Macy’s drives mobile adoption for loyalty members

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Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Collaborate with your partners in a privacy-centric way </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="First-party data monetization that fuels retail media growth" id="" href="https://www.appsflyer.com/products/data-collaboration/"> <b class="d-block pb-2">AppsFlyer Data Collaboration Platform</b> <span class="d-none d-md-block navbar-nav__item-text"> First-party data monetization that fuels retail media growth </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Connect to over 10,000 tech and media partners" id="" href="https://www.appsflyer.com/products/integrations/"> <b class="d-block pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connect to over 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APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/product/"> <span class="d-block pb-2">Product</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Goal </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Regain iOS visibility</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Kickstart app growth</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Scale user acquisition</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Increase engagement & LTV </span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-roas/"> <span class="d-block pb-2">Maximize ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Industry </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/food-drink/"> <span class="d-block pb-2">Food & drink</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/health-fitness/"> <span class="d-block pb-2">Health & fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/travel/"> <span class="d-block pb-2">Travel</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Platform </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerships </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partners/"> <span class="d-block pb-2">Tech and media partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/agencies/"> <span class="d-block pb-2">Agency partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partner-program/"> <span class="d-block pb-2">Partner Program</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Learn" class="nav-link" href="#">Learn </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Resources </span> <p>Stay informed with industry insights, the latest trends, original content, and all things AppsFlyer</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ecosystem </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/"> <span class="d-block pb-2">Reports & guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/events/"> <span class="d-block pb-2">Events & webinars</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/templates/"> <span class="d-block pb-2">Tools & templates</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/benchmarks/"> <span class="d-block pb-2">Industry benchmarks</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="/blog/videos/"> <span class="d-block pb-2">Videos</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/podcasts/"> <span class="d-block pb-2">Podcasts</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/glossary/"> <span class="d-block pb-2">Glossary</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/metrics-comparison/"> <span class="d-block pb-2">Metrics comparison</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Customers </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/customers/"> <span class="d-block pb-2">Customer stories</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/product-news/"> <span class="d-block pb-2">Product news</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/use-cases/"> <span class="d-block pb-2">Use cases</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Help center</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://elevate.appsflyer.com/learn/signin"> <span class="d-block pb-2">Learning portal</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><a href="/resources/reports/creative-optimization"><img style="border-radius: 8px;" src="/wp-content/uploads/2024/05/image-1-1.png" /></a><div class="d-block"><a href="/resources/reports/creative-optimization" class="btn btn-arrow d-inline-block">New data on AI-driven creative</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Company" class="nav-link" 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list-style-none"> <li class="has-children mega-parent"> <span class="nav-link"> <i class="icon-globe"></i> English </span> <ul class="sub-menu list-style-none"> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/fr">Français</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ja">日本語</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ru">Русский</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/es/customers/macys/">Español</a> </li> <li class="px-30" data-in-array=""> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_blank" 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href="https://www.appsflyer.com/start/demo/" id="" target="_self" data-aft="book-demo" data-aft-block="main-nav"> Contact sales </a> </li> </ul> </div> </div> <button id="navbar-toggler" class="navbar-toggler hamburger" type="button" data-toggle="on" data-target="nav-holder main-nav" aria-controls="main-nav" aria-expanded="false" aria-label="Toggle navigation"> <span></span> <span></span> <span></span> </button> </div> </nav> <main class="main pt-60 pt-md-130"> <section class="section-single-post section-single-post--customer pb-sm-40"> <div class="container"> <header class="section-single-post__header pt-20 pt-md-0"> <div class="row d-flex flex-column flex-sm-row justify-content-between align-items-center"> <div class="section-single-post__header--content d-flex flex-column col-sm-7 col-md-6 align-items-start"> <ul class="component-breadcrumbs component-breadcrumbs--customer mx-0 section-single-post__breadcrumbs d-flex flex-wrap justify-content-start w-100 list-style-none text-uppercase pl-0 pb-0 my-0"> <li itemprop="name" role="menuitem" class="menu-item pl-0 mr-3 my-0 my-sm-2 text-uppercase"> <a itemprop="url" href="https://www.appsflyer.com/customers/" data-aft="internal-link" data-aft-block="breadcrumbs" id="breadcrumb_customers" class="text-decoration-none">Customer stories</a> </li> <li itemprop="name" role="menuitem" class="menu-item pl-0 mr-3 my-0 my-sm-2 text-uppercase text-secondary"> Macy's </li> </ul> <h1 class="section-single-post__header--title pt-3"> Leveraging content to optimize acquisition and remarketing </h1> </div> <div class="section-single-post__header--image pt-20 pt-sm-0 d-none d-sm-flex align-items-center justify-content-center col-sm-5"> <figure> <img width="1200" height="1200" src="https://www.appsflyer.com/wp-content/uploads/2021/05/macys-success-story-square.jpg" class="attachment-full size-full wp-post-image" alt="Histórias de sucesso: Macy's" loading="eager" fetchpriority="high" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2021/05/macys-success-story-square.jpg 1200w, https://www.appsflyer.com/wp-content/uploads/2021/05/macys-success-story-square-300x300.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2021/05/macys-success-story-square-1024x1024.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2021/05/macys-success-story-square-768x768.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </figure> </div> </div> </header> <div class="section-single-post__numbers pt-40 pt-sm-80"> <div class="row justify-content-center text-center m-auto"> <div class="section-single-post__numbers-item pb-20 pt-20 pb-sm-0 pt-sm-0 px-10 px-lg-40 col-6 col-sm-4 col-md-3"> <h2 class="mb-0">30%</h2> <span class="d-block text-secondary">Increase in total sessions</span> </div> <div class="section-single-post__numbers-item pb-20 pt-20 pb-sm-0 pt-sm-0 px-10 px-lg-40 col-6 col-sm-4 col-md-3"> <h2 class="mb-0">55%</h2> <span class="d-block text-secondary">Increase in total mobile revenue</span> </div> <div class="section-single-post__numbers-item pb-20 pt-20 pb-sm-0 pt-sm-0 px-10 px-lg-40 col-6 col-sm-4 col-md-3"> <h2 class="mb-0">100%</h2> <span class="d-block text-secondary">Uplift in revenue per install</span> </div> </div> </div> <div class="section-single-post__content-holder row d-flex flex-column flex-md-row pt-20 pt-sm-60 pt-md-100"> <div class="section-single-post__sidebar offset-md-1 col-sm-9 col-md-3 mx-auto text-center"> <div class="section-single-post__sidebar-holder px-20 pb-4 flex-column justify-content-start"> <div class="section-single-post__sidebar-item d-flex py-4 align-items-start"> <i class="icon-company text-secondary mr-md-3"></i> <div class="section-single-post__sidebar-item-text-holder align-items-start d-flex flex-md-column w-100 pl-1 justify-content-start text-left"> <div class="section-single-post__sidebar-item-title has-normal-font-size font-weight-bold">Company:</div> <div class="section-single-post__sidebar-item-text d-flex flex-column"> <span>Macy's</span> </div> </div> </div> <div class="section-single-post__sidebar-item d-flex py-4 align-items-start"> <i class="icon-pin text-secondary mr-md-3"></i> <div class="section-single-post__sidebar-item-text-holder align-items-start d-flex flex-md-column w-100 pl-1 justify-content-start text-left"> <div class="section-single-post__sidebar-item-title has-normal-font-size font-weight-bold">Region:</div> <div class="section-single-post__sidebar-item-text d-flex flex-column"> <span href="https://www.appsflyer.com/customers/macys/" class=""> North America </span> </div> </div> </div> <div class="section-single-post__sidebar-item d-flex py-4 align-items-start"> <i class="icon-lightning text-secondary mr-md-3"></i> <div class="section-single-post__sidebar-item-text-holder align-items-start d-flex flex-md-column w-100 pl-1 justify-content-start text-left"> <div class="section-single-post__sidebar-item-title has-normal-font-size font-weight-bold">Industry:</div> <div class="section-single-post__sidebar-item-text d-flex flex-column"> <span href="https://www.appsflyer.com/customers/macys/" class=""> Shopping </span> </div> </div> </div> <div class="section-single-post__sidebar-item d-flex py-4 align-items-start"> <i class="icon-appsflyer text-secondary mr-md-3"></i> <div class="section-single-post__sidebar-item-text-holder align-items-start d-flex flex-md-column w-100 pl-1 justify-content-start text-left"> <div class="section-single-post__sidebar-item-title has-normal-font-size font-weight-bold">Products:</div> <div class="section-single-post__sidebar-item-text d-flex flex-column"> <a href="https://www.appsflyer.com/products/measurement/" class="d-inline-block mb-2 text-decoration-none"> Measurement suite </a> <a href="https://www.appsflyer.com/products/customer-experience-deep-linking/" class="d-inline-block mb-2 text-decoration-none"> CX and deep linking </a> </div> </div> </div> <div class="pt-20 pb-3"> <a href="https://massets.appsflyer.com/wp-content/uploads/2020/12/Macys_AppsFlyer_success_story.pdf" target="_blank" class="btn btn-primary btn-primary--transparent w-100"> Download PDF </a> </div> </div> </div> <div class="section-single-post__content pl-md-20 pr-md-150 col-md-8 col-md-8 pt-60 pt-md-0"> <h2 class="wp-block-heading" id="h-background">Background</h2> <p>As one of America’s most iconic brands, <a href="https://www.macys.com/" target="_blank" rel="noreferrer noopener">Macy’s</a> has grown from the originator of the department store in 1858, to a leader in the mobile shopping space. </p> <p>Over the decades Macy’s evolved to meet the needs of their shoppers, from brick and mortar, to catalogue, to web, and to mobile to become a truly omnichannel retailer serving today’s omnichannel customer. </p> <p>With mobile shining as their fastest growing channel bringing in over $1 billion in annual sales, top leadership invested a significant portion of their technology expenditure into creating a best-in-class mobile app. </p> <p>Their mobile product managers focused on making the core functionality unbeatable before adding flashy add-ons, an ethos also embraced by the Macy’s marketing team. They understood that core messaging targeted at adoption and engagement was paramount to their success, not gimmicky campaigns that generate clicks that didn’t lead to sales.</p> <h2 class="wp-block-heading" id="h-challenge">Challenge</h2> <p>Macy’s marketing team needed to scale adoption of their mobile app to increase engagement and purchases. </p> <p>Many customers were part of their loyalty program, but did not use mobile as part of their habitual purchasing behavior. To activate these valuable loyalty users the team focused on overhauling their remarketing efforts, as it was far more cost effective to run remarketing campaigns than paid acquisition campaigns.</p> <p>Their owned content also performed very well, and was a key growth lever for Macy’s, including email, web, push, and direct mail. This meant they had to be careful that their paid media wasn’t cannibalizing their organic traffic, ensuring that investment was going to be revenue positive. </p> <p>This combination of a fully optimized acquisition and remarketing strategy could dramatically reduce costs and increase overall revenue.</p> <h2 class="wp-block-heading" id="h-solution">Solution</h2> <p>Data from AppsFlyer’s <a href="https://www.appsflyer.com/products/measurement/">attribution suite</a> gave the team an omnichannel view of their campaign performance, revealing some key areas of optimization in their quest to improve mobile adoption and engagement for both remarketing and acquisition. AppsFlyer connects to over 10,000 partners, including all of Macy’s media partners, by leveraging AWS cloud computing and API solutions. </p> <p>For example, they found that paid search outperformed display by a significant margin. This meant the team could focus their paid spend on search and social.</p> <p>By leveraging AppsFlyer’s <a href="https://www.appsflyer.com/products/customer-experience-deep-linking/">customer experience and engagement suite</a> for their deep linking, the Macy’s growth team was able to connect the dots when it came to owned media, measuring campaign performance down to the event level – including sign up, add items to cart, make a purchase, etc. This level of granularity meant the team now could take their learnings and optimize their strategy at the top of the funnel accordingly.</p> <p>Margaret Dorsman, a Marketing Brand Manager at Macy’s commented on the importance of AppsFlyer for their growth objectives noting:</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>“AppsFlyer attribution data gave us insight into both our acquisition and remarketing efforts so we could optimize in order to realize a substantial increase in engagement and revenue.”</p></blockquote> <h2 class="wp-block-heading" id="h-results">Results</h2> <p>Year over year, Macy’s realized a 30% increase in total sessions and a 68% increase in purchases. </p> <p>This resulted in a 55% increase in total mobile revenue, including a 100% uplift of revenue per install and 20% increase in revenue per session.</p> <section class="wp-block-appsflyer-subscribe-to-download marketo-form block-subscribe-to-download block-subscribe-to-download--lightColumns 1"> <div class="row no-gutters flex-column"> <div class="col w-100 col-md-10 text-center m-auto"> <div class="marketo-form__form-holder form__form-holder"> <div class="block-subscribe-to-download__wrapper d-flex align-items-center flex-column"> <span class="block-subscribe-to-download__icon-top"> <img src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/img-subscribe-to-download-top.svg" alt="" loading="lazy"/> </span> <span class="block-subscribe-to-download__title h2 signup-form__header--col-main h3 mx-auto"> Looking for an MMP? 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d-flex mb-30 filter__item all shopping tools-utilities emea measurement marketing-analytics" data-customer-industries="shopping tools-utilities" data-customer-locations="emea" data-products="measurement marketing-analytics" > <figure class="position-relative overflow-hidden border-radius"> <a class="d-flex d-md-block align-items-md-center " href="https://www.appsflyer.com/customers/telefonica/" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2017/03/telefonica-customer-story-og.jpg" alt="Telefónica AppsFlyer Customer OG" title="Telefónica AppsFlyer Customer OG - Success Stories" width="1200" height="630" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <a class="d-flex d-md-block align-items-md-center " href="https://www.appsflyer.com/customers/telefonica/" data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Using real-time mobile data to drive lean marketing</span> </a> </div> </header> </article> <article id="item-3284" class="feed-item feed-item--layout-2 feed-item--customer align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-md-4 col-sm-6 col-md-4 d-flex mb-30 filter__item all shopping latam " data-customer-industries="shopping" data-customer-locations="latam" data-products="" > <figure class="position-relative overflow-hidden border-radius"> <a class="d-flex d-md-block align-items-md-center " href="https://www.appsflyer.com/customers/olx/" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2017/03/olx-customer-story-og.jpg" alt="Olx AppsFlyer Customer OG" title="Olx AppsFlyer Customer OG - Success Stories" width="1200" height="630" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <a class="d-flex d-md-block align-items-md-center " href="https://www.appsflyer.com/customers/olx/" data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Deep integrations: Growing with an eye towards ROI</span> </a> </div> </header> </article> <article id="item-3283" class="feed-item feed-item--layout-2 feed-item--customer align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-md-4 col-md-4 col-sm-6 d-sm-none d-md-flex mb-30 filter__item all shopping emea measurement customer-experience-deep-linking" data-customer-industries="shopping" data-customer-locations="emea" data-products="measurement customer-experience-deep-linking" > <figure class="position-relative overflow-hidden border-radius"> <a class="d-flex d-md-block align-items-md-center " href="https://www.appsflyer.com/customers/la-redoute/" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2017/02/le-redoute-customer-story-og.jpg" alt="La Redoute AppsFlyer Customer OG" title="La Redoute AppsFlyer Customer OG - Success Stories" width="1200" height="630" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <a class="d-flex d-md-block align-items-md-center " href="https://www.appsflyer.com/customers/la-redoute/" data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Drastically improving performance and experience with AppsFlyer</span> </a> </div> </header> </article> </div> </div> </section> <section class="cta-banner cta-banner--type-1 text-light pt-70 pt-sm-0 d-flex"> <div class="container"> <div class="row 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