CEO blog by Oren Kaniel

<!DOCTYPE html> <html lang="en-US" class="no-js"> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, minimum-scale=1, initial-scale=1, viewport-fit=cover"> <link rel="pingback" href="https://www.appsflyer.com/xmlrpc.php"/> <script> dataLayer = [{ 'Section': 'Posts', 'Language': 'en_US', 'User\'s device': 'Computer', 'Categories': 'CEO blog spot', 'Tags': '', 'Region': '','Country': '','Funnel stage': '','Vertical': '','Team': '','Job title': '','Knowledge level': '','Company type': '','Solving for': '','Date mentioned in content': '', }]; if (typeof fbq !== 'undefined') { fbq('trackCustom', 'WebsiteVisitor', { 'Section': 'Posts', 'Language': 'en_US', 'User\'s device': 'Computer', 'Categories': 'CEO blog spot', 'Tags': '', }); } </script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>CEO blog by Oren Kaniel | AppsFlyer</title> <meta name="description" content="Our CEO blog spot offers unique insights and opinions on mobile marketing from AppsFlyer CEO Oren Kaniel." /> <link rel="canonical" href="https://www.appsflyer.com/blog/ceo/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="CEO blog by Oren Kaniel | AppsFlyer" /> <meta property="og:description" content="Our CEO blog spot offers unique insights and opinions on mobile marketing from AppsFlyer CEO Oren Kaniel." /> <meta property="og:url" content="https://www.appsflyer.com/blog/ceo/" /> <meta property="og:site_name" content="AppsFlyer" /> <meta property="og:image" content="https://www.appsflyer.com/wp-content/uploads/2022/03/CEO-Blog-og.jpg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="CEO blog by Oren Kaniel | AppsFlyer" />  <link rel='dns-prefetch' href='//go.appsflyer.com' /> <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <link rel='dns-prefetch' href='//fast.wistia.com' /> <link rel="alternate" type="application/rss+xml" title="AppsFlyer » CEO blog spot Category Feed" href="https://www.appsflyer.com/blog/ceo/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.appsflyer.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.5.5"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <style id='appsflyer-blocks-expert-block-style-inline-css' type='text/css'> /*!****************************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/expert-block/style.scss ***! \****************************************************************************************************************************************************************************************************************************************************/ .expert-block { max-width: 100%; margin: 0 auto; position: relative; font-family: "Gilroy", sans-serif; } @media screen and (min-width: 768px) { .expert-block { max-width: 650px; } } @media screen and (min-width: 1024px) { .expert-block { max-width: 100%; display: flex; align-items: stretch; } } .expert-block__image { border-radius: 24px 24px 0 0; overflow: hidden; max-height: 332px; z-index: 1; position: relative; } .expert-block__image img { width: 100%; height: 100%; -o-object-fit: cover; object-fit: cover; -o-object-position: center; object-position: center; } @media screen and (min-width: 768px) { .expert-block__image { height: 400px; border-radius: 24px; max-height: initial; } } @media screen and (min-width: 1024px) { .expert-block__image { width: 360px; height: 260px; border-radius: 24px 0 0 24px; flex: 0 0 auto; } } .expert-block__brand { padding: 0 0; } @media screen and (min-width: 768px) { .expert-block__brand { padding-right: 24px; margin-right: 24px; border-right: 1px solid #fff; } } .expert-block__content { padding: 30px 34px; background-color: #220d4e; text-align: left; border-radius: 24px; margin-top: -24px; z-index: 2; position: relative; } @media screen and (min-width: 768px) { .expert-block__content { display: flex; flex-wrap: wrap; align-items: center; padding: 60px 66px; } } @media screen and (min-width: 1024px) { .expert-block__content { width: calc(100% - 362px); border-radius: 0 24px 24px 0; margin-top: 0; padding: 75px 103px; flex: 1; } } .expert-block__info { padding: 24px 0; border-bottom: 1px solid #fff; } @media screen and (min-width: 768px) { .expert-block__info { border-bottom: none; padding: 0; } } .expert-block__name h3 { margin-bottom: 0 !important; color: #fff; font-size: 24px !important; font-weight: 700; line-height: 32px; } .expert-block__roll { font-size: 20px; font-weight: 400; line-height: 34px; } .expert-block__roll p { margin-bottom: 0 !important; color: #fff; } .expert-block__text { color: #fff; font-size: 18px; font-weight: 500; line-height: 30px; padding-top: 16px; } @media screen and (min-width: 768px) { .expert-block__text { width: 100%; } } /*# sourceMappingURL=style-index.css.map*/ </style> <link rel='stylesheet' id='appsflyer-blocks-features-block-style-css' href='https://www.appsflyer.com/wp-content/plugins/appsflyer-blocks/build/features-block/style-index.css?ver=0.1.0' type='text/css' media='all' /> <style id='appsflyer-blocks-hero-block-style-inline-css' type='text/css'> .wp-block-appsflyer-blocks-hero-block .af_hero{background-position:bottom;background-repeat:no-repeat;background-size:cover;border-radius:0 0 24px 24px}.wp-block-appsflyer-blocks-hero-block .af_hero-top-title{margin:0;padding-bottom:16px}@media(min-width:768px){.wp-block-appsflyer-blocks-hero-block .af_hero-top-title{padding-bottom:24px}}.wp-block-appsflyer-blocks-hero-block .af_hero-title{margin:0}.wp-block-appsflyer-blocks-hero-block .af_hero-description{margin:0;padding-bottom:32px;padding-top:16px}@media(min-width:768px){.wp-block-appsflyer-blocks-hero-block .af_hero-description{padding-bottom:24px;padding-top:24px}}.wp-block-appsflyer-blocks-hero-block .af_hero.hasMobileText .af_hero-title{display:none}@media(min-width:768px){.wp-block-appsflyer-blocks-hero-block .af_hero.hasMobileText .af_hero-title{display:block}.wp-block-appsflyer-blocks-hero-block .af_hero.hasMobileText .af_hero-title--mobile{display:none}}.wp-block-appsflyer-blocks-hero-block .af_hero.hasMobileText .af_hero-description{display:none}@media(min-width:768px){.wp-block-appsflyer-blocks-hero-block .af_hero.hasMobileText .af_hero-description{display:block}.wp-block-appsflyer-blocks-hero-block .af_hero.hasMobileText .af_hero-description--mobile{display:none}}.wp-block-appsflyer-blocks-hero-block .af_hero-content{margin:0 auto;max-width:334px;text-align:center}@media(min-width:576px){.wp-block-appsflyer-blocks-hero-block .af_hero-content{max-width:500px}}@media(min-width:1025px){.wp-block-appsflyer-blocks-hero-block .af_hero-content{max-width:750px}}.wp-block-appsflyer-blocks-hero-block .af_hero-content.short{max-width:617px}.wp-block-appsflyer-blocks-hero-block .af_hero.pb-semi-extended{padding-bottom:269px!important}.wp-block-appsflyer-blocks-hero-block .af_hero.pb-extended{margin-bottom:0;padding-bottom:170px!important}@media(min-width:1025px){.wp-block-appsflyer-blocks-hero-block .af_hero.pb-extended{padding-bottom:265px!important}} </style> <style id='appsflyer-blocks-interactive-demo-block-style-inline-css' type='text/css'> .wp-block-appsflyer-blocks-interactive-demo-block{z-index:10}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper{background:transparent;border-radius:16px;height:auto;margin:auto;max-width:1160px;overflow:hidden;position:relative;transition:all .3s ease;width:100%}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.overlap-to-top{margin-top:-187px}@media screen and (min-width:768px){.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.overlap-to-top{margin-top:-200px}}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.active{bottom:0;height:100vh;left:0;margin:0;min-width:100vw;position:fixed;right:0;top:0;width:100vw;z-index:777777778}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.active .af-interactive-demo-wrapper__iframe{display:block}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.active img,.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__iframe{display:none}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__form{background:#fff;border:4.72px solid #c6c1d2;border-radius:16px;display:none;margin:-187px auto auto;max-width:1160px;position:relative;width:100%}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__play{background-color:transparent;bottom:0;height:100%;left:0;position:absolute;right:0;top:0;width:100%;z-index:10}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__play-icon{background:#220d4e;border-radius:8px;color:#fff;cursor:pointer;display:inline-block;font-family:Gilroy;font-size:16px;font-weight:600;left:50%;line-height:18px;padding:22px 32px;position:absolute;text-align:center;top:50%;transform:translate(-50%,-50%)}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__play-icon svg{margin-right:10px}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__close{background-color:#fff;border-radius:50%;cursor:pointer;display:none;height:40px;padding:3px 5px;position:absolute;right:20px;text-align:center;top:20px;width:40px}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.active .af-interactive-demo-wrapper__play{display:none}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.active .af-interactive-demo-wrapper__close{display:block}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-backlink{margin:auto;max-width:1160px;text-align:center}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-backlink a{display:inline-block}.wp-block-appsflyer-blocks-interactive-demo-block .form-confirmation{height:100%;justify-content:center}.wp-block-appsflyer-blocks-interactive-demo-block .mktoForm button[type=submit]:before{background-color:#220d4e;border-color:#220d4e}@media(max-width:768px){.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper{display:none}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__form{display:block}} </style> <style id='appsflyer-blocks-links-list-style-inline-css' type='text/css'> /*!********************************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/links-list-block/style.scss ***! \********************************************************************************************************************************************************************************************************************************************************/ /** * The following styles get applied both on the front of your site * and in the editor. * * Replace them with your own styles or remove the file completely. */ .afb-links-list { position: relative; } .afb-links-list .container { position: relative; z-index: 1; } .afb-links-list::before { display: block; content: ""; position: absolute; width: 100%; z-index: 0; left: 0; top: 0; transform: none; background-color: #f0f8ff; height: 110%; } .afb-links-list::after { background-color: #f0f8ff; display: block; content: ""; position: absolute; bottom: 0; background-repeat: no-repeat; background-position: center bottom; width: 100%; z-index: 0; left: 0; transform: none; height: 210px; top: 90%; } .afb-links-list__header { position: relative; } .afb-links-list__link { font-size: 2rem; line-height: 2.8rem; text-decoration: none; color: #514b5f; font-weight: 600; position: relative; } .afb-links-list__link:hover .afb-links-list__content::before { transition-duration: 0.15s; transform: translate(5px, -50%); } .afb-links-list__content { position: relative; background-color: #fff; border-radius: 8px; box-shadow: 0 1px 3px rgba(0, 51, 99, 0.15); transition: all 0.3s cubic-bezier(0.3, 0.34, 0.85, 0.96); height: 100%; } .afb-links-list__content::before { color: rgb(34, 13, 78); display: block; position: absolute; top: 50%; right: 20px; font-size: 1.3rem; transform: translateY(-50%); font-family: icons; content: "\e807"; transition: all 0.15s cubic-bezier(0.3, 0.34, 0.85, 0.96) 0s; } .afb-links-list__content img { max-width: 32px !important; max-height: 32px !important; } .afb-links-list__content span { color: #220d4e !important; } @media (min-width: 1025px) { .afb-links-list { padding-top: 70px !important; padding-bottom: 200px !important; } } /*# sourceMappingURL=style-index.css.map*/ </style> <style id='appsflyer-blocks-post-type-archeive-block-style-inline-css' type='text/css'> /*!****************************************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/post-type-archeive-block/style.scss ***! \****************************************************************************************************************************************************************************************************************************************************************/ /** * The following styles get applied both on the front of your site * and in the editor. * * Replace them with your own styles or remove the file completely. */ .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block { margin-top: -90px; } @media (min-width: 1025px) { .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block { margin-top: -111.5px; } } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block .af-post-type-block-item { padding-bottom: 5.6rem; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block .af-post-type-block-item img { width: 100%; height: auto; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block .af-post-type-block-item .af-post-type-block-header { margin-top: 2.4rem; margin-bottom: 0.8rem; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block .af-post-type-block-item .af-post-type-block-image-link { display: block; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block .af-post-type-block-item .af-post-type-block-title-link { text-decoration: none; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block .af-post-type-block-item:hover a:not(.af-post-type-block-image-link) { text-decoration: underline; color: #220d4e; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block-load-more { text-align: center; margin-bottom: 80px; } @media (min-width: 1025px) { .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block-load-more { margin-bottom: 96px; } } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block-load-more button { padding-left: 0; padding-right: 0; border-bottom: #220d4e solid 2px; position: relative; margin-right: 15px; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block-load-more button:hover { border: none; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block-load-more button::after { position: absolute; top: 12px; right: -15px; content: ""; display: inline-block; /* or block, depending on your needs */ width: 11px; /* set the width of the SVG */ height: 7px; /* set the height of the SVG */ background-image: url("data:image/svg+xml;utf8,<svg width=%2711%27 height=%277%27 viewBox=%270 0 11 7%27 fill=%27none%27 xmlns=%27http://www.w3.org/2000/svg%27><path d=%27M1.5 1.5L5.5 5.5L9.5 1.5%27 stroke=%27%23220D4E%27 stroke-width=%272%27 stroke-linecap=%27round%27 stroke-linejoin=%27round%27/></svg>"); background-size: contain; /* ensure the SVG scales correctly */ background-repeat: no-repeat; /* prevent tiling */ } /*# sourceMappingURL=style-index.css.map*/ </style> <style id='appsflyer-blocks-related-content-block-style-inline-css' type='text/css'> /*!*************************************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/related-content-block/style.scss ***! \*************************************************************************************************************************************************************************************************************************************************************/ /** * The following styles get applied both on the front of your site * and in the editor. * * Replace them with your own styles or remove the file completely. */ .wp-block-create-block-appsflyer-blocks { background-color: #21759b; color: #fff; padding: 2px; } /*# sourceMappingURL=style-index.css.map*/ </style> <style id='appsflyer-blocks-related-posts-block-style-inline-css' type='text/css'> .wp-block-appsflyer-blocks-related-posts-block.bottom-negative-margin{margin-bottom:-125px}.wp-block-appsflyer-blocks-related-posts-block h2{margin-bottom:88px}@media screen and (max-width:768px){.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item:not(:last-child){margin-bottom:80px}}@media screen and (max-width:1279px){.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item:last-child{display:none}}.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item img{height:auto;width:100%}.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item .af-post-type-block-header{margin-bottom:.8rem;margin-top:2.4rem}.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item .af-post-type-block-image-link{display:block}.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item .af-post-type-block-title-link{text-decoration:none}.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item:hover a:not(.af-post-type-block-image-link){color:#220d4e;text-decoration:underline} </style> <link rel='stylesheet' id='appsflyer-blocks-sandbox-block-style-css' href='https://www.appsflyer.com/wp-content/plugins/appsflyer-blocks/build/sandbox-block/style-index.css?ver=0.1.0' type='text/css' media='all' /> <style id='appsflyer-blocks-spotlight-extended-style-inline-css' type='text/css'> /*!**********************************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/spotlight-extended/style.scss ***! \**********************************************************************************************************************************************************************************************************************************************************/ /** * The following styles get applied both on the front of your site * and in the editor. * * Replace them with your own styles or remove the file completely. */ .item-spotlight--extended .container { max-width: 1170px; } /*# sourceMappingURL=style-index.css.map*/ </style> <style id='appsflyer-blocks-title-image-block-style-inline-css' type='text/css'> /*!*********************************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/title-image-block/style.scss ***! \*********************************************************************************************************************************************************************************************************************************************************/ </style> <link rel='stylesheet' id='wpml-blocks-css' href='https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/dist/css/blocks/styles.css?ver=4.6.9' type='text/css' media='all' /> <link rel='stylesheet' id='af-style-css' href='https://www.appsflyer.com/wp-content/themes/AF2020/assets/css/main.min.css?ver=3.002' type='text/css' media='' /> <link rel='stylesheet' id='slick-css' href='https://www.appsflyer.com/wp-content/themes/AF2020/assets/css/vendors/slick.css?ver=3.002' type='text/css' media='all' /> <link rel='stylesheet' id='select2-style-css' href='https://www.appsflyer.com/wp-content/themes/AF2020/assets/css/vendors/select2.min.css?ver=3.002' type='text/css' media='all' /> <link rel='stylesheet' id='intl-phone-input-style-css' href='https://www.appsflyer.com/wp-content/themes/AF2020/assets/css/vendors/intlTelInput.min.css?ver=3.002' type='text/css' media='all' /> <link rel='stylesheet' id='hcb-style-css' href='https://www.appsflyer.com/wp-content/plugins/highlighting-code-block/build/css/hcb--light.css?ver=040861313' type='text/css' media='all' /> <style id='hcb-style-inline-css' type='text/css'> :root{--hcb--fz--base: 14px}:root{--hcb--fz--mobile: 13px}:root{--hcb--ff:Menlo, Consolas, "Hiragino Kaku Gothic ProN", "Hiragino Sans", Meiryo, sans-serif;} </style> <script type="text/javascript" id="wpml-cookie-js-extra"> /* <![CDATA[ */ var wpml_cookies = {"wp-wpml_current_language":{"value":"en","expires":1,"path":"\/"}}; var wpml_cookies = {"wp-wpml_current_language":{"value":"en","expires":1,"path":"\/"}}; /* ]]> */ </script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/js/cookies/language-cookie.js?ver=4.6.9" id="wpml-cookie-js" defer="defer" data-wp-strategy="defer"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/jquery.min.js?ver=1.311221" id="jquery-js"></script> <script type="text/javascript" src="https://fast.wistia.com/assets/external/E-v1.js?ver=3.002" id="wistia-js"></script> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.appsflyer.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.5.5" /> <meta name="generator" content="WPML ver:4.6.9 stt:59,1,4,3,28,29,65,45,2,57;" /> <script type="application/ld+json">[{ "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@id": "https://www.appsflyer.com", "name": "AppsFlyer homepage" } }, { "@type": "ListItem", "position": 2, "item": { "@id": "https://www.appsflyer.com/blog/ceo/", "name": "CEO blog spot" } } ] }]</script><meta name="author" content="AppsFlyer" /><link rel="icon" href="https://www.appsflyer.com/wp-content/uploads/2020/07/favicon.svg" sizes="32x32" /> <link rel="icon" href="https://www.appsflyer.com/wp-content/uploads/2020/07/favicon.svg" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.appsflyer.com/wp-content/uploads/2020/07/favicon.svg" /> <meta name="msapplication-TileImage" content="https://www.appsflyer.com/wp-content/uploads/2020/07/favicon.svg" />  <script rel="preload" src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="251ecfae-fb3e-4dfb-a871-db1e2a4a1e51" async></script> <script type="text/javascript"> const validGroup = 'C0004' const isConsentGiven = (group) => OnetrustActiveGroups.includes(group) function OptanonWrapper() { let consentGiven = isConsentGiven(validGroup) if (OneTrust.IsAlertBoxClosedAndValid()) { window._vwo_code.actionOnBasisOfState(consentGiven ? '1' : '2') consentGiven ? window.localStorage.setItem('isConsentGivenToVWO', 1) : window.localStorage.removeItem('isConsentGivenToVWO') // Handle cookie consent isCookiesAllowed = consentGiven ? 'true' : 'false' consentGiven ? initUtmHandlers() : initAfcHandlers() } else { window._vwo_code.setFilterConfigAndApplyFilter({ popupSelector: '#onetrust-banner-sdk', filterTime: 'best' }) } } </script>   <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NQF37ZD'); </script>  <script> window._vwo_code=window._vwo_code||(function(){var account_id=751769,version=1.5,settings_tolerance=2000,library_tolerance=5000,use_existing_jquery=!1,is_spa=1,hide_element="",hide_element_style="opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important",f=!1,d=document,filterToleranceTimer,vwoCodeEl=d.querySelector("#vwoCode"),code={use_existing_jquery:function(){return use_existing_jquery},library_tolerance:function(){return library_tolerance},hide_element_style:function(){return"{"+hide_element_style+"}"},finish:function(){if(!f){f=!0;var a=d.getElementById("_vis_opt_path_hides");if(a)a.parentNode.removeChild(a);}},finished:function(){return f},load:function(a){var b=d.createElement("script");b.src=a;b.type="text/javascript";b.innerText;b.onerror=function(){_vwo_code.finish()};d.getElementsByTagName("head")[0].appendChild(b)},getVersion:function(){return version},getMatchedCookies:function(matchPattern){var matchedCookies=[];if(document.cookie){matchedCookies=document.cookie.match(matchPattern)||[]} return matchedCookies},getCombinationCookie:function(){var matchedCookies=code.getMatchedCookies(/(?:^|;)\s?(_vis_opt_exp_\d+_combi=[^;$]*)/gi);matchedCookies=matchedCookies.map(function(cookie){try{var decodedCookie=decodeURIComponent(cookie);if(!/_vis_opt_exp_\d+_combi=(?:\d+,?)+\s*$/.test(decodedCookie)){return""} return decodedCookie}catch(e){return""}});var combinations=[];matchedCookies.forEach(function(each){var cookiePair=each.match(/([\d,]+)/g);cookiePair&&combinations.push(cookiePair.join("-"))});return combinations.join("|")},init:function(){if(d.URL.indexOf("__vwo_disable__")>-1)return;window.settings_timer=setTimeout(function(){_vwo_code.finish();_vwo_code.removeLoaderAndOverlay()},settings_tolerance);var filterConfig=this.filterConfig;if(!filterConfig||filterConfig.filterTime==="balanced"){var a=d.createElement("style"),b=hide_element?hide_element+"{"+hide_element_style+"}":"",h=d.getElementsByTagName("head")[0];a.setAttribute("id","_vis_opt_path_hides");vwoCodeEl&&a.setAttribute("nonce",vwoCodeEl.nonce);a.setAttribute("type","text/css");if(a.styleSheet)a.styleSheet.cssText=b;else a.appendChild(d.createTextNode(b));h.appendChild(a)} if(filterConfig&&filterConfig.filterTime==="early"){this.removeLoaderAndOverlay()} var c=this.getCombinationCookie();this.load("https://dev.visualwebsiteoptimizer.com/j.php?a="+account_id+"&u="+encodeURIComponent(d.URL)+"&f="+ +is_spa+"&vn="+version+(c?"&c="+c:""));return settings_timer},setFilterConfigAndApplyFilter:function(config){_vwo_code.isConsentPending=1;if(!config){return} this.filterConfig=config;if(this.isNonLiveMode()){this.actionOnBasisOfState("1");return} if(config.filterTolerance){_vwo_code.applyFilters(config);filterToleranceTimer=setTimeout(function(){_vwo_code.removeLoaderAndOverlay()},config.filterTolerance)}},actionOnBasisOfState:function(state){if(!state||window._vwo_settings_timer)return;var shouldClearAllIntervals;if(state==="1"){if(!_vwo_code.isConsentPending)hide_element="body";this.showLoader();window._vwo_settings_timer=_vwo_code.init();shouldClearAllIntervals=!0}else if(state==="2"){this.filterConfig=undefined;this.removeLoaderAndOverlay();shouldClearAllIntervals=!0} if(shouldClearAllIntervals)clearTimeout(filterToleranceTimer);},showLoader:function(){var vwoOverlay=d.getElementsByClassName("vwo-overlay")[0];if(!vwoOverlay)return;var vwoContentLoader=d.createElement("div");vwoContentLoader.classList.add("vwo-content-loader");vwoOverlay.parentNode.insertBefore(vwoContentLoader,vwoOverlay.nextSibling)},applyFilters:function(config){var popup=d.querySelector(config.popupSelector);var popupZIndex;if(!popup&&d.getElementById("_vis_opt_overlay")){return} var maxZIndex=2147483647;if(popup){var popupStyle=window.getComputedStyle(popup);popupZIndex=popupStyle.getPropertyValue("z-index");if(!popupZIndex||popupZIndex==="auto"){popupZIndex=maxZIndex} popup.style.zIndex=popupZIndex} popupZIndex=popupZIndex||maxZIndex;var vwoFilter="position: fixed; top: 0; left: 0; right: 0; bottom: 0; height: 100%; width: 100%; -webkit-filter: blur(5px); filter: blur(5px); backdrop-filter: saturate(180%) blur(3px); -webkit-backdrop-filter: saturate(180%) blur(3px); z-index:"+(popupZIndex-1)+";",vwoLoaderCss=" .vwo-content-loader{ border: 16px solid #f3f3f3; border-top: 16px solid #3498db; border-radius: 50%; width: 90px; height: 90px; position: fixed; top: 50%; left: 50%; -webkit-transform: translate(-50%, -50%); -ms-transform: translate(-50%, -50%); transform: translate(-50%, -50%); animation: vwo-spin 2s linear infinite; z-index:"+(popupZIndex-1)+"; }"+"@keyframes vwo-spin { 0% { -webkit-transform: translate(-50%, -50%) rotate(0deg); transform: translate(-50%, -50%) rotate(0deg); } 100% { -webkit-transform: translate(-50%, -50%) rotate(360deg); transform: translate(-50%, -50%) rotate(360deg); } }";var overlayStyleTag=d.getElementById("_vis_opt_overlay"),overlayCSS=".vwo-overlay{"+vwoFilter+"}"+vwoLoaderCss;if(overlayStyleTag){if(overlayStyleTag.styleSheet){overlayStyleTag.styleSheet.cssText=overlayCSS}else{var _vwo_textNode=d.createTextNode(overlayCSS);overlayStyleTag.appendChild(_vwo_textNode);overlayStyleTag.removeChild(overlayStyleTag.childNodes[0])}}else{var a=d.createElement("style"),h=d.getElementsByTagName("head")[0],body=d.getElementsByTagName("body")[0];var vwoOverlay=d.createElement("div");vwoOverlay.classList.add("vwo-overlay");body.prepend(vwoOverlay);a.setAttribute("id","_vis_opt_overlay");a.setAttribute("type","text/css");if(a.styleSheet)a.styleSheet.cssText=overlayCSS;else a.appendChild(d.createTextNode(overlayCSS));h.appendChild(a)} return!!popup},removeLoaderAndOverlay:function(){var overlay=d.getElementsByClassName("vwo-overlay");var loader=d.getElementsByClassName("vwo-content-loader");var overlayStyleTag=d.getElementById("_vis_opt_overlay");overlay&&(overlay=overlay[0])&&overlay.parentElement.removeChild(overlay);loader&&(loader=loader[0])&&loader.parentElement.removeChild(loader);overlayStyleTag&&overlayStyleTag.parentElement.removeChild(overlayStyleTag)},isNonLiveMode:function(accountId){var wName=window.name;if(!wName){return} return((wName.indexOf("_vis_editor")>-1||wName.indexOf("_vis_preview_"+accountId)>-1||wName.indexOf("_vis_heatmap_"+accountId)>-1)&&"1")},};return code})();if(document.cookie.includes("OptanonConsent")&&document.cookie.includes("OptanonAlertBoxClosed")&&window.localStorage.getItem("isConsentGivenToVWO")){window._vwo_code.actionOnBasisOfState("1")} </script> <script type="text/javascript"> (function (f, b) { if (!b.__SV) { var e, g, i, h; window.mixpanel = b; b._i = []; b.init = function (e, f, c) { function g(a, d) { var b = d.split("."); 2 == b.length && ((a = a[b[0]]), (d = b[1])); a[d] = function () { a.push([d].concat(Array.prototype.slice.call(arguments, 0))); }; } var a = b; "undefined" !== typeof c ? (a = b[c] = []) : (c = "mixpanel"); a.people = a.people || []; a.toString = function (a) { var d = "mixpanel"; "mixpanel" !== c && (d += "." + c); a || (d += " (stub)"); return d; }; a.people.toString = function () { return a.toString(1) + ".people (stub)"; }; i = "disable time_event track track_pageview track_links track_forms track_with_groups add_group set_group remove_group register register_once alias unregister identify name_tag set_config reset opt_in_tracking opt_out_tracking has_opted_in_tracking has_opted_out_tracking clear_opt_in_out_tracking start_batch_senders people.set people.set_once people.unset people.increment people.append people.union people.track_charge people.clear_charges people.delete_user people.remove".split( " "); for (h = 0; h < i.length; h++) g(a, i[h]); var j = "set set_once union unset remove delete".split(" "); a.get_group = function () { function b(c) { d[c] = function () { call2_args = arguments; call2 = [c].concat(Array.prototype.slice.call(call2_args, 0)); a.push([e, call2]); }; } for ( var d = {}, e = ["get_group"].concat( Array.prototype.slice.call(arguments, 0)), c = 0; c < j.length; c++) b(j[c]); return d; }; b._i.push([e, f, c]); }; b.__SV = 1.2; e = f.createElement("script"); e.type = "text/javascript"; e.async = !0; e.src = "undefined" !== typeof MIXPANEL_CUSTOM_LIB_URL ? MIXPANEL_CUSTOM_LIB_URL : "file:" === f.location.protocol && "//cdn.mxpnl.com/libs/mixpanel-2-latest.min.js".match(/^\/\//) ? "https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js" : "//cdn.mxpnl.com/libs/mixpanel-2-latest.min.js"; g = f.getElementsByTagName("script")[0]; g.parentNode.insertBefore(e, g); } })(document, window.mixpanel || []); </script> </head> <body data-rsssl=1 class="archive category category-ceo category-579 wp-custom-logo ">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NQF37ZD" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <nav id="main-nav" class="navbar--main py-3 py-md-0 navbar navbar-expand-md navbar-light sps sps--abv sps--learn-section"> <div class="container-fluid px-0"> <a class="navbar-brand" href="https://www.appsflyer.com"></a> <div id="nav-holder" class="nav-holder flex-column flex-md-row pt-70 pt-md-0 px-md-0 navbar-collapse"> <ul class="main-nav__holder navbar-nav list-style-none mr-md-auto" itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu"> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Platform" class="nav-link" href="#">Platform </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="products"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Measure </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Measure every action on mobile, web and CTV" id="" href="https://www.appsflyer.com/products/measurement/"> <b class="d-block pb-2">Measurement suite</b> <span class="d-none d-md-block navbar-nav__item-text"> Measure every action on mobile, web and CTV </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Understand your true mobile marketing ROI" id="" href="https://www.appsflyer.com/products/roi-measurement/"> <b class="d-block pb-2">ROI measurement</b> <span class="d-none d-md-block navbar-nav__item-text"> Understand your true mobile marketing ROI </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Unlock creative performance with the power of AI" id="" href="https://www.appsflyer.com/products/creative-optimization/"> <b class="d-block pb-2">Creative Optimization</b> <span class="d-none d-md-block navbar-nav__item-text"> Unlock creative performance with the power of AI </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Analyze </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Turn insights on campaign performance into action" id="" href="https://www.appsflyer.com/products/marketing-analytics/"> <b class="d-block pb-2">Marketing analytics</b> <span class="d-none d-md-block navbar-nav__item-text"> Turn insights on campaign performance into action </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Prove the real value of your marketing campaigns" id="" href="https://www.appsflyer.com/products/incrementality/"> <b class="d-block pb-2">Incrementality</b> <span class="d-none d-md-block navbar-nav__item-text"> Prove the real value of your marketing campaigns </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Engage </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Boost revenue with exceptional customer experience" id="" href="https://www.appsflyer.com/products/customer-experience-deep-linking/"> <b class="d-block pb-2">CX & deep linking</b> <span class="d-none d-md-block navbar-nav__item-text"> Boost revenue with exceptional customer experience </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Create meaningful conversations with your customers" id="" href="https://www.appsflyer.com/products/audiences/"> <b class="d-block pb-2">Audience segmentation</b> <span class="d-none d-md-block navbar-nav__item-text"> Create meaningful conversations with your customers </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Protect </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Protect your marketing budget from mobile ad fraud" id="" href="https://www.appsflyer.com/products/fraud-protection/"> <b class="d-block pb-2">Fraud protection</b> <span class="d-none d-md-block navbar-nav__item-text"> Protect your marketing budget from mobile ad fraud </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Collaborate </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Collaborate with your partners in a privacy-centric way" id="" href="https://www.appsflyer.com/products/privacy-cloud/"> <b class="d-block pb-2">Privacy Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Collaborate with your partners in a privacy-centric way </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="First-party data monetization that fuels retail media growth" id="" href="https://www.appsflyer.com/products/data-collaboration/"> <b class="d-block pb-2">AppsFlyer Data Collaboration Platform</b> <span class="d-none d-md-block navbar-nav__item-text"> First-party data monetization that fuels retail media growth </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Connect to over 10,000 tech and media partners" id="" href="https://www.appsflyer.com/products/integrations/"> <b class="d-block pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connect to over 10,000 tech and media partners </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> iOS 14+ solutions </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Data feeds & APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/product/"> <span class="d-block pb-2">Product</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Goal </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Regain iOS visibility</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Kickstart app growth</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Scale user acquisition</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Increase engagement & LTV </span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-roas/"> <span class="d-block pb-2">Maximize ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Industry </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/food-drink/"> <span class="d-block pb-2">Food & drink</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/health-fitness/"> <span class="d-block pb-2">Health & fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/travel/"> <span class="d-block pb-2">Travel</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Platform </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerships </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partners/"> <span class="d-block pb-2">Tech and media partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/agencies/"> <span class="d-block pb-2">Agency partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partner-program/"> <span class="d-block pb-2">Partner Program</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Learn" class="nav-link" href="#">Learn </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Resources </span> <p>Stay informed with industry insights, the latest trends, original content, and all things AppsFlyer</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ecosystem </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/"> <span class="d-block pb-2">Reports & guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/events/"> <span class="d-block pb-2">Events & webinars</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/templates/"> <span class="d-block pb-2">Tools & templates</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/benchmarks/"> <span class="d-block pb-2">Industry benchmarks</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="/blog/videos/"> <span class="d-block pb-2">Videos</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/podcasts/"> <span class="d-block pb-2">Podcasts</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/glossary/"> <span class="d-block pb-2">Glossary</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/metrics-comparison/"> <span class="d-block pb-2">Metrics comparison</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Customers </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/customers/"> <span class="d-block pb-2">Customer stories</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/product-news/"> <span class="d-block pb-2">Product news</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/use-cases/"> <span class="d-block pb-2">Use cases</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Help center</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://elevate.appsflyer.com/learn/signin"> <span class="d-block pb-2">AppsFlyer Learning</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><a href="https://mama.appsflyer.com/"><img style="border-radius: 8px;" src="/wp-content/uploads/2025/01/mama-og.svg" /></a><div class="d-block"><a href="https://mama.appsflyer.com/" class="btn btn-arrow d-inline-block">Come to MAMA</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Company" class="nav-link" href="#">Company </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Who we are </span> <p>Find out more about our history, our team, what we stand for, and why we do what we do</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/company/about/"> <span class="d-block pb-2">About us</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/company/newsroom/"> <span class="d-block pb-2">Newsroom</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/ceo/"> <span class="d-block pb-2">CEO blog spot</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/trust/"> <span class="d-block pb-2">Trust hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://careers.appsflyer.com/"> <span class="d-block pb-2">Careers</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/company/social-impact/"> <span class="d-block pb-2">Social impact</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/company/contact/"> <span class="d-block pb-2">Contact</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <a href="https://www.appsflyer.com/blog/ceo/" class="navbar-nav__title d-none d-sm-block pb-2" data-aft="internal-link" data-aft-block="main-nav">From our CEO</a> <div> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/blog/ceo/unbiased-independent-ecosystem-future/" target="_self"> The future of our ecosystem and web </a> </li> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/blog/ceo/user-privacy-ios-14-idfa/" target="_self"> On privacy and user experience </a> </li> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/blog/ceo/aggregated-advanced-privacy/" target="_self"> Aggregated advanced privacy </a> </li> </div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item single-link"> <a itemprop="url" title="Pricing" class="nav-link" href="/pricing/">Pricing </a> </li> </ul> <div class="secondary-nav mb-60 mb-md-0 my-md-0 d-flex flex-column flex-md-row align-items-md-center"> <ul class="navbar-nav lang-switcher list-style-none"> <li class="has-children mega-parent"> <span class="nav-link"> <i class="icon-globe"></i> English </span> <ul class="sub-menu list-style-none"> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/fr/blog/ceo/">Français</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ja/blog/ceo/">日本語</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ru/blog/ceo/">Русский</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/es/blog/ceo/">Español</a> </li> <li class="px-30" data-in-array=""> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_blank" href="https://www.appsflyer-gcr.cn">简体中文</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ko/blog/ceo/">한국어</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/de/blog/ceo/">Deutsch</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/pt/blog/ceo/">Portuguese</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/vi/blog/ceo/">Tiếng Việt</a> </li> </ul> </li> </ul> <ul class="navbar-nav d-sm-flex flex-sm-row justify-content-sm-between align-items-sm-center list-style-none px-20 px-md-0 mt-auto mb-0 mr-md-auto" itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu"> <li class="secondary-nav__cta mr-sm-3 mr-md-auto my-20 py my-sm-0 d-none d-sm-flex flex-column flex-md-row" itemprop="name" role="menuitem"> <a itemprop="url" class="nav-link d-flex nav-link--login justify-content-center" href="https://hq1.appsflyer.com/auth/login" id="" data-aft="login" data-aft-block="main-nav" target="_blank"> <i class="icon-login"></i> Login </a> </li> <li class="secondary-nav__cta ml-sm-3 ml-md-20 d-flex align-items-end align-items-sm-start align-items-md-center mt-30 mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--transparent font-weight-bold btn-sm" href="https://www.appsflyer.com/sign-up/" id="" target="_self" data-aft="sign-up-free" data-aft-block="main-nav"> Sign up free </a> </li> <li class="secondary-nav__cta ml-sm-3 d-flex align-items-end align-items-sm-start align-items-md-center mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--no-line btn-sm" href="https://www.appsflyer.com/start/demo/" id="" target="_self" data-aft="book-demo" data-aft-block="main-nav"> Contact sales </a> </li> </ul> </div> </div> <button id="navbar-toggler" class="navbar-toggler hamburger" type="button" data-toggle="on" data-target="nav-holder main-nav" aria-controls="main-nav" aria-expanded="false" aria-label="Toggle navigation"> <span></span> <span></span> <span></span> </button> </div> </nav> <nav id="search-nav" class="navbar navbar--categories-secondary navbar-expand-md navbar-light sps sps--abv py-3" data-sps-offset="78"> <div class="container-fluid px-0"> <span class="navbar--secondary-title "> <a class="h4 font-weight-bold m-0" href="https://www.appsflyer.com/blog/ceo/">CEO blog spot</a> </span> <div class="categories-secondary-nav justify-content-between justify-content-sm-end d-none d-md-flex align-items-center"> <ul class="navbar-nav list-style-none" itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu"> <li class="d-none d-sm-block" itemprop="name" role="menuitem"> <button class="btn-icon search-trigger-button" data-aft="open-search-button" data-aft-block="search-header"> <svg width="33" height="33" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.73 21.757a6.957 6.957 0 1 0 0-13.913 6.957 6.957 0 0 0 0 13.913ZM25.148 25.156l-5.5-5.437" stroke="#220D4E" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </button> </li> <li class="d-none d-sm-block" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--transparent btn-sm popup-newsletter-subscription" href="#" data-aft="newsletter-popup" data-aft-block="search-header" target="_blank"> Subscribe </a> </li> </ul> </div> <button class="btn-icon search-trigger-button d-md-none pr-3" data-aft="search" data-aft-block="categories-secondary-nav"> <svg width="33" height="33" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.73 21.757a6.957 6.957 0 1 0 0-13.913 6.957 6.957 0 0 0 0 13.913ZM25.148 25.156l-5.5-5.437" stroke="#220D4E" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </button> </div> </nav> <section class="search-popup"> <div class="container-fluid"> <div class="container px-0 py-sm-40 d-flex flex-column flex-md-row align-items-md-center"> <button type="button" class="search-popup--close search-popup__close btn-icon"></button> <header class="col text-md-left pt-100 pb-40 pb-md-0"> <div class="row justify-content-center"> <div class="col col-md-11 col-lg-7"> <div class="search__form-wrap"> <form role="search" method="get" id="searchform" class="search__form form-exclude-handler" action="https://www.appsflyer.com/"> <div class="search__input-wrap"> <input class="search__input" type="text" placeholder="Search" value="" name="s" id="s"/> <button class="btn search__btn" type="submit"> <svg width="33" height="33" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.73 21.757a6.957 6.957 0 1 0 0-13.913 6.957 6.957 0 0 0 0 13.913ZM25.148 25.156l-5.5-5.437" stroke="#220D4E" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </button> <input type="hidden" value="ceo-post" name="type"/> </div> <div class="search__error"> this field can not be empty </div> </form> </div> <div class="search__variants pt-60 pb-lg-100"> <p class="search__variants-title">Try searching for</p> <ul class="search__variants-list"> <li class="search__variants-item"> <a class="search__variants-link" href="https://www.appsflyer.com/?s=Deep linking&type=ceo-post"> Deep linking </a> </li> <li class="search__variants-item"> <a class="search__variants-link" href="https://www.appsflyer.com/?s=App marketing&type=ceo-post"> App marketing </a> </li> <li class="search__variants-item"> <a class="search__variants-link" href="https://www.appsflyer.com/?s=SKAdNetwork&type=ceo-post"> SKAdNetwork </a> </li> <li class="search__variants-item"> <a class="search__variants-link" href="https://www.appsflyer.com/?s=Attribution&type=ceo-post"> Attribution </a> </li> <li class="search__variants-item"> <a class="search__variants-link" href="https://www.appsflyer.com/?s=LTV&type=ceo-post"> LTV </a> </li> <li class="search__variants-item"> <a class="search__variants-link" href="https://www.appsflyer.com/?s=Mobile fraud&type=ceo-post"> Mobile fraud </a> </li> <li class="search__variants-item"> <a class="search__variants-link" href="https://www.appsflyer.com/?s=iOS 14&type=ceo-post"> iOS 14 </a> </li> </ul> </div> </div> </div> </header> </div> </div> </section> <main class="main pt-140 pt-sm-100 pt-md-160 pt-lg-120"> <section class="items-archive pt-30 pt-sm-50 pt-md-70"> <div class="container pb-20 pb-sm-30 pb-md-50"> <div class="row justify-content-between align-items-start align-items-md-center"> <div class="col-sm-8 col-md-6 has-mlarge-font-size order-1 order-sm-0"> <h1 class="section-single-post__header--title pb-4">CEO blog spot</h1> <p>Oren Kaniel, AppsFlyer Co-Founder & CEO offers his unique insights and opinions on AppsFlyer and the mobile ecosystem. Read up as he tackles everything from the future of measurement to the relationship between privacy and user experience.</p> <div class="d-flex flex-wrap align-items-center pt-0"> <p><span class="mr-30 mb-0">Follow Oren Kaniel:</span></p> <ul class="my-0 social-sharing d-flex list-style-none align-items-center"> <li class="pl-0 py-3 pr-md-3 mr-3"><a href="https://www.facebook.com/oren.kaniel" target="_blank" rel="noopener"><br /> <i class="icon-facebook"></i><br /> </a></li> <li class="pl-0 py-3 pr-md-3 mr-3"><a href="https://twitter.com/okaniel?lang=en" target="_blank" rel="noopener"><br /> <i class="icon-twitter"></i><br /> </a></li> <li class="pl-0 py-3 pr-md-3 mr-3"><a href="https://www.linkedin.com/in/orenkaniel" target="_blank" rel="noopener"><br /> <i class="icon-linkedin"></i><br /> </a></li> </ul> </div> </div> <div class="col-sm-4 col-md-5 pb-50 pb-md-0 order-0 order-sm-1"> <figure class="text-center"> <img class="m-auto" src="https://www.appsflyer.com/wp-content/uploads/2024/01/Oren-Kaniel-blog-image.png" alt="" title="Oren Kaniel blog image" /> </figure> </div> </div> </div> </section> <section class="blog-feed pt-40 pb-20 pt-sm-60 pb-sm-40 pb-md-60"> <div class="container"> <ul class="blog-feed__items align-items-start align-items-md-stretch list-style-none row my-0"> <article id="item-451774" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/navigating-change/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2024/12/53617-Oren-CEO-blog-1200x630-2-1.jpg" class="bg-image wp-post-image" alt="Navigating change CEO blog post featured image" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2024/12/53617-Oren-CEO-blog-1200x630-2-1.jpg 1200w, https://www.appsflyer.com/wp-content/uploads/2024/12/53617-Oren-CEO-blog-1200x630-2-1-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2024/12/53617-Oren-CEO-blog-1200x630-2-1-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2024/12/53617-Oren-CEO-blog-1200x630-2-1-768x403.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 2 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Dec 05, 2024 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/navigating-change/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Navigating change with stability, independence, and resilience</span> </a> </div> </header> </article> <article id="item-394010" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/challenges-opportunities-road-ahead/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2023/12/52404_Blog_2023_OG-1.jpg" class="bg-image wp-post-image" alt="OG image - CEO Blog" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2023/12/52404_Blog_2023_OG-1.jpg 1200w, https://www.appsflyer.com/wp-content/uploads/2023/12/52404_Blog_2023_OG-1-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2023/12/52404_Blog_2023_OG-1-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2023/12/52404_Blog_2023_OG-1-768x403.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 8 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Dec 28, 2023 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/challenges-opportunities-road-ahead/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">2023 - challenges, opportunities, achievements - and the road ahead</span> </a> </div> </header> </article> <article id="item-384175" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/ai-privacy-data-collaboration/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2023/10/51976-Privacy-and-AI-11-1-1.jpg" class="bg-image wp-post-image" alt="Featured image - Privacy and AI" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2023/10/51976-Privacy-and-AI-11-1-1.jpg 1200w, https://www.appsflyer.com/wp-content/uploads/2023/10/51976-Privacy-and-AI-11-1-1-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2023/10/51976-Privacy-and-AI-11-1-1-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2023/10/51976-Privacy-and-AI-11-1-1-768x403.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 6 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Oct 26, 2023 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/ai-privacy-data-collaboration/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">The AI / data privacy paradox - announcing the Privacy Cloud Marketplace</span> </a> </div> </header> </article> <article id="item-382144" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/open-letter-october-2023/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2023/10/OG_1200X630.png" class="bg-image wp-post-image" alt="Oren open letter OG image - AF Logo" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2023/10/OG_1200X630.png 1200w, https://www.appsflyer.com/wp-content/uploads/2023/10/OG_1200X630-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2023/10/OG_1200X630-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2023/10/OG_1200X630-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 5 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Oct 17, 2023 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/open-letter-october-2023/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">An open letter from Oren Kaniel</span> </a> </div> </header> </article> <article id="item-261747" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/better-safer-digital-experience/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2022/12/50846-CEO-BLOG-Open-letter-to-regulators-1200x630-1.png" class="bg-image wp-post-image" alt="better, safer digital experience" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2022/12/50846-CEO-BLOG-Open-letter-to-regulators-1200x630-1.png 1200w, https://www.appsflyer.com/wp-content/uploads/2022/12/50846-CEO-BLOG-Open-letter-to-regulators-1200x630-1-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2022/12/50846-CEO-BLOG-Open-letter-to-regulators-1200x630-1-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2022/12/50846-CEO-BLOG-Open-letter-to-regulators-1200x630-1-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 3 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Dec 07, 2022 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/better-safer-digital-experience/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Open letter to regulators - for a better and safer digital experience</span> </a> </div> </header> </article> <article id="item-258042" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/focusing-and-committing/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2022/11/CEO-blog-Saying-NO-is-focusing-1.png" class="bg-image wp-post-image" alt="The importance of focusing and committing - AppsFlyer" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2022/11/CEO-blog-Saying-NO-is-focusing-1.png 1200w, https://www.appsflyer.com/wp-content/uploads/2022/11/CEO-blog-Saying-NO-is-focusing-1-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2022/11/CEO-blog-Saying-NO-is-focusing-1-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2022/11/CEO-blog-Saying-NO-is-focusing-1-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 3 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Nov 07, 2022 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/focusing-and-committing/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Saying NO is focusing. Saying NEVER is a commitment</span> </a> </div> </header> </article> <article id="item-38227" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/introducing-appsflyer-privacy-cloud/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2021/12/7466-1200x630-1.png" class="bg-image wp-post-image" alt="Présentation de l’AppsFlyer Privacy Cloud : Optimiser l’expérience client et le respect de la vie privée grâce à la collaboration entre écosystèmes" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2021/12/7466-1200x630-1.png 1200w, https://www.appsflyer.com/wp-content/uploads/2021/12/7466-1200x630-1-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2021/12/7466-1200x630-1-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2021/12/7466-1200x630-1-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 4 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Dec 07, 2021 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/introducing-appsflyer-privacy-cloud/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Introducing The AppsFlyer Privacy Cloud: Maximizing customer experience and privacy through ecosystem collaboration</span> </a> </div> </header> </article> <article id="item-22985" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/aggregated-advanced-privacy/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2021/05/aggregated-advanced-privacy-og.jpg" class="bg-image wp-post-image" alt="アグリゲーション・アドバンスト・プライバシー - スクエア" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2021/05/aggregated-advanced-privacy-og.jpg 1200w, https://www.appsflyer.com/wp-content/uploads/2021/05/aggregated-advanced-privacy-og-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2021/05/aggregated-advanced-privacy-og-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2021/05/aggregated-advanced-privacy-og-768x403.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <a 1 href="https://www.appsflyer.com/blog/measurement-analytics/" class="feed-item__details--category d-none d-sm-block mr-3">Measurement & analytics</a> <span class="mr-3 d-none d-sm-block">-</span> <span class="feed-item__details--read-time align-items-center d-flex"> 3 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Mar 22, 2021 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/aggregated-advanced-privacy/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Aggregated Advanced Privacy, and the future of privacy-centric measurement</span> </a> </div> </header> </article> <article id="item-23174" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/unbiased-independent-ecosystem-future/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2021/05/unbiased-independent-ecosystem-future-square.jpg" class="bg-image wp-post-image" alt="Impartialité, indépendance & avenir de l'écosystème | AppsFlyer" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2021/05/unbiased-independent-ecosystem-future-square.jpg 1200w, https://www.appsflyer.com/wp-content/uploads/2021/05/unbiased-independent-ecosystem-future-square-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2021/05/unbiased-independent-ecosystem-future-square-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2021/05/unbiased-independent-ecosystem-future-square-768x403.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 6 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Feb 24, 2021 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/unbiased-independent-ecosystem-future/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Unbiased, independent, and the future of the ecosystem & web</span> </a> </div> </header> </article> </ul><section class="newsletter-subscription-form newsletter-subscription-form--inline mt-20 mb-50 mt-sm-3 mb-sm-50 d-flex flex-column text-center"> <div class="container px-0"> <div class="row mx-0 mx-sm-0 theme-borders theme-borders--color-1 theme-borders--top theme-borders--bottom"> <div class="newsletter-subscription-form__holder px-0 px-sm-20 col-md-8 d-flex flex-column m-auto"> <header class="pt-40 d-flex flex-column align-items-center"> <img loading="lazy" class="newsletter-subscription-form__logo" src="https://www.appsflyer.com/wp-content/uploads/2021/10/logo-the-flyer.svg" alt="" title="logo-the-flyer" width="504" height="132" /> <h3 class="newsletter-subscription-form__title font-weight-bold pt-4 pb-20"> Get the latest marketing news and expert insights delivered to your inbox </h3> </header> <footer class="newsletter-subscription-form__footer pb-40 w-100 d-flex justify-content-center"> <a href="#" class="btn btn-primary btn-primary--no-line popup-newsletter-subscription btn-sm" target="_self" id="" data-aft="newsletter-popup" data-aft-block="newsletter-subscription-form">Subscribe</a> </footer> </div> </div> </div> </section><ul class="blog-feed__items list-style-none align-items-start row my-0"><article id="item-23083" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/mastering-change-2020/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2021/05/mastering-change-2020-square.jpg" class="bg-image wp-post-image" alt="Como lidar com as mudanças 2020 - quadrado" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2021/05/mastering-change-2020-square.jpg 1200w, https://www.appsflyer.com/wp-content/uploads/2021/05/mastering-change-2020-square-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2021/05/mastering-change-2020-square-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2021/05/mastering-change-2020-square-768x403.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 6 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Jan 06, 2021 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/mastering-change-2020/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">2020: An exercise in mastering change</span> </a> </div> </header> </article> <article id="item-11855" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/privacy-centric-attribution-ios-14/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/privacy-centric-attribution-ios-14-og.png" class="bg-image wp-post-image" alt="プライバシー重視のアトリビューション ios 14 - スクエア" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/privacy-centric-attribution-ios-14-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/privacy-centric-attribution-ios-14-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/privacy-centric-attribution-ios-14-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/privacy-centric-attribution-ios-14-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <a 1 href="https://www.appsflyer.com/blog/measurement-analytics/" class="feed-item__details--category d-none d-sm-block mr-3">Measurement & analytics</a> <span class="mr-3 d-none d-sm-block">-</span> <span class="feed-item__details--read-time align-items-center d-flex"> 4 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Aug 26, 2020 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/privacy-centric-attribution-ios-14/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">The next generation of privacy-centric attribution explained</span> </a> </div> </header> </article> <article id="item-11840" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/aggregated-attribution-solution-ios-14/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/aggregated-attribution-solution-ios-14-og.png" class="bg-image wp-post-image" alt="集約式ソリューション ios14 - スクエア" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/aggregated-attribution-solution-ios-14-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/aggregated-attribution-solution-ios-14-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/aggregated-attribution-solution-ios-14-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/aggregated-attribution-solution-ios-14-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <a 1 href="https://www.appsflyer.com/blog/measurement-analytics/" class="feed-item__details--category d-none d-sm-block mr-3">Measurement & analytics</a> <span class="mr-3 d-none d-sm-block">-</span> <span class="feed-item__details--read-time align-items-center d-flex"> 4 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Jul 27, 2020 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/aggregated-attribution-solution-ios-14/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Aggregated attribution innovation based on differential privacy</span> </a> </div> </header> </article> <article id="item-11844" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/attribution-app-consumers-ios-14/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-app-consumers-ios-14-og.png" class="bg-image wp-post-image" alt="アトリビューションは消費者にどのような影響を与えるか？" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-app-consumers-ios-14-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-app-consumers-ios-14-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-app-consumers-ios-14-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-app-consumers-ios-14-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 4 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Jul 14, 2020 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/attribution-app-consumers-ios-14/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Why attribution is important for consumers</span> </a> </div> </header> </article> <article id="item-11857" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/user-privacy-ios-14-idfa/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/user-privacy-ios-14-idfa-og.png" class="bg-image wp-post-image" alt="ユーザープライバシー ios 14 idfa - スクエア" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/user-privacy-ios-14-idfa-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/user-privacy-ios-14-idfa-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/user-privacy-ios-14-idfa-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/user-privacy-ios-14-idfa-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <a 1 href="https://www.appsflyer.com/blog/mobile-marketing/" class="feed-item__details--category d-none d-sm-block mr-3">Mobile marketing</a> <span class="mr-3 d-none d-sm-block">-</span> <span class="feed-item__details--read-time align-items-center d-flex"> 4 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Jul 08, 2020 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/user-privacy-ios-14-idfa/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Does user privacy have to come at the expense of an incredible user experience?</span> </a> </div> </header> </article> <article id="item-11860" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/app-store-economy-future/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/app-store-economy-future-og.png" class="bg-image wp-post-image" alt="アプリストア経済未来 - スクエア" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/app-store-economy-future-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/app-store-economy-future-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/app-store-economy-future-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/app-store-economy-future-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <a 1 href="https://www.appsflyer.com/blog/mobile-marketing/" class="feed-item__details--category d-none d-sm-block mr-3">Mobile marketing</a> <span class="mr-3 d-none d-sm-block">-</span> <span class="feed-item__details--read-time align-items-center d-flex"> 3 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Jun 24, 2020 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/app-store-economy-future/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">The future of the app store economy, in a privacy-centric world</span> </a> </div> </header> </article> <article id="item-11858" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/we-have-you-covered/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/we-have-you-covered-og.png" class="bg-image wp-post-image" alt="Nós te damos cobertura - quadrado" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/we-have-you-covered-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/we-have-you-covered-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/we-have-you-covered-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/we-have-you-covered-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 2 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Jun 09, 2020 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/we-have-you-covered/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">From zero to infinity - we've got you covered</span> </a> </div> </header> </article> <article id="item-11859" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/appsflyer-series-d-funding/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-series-d-funding-og.jpg" class="bg-image wp-post-image" alt="Nous venons de lever 210 millions de dollars et nous n’aurions jamais pu le faire sans vous!" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-series-d-funding-og.jpg 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-series-d-funding-og-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-series-d-funding-og-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-series-d-funding-og-768x403.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 5 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Jan 21, 2020 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/appsflyer-series-d-funding/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">We just raised $210M, and we couldn't have done it without you</span> </a> </div> </header> </article> <article id="item-11839" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/mission-critical-marketing-platform-elements/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2019/04/mission-critical-marketing-platform-elements-og-1.png" class="bg-image wp-post-image" alt="Les 4 spécificités d’une plateforme de marketing stratégique" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2019/04/mission-critical-marketing-platform-elements-og-1.png 1200w, https://www.appsflyer.com/wp-content/uploads/2019/04/mission-critical-marketing-platform-elements-og-1-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2019/04/mission-critical-marketing-platform-elements-og-1-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2019/04/mission-critical-marketing-platform-elements-og-1-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 3 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Apr 21, 2019 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/mission-critical-marketing-platform-elements/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">4 elements of a mission-critical marketing platform</span> </a> </div> </header> </article> <article id="item-11856" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/attribution-puzzle-missing-piece/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-puzzle-missing-piece-og.png" class="bg-image wp-post-image" alt="La pièce manquante du puzzle de l’attribution" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-puzzle-missing-piece-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-puzzle-missing-piece-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-puzzle-missing-piece-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-puzzle-missing-piece-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 5 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Feb 19, 2019 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/attribution-puzzle-missing-piece/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">The missing piece of the attribution puzzle</span> </a> </div> </header> </article> <article id="item-11852" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/first-time-attribution-platform/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2021/01/first-time-attribution-platform-og.png" class="bg-image wp-post-image" alt="ファーストタイムアトリビューションプラットフォーム - スクエア" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2021/01/first-time-attribution-platform-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2021/01/first-time-attribution-platform-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2021/01/first-time-attribution-platform-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2021/01/first-time-attribution-platform-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <a 1 href="https://www.appsflyer.com/blog/mobile-marketing/" class="feed-item__details--category d-none d-sm-block mr-3">Mobile marketing</a> <span class="mr-3 d-none d-sm-block">-</span> <span class="feed-item__details--read-time align-items-center d-flex"> 6 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Feb 11, 2019 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/first-time-attribution-platform/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">How to choose the right attribution platform the first time around</span> </a> </div> </header> </article> <article id="item-11851" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/how-to-measure-a-year/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/how-to-measure-a-year-og.png" class="bg-image wp-post-image" alt="年の計り方 - スクエア" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/how-to-measure-a-year-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/how-to-measure-a-year-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/how-to-measure-a-year-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/how-to-measure-a-year-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 4 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Jan 03, 2019 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/how-to-measure-a-year/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">How do you measure a year?</span> </a> </div> </header> </article> <article id="item-11850" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/all-in-shaped-our-story/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1201" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/all-in-shaped-our-story-og.png" class="bg-image wp-post-image" alt="オール・イン・シェイプド・アワ・ストーリー - スクエア" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/all-in-shaped-our-story-og.png 1201w, https://www.appsflyer.com/wp-content/uploads/2020/12/all-in-shaped-our-story-og-300x157.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/all-in-shaped-our-story-og-1024x537.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/all-in-shaped-our-story-og-768x403.png 768w" sizes="(max-width: 1201px) 100vw, 1201px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 6 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Dec 04, 2018 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/all-in-shaped-our-story/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">How "all-in" shaped our story, and could define your career</span> </a> </div> </header> </article> <article id="item-11848" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/building-customer-obsessed-culture/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/building-customer-obsessed-culture-og.png" class="bg-image wp-post-image" alt="building customer obsessed culture - OG" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/building-customer-obsessed-culture-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/building-customer-obsessed-culture-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/building-customer-obsessed-culture-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/building-customer-obsessed-culture-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 7 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Jun 12, 2018 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/building-customer-obsessed-culture/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Organically building a customer-obsessed culture</span> </a> </div> </header> </article> <article id="item-11847" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/uncovering-unbiased-attribution/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/uncovering-unbiased-attribution-og.png" class="bg-image wp-post-image" alt="アンバランスなアトリビューションの解明" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/uncovering-unbiased-attribution-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/uncovering-unbiased-attribution-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/uncovering-unbiased-attribution-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/uncovering-unbiased-attribution-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 6 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> May 17, 2018 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/uncovering-unbiased-attribution/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Are all attribution companies unbiased and independent as they claim?</span> </a> </div> </header> </article> <article id="item-11854" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/numbers-do-lie-noah17/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/numbers-do-lie-noah17-og.png" class="bg-image wp-post-image" alt="numbers do lie noah17 - OG" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/numbers-do-lie-noah17-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/numbers-do-lie-noah17-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/numbers-do-lie-noah17-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/numbers-do-lie-noah17-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 2 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Dec 07, 2017 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/numbers-do-lie-noah17/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Numbers DO lie! Don't trust your marketing data and ROI</span> </a> </div> </header> </article> <article id="item-11846" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/fighting-mobile-fraud/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/fighting-mobile-fraud-og.png" class="bg-image wp-post-image" alt="Article du CEO : comment le leader du marché peut résoudre le « dilemme du prisonnier » concernant la fraude" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/fighting-mobile-fraud-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/fighting-mobile-fraud-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/fighting-mobile-fraud-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/fighting-mobile-fraud-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <a 1 href="https://www.appsflyer.com/blog/mobile-fraud/" class="feed-item__details--category d-none d-sm-block mr-3">Mobile fraud</a> <span class="mr-3 d-none d-sm-block">-</span> <span class="feed-item__details--read-time align-items-center d-flex"> 4 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> May 24, 2017 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/fighting-mobile-fraud/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">How market leaders can solve the fraud 'prisoner's dilemma'</span> </a> </div> </header> </article> <article id="item-11853" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/great-power-great-responsibility/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/great-power-great-responsibility-og.png" class="bg-image wp-post-image" alt="Attribution mobile – Un grand pouvoir implique de grandes responsabilités" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/great-power-great-responsibility-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/great-power-great-responsibility-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/great-power-great-responsibility-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/great-power-great-responsibility-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 2 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> May 23, 2017 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/great-power-great-responsibility/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">With great power comes great responsibility</span> </a> </div> </header> </article> <article id="item-11849" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/fighting-mobile-ad-fraud/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/fighting-mobile-ad-fraud-og.png" class="bg-image wp-post-image" alt="fighting mobile ad fraud - OG" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/fighting-mobile-ad-fraud-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/fighting-mobile-ad-fraud-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/fighting-mobile-ad-fraud-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/fighting-mobile-ad-fraud-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 3 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> May 18, 2017 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/fighting-mobile-ad-fraud/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">On fighting fraud, Google Search, and machine learning</span> </a> </div> </header> </article> <article id="item-11842" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/appsflyer-series-c-funding/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-series-c-funding-og.jpg" class="bg-image wp-post-image" alt="AppsFlyer lève 56 millions de dollars pour l’innovation des mesures à l’ère du mobile" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-series-c-funding-og.jpg 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-series-c-funding-og-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-series-c-funding-og-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-series-c-funding-og-768x403.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 4 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Jan 17, 2017 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/appsflyer-series-c-funding/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">AppsFlyer raises $56M to deliver measurement innovation</span> </a> </div> </header> </article> <article id="item-11841" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/appsflyer-in-london-and-berlin/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-in-london-and-berlin-og.png" class="bg-image wp-post-image" alt="appsflyer in london and berlin - OG" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-in-london-and-berlin-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-in-london-and-berlin-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-in-london-and-berlin-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/appsflyer-in-london-and-berlin-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 3 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Feb 19, 2016 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/appsflyer-in-london-and-berlin/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">AppsFlyer has landed in London and Berlin</span> </a> </div> </header> </article> <article id="item-11845" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/attribution-authority-importance/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-authority-importance-og.png" class="bg-image wp-post-image" alt="CEO Blog Série: Autorité d’attribution" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-authority-importance-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-authority-importance-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-authority-importance-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/12/attribution-authority-importance-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <a 1 href="https://www.appsflyer.com/blog/mobile-marketing/" class="feed-item__details--category d-none d-sm-block mr-3">Mobile marketing</a> <span class="mr-3 d-none d-sm-block">-</span> <span class="feed-item__details--read-time align-items-center d-flex"> 5 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Apr 22, 2015 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/attribution-authority-importance/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">What does it really mean to be an attribution authority?</span> </a> </div> </header> </article> <article id="item-11843" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/blog/ceo/appsflyer-series-b-funding/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1200" height="630" src="https://www.appsflyer.com/wp-content/uploads/2015/01/appsflyer-series-b-funding-og.png" class="bg-image wp-post-image" alt="appsflyer series b funding - OG" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2015/01/appsflyer-series-b-funding-og.png 1200w, https://www.appsflyer.com/wp-content/uploads/2015/01/appsflyer-series-b-funding-og-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2015/01/appsflyer-series-b-funding-og-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2015/01/appsflyer-series-b-funding-og-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> <span class="feed-item__details--read-time align-items-center d-flex"> 3 min read </span> <span class="feed-item__details--read-time align-items-center d-flex ml-auto mr-0"> Jan 20, 2015 </span> </div> <a href="https://www.appsflyer.com/blog/ceo/appsflyer-series-b-funding/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">AppsFlyer raises an additional $20M in Series B funding</span> </a> </div> </header> </article> </ul> </div> </section> <section class="buttons-items-grid pt-30 pb-60 pb-md-80 section-bg section-bg--blue-light-2 section-bg--buttons-items-grid"> <div class="container "> <header class="pt-50 pb-20 pt-sm-50 pb-sm-50 text-center"> <h2>More from AppsFlyer</h2> </header> <div class="row"> <a href="https://www.appsflyer.com/company/about/" target="_self" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-about-us-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img src="https://www.appsflyer.com/wp-content/uploads/2021/01/ico-about.svg" width="36" height="43" alt="" title="ico-about" /> </figure> <span class="text-secondary pl-2"> About us </span> </div> </a> <a href="https://www.appsflyer.com/company/newsroom/" target="_self" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-newsroom-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img src="https://www.appsflyer.com/wp-content/uploads/2020/12/ico-newsroom.svg" width="34" height="38" alt="" title="ico-newsroom" /> </figure> <span class="text-secondary pl-2"> Newsroom </span> </div> </a> <a href="https://www.appsflyer.com/company/contact/" target="_self" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-contact-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img src="https://www.appsflyer.com/wp-content/uploads/2020/11/Contact.svg" width="29" height="31" alt="" title="Contact" /> </figure> <span class="text-secondary pl-2"> Contact </span> </div> </a> <a href="https://careers.appsflyer.com/" target="_self" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-careers-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img src="https://www.appsflyer.com/wp-content/uploads/2021/01/ico-careers.svg" width="37" height="32" alt="" title="ico-careers" /> </figure> <span class="text-secondary pl-2"> Careers </span> </div> </a> <a href="https://www.appsflyer.com/company/social-impact/" target="_self" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-social-impact-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img src="https://www.appsflyer.com/wp-content/uploads/2021/01/ico-social-impact.svg" width="34" height="36" alt="" title="ico-social-impact" /> </figure> <span class="text-secondary pl-2"> Social impact </span> </div> </a> </div> </div> </section> <section class="cta-banner cta-banner--type-1 text-light pt-70 pt-sm-0 d-flex"> <div class="container"> <div class="row flex-column flex-md-row position-relative mx-auto section-bg section-bg--no-shape section-bg--blue-dark-1 border-radius border-radius--type-2 py-40 overflow-hidden"> <img class="cta-banner__bg bg-image position-absolute" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/img-cta-banner-bg.webp" alt="Background"> <div class="cta-banner__content col-12 col-md-7 mx-auto d-flex flex-column justify-content-md-center align-items-md-center text-center"> <header> <span class="text-light h1"> Ready to start making good choices? </span> </header> <footer class="cta-banner__buttons d-flex flex-column flex-sm-row align-items-center justify-content-center justify-content-md-start pt-20 pb-md-20"> <a href="https://www.appsflyer.com/start/demo/" class="btn btn-primary btn-primary--white btn-lg" target="_self" id="" data-aft="book-demo" data-aft-block="cta-banner">Contact sales</a> <a href="https://www.appsflyer.com/sign-up/" class="btn-text btn-arrow text-light btn-arrow--white mt-20 mt-sm-0 ml-sm-50 btn" target="_self" id="" data-aft="sign-up-free" data-aft-block="cta-banner">Sign up free</a> </footer> </div> </div> </div> </section> </main> <footer class="footer pt-60 pt-sm-90 container" role="complementary" itemscope="" itemtype="https://schema.org/WPFooter"> <div class="row footer__top pb-40 pb-sm-20 d-flex flex-column flex-sm-row flex-wrap justify-content-between"> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Platform</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-1713" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-1713 nav-item"><a itemprop="url" title="Measurement suite" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/measurement/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Measurement suite</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-283135" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-283135 nav-item"><a itemprop="url" title="ROI Measurement" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/roi-measurement/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>ROI Measurement</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-1718" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-1718 nav-item"><a itemprop="url" title="Marketing analytics" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/marketing-analytics/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Marketing analytics</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-18417" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-18417 nav-item"><a itemprop="url" title="Incrementality" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/incrementality/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Incrementality</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-1715" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-1715 nav-item"><a itemprop="url" title="CX & deep linking" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/customer-experience-deep-linking/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>CX & deep linking</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-1716" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-1716 nav-item"><a itemprop="url" title="Audience segmentation" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/audiences/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Audience segmentation</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-1714" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-1714 nav-item"><a itemprop="url" title="Fraud protection" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/fraud-protection/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Fraud protection</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-2869" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-2869 nav-item"><a itemprop="url" title="Raw data & APIs" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/apis/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Raw data & APIs</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-273959" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-273959 nav-item"><a itemprop="url" title="Partner marketplace" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/integrations/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Partner marketplace</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-30092" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30092 nav-item"><a itemprop="url" title="AppsFlyer for iOS" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/ios/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>AppsFlyer for iOS</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-51237" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-51237 nav-item"><a itemprop="url" title="Privacy Cloud" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/privacy-cloud/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Privacy Cloud</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-275065" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-275065 nav-item"><a itemprop="url" title="Pricing" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/pricing/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Pricing</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Solutions</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-375768" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-375768 nav-item"><a itemprop="url" title="Gaming" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/games/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Gaming</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20285" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-20285 nav-item"><a itemprop="url" title="Shopping" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/shopping/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Shopping</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20284" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-20284 nav-item"><a itemprop="url" title="Food & drink" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/food-drink/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Food & drink</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20283" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-20283 nav-item"><a itemprop="url" title="Entertainment & music" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/entertainment-music/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Entertainment & music</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20282" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-20282 nav-item"><a itemprop="url" title="Finance" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/finance/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Finance</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-18576" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-18576 nav-item"><a itemprop="url" title="Health & fitness" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/health-fitness/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Health & fitness</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-3790" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-3790 nav-item"><a itemprop="url" title="Travel" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/travel/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Travel</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-18575" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-18575 nav-item"><a itemprop="url" title="Zero budget marketing" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/zero-budget-marketing/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Zero budget marketing</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-28625" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-28625 nav-item"><a itemprop="url" title="AWS" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/aws/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>AWS</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-3793" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-3793 nav-item"><a itemprop="url" title="Integrated partners" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/partners/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Integrated partners</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-418303" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-418303 nav-item"><a itemprop="url" title="Tech and media partners" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/partners/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Tech and media partners</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-3792" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-3792 nav-item"><a itemprop="url" title="Agency partners" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/agencies/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Agency partners</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-362861" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-362861 nav-item"><a itemprop="url" title="Partner Program" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/partner-program/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Partner Program</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Why AppsFlyer</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-381996" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-381996 nav-item"><a itemprop="url" title="Customers success stories" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/customers/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Customers success stories</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-29680" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29680 nav-item"><a itemprop="url" title="The AppsFlyer difference" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/appsflyer-advantage/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>The AppsFlyer difference</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20286" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20286 nav-item"><a itemprop="url" title="Trust hub" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/trust/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Trust hub</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20287" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20287 nav-item"><a itemprop="url" title="Security" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/trust/security/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Security</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Learn</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-716" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-716 nav-item"><a itemprop="url" title="Blog" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Blog</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20291" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20291 nav-item"><a itemprop="url" title="Videos" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/videos/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Videos</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20292" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20292 nav-item"><a itemprop="url" title="Podcast" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/podcasts/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Podcast</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20293" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20293 nav-item"><a itemprop="url" title="Reports & guides" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/resources/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Reports & guides</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-278735" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-278735 nav-item"><a itemprop="url" title="Webinars on-demand" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/resources/webinars/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Webinars on-demand</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-721" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-721 nav-item"><a itemprop="url" title="Glossary" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/glossary/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Glossary</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20294" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20294 nav-item"><a itemprop="url" title="Product news" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/product-news/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Product news</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20295" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20295 nav-item"><a itemprop="url" title="Use cases" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/use-cases/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Use cases</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-412869" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-412869 nav-item"><a itemprop="url" title="Metrics comparison" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/metrics-comparison/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Metrics comparison</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-418035" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-418035 nav-item"><a itemprop="url" title="Industry benchmarks" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/benchmarks/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Industry benchmarks</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20297" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20297 nav-item"><a itemprop="url" title="Help center" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://support.appsflyer.com/hc/en-us" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Help center</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-362032" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-362032 nav-item"><a itemprop="url" title="Sitemap" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/sitemap/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Sitemap</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Company</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-29683" class="menu-item menu-item-type-post_type menu-item-object-company menu-item-29683 nav-item"><a itemprop="url" title="About" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/about/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>About</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-737" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-737 nav-item"><a itemprop="url" title="Newsroom" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/newsroom/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Newsroom</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-30093" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30093 nav-item"><a itemprop="url" title="Press releases" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/newsroom/pr/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Press releases</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-30094" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30094 nav-item"><a itemprop="url" title="Media coverage" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/newsroom/coverage/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Media coverage</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20298" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item active menu-item-20298 nav-item"><a itemprop="url" title="CEO blog spot" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/ceo/" itemprop="url" class="nav-link" itemprop="url" aria-current="page" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>CEO blog spot</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-738" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-738 nav-item"><a itemprop="url" title="Careers" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://careers.appsflyer.com/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Careers</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-736" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-736 nav-item"><a itemprop="url" title="Social impact" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/social-impact/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Social impact</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-12250" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12250 nav-item"><a itemprop="url" title="Contact" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/contact/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Contact</span></a></li> </ul> </div> </div> <div class="footer__middle row"> <div class="col mx-20 py-20 d-flex align-items-md-center justify-content-md-center justify-content-md-between px-0"> <nav class="footer__social social-sharing social-sharing--footer"> <ul class="d-flex flex-row flex-wrap list-style-none align-items-center justify-content-start justify-content-md-start"> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://www.facebook.com/AppsFlyer" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-facebook"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://www.linkedin.com/company/appsflyer/" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-linkedin"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://twitter.com/AppsFlyer" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-twitter"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://www.instagram.com/appsflyer_hq/" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-instagram"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://www.youtube.com/c/Appsflyer" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-youtube"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://medium.com/appsflyer" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-medium"></i> </a> </li> </ul> </nav> <figure class="footer__logo d-none d-md-block"> <a href="https://www.appsflyer.com" data-aft="internal-link" data-aft-block="main-footer"> <img width="116" height="33" src="https://www.appsflyer.com/wp-content/uploads/2020/07/img-appsflyer-logo-dark.svg" alt="" title="img-appsflyer-logo-dark" loading="lazy" /> </a> </figure> </div> </div> <div class="row footer__bottom"> <div class="col py-30 px-0 px-sm-20 d-flex flex-wrap flex-column flex-sm-row justify-content-sm-between"> <nav class="footer__links"> <ul class="d-flex list-style-none"> <li class="px-20 px-sm-0 pr-sm-40"> <a href="https://www.appsflyer.com/legal/site-terms/" target="_self" data-aft="internal-link" data-aft-block="main-footer"> Terms </a> </li> <li class="px-20 px-sm-0 pr-sm-40"> <a href="https://www.appsflyer.com/legal/privacy-policy/" target="_self" data-aft="internal-link" data-aft-block="main-footer"> Privacy policy </a> </li> </ul> </nav> <div class="footer__copyrights pl-20 pl-md-0 pt-20 pt-sm-0"> ©2024 AppsFlyer Ltd. All rights reserved. </div> </div> </div> </footer><script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/gsap.min.js?ver=3.002" id="gsap-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/ScrollTrigger.min.js?ver=3.002" id="ScrollTrigger-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/mixpanel.min.js" id="af-mixpanel-lib-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/js.cookie.js?ver=3.002" id="js-cookie-js"></script> <script type="text/javascript" src="//go.appsflyer.com/js/forms2/js/forms2.min.js?ver=6.5.5" id="marketo-js-js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/crypto-js/4.1.1/crypto-js.min.js?ver=6.5.5" id="crypto-js-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/select2.min.js?ver=3.002" id="select2-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/intlTelInput.min.js?ver=3.002" id="intl-phone-input-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/slick.min.js?ver=3.002" id="slick-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/isotope.pkgd.min.js?ver=3.002" id="isotope-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-includes/js/clipboard.min.js?ver=2.0.11" id="clipboard-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/scrollPosStyler.min.js?ver=3.002" id="pos-styler-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/jquery.magnific-popup.min.js?ver=3.002" id="magnific-popup-js"></script> <script type="text/javascript" id="af-js-js-extra"> /* <![CDATA[ */ var afJs = {"rest_url":"https:\/\/www.appsflyer.com\/wp-json\/","ajax_url":"https:\/\/www.appsflyer.com\/wp-admin\/admin-ajax.php","nonce":"3b7dd1acab","nonce_ajax":"806a2901cd"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/app.js" id="af-js-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/plugins/highlighting-code-block/assets/js/prism.js?ver=040861313" id="hcb-prism-js"></script> <script type="text/javascript" id="hcb-script-js-extra"> /* <![CDATA[ */ var hcbVars = {"showCopyBtn":"1","copyBtnLabel":"Copy code to clipboard"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/plugins/highlighting-code-block/build/js/hcb_script.js?ver=040861313" id="hcb-script-js"></script> </body> </html>

CINXE.COM

CEO blog by Oren Kaniel | AppsFlyer