Inbound Zone : Vidéos et contenu sur le Marketing B2B

<!doctype html><html lang="fr"><head> <meta charset="utf-8"> <title>Inbound Zone : Vidéos et contenu sur le Marketing B2B</title> <link rel="shortcut icon" href="https://www.cognism.com/hubfs/New%202022%20Theme/brand-logos/Cognism-Favicon.png"> <meta name="description" content="Bienvenue dans l'Inbound Zone de Cognism : des ressources vidéo et des articles sur le Marketing B2B et la Génération de Demande."> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Manrope:wght@400;500;600&display=swap" rel="stylesheet"> <meta name="viewport" content="width=device-width, initial-scale=1"> <script>hsjQuery = window['jQuery'];</script> <meta property="og:description" content="Bienvenue dans l'Inbound Zone de Cognism : des ressources vidéo et des articles sur le Marketing B2B et la Génération de Demande."> <meta property="og:title" content="Inbound Zone : Vidéos et contenu sur le Marketing B2B"> <meta name="twitter:description" content="Bienvenue dans l'Inbound Zone de Cognism : des ressources vidéo et des articles sur le Marketing B2B et la Génération de Demande."> <meta name="twitter:title" content="Inbound Zone : Vidéos et contenu sur le Marketing B2B"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hubfs/hub_generated/template_assets/1/67907210153/1739524368528/template_main.min.css"> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/jquery-modal/0.9.1/jquery.modal.min.css"> <link rel="stylesheet" type="text/css" href="//cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/template_assets/67906938422/1678446861438/cognism/css/theme-overrides.min.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hubfs/hub_generated/module_assets/1/67906986008/1738660911466/module_custom-button-cta.min.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/69072320030/1700843110370/module_69072320030_popup-video.min.css"> <style> #hs_cos_wrapper_widget_1715864646720 .popup-video-wrapper { align-items:flex-end; justify-content:center; } @media (max-width:414px) and (orientation:portrait) { #hs_cos_wrapper_widget_1715864646720 .popup-video { height:350px !important; } } </style> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/105601309237/1686320694221/module_105601309237_in-page-sticky-banner-menu.min.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/106583008613/1709897696963/module_106583008613_popup-video-carousel.min.css"> <style> #popup-video-wrapper_module_16999589648708 .slick-list { margin: 0 60px !important; } </style> <style> #popup-video-wrapper_module_1729000855777 .slick-list { margin: 0 60px !important; } </style> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/105417824894/1706690946748/module_105417824894_blog-listing-carousel.min.css"> <style> #blog_carousel_dnd_area_module_11 .slick-list { margin: 0 60px !important; } </style> <style> #blog_carousel_widget_1709638499210 .slick-list { margin: 0 60px !important; } </style> <style> #blog_carousel_widget_1709638853374 .slick-list { margin: 0 60px !important; } </style> <style> #blog_carousel_module_17182036067316 .slick-list { margin: 0 60px !important; } </style> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/67907008927/1705919859035/module_67907008927_custom-icon.min.css"> <style> #hs_cos_wrapper_module_171826967684121 .custom-icon-wrapper { align-items:flex-start; justify-content:flex-start; } #hs_cos_wrapper_module_171826967684121 .custom-icon { width:40px; } </style> <style> #hs_cos_wrapper_module_171826967684125 .custom-icon-wrapper { align-items:flex-start; justify-content:flex-start; } #hs_cos_wrapper_module_171826967684125 .custom-icon { width:40px; } </style> <style> #hs_cos_wrapper_cta-section-custom-icon .custom-icon-wrapper { align-items:flex-start; justify-content:flex-start; } #hs_cos_wrapper_cta-section-custom-icon .custom-icon { width:43px; } </style> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/68566110640/1647358270368/module_68566110640_footer-socials.min.css">  <style id="hs_editor_style" type="text/css"> /* HubSpot Non-stacked Media Query Styles */ @media (min-width:768px) { .dnd_area-row-8-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_171826967684111-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_171826967684111-vertical-alignment > div { flex-shrink: 0 !important; } .cell_171826967684111-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_171826967684118-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_171826967684118-vertical-alignment > div { flex-shrink: 0 !important; } .cell_171826967684117-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_171826967684117-vertical-alignment > div { flex-shrink: 0 !important; } .cell_171826967684110-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_171826967684110-vertical-alignment > div { flex-shrink: 0 !important; } } /* HubSpot Styles (default) */ .dnd_area-row-0-padding { padding-bottom: 0px !important; } .dnd_area-row-3-padding { padding-top: 30px !important; padding-bottom: 10px !important; } .dnd_area-row-4-padding { padding-top: 30px !important; padding-bottom: 10px !important; } .dnd_area-row-4-background-layers { background-image: linear-gradient(rgba(224, 247, 252, 1), rgba(224, 247, 252, 1)) !important; background-position: left top !important; background-size: auto !important; background-repeat: no-repeat !important; } .dnd_area-row-5-padding { padding-top: 30px !important; padding-bottom: 10px !important; } .dnd_area-row-6-padding { padding-top: 30px !important; padding-bottom: 10px !important; } .dnd_area-row-6-background-layers { background-image: linear-gradient(rgba(224, 247, 252, 1), rgba(224, 247, 252, 1)) !important; background-position: left top !important; background-size: auto !important; background-repeat: no-repeat !important; } .dnd_area-row-7-padding { padding-top: 30px !important; padding-bottom: 10px !important; } .dnd_area-column-4-padding { padding-top: 0px !important; padding-bottom: 0px !important; } .dnd_area-column-1-margin { margin-bottom: 2em !important; } </style>  <script> var _hsp = window._hsp = window._hsp || []; window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} var useGoogleConsentModeV2 = true; var waitForUpdateMillis = 1000; var hsLoadGtm = function loadGtm() { if(window._hsGtmLoadOnce) { return; } if (useGoogleConsentModeV2) { gtag('set','developer_id.dZTQ1Zm',true); gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'wait_for_update': waitForUpdateMillis }); _hsp.push(['useGoogleConsentModeV2']) } (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PV9XJGW'); window._hsGtmLoadOnce = true; }; _hsp.push(['addPrivacyConsentListener', function(consent){ if(consent.allowed || (consent.categories && consent.categories.analytics)){ hsLoadGtm(); } }]); </script>  <link rel="canonical" href="https://www.cognism.com/fr/inbound-zone">  <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"> <script type="text/javascript" id="vwoCode"> window._vwo_code || (function() { var account_id=967238, version=2.1, settings_tolerance=2000, hide_element='body', hide_element_style = 'opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important;transition:none !important;', /* DO NOT EDIT BELOW THIS LINE */ f=false,w=window,d=document,v=d.querySelector('#vwoCode'),cK='_vwo_'+account_id+'_settings',cc={};try{var c=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=c&&typeof c==='object'?c:{}}catch(e){}var stT=cc.stT==='session'?w.sessionStorage:w.localStorage;code={nonce:v&&v.nonce,use_existing_jquery:function(){return typeof use_existing_jquery!=='undefined'?use_existing_jquery:undefined},library_tolerance:function(){return typeof library_tolerance!=='undefined'?library_tolerance:undefined},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){if(performance.getEntriesByName('first-contentful-paint')[0]){return''}return typeof cc.hE==='string'?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){if(!f){f=true;var t=d.getElementById('_vis_opt_path_hides');if(t)t.parentNode.removeChild(t);if(e)(new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e}},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript';if(e.src){t.src=e.src}else{t.text=e.text}v&&t.setAttribute('nonce',v.nonce);d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){var n=this.getSettings(),i=d.createElement('script'),r=this;t=t||{};if(n){i.textContent=n;d.getElementsByTagName('head')[0].appendChild(i);if(!w.VWO||VWO.caE){stT.removeItem(cK);r.load(e)}}else{var o=new XMLHttpRequest;o.open('GET',e,true);o.withCredentials=!t.dSC;o.responseType=t.responseType||'text';o.onload=function(){if(t.onloadCb){return t.onloadCb(o,e)}if(o.status===200||o.status===304){_vwo_code.addScript({text:o.responseText})}else{_vwo_code.finish('&e=loading_failure:'+e)}};o.onerror=function(){if(t.onerrorCb){return t.onerrorCb(e)}_vwo_code.finish('&e=loading_failure:'+e)};o.send()}},getSettings:function(){try{var e=stT.getItem(cK);if(!e){return}e=JSON.parse(e);if(Date.now()>e.e){stT.removeItem(cK);return}return e.s}catch(e){return}},init:function(){if(d.URL.indexOf('__vwo_disable__')>-1)return;var e=this.settings_tolerance();w._vwo_settings_timer=setTimeout(function(){_vwo_code.finish();stT.removeItem(cK)},e);var t;if(this.hide_element()!=='body'){t=d.createElement('style');var n=this.hide_element(),i=n?n+this.hide_element_style():'',r=d.getElementsByTagName('head')[0];t.setAttribute('id','_vis_opt_path_hides');v&&t.setAttribute('nonce',v.nonce);t.setAttribute('type','text/css');if(t.styleSheet)t.styleSheet.cssText=i;else t.appendChild(d.createTextNode(i));r.appendChild(t)}else{t=d.getElementsByTagName('head')[0];var i=d.createElement('div');i.style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background: white !important;display: block !important;';i.setAttribute('id','_vis_opt_path_hides');i.classList.add('_vis_hide_layer');t.parentNode.insertBefore(i,t.nextSibling)}var o=window._vis_opt_url||d.URL,s='https://dev.visualwebsiteoptimizer.com/j.php?a='+account_id+'&u='+encodeURIComponent(o)+'&vn='+version;if(w.location.search.indexOf('_vwo_xhr')!==-1){this.addScript({src:s})}else{this.load(s+'&x=true')}}};w._vwo_code=code;code.init();})(); </script>   <script src="https://kit.fontawesome.com/66c3d57a16.js" crossorigin="anonymous"></script>  <script> window.dataLayer = window.dataLayer || []; </script>    <script type="text/javascript">(function() {var gs = document.createElement('script');gs.src = 'https://js.partnerstack.com/v1/';gs.type = 'text/javascript';gs.async = 'true';gs.onload = gs.onreadystatechange = function() {var rs = this.readyState;if (rs && rs != 'complete' && rs != 'loaded') return;try {growsumo._initialize('pk_GtPVokOkbTY2vPgyhyYqOlqhhIR3VSfy'); if (typeof(growsumoInit) === 'function') {growsumoInit();}} catch (e) {}};var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(gs, s);})();</script>    <script> (function(g,e,o,t,a,r,ge,tl,y,s){ g.getElementsByTagName(o)[0].insertAdjacentHTML('afterbegin','<style id="georedirect1713281959032style">body{opacity:0.0 !important;}</style>'); s=function(){g.getElementById('georedirect1713281959032style').innerHTML='body{opacity:1.0 !important;}';}; t=g.getElementsByTagName(o)[0];y=g.createElement(e);y.async=true; y.src='https://g10498469755.co/gr?id=-NvbZ-F2Mzu4R1JtsSvs&refurl='+g.referrer+'&winurl='+encodeURIComponent(window.location); t.parentNode.insertBefore(y,t);y.onerror=function(){s()}; georedirect1713281959032loaded=function(redirect){var to=0;if(redirect){to=5000}; setTimeout(function(){s();},to)}; })(document,'script','head'); </script>  <script> (function(w,q){w['QualifiedObject']=q;w[q]=w[q]||function(){ (w[q].q=w[q].q||[]).push(arguments)};})(window,'qualified') </script> <script async src="https://js.qualified.com/qualified.js?token=5KE73Jag5LbR5m3T"></script> <script> qualified('handleEvents', function (name, data) { switch (name) { case 'Send LeanData BookIt URL': if (LDBookItChat.isLastActiveTab()) { const encodedURLParams = LDBookItChat.generateEncodedURLParamsQualified(data.field_values, data.field_values.leandata_bookit_chat_fields); const fieldValues = { leandata_bookit_log_id: LDBookItChat.getUniqueId() }; qualified('identify', fieldValues); LDBookItChat.startChatRouting(null, encodedURLParams); } break; } }) </script>   <script>qualified("handleEvents", function(name, data) { data.field_values.email && analytics.identify(null, { email: data.field_values.email }); analytics.track(name) });</script>   <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("5EN4M0HLMROM");}();</script>  <meta property="og:image" content="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20DG%20ACADEMY/Inbound%20Zone_Featured%20Banner.webp"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="627"> <meta property="og:image:alt" content="INBOUND ZONE : vos ressources marketing B2B et génération de demande"> <meta name="twitter:image" content="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20DG%20ACADEMY/Inbound%20Zone_Featured%20Banner.webp"> <meta name="twitter:image:alt" content="INBOUND ZONE : vos ressources marketing B2B et génération de demande"> <meta property="og:url" content="https://www.cognism.com/fr/inbound-zone"> <meta name="twitter:card" content="summary_large_image"> <meta http-equiv="content-language" content="fr"> <script src="https://kit.fontawesome.com/619f2bd0bd.js" crossorigin="anonymous"></script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.cognism.com/fr/sales-zone" }, "headline": "Votre SALES ZONE", "description": "Bienvenue dans la Sales Zone de Cognism : des ressources audios, vidéos et des articles sur la vente et la prospection. 100% conseils pratiques !", "image": "https://2340453.fs1.hubspotusercontent-na1.net/hub/2340453/hubfs/2023%20FR%20Content/FR%20Sales%20Zone/FR%20SDR%20Zone_Square.webp?width=300&height=300&name=FR%20SDR%20Zone_Square.webp", "author": { "@type": "Organization", "name": "Cognism", "url": "https://www.cognism.com/fr/" }, "publisher": { "@type": "Organization", "name": "", "logo": { "@type": "ImageObject", "url": "" } }, "datePublished": "2024-03-11" } </script>  <meta name="generator" content="HubSpot"></head> <body>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PV9XJGW" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="body-wrapper hs-content-id-170188300678 hs-site-page page "> <div data-global-resource-path="cognism/templates/partials/header.html"> <header class="header header-fr"> <a href="#main-content" class="header__skip">Skip to content</a> <div class="header-inner"> <div class="logo-container"> <a href="https://www.cognism.com/fr/"> <svg class="logo-container__logo" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/brand/logo.svg" data-cache="disabled"></svg> </a> </div> <div class="menu-cta-wrapper"> <div class="mobile-menu-control__close"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/ui-elements/close-circle.svg" data-cache="disabled"></svg> </div> <div class="menu-container"> <div id="hs_cos_wrapper_mega-menu" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="mega-menu-wrapper"> <nav class="mega-menu-level-1"> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Plateforme </a> <div class="mega-menu-level-2 cols--3 "> <div class="mega-menu-level-2__column title-display- cols-3" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Cas d'utilisation </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-sales-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/vente"> <div class="mega-menu-level-2__link-text"> Pour la vente </div> <div class="mega-menu-level-2__link-sub-text"> Augmentez vos performances commerciales continuellement </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-marketing-conversation-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/marketing"> <div class="mega-menu-level-2__link-text"> Pour le marketing </div> <div class="mega-menu-level-2__link-sub-text"> Des prospects hautement ciblés, à la demande </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-revops-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/analyse-vente-revenus"> <div class="mega-menu-level-2__link-text"> Pour l'analyse / RevOps </div> <div class="mega-menu-level-2__link-sub-text"> Faites progresser le potentiel de votre équipe </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-suitcase-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/recrutement"> <div class="mega-menu-level-2__link-text"> Recrutement </div> <div class="mega-menu-level-2__link-sub-text"> Identifiez les entreprises qui ont besoin d'embaucher </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display- cols-3" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Produits </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-search-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/prospector"> <div class="mega-menu-level-2__link-text"> Prospector </div> <div class="mega-menu-level-2__link-sub-text"> Établissez des fichiers de prospection ciblés </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-enhance-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/enrichissement-des-donnees"> <div class="mega-menu-level-2__link-text"> Enrichissement </div> <div class="mega-menu-level-2__link-sub-text"> Nettoyage, mise à jour et enrichissement des données </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-chrome-extension-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/extension-chrome"> <div class="mega-menu-level-2__link-text"> Extension Chrome </div> <div class="mega-menu-level-2__link-sub-text"> Prospection individualisée </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-pin-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/intention-d-achat"> <div class="mega-menu-level-2__link-text"> Intention d'achat </div> <div class="mega-menu-level-2__link-sub-text"> Trouvez les acheteurs qui recherchent votre solution aujourd'hui </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-config-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/integrations"> <div class="mega-menu-level-2__link-text"> Intégrations </div> <div class="mega-menu-level-2__link-sub-text"> Connectez vos outils </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-both cols-3" style="min-width: 350px;"> <div class="mega-menu-level-2__column-title"> Pourquoi Cognism </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-flag-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/sales-intelligence"> <div class="mega-menu-level-2__link-text"> À quoi sert la sales intelligence </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-revenue-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/retour-sur-investissement"> <div class="mega-menu-level-2__link-text"> Retour sur investissement </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="https://www.cognism.com/fr/nos-donnees"> Données </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Data </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-dashboard-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/nos-donnees"> <div class="mega-menu-level-2__link-text"> À propos de nos données </div> <div class="mega-menu-level-2__link-sub-text"> En savoir plus sur nos données </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-phone-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/entrer-en-contact"> <div class="mega-menu-level-2__link-text"> Les contacts </div> <div class="mega-menu-level-2__link-sub-text"> Contactez les prospects que vous voulez atteindre </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-context-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/donnees-contextuelles"> <div class="mega-menu-level-2__link-text"> Le contexte </div> <div class="mega-menu-level-2__link-sub-text"> Soyez pertinent grâce à une combinaison de signaux et d'intention </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-compliance-security-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/conformite"> <div class="mega-menu-level-2__link-text"> La conformité </div> <div class="mega-menu-level-2__link-sub-text"> Créez des relations d'affaires en toute confiance </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Clients </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Success Stories </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/cas-d-usage"> <div class="mega-menu-level-2__link-text"> Cas d'usage </div> <div class="mega-menu-level-2__link-sub-text"> Découvrez pourquoi + de 3000 entreprises utilisent Cognism </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-awards-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/avis-clients"> <div class="mega-menu-level-2__link-text"> Les avis de nos clients </div> <div class="mega-menu-level-2__link-sub-text"> Ce que nos clients pensent de nous et nos distinctions </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-praise-raving-fans-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/programme-ambassadeurs"> <div class="mega-menu-level-2__link-text"> Cognism Champions </div> <div class="mega-menu-level-2__link-sub-text"> Un programme d'Advocacy qui récompense nos clients </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Ressources </a> <div class="mega-menu-level-2 cols--2 has-cta"> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 460px;"> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-edit-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/ressources"> <div class="mega-menu-level-2__link-text"> Toutes les ressources </div> <div class="mega-menu-level-2__link-sub-text"> Ressources pour les professionnels de vente et marketing </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/fr/blog"> Blog </a> <a href="https://info.cognism.com/fr/newsletters"> Newsletter </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://www.cognism.com/fr/top-flop-live"> Top Flop Live </a> <a href="https://www.cognism.com/fr/le-ring-podcast"> Le Ring Podcast </a> <a href="https://www.cognism.com/fr/prospect-podcast"> Prospect Podcast </a> <a href="https://www.cognism.com/fr/sales-zone"> Sales Zone </a> <a href="https://www.cognism.com/fr/inbound-zone"> Inbound Zone </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-interactive-resources-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/interactive-resources"> <div class="mega-menu-level-2__link-text"> Ressources interactives </div> <div class="mega-menu-level-2__link-sub-text"> Outils, calculatrices, quiz et plus encore </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/demo-centre" target="_blank" rel="noopener"> Free Product Tours </a> <a href="https://www.cognism.com/en/roi-calculator"> Calculatrice de retour sur investissement </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://info.cognism.com/tam-calculator"> TAM Calculator </a> <a href="https://www.cognism.com/cognism-signatures"> Bloc de signature Cognism </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 320px;"> <div class="mega-menu-level-2__column-title"> CTA </div> <div class="mega-menu-level-2__cta "> <span id="hs_cos_wrapper_mega-menu_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><span class="hs-cta-wrapper" id="hs-cta-wrapper-06b9739e-85e6-4837-857f-716ae56d07e1"><span class="hs-cta-node hs-cta-06b9739e-85e6-4837-857f-716ae56d07e1" id="hs-cta-06b9739e-85e6-4837-857f-716ae56d07e1"><a href="https://cta-redirect.hubspot.com/cta/redirect/2340453/06b9739e-85e6-4837-857f-716ae56d07e1" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-06b9739e-85e6-4837-857f-716ae56d07e1" style="border-width:0px;" height="1242" width="1017" src="https://no-cache.hubspot.com/cta/default/2340453/06b9739e-85e6-4837-857f-716ae56d07e1.png" alt="Sales Zone"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2340453, '06b9739e-85e6-4837-857f-716ae56d07e1', {"useNewLoader":"true","region":"na1"}); </script></span></span> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="https://www.cognism.com/fr/tarifs"> Tarifs </a> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Entreprise </a> <div class="mega-menu-level-2 cols--2 has-cta"> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 310px;"> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-info-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/a-propos-de-nous"> <div class="mega-menu-level-2__link-text"> À propos de Cognism </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-suitcase-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/carrieres"> <div class="mega-menu-level-2__link-text"> Carrières </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-connect-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/partenaires"> <div class="mega-menu-level-2__link-text"> Partenariats </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> CTA </div> <div class="mega-menu-level-2__cta "> <span id="hs_cos_wrapper_mega-menu_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><span class="hs-cta-wrapper" id="hs-cta-wrapper-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311"><span class="hs-cta-node hs-cta-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311" id="hs-cta-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311"><a href="https://cta-redirect.hubspot.com/cta/redirect/2340453/06a4da10-6a32-41cc-9a5f-9dfd4fa8c311"><img class="hs-cta-img" id="hs-cta-img-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311" style="border-width:0px;" height="392" width="434" src="https://no-cache.hubspot.com/cta/default/2340453/06a4da10-6a32-41cc-9a5f-9dfd4fa8c311.png" alt="Book product tour"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2340453, '06a4da10-6a32-41cc-9a5f-9dfd4fa8c311', {"useNewLoader":"true","region":"na1"}); </script></span></span> </div> </div> </div> </div> </nav> </div> <div class="mobile-mega-menu-wrapper"> <div class="mega-menu-level-2__column title-display- cols-2 "> <div class="mega-menu-level-2__column-title"> Cas d'utilisation </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-sales-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/vente"> <div class="mega-menu-level-2__link-text"> Pour la vente </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-marketing-conversation-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/marketing"> <div class="mega-menu-level-2__link-text"> Pour le marketing </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-revops-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/analyse-vente-revenus"> <div class="mega-menu-level-2__link-text"> Pour l'analyse / RevOps </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-suitcase-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/recrutement"> <div class="mega-menu-level-2__link-text"> Recrutement </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display- cols-2 "> <div class="mega-menu-level-2__column-title"> Produits </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-search-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/prospector"> <div class="mega-menu-level-2__link-text"> Prospector </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-enhance-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/enrichissement-des-donnees"> <div class="mega-menu-level-2__link-text"> Enrichissement </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-chrome-extension-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/extension-chrome"> <div class="mega-menu-level-2__link-text"> Extension Chrome </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-pin-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/intention-d-achat"> <div class="mega-menu-level-2__link-text"> Intention d'achat </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-config-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/integrations"> <div class="mega-menu-level-2__link-text"> Intégrations </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-both cols-2 "> <div class="mega-menu-level-2__column-title"> Pourquoi Cognism </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-flag-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/sales-intelligence"> <div class="mega-menu-level-2__link-text"> À quoi sert la sales intelligence </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-revenue-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/retour-sur-investissement"> <div class="mega-menu-level-2__link-text"> Retour sur investissement </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-mobile cols-2 "> <div class="mega-menu-level-2__column-title"> Data </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-dashboard-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/nos-donnees"> <div class="mega-menu-level-2__link-text"> À propos de nos données </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-phone-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/entrer-en-contact"> <div class="mega-menu-level-2__link-text"> Les contacts </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-context-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/donnees-contextuelles"> <div class="mega-menu-level-2__link-text"> Le contexte </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-compliance-security-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/conformite"> <div class="mega-menu-level-2__link-text"> La conformité </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-mobile cols-2 "> <div class="mega-menu-level-2__column-title"> Success Stories </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/cas-d-usage"> <div class="mega-menu-level-2__link-text"> Cas d'usage </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-awards-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/avis-clients"> <div class="mega-menu-level-2__link-text"> Les avis de nos clients </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-praise-raving-fans-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/programme-ambassadeurs"> <div class="mega-menu-level-2__link-text"> Cognism Champions </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2 full-width-col "> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__column sub-column"> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-edit-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/ressources"> <div class="mega-menu-level-2__link-text"> Toutes les ressources </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/fr/blog"> Blog </a> <a href="https://info.cognism.com/fr/newsletters"> Newsletter </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://www.cognism.com/fr/top-flop-live"> Top Flop Live </a> <a href="https://www.cognism.com/fr/le-ring-podcast"> Le Ring Podcast </a> <a href="https://www.cognism.com/fr/prospect-podcast"> Prospect Podcast </a> <a href="https://www.cognism.com/fr/sales-zone"> Sales Zone </a> <a href="https://www.cognism.com/fr/inbound-zone"> Inbound Zone </a> </div> </div> </div> <div class="mega-menu-level-2__column sub-column"> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-interactive-resources-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/interactive-resources"> <div class="mega-menu-level-2__link-text"> Ressources interactives </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/demo-centre" target="_blank" rel="noopener"> Free Product Tours </a> <a href="https://www.cognism.com/en/roi-calculator"> Calculatrice de retour sur investissement </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://info.cognism.com/tam-calculator"> TAM Calculator </a> <a href="https://www.cognism.com/cognism-signatures"> Bloc de signature Cognism </a> </div> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2 hide-cta-column "> <div class="mega-menu-level-2__column-title"> CTA </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2 "> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-info-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/a-propos-de-nous"> <div class="mega-menu-level-2__link-text"> À propos de Cognism </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-suitcase-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/carrieres"> <div class="mega-menu-level-2__link-text"> Carrières </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-connect-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/fr/partenaires"> <div class="mega-menu-level-2__link-text"> Partenariats </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2 hide-cta-column "> <div class="mega-menu-level-2__column-title"> CTA </div> </div> </div></div> </div> <div class="cta-container"> <div class="cta-1"> <div id="hs_cos_wrapper_cta-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_cta-1 .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-cta-1" class="button-wrapper"> <div class="button-item"> <a href="https://app.cognism.com/auth/sign-in" class="button button-style background-transparent background-hover-plum_600 border-plum_600 border-hover-plum_600 button-text-plum_600 button-text-hover-white " target="_blank" rel="noopener"> Se connecter </a> </div> </div></div> </div> <div class="cta-2"> <div id="hs_cos_wrapper_cta-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_cta-2 .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-cta-2" class="button-wrapper"> <div class="button-item"> <a href="https://www.cognism.com/fr/demo" class="button button-style background-plum_600 background-hover-transparent border-plum_600 border-hover-plum_600 button-text-white button-text-hover-plum_600 "> Réserver une démo </a> </div> </div></div> </div> </div> </div> <div class="mobile-menu-control"> <div class="mobile-menu-control__open"> <svg data-src="//2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/raw_assets/public/cognism/images/ui-elements/burger.svg" data-cache="disabled"></svg> </div> </div> </div> </header> </div> <div class="header__language-switcher header__search header--toggle header__navigation--toggle header__language-switcher--toggle header__search--toggle header__close--toggle header--element header--toggle " style="display:none;"></div> <main id="main-content" class="body-container-wrapper"> <div class="container-fluid body-container"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section dnd_area-row-0-padding"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell dnd_area-column-1-margin dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-2_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h1 style="font-size: 48px;"><span style="color: #282850;"><span style="font-size: 48px; background-color: transparent;"><span style="background-color: #01d4fe; color: #fafafa;"><span style="color: #282850;"><span style="color: #ffffff;"> Inbound Zone</span> </span></span></span></span></h1> <h1 style="font-size: 48px;"><span style="color: #282850;"><span style="font-size: 48px; background-color: transparent;">100% </span><span style="font-size: 48px; background-color: transparent;">dédiée au <span style="color: #01d4fe;">Marketing B2B</span> et à la <span style="color: #01d4fe;">Demand Generation</span></span></span></h1> <div> <p style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; vertical-align: baseline; padding-left: 0cm;"><span style="color: #282850;">Vous rêviez d'un Hub de ressources sur le Marketing B2B et la génération de demande. Le voici !</span></p> <p style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; vertical-align: baseline; padding-left: 0cm;"> </p> <p style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; vertical-align: baseline; padding-left: 0cm;"><span style="color: #282850;">L'Inbound Zone est un centre de contenu vidéo et d'articles de blog pour aider les marketers d'aujourd'hui à exceller dans le monde du B2B.</span></p> <p style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; vertical-align: baseline; padding-left: 0cm;"> </p> <p style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; vertical-align: baseline; padding-left: 0cm;"><span style="color: #282850;">Inspirez-vous de ces conseils d'experts pour faire passer votre génération de leads au niveau supérieur !</span><span style="color: #ffffff;"></span></p> </div></span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell dnd_area-column-4-padding dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1716205561542" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1716205561542_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; vertical-align: baseline; padding-left: 0cm; text-align: center; font-weight: normal;"><span style="color: #282805; font-size: 24px; background-color: transparent; font-weight: bold;">Visionner le dernier épisode 👇</span></p></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1715864646720" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="popup-video-wrapper"> <div id="widget_1715864646720" class="popup-video center middle" style="background: url('https://www.cognism.com/hubfs/Frame%20431-min.png') center center no-repeat; background-size:contain; width: 450px; height: 450px; max-width:100%; max-height:100%"> <div class="popup-video__icon text-white"> <a href="#video-modal-widget_1715864646720" class="open-modal"> <span id="hs_cos_wrapper_widget_1715864646720_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle1_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> <div id="video-modal-widget_1715864646720" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/ZoE6IjKUXVo"></div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-7" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_dnd_area_module_7" class="in-page-sticky-banner-menu"> <div class="in-page-sticky-banner-menu__mobile-menu-title"> <div class="in-page-sticky-banner-menu__mobile-menu-title-text-and-icon"> <h5>What's on this page</h5> <svg width="11" height="6" viewbox="0 0 11 6" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11 1.30838L9.94118 0.5L6.31372 3.26946L5.49019 3.90319L4.66667 3.26946L1.05882 0.514969L-3.95889e-08 1.32335L5.4902 5.5L11 1.30838Z" fill="#16162e" /> </svg> </div> </div> <div class="in-page-sticky-banner-menu__container"> <div class="in-page-sticky-banner-menu__links"> <div class="in-page-sticky-banner-menu__link "> <a href="#Playbook" data-anchor-id="Playbook"> Demand Generation Playbook </a> </div> <div class="in-page-sticky-banner-menu__link "> <a href="#DGAcademy" data-anchor-id="DGAcademy"> Demand Gen Academy ▶️ </a> </div> <div class="in-page-sticky-banner-menu__link "> <a href="#generation_demande" data-anchor-id="generation_demande"> La Génération de Demande </a> </div> <div class="in-page-sticky-banner-menu__link "> <a href="#email_canaux" data-anchor-id="email_canaux"> Email et autres canaux de communication </a> </div> <div class="in-page-sticky-banner-menu__link "> <a href="#conseils-strategiques" data-anchor-id="conseils-strategiques"> Conseils stratégiques </a> </div> <div class="in-page-sticky-banner-menu__link "> <a href="#ciblage_qualification" data-anchor-id="ciblage_qualification"> Ciblage et qualification des leads </a> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1729000791054" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="Playbook" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1729000672123" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1729000672123_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center; color: #fafafa;"><span style="color: #ffffff;"><span style="color: #000000;">Se lancer dans une stratégie Demand Generation</span></span></h3> <p style="text-align: center;">Trois épisodes pour comprendre ce qu'est la Demand Generation et comment se lancer dans son entreprise.</p></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16999589648708" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="popup-video-wrapper_module_16999589648708" class="popup-video-carousel "> <div class="popup-video-slide popup-video-1"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/L%E2%80%99impact%20de%20la%20Demand%20Gen.%20%20(1)-min.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_169995896487081" class="open-modal"> <span id="hs_cos_wrapper_module_16999589648708_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle1_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Quel est l'impact de la Demand Gen sur votre entreprise ?</h5> </div> </div> <div class="popup-video-slide popup-video-2"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/C%E2%80%99est%20quoi%20la%20Demand%20Gen%20_%20-min.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_169995896487082" class="open-modal"> <span id="hs_cos_wrapper_module_16999589648708_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle2_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Qu'est-ce que la Génération de la demande en marketing B2B ?</h5> </div> </div> <div class="popup-video-slide popup-video-3"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/Passer%20de%20la%20Lead%20Gen%20%C3%A0%20la%20Demand%20Gen.-min.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_169995896487083" class="open-modal"> <span id="hs_cos_wrapper_module_16999589648708_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle3_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Comment passer de la génération de lead à la génération de demande ?</h5> </div> </div> </div> <div id="video-modal-module_169995896487081" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/ZoE6IjKUXVo"></div> </div> </div> <div id="video-modal-module_169995896487082" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/9bBocVJwkOY"></div> </div> </div> <div id="video-modal-module_169995896487083" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/P17WT2gtfL8"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-section dnd_area-row-3-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1729000658802" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="DGAcademy" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-13 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16999589648706" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_16999589648706_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center; color: #fafafa;"><span style="color: #ffffff;"><span style="color: #ff6249; font-weight: bold;"><span style="color: #282850;">▶️ <span style="background-color: #01d4fe; color: #fafafa;">DEMAND GEN ACADEMY</span></span></span><span style="color: #000000;"> : Mony décrypte les meilleures ads LinkedIn pour la Demand Gen </span></span></h3> <p style="text-align: center;">Mony Chhim a sélectionné pour vous des exemples de pubs LinkedIn pour la génération de demande. Découvrez ses critiques et ses conseils pour développer une stratégie DG sur LinkedIn.</p></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1729000855777" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="popup-video-wrapper_module_1729000855777" class="popup-video-carousel "> <div class="popup-video-slide popup-video-1"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20DG%20ACADEMY/Screenshot%202024-07-25%20at%2013.43.39.webp" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_17290008557771" class="open-modal"> <span id="hs_cos_wrapper_module_1729000855777_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle1_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Les contenus d'influence B2B sur LinkedIn</h5> </div> </div> <div class="popup-video-slide popup-video-2"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20DG%20ACADEMY/Screenshot%202024-07-12%20at%2008.29.20.webp" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_17290008557772" class="open-modal"> <span id="hs_cos_wrapper_module_1729000855777_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle2_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Les Thought Leader Ads, un outil puissant sur LinkedIn</h5> </div> </div> <div class="popup-video-slide popup-video-3"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20DG%20ACADEMY/Screenshot%202024-07-05%20at%2010.54.48.webp" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_17290008557773" class="open-modal"> <span id="hs_cos_wrapper_module_1729000855777_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle3_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Utiliser des schémas pour se démarquer (Fintech LinkedIn ad)</h5> </div> </div> <div class="popup-video-slide popup-video-4"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20DG%20ACADEMY/Screenshot%202024-06-27%20at%2018.03.37.webp" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_17290008557774" class="open-modal"> <span id="hs_cos_wrapper_module_1729000855777_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle4_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Intégrer des memes dans une publicité LinkedIn</h5> </div> </div> <div class="popup-video-slide popup-video-5"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20DG%20ACADEMY/Screenshot%202024-06-21%20at%2010.12.52.webp" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_17290008557775" class="open-modal"> <span id="hs_cos_wrapper_module_1729000855777_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle5_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Mettre en avant la promesse et les bénéfices d'un produit via une pub LinkedIn</h5> </div> </div> <div class="popup-video-slide popup-video-6"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20DG%20ACADEMY/DemandGen%20Academy%20%231_Youtube%20thumbnail%20(2).webp" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_17290008557776" class="open-modal"> <span id="hs_cos_wrapper_module_1729000855777_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle6_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Cette pub LinkedIn a généré 30K$ de pipeline</h5> </div> </div> <div class="popup-video-slide popup-video-7"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-08-01%20%C3%A0%2009.57.07%20(2).png" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_17290008557777" class="open-modal"> <span id="hs_cos_wrapper_module_1729000855777_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle7_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Enchérir sur ses concurrents sur Google Ads</h5> </div> </div> <div class="popup-video-slide popup-video-8"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-08-21%20%C3%A0%2014.50.24-min.png" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_17290008557778" class="open-modal"> <span id="hs_cos_wrapper_module_1729000855777_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle8_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Les contenus en accès libre avec l'exemple de la start-up Alan</h5> </div> </div> </div> <div id="video-modal-module_17290008557771" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/wZZ_ymalBAg"></div> </div> </div> <div id="video-modal-module_17290008557772" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/xWxW9nghdcA"></div> </div> </div> <div id="video-modal-module_17290008557773" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/fTOx7SGxDBo"></div> </div> </div> <div id="video-modal-module_17290008557774" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/lSMooeXle8M"></div> </div> </div> <div id="video-modal-module_17290008557775" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/uujZHLM1slQ"></div> </div> </div> <div id="video-modal-module_17290008557776" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/Ss5L8Mo9uZ4"></div> </div> </div> <div id="video-modal-module_17290008557777" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/DZaIgosbz7M"></div> </div> </div> <div id="video-modal-module_17290008557778" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/ug-85ZG5vtE"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-15 dnd-section dnd_area-row-4-background-layers dnd_area-row-4-background-color dnd_area-row-4-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-16 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-9" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="generation_demande" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-17 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-10" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-10_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center;"><span style="color: #282850;">La Génération de Demande</span></h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-18 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-11" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="blog_carousel_dnd_area_module_11" class="blog-carousel-wrapper "> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/generation-de-lead-vs-generation-de-demande" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Cognism-FR_featured-generation-leads-demande.webp" alt="Comment passer de la Lead Gen à la Génération de Demande ?"> </div> <div class="blog-carousel__title"> <h4> Comment passer de la Lead Gen à la Génération de Demande ? </h4> </div> <div class="blog-carousel__description"> <p>Conseils et étapes pour se lancer dans la Demand Gen, avec la CMO de Cognism Alice de Courcy.</p> </div> </a> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-19 dnd-section dnd_area-row-5-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-20 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-22" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="email_canaux" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-21 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-23" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-23_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center;">Email et autres canaux de communication</h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-22 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1709638499210" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="blog_carousel_widget_1709638499210" class="blog-carousel-wrapper "> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/sequence-email" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Featured-banner-x2--Resource-card-x1-EN-FR_Featured-Banner-1.webp" alt="Écrire une séquence e-mail : conseils & exemples concrets"> </div> <div class="blog-carousel__title"> <h4> Écrire une séquence e-mail : conseils & exemples concrets </h4> </div> <div class="blog-carousel__description"> <p>Conseils et exemples pour écrire les meilleures séquences e-mail (+vidéo).</p> </div> </a> </div> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/publicite-payante" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Performance-marketing-strategy-blog_Pull-through-banner-FR.webp" alt="5 stratégies de publicité payante innovantes à tester en 2024"> </div> <div class="blog-carousel__title"> <h4> 5 stratégies de publicité payante innovantes pour 2025 </h4> </div> <div class="blog-carousel__description"> <p>YouTube, X (Twitter), Capterra... découvrez des canaux payants auxquels vous n'avez pas encore pensé.</p> </div> </a> </div> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/marketing-linkedin" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Cognism-FR_featured-marketing-linkedin.webp" alt="Guide complet du marketing sur LinkedIn"> </div> <div class="blog-carousel__title"> <h4> Comment faire du marketing sur LinkedIn ? Guide complet 2024 </h4> </div> <div class="blog-carousel__description"> <p>Tout ce que vous avez à savoir pour préparer et exécuter votre stratégie marketing de marque sur LinkedIn, avec quelques exemples et conseils en bonus !</p> </div> </a> </div> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/ameliorer-delivrabilite-e-mails" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Cognism-FR_featured-delivrabilite-e-mails.webp" alt="8 conseils pour améliorer la délivrabilité de vos e-mails"> </div> <div class="blog-carousel__title"> <h4> 8 conseils pour améliorer la délivrabilité de vos e-mails </h4> </div> <div class="blog-carousel__description"> <p>Ne perdez plus d'e-mails dans les boîte à spam ! Voici comment améliorer vos campagnes d'e-mailing.</p> </div> </a> </div> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/tiktok-marketing-b2b" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Cognism-FR_featured-image_tiktok-marketing-b2b.webp" alt="Comment utiliser TikTok pour le marketing B2B en 2024"> </div> <div class="blog-carousel__title"> <h4> Comment utiliser TikTok pour le marketing B2B en 2024 </h4> </div> <div class="blog-carousel__description"> <p>TikTok, c'est que pour la Gen Z ? Et si le marketing B2B s'emparait aussi de la plateforme...</p> </div> </a> </div> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/points-de-donnees-lead-gen" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Cognism-FR_featured-points-de-donnees-lead-gen.webp" alt="5 points de données insolites pour révolutionner votre lead gen"> </div> <div class="blog-carousel__title"> <h4> 5 points de données insolites pour révolutionner votre lead gen </h4> </div> <div class="blog-carousel__description"> <p>Envie de rafraichir votre génération de leads avec des campagnes ciblées, personnalisées et créatives ? Voici 5 filtres insolites à prendre en compte.</p> </div> </a> </div> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/aligner-sales-marketing" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Comment%20aligner%20les%20sales%20et%20le%20marketing_Featured%20Banner.png" alt="5 conditions essentielles pour aligner les sales et le marketing"> </div> <div class="blog-carousel__title"> <h4> 5 conditions essentielles pour aligner les sales et le marketing </h4> </div> <div class="blog-carousel__description"> <p>Les sales et le marketing doivent-ils être forcément best ennemis ? Certainement pas ! Et leur alignement est indispensable à la réussite de l'entreprise.</p> </div> </a> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-23 dnd_area-row-6-padding dnd-section dnd_area-row-6-background-layers dnd_area-row-6-background-color"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-24 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-48" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="conseils-strategiques" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-25 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-49" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-49_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center; color: #fafafa;"><span style="color: #282850;">Conseils stratégiques pour le Marketing B2B</span></h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-26 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1709638853374" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="blog_carousel_widget_1709638853374" class="blog-carousel-wrapper "> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/strategie-go-to-market" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20Blog%20images/What%20is%20a%20Go-to-market%20Strategy%20%28French%29_Featured%20Banner.png" alt="Guide complet de la stratégie go to market"> </div> <div class="blog-carousel__title"> <h4> Mettre en place une stratégie go to market efficace en 2025 </h4> </div> <div class="blog-carousel__description"> <p>Les différentes stratégies pour le GTM et comment les mettre en place.</p> </div> </a> </div> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/marketing-b2b-strategie" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Cognism-FR_featured-marketing-b2b.png" alt="Qu'est-ce que le marketing B2B ?"> </div> <div class="blog-carousel__title"> <h4> Qu'est-ce que le marketing B2B ? [+ établir un plan stratégique] </h4> </div> <div class="blog-carousel__description"> <p>Comprendre la complexité du marketing B2B et du parcours client en business to business.</p> </div> </a> </div> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/inbound-vs-outbound" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Cognism-FR_featured-image_inbound-vs-outbound.webp" alt="Inbound vs outbound marketing : quelle est la différence ?"> </div> <div class="blog-carousel__title"> <h4> Inbound vs outbound marketing : quelle est la différence ? </h4> </div> <div class="blog-carousel__description"> <p>Une explication détaillée des différences en inbound et outbound et comment choisir la bonne méthode.</p> </div> </a> </div> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/mql-et-sql" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Cognism-FR_featured-image_mql-et-sql.webp" alt="MQL et SQL : différences et rôles dans la vente"> </div> <div class="blog-carousel__title"> <h4> MQL et SQL : différences et rôles dans la vente </h4> </div> <div class="blog-carousel__description"> <p>Pourquoi définir les MQL et les SQL pour établir un processus de conversion fluide.</p> </div> </a> </div> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/account-based-marketing" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/French%20Featured%20Banners_Account%20Based%20Marketing%20%28ABM%29%20Campaigns%20-%20FR.png" alt="Account Based Marketing : stratégies, planification, objectifs"> </div> <div class="blog-carousel__title"> <h4> Account Based Marketing : réussir sa stratégie ABM </h4> </div> <div class="blog-carousel__description"> <p>Une équipe de 6 experts donne ses meilleurs conseils pour élaborer une stratégie d'ABM.</p> </div> </a> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-27 dnd-section dnd_area-row-7-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-28 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17182036067314" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="ciblage_qualification" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-29 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17182036067315" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17182036067315_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center;">Ciblage et qualification des leads</h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-30 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17182036067316" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="blog_carousel_module_17182036067316" class="blog-carousel-wrapper "> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/trigger-marketing" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/location%20accession.webp" alt="Le trigger marketing B2B"> </div> <div class="blog-carousel__title"> <h4> Utiliser le trigger marketing pour engager vos prospects </h4> </div> <div class="blog-carousel__description"> <p>Suivez les actions de vos prospects pour savoir exactement quand ils sont le plus propices à être convertis.</p> </div> </a> </div> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/combler-manque-de-donnees" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Cognism-FR_featured-image_combler-manque-donnees.webp" alt="Combler le manque de données : générez des leads de qualité"> </div> <div class="blog-carousel__title"> <h4> Combler le manque de données : générez des leads de qualité </h4> </div> <div class="blog-carousel__description"> <p>Les mauvaises données peuvent être à l'origine de lourdes pertes. Enrichissez vos données pour passer au niveau supérieur.</p> </div> </a> </div> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/points-de-donnees-lead-gen" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Cognism-FR_featured-points-de-donnees-lead-gen.webp" alt="5 points de données insolites pour révolutionner votre lead gen"> </div> <div class="blog-carousel__title"> <h4> Ces filtres de données qui vont faire passer votre lead gen au niveau supérieur </h4> </div> <div class="blog-carousel__description"> <p>Utilisez ces points de données pour développer des campagnes plus ciblées, plus personnalisées et plus créatives.</p> </div> </a> </div> <div class="blog-carousel__item"> <a href="https://www.cognism.com/fr/blog/donnee-ciblage-marketing" target="_blank"> <div class="blog-carousel__image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20featured%20image/Cognism-FR_featured-image_donnee-ciblage-marketing.webp" alt="La donnée, le secret d'un ciblage marketing efficace"> </div> <div class="blog-carousel__title"> <h4> La donnée, le secret d'un ciblage marketing efficace </h4> </div> <div class="blog-carousel__description"> <p>Remettez la donnée au centre de vos activités pour profiter d'une efficacité marketing maximum.</p> </div> </a> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-31 dnd-section dnd_area-row-8-vertical-alignment"> <div class="row-fluid "> <div class="span5 widget-span widget-type-cell cell_171826967684110-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="5"> <div class="row-fluid-wrapper row-depth-1 row-number-32 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_171826967684114" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_171826967684114_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3>Générez des listes de prospects ciblés</h3> <p>Profitez de données européennes imbattables, de la plus grande couverture mobile à l'échelle mondiale, et de filtres avancés pour générer des leads en rien de temps !</p></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-33 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_171826967684115" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_module_171826967684115 .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-module_171826967684115" class="button-wrapper"> <div class="button-item"> <a href="https://www.cognism.com/fr/demo" class="button button-style background-plum_900 background-hover-transparent border-plum_600 border-hover-plum_600 button-text-white button-text-hover-plum_600 "> Réservez une démo </a> </div> </div></div> </div> </div> </div> </div> <div class="span7 widget-span widget-type-cell dnd-column cell_171826967684111-vertical-alignment" style="" data-widget-type="cell" data-x="5" data-w="7"> <div class="row-fluid-wrapper row-depth-1 row-number-34 cell_171826967684111-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell cell_171826967684117-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-35 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_171826967684121" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="custom-icon-wrapper"> <svg class="custom-icon icon-size-l3" data-src="https://fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-context-light.svg" data-cache="disabled"></svg> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-36 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_171826967684122" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_171826967684122_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="font-weight: bold;">Pour le Marketing B2B</p> <p><span style="font-weight: normal;">Découvrez comment Cognism <a href="/fr/marketing" rel="noopener">aide les équipes marketing </a>à générer des listes pour leurs campagnes et leurs sales.</span></p></span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell cell_171826967684118-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-37 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_171826967684125" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="custom-icon-wrapper"> <svg class="custom-icon icon-size-l3" data-src="https://fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-success-light.svg" data-cache="disabled"></svg> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-38 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_171826967684126" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_171826967684126_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="font-weight: bold;">Enrichissement</p> <p><span style="font-weight: normal;">Gardez vos fichiers et CRM à jour en <a href="/fr/enrichissement-des-donnees" rel="noopener">enrichissant vos données</a> avec des informations fiables.</span></p></span></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </main> <div data-global-resource-path="cognism/templates/partials/footer.html"><footer class="footer"> <div class="container-fluid footer__inner"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 footer-row-0-vertical-alignment dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell footer-column-1-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_cta-section-custom-icon" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="custom-icon-wrapper"> <svg class="custom-icon icon-size-l3" data-src="https://fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-envelope-dark.svg" data-cache="disabled"></svg> </div></div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_cta-section-rich-text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_cta-section-rich-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4 style="font-size: 24px;">Les conseils de notre réseau d'experts, directement dans votre inbox !</h4></span></div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_cta-section-custom-button-cta" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_cta-section-custom-button-cta .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-cta-section-custom-button-cta" class="button-wrapper"> <div class="button-item"> <a href="https://info.cognism.com/fr/newsletters" class="button button-style background-plum_600 background-hover-plum_600 border-plum_600 border-hover-plum_600 button-text-white button-text-hover-white with-arrow arrow-right-side arrow-right"> Inscrivez-vous aujourd'hui </a> </div> </div></div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd-section"> <div class="row-fluid "> <div class="span9 widget-span widget-type-cell footer-column-5-padding dnd-column" style="padding-right: 16px;" data-widget-type="cell" data-x="0" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_contact-row-title-rich-text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_contact-row-title-rich-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2>Nous vous aidons à établir des vraies connexions</h2></span></div> </div> </div> </div> <div class="span3 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="9" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-7 footer-column-7-row-0-margin dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_contact-row-rich-text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_contact-row-rich-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"></span></div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="footer__multi-column-menu"> <div class="footer__multi-column-menu-left"> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_product-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_product-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Produit</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-product" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-product_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-product_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91764965916" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/prospector" role="menuitem">Prospector</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/enrichissement-des-donnees" role="menuitem">Enrichissement</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/extension-chrome" role="menuitem">Extension Chrome</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/intention-d-achat" role="menuitem">Intent Data</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/integrations" role="menuitem">Intégrations</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/comparaison-cognism-kaspr" role="menuitem">Comparez Cognism et Kaspr</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_use-cases-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_use-cases-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Cas d'utilisation</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-use-cases" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-use-cases_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-use-cases_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91763069318" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/vente" role="menuitem">Ventes</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/marketing" role="menuitem">Marketing</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/analyse-vente-revenus" role="menuitem">RevOps</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_why-cognism-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_why-cognism-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Entreprise</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-why-cognism" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-why-cognism_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-why-cognism_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91764684370" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/a-propos-de-nous" role="menuitem">À propos</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/carrieres" role="menuitem">Carrières</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/partenaires" role="menuitem">Partenariats</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_company-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_company-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Clients</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-company" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-company_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-company_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91763512594" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/cas-d-usage" role="menuitem">Cas d'usage</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/avis-clients" role="menuitem">Les avis de nos clients</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_customers-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_customers-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Données</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-customers" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-customers_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-customers_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91764684399" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/nos-donnees" role="menuitem">A propos de nos données</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/entrer-en-contact" role="menuitem">Contact</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/donnees-contextuelles" role="menuitem">Contexte</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/conformite" role="menuitem">Conformité</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/securite" role="menuitem">Sécurité</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_data-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_data-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Vos données</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-why-data" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-why-data_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-why-data_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91763251521" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cognism.privacy.saymine.io/cognism" role="menuitem" target="_blank" rel="noopener">Se désinscrire</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cognism.privacy.saymine.io/cognism" role="menuitem">Ne pas vendre mes données</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/contactez-nous" role="menuitem">Contactez-nous</a></li> </ul> </div></span></div> </div> </div> <div class="footer__multi-column-menu-right"> <div id="hs_cos_wrapper_content-hub-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_content-hub-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Hub de ressources</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-content-hub" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-content-hub_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-content-hub_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="91763069215" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/blog" role="menuitem">Blog</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/ressources-pratiques?type_id=69058372507&type_name=Ebooks%20et%20rapports" role="menuitem">Ebooks et rapports</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/ressources-pratiques?type_id=69058372508&type_name=Checklists%20et%20templates" role="menuitem">Checklists et templates</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/top-flop-live" role="menuitem">Top Flop Live</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/prospect-podcast" role="menuitem">Prospect Podcast</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/ressources-pratiques?type_id=69058372509&type_name=Newsletters" role="menuitem">Newsletters</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/calculatrice-roi" role="menuitem">Calculatrice de retour sur investissement</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/cognism-signatures" role="menuitem">Bloc de signature Cognism</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/ressources-interactives" role="menuitem">Ressources interactives</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/ressources" role="menuitem">Toutes les ressources</a></li> </ul> </div></span></div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-section footer-row-3-vertical-alignment"> <div class="row-fluid "> <div class="footer__socials-and-copyright"> <div class="footer__socials-and-copyright-column-1"> <div id="hs_cos_wrapper_footer-socials" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="footer-socials-wrapper"> <a href="https://www.linkedin.com/company/cognism/" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/linkedin-circle.svg" data-cache="disabled"></svg> </a> <a href="https://twitter.com/Cognism" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/twitter-square.svg" data-cache="disabled"></svg> </a> <a href="https://www.youtube.com/channel/UCyCj5T9mGC-9uPRnVaqA-dQ" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/youtube-circle.svg" data-cache="disabled"></svg> </a> <a href="https://www.facebook.com/cognism/" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/facebook-circle.svg" data-cache="disabled"></svg> </a> <a href="https://www.instagram.com/cognism/" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/instagram-square.svg" data-cache="disabled"></svg> </a> </div></div> </div> <div class="footer__socials-and-copyright-column-2"> <div id="hs_cos_wrapper_navigation-footer-legals" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-legals_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-legals_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="91763069262" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/politique-de-confidentialite" role="menuitem">Confidentialité</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/fr/utilisation-des-cookies" role="menuitem">Cookies</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://go.cognism.com/emailPreference/e/epc/488621/B6PAL-hpWeJvkLrEL6salHvlnn-Fjo3gJK1G6rOc_RI/1174" role="menuitem" target="_blank" rel="noopener">Gérer les préférences</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/terms-of-website-use" role="menuitem">Conditions générales de vente</a></li> </ul> </div></span></div> </div> <div class="footer__socials-and-copyright-column-3"> <div id="hs_cos_wrapper_copyright-section-rich-text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_copyright-section-rich-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div class="footer-copyright"> <p>2025 COGNISM LIMITED . Tous droits réservés.</p> </div></span></div> </div> </div> </div> </div> </div> </div> </div> </div> <a id="to-top" aria-label="Back to top" href="#" class="mobile-disabled" role="link"><i role="presentation" class="fa fa-angle-up"></i></a> </footer></div> </div>  <script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script> <script> var hsVars = hsVars || {}; hsVars['language'] = 'fr'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script> <script src="https://consent.cookiefirst.com/sites/cognism.com-4452839e-173a-49b3-a93d-df37e3cda263/consent.js"></script> <script src="//code.jquery.com/jquery-3.6.0.min.js" integrity="sha256-/xUj+3OJU5yExlq6GSYGSHk7tPXikynS7ogEvDej/m4=" crossorigin="anonymous"></script> <script src="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/template_assets/67906986029/1730119139359/cognism/js/main.min.js"></script> <script type="text/javascript" src="https://unpkg.com/external-svg-loader@1.3.1/svg-loader.min.js" async></script> <script src="//cdnjs.cloudflare.com/ajax/libs/jquery-modal/0.9.1/jquery.modal.min.js"></script> <script type="text/javascript" src="//cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.min.js"></script> <script src="//cdnjs.cloudflare.com/ajax/libs/gsap/3.8.0/gsap.min.js"></script> <script src="//cdnjs.cloudflare.com/ajax/libs/gsap/3.8.0/ScrollTrigger.min.js"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/gsap/3.12.5/ScrollToPlugin.min.js" integrity="sha512-1PKqXBz2ju2JcAerHKL0ldg0PT/1vr3LghYAtc59+9xy8e19QEtaNUyt1gprouyWnpOPqNJjL4gXMRMEpHYyLQ==" crossorigin="anonymous" referrerpolicy="no-referrer"></script> <script src="//cdnjs.cloudflare.com/ajax/libs/gsap/3.9.1/MotionPathPlugin.min.js"></script> <script id="cf-consent"> var loadSbjs = () => { let cbjsScriptSrc = "//cdn2.hubspot.net/hub/2340453/hub_generated/template_assets/73081505095/1653556713569/cognism/lib/sourcebuster.min.js" let cbjsScript = document.createElement('script') cbjsScript.setAttribute('id', 'cbjs-script') cbjsScript.setAttribute('src', cbjsScriptSrc) document.head.appendChild(cbjsScript) cbjsScript.addEventListener("load", () => { // Initialise sourcebuster scripts sbjs.init({ domain: { host: 'cognism.com', isolate: false, }, organics: [ { host: 'cognism.com', param: 'last_touch_campaign_id', display: 'last_touch_campaign_id' }, { host: 'cognism.com', param: 'GCLID', display: 'GCLID' }, { host: 'cognism.com', param: 'gspk', display: 'gspk' }, { host: 'cognism.com', param: 'gsxid', display: 'gsxid' } ] }); }) } var removeSbjsCookies = () => { let cookieNames = document.cookie.split(/=[^;]*(?:;\s*|$)/) let sbjsCookies = cookieNames.filter(elem => elem.includes("sbjs")) if (sbjsCookies.length > 0) { sbjsCookies.forEach(resetCookie); } } function resetCookie(cookie) { document.cookie = cookie + '=; Max-Age=0; path=/; domain=cognism.com'; } window.addEventListener("cf_init", () => { const acceptedCategories = window.CookieFirst.consent if (acceptedCategories !== null) { if (acceptedCategories.performance) { loadSbjs() } else { removeSbjsCookies() } } else { removeSbjsCookies() } }) window.addEventListener("cf_consent", (event) => { var acceptedCategories = event.detail || null; if (acceptedCategories !== null) { if (acceptedCategories.performance) { loadSbjs() } else { removeSbjsCookies() } } else { removeSbjsCookies() } }) window.addEventListener("cf_consent_loaded", (event) => { var acceptedCategories = event.detail || null; if (acceptedCategories !== null) { if (acceptedCategories.performance) { loadSbjs() } else { removeSbjsCookies() } } }) </script> <script> function setCookie(cookie_name, cookie_value, cookie_domain, cookie_expiry_days) { let date = new Date(); date.setTime(date.getTime() + (cookie_expiry_days * 24 * 60 * 60 * 1000)); let cookie_expiry_date = date.toGMTString(); document.cookie = cookie_name + "=" + cookie_value + ";domain=" + cookie_domain + ";path=/;expires=" + cookie_expiry_date; } </script> <script id="gclid-cookies"> // Check for gclid parameter and add to cookie let gclid_query_param = ""; if (gclid_query_param) { setCookie("gclid", gclid_query_param, ".cognism.com", 30); } else { } </script> <script id="linkedin-conversion-cookies"> // Check for li_fat_id parameter and add to cookie let li_fat_id_query_param = ""; if (li_fat_id_query_param) { setCookie("li_fat_id", li_fat_id_query_param, ".cognism.com", 30); } else { } </script> <script> $('.mobile-menu-control__open').click(function () { $('.menu-cta-wrapper').addClass('mobile-open'); $('body').addClass('no-scroll'); }); $('.mobile-menu-control__close').click(function () { $('.menu-cta-wrapper').removeClass('mobile-open'); $('body').removeClass('no-scroll'); }); </script> <script> $('#widget_1715864646720 a.open-modal').click(function(event) { $(this).modal({ closeClass: 'icon-remove', closeText: '<i class="fa-light fa-xmark"></i>', fadeDuration: 250 }); return false; }); $('#video-modal-widget_1715864646720').on($.modal.BEFORE_OPEN, function(){ let $youtube_wrapper = $(this).find('.youtube-embed-wrapper'); let $iframe = $youtube_wrapper.find('iframe'); let youtube_url = $youtube_wrapper.data('src'); if(youtube_url){ $iframe.remove(); $youtube_wrapper.append('<iframe src="'+youtube_url+'" width="100%" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope;" allowfullscreen></iframe>'); } }); </script> <script src="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/105601309237/1686320693498/module_105601309237_in-page-sticky-banner-menu.min.js"></script> <script> let $row_dnd_area_module_7 = $('#module_dnd_area_module_7').closest('.dnd-section'); $row_dnd_area_module_7.addClass('ptb0 bg-white z-index-9999'); const mql = window.matchMedia("(max-width: 767px)"); if (mql.matches) { $row_dnd_area_module_7.addClass('in-page-sticky-banner-menu__mobile-view'); } else { $row_dnd_area_module_7.removeClass('in-page-sticky-banner-menu__mobile-view'); } </script> <script> $('#popup-video-wrapper_module_16999589648708 a.open-modal').click(function(event) { $(this).modal({ closeClass: 'icon-remove', closeText: '<i class="fa-light fa-xmark"></i>', fadeDuration: 250 }); return false; }); $('#popup-video-wrapper_module_16999589648708').slick({ arrows: true, autoplay: false, dots: false, slidesToShow: 2, slidesToScroll: 1, responsive: [ { breakpoint: 1180, settings: { slidesToShow: 1, } }, { breakpoint: 767, settings: { slidesToShow: 1 } } ] }); </script> <script> $('#video-modal-module_169995896487081').on($.modal.OPEN, function(){ let $youtube_wrapper = $(this).find('.youtube-embed-wrapper'); let $iframe = $youtube_wrapper.find('iframe'); let youtube_url = $youtube_wrapper.data('src'); console.log(youtube_url); if(youtube_url){ $iframe.remove(); $youtube_wrapper.append('<iframe src="'+youtube_url+'" width="100%" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope;" allowfullscreen></iframe>'); } }); </script> <script> $('#video-modal-module_169995896487082').on($.modal.OPEN, function(){ let $youtube_wrapper = $(this).find('.youtube-embed-wrapper'); let $iframe = $youtube_wrapper.find('iframe'); let youtube_url = $youtube_wrapper.data('src'); console.log(youtube_url); if(youtube_url){ $iframe.remove(); $youtube_wrapper.append('<iframe src="'+youtube_url+'" width="100%" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope;" allowfullscreen></iframe>'); } }); </script> <script> $('#video-modal-module_169995896487083').on($.modal.OPEN, function(){ let $youtube_wrapper = $(this).find('.youtube-embed-wrapper'); let $iframe = $youtube_wrapper.find('iframe'); let youtube_url = $youtube_wrapper.data('src'); console.log(youtube_url); if(youtube_url){ $iframe.remove(); $youtube_wrapper.append('<iframe src="'+youtube_url+'" width="100%" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope;" allowfullscreen></iframe>'); } }); </script> <script> $('#popup-video-wrapper_module_1729000855777 a.open-modal').click(function(event) { $(this).modal({ closeClass: 'icon-remove', closeText: '<i class="fa-light fa-xmark"></i>', fadeDuration: 250 }); return false; }); $('#popup-video-wrapper_module_1729000855777').slick({ arrows: true, autoplay: false, dots: false, slidesToShow: 2, slidesToScroll: 1, responsive: [ { breakpoint: 1180, settings: { slidesToShow: 1, } }, { breakpoint: 767, settings: { slidesToShow: 1 } } ] }); </script> <script> $('#video-modal-module_17290008557771').on($.modal.OPEN, function(){ let $youtube_wrapper = $(this).find('.youtube-embed-wrapper'); let $iframe = $youtube_wrapper.find('iframe'); let youtube_url = $youtube_wrapper.data('src'); console.log(youtube_url); if(youtube_url){ $iframe.remove(); $youtube_wrapper.append('<iframe src="'+youtube_url+'" width="100%" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope;" allowfullscreen></iframe>'); } }); </script> <script> $('#video-modal-module_17290008557772').on($.modal.OPEN, function(){ let $youtube_wrapper = $(this).find('.youtube-embed-wrapper'); let $iframe = $youtube_wrapper.find('iframe'); let youtube_url = $youtube_wrapper.data('src'); console.log(youtube_url); if(youtube_url){ $iframe.remove(); $youtube_wrapper.append('<iframe src="'+youtube_url+'" width="100%" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope;" allowfullscreen></iframe>'); } }); </script> <script> $('#video-modal-module_17290008557773').on($.modal.OPEN, function(){ let $youtube_wrapper = $(this).find('.youtube-embed-wrapper'); let $iframe = $youtube_wrapper.find('iframe'); let youtube_url = $youtube_wrapper.data('src'); console.log(youtube_url); if(youtube_url){ $iframe.remove(); $youtube_wrapper.append('<iframe src="'+youtube_url+'" width="100%" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope;" allowfullscreen></iframe>'); } }); </script> <script> $('#video-modal-module_17290008557774').on($.modal.OPEN, function(){ let $youtube_wrapper = $(this).find('.youtube-embed-wrapper'); let $iframe = $youtube_wrapper.find('iframe'); let youtube_url = $youtube_wrapper.data('src'); console.log(youtube_url); if(youtube_url){ $iframe.remove(); $youtube_wrapper.append('<iframe src="'+youtube_url+'" width="100%" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope;" allowfullscreen></iframe>'); } }); </script> <script> $('#video-modal-module_17290008557775').on($.modal.OPEN, function(){ let $youtube_wrapper = $(this).find('.youtube-embed-wrapper'); let $iframe = $youtube_wrapper.find('iframe'); let youtube_url = $youtube_wrapper.data('src'); console.log(youtube_url); if(youtube_url){ $iframe.remove(); $youtube_wrapper.append('<iframe src="'+youtube_url+'" width="100%" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope;" allowfullscreen></iframe>'); } }); </script> <script> $('#video-modal-module_17290008557776').on($.modal.OPEN, function(){ let $youtube_wrapper = $(this).find('.youtube-embed-wrapper'); let $iframe = $youtube_wrapper.find('iframe'); let youtube_url = $youtube_wrapper.data('src'); console.log(youtube_url); if(youtube_url){ $iframe.remove(); $youtube_wrapper.append('<iframe src="'+youtube_url+'" width="100%" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope;" allowfullscreen></iframe>'); } }); </script> <script> $('#video-modal-module_17290008557777').on($.modal.OPEN, function(){ let $youtube_wrapper = $(this).find('.youtube-embed-wrapper'); let $iframe = $youtube_wrapper.find('iframe'); let youtube_url = $youtube_wrapper.data('src'); console.log(youtube_url); if(youtube_url){ $iframe.remove(); $youtube_wrapper.append('<iframe src="'+youtube_url+'" width="100%" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope;" allowfullscreen></iframe>'); } }); </script> <script> $('#video-modal-module_17290008557778').on($.modal.OPEN, function(){ let $youtube_wrapper = $(this).find('.youtube-embed-wrapper'); let $iframe = $youtube_wrapper.find('iframe'); let youtube_url = $youtube_wrapper.data('src'); console.log(youtube_url); if(youtube_url){ $iframe.remove(); $youtube_wrapper.append('<iframe src="'+youtube_url+'" width="100%" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope;" allowfullscreen></iframe>'); } }); </script> <script> var loop_count = 1; if (loop_count <= 3 ) { var show_dots = false; } else { var show_dots = true; } $('#blog_carousel_dnd_area_module_11').slick({ arrows: true, autoplay: false, dots: show_dots, slidesToShow: 3, slidesToScroll: 1, responsive: [ { breakpoint: 1180, settings: { slidesToShow: 2 } }, { breakpoint: 767, settings: { slidesToShow: 1 } } ] }); </script> <script> var loop_count = 7; if (loop_count <= 3 ) { var show_dots = false; } else { var show_dots = true; } $('#blog_carousel_widget_1709638499210').slick({ arrows: true, autoplay: false, dots: show_dots, slidesToShow: 3, slidesToScroll: 1, responsive: [ { breakpoint: 1180, settings: { slidesToShow: 2 } }, { breakpoint: 767, settings: { slidesToShow: 1 } } ] }); </script> <script> var loop_count = 5; if (loop_count <= 3 ) { var show_dots = false; } else { var show_dots = true; } $('#blog_carousel_widget_1709638853374').slick({ arrows: true, autoplay: false, dots: show_dots, slidesToShow: 3, slidesToScroll: 1, responsive: [ { breakpoint: 1180, settings: { slidesToShow: 2 } }, { breakpoint: 767, settings: { slidesToShow: 1 } } ] }); </script> <script> var loop_count = 4; if (loop_count <= 3 ) { var show_dots = false; } else { var show_dots = true; } $('#blog_carousel_module_17182036067316').slick({ arrows: true, autoplay: false, dots: show_dots, slidesToShow: 3, slidesToScroll: 1, responsive: [ { breakpoint: 1180, settings: { slidesToShow: 2 } }, { breakpoint: 767, settings: { slidesToShow: 1 } } ] }); </script>  <script type="text/javascript"> var _hsq = _hsq || []; _hsq.push(["setContentType", "standard-page"]); _hsq.push(["setCanonicalUrl", "https:\/\/www.cognism.com\/fr\/inbound-zone"]); _hsq.push(["setPageId", "170188300678"]); _hsq.push(["setContentMetadata", { "contentPageId": 170188300678, "legacyPageId": "170188300678", "contentFolderId": null, "contentGroupId": null, "abTestId": null, "languageVariantId": 170188300678, "languageCode": "fr", }]); </script> <script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/2340453.js"></script>  <script type="text/javascript"> var hsVars = { render_id: "1d216bde-f05b-4194-83b3-fca6c9dc56b5", ticks: 1739997028285, page_id: 170188300678, content_group_id: 0, portal_id: 2340453, app_hs_base_url: "https://app.hubspot.com", cp_hs_base_url: "https://cp.hubspot.com", language: "fr", analytics_page_type: "standard-page", scp_content_type: "", analytics_page_id: "170188300678", category_id: 1, folder_id: 0, is_hubspot_user: false } </script> <script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.393/js/index.js"></script> <script> /* (function(){ window.ldfdr = window.ldfdr || {}; (function(d, s, ss, fs){ fs = d.getElementsByTagName(s)[0]; function ce(src){ var cs = d.createElement(s); cs.src = src; setTimeout(function(){fs.parentNode.insertBefore(cs,fs)}, 1); } ce(ss); })(document, 'script', 'https://sc.lfeeder.com/lftracker_v1_3P1w24dBOwP8mY5n.js'); })(); */ </script>  <script type="text/javascript"> /* (function() {var gs = document.createElement('script');gs.src = 'https://snippet.growsumo.com/growsumo.min.js';gs.type = 'text/javascript';gs.async = 'true';gs.onload = gs.onreadystatechange = function() {var rs = this.readyState;if (rs && rs != 'complete' && rs != 'loaded') return;try {growsumo._initialize('pk_GtPVokOkbTY2vPgyhyYqOlqhhIR3VSfy');if (typeof(growsumoInit) === 'function') {growsumoInit();}} catch (e) {}};var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(gs, s);})(); */ </script>     <script type="text/javascript"> _linkedin_partner_id = "5292258"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(window.lintrk); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=5292258&fmt=gif"> </noscript>   <script> var _ld_scriptEl = document.createElement('script'); _ld_scriptEl.src = 'https://cdn.leandata.com/js-snippet/ld-book-v2.js'; _ld_scriptEl.addEventListener('load', function () { const url = window.location.href; let bffTriggerNode = 'Demo Request'; let chatTriggerNode = 'Chat Request'; let popupModalCloseURL = 'https://www.cognism.com/demo-thank-you'; if (url.includes('/fr/')) { bffTriggerNode = 'FR Demo Request'; chatTriggerNode = 'FR Chat Request'; popupModalCloseURL = 'https://www.cognism.com/fr/demo-merci'; } else if (url.includes('/de/')) { bffTriggerNode = 'DACH Demo Request'; chatTriggerNode = 'DACH Chat Request'; popupModalCloseURL = 'https://info.cognism.com/de/demo/danke'; } LDBookItV2.initialize('00D580000011JCFEA2', bffTriggerNode, 'LD_BookIt_Log_ID', { popupModalCloseURL: popupModalCloseURL }); LDBookItV2.initialize('5f2bb47c-6d44-40e4-a435-25f64a3af87e', chatTriggerNode, true, { loadingText: "Loading Scheduling Experience...", popupModalCloseURL: popupModalCloseURL, namespace: 'LDBookItChat' }); }); document.body.appendChild(_ld_scriptEl); </script>  </body></html>

CINXE.COM

Inbound Zone : Vidéos et contenu sur le Marketing B2B