Icons-14-compressor.png" class="section-icon"> </div> <div> <p>Discover user motivations and expectations with in-depth conversations, analyzed by experts to extract insights.</p> </div> </div> <div class="technique"> <div class="spacer"> </div> <div class="title"><h3>Diary Studies</h3></div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/pagebits/data/images/Icons-15-compressor.png" class="section-icon"> </div> <div> <p>Understand long-term interaction and conversion cycles by collecting user diary entries over time.</p> </div> </div> <div class="technique"> <div class="spacer"> </div> <div class="title"><h3>Custom Research</h3></div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/pagebits/data/images/Icons-16-compressor.png" class="section-icon"> </div> <div> <p>NN/g expert researchers can modify (or invent) new research methods to answer your questions. Contact us to learn more.</p> </div> </div> </div> </div> </section> <section class="py-2"> <div class="wrapper"> <h2>Pricing and Next Steps</h2> <p>Pricing varies depending on the scope and length of the project, but specialized research projects typically start at $40K USD.</p> </div> </section> <section class="padded contact pt-0"> <div class="wrapper"> <p><em>Contact us to learn more about Customized User Research:</em></p> <p><a href="mailto:consulting@nngroup.com">consulting@nngroup.com</a></p> <p><a href="tel:+1 (415) 636-5011">+1 (415) 636-5011</a></p> </div> </section> </main> <footer class="footer"> <div class="wrapper row"> <div class="subscribe"> <h2 class="title-large">Subscribe to Our Newsletter</h2> <p class="body-medium">Get weekly UX articles, videos, and upcoming training events straight to your inbox.</p> <form class="form-validated" action="https://nngroup.us4.list-manage.com/subscribe/post?u=538d934a891681a5d850bb4e5&id=7f29a2b335" id="subscribe-form" method="post" 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