Incrementality: Prove your campaigns’ real value

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data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Protect your marketing budget from mobile ad fraud" id="" href="https://www.appsflyer.com/products/fraud-protection/"> <b class="d-block pb-2">Fraud protection</b> <span class="d-none d-md-block navbar-nav__item-text"> Protect your marketing budget from mobile ad fraud </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Collaborate </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Collaborate with your partners in a privacy-centric way" id="" href="https://www.appsflyer.com/products/privacy-cloud/"> <b class="d-block pb-2">Privacy Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Collaborate with your partners in a privacy-centric way </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="First-party data monetization that fuels retail media growth" id="" href="https://www.appsflyer.com/products/data-collaboration/"> <b class="d-block pb-2">AppsFlyer Data Collaboration Platform</b> <span class="d-none d-md-block navbar-nav__item-text"> First-party data monetization that fuels retail media growth </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Connect to over 10,000 tech and media partners" id="" href="https://www.appsflyer.com/products/integrations/"> <b class="d-block pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connect to over 10,000 tech and media partners </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> iOS 14+ solutions </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Data feeds & APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/product/"> <span class="d-block pb-2">Product</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Goal </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Regain iOS visibility</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Kickstart app growth</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Scale user acquisition</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Increase engagement & LTV </span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-roas/"> <span class="d-block pb-2">Maximize ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Industry </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/food-drink/"> <span class="d-block pb-2">Food & drink</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/health-fitness/"> <span class="d-block pb-2">Health & fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/travel/"> <span class="d-block pb-2">Travel</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Platform </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerships </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partners/"> <span class="d-block pb-2">Tech and media partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/agencies/"> <span class="d-block pb-2">Agency partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partner-program/"> <span class="d-block pb-2">Partner Program</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Learn" class="nav-link" href="#">Learn </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Resources </span> <p>Stay informed with industry insights, the latest trends, original content, and all things AppsFlyer</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ecosystem </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/"> <span class="d-block pb-2">Reports & guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/events/"> <span class="d-block pb-2">Events & webinars</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/templates/"> <span class="d-block pb-2">Tools & templates</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/benchmarks/"> <span class="d-block pb-2">Industry benchmarks</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="/blog/videos/"> <span class="d-block pb-2">Videos</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/podcasts/"> <span class="d-block pb-2">Podcasts</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/glossary/"> <span class="d-block pb-2">Glossary</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/metrics-comparison/"> <span class="d-block pb-2">Metrics comparison</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Customers </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/customers/"> <span class="d-block pb-2">Customer stories</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/product-news/"> <span class="d-block pb-2">Product news</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/use-cases/"> <span class="d-block pb-2">Use cases</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Help center</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://elevate.appsflyer.com/learn/signin"> <span class="d-block pb-2">Learning portal</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><a href="/resources/reports/creative-optimization"><img style="border-radius: 8px;" src="/wp-content/uploads/2024/05/image-1-1.png" /></a><div class="d-block"><a href="/resources/reports/creative-optimization" class="btn btn-arrow d-inline-block">New data on AI-driven creative</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Company" class="nav-link" 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align-items-md-center mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--no-line btn-sm" href="https://www.appsflyer.com/start/demo/" id="" target="_self" data-aft="book-demo" data-aft-block="main-nav"> Contact sales </a> </li> </ul> </div> </div> <button id="navbar-toggler" class="navbar-toggler hamburger" type="button" data-toggle="on" data-target="nav-holder main-nav" aria-controls="main-nav" aria-expanded="false" aria-label="Toggle navigation"> <span></span> <span></span> <span></span> </button> </div> </nav> <main class="main"> <section class="section-hero-section section-hero-section--theme-1 overflow-hidden d-flex align-items-md-center justify-content-md-start text-center text-md-left pt-80 pt-md-0 pb-60 pb-md-0"> <picture> <source media="(max-width: 767px)" srcset="https://www.appsflyer.com/wp-content/uploads/2021/02/BG-2.png" /> <img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2021/02/BG.png" alt="Background" /> </picture> <div class="container-fluid d-flex justify-content-center position-relative"> <div class="section-hero-section__row row justify-content-center"> <header class="section-hero-section__header col-md-6 pt-md-20 d-flex flex-column justify-content-center align-items-end border-radius--type-2 overflow-hidden"> <div class="row"> <div class="section-hero-section__content col-sm-9 col-md-10 mx-auto py-sm-80"> <span class="pb-20 text-uppercase title-type-1 text-dark text-dark-blue">Incrementality measurement</span> <h1 class="mb-20">Prove the real value of your campaigns</h1> <span class="has-mlarge-font-size text-dark pt-20">Our incrementality solution makes it easy to get an accurate, unbiased view of the true value of your marketing outcomes through cross-platform incremental lift testing</span> <div class="section-hero-section__buttons d-flex flex-column flex-md-row align-items-center justify-content-md-start flex-wrap pt-40"> <a href="https://www.appsflyer.com/start/demo/" class="btn btn-primary btn-primary--dark mr-md-40" target="_self"data-aft="book-demo" data-aft-block="hero-banner">Contact sales</a><a href="https://www.appsflyer.com/sign-up/" class="btn-text btn-arrow pt-20" target="_self"data-aft="sign-up-free" data-aft-block="hero-banner">Sign up free</a> </div> </div> </div> </header> <figure class="section-hero-section__image col-md-6 ml-0 px-0 d-none d-md-flex align-items-end overflow-hidden align-items-end"> <img fetchpriority="high" decoding="async" width="675" height="548" src="https://www.appsflyer.com/wp-content/uploads/2021/02/right-header-image-2-1.png" class="section-hero-section__image--main w-auto h-auto" alt="right header image 2 (1)" srcset="https://www.appsflyer.com/wp-content/uploads/2021/02/right-header-image-2-1.png 675w, https://www.appsflyer.com/wp-content/uploads/2021/02/right-header-image-2-1-300x244.png 300w" sizes="(max-width: 675px) 100vw, 675px" /> </figure> </div> </div> </section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-the-industry-leading-solution-for-measuring-incremental-growth">The industry-leading solution for measuring incremental growth</h2> </div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Incrementality by AppsFlyer: Identify incremental revenue drivers" alt="Incrementality by AppsFlyer: Identify incremental revenue drivers" width="713" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2021/02/Incrementality_01.svg"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Identify incremental revenue drivers</h2></header><div class="text-image-columns__text pt-20"><p>Getting a full and accurate picture of the true value of your paid campaigns can be a challenge. Our incrementality solution simplifies the process of evaluating your marketing investments so you can make better decisions about your budget today, while identifying the best opportunities for growth for tomorrow.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-2 text-right order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Incrementality by AppsFlyer: Maximize marketing ROI" alt="Incrementality by AppsFlyer: Maximize marketing ROI" width="716" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2021/02/Incrementality_02.svg"/></figure><article class="col-md-5 pt-20 pt-sm-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Maximize the ROI of your marketing activities</h2></header><div class="text-image-columns__text pt-20"><p>Are you wondering if your marketing activities cannibalize your organic traffic? With incrementality, you get clear insights into the real value of your paid campaigns. This allows you to unlock their full potential, while simultaneously maximizing and growing your organic user base.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Incrementality by AppsFlyer: Allocate marketing budgets with confidence" alt="Incrementality by AppsFlyer: Allocate marketing budgets with confidence" width="686" height="677" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2021/02/Incrementality_03.svg"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Allocate your marketing budgets with confidence</h2></header><div class="text-image-columns__text pt-20"><p>Whether it’s a new channel or an existing one, having a unified, unbiased view of your paid performance is central to making the right budget decisions. Incrementality lets you easily prove the impact of marketing channels by running experiments that provide insights into their incremental lift.</p></div></article></div></div></section> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-block-success-stories-slider success-stories-slider py-60"><div class="container"><div class="row no-gutters success-stories-slider__slider flex-column"><header class="col-12 pb-60 text-center"><h2>Don’t just take our word for it</h2></header><div class="success-stories-slider__preloader slider-preloader text-dark d-flex justify-content-center w-100 py-20 px-40"><div class="spinner-border" role="status"><span class="sr-only">Loading…</span></div></div><div class="col-md-10 px-0 offset-md-1 m-auto slider border-radius border-radius--type-3" id="success-stories-slider-5Npzv" data-slides-to-show="1" data-slides-to-show-md="1" data-center-mode="false" data-arrows="true" data-dots="false" data-fade="true" data-equal-height="true" data-infinite="true"><article class="success-stories-slider__item slider-item"><div class="success-stories-slider__item-holder slider-item__holder row no-gutters flex-column flex-md-row"><figure class="success-stories-slider__item-image col-12 col-md-5 pr-md-40 position-relative overflow-hidden d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/05/kabam-customer-story-og.jpg" class="bg-image" alt="Kabam AppsFlyer Customer OG" title="Kabam AppsFlyer Customer OG - Success Stories" width="1200" height="630"/></figure><div class="success-stories-slider__item-body col-12 col-md-7 pl-md-2 d-flex flex-column justify-content-start"><div class="d-flex flex-column align-items-center align-items-md-start pl-3 pr-3 py-40 pl-md-0 pr-md-60 py-md-40"><div class="success-stories-slider__bullets d-flex align-items-start"><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 ml-md-60 text-center"><div class="h2 m-0 p-0">20%</div><span class="text-secondary">Incremental lift in revenue</span></div><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 text-center"><div class="h2 m-0 p-0">4X</div><span class="text-secondary">Increase in conversion rate</span></div></div><div class="success-stories-slider__item-text pt-30 pl-md-60 pb-25 text-secondary text-center text-md-left">“With the help of AppsFlyer’s Incrementality solution, we were able to uncover critical insights and scale our remarketing efforts with confidence.”</div><footer class="pl-md-60"><a class="btn-arrow" data-aft="internal-link" data-aft-block="success-stories-slider" href="https://www.appsflyer.com/customers/kabam/">Learn more</a></footer></div></div></div></article><article class="success-stories-slider__item slider-item"><div class="success-stories-slider__item-holder slider-item__holder row no-gutters flex-column flex-md-row"><figure class="success-stories-slider__item-image col-12 col-md-5 pr-md-40 position-relative overflow-hidden d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/11/7335_OG_image_1200x630-1.png" class="bg-image" alt="Wolt CS story - OG" title="Wolt CS story - OG" width="1200" height="630"/></figure><div class="success-stories-slider__item-body col-12 col-md-7 pl-md-2 d-flex flex-column justify-content-start"><div class="d-flex flex-column align-items-center align-items-md-start pl-3 pr-3 py-40 pl-md-0 pr-md-60 py-md-40"><div class="success-stories-slider__bullets d-flex align-items-start"><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 ml-md-60 text-center"><div class="h2 m-0 p-0">10X</div><span class="text-secondary">Remarketing budget growth</span></div><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 text-center"><div class="h2 m-0 p-0">50%</div><span class="text-secondary">Time and resources saved on incrementality testing</span></div><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 text-center"><div class="h2 m-0 p-0">15</div><span class="text-secondary">Average number of tests performed per month</span></div></div><div class="success-stories-slider__item-text pt-30 pl-md-60 pb-25 text-secondary text-center text-md-left">“Incrementality is our marketing north-star and AppsFlyer’s solution was key in supporting our growth by enabling incrementality measurement in both existing and new areas of our business”</div><footer class="pl-md-60"><a class="btn-arrow" data-aft="internal-link" data-aft-block="success-stories-slider" href="https://www.appsflyer.com/customers/wolt-2/">Learn more</a></footer></div></div></div></article></div></div></div></section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-key-features">Key features</h2> <p class="has-text-align-center has-mlarge-font-size">Incrementality can be hard to measure and challenging to understand. Discover how our solution can give you a comprehensive view of incremental lift without the complexity.</p> </div></div></section> <section class="wp-block-appsflyer-block-text-items-grid text-items-grid null pt-30 pb-60 pt-md-60 pb-md-60"><div class="container undefined"><div class="row justify-content-center text-center px-sm-100 px-md-0"><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/02/incrementality-cross-channel-measurement-product-appsflyer.svg" width="100" height="101" alt="Incrementality - Cross channel measurement - AppsFlyer products" title="Incrementality - Cross channel measurement - AppsFlyer products"/></figure><header class="pt-0 pb-3"><h4>Create your own experiments</h4></header><div class="text-items-grid__text px-30"><p>Easily segment your test and holdout groups and get full control of every stage of your experiments using our Incrementality solution.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/02/incrementality-reporting-product-appsflyer.svg" width="100" height="101" alt="" title="incrementality-reporting-product-appsflyer"/></figure><header class="pt-0 pb-3"><h4>Analyze results in real time</h4></header><div class="text-items-grid__text px-30"><p>Analyze the outcomes of your incremental lift tests in real-time and easily optimize your campaigns from one centralized dashboard.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/02/incrementality-raw-data-reports-product-appsflyer.svg" width="100" height="101" alt="" title="incrementality-raw-data-reports-product-appsflyer"/></figure><header class="pt-0 pb-3"><h4>Dive deeper into your data</h4></header><div class="text-items-grid__text px-30"><p>Leverage your raw incrementality data and perform deeper analysis by integrating our solution directly with your own BI platform.</p></div></div></article></div></div></section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default section-bg section-bg--no-shape section-bg--blue-light-2 section-bg--block-section-1"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-run-incrementality-tests-with-more-than-90-leading-partners">Run incrementality tests with more than 90 leading partners</h2> <p class="has-text-align-center has-mlarge-font-size">Our solution gives you the power to unify all of your incremental performance data in one place</p> <div class="wp-block-image show-mobile-only"> <figure class="aligncenter size-large"><img decoding="async" width="402" height="372" src="https://www.appsflyer.com/wp-content/uploads/2023/10/INTEGRATIONS-2-1.svg" alt="" class="wp-image-383732"/></figure></div> <div class="wp-block-image hide-mobile"> <figure class="aligncenter size-large"><img decoding="async" width="990" height="684" src="https://www.appsflyer.com/wp-content/uploads/2023/10/INTEGRATIONS-1-3.svg" alt="Run incrementality tests with more than 90 leading partners" class="wp-image-383742"/></figure></div></div></div></section> <div style="height:50px" aria-hidden="true" class="wp-block-spacer show-mobile-only"></div> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-subscribe-to-download marketo-form block-subscribe-to-download block-subscribe-to-download--lightColumns 1"> <div class="row no-gutters flex-column"> <div class="col w-100 col-md-10 text-center m-auto"> <div class="marketo-form__form-holder form__form-holder"> <div class="block-subscribe-to-download__wrapper d-flex align-items-center flex-column"> <span class="block-subscribe-to-download__icon-top"> <img decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/img-subscribe-to-download-top.svg" alt="" loading="lazy"/> </span> <span class="block-subscribe-to-download__title h2 signup-form__header--col-main h3 mx-auto"> Looking for an MMP? Get your free assessment checklist today </span> <div class="block-subscribe-to-download__form--wrap w-100"> <form class="block-subscribe-to-download__form marketo-form__form mktoForm" id="mktoForm_3762" data-client-id="108-AVT-732" data-form-id="3762" data-form-cta="Download checklist" data-current-url="https://www.appsflyer.com/products/incrementality/" data-item-name="CO: Downloadable Templates MMP Assessment 08-2022" data-form-type="subscription-form" data-action="message" data-block-freemails="1" data-redirect-url="" data-thank-you-title="Thanks for your download!" data-thank-you-text="" data-after-button="true" data-download-url="https://www.appsflyer.com/gatedpdfs/MMP_assessment_checklist.pdf " data-button-aft="mmp_assessment_template-new" data-button-aft-block="subscribe-to-download" > <div class="form-preloader" role="status"> <span class="form-preloader__field mx-3 mb-20"></span> <span class="form-preloader__field mx-3 mb-20"></span> </div> </form> </div> <div class="block-subscribe-to-download__thank-you form-confirmation d-none mx-auto flex-column justify-content-center text-center"> <header class="form-confirmation__header form-confirmation--element pt-30 pb-4 "> <span class="h2 ">Thanks for your download!</span> </header> </div> </div> </div> </div> <script> jQuery('form').attr('data-current-url', document.location.hostname + document.location.pathname); </script> </div> </section> <section class="wp-block-appsflyer-block-section-faq section-faq pb-60 pb-md-120 pt-60 pt-md-150 pt-lg-160 mt-sm-60 mt-md-0"><div class="container"><div class="row col-lg-8 px-0 px-sm-20 m-auto flex-column py-20"><header class="d-flex pb-40 pb-md-80 pb-lg-80 justify-content-center text-center"><h2 tag="h2">Frequently asked questions</h2></header><article class="section-faq__item"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">What is incrementality testing and how to measure incrementality?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Incrementality testing creates an experiment in which the impact of a single ad/creative/campaign can be accurately measured. This is achieved by withholding a group of users (control group) from the specific ad you want to test while maintaining normal media exposure, including the same specific ad, for a larger group of users (test group).</p></div></article><article class="section-faq__item"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Can I measure incrementality on Facebook using AppsFlyer’s solution?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Yes, our Incrementality solution is integrated with Facebook and over 60 other media partners including Google, Twitter, and Snap. You can run incrementality experiments simultaneously on as many channels as you like.</p></div></article><article class="section-faq__item" id="btn_sg2kDH"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">What’s the difference between Incrementality measurement and Last Click Attribution?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Incrementality and Last Click Attribution are two different approaches to marketing measurement that complement each other. Last Click is the most scalable and accurate approach to measuring ad influence on user actions. Yet, it cannot answer a number of important questions that incrementality can, and that’s why having both is key.</p></div></article><article class="section-faq__item"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Can I measure Incrementality on direct channels such as email and SMS?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Yes, Incrementality can also be used to measure the value of your direct channels. In fact, direct channels are among the most easy to measurable channels, because of the amount of data you have about their existing customers.</p></div></article></div></div></section> <section class="custom-related-posts pt-60 pt-md-100 pb-sm-60 section-bg section-bg--block-custom-related-posts section-bg--blue-light-2"> <div class="container"> <header class="pb-50 pl-0 col-md-12 justify-content-center text-center"> <h2 class="px-0 col-12 m-auto "> More about Incrementality </h2> </header> <div class="row align-items-start pt-3"> <article id="item-" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-md-4 col-sm-6 d-flex"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/tips-strategy/incrementality-testing-for-marketers/" target="" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img decoding="async" loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2021/05/incrementality-testing-for-marketers-og.jpg" alt="Testes de incrementalidade para profissionais de marketing - quadrado" title="incrementality testing for marketers - OG" width="1200" height="630" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> </div> <a href="https://www.appsflyer.com/blog/tips-strategy/incrementality-testing-for-marketers/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Everything marketers need to know about incrementality testing</span> </a> </div> </header> </article> <article id="item-" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-md-4 col-sm-6 d-flex"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/guides/incrementality-for-remarketing/" target="" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img decoding="async" loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2021/02/incrementality-for-remarketing-OG.jpg" alt="incrementality for remarketing - OG" title="incrementality for remarketing - OG" width="1200" height="630" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> </div> <a href="https://www.appsflyer.com/resources/guides/incrementality-for-remarketing/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">The beginner’s guide to incrementality for remarketing</span> </a> </div> </header> </article> <article id="item-" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-md-4 col-sm-6 d-none d-md-flex"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/measurement-analytics/reach-based-incrementality-measurement/" target="_self" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img decoding="async" loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2022/01/7711-Reach-matters-1.png" alt="" title="" width="917" height="480" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> post </div> <a href="https://www.appsflyer.com/blog/measurement-analytics/reach-based-incrementality-measurement/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Reach matters: An introduction to reach-based incrementality measurement</span> </a> </div> </header> </article> </div> </div> </section> <section class="buttons-items-grid pt-30 pb-60 pb-md-80 section-bg section-bg--blue-light-2 section-bg--buttons-items-grid"> <div class="container "> <header class="pt-50 pb-20 pt-sm-50 pb-sm-50 text-center"> <h2>Explore more AppsFlyer products</h2> </header> <div class="row"> <a href="https://www.appsflyer.com/products/measurement/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-measurement-suite-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder 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