Drift réserve 70% de ses RDV grâce aux portables de Cognism

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href="https://www.cognism.com/fr/integrations"> <div class="mega-menu-level-2__link-text"> Intégrations </div> <div class="mega-menu-level-2__link-sub-text"> Connectez vos outils </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-both cols-3" style="min-width: 350px;"> <div class="mega-menu-level-2__column-title"> Pourquoi Cognism </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-flag-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/sales-intelligence"> <div class="mega-menu-level-2__link-text"> À quoi sert la sales intelligence </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-revenue-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/retour-sur-investissement"> <div class="mega-menu-level-2__link-text"> Retour sur investissement </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="https://www.cognism.com/fr/nos-donnees"> Données </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Data </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-dashboard-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/nos-donnees"> <div class="mega-menu-level-2__link-text"> À propos de nos données </div> <div class="mega-menu-level-2__link-sub-text"> En savoir plus sur nos données </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-phone-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/entrer-en-contact"> <div class="mega-menu-level-2__link-text"> Les contacts </div> <div class="mega-menu-level-2__link-sub-text"> Contactez les prospects que vous voulez atteindre </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-context-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/donnees-contextuelles"> <div class="mega-menu-level-2__link-text"> Le contexte </div> <div class="mega-menu-level-2__link-sub-text"> Soyez pertinent grâce à une combinaison de signaux et d'intention </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-compliance-security-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/conformite"> <div class="mega-menu-level-2__link-text"> La conformité </div> <div class="mega-menu-level-2__link-sub-text"> Créez des relations d'affaires en toute confiance </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Clients </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Success Stories </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/cas-d-usage"> <div class="mega-menu-level-2__link-text"> Cas d'usage </div> <div class="mega-menu-level-2__link-sub-text"> Découvrez pourquoi + de 3000 entreprises utilisent Cognism </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-awards-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/avis-clients"> <div class="mega-menu-level-2__link-text"> Les avis de nos clients </div> <div class="mega-menu-level-2__link-sub-text"> Ce que nos clients pensent de nous et nos distinctions </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-praise-raving-fans-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/programme-ambassadeurs"> <div class="mega-menu-level-2__link-text"> Cognism Champions </div> <div class="mega-menu-level-2__link-sub-text"> Un programme d'Advocacy qui récompense nos clients </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Ressources </a> <div class="mega-menu-level-2 cols--2 has-cta"> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 460px;"> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-edit-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/ressources"> <div class="mega-menu-level-2__link-text"> Toutes les ressources </div> <div class="mega-menu-level-2__link-sub-text"> Ressources pour les professionnels de vente et marketing </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/fr/blog"> Blog </a> <a href="https://info.cognism.com/fr/newsletters"> Newsletter </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://www.cognism.com/fr/top-flop-live"> Top Flop Live </a> <a href="https://www.cognism.com/fr/le-ring-podcast"> Le Ring Podcast </a> <a href="https://www.cognism.com/fr/prospect-podcast"> Prospect Podcast </a> <a href="https://www.cognism.com/fr/sales-zone"> Sales Zone </a> <a href="https://www.cognism.com/fr/inbound-zone"> Inbound Zone </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-interactive-resources-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/interactive-resources"> <div 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hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><span class="hs-cta-wrapper" id="hs-cta-wrapper-06b9739e-85e6-4837-857f-716ae56d07e1"><span class="hs-cta-node hs-cta-06b9739e-85e6-4837-857f-716ae56d07e1" id="hs-cta-06b9739e-85e6-4837-857f-716ae56d07e1"><a href="https://cta-redirect.hubspot.com/cta/redirect/2340453/06b9739e-85e6-4837-857f-716ae56d07e1" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-06b9739e-85e6-4837-857f-716ae56d07e1" style="border-width:0px;" height="1242" width="1017" src="https://no-cache.hubspot.com/cta/default/2340453/06b9739e-85e6-4837-857f-716ae56d07e1.png" alt="Sales Zone"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2340453, '06b9739e-85e6-4837-857f-716ae56d07e1', {"useNewLoader":"true","region":"na1"}); </script></span></span> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="https://www.cognism.com/fr/tarifs"> Tarifs </a> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Entreprise </a> <div class="mega-menu-level-2 cols--2 has-cta"> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 310px;"> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-info-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/a-propos-de-nous"> <div class="mega-menu-level-2__link-text"> À propos de Cognism </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" 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</div> </div> </nav> </div> <div class="mobile-mega-menu-wrapper"> <div class="mega-menu-level-2__column title-display- cols-2 "> <div class="mega-menu-level-2__column-title"> Cas d'utilisation </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-sales-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/vente"> <div class="mega-menu-level-2__link-text"> Pour la vente </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-marketing-conversation-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/marketing"> <div class="mega-menu-level-2__link-text"> Pour le marketing </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-revops-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/analyse-vente-revenus"> <div class="mega-menu-level-2__link-text"> Pour l'analyse / RevOps </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-suitcase-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/recrutement"> <div class="mega-menu-level-2__link-text"> Recrutement </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display- cols-2 "> <div class="mega-menu-level-2__column-title"> Produits </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-search-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/prospector"> <div class="mega-menu-level-2__link-text"> Prospector </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-enhance-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/enrichissement-des-donnees"> <div class="mega-menu-level-2__link-text"> Enrichissement </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-chrome-extension-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/extension-chrome"> <div class="mega-menu-level-2__link-text"> Extension Chrome </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-pin-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/intention-d-achat"> <div 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class="blog-post__date-time-separator">|</div> <div class="blog-post__type"><div id="hs_cos_wrapper_blog-post-type" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">Article</div></div> </div> <h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Drift réserve 70% de ses RDV grâce aux portables de Cognism</span></h1> </div> </div> </div> </div> </div> <div class="dnd-section"> <div class="blog-post__main-content row-fluid"> <div class="blog-post__sidebar"> <div class="blog-post__meta"> 7 minute read<br> By: <a href="https://www.cognism.com/fr/blog/author/charlotte-de-beaumont">Charlotte de Beaumont</a><br> <a href="https://www.cognism.com/fr/blog/tag/vente">Vente, </a> <a href="https://www.cognism.com/fr/blog/tag/données-b2b">Données B2B</a> </div> <div id="hs_cos_wrapper_blog-post-featured-people" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div id="hs_cos_wrapper_blog-social-sharing" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="blog-social-sharing-wrapper"> <div class="blog-social-sharing__item"> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https://www.cognism.com/fr/blog/cas-d-usage-drift&utm_medium=social&utm_source=linkedin"> <svg data-src="https://fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/linkedin-circle.svg" data-cache="disabled"></svg> </a> </div> <div class="blog-social-sharing__item"> <a href="https://twitter.com/intent/tweet?original_referer=https://www.cognism.com/fr/blog/cas-d-usage-drift&utm_medium=social&utm_source=twitter&url=https://www.cognism.com/fr/blog/cas-d-usage-drift&utm_medium=social&utm_source=twitter&source=tweetbutton&text="> <svg data-src="https://fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/twitter-square.svg" data-cache="disabled"></svg> </a> </div> <div class="blog-social-sharing__item"> <a href="http://www.facebook.com/share.php?u=https://www.cognism.com/fr/blog/cas-d-usage-drift&utm_medium=social&utm_source=facebook"> <svg data-src="https://fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/facebook-circle.svg" data-cache="disabled"></svg> </a> </div> <div class="blog-social-sharing__item email-icon"> <a href="mailto:?subject=Check%20out%20https://www.cognism.com/fr/blog/cas-d-usage-drift&utm_medium=social&utm_source=email&body=Check%20out%20https://www.cognism.com/fr/blog/cas-d-usage-drift&utm_medium=social&utm_source=email"> <svg data-src="https://fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/email-dark.svg" data-cache="disabled"></svg> </a> </div> </div></div> <div id="hs_cos_wrapper_blog-in-page-sticky-menu-cta" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="blog-sticky-card-spacer-top"></div> <div id="blog_in_page_sticky_menu_cta" class="in-page-menu-card sticky-card blog-sticky-section"> <div class="in-page-menu-card__title"> <h5>Dans cet article :</h5> </div> <div class="in-page-menu-card__links"> <div class="in-page-menu-card__links-wrapper"> <div class="in-page-menu-card__link-item"> <a href="#a1">L'entreprise</a> </div> <div class="in-page-menu-card__link-item"> <a href="#a2">Le défi</a> </div> <div class="in-page-menu-card__link-item"> <a href="#a3">La solution</a> </div> <div class="in-page-menu-card__link-item"> <a href="#a4">Les résultats</a> </div> <div class="in-page-menu-card__link-item"> <a href="#a5">Pourquoi Drift recommende Cognism</a> </div> </div> <div class="blog-sticky-card-spacer-bottom"></div> <div class="in-page-menu-card__cta"> <a href="https://www.cognism.com/fr/demo" class="button button-style background-plum_600 background-hover-plum_600 border-plum_600 border-hover-plum_600 button-text-white button-text-hover-white with-arrow arrow-right-side arrow-right" target="_blank" rel="noopener">Réserver une démo</a> </div> </div> </div></div> </div> <div class="blog-post__body"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p style="font-weight: bold;">Drift, la première plateforme cloud conversationnelle utilise la <a href="/fr/blog/base-de-donnees-prospects" rel="noopener" target="_blank">base de données prospects</a> de Cognism pour :</p> <ul> <li aria-level="1">Enrichir ses données existantes avec des <a href="/fr/blog/diamond-data" rel="noopener" target="_blank">numéros de téléphone portable vérifiés par téléphone</a> - en remplaçant ZoomInfo et LeadIQ pour toutes ses équipes internationales.</li> <li aria-level="1">Obtenir un rendement en moins de 30 jours et gagner l'adhésion immédiate du directeur financier. </li> <li aria-level="1">Diviser par 5 le temps de prospection sur LinkedIn.  </li> <li aria-level="1">Réserver 70 % de ses rendez-vous outbound grâce aux numéros mobiles de Cognism. </li> <li aria-level="1">Accélérer ses processus de vente en s'intégrant de manière transparente à Salesforce et à Outreach.  </li> <li aria-level="1">Bénéficier d'un taux d'adoption élevé dans les 30 premiers jours.</li> </ul> <br> <div style="text-align: left; line-height: 1;"><strong>Site web :</strong> <a href="http://www.drift.com/" rel="noopener" target="_blank">www.drift.com</a><br><strong>Nombre d’employés :</strong> 700<br><strong>Secteur :</strong> Développement de logiciels <br><strong>Siège social :</strong> Boston, Etats-Unis<br><strong>Equipe utilisant le produit :</strong> Ventes</div> <a id="a1" data-hs-anchor="true"></a> <p><a href="https://www.cognism.com/fr/demo" rel="noopener" target="_blank"><span style="color: #000000;"><img src="https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-nouveau-fournisseur-de-donnees-fr.webp?width=1376&height=528&name=cta-nouveau-fournisseur-de-donnees-fr.webp" width="1376" height="528" loading="lazy" alt="cta-nouveau-fournisseur-de-donnees-fr" style="height: auto; max-width: 100%; width: 1376px;" srcset="https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-nouveau-fournisseur-de-donnees-fr.webp?width=688&height=264&name=cta-nouveau-fournisseur-de-donnees-fr.webp 688w, https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-nouveau-fournisseur-de-donnees-fr.webp?width=1376&height=528&name=cta-nouveau-fournisseur-de-donnees-fr.webp 1376w, https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-nouveau-fournisseur-de-donnees-fr.webp?width=2064&height=792&name=cta-nouveau-fournisseur-de-donnees-fr.webp 2064w, https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-nouveau-fournisseur-de-donnees-fr.webp?width=2752&height=1056&name=cta-nouveau-fournisseur-de-donnees-fr.webp 2752w, https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-nouveau-fournisseur-de-donnees-fr.webp?width=3440&height=1320&name=cta-nouveau-fournisseur-de-donnees-fr.webp 3440w, https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-nouveau-fournisseur-de-donnees-fr.webp?width=4128&height=1584&name=cta-nouveau-fournisseur-de-donnees-fr.webp 4128w" sizes="(max-width: 1376px) 100vw, 1376px"></span></a></p> <h2><span style="color: #000000;">L’entreprise<br></span></h2> <p><a href="https://www.drift.com/" style="color: #6a67ff;" rel="noopener" target="_blank"><span>Drift</span></a> est une plateforme de marketing conversationnel. Basée à Boston avec des bureaux en Europe, au Mexique et en Amérique du Nord, l'entreprise fait partie des 2% d'entreprises financées par un fonds de capital-risque et dirigées par des fondateurs latinos. </p> <p>Drift aide le marketing conversationnel, les ventes conversationnelles et le service conversationnel grâce à une plateforme unique qui intègre chatbots, emails et vidéos et permet de développer des expériences personnalisées grâce à l'intelligence artificielle (IA) à toutes les étapes du parcours client.  </p> <p>Plus de 5 000 clients utilisent Drift pour offrir une expérience d'achat plus agréable et plus humaine qui renforce la confiance et accroît les recettes. Drift est en train de construire une entreprise équitable et durable pour transformer la façon dont les entreprises achètent auprès des entreprises.</p> <a id="a2" data-hs-anchor="true"></a> <h2>Le défi</h2> <p>Nous avons interrogé <a href="https://www.linkedin.com/in/iannuzziml/" style="color: #6a67ff;" rel="noopener" target="_blank"><span>Michael Iannuzzi</span></a>, directeur marketing et développement des ventes chez Drift, qui soutient les équipes de vente en EMEA et en Amérique du Nord.  </p> <p><strong>Quelles lacunes en matière de données comptiez-vous combler avec Cognism ?  </strong></p> <p>"Je travaille dans le secteur des ventes SaaS depuis 2015. À l'époque, il était tabou d'appeler les prospects sur leur mobile car la plupart des gens étaient habitués à être joints sur leur ligne directe professionnelle. La pandémie a tout chamboulé, car les personnes n'étaient plus joignables au bureau."</p> <p>"Le <a href="/fr/blog/cold-calling-vente" rel="noopener" target="_blank"><span>cold calling</span></a> étant le moyen le plus efficace de nouer des relations, nous avons dû faire preuve de créativité et trouver de nouveaux moyens d'entrer en contact avec nos clients potentiels. “</p> <p><strong>Quelles sociétés de génération de leads utilisiez-vous avant Cognism ?  </strong></p> <p>"Nous utilisions <a href="/fr/blog/alternatives-zoominfo" rel="noopener" target="_blank"><span>ZoomInfo</span></a> et <a href="/fr/blog/leadiq-concurrents" rel="noopener" target="_blank"><span>LeadIQ</span></a> pour toutes nos équipes de vente. Cependant, trouver des numéros de mobile corrects dans ces bases de données revenait à chercher une aiguille dans une botte de foin."</p> <p>Mike nous en a dit plus sur l'importance de choisir un fournisseur de données qui peut fournir un nombre important de numéros. </p> <p>"Le démarchage téléphonique est la clé de voûte de la prise de rendez-vous dans le domaine de la vente. Mais nos <a href="/fr/blog/commercial-b-to-b" rel="noopener" target="_blank"><span>commerciaux</span></a> consacraient beaucoup de temps à passer au crible des listes de données, pour s'apercevoir que la plupart des numéros étaient erronés ou des lignes fixes de bureau. C'est à ce moment-là que nous avons décidé de nous intéresser à Cognism."</p> <p>Mike a décrit les techniques d'évaluation de données menées par Drift pour évaluer ses fournisseurs. </p> <p>"Nous avions deux exigences lors de l'évaluation d'autres fournisseurs de sales intelligence : des données fiables et un flux de travail efficace."   </p> <p>"Pour évaluer la précision des données, j'ai testé une liste de 5 000 clients potentiels dans plusieurs bases de données. La plateforme de ZoomInfo comprenait principalement des numéros de bureau."<span data-contrast="none" style="font-size: 1rem; background-color: transparent;"> </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}" style="font-size: 1rem; background-color: transparent;"> </span></p> <blockquote> <p style="font-weight: normal;">“Cognism a très largement devancé tous les autres fournisseurs de génération de leads. Sa base de données avait un taux d’exactitude de 80% et la plus grande couverture de numéros mobiles.<span style="letter-spacing: 0.005em;">”</span></p> <p style="font-weight: normal;">“La plateforme était également très rapide. Nos SDR trouvaient un prospect qui avait visité notre site web, consultaient Cognism et obtenaient instantanément le numéro du contact. C'était aussi rapide que ça.<span style="letter-spacing: 0.005em;">”  </span></p> </blockquote> <p><strong><span data-contrast="none">Après ce test, Mike a choisi de passer à Cognism :</span></strong><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <blockquote> <p style="font-weight: normal;">“Les résultats stupéfiants combinés à la simplicité de la plateforme ont été déterminants dans la conclusion rapide du contrat.<span style="letter-spacing: 0.005em;">”</span> </p> <p style="font-weight: normal;">“Notre décision de passer de ZoomInfo et LeadIQ à Cognism a été facile à prendre. La plateforme a dépassé toutes nos attentes.<span style="letter-spacing: 0.005em;">” </span></p> </blockquote> <a id="a3" data-hs-anchor="true"></a> <h2>La solution</h2> <p><strong>Quel est le marché cible de Drift ? </strong></p> <p>"Notre <a href="/fr/blog/profil-client-ideal" rel="noopener" target="_blank"><span>PCI</span></a> est constitué des décideurs commerciaux dans les régions EMEA et Amérique du Nord. La majorité de nos clients travaillent dans le domaine du SaaS B2B. Mais récemment, nous avons constaté une augmentation de la demande de la part des entreprises manufacturières, de services financiers et de services professionnels.”</p> <p>Mike a expliqué l'importance de faire adopter un produit dès les premières étapes de l'utilisation d'une nouvelle technologie.  </p> <p>"J'ai travaillé chez Pendo, une solution d'expérience produit, et je suis donc bien conscient de l'importance de favoriser l'adoption à un stade précoce. Bien que ce soit difficile à quantifier, c'est la clé du succès et de l'adhésion. Avec Cognism, les SDR ont été opérationnels en deux semaines. Le time to value a été très rapide."</p> <p><strong>Comment utilisez-vous Cognism ?  </strong></p> <p>"Je mets souvent les mains dans le cambouis et j'aide autant que possible les SDR dans leur prospection quotidienne. En tant qu'organisation, nous acquerrons de nouveaux prospects par le biais de canaux inbound et outbound."  </p> <p>Mike nous a expliqué comment les SDR utilisent Cognism pour enrichir les leads entrants. </p> <p>"Tout d'abord, ils se servent de la plateforme Drift pour vérifier quels <a href="https://cognism.com/fr/blog/mql-et-sql" rel="noopener" target="_blank">MQA/MQL (marketing qualified accounts/leads)</a> proviennent du site web. Ensuite, ils utilisent 6sense pour voir quelles entreprises dans leur panier manifestent une intention d'achat. Cognism est le dernier point de contact du flux entrant, lorsque les SDR utilisent la base de données pour compléter les points de données manquants avant de commencer l'outreach." </p> <p><strong>Les SDR utilisent régulièrement </strong><strong>Cognism. Comment cet outil les aide dans le démarchage téléphonique ? </strong></p> <p>"Nous avons un système de binômes dans lequel les SDR programment des réunions pour les chargés de compte en fonction des listes de cibles qui leur sont attribuées dans Salesforce. Les SDR recherchent les coordonnées correctes dans LinkedIn Sales Navigator et enrichissent les informations à l'aide de Cognism." </p> <p>"D'un simple clic, les coordonnées sont automatiquement exportées vers Salesforce et synchronisées avec Outreach via les intégrations du système pour que les SDR puissent passer à l’action." </p> <p>Mike a souligné combien le plug-in LinkedIn a contribué à la productivité générale :  </p> <p>"Le plug-in de ZoomInfo mettait environ 20 secondes à charger un lead, et le plus souvent, les coordonnées étaient incorrectes. C'était un gouffre de productivité".  </p> <p>"Avec Cognism, c'est instantané ou cela prend quatre secondes. La vitesse du plug-in assure une prospection rapide, ce qui permet à nos vendeurs de se consacrer à ce qu'ils font le mieux : vendre ! “</p> <blockquote> <p style="font-weight: normal;">“Cognism est à l'avant-garde de notre génération de leads inbound et outbound. Nous n’atteindrions pas les mêmes performances commerciales sans ses excellentes données et ses intégrations faciles.”</p> </blockquote> <a id="a4" data-hs-anchor="true"></a> <h2><span style="color: #000000;">Les résultas</span></h2> <p><span style="font-weight: bold;">Mike explique comment Cognism a considérablement amélioré les niveaux d'efficacité de l'équipe : </span> </p> <p>"L'<a href="https://www.cognism.com/fr/blog/enrichissement-de-donnees-b2b"><span>enrichissement des données</span></a> à l'aide d'autres outils, dont ZoomInfo, prend une éternité. L'entreprise fait tout pour satisfaire tout le monde. Pour beaucoup d'entreprises, cela a du sens, mais dans notre cas, nous voulons juste des informations précises et rapides. </p> <p>Il nous en dit plus :  </p> <p>"Cognism est rapide comme l’éclair quand il s'agit de garder l'information à jour. Voici un exemple : lorsqu'un prospect change de rôle ou obtient une promotion, les autres fournisseurs tardent souvent à l'actualiser dans le système. Chez Cognism, cette mise à jour est instantanée et, la plupart du temps, les informations sont exactes."   </p> <p>Les SDR peuvent ainsi récupérer rapidement des informations sur les contacts. Mike nous a parlé de ses effets positifs sur les performances de vente.</p> <blockquote> <p style="font-weight: normal;">“Environ 4 000 leads chaque mois sont enrichis par notre équipe de SDR à l'aide de la base de données de Cognism. En moyenne, 70 % des rendez-vous mensuels sont pris par téléphone et tous les numéros de mobile proviennent de Cognism.<span style="letter-spacing: 0.005em;">”</span></p> <p style="font-weight: normal;">“Nous augmentons régulièrement notre pipeline grâce à la base de données exceptionnelle de Cognism.<span style="letter-spacing: 0.005em;">” </span></p> </blockquote> <a id="a5" data-hs-anchor="true"></a> <h2><span data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}">Les principales raisons pour lesquelles Drift recommande Cognism </span></h2> <h3><span style="font-size: 24px; color: #16162e;">Enrichissement rapide des données   </span></h3> <p>"En tant que vendeur, je souhaite obtenir des informations le plus rapidement possible. Ainsi, je peux aller chercher les prospects au moment où l'intention d'achat est la plus forte. Nous vivons dans un monde de l'instant et pour captiver les gens avec un produit SaaS, il faut être réactif".   </p> <p>"La plateforme de Cognism est non seulement rapide, mais les données sont un cran au-dessus des autres. Si vous voulez des informations de contact actualisées rapidement, alors vous devez acheter Cognism."  </p> <h3><span style="font-size: 24px; color: #16162e;">Adhésion immédiate du directeur financier </span></h3> <p>"Notre directeur financier a dit qu'il avait besoin de voir la valeur de la plateforme dans les 30 premiers jours. Les paramètres clés à prendre en compte sont les suivants : Est-ce que nous l'utilisons ? Est-ce que nous constatons mois après mois que l'utilisation augmente ?" </p> <p>"Compte tenu de la rapidité de l'adoption, j'ai pu montrer en toute confiance à notre directeur financier que Cognism avait fait preuve d'une utilisation élevée et d'une adoption du produit par l'ensemble de l'organisation commerciale au cours des 30 premiers jours."   </p> <p>"Avec une équipe légèrement réduite de par le climat économique, il est impressionnant d'avoir une utilisation qui augmente régulièrement chaque mois. Cognism est largement apprécié par l’ensemble de l’équipe."  </p> <h3><span style="font-size: 24px; color: #16162e;">Produit rentable  </span></h3> <p>"Il est très rassurant d'avoir un outil dans notre pile technologique qui fait ce qu'il promet. La valeur de l'outil est supérieure à ce que nous payons et c'est un investissement qui en vaut vraiment la peine".  </p> <p>Mike conclut :</p> <blockquote> <p style="font-weight: normal;">“Il existe de nombreux outils d'enrichissement des données et j'ai essayé la plupart d'entre eux. Je peux dire en toute confiance que Cognism a la plus grande couverture et les données les plus fiables qui soient.<span style="letter-spacing: 0.005em;">”</span></p> <p style="font-weight: normal;">“Pour ces raisons, mon travail a été grandement facilité car j'ai pu facilement promouvoir l'outil en interne et obtenir l'adhésion de la direction. Le rapport entre la valeur obtenue et le coût est très élevé. Nous ne pourrions pas être plus satisfaits.<span style="letter-spacing: 0.005em;">”  </span><span style="letter-spacing: 0.005em;"></span></p> </blockquote> <p><a href="https://www.cognism.com/fr/demo" rel="noopener" target="_blank"><img src="https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-numeros-verifies-fr.webp?width=1376&height=528&name=cta-numeros-verifies-fr.webp" width="1376" height="528" loading="lazy" alt="cta-numeros-verifies-fr" style="height: auto; max-width: 100%; width: 1376px;" srcset="https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-numeros-verifies-fr.webp?width=688&height=264&name=cta-numeros-verifies-fr.webp 688w, https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-numeros-verifies-fr.webp?width=1376&height=528&name=cta-numeros-verifies-fr.webp 1376w, https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-numeros-verifies-fr.webp?width=2064&height=792&name=cta-numeros-verifies-fr.webp 2064w, https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-numeros-verifies-fr.webp?width=2752&height=1056&name=cta-numeros-verifies-fr.webp 2752w, https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-numeros-verifies-fr.webp?width=3440&height=1320&name=cta-numeros-verifies-fr.webp 3440w, https://www.cognism.com/hs-fs/hubfs/2023%20FR%20Content/FR%20CTA/cta-numeros-verifies-fr.webp?width=4128&height=1584&name=cta-numeros-verifies-fr.webp 4128w" sizes="(max-width: 1376px) 100vw, 1376px"></a></p> <p> </p></span> <div class="end-sticky-menu"></div> </div> </div> </div> </article> <div class="dnd-section"> <div class="row-fluid"> <div class="latest-blogs-intro-text"> <div id="hs_cos_wrapper_latest-blogs-intro-text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_latest-blogs-intro-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2>Articles recommandés :</h2></span></div> </div> <div id="hs_cos_wrapper_latest-blogs" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="latest-posts-wrapper" id="latest-blogs"> <div class="latest-posts "> <div class="latest-posts__heading"> <h4>Données B2B</h4> </div> <div class="latest-posts-items"> <div class="latest-posts-item"> <div class="latest-posts-item__image" style="background-image:url('https://www.cognism.com/hubfs/Huboo%20Case%20Study%20Graphics_resource%20card-1.png')"> <img src="https://www.cognism.com/hubfs/Huboo%20Case%20Study%20Graphics_resource%20card-1.png" alt="étude de cas Huboo x Cognism" loading="lazy"> </div> <div class="latest-posts-item__title"> Huboo génère plus de 30 millions £ de pipeline avec Cognism </div> <div class="latest-posts-item__sub-title"> Voici comment Huboo, leader en traitement de commandes dans l'e-commerce, a utilisé les données B2B de Cognism pour générer 30m+£ de pipeline. </div> <a class="latest-posts-item__link" href="https://www.cognism.com/fr/blog/cas-d-usage-huboo"></a> </div> <div class="latest-posts-item"> <div class="latest-posts-item__image" style="background-image:url('https://www.cognism.com/hubfs/Younium%20case%20study_resource%20card%20copy%202.png')"> <img src="https://www.cognism.com/hubfs/Younium%20case%20study_resource%20card%20copy%202.png" alt="Younium case study" loading="lazy"> </div> <div class="latest-posts-item__title"> Younium décroche 50% de plus de RDV avec Cognism </div> <div class="latest-posts-item__sub-title"> Le SaaS européen de comptabilité Younium a utilisé les données de Cognism pour augmenter ses rendez-vous pris de 50 %. 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acheter</strong></p> <p><span>L'intent data de Cognism vous aide à identifier les comptes qui recherchent activement votre produit ou service et à cibler les décideurs clés lorsqu'ils sont prêts à acheter.</span></p></span></div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_cta-link-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_cta-link-2 .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-cta-link-2" class="button-wrapper"> <div class="button-item"> <a href="https://www.cognism.com/fr/intention-d-achat" class="button link-style background-transparent background-hover-transparent border-transparent border-hover-transparent button-text-plum_600 button-text-hover-plum_600 with-arrow arrow-right-side arrow-right"> Découvrir l'Intent Data </a> 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data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_contact-row-rich-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"></span></div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="footer__multi-column-menu"> <div class="footer__multi-column-menu-left"> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_product-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_product-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Produit</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-product" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-product_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-product_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91764965916" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/prospector" role="menuitem">Prospector</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/enrichissement-des-donnees" role="menuitem">Enrichissement</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/extension-chrome" role="menuitem">Extension Chrome</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/intention-d-achat" role="menuitem">Intent Data</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/integrations" role="menuitem">Intégrations</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/comparaison-cognism-kaspr" role="menuitem">Comparez Cognism et Kaspr</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_use-cases-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_use-cases-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Cas d'utilisation</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-use-cases" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-use-cases_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-use-cases_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91763069318" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/vente" role="menuitem">Ventes</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/marketing" role="menuitem">Marketing</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/analyse-vente-revenus" role="menuitem">RevOps</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_why-cognism-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_why-cognism-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Entreprise</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-why-cognism" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-why-cognism_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-why-cognism_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91764684370" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/a-propos-de-nous" role="menuitem">À propos</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/carrieres" role="menuitem">Carrières</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/partenaires" role="menuitem">Partenariats</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_company-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_company-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Clients</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-company" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-company_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-company_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91763512594" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/cas-d-usage" role="menuitem">Cas d'usage</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/avis-clients" role="menuitem">Les avis de nos clients</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_customers-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_customers-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Données</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-customers" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-customers_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-customers_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91764684399" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/nos-donnees" role="menuitem">A propos de nos données</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/entrer-en-contact" role="menuitem">Contact</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/donnees-contextuelles" role="menuitem">Contexte</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/conformite" role="menuitem">Conformité</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/securite" role="menuitem">Sécurité</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_data-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_data-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Vos données</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-why-data" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-why-data_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-why-data_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91763251521" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cognism.privacy.saymine.io/cognism" role="menuitem" target="_blank" rel="noopener">Se désinscrire</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cognism.privacy.saymine.io/cognism" role="menuitem">Ne pas vendre mes données</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/contactez-nous" role="menuitem">Contactez-nous</a></li> </ul> </div></span></div> </div> </div> <div class="footer__multi-column-menu-right"> <div id="hs_cos_wrapper_content-hub-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_content-hub-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Hub de ressources</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-content-hub" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-content-hub_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-content-hub_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91763069215" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/blog" role="menuitem">Blog</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/ressources-pratiques?type_id=69058372507&type_name=Ebooks%20et%20rapports" role="menuitem">Ebooks et rapports</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/ressources-pratiques?type_id=69058372508&type_name=Checklists%20et%20templates" role="menuitem">Checklists et templates</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/top-flop-live" role="menuitem">Top Flop Live</a></li> <li class="hs-menu-item 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