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class="leftmenu whitebg p10"><li id="menu-item-301" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-301"><a href="https://www.youronlinechoices.com/cy/">Αρχική</a></li> <li id="menu-item-300" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-7 current_page_item menu-item-300"><a href="https://www.youronlinechoices.com/cy/what-is-behavioural-advertising" aria-current="page">Σχετικά</a></li> <li id="menu-item-295" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-295"><a href="https://www.youronlinechoices.com/cy/your-ad-choices">Διαχείριση Επιλογών</a></li> <li id="menu-item-298" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-298"><a href="https://www.youronlinechoices.com/cy/five-top-tips">5 Βασικές Συμβουλές</a></li> <li id="menu-item-299" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-299"><a 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Η μέθοδος αυτή είναι ασφαλής, διάφανη και σχεδιασμένη ώστε να δίνει τον έλεγχο στον καταναλωτή.<br /> <br /> Αυτή η ιστοσελίδα σας παρέχει πλήρη εξήγηση σχετικά με τις online επιλογές σας, καθώς και τη δυνατότητα <a title="Διαχείριση Επιλογών" href="your-ad-choices">να εξαιρεθείτε από τη συμπεριφορική διαφήμιση</a>.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Τι είναι η συμπεριφορική διαφήμιση;</strong></strong></span><br /> <br /> Μέσω της συμπεριφορικής διαφήμισης (γνωστής και ως διαφήμισης βάσει ενδιαφερόντων) προβάλλονται διαφημίσεις στις ιστοσελίδες που επισκέπτεστε, σχετικές με τα ενδιαφέροντά σας. Τα κοινά ενδιαφέροντα ομαδοποιούνται με βάση το ιστορικό περιήγησής σας (τις σελίδες που έχετε επισκεφτεί) και έτσι οι διαφημίσεις είναι όσο το δυνατόν πιο σχετικές και πιο χρήσιμες για εσάς.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Πώς λειτουργεί;</strong></strong></span><br /> <br /> Φανταστείτε ότι σχεδιάζετε διακοπές στη Ρώμη. Επισκέπτεστε το τμήμα μιας ιστοσελίδας για τη Ρώμη και διαβάζετε ορισμένα άρθρα σχετικά με μέρη για να μείνετε και να επισκεφθείτε. Όταν ξαναμπείτε στο Internet, και ενώ διαβάζετε ένα άρθρο σχετικά με την αγαπημένη σας ποδοσφαιρική ομάδα, βλέπετε διαφήμιση για προσφορά δείπνου στη Ρώμη, ή προσφορά για εκπτωτική ενοικίαση αυτοκινήτου στη Ρώμη. Λαμβάνετε αυτές τις ειδικά διαμορφωμένες διαφημίσεις επειδή δείξατε ενδιαφέρον για τη Ρώμη. Αυτό θα ενισχύσει την διαδικτυακή εμπειρία σας, βοηθώντας να μειωθεί ο αριθμός των διαφημίσεων που δεν σας ενδιαφέρουν.</p> <p style="text-align: center;"><img class="size-full wp-image-172 aligncenter" title="what is behavioural advertising" src="https://www.youronlinechoices.com/wp-content/uploads/2009/08/what-is-behavioural-advertising.jpg" alt="what is behavioural advertising" width="397" height="494" /></p> <p>Αυτή η μορφή στοχευμένης διαφήμισης βασίζεται στο ιστορικό περιήγησής σας και γι’αυτό ονομάζεται συμπεριφορική. Δεδομένου ότι βασίζεται σε προηγούμενες περιηγήσεις, η συμπεριφορική διαφήμιση διαφέρει από άλλες μορφές διαφήμισης στο Internet όπως η <a title="Ορολογία" href="jargon-buster">contextual διαφήμιση</a>, η οποία βασίζεται στο περιεχόμενο της ιστοσελίδας που προβάλλεται τη δεδομένη στιγμή.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Πώς προστατεύεται η ιδιωτικότητά μου;</strong></strong></span><br /> <br /> Όλες οι εταιρείες που παρέχουν συμπεριφορική διαφήμιση οφείλουν να συμμορφώνονται με τη νομοθεσία της Ευρωπαϊκής Ένωσης. Στις περισσότερες περιπτώσεις, οι πληροφορίες που χρησιμοποιούνται για τις στοχευμένες διαφημίσεις δεν είναι προσωπικές, υπό την έννοια ότι δεν ταυτοποιούν εσάς -τον χρήστη- στον πραγματικό κόσμο. Τα δεδομένα σχετικά με την περιήγηση σας συλλέγονται και αναλύονται ανώνυμα. Εάν από αυτή η ανάλυση προκύπτει κάποιο συγκεκριμένο ενδιαφέρον, τότε ένα <a title="Ορολογία" href="jargon-buster">cookie</a> – ένα μικρό αρχείο που χρησιμοποιείται από τις περισσότερες ιστοσελίδες για να αποθηκεύονται χρήσιμες πληροφορίες και να διευκολύνουν τη χρήση του Internet – τοποθετείται στον υπολογιστή σας, και αυτό το cookie (και όχι τα δεδομένα περιήγησης) καθορίζει ποιά διαφήμιση προβάλλεται στον υπολογιστή σας. Σε περίπτωση που χρησιμοποιούνται προσωπικά δεδομένα, θα έχετε προηγουμένως ενημερωθεί από στην πολιτική απορρήτου της ιστοσελίδας, κατά την εγγραφή σας σε συγκεκριμένες υπηρεσίες. Έχετε πάντα επιλογή ως προς το εάν θα επωφεληθείτε από διαφημίσεις που ταιριάζουν καλύτερα σε σας ή όχι, και όπου χρησιμοποιούνται προσωπικά δεδομένα, θα έχετε ήδη δώσει την συγκατάθεσή σας.<br /> <br /> Μπορείτε να ελέγχετε ποια cookies θα αποδεχθείτε και ποια θα απορρίψετε. Η εταιρία που συλλέγει και χρησιμοποιεί τα δεδομένα, σας παρέχει τη δυνατότητα να εξαιρεθείτε, αν θέλετε, από τη συμπεριφορική διαφήμιση. <span style="text-decoration: underline;"><a title="Διαχείριση Επιλογών" href="your-ad-choices">Πατήστε εδώ για να εξαιρεθείτε από τη συμπεριφορική διαφήμιση.</a></span><br /> <br /> <span style="color: #000000; font-size: medium;"><strong><strong>Μερικά χρήσιμα links:</strong></strong></span><br /> </p> <ul> <li><a title="Συχνές Ερωτήσεις" href="faqs">Στην ενότητα “Συχνές Ερωτήσεις” θα βρείτε περισσότερες απαντήσεις στις απορίες σας.</a></li> <p></p> <li><a title="5 Βασικές Συμβουλές" href="five-top-tips">Σας προτείνουμε επίσης 5 βασικές συμβουλές για να κατανοήσετε καλύτερα και να προστατεύσετε την ιδιωτικότητά σας στο Internet.</a></li> </ul> <p><br /> </p> <h3>Στείλτε μας <a href="mailto:obafeedback@iabeurope.eu">τις παρατηρήσεις σας </a></h3> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright © 2009 - 2024 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-320" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-320"><a href="https://www.youronlinechoices.com/cy/terms-conditions">Γενικοί όροι και προϋποθέσεις</a></li> <li id="menu-item-321" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-321"><a href="https://www.youronlinechoices.com/cy/protecting-your-privacy">Προστασία των προσωπικών σας δεδομένων</a></li> <li id="menu-item-302" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-302"><a href="https://www.youronlinechoices.com/uk/feedback">Επικοινωνήστε μαζί μας</a></li> </ul> </div> </div> <div id="cookie-law-info-bar" data-nosnippet="true"><span><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 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It is mandatory to procure user consent prior to running these cookies on your website. </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-footer"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button wt-cli-privacy-accept-btn cli-btn">SAVE & ACCEPT</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-backdrop cli-fade cli-settings-overlay"></div> <div class="cli-modal-backdrop cli-fade cli-popupbar-overlay"></div> <div class="simple-banner simple-banner-text" style="display:none !important"></div> <script type="text/javascript"> document.addEventListener("DOMContentLoaded", function(event) { // get the current URL var currentUrl = window.location.href; // regex pattern for detecting privacy policy in URL var pp_en = new RegExp('protecting-your-privacy'); var pp_fr = new RegExp('protection-de-votre-vie-privee'); var pp_nl = new RegExp('beschermingvan-jouw-privacy'); var pp_de = new RegExp('ihr-datenschutz'); var pp_it = new RegExp('proteggere-la-vostra-privacy'); var pp_ro = new RegExp('protejarea-confidentialitatii-dumneavoastra'); var pp_lv = new RegExp('aizsargajot-jusukonfidencialitati'); var pp_gr = new RegExp('protecting-your-privacy'); var pp_at = new RegExp('ihr-datenschutz'); var pp_bg = new RegExp('%d0%9f%d0%be%d0%bb%d0%b8%d1%82%d0%b8%d0%ba%d0%b0-%d0%b7%d0%b0-%d0%bf%d0%be%d0%b2%d0%b5%d1%80%d0%b8%d1%82%d0%b5%d0%bb%d0%bd%d0%be%d1%81%d1%82'); var pp_cy = new RegExp('protecting-your-privacy'); if (pp_en.test(currentUrl) || pp_fr.test(currentUrl) || pp_nl.test(currentUrl) || pp_de.test(currentUrl) || pp_it.test(currentUrl) || pp_ro.test(currentUrl) || pp_lv.test(currentUrl) || pp_gr.test(currentUrl) || pp_at.test(currentUrl) || pp_bg.test(currentUrl) || pp_cy.test(currentUrl)) { if (document.body.className.match('cli-barmodal-open')) { document.body.className = 'cli-barmodal-closed'; var overlay = document.getElementsByClassName('cli-popupbar-overlay')[0]; overlay.parentNode.removeChild(overlay); var modal = document.getElementById('cookie-law-info-bar'); modal.parentNode.removeChild(modal); } } });</script>   <script type="text/javascript"> document.addEventListener("DOMContentLoaded", function(event) { if (getCookieValue('viewed_cookie_policy') !== 'yes' && getCookieValue('viewed_cookie_policy') !== null) { // require user consent before processing data console.log('no tracking'); _paq.push(['optUserOut']); } if (getCookieValue('viewed_cookie_policy') === 'yes') { // user has given consent to process their data console.log('tracking'); _paq.push(['forgetUserOptOut']); } }); </script>  <script type="text/javascript"> document.addEventListener("DOMContentLoaded", function(event) { if (getCookie('third_party_c_t') === 'hey+there%21'){ if (!isIE) { deleteCookie('third_party_c_t', '/'); } if (isIE) { deleteIECookie('third_party_c_t'); } } }); </script> </body> </html>