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αρχείο από γράμματα και αριθμούς που κατεβαίνει στον υπολογιστή σας όταν επισκέπτεστε ορισμένες ιστοσελίδες. Τα cookies επιτρέπουν στην ιστοσελίδα να αναγνωρίζει τις προτιμήσεις του χρήστη κάθε φορά που επιστρέφει στην ιστοσελίδα. Το cookie καθεαυτό δεν περιέχει ούτε συλλέγει πληροφορίες. Ωστόσο, όταν «διαβαστεί» από έναν server σε συνδυασμό με τον περιηγητή, τότε μπορεί να βοηθήσει μία ιστοσελίδα να προσφέρει υπηρεσίες πιο φιλικές προς τον χρήστη, όπως π.χ να θυμάται προηγούμενες αγορές ή στοιχεία λογαριασμού.</p> <ul>  </ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Contextual διαφήμιση</strong></strong></span><br /> <br /> Είναι η διαφήμιση βάσει της οποίας αυτοματοποιημένα συστήματα προβάλλουν διαφημίσεις ανάλογα με το περιεχόμενο της ιστοσελίδας. Για παράδειγμα, όταν προβάλλεται μία σελίδα με κριτικές ταινιών, ο χρήστης βλέπει διαφημίσεις που αφορούν νέες κυκλοφορίες ταινιών στο σινεμά. Η contextual διαφήμιση χρησιμοποιείται επίσης από τις μηχανές αναζήτησης για να προβάλλουν διαφημίσεις στις σελίδες των αποτελεσμάτων τους, βασισμένες στις εκάστοτε αναζητήσεις.</p> <ul>  </ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Display διαφήμιση</strong></strong></span><br /> <br /> Είναι η διαφήμιση που περιέχει εικόνες και ήχο εμφανίζεται όταν ο χρήστης επισκέπτεται μία συγκεκριμένη ιστοσελίδα. Είναι συνήθως με την μορφή banner ή βίντεο.</p> <ul>  </ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong><strong>Συμπεριφορική (behavioural) διαφήμιση</strong></strong></span><br /> <br /> Είναι μία τεχνική που χρησιμοποιεί πληροφορίες σχετικά με την περιήγηση του χρήστη για να προβάλλει διαφημίσεις προσαρμοσμένες στα ενδιαφέροντα του κάθε ατόμου.</p> <ul>  </ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Εξαίρεση (opt-out)</strong></strong></span><br /> <br /> Επιτρέπει στον χρήστη να αρνηθεί, να σταματήσει ή να αποφύγει την λήψη ανεπιθύμητων πληροφοριών σχετικά με προϊόντα και υπηρεσίες. Σε αυτήν την περίπτωση οι διαφημίσεις βασίζονται σε προηγούμενες περιηγήσεις του χρήστη στο διαδίκτυο. <span style="text-decoration: underline;">Κάντε κλικ εδώ για να εξαιρεθείτε </span> την behavioural διαφήμιση από τις εταιρίες που πληρούν τις αρχές καλής πρακτικής διαφήμισης του IAB.</p> <ul>  </ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Προσωπικά δεδομένα</strong></strong></span><br /> <br /> Είναι πληροφορίες η οποίες μόνες τους ή σε συνδυασμό με άλλα στοιχεία μπορού να προσδιορίσουν συγκεκριμένα ένα άτομο. Τέτοιου είδους πληροφορίες αποτελούν η διεύθυνση, το όνομα, το email ή ο αριθμός τηλεφώνου.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Στοχευμένη διαφήμιση</strong></strong></span><br /> <br /> Στοχεύει σε συγκεκριμένη ομάδα χρηστών, με βάση παράγοντες δημογραφικούς ή συμπεριφοράς.</p> <ul>  </ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Φυλλομετρητής (browser)</strong></strong></span><br /> <br /> Είναι λογισμικό που ανακτά και συλλέγει πηγές πληροφοριών, οργανώνει και εμφανίζει τα αποτελέσματα σε τυποποιημένη μορφή στον υπολογιστή. Παραδείγματα αποτελούν ο Internet Explorer, ο Firefox, ο Chrome, ο Safari και ο Opera.</p> <ul>  </ul> <p><br /> </p> <h3>Στείλτε μας <a href="mailto:obafeedback@iabeurope.eu">τις παρατηρήσεις σας </a></h3> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright © 2009 - 2025 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-320" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-320"><a href="https://www.youronlinechoices.com/cy/terms-conditions">Γενικοί όροι και προϋποθέσεις</a></li> <li id="menu-item-321" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-321"><a href="https://www.youronlinechoices.com/cy/protecting-your-privacy">Προστασία των προσωπικών σας δεδομένων</a></li> <li id="menu-item-302" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-302"><a href="https://www.youronlinechoices.com/uk/feedback">Επικοινωνήστε μαζί μας</a></li> </ul> </div> </div> <div id="cookie-law-info-bar" data-nosnippet="true"><span><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 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