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mc-multi-column-nav__navigation-parent"> SME Solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > SME Solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/payment-facilitator-accelerator" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/10691">Payment Facilitator Accelerator</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-portfolio-optimization" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8191">SME Portfolio Optimization</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-commercial-value-proposition" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8196">SME Commercial Value Proposition</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/small-business-credit-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7886">Small Business Credit Analytics</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4896">See all products</a></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured report</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="September 2023 Gartner® Market Guide for Loyalty Program Vendors" article-card-title="Analyst report" url="https://www.mastercardservices.com/en/advisors/consumer-engagement-loyalty/insights/september-2023-gartner-market-guide-loyalty-program" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/LandingPagePreview_GartnerMarketGuide.png.webp" alt="LandingPagePreview_GartnerMarketGuide" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Broker_orng_6.png.webp" alt="Test & Learn®" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/test-learn"></a><div slot="mc-callout--body">Mastercard Test & Learn helps business leaders make decisions with confidence by analyzing in-market business experiments.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/test-learn" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Test & Learn® </mc-button></mc-callout> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Agile_orng_0.png.webp" alt="sessionm" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/sessionm"></a><div slot="mc-callout--body">Automate, manage, measure and optimize loyalty and customer engagement at scale.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/sessionm" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > SessionM </mc-button></mc-callout> </mc-promo-panel></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Advisory </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" 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primary-nav--menu--cta"> <a href="/en/capabilities/digital-labs" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4991">Innovation Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/marketing-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/391">Marketing Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/396">See all advisors services</a></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured articles</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="Why data strategy is critical for ESG" article-card-title="Blog" url="/en/advisors/data-infrastructure-consulting/insights/why-data-strategy-critical-esg" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Thumbnail_V2%20updated.png.webp" alt="ESG data strategy" loading="lazy" > </picture></mds-article-card></div><div class="paragraph--article-card"><mds-article-card summary="Four European takes on open banking" article-card-title="Article " url="/en/advisors/sustainability-financial-inclusion-consulting/insights/four-european-takes-open-banking" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/CS230881%20-teaser_668x500.png.webp" alt="Four European takes on open banking teaser" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/NGO1.png.webp" alt="LOYALTY & PERSONALIZATION" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/advisors/consumer-engagement-loyalty"></a><div slot="mc-callout--body">Build and sustain authentic relationships with your customers</div> <mc-button slot="mc-callout--cta" url="/en/advisors/consumer-engagement-loyalty" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Consumer Engagement & Loyalty Consulting </mc-button></mc-callout> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icons_banking_orng_contactless_payment_turnstile-1.png.webp" alt="" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/advisors/payments"></a><div slot="mc-callout--body">Future-proof your payments business with consulting support on strategy to implementation</div> <mc-button slot="mc-callout--cta" url="/en/advisors/payments" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Payments Consulting </mc-button></mc-callout> </mc-promo-panel></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item 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data-drupal-link-system-path="node/4721">Airlines</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/travel-and-hospitality" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8331">All travel & hospitality </a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/hotels" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8346">Hotels</a></li></ul></div></div></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured articles</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="Retail banking trends go deeper than retail banking products" article-card-title="Trends report" url="/en/advisors/data-infrastructure-consulting/insights/retail-banking-trends" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Report_668X500.png.webp" alt="Retail banking teaser" loading="lazy" > </picture></mds-article-card></div><div class="paragraph--article-card"><mds-article-card summary="Lessons a fintech company should not find out the hard way" article-card-title="Trends Report" url="/en/advisors/payments-consulting/insights/lessons-fintech-company-should-not-find-out-hard-way" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/lessons%20of%20a%20fintech%20company%20teaser.png.webp" alt="lessons of a fintech company teaser" loading="lazy" > </picture></mds-article-card></div></div></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Resources </button><div class="primary-nav--menu--mega-menu-dropdown overview_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav main-column="center"><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"><div class="mc-multi-column-nav__overview-title"><div>Resources</div></div></div><div class="mc-multi-column-nav__content"><div class="mc-multi-column-nav__overview-tagline"><div>Insights to keep your business moving forward</div></div></div></div><div slot="mc-multi-column-nav--center-col"><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation mc-multi-column-nav__links"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/reports" data-drupal-link-system-path="node/11">Blog & reports</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/economics-institute" data-drupal-link-system-path="node/2446">Economics Institute</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/mastercard-market-trends" data-drupal-link-system-path="node/4381">Market Trends</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/events" data-drupal-link-system-path="node/31">Events</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/webinars" data-drupal-link-system-path="node/7936">Webinars</a></li></ul></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Featured articles</div> </mc-title></div><div class="mc-multi-column-nav__content article-card-container"><div><div class="paragraph--article-card"><mds-article-card summary="Economic Outlook 2024" article-card-title="Mastercard Economic Institute" url="/en/advisors/economic-consulting/insights/economic-outlook-2024" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Tile%20image%20-%20668%20x500.png.webp" alt="e24 tile image" loading="lazy" > </picture></mds-article-card></div></div></div></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <mc-button url="/en/overview/demo-request" link-color="neutral-gray7" size="medium-small" color="brand-primary" target="_self" button-color="dark" 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id="block-primarynavigation" data-block-plugin-id="system_menu_block:primary-navigation"><div class="visually-hidden" id="block-primarynavigation-menu">Primary Navigation</div> <mc-primary-nav slot="main-nav"> <nav class="main-nav--nav"><ul class="menu--simple-mega-menu primary-nav--menu"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Overview </button><div class="primary-nav--menu--mega-menu-dropdown overview_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav main-column="center"><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"><div class="mc-multi-column-nav__overview-title"><div>Overview</div></div></div><div class="mc-multi-column-nav__content"><div class="mc-multi-column-nav__overview-tagline"><div>Get to know Mastercard Data & Services</div></div></div></div><div slot="mc-multi-column-nav--center-col"><ul class="mc-multi-column-nav__links mc-multi-column-nav__links--overview"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/overview/about" data-drupal-link-system-path="node/4886">What is Data & Services?</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercard.us/en-us/vision/corp-responsibility/data-responsibility.html">Our data advantage</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/overview/partners/become-partner" data-drupal-link-system-path="node/8081">Become a partner</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/overview/partners/find-partner" data-drupal-link-system-path="node/8076">Find a partner</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/case-studies" data-drupal-link-system-path="node/361">Customer stories</a></li></ul></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Featured customer story</div> </mc-title></div><div class="mc-multi-column-nav__content article-card-container"><div><div class="paragraph--article-card"><mds-article-card summary="How areeba created a simple and secure digital wallet" article-card-title="Case Study" url="/en/capabilities/digital-labs/case-studies/how-areeba-created-simple-and-secure-digital-wallet" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/areeba%20teaser.png.webp" alt="areeba teaser" loading="lazy" > </picture></mds-article-card></div></div></div></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded menu-item--active-trail"> <button class="primary-nav--menu--link"> Capabilities </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Capabilities</div> </mc-title></div><div class="mc-multi-column-nav__content"><ul class="mc-multi-column-nav__links mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded menu-item--active-trail"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Business experimentation solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Business experimentation solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/market-basket-analyzer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/46">Market Basket Analyzer</a></li><li class="primary-nav--menu--item menu-item--active-trail primary-nav--menu--cta"> <a href="/en/capabilities/menu-analyzer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent is-active" data-drupal-link-system-path="node/276">Menu Analyzer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/test-learn" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/61">Test & Learn®</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Business intelligence </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Business intelligence </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/acquiring-optimizer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7631">Acquiring Optimizer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/portfolio-optimizer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7616">Portfolio Optimizer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/commercial-card-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7626">Commercial Card Insights</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/commercial-rebates-incentives-platform" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Commercial Rebates & Incentives Platform</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/global-treasury-intelligence" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5641">Global Treasury Intelligence</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/portfolio-intelligence-solutions" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7331">Portfolio Intelligence Solutions</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/business-card-acquisition" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Business Card Acquisition</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/success-planning-fintechs" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Success Planning for Fintechs</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/supplier-enablement-activation-service" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Supplier Enablement & Activation Service</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Customer engagement solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Customer engagement solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Loyalty platforms </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Loyalty platforms </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/rewards" data-drupal-link-system-path="node/7711">Mastercard Rewards</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/offers" data-drupal-link-system-path="node/246">Offers</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sessionm" data-drupal-link-system-path="node/3786">SessionM</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Loyalty services </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Loyalty services </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/mastercard-cardholder-services" data-drupal-link-system-path="node/406">Cardholder Services & Benefits </a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/marketing-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/391">Marketing Services</a></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Personalization </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Personalization </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/dynamic-yield" data-drupal-link-system-path="node/5291">Dynamic Yield</a></li></ul></div></div></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Cyber solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Cyber solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/capabilities/cyber-crisis-exercise" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Cyber Crisis Exercise</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-front" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5701">Cyber Front</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8701">Cyber Insights</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-quant" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/2201">Cyber Quant</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Location spend insights </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Location spend insights </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/places" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7621">Places</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/spendingpulse" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/66">SpendingPulse™ </a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/tourism-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7906">Tourism insights</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Market intelligence </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Market intelligence </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/mastercard-market-trends" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4381">Mastercard Market Trends</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/capabilities/merchant-insights-and-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Merchant Insights & Analytics</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/world-payments-advisory" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5316">World Payments Advisory™</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> SME Solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > SME Solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/payment-facilitator-accelerator" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/10691">Payment Facilitator Accelerator</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-portfolio-optimization" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8191">SME Portfolio Optimization</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-commercial-value-proposition" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8196">SME Commercial Value Proposition</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/small-business-credit-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7886">Small Business Credit Analytics</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4896">See all products</a></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured report</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="September 2023 Gartner® Market Guide for Loyalty Program Vendors" article-card-title="Analyst report" url="https://www.mastercardservices.com/en/advisors/consumer-engagement-loyalty/insights/september-2023-gartner-market-guide-loyalty-program" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/LandingPagePreview_GartnerMarketGuide.png.webp" alt="LandingPagePreview_GartnerMarketGuide" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Broker_orng_6.png.webp" alt="Test & Learn®" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/test-learn"></a><div slot="mc-callout--body">Mastercard Test & Learn helps business leaders make decisions with confidence by analyzing in-market business experiments.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/test-learn" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Test & Learn® </mc-button></mc-callout> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Agile_orng_0.png.webp" alt="sessionm" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/sessionm"></a><div slot="mc-callout--body">Automate, manage, measure and optimize loyalty and customer engagement at scale.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/sessionm" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > SessionM </mc-button></mc-callout> </mc-promo-panel></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Advisory </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Practices</div> </mc-title></div><div class="mc-multi-column-nav__content"><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Consulting Services </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Consulting Services </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/ai-advanced-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7436">AI & advanced analytics</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/consumer-engagement-loyalty" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4806">Consumer engagement & loyalty</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/cyber-enterprise-risk" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4726">Cyber & enterprise risk</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/data-strategy-management" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4801">Data & infrastructure</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/economics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7076">Economic consulting</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/future-tech" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7931">Future tech</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/payments" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4811">Payments</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/sustainability-financial-inclusion" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5051">Sustainability & financial inclusion</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/implementation-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4791">Implementation Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/digital-labs" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4991">Innovation Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/marketing-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/391">Marketing Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/396">See all advisors services</a></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured articles</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="Why data strategy is critical for ESG" article-card-title="Blog" url="/en/advisors/data-infrastructure-consulting/insights/why-data-strategy-critical-esg" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Thumbnail_V2%20updated.png.webp" alt="ESG data strategy" loading="lazy" > </picture></mds-article-card></div><div class="paragraph--article-card"><mds-article-card summary="Four European takes on open banking" article-card-title="Article " url="/en/advisors/sustainability-financial-inclusion-consulting/insights/four-european-takes-open-banking" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/CS230881%20-teaser_668x500.png.webp" alt="Four European takes on open banking teaser" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/NGO1.png.webp" alt="LOYALTY & PERSONALIZATION" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/advisors/consumer-engagement-loyalty"></a><div slot="mc-callout--body">Build and sustain authentic relationships with your customers</div> <mc-button slot="mc-callout--cta" url="/en/advisors/consumer-engagement-loyalty" variant="link" size="medium-small" 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Payments Consulting </mc-button></mc-callout> </mc-promo-panel></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Industries </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Industries</div> </mc-title></div><div class="mc-multi-column-nav__content"><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Financial services </button><div class="mc-multi-column-nav__navigation-expanded 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class="header__search" aria-label="Search" aria-expanded="false" aria-controls="block-headersearchform"> <span class="hidden" aria-hidden="true">Search Button</span> <mc-svg color="neutral-white" svg-name="magnifying-glass" class="icon header__search-icon" aria-hidden="true"></mc-svg> </button></div></header><div class="layout-container"><div><div data-drupal-messages-fallback class="hidden"></div></div> <main class="u-site-container" role="main"> <a id="main-content" tabindex="-1"></a><div class="main-content"><div><div id="block-particle-content" data-block-plugin-id="system_main_block"> <article about="/en/capabilities/menu-analyzer" class="mcds-v2 site-content__product"><div class="product-detail"><div class="full-breakout hero-banner"><div class="hero-banner__image-wrapper height-600"><div class="hero-banner--image"> <picture > <source srcset="/sites/default/files/styles/image_process_webp_mobile/public/Menu%20Analyzer%20header%20cropped.jpg.webp" media="(max-width: 768px)"> <source srcset="/sites/default/files/styles/image_process_webp_lg/public/Menu%20Analyzer%20header%20cropped.jpg.webp" media="(max-width: 1280px)"> <source srcset="/sites/default/files/styles/image_process_webp_xl/public/Menu%20Analyzer%20header%20cropped.jpg.webp" media="(max-width: 1920px)"> <source srcset="/sites/default/files/styles/image_process_webp/public/Menu%20Analyzer%20header%20cropped.jpg.webp" media="(max-width: 3840px)"> <img src="/sites/default/files/styles/image_process_webp/public/Menu%20Analyzer%20header%20cropped.jpg.webp" alt="Menu Analyzer header" class="image image--picture" width="2880" height="1200" loading="lazy" /></picture></div></div><div class="u-site-container"><div class="hero-banner--overlay canvas-dark"><div class="grid-item col-sm-12 col-lg-12"><div class="hero-banner--content"><h1 class="hero-banner--title heading1 ">Menu Analyzer</h1><div class="hero-banner--description ">Your check-level data is powerful. Are you getting the most out of it?</div><div class="hero-banner--pardot-form"><div class="grid-item col-sm-12 col-lg-12"> <span class="btn-wrapper btn-faas btn-wrapper--pardot-modal-btn btn-wrapper--orange--light"> <a class="btn btn-orange--light pardot-modal-btn" data-id="2c31977e-7855-4ab6-b514-968c1402f457" href="#" data-click-bound="true"> Book a demo </a> </span><div class="pardot-form pardot-form--has-bg-color u-bg--white 1of1 pardot-form--light pardot-modal-form" id="2c31977e-7855-4ab6-b514-968c1402f457"><div class="mcds-dxp-wrapper theme-default"><div class="dxp"> <dxp-form data-drupal-default-value-ids="" api-url="https://www.mastercard.com/form-services/data/forms/2c31977e-7855-4ab6-b514-968c1402f457" submit-api-url="https://www.mastercard.com/form-services/data/" button-position="left" button-type="primary" button-text="Submit" > </dxp-form></div></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_1"><div class="u-site-container full_width"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-8"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Unlock the value of your check-level data</h2><p>Menu Analyzer is a software platform that provides rapid insights into customer purchase behavior by analyzing enormous check-level datasets within seconds. Restaurants can filter each analysis on a variety of key dimensions, including day of week, time of day, store format and customer group. Through the software’s easy-to-use interface and ongoing analytic support from Mastercard professionals, decision makers have transaction-level insights at their fingertips. With these insights, restaurants can drive profitability by optimizing their menus, promotions, pricing and marketing strategies.</p></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><img data-entity-uuid="d27f30d9-ba9a-480f-b39e-5cd3402a8a57" data-entity-type="file" src="/sites/default/files/inline-images/menu%20analyzer%20illustration.webp" width="800" height="800"></body></html></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_15"><div class="u-site-container full_width"><div class="component-row vertical-padding_small"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Request a demo</h2><p>Let one of our specialists show you how Mastercard Data & Services can unlock the value<br />of your check-level data to gain a deeper understanding of customer behavior.</p><p><a class="btn btn-orange--light pardot-modal-btn" href="#" data-id="2c31977e-7855-4ab6-b514-968c1402f457" data-click-bound="true">Book a demo</a></p></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_1"><div class="u-site-container full_width"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Understand customer purchase behavior to inform more effective strategies</h2></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icon_Restaurant-1_orng_0.png.webp" alt="Understand check insights " class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">Understand check insights</div><div class="banner__summary"><p>Examine and compare check composition, size and frequency based on customizable bundles and value offers.</p></div> </span></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icon_Agile_orng_5.png.webp" alt="Evaluate assortments" class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">Evaluate assortments</div><div class="banner__summary"><p>Gain a 360-degree view of item, check and customer insights to inform menu assortment optimization strategies.</p></div> </span></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icon_Food-Beverage_orng.png.webp" alt="Identify common attachments" class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">Identify common attachments</div><div class="banner__summary"><p>Discover the most common pairings of items that appear in checks to determine strategies for menu restructuring and new promotions.</p></div> </span></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icon_Touchpoint_orng_3.png.webp" alt="Assess purchase sequence" class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">Assess purchase sequence</div><div class="banner__summary"><p>Explore prior and subsequent purchase behavior when certain trigger items are bought.</p></div> </span></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icon_Restaurant-2_orng_0.png.webp" alt="Reveal top checks " class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">Reveal top checks</div><div class="banner__summary"><p>Uncover top selling item combinations in an automated report and see a holistic view of how customers shop across the menu assortment.</p></div> </span></div></div></div></div></div></div></div></div><div class="full-breakout gray_15"><div class="u-site-container full_width"><div class="component-row vertical-padding_small"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Mastercard Test & Learn®</h2><p>Menu Analyzer unlocks a deeper understanding of customer purchase behavior to generate actionable hypotheses, such as which menu items to promote. By using Test & Learn® to evaluate these hypotheses, restaurants can gain deeper insights into check-level trends. For instance, when evaluating a menu item promotion, Test & Learn® can quantify lift driven by cherry-picking vs. cross-selling.</p><p><a class="btn btn-orange" href="https://www.mastercardservices.com/en/test-learn" target="_blank">Explore Test & Learn® </a></p></div></div></div></div></div></div></div></div></div><div class="full-breakout"> <outline-grid gap-size="medium" is-nested="" container-align="center"> <outline-column content-align="top" col-span-default="12" row-span="1"> <mc-side-by-side cta-text="" cta-url="" background-color="gold7" media-left > <picture slot=mc-side-by-side--media > <source srcset="/sites/default/files/styles/image_process_webp/public/Menu%20Analyzer%20case%20study.png.webp" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Menu%20Analyzer%20case%20study.png.webp" alt="Menu Analyzer case study" class="image image--picture" width="760" height="788" loading="lazy" /></picture> <mc-title level="h2" color="mc-side-by-side-text-color" text-transform="none" level-size="4xl" font-weight="mediumlight" slot="mc-side-by-side--title"> A fast-food restaurant chain drove higher check sizes for delivery orders with their third-party partners </mc-title><div slot="mc-side-by-side--description"> <outline-styled-text><p>An American fast food restaurant chain wanted to understand how its third-party delivery partners were performing to identify opportunities for improvement.</p><p>Using Menu Analyzer, the restaurant chain was able to break out check insights based on which delivery partner carried out the order. This enabled the restaurant to examine check composition and size for their various third-party partners.</p><p>Menu Analyzer uncovered that one of the delivery partners was selling considerably more of a particular beverage. The restaurant contacted the partner to investigate and discovered that the partner was driving higher average check sizes by promoting the beverage as an add-on at checkout. The restaurant reached out to other delivery partners to implement similar strategies.</p> </outline-styled-text></div><div slot="mc-side-by-side--eyebrow"> Customer Story</div> </mc-side-by-side> </outline-column> </outline-grid></div><div class="full-breakout banner-wrapper canvas-default"><div class="grid-item col-sm-12 col-lg-12"><div class="banner banner--no-overlay banner--ratio-landscape_4_3"><div class="banner__inner min-height-400"><div class="banner__image"> <picture > <source srcset="/sites/default/files/styles/image_process_webp_mobile/public/SessionM%20CTA%20banner.jpg.webp" media="(max-width: 768px)"> <source srcset="/sites/default/files/styles/image_process_webp_lg/public/SessionM%20CTA%20banner.jpg.webp" media="(max-width: 1280px)"> <source srcset="/sites/default/files/styles/image_process_webp_xl/public/SessionM%20CTA%20banner.jpg.webp" media="(max-width: 1920px)"> <source srcset="/sites/default/files/styles/image_process_webp/public/SessionM%20CTA%20banner.jpg.webp" media="(max-width: 3840px)"> <img src="/sites/default/files/styles/image_process_webp/public/SessionM%20CTA%20banner.jpg.webp" alt="SessionM interested" class="image image--picture" width="2880" height="1000" loading="lazy" /></picture></div><div class="banner__content"><div class="banner__headline">Interested?</div><div class="banner__summary"><p>Connect with our team to explore how Menu Analyzer can translate your<br />check-level data into actionable recommendations that drive profits.</p></div> </span><div class="grid-item col-sm-12 col-lg-12"> <span class="btn-wrapper btn-wrapper--pardot-modal-btn btn-wrapper--white"><a class="btn btn-white pardot-modal-btn" data-id=pardot-form-module-75806 href=#> Book a demo </a></span><div class="pardot-form pardot-form--has-bg-color u-bg--white 1of1 pardot-form--light pardot-modal-form" id="pardot-form-module-75806"><div class="pardot-form__inner" id="contact_message_2022_product_form"><div class="pardot-form__content"><form class="contact-message-2022-product-form contact-message-form contact-form" data-user-info-from-browser data-drupal-selector="contact-message-2022-product-form" action="https://go.mastercardservices.com/l/46932/2022-05-27/8vbhlk?error_location=https%3A%2F%2Fwww.mastercardservices.com%2Fen%2Fcapabilities%2Fmenu-analyzer&component_id=pardot-form-module-75806&success_location=https%3A%2F%2Fwww.mastercardservices.com%2Fen%2Fthank-you" method="post" id="contact-message-2022-product-form" accept-charset="UTF-8" autocomplete="off"><div class="field--type-email field--name-field-email field--widget-email-default form-group" data-drupal-selector="edit-field-email-wrapper" id="edit-field-email-wrapper"><div class="form-group js-form-item form-item js-form-type-email form-item-field-email-0-value js-form-item-field-email-0-value"> <label for="edit-field-email-0-value" class="js-form-required form-required">Business Email</label> <input id="Email" name="Email" data-drupal-selector="edit-field-email-0-value" type="email" size="60" maxlength="254" placeholder="" class="form-email required" required="required" aria-required="true" /></div></div><input autocomplete="off" data-drupal-selector="form-wtrngd2qrsbg73tdmfjeo-0aidrdaqoxrzgixob5q-k" type="hidden" name="form_build_id" value="form-wTRngD2QrSBg73tDMfJeo-0AidRdAQoxrzgIXob5Q_k" /><input data-drupal-selector="edit-contact-message-2022-product-form" type="hidden" name="form_id" value="contact_message_2022_product_form" /><input data-drupal-selector="edit-honeypot-time" type="hidden" name="honeypot_time" value="mL9yLydT52V1UfbSGE-aKY2aZy4Q87LkFCRoiXKe4HY" /><input data-drupal-selector="edit-gated-content" type="hidden" name="gated_content" value="0" /><input data-drupal-selector="edit-cookie-expires" type="hidden" name="cookie_expires" value="" /><input data-drupal-selector="edit-dy-form-kpi-name" type="hidden" name="dy_form_kpi_name" value="form_submission_product" /><input data-drupal-selector="edit-consenttext" type="hidden" name="ConsentText" value="" /><input data-drupal-selector="edit-marketingconsent" type="hidden" name="MarketingConsent" value="" /><input data-drupal-selector="edit-marketingconsentstatus" type="hidden" name="MarketingConsentStatus" value="" /><input data-drupal-selector="edit-consentlang" type="hidden" name="consentLang" value="en" /><input data-drupal-selector="edit-success-url" type="hidden" name="success_url" value="https://www.mastercardservices.com/en/thank-you" /><input data-drupal-selector="edit-referring-url" type="hidden" name="referring_url" value="https://www.mastercardservices.com/en/capabilities/menu-analyzer" /><input data-drupal-selector="edit-status" type="hidden" name="status" value="" /><input data-drupal-selector="edit-consent-text" type="hidden" name="consent_text" value="" /><input data-drupal-selector="edit-consent-date" type="hidden" name="consent_date" value="" /><input data-drupal-selector="edit-locale" type="hidden" name="locale" value="en" /><input data-drupal-selector="edit-products" type="hidden" name="products" value="" /><div class="field--type-string field--name-field-first-name field--widget-string-textfield form-group" data-drupal-selector="edit-field-first-name-wrapper" id="edit-field-first-name-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-first-name-0-value js-form-item-field-first-name-0-value"> <label for="edit-field-first-name-0-value" class="js-form-required form-required">First name</label> <input class="js-text-full text-full form-text required" id="first_name" name="first_name" data-drupal-selector="edit-field-first-name-0-value" type="text" size="60" maxlength="255" placeholder="" required="required" aria-required="true" /></div></div><div class="field--type-string field--name-field-last-name field--widget-string-textfield form-group" data-drupal-selector="edit-field-last-name-wrapper" id="edit-field-last-name-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-last-name-0-value js-form-item-field-last-name-0-value"> <label for="edit-field-last-name-0-value" class="js-form-required form-required">Last name</label> <input class="js-text-full text-full form-text required" id="last_name" name="last_name" data-drupal-selector="edit-field-last-name-0-value" type="text" size="60" maxlength="255" placeholder="" required="required" aria-required="true" /></div></div><div class="field--type-string field--name-field-job-title field--widget-string-textfield form-group" data-drupal-selector="edit-field-job-title-wrapper" id="edit-field-job-title-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-job-title-0-value js-form-item-field-job-title-0-value"> <label for="edit-field-job-title-0-value" class="js-form-required form-required">Job Title</label> <input class="js-text-full text-full form-text required" id="job_title" name="job_title" data-drupal-selector="edit-field-job-title-0-value" type="text" size="60" maxlength="255" placeholder="" required="required" aria-required="true" /></div></div><div class="field--type-string field--name-field-phone-number field--widget-string-textfield form-group" data-drupal-selector="edit-field-phone-number-wrapper" id="edit-field-phone-number-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-phone-number-0-value js-form-item-field-phone-number-0-value"> <label for="edit-field-phone-number-0-value">Telephone</label> <input class="js-text-full text-full form-text" id="Phone Number" name="Phone Number" data-drupal-selector="edit-field-phone-number-0-value" type="text" size="60" maxlength="255" placeholder="" /></div></div><div class="field--type-string field--name-field-company field--widget-string-textfield form-group" data-drupal-selector="edit-field-company-wrapper" id="edit-field-company-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-company-0-value js-form-item-field-company-0-value"> <label for="edit-field-company-0-value" class="js-form-required form-required">Company</label> <input class="js-text-full text-full mapped_pardot_field_company form-text required" id="Organization" name="Organization" data-drupal-selector="edit-field-company-0-value" type="text" size="60" maxlength="255" placeholder="" required="required" aria-required="true" /></div></div><div class="field--type-list-string field--name-field-industry field--widget-options-select form-group" data-drupal-selector="edit-field-industry-wrapper" id="edit-field-industry-wrapper"><div class="form-group js-form-item form-item js-form-type-select form-item-field-industry js-form-item-field-industry"> <label for="edit-field-industry" class="js-form-required form-required">Industry</label> <mc-dropdown-select svg-name="chevron-down"><div slot="mc-dropdown-select--select"><select id="Industry" name="Industry" data-drupal-selector="edit-field-industry" class="form-select required dropdown-select" required="required" aria-required="true" style="height:42px;border:1px solid black;"><option value="_none">- Select a value -</option><option value="Apparel/Specialty Retail">Apparel/Specialty Retail</option><option value="Automotive">Automotive</option><option value="Commercial Banking">Commercial Banking</option><option value="Manufacturing">Consumer Packaged Goods</option><option value="Credit Union">Credit Union</option><option value="C-store">C-store</option><option value="Education">Education</option><option value="Finance">Finance</option><option value="Financial Institutions">Financial Institutions</option><option value="Fintech">Fintech</option><option value="Government and Public Services">Government or Public Services</option><option value="Grocery">Grocery</option><option value="Healthcare">Healthcare</option><option value="Hospitals">Hospitals</option><option value="Hotels">Hotels</option><option value="Media">Media</option><option value="Pharma">Pharma</option><option value="Regional Bank">Regional Bank</option><option value="Restaurants">Restaurants</option><option value="Retail Banking">Retail Banking</option><option value="Retail">Retail</option><option value="Software">Software</option><option value="Technology">Technology</option><option value="Telco Media Subscription">Telecommunication</option><option value="Tourism">Tourism</option><option value="Travel and Hospitality">Travel and Hospitality</option></select></div></mc-dropdown-select></div></div><div class="field--type-list-string field--name-field-location field--widget-options-select form-group" data-drupal-selector="edit-field-location-wrapper" id="edit-field-location-wrapper"><div class="form-group js-form-item form-item js-form-type-select form-item-field-location js-form-item-field-location"> <label for="edit-field-location" class="js-form-required form-required">Location</label> <mc-dropdown-select svg-name="chevron-down"><div slot="mc-dropdown-select--select"><select id="country" name="country" data-drupal-selector="edit-field-location" class="form-select required dropdown-select" required="required" aria-required="true" style="height:42px;border:1px solid black;"><option value="_none">- Select a value -</option><option value="United States">United States</option><option value="China">China</option><option value="Afghanistan">Afghanistan</option><option value="Albania">Albania</option><option value="Algeria">Algeria</option><option value="American Samoa">American Samoa</option><option value="Andorra">Andorra</option><option value="Angola">Angola</option><option value="Anguilla">Anguilla</option><option value="Antigua & Barbuda">Antigua & Barbuda</option><option value="Argentina">Argentina</option><option value="Armenia">Armenia</option><option value="Aruba">Aruba</option><option value="Australia">Australia</option><option value="Austria">Austria</option><option value="Azerbaijan">Azerbaijan</option><option value="Bahamas">Bahamas</option><option value="Bahrain">Bahrain</option><option value="Bangladesh">Bangladesh</option><option value="Barbados">Barbados</option><option value="Belarus">Belarus</option><option value="Belgium">Belgium</option><option value="Belize">Belize</option><option value="Benin">Benin</option><option value="Bermuda">Bermuda</option><option value="Bhutan">Bhutan</option><option value="Bolivia">Bolivia</option><option value="Bonaire, St Eustatius & Saba">Bonaire, St Eustatius & Saba</option><option value="Bosnia & Herzegovina">Bosnia & Herzegovina</option><option value="Botswana">Botswana</option><option value="Brazil">Brazil</option><option value="Brunei">Brunei</option><option value="Bulgaria">Bulgaria</option><option value="Burkina Faso">Burkina Faso</option><option value="Burundi">Burundi</option><option value="Cambodia">Cambodia</option><option value="Cameroon">Cameroon</option><option value="Canada">Canada</option><option value="Cape Verde">Cape Verde</option><option value="Cayman Islands">Cayman Islands</option><option value="Central African Republic">Central African Republic</option><option value="Chad">Chad</option><option value="Channel Islands">Channel Islands</option><option value="Chile">Chile</option><option value="Colombia">Colombia</option><option value="Comoros">Comoros</option><option value="Cook Islands">Cook Islands</option><option value="Costa Rica">Costa Rica</option><option value="Cote D'Ivoire">Cote D'Ivoire</option><option value="Croatia">Croatia</option><option value="Cuba">Cuba</option><option value="Curacao">Curacao</option><option value="Cyprus">Cyprus</option><option value="Czech Republic">Czech Republic</option><option value="Democratic Rep Of The Congo">Democratic Rep Of The Congo</option><option value="Denmark">Denmark</option><option value="Djibouti">Djibouti</option><option value="Dominica">Dominica</option><option value="Dominican Republic">Dominican Republic</option><option value="East Timor">East Timor</option><option value="Ecuador">Ecuador</option><option value="Egypt">Egypt</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Equatorial Guinea</option><option value="Eritrea">Eritrea</option><option value="Estonia">Estonia</option><option value="Ethiopia">Ethiopia</option><option value="Faroe Islands">Faroe Islands</option><option value="Fiji">Fiji</option><option value="Finland">Finland</option><option value="France">France</option><option value="Gabon">Gabon</option><option value="Gambia">Gambia</option><option value="Georgia">Georgia</option><option value="Germany">Germany</option><option value="Ghana">Ghana</option><option value="Gibraltar">Gibraltar</option><option value="Greece">Greece</option><option value="Grenada">Grenada</option><option value="Guam">Guam</option><option value="Guatemala">Guatemala</option><option value="Guernsey">Guernsey</option><option value="Guinea">Guinea</option><option value="Guinea-Bissau">Guinea-Bissau</option><option value="Guyana">Guyana</option><option value="Haiti">Haiti</option><option value="Honduras">Honduras</option><option value="Hong Kong">Hong Kong</option><option value="Hungary">Hungary</option><option value="Iceland">Iceland</option><option value="India">India</option><option value="Indonesia">Indonesia</option><option value="Iran">Iran</option><option value="Iraq">Iraq</option><option value="Ireland">Ireland</option><option value="Israel">Israel</option><option value="Italy">Italy</option><option value="Jamaica">Jamaica</option><option value="Japan">Japan</option><option value="Jersey">Jersey</option><option value="Jordan">Jordan</option><option value="Kazakhstan">Kazakhstan</option><option value="Kenya">Kenya</option><option value="Kiribati">Kiribati</option><option value="Kosovo">Kosovo</option><option value="Kuwait">Kuwait</option><option value="Kyrgyzstan">Kyrgyzstan</option><option value="Laos">Laos</option><option value="Latvia">Latvia</option><option value="Lebanon">Lebanon</option><option value="Lesotho">Lesotho</option><option value="Liberia">Liberia</option><option value="Libya">Libya</option><option value="Liechtenstein">Liechtenstein</option><option value="Lithuania">Lithuania</option><option value="Luxembourg">Luxembourg</option><option value="Macao">Macao</option><option value="Macedonia">Macedonia</option><option value="Madagascar">Madagascar</option><option value="Malawi">Malawi</option><option value="Malaysia">Malaysia</option><option value="Maldives">Maldives</option><option value="Mali">Mali</option><option value="Malta">Malta</option><option value="Marshall Islands">Marshall Islands</option><option value="Martinique">Martinique</option><option value="Mauritania">Mauritania</option><option value="Mauritius">Mauritius</option><option value="Mexico">Mexico</option><option value="Micronesia">Micronesia</option><option value="Moldova">Moldova</option><option value="Monaco">Monaco</option><option value="Mongolia">Mongolia</option><option value="Montenegro">Montenegro</option><option value="Montserrat">Montserrat</option><option value="Morocco">Morocco</option><option value="Mozambique">Mozambique</option><option value="Myanmar">Myanmar</option><option value="Namibia">Namibia</option><option value="Nauru">Nauru</option><option value="Nepal">Nepal</option><option value="Netherlands">Netherlands</option><option value="Netherlands Antilles">Netherlands Antilles</option><option value="New Zealand">New Zealand</option><option value="Nicaragua">Nicaragua</option><option value="Niger">Niger</option><option value="Nigeria">Nigeria</option><option value="North Sudan">North Sudan</option><option value="Northern Mariana Islands">Northern Mariana Islands</option><option value="Norway">Norway</option><option value="Oman">Oman</option><option value="Pakistan">Pakistan</option><option value="Palau">Palau</option><option value="Palestine">Palestine</option><option value="Panama">Panama</option><option value="Papua New Guinea">Papua New Guinea</option><option value="Paraguay">Paraguay</option><option value="Peru">Peru</option><option value="Philippines">Philippines</option><option value="Poland">Poland</option><option value="Portugal">Portugal</option><option value="Puerto Rico">Puerto Rico</option><option value="Qatar">Qatar</option><option value="Republic Of The Congo">Republic Of The Congo</option><option value="Romania">Romania</option><option value="Russia">Russia</option><option value="Rwanda">Rwanda</option><option value="Samoa">Samoa</option><option value="San Marino">San Marino</option><option value="Sao Tome & Principe">Sao Tome & Principe</option><option value="Saudi Arabia">Saudi Arabia</option><option value="Senegal">Senegal</option><option value="Serbia">Serbia</option><option value="Serbia & Montenegro">Serbia & Montenegro</option><option value="Seychelles">Seychelles</option><option value="Sierra Leone">Sierra Leone</option><option value="Singapore">Singapore</option><option value="Slovakia">Slovakia</option><option value="Slovenia">Slovenia</option><option value="Solomon Islands">Solomon Islands</option><option value="Somalia">Somalia</option><option value="South Africa">South Africa</option><option value="South Korea">South Korea</option><option value="South Sudan">South Sudan</option><option value="Southwest Africa">Southwest Africa</option><option value="Spain">Spain</option><option value="Sri Lanka">Sri Lanka</option><option value="St Kitts & Nevis">St Kitts & Nevis</option><option value="St Lucia">St Lucia</option><option value="St Maarten">St Maarten</option><option value="St Vincent & The Grenadines">St Vincent & The Grenadines</option><option value="Suriname">Suriname</option><option 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