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mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4381">Mastercard Market Trends</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/capabilities/merchant-insights-and-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Merchant Insights & Analytics</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/world-payments-advisory" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5316">World Payments Advisory™</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> SME Solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > SME Solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/payment-facilitator-accelerator" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/10691">Payment Facilitator Accelerator</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-portfolio-optimization" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8191">SME Portfolio Optimization</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-commercial-value-proposition" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8196">SME Commercial Value Proposition</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/small-business-credit-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7886">Small Business Credit Analytics</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4896">See all products</a></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured report</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="September 2023 Gartner® Market Guide for Loyalty Program Vendors" article-card-title="Analyst report" url="https://www.mastercardservices.com/en/advisors/consumer-engagement-loyalty/insights/september-2023-gartner-market-guide-loyalty-program" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/LandingPagePreview_GartnerMarketGuide.png.webp" alt="LandingPagePreview_GartnerMarketGuide" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Broker_orng_6.png.webp" alt="Test & Learn®" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/test-learn"></a><div slot="mc-callout--body">Mastercard Test & Learn helps business leaders make decisions with confidence by analyzing in-market business experiments.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/test-learn" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Test & Learn® </mc-button></mc-callout> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Agile_orng_0.png.webp" alt="sessionm" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/sessionm"></a><div slot="mc-callout--body">Automate, manage, measure and optimize loyalty and customer engagement at scale.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/sessionm" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" 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href="https://www.mastercard.us/en-us/vision/corp-responsibility/data-responsibility.html">Our data advantage</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/overview/partners/become-partner" data-drupal-link-system-path="node/8081">Become a partner</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/overview/partners/find-partner" data-drupal-link-system-path="node/8076">Find a partner</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/case-studies" data-drupal-link-system-path="node/361">Customer stories</a></li></ul></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Featured customer story</div> </mc-title></div><div class="mc-multi-column-nav__content article-card-container"><div><div class="paragraph--article-card"><mds-article-card summary="How areeba created a simple and secure digital wallet" article-card-title="Case Study" url="/en/capabilities/digital-labs/case-studies/how-areeba-created-simple-and-secure-digital-wallet" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/areeba%20teaser.png.webp" alt="areeba teaser" loading="lazy" > </picture></mds-article-card></div></div></div></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Capabilities </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Capabilities</div> </mc-title></div><div class="mc-multi-column-nav__content"><ul class="mc-multi-column-nav__links mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Business experimentation solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Business experimentation solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/market-basket-analyzer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/46">Market Basket Analyzer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/menu-analyzer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/276">Menu Analyzer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/test-learn" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/61">Test & Learn®</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Business intelligence </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Business intelligence </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/acquiring-optimizer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7631">Acquiring Optimizer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/portfolio-optimizer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7616">Portfolio Optimizer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/commercial-card-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7626">Commercial Card Insights</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/commercial-rebates-incentives-platform" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Commercial Rebates & Incentives Platform</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/global-treasury-intelligence" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5641">Global Treasury Intelligence</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/portfolio-intelligence-solutions" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7331">Portfolio Intelligence Solutions</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/business-card-acquisition" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Business Card Acquisition</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/success-planning-fintechs" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Success Planning for Fintechs</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/supplier-enablement-activation-service" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Supplier Enablement & Activation Service</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Customer engagement solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Customer engagement solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Loyalty platforms </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Loyalty platforms </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/rewards" data-drupal-link-system-path="node/7711">Mastercard Rewards</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/offers" data-drupal-link-system-path="node/246">Offers</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sessionm" data-drupal-link-system-path="node/3786">SessionM</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Loyalty services </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Loyalty services </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/mastercard-cardholder-services" data-drupal-link-system-path="node/406">Cardholder Services & Benefits </a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/marketing-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/391">Marketing Services</a></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Personalization </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Personalization </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/dynamic-yield" data-drupal-link-system-path="node/5291">Dynamic Yield</a></li></ul></div></div></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Cyber solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Cyber solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/capabilities/cyber-crisis-exercise" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Cyber Crisis Exercise</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-front" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5701">Cyber Front</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8701">Cyber Insights</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-quant" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/2201">Cyber Quant</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Location spend insights </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Location spend insights </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/places" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7621">Places</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/spendingpulse" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/66">SpendingPulse™ </a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/tourism-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7906">Tourism insights</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Market intelligence </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Market intelligence </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/mastercard-market-trends" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4381">Mastercard Market Trends</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/capabilities/merchant-insights-and-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Merchant Insights & Analytics</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/world-payments-advisory" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5316">World Payments Advisory™</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> SME Solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > SME Solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/payment-facilitator-accelerator" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/10691">Payment Facilitator Accelerator</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-portfolio-optimization" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8191">SME Portfolio Optimization</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-commercial-value-proposition" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8196">SME Commercial Value Proposition</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/small-business-credit-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7886">Small Business Credit Analytics</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4896">See all products</a></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured report</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="September 2023 Gartner® Market Guide for Loyalty Program Vendors" article-card-title="Analyst report" url="https://www.mastercardservices.com/en/advisors/consumer-engagement-loyalty/insights/september-2023-gartner-market-guide-loyalty-program" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/LandingPagePreview_GartnerMarketGuide.png.webp" alt="LandingPagePreview_GartnerMarketGuide" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Broker_orng_6.png.webp" alt="Test & Learn®" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/test-learn"></a><div slot="mc-callout--body">Mastercard Test & Learn helps business leaders make decisions with confidence by analyzing in-market business experiments.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/test-learn" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Test & Learn® </mc-button></mc-callout> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Agile_orng_0.png.webp" alt="sessionm" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/sessionm"></a><div slot="mc-callout--body">Automate, manage, measure and optimize loyalty and customer engagement at scale.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/sessionm" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > SessionM </mc-button></mc-callout> </mc-promo-panel></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Advisory </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Practices</div> </mc-title></div><div class="mc-multi-column-nav__content"><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Consulting Services </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Consulting Services </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/ai-advanced-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7436">AI & advanced analytics</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/consumer-engagement-loyalty" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4806">Consumer engagement & loyalty</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/cyber-enterprise-risk" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4726">Cyber & enterprise risk</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/data-strategy-management" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4801">Data & infrastructure</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/economics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7076">Economic consulting</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/future-tech" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7931">Future tech</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/payments" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4811">Payments</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/sustainability-financial-inclusion" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5051">Sustainability & financial inclusion</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/implementation-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4791">Implementation Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/digital-labs" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4991">Innovation Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/marketing-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/391">Marketing Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/396">See all advisors services</a></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured articles</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="Why data strategy is critical for ESG" article-card-title="Blog" url="/en/advisors/data-infrastructure-consulting/insights/why-data-strategy-critical-esg" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Thumbnail_V2%20updated.png.webp" alt="ESG data strategy" loading="lazy" > </picture></mds-article-card></div><div class="paragraph--article-card"><mds-article-card summary="Four European takes on open banking" article-card-title="Article " url="/en/advisors/sustainability-financial-inclusion-consulting/insights/four-european-takes-open-banking" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/CS230881%20-teaser_668x500.png.webp" alt="Four European takes on open banking teaser" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/NGO1.png.webp" alt="LOYALTY & PERSONALIZATION" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/advisors/consumer-engagement-loyalty"></a><div slot="mc-callout--body">Build and sustain authentic relationships with your customers</div> <mc-button slot="mc-callout--cta" url="/en/advisors/consumer-engagement-loyalty" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" 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media="(max-width: 1280px)"> <source srcset="/sites/default/files/styles/image_process_webp_xl/public/SME%20Acqusition%20header.png.webp" media="(max-width: 1920px)"> <source srcset="/sites/default/files/styles/image_process_webp/public/SME%20Acqusition%20header.png.webp" media="(max-width: 3840px)"> <img src="/sites/default/files/styles/image_process_webp/public/SME%20Acqusition%20header.png.webp" alt="SME Acquisition header" class="image image--picture" width="2880" height="1200" loading="lazy" /></picture></div></div><div class="u-site-container"><div class="hero-banner--overlay canvas-dark"><div class="grid-item col-sm-12 col-lg-12"><div class="hero-banner--content"><h1 class="hero-banner--title heading1 ">Business Card Acquisition</h1><div class="hero-banner--description "><p>Execute a data-driven strategy to find and engage new SME customers.</p></div><div class="hero-banner--pardot-form"><div class="grid-item col-sm-12 col-lg-12"> <span class="btn-wrapper btn-faas btn-wrapper--pardot-modal-btn btn-wrapper--orange--light"> <a class="btn btn-orange--light pardot-modal-btn" data-id="59ac7313-6af9-4577-b9b8-da40c310471d" href="#" data-click-bound="true"> Contact us </a> </span><div class="pardot-form pardot-form--has-bg-color u-bg--white 1of1 pardot-form--light pardot-modal-form" id="59ac7313-6af9-4577-b9b8-da40c310471d"><div class="mcds-dxp-wrapper theme-default"><div class="dxp"> <dxp-form data-drupal-default-value-ids="" api-url="https://www.mastercard.com/form-services/data/forms/59ac7313-6af9-4577-b9b8-da40c310471d" submit-api-url="https://www.mastercard.com/form-services/data/" button-position="left" button-type="primary" button-text="Submit" > </dxp-form></div></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_15"><div class="u-site-container full_width"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-8"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Define the best strategies to acquire new customers for your business card</h2><p>Small and medium enterprises (SMEs) vary by size, sector, financial sophistication and business maturity. That's why a one-size-fits-all approach doesn't work. For SME issuers, acquisition is the first step towards a superior customer engagement strategy – one that increases account profitability and motivates brand preference. Acquisition works best when issuers promote specific features of business cards that address the needs of SMEs by industry.</p></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><img data-entity-uuid="e29ea0dd-0e95-42b1-8679-4cf7f3edc10e" data-entity-type="file" src="/sites/default/files/inline-images/Telco-CVP-Discover.webp" alt="SME Acquisition illustration" width="1460" height="1459"></body></html></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_1"><div class="u-site-container full_width"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Define. Identify. Engage. Measure.</h2></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-3"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icon_Investigation_orng_5.png.webp" alt="Analyze your business, the market and your competitors" class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">Analyze your business, the market and your competitors</div><div class="banner__summary"><p>Understand your key business drivers, processes, budgets and communication strategies through a current state assessment. Evaluate your current SME product(s), benchmark key competitors and practices and leverage insights to develop recommended strategies and initiatives.</p></div> </span></div></div></div></div><div class="grid-item col-sm-12 col-lg-3"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icon_To-Do_orng_0.png.webp" alt="Find new SME customers by choosing a data-driven strategy" class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">Find new SME customers by choosing a data-driven strategy</div><div class="banner__summary"><p>Use a data-driven approach to identify SMEs open to a new banking relationship, find potential SME clients hidden in a consumer portfolio, or understand which existing business clients are likely to add a business card to the range of products they use.</p></div> </span></div></div></div></div><div class="grid-item col-sm-12 col-lg-3"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icon_Peer-to-Peer_orng_2.png.webp" alt="Design targeted acquisition campaigns" class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">Design targeted acquisition campaigns</div><div class="banner__summary"><p>Issuers that cater to SMEs can create effective acquisition campaigns by tailoring their offerings to the needs and aspirations of SME cardholders which includes improving cashflow management, managing finances easily, and supporting business activities or simply being recognized as a business.</p></div> </span></div></div></div></div><div class="grid-item col-sm-12 col-lg-3"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icon_Controls_orng_3.png.webp" alt="Use patented analytics to review campaign effectiveness and gain insight for future campaigns" class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">Use patented analytics to review campaign effectiveness and gain insight for future campaigns</div><div class="banner__summary"><p>Test vs. control methodology helps to review how customers respond to the campaign stimulus.</p></div> </span></div></div></div></div></div></div></div></div><div class="full-breakout gray_15"><div class="u-site-container full_width"><div class="component-row vertical-padding_small"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Request more information</h2><p>Let one of our specialists show you how Mastercard Data & Services can enhance your<br />business performance, elevate consumer experiences and enable innovation.</p><p><a class="btn btn-orange--light pardot-modal-btn" href="#" data-id="59ac7313-6af9-4577-b9b8-da40c310471d" data-click-bound="true">Contact us</a></p></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_1"><div class="u-site-container full_width"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Offering SMEs the right product boosts an issuer’s acquisition opportunities</h2></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-3"><div class="statistic gray_15"><div class="statistic__inner"><div class="statistic__content"><div class="statistic__stat">21%</div><div class="statistic__description">of SMEs have never been offered a business banking product.*</div></div></div></div></div><div class="grid-item col-sm-12 col-lg-3"><div class="statistic gray_15"><div class="statistic__inner"><div class="statistic__content"><div class="statistic__stat">76%</div><div class="statistic__description">Percentage of small businesses in the US that still use their personal credit card for their business purchases.*</div></div></div></div></div><div class="grid-item col-sm-12 col-lg-3"><div class="statistic gray_15"><div class="statistic__inner"><div class="statistic__content"><div class="statistic__stat">2.5x</div><div class="statistic__description">Increase in revenues when the average SME becomes more engaged.**</div></div></div></div></div><div class="grid-item col-sm-12 col-lg-3"><div class="statistic gray_15"><div class="statistic__inner"><div class="statistic__content"><div class="statistic__stat">47%</div><div class="statistic__description">GDV growth opportunity when SMEs use a business product rather than a consumer product.**</div></div></div></div></div><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><p style="color:--neutral-gray6Point5;font-size:12px;line-height:18px;">* Source: Mastercard for Small Business – Quantitative Research Findings, 2022<br />** Source: Mastercard Economic Institute, Recovery Insights: Small Business Reset, 2021</p></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_15"><div class="u-site-container full_width"><div class="component-row vertical-padding_small"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Mastercard Consulting</h2><p>Partner with our consulting experts to optimize how you serve SMEs.</p><p><a class="btn btn-orange" href="https://www.mastercardservices.com/en/solutions/payments/mastercard-advisors-consulting" target="_blank">Explore our consulting services</a></p></div></div></div></div></div></div></div></div></div><div class="full-breakout"> <outline-grid gap-size="medium" is-nested="" container-align="center"> <outline-column content-align="top" col-span-default="12" row-span="1"> <mc-side-by-side cta-text="" cta-url="" background-color="gold7" media-left > <picture slot=mc-side-by-side--media > <source srcset="/sites/default/files/styles/image_process_webp/public/SME%20Acquisition%20teaser.png.webp" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/SME%20Acquisition%20teaser.png.webp" alt="SME Acquisition teaser" class="image image--picture" width="760" height="572" loading="lazy" /></picture> <mc-title level="h2" color="mc-side-by-side-text-color" text-transform="none" level-size="4xl" font-weight="mediumlight" slot="mc-side-by-side--title"> A European bank improved its share in the SME market with Mastercard </mc-title><div slot="mc-side-by-side--description"> <outline-styled-text><p>A European bank was lagging behind its competition when it came to SME card offerings. Mastercard helped the bank identify hidden SMEs in its consumer credit cardholder base by building a set of propensity models to identify consumer cardholders exhibiting SME behavior. This engagement resulted in a 10% increase in monthly spend of both consumer and SME credit cards, and a 17% increase in overall average customer profitability.</p> </outline-styled-text></div><div slot="mc-side-by-side--eyebrow"> CUSTOMER STORY</div> </mc-side-by-side> </outline-column> </outline-grid></div><div class="full-breakout banner-wrapper canvas-default"><div class="grid-item col-sm-12 col-lg-12"><div class="banner banner--no-overlay banner--ratio-landscape_4_3"><div class="banner__inner min-height-400"><div class="banner__image"> <picture > <source srcset="/sites/default/files/styles/image_process_webp_mobile/public/first%20cta%20darker_0.jpg.webp" media="(max-width: 768px)"> <source srcset="/sites/default/files/styles/image_process_webp_lg/public/first%20cta%20darker_0.jpg.webp" media="(max-width: 1280px)"> <source srcset="/sites/default/files/styles/image_process_webp_xl/public/first%20cta%20darker_0.jpg.webp" media="(max-width: 1920px)"> <source srcset="/sites/default/files/styles/image_process_webp/public/first%20cta%20darker_0.jpg.webp" media="(max-width: 3840px)"> <img src="/sites/default/files/styles/image_process_webp/public/first%20cta%20darker_0.jpg.webp" alt="Interested SME banner" class="image image--picture" width="2880" height="800" loading="lazy" /></picture></div><div class="banner__content"><div class="banner__summary"><h2>Interested?</h2><p>Connect with our team to explore how Mastercard Business Card Acquisition<br />can enhance your business.</p></div> </span><div class="grid-item col-sm-12 col-lg-12"> <span class="btn-wrapper btn-wrapper--pardot-modal-btn btn-wrapper--white"><a class="btn btn-white pardot-modal-btn" data-id=pardot-form-module-82431 href=#> Contact us </a></span><div class="pardot-form pardot-form--has-bg-color u-bg--white 1of1 pardot-form--light pardot-modal-form" id="pardot-form-module-82431"><div class="pardot-form__inner" id="contact_message_2022_product_form"><h2 class="pardot-form__title">Book a demo</h2><div class="pardot-form__content"><form class="contact-message-2022-product-form contact-message-form contact-form" data-user-info-from-browser data-drupal-selector="contact-message-2022-product-form" action="https://go.mastercardservices.com/l/46932/2024-02-14/97cjkx?error_location=https%3A%2F%2Fwww.mastercardservices.com%2Fen%2Fcapabilities%2Fbusiness-card-acquisition&component_id=pardot-form-module-82431&success_location=https%3A%2F%2Fwww.mastercardservices.com%2Fen%2Fthank-you" method="post" id="contact-message-2022-product-form" accept-charset="UTF-8" autocomplete="off"><div class="field--type-email field--name-field-email field--widget-email-default form-group" data-drupal-selector="edit-field-email-wrapper" id="edit-field-email-wrapper"><div class="form-group js-form-item form-item js-form-type-email form-item-field-email-0-value js-form-item-field-email-0-value"> <label for="edit-field-email-0-value" class="js-form-required form-required">Business Email</label> <input id="Email" name="Email" data-drupal-selector="edit-field-email-0-value" type="email" size="60" maxlength="254" placeholder="" class="form-email required" required="required" aria-required="true" /></div></div><input autocomplete="off" data-drupal-selector="form-0g4f0e-etwow92rklvsjfawz2ehveisqkbjc-zrse08" type="hidden" name="form_build_id" value="form-0g4f0E-ETwOw92rkLvSjFAwz2EhvEisqKBJc_zrse08" /><input data-drupal-selector="edit-contact-message-2022-product-form" type="hidden" name="form_id" value="contact_message_2022_product_form" /><input data-drupal-selector="edit-honeypot-time" type="hidden" name="honeypot_time" value="pg7ESxnLv8UrXQrNbROF_fUoRtxL7QNLqdL151HfEro" /><input data-drupal-selector="edit-gated-content" type="hidden" name="gated_content" value="0" /><input data-drupal-selector="edit-cookie-expires" type="hidden" name="cookie_expires" value="" /><input data-drupal-selector="edit-dy-form-kpi-name" type="hidden" name="dy_form_kpi_name" value="form_submission_product" /><input data-drupal-selector="edit-consenttext" type="hidden" name="ConsentText" value="" /><input data-drupal-selector="edit-marketingconsent" type="hidden" name="MarketingConsent" value="" /><input data-drupal-selector="edit-marketingconsentstatus" type="hidden" name="MarketingConsentStatus" value="" /><input data-drupal-selector="edit-consentlang" type="hidden" name="consentLang" value="en" /><input data-drupal-selector="edit-success-url" type="hidden" name="success_url" value="https://www.mastercardservices.com/en/thank-you" /><input data-drupal-selector="edit-referring-url" type="hidden" name="referring_url" value="https://www.mastercardservices.com/en/capabilities/business-card-acquisition" /><input data-drupal-selector="edit-status" type="hidden" name="status" value="" /><input data-drupal-selector="edit-consent-text" type="hidden" name="consent_text" value="" /><input data-drupal-selector="edit-consent-date" type="hidden" name="consent_date" value="" /><input data-drupal-selector="edit-locale" type="hidden" name="locale" value="en" /><input data-drupal-selector="edit-products" type="hidden" name="products" value="" /><div class="field--type-string field--name-field-first-name field--widget-string-textfield form-group" data-drupal-selector="edit-field-first-name-wrapper" id="edit-field-first-name-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-first-name-0-value js-form-item-field-first-name-0-value"> <label for="edit-field-first-name-0-value" class="js-form-required form-required">First name</label> <input class="js-text-full text-full form-text required" id="first_name" name="first_name" data-drupal-selector="edit-field-first-name-0-value" type="text" size="60" maxlength="255" placeholder="" required="required" aria-required="true" /></div></div><div class="field--type-string field--name-field-last-name field--widget-string-textfield form-group" data-drupal-selector="edit-field-last-name-wrapper" id="edit-field-last-name-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-last-name-0-value js-form-item-field-last-name-0-value"> <label for="edit-field-last-name-0-value" class="js-form-required form-required">Last name</label> <input class="js-text-full text-full form-text required" id="last_name" name="last_name" data-drupal-selector="edit-field-last-name-0-value" type="text" size="60" maxlength="255" placeholder="" required="required" aria-required="true" /></div></div><div class="field--type-string field--name-field-job-title field--widget-string-textfield form-group" data-drupal-selector="edit-field-job-title-wrapper" id="edit-field-job-title-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-job-title-0-value js-form-item-field-job-title-0-value"> <label for="edit-field-job-title-0-value" class="js-form-required form-required">Job Title</label> <input class="js-text-full text-full form-text required" id="job_title" name="job_title" data-drupal-selector="edit-field-job-title-0-value" type="text" size="60" maxlength="255" placeholder="" required="required" aria-required="true" /></div></div><div class="field--type-string field--name-field-phone-number field--widget-string-textfield form-group" data-drupal-selector="edit-field-phone-number-wrapper" id="edit-field-phone-number-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-phone-number-0-value js-form-item-field-phone-number-0-value"> <label for="edit-field-phone-number-0-value">Telephone</label> <input class="js-text-full text-full form-text" id="Phone Number" name="Phone Number" data-drupal-selector="edit-field-phone-number-0-value" type="text" size="60" maxlength="255" placeholder="" /></div></div><div class="field--type-string field--name-field-company field--widget-string-textfield form-group" data-drupal-selector="edit-field-company-wrapper" id="edit-field-company-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-company-0-value js-form-item-field-company-0-value"> <label for="edit-field-company-0-value" class="js-form-required form-required">Company</label> <input class="js-text-full text-full mapped_pardot_field_company form-text required" id="Organization" name="Organization" data-drupal-selector="edit-field-company-0-value" type="text" size="60" maxlength="255" placeholder="" required="required" aria-required="true" /></div></div><div class="field--type-list-string field--name-field-industry field--widget-options-select form-group" data-drupal-selector="edit-field-industry-wrapper" id="edit-field-industry-wrapper"><div class="form-group js-form-item form-item js-form-type-select form-item-field-industry js-form-item-field-industry"> <label for="edit-field-industry" class="js-form-required form-required">Industry</label> <mc-dropdown-select svg-name="chevron-down"><div slot="mc-dropdown-select--select"><select id="Industry" name="Industry" data-drupal-selector="edit-field-industry" class="form-select required dropdown-select" required="required" aria-required="true" style="height:42px;border:1px solid black;"><option value="_none">- Select a value -</option><option value="Apparel/Specialty Retail">Apparel/Specialty Retail</option><option value="Automotive">Automotive</option><option value="Commercial Banking">Commercial Banking</option><option value="Manufacturing">Consumer Packaged Goods</option><option value="Credit Union">Credit Union</option><option value="C-store">C-store</option><option value="Education">Education</option><option value="Finance">Finance</option><option value="Financial Institutions">Financial Institutions</option><option value="Fintech">Fintech</option><option value="Government and Public Services">Government or Public Services</option><option value="Grocery">Grocery</option><option value="Healthcare">Healthcare</option><option value="Hospitals">Hospitals</option><option value="Hotels">Hotels</option><option value="Media">Media</option><option value="Pharma">Pharma</option><option value="Regional Bank">Regional Bank</option><option value="Restaurants">Restaurants</option><option value="Retail Banking">Retail Banking</option><option value="Retail">Retail</option><option value="Software">Software</option><option value="Technology">Technology</option><option value="Telco Media Subscription">Telecommunication</option><option value="Tourism">Tourism</option><option value="Travel and Hospitality">Travel and Hospitality</option></select></div></mc-dropdown-select></div></div><div class="field--type-list-string field--name-field-location field--widget-options-select form-group" data-drupal-selector="edit-field-location-wrapper" id="edit-field-location-wrapper"><div class="form-group js-form-item form-item js-form-type-select form-item-field-location js-form-item-field-location"> <label for="edit-field-location" class="js-form-required form-required">Location</label> <mc-dropdown-select svg-name="chevron-down"><div slot="mc-dropdown-select--select"><select id="country" name="country" data-drupal-selector="edit-field-location" class="form-select required dropdown-select" required="required" aria-required="true" style="height:42px;border:1px solid black;"><option value="_none">- Select a value -</option><option value="United States">United States</option><option value="China">China</option><option value="Afghanistan">Afghanistan</option><option value="Albania">Albania</option><option value="Algeria">Algeria</option><option value="American Samoa">American Samoa</option><option value="Andorra">Andorra</option><option value="Angola">Angola</option><option value="Anguilla">Anguilla</option><option value="Antigua & Barbuda">Antigua & Barbuda</option><option value="Argentina">Argentina</option><option value="Armenia">Armenia</option><option value="Aruba">Aruba</option><option value="Australia">Australia</option><option value="Austria">Austria</option><option value="Azerbaijan">Azerbaijan</option><option value="Bahamas">Bahamas</option><option value="Bahrain">Bahrain</option><option value="Bangladesh">Bangladesh</option><option value="Barbados">Barbados</option><option value="Belarus">Belarus</option><option value="Belgium">Belgium</option><option value="Belize">Belize</option><option value="Benin">Benin</option><option value="Bermuda">Bermuda</option><option value="Bhutan">Bhutan</option><option value="Bolivia">Bolivia</option><option value="Bonaire, St Eustatius & Saba">Bonaire, St Eustatius & Saba</option><option value="Bosnia & Herzegovina">Bosnia & Herzegovina</option><option value="Botswana">Botswana</option><option value="Brazil">Brazil</option><option value="Brunei">Brunei</option><option value="Bulgaria">Bulgaria</option><option value="Burkina Faso">Burkina Faso</option><option value="Burundi">Burundi</option><option value="Cambodia">Cambodia</option><option value="Cameroon">Cameroon</option><option value="Canada">Canada</option><option value="Cape Verde">Cape Verde</option><option value="Cayman Islands">Cayman Islands</option><option value="Central African Republic">Central African Republic</option><option value="Chad">Chad</option><option value="Channel Islands">Channel Islands</option><option value="Chile">Chile</option><option value="Colombia">Colombia</option><option value="Comoros">Comoros</option><option value="Cook Islands">Cook Islands</option><option value="Costa Rica">Costa Rica</option><option value="Cote D'Ivoire">Cote D'Ivoire</option><option value="Croatia">Croatia</option><option value="Cuba">Cuba</option><option value="Curacao">Curacao</option><option value="Cyprus">Cyprus</option><option value="Czech Republic">Czech Republic</option><option value="Democratic Rep Of The Congo">Democratic Rep Of The Congo</option><option value="Denmark">Denmark</option><option value="Djibouti">Djibouti</option><option value="Dominica">Dominica</option><option value="Dominican Republic">Dominican Republic</option><option value="East Timor">East Timor</option><option value="Ecuador">Ecuador</option><option value="Egypt">Egypt</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Equatorial Guinea</option><option value="Eritrea">Eritrea</option><option value="Estonia">Estonia</option><option value="Ethiopia">Ethiopia</option><option value="Faroe Islands">Faroe Islands</option><option value="Fiji">Fiji</option><option value="Finland">Finland</option><option value="France">France</option><option value="Gabon">Gabon</option><option value="Gambia">Gambia</option><option value="Georgia">Georgia</option><option value="Germany">Germany</option><option value="Ghana">Ghana</option><option value="Gibraltar">Gibraltar</option><option value="Greece">Greece</option><option value="Grenada">Grenada</option><option value="Guam">Guam</option><option value="Guatemala">Guatemala</option><option value="Guernsey">Guernsey</option><option value="Guinea">Guinea</option><option value="Guinea-Bissau">Guinea-Bissau</option><option value="Guyana">Guyana</option><option value="Haiti">Haiti</option><option value="Honduras">Honduras</option><option value="Hong Kong">Hong Kong</option><option value="Hungary">Hungary</option><option value="Iceland">Iceland</option><option value="India">India</option><option value="Indonesia">Indonesia</option><option value="Iran">Iran</option><option value="Iraq">Iraq</option><option value="Ireland">Ireland</option><option value="Israel">Israel</option><option value="Italy">Italy</option><option value="Jamaica">Jamaica</option><option value="Japan">Japan</option><option value="Jersey">Jersey</option><option value="Jordan">Jordan</option><option value="Kazakhstan">Kazakhstan</option><option value="Kenya">Kenya</option><option value="Kiribati">Kiribati</option><option value="Kosovo">Kosovo</option><option value="Kuwait">Kuwait</option><option value="Kyrgyzstan">Kyrgyzstan</option><option value="Laos">Laos</option><option value="Latvia">Latvia</option><option value="Lebanon">Lebanon</option><option value="Lesotho">Lesotho</option><option value="Liberia">Liberia</option><option value="Libya">Libya</option><option value="Liechtenstein">Liechtenstein</option><option value="Lithuania">Lithuania</option><option value="Luxembourg">Luxembourg</option><option value="Macao">Macao</option><option value="Macedonia">Macedonia</option><option value="Madagascar">Madagascar</option><option value="Malawi">Malawi</option><option value="Malaysia">Malaysia</option><option value="Maldives">Maldives</option><option value="Mali">Mali</option><option value="Malta">Malta</option><option value="Marshall Islands">Marshall Islands</option><option value="Martinique">Martinique</option><option value="Mauritania">Mauritania</option><option value="Mauritius">Mauritius</option><option value="Mexico">Mexico</option><option value="Micronesia">Micronesia</option><option value="Moldova">Moldova</option><option value="Monaco">Monaco</option><option value="Mongolia">Mongolia</option><option value="Montenegro">Montenegro</option><option value="Montserrat">Montserrat</option><option value="Morocco">Morocco</option><option value="Mozambique">Mozambique</option><option value="Myanmar">Myanmar</option><option value="Namibia">Namibia</option><option value="Nauru">Nauru</option><option value="Nepal">Nepal</option><option value="Netherlands">Netherlands</option><option value="Netherlands Antilles">Netherlands Antilles</option><option value="New Zealand">New Zealand</option><option value="Nicaragua">Nicaragua</option><option value="Niger">Niger</option><option value="Nigeria">Nigeria</option><option value="North Sudan">North Sudan</option><option value="Northern Mariana Islands">Northern 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